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  • Does anyone know any good resources for learning how to market a web app?

    - by Jack Kinsella
    I'm a developer first and foremost. I write web apps but have a hard time generating traffic and converting potential users once I've released my product into the wild. I know I need to learn more about marketing but I don't know where to start as I've no baseline to judge the quality of the materials I stumble across. Does anyone know any websites, blogs, e-books or other resources for learning how to market effectively?

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  • Has anyone bought Market Samurai and had a good experience?

    - by ZakGottlieb
    It's hard when a piece of marketing software offers an affiliate program to ever find an objective review of it, so I thought I might try on Quora. It just boggles my mind that it can only cost $97 flat, when other SEO or keyword research tools like Wordtracker cost almost the same PER MONTH, and don't seem to offer much, if anything, more... Can anyone explain this, and would anyone recommend Market Samurai WITHOUT posting a link to it in their review? :)

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  • Does anyone know any good resources for learning how to market a web app?

    - by Jack Kinsella
    I'm a developer first and foremost. I write web apps but have a hard time generating traffic and converting potential users once I've released my product into the wild. I know I need to learn more about marketing but I don't know where to start as I've no baseline to judge the quality of the materials I stumble across. Does anyone know any websites, blogs, e-books or other resources for learning how to market effectively?

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  • Advantages of Steam Greenlight

    - by ashes999
    Let's assume that I can pick a fairly decent game, build it, and finish it with sufficient chrome plating; let's also assume that I can market it myself to some extent, through my own website. What exactly are the advantages of going through Steam Greenlight? Assuming I can actually get through the process and reach sufficient critical mass to be "Greenlight." Can I really expect a lot more marketing (and sales) if I succeed?

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  • what is a squeeze page?

    - by Steve
    I've been reading a marketing book which suggests building a squeeze page to build an email list. Does this mean one of those long sales letter type pages with crumby styling? I'm assuming the styling does not have to be generic, or does it? Or, if the sales letter is not a squeeze page, what is a squeeze page? Is there an easy way to build one, and what considerations should be undertaken when building one?

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  • As an Indie iOS Developer, is it more profitable to market apps heavily or focus on publishing more apps? [closed]

    - by user69860
    At first I thought that if I made a bunch of $0.99 apps that were all pretty nice that they would eventually start to make me some decent passive income. However, after publishing five $0.99 applications in the the Apple App Store, I'm finding that I make around $5/day, which is basically nothing. Should I invest time into creating an even better app, hire a designer, spend money on PR and marketing, and then keep spending time updating/managing that app? Or should I continue to produce more applications solo?

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  • Integrating my website with BlogEngine.Net

    - by Kabeer
    Hello. I am developing a site (ASP.Net based) that, besides other features enables the users to blog as well. I am thinking of integrating BlogEngine.Net to my portal. From whatever little I have analyzed, integrating at presentation layer will be far more challenging in comparison to doing so at business layer. That means (I guess) I will have to use the BlogEngine.Core.dll in my application. I am looking for some sort of approval from the community, complimented with suggested do's and dont's. BTW, I find the business layer a bit intimidating (complex) as I want some basic & necessary features only.

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  • IDC: Oracle Doubles Down on Life Sciences Sales & Marketing

    - by charles.knapp
    "This past week Oracle held its 5th annual Life Sciences Forum in Princeton, NJ. The conference provided a wide range of content focused on their products and partnerships across the life science spectrum. But this year's conference placed strong emphasis on Oracle's new CRM On Demand Life Sciences Edition R17, and deservedly so. R17 is the largest, and most impressive, CRM On Demand release that Oracle has had to date, and it provides many significant upgrades over earlier versions." Read more here.

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  • Pella Increases Online Appointment Scheduling and Rapidly Personalizes and Updates Marketing Initiatives

