P-Commerce – What The Heck Is That?
- by Michael Hylton
We’ve heard of e-commerce, m-commerce (Mobile Commerce), and f-commerce (Facebook Commerce) but what is p-commerce? It’s not truly a customer touchpoint or channel but the emphasis on personalization of the buying experience.
Ask yourself how well do you know your customer? Are you able to take what you know about them and apply it to their commerce activity with you and personalize the shopping experience?
Much of this is dictated by have a complete 360 degree view of your customer, collecting data from your website, sales interactions, historical commerce purchases, call center activity, how they got to your website, etc. and applying it to their current commerce interaction. Customers expect to have a similar interaction on your website as they would in your brick-and-mortar store, displaying the products and services that they might be interested in purchasing.
