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  • Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Check out some highlights from the Eloqua Experience conference and find out why customer obsession is at the core of Oracle Eloqua’s new multichannel marketing enhancements  /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • MS Marketing Strategy

    - by Aaron Kowall
    I found this week’s Windows Phone 8 event interesting.  Not just because it looks like some fantastic new features in the new OS but because of the wait for release.  If I were a Nokia shareholder (which I am not) I’d be very unhappy with MS announcing that Windows Phone 8 will NOT work with current hardware.  So, there are some very nice Lumia devices that are now end-of-life that have arrived relatively recently at carriers and retailers. I understand that MS needs to demonstrate progress against iOS and Android and that there is some Windows 8 tie-in that they are trying to capitalize (and MS IS still all about Windows).  However, it’s a bit of a kick to partners that have invested in the platform with pretty decent devices (Samsung, HTC and of course Nokia). Personally, I’m still using a Samsung Foucs.  I was seriously considering upgrading to a Lumia 900 (we just got Lync mobile available) but will now wait it out until new devices arrive with Windows 8.  If MS had waited to announce, I would happily have upgraded to the Lumia and when I found out it couldn’t be upgraded then that would be a gamble I took and lost and I’d live with it.  Now, however, I can see the future and know that waiting is the better option for me so that is 1 sale Nokia will miss out on.  Based on some chats I’ve seen on mobile forums I’m certainly far from the only one. I’m sure glad I’m not in charge of marketing at MS.  There are tough decisions to be made there and I’m pretty sure you piss somebody off regardless. Technorati Tags: WP8,Lumia,Nokia,Samsung

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  • Microsoft 2010 Product Tour

    - by Randy Walker
    I’m proud to announce that two Microsoft employees, Sarika Calla and Kevin Halverson, who works on the Visual Studio Product Team will be visiting various User Groups and Companies in Arkansas and Texas! Bios: Sarika Calla – Speaking about a Woman’s perspective at Microsoft, this natively born Indian holds a Masters in Computer Science from Georgia Tech and has been with Microsoft for the past 8 years.  Sarika is now a Team Lead on the IDE Team.  (pic is Redmond sacalla mthumb.jpg) Kevin Halverson – With 7 years as a Microsoft employee, Kevin has expertise in LINQ Expression Trees, Code Model, and COM/Office Interop and has a background as a former Unix Sys Admin. (his pic is the profile.jpg)   June 1 – Walmart .Net User Group June 1 – Northwest Arkansas SQL Server User Group (lunch meeting) June 1 – Tyson devLoop June 1 – Northwest Arkansas .Net User Group   June 2 – Datatronics June 2 – Little Rock .Net User Group June 3 – Dallas Customer Visit * June 3 – Forth Worth .Net User Group * Please contact Randy Walker if you would like Sarika & Kevin to visit your company

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  • What is wrong with my Dot Product?

    - by Clay Ellis Murray
    I am trying to make a pong game but I wanted to use dot products to do the collisions with the paddles, however whenever I make a dot product objects it never changes much from .9 this is my code to make vectors vector = { make:function(object){ return [object.x + object.width/2,object.y + object.height/2] }, normalize:function(v){ var length = Math.sqrt(v[0] * v[0] + v[1] * v[1]) v[0] = v[0]/length v[1] = v[1]/length return v }, dot:function(v1,v2){ return v1[0] * v2[0] + v1[1] * v2[1] } } and this is where I am calculating the dot in my code vector1 = vector.normalize(vector.make(ball)) vector2 = vector.normalize(vector.make(object)) dot = vector.dot(vector1,vector2) Here is a JsFiddle of my code currently the paddles don't move. Any help would be greatly appreciated

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  • Product Search SEO

    - by dana
    I am a wondering if there is a recommended "best practice" for a product search SEO. I know to create a dynamic sitemap file that lists links to all products in the site. However, I want to implement a a bookmark-able "advanced search". Should I let search engines index any of the results? Take the following parameters for a search on a make believe used car website: minprice (minimum price in dollars) maxprice (maximum price in dollars) make (honda, audi, volvo) model (accord, A4, S40) minyear (minimum model year) maxyear (maximum model year) minmileage (minimum mileage) maxmileage (maximum mileage) Given these parameters, there could be an infinite number of search combinations: Price Between $10,000 and $20,000 /search?minprice=10000&maxprice&20000 Audis with less than 50k miles /search?model=audi&maxmileage=50000 More than 100,000 miles and less than $5,000 /search?minmileage=100000&maxprice=5000 etc. Over time, there may be inbound links to a variety of these types of searches, yet they are all slices of the same data. Should I allow for all of these searches to be indexed?

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  • The Oracle Database Appliance: How to Sell a Unique Product Webcast

    - by Cinzia Mascanzoni
    Due to the great success of our webcast on "The Oracle Database Appliance - How to sell a unique product!" held on April 12th, we are going to conduct a recast live on April 19th at 10:00 CET, a learning opportunity for those who missed it. Join us to learn about: ODA Benefits: Fast, Easy, Cost Efficient, Highly Reliable Feedback from early Customer Wins: What can we Learn? Objection Handling: Overcoming the most common customer questions Going beyond the Database: The ODA ECO System for applications, backup & more  When combined with your high-value services (e.g., migration, consolidation), the end result is a database system that you can use to grow the business in your existing accounts, or capture new business. Click here to register to this webcast.

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  • What is wrong with my Dot Product? [Javascript]

    - by