    - by Michael Snow
    Originally posted on Oracle Customers page.Oracle Customer: Pella CorporationLocation:  Pella, IowaIndustry: Industrial Manufacturing Employees:  7,100 Pella Corporation is an innovative leader in creating a better view for homes and businesses by designing, testing, manufacturing, and installing quality windows and doors for new construction, remodeling, and replacement applications. A family-owned company, Pella has an 88-year history of innovation and, today, is the second-largest manufacturer in the country of windows and doors, including patio, entry, and storm doors. The company has 10 manufacturing facilities in United States and window and door showrooms across the United States and Canada. In-home consultations are an important part of Pella’s sales process. Several years ago, the company launched an online appointment scheduling tool to improve customer convenience. While the functionality worked well, the company wanted to increase online conversion rates and decrease the number of incomplete, online appointment schedules. It also wanted to give its business analysts and other line-of-business personnel the ability to update the scheduling tool and interface quickly, without needing IT team intervention and recoding, to better capitalize on opportunities and personalize the interface for specific markets. Pella also looked to reduce IT complexity by selecting a system that integrated easily with its Oracle E-Business Suite Release 12.1 enterprise applications.Pella, which has a large Oracle footprint, selected Oracle WebCenter Sites as the foundation for its new, real-time appointment scheduling application. It used the solution to re-engineer the scheduling process and the information required to set up an appointment. Just a few months after launch, it is seeing improvement in the number of appointments booked online and experiencing fewer abandoned appointments during the scheduling process. As important, Pella can now quickly and easily make changes to images, video, and content displayed on the scheduling tool interface, delivering greater business agility. Previously, such changes required a developer and weeks of coding and testing. Today, a member of Pella’s business analyst team can complete the changes in hours. This capability enables Pella to personalize the Web experience for customers. For example, it can display different products or images for clients in different regions.The solution is also highly scalable. Pella is using Oracle WebCenter Sites for appointment scheduling now and plans to migrate Pella.com, its configurator tool, and dealer microsites onto the platform. Further, Pella plans to leverage the solution to optimize mobile devices. “Moving ahead, we expect to extensively leverage Oracle WebCenter Sites to gain greater flexibility in updating the Web experience, thanks to the ability to make updates quickly without developer resources. Segmentation and targeting capabilities will allow us to create a more personalized experience across both traditional and mobile platforms,” said Teri Lancaster, IT manager, customer experience applications, Pella Corporation. A word from Pella Corporation "Oracle WebCenter Sites?from the start?delivered important benefits. We’ve redesigned the online scheduling process and are seeing more potential customers completing consultation bookings online. More important, the solution opens a world of other possibilities as we plan to migrate Pella.com and our dealer microsites to the platform, and leverage it to optimize the Web experience for our mobile devices.” – Teri Lancaster, IT Manager, Customer Experience Applications, Pella Corporation Oracle Product and Services Oracle WebCenter Sites Why Oracle Pella has a long-standing relationship with Oracle. “We look to Oracle first for a solution. Our Oracle account team came to us with several solutions, and Oracle WebCenter Sites delivered the scalability, ease-of-use, flexibility, and scalability that we required for the appointment scheduling initiative and other Web projects on the horizon, including migrating Pella.com and optimizing our site for mobile platforms,”said Teri Lancaster, IT manager, customer experience applications, Pella Corporation. Implementation Process The Pella implementation team, working with Oracle partner Element Solutions, LLC, integrated the appointment setting application with Pella.com as well as the company’s Oracle E-Business Suite customer relationship management applications. Using Oracle WebCenter Site’s development tools and subversion capabilities to develop the application, the Element Solutions and Pella teams could work remotely and collaboratively, accelerating deployment. Pella went live with the new scheduling tool in just six months. Partner Oracle PartnerElement Solutions, LLC Element Solutions was instrumental at every major stage of the project, including design creation and approval, development, training, and rollout. “Element Solutions was a vital partner for our Oracle WebCenter Sites initiative. The team provided guidance, and more important, critical knowledge transfer at every stage?which equipped us to get the most out of this powerful and versatile solution. We were definitely collaboration partners,” Lancaster said. Resources Pella Corporation Upgrades Enterprise Applications to Continue to Improve Manufacturing Efficiency Thousands of Customers Successfully and Smoothly Upgrade to Oracle E-Business Suite 12.1 for New Functionality, Lower Operating Costs and Improved Shared Operations Managing the Virtual World

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  • Search Engine Keyword Optimization - The Best Online Marketing Strategy

    Online business people dreams are fulfilled when they succeed in search engine keyword optimization. It is always a pleasure when out of 79,000,000 advertisers competing for a certain keyword; you find your website or article appearing on the first page of Google. Apart from Google, the other places to concentrate on in order to generate organic traffic are MSN, Yahoo and Bing.

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  • Consumer Electronics Show (CES):CRM for High Technology Firms

    - by charles.knapp
    The Consumer Electronics Show, opening Thursday, showcases product innovations that stem from best practices in design, manufacturing, and distribution. Oracle and IBM invite you to learn best practices from peers, as well as why it matters to use CRM tailored for high technology firms -- offered only by Oracle. On Wednesday, January 5, 1-7 pm at the Bellagio Hotel Las Vegas, learn from peers at IBM, VTech, Plantronics, Cisco, Symantec, and Oracle about how to improve:Channel sales, marketing, and operations management - maximize new product introductions (NPI), sales, forecasts, training, channel promotions, and settlement Winning the deal - determine the right price for the right deal for the "perfect quote," capture the order, and manage orders Collaborative and rapid supply chain planning - improve agility, inventory turns, and profits Please join us for the Oracle/IBM CES High Technology Summit and make useful connections with your peers at the evening networking reception. Register now for this FREE event.

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  • May I make an installer bundle GPL and payware together?

    - by Volomike
    I have an affiliate marketing client who needs to know if I can program this. Can I do one or both of the following scenarios without violating the GPL license? Scenario A: Make a software installer for a GPL licensed product which includes source, binaries, and license info. The installer also has a checkbox for installing optional software that's payware. (In this case, the payware is free crippleware, but has a registration upsell to provide more features.) The two products will not share libraries or anything else. Scenario B: Same as A, but reversed. So, the installer installs the payware, but there's a checkbox to also install the GPL software. And, again, when you install the GPL software, it comes with binaries, source, and license info.

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