Google Analytics - Events versus Pageviews, can you compare them?
- by Aart Nicolai
Hi,
A mortgage page on our website is accesible by multiple links on one page. In order to determine which of the links on that same page has been clicked on, I use event tracking. All events for these links are being stored under the category: "mortgage"
When I look at the total number of pageviews for this mortgage page and the total number of events for the event category "mortgage", the number of pageviews is 10%-20% higher.
My questions are:
Can I compare pageviews and events?
If not, why not?
Thanks,
Aart Nicolai (funda.nl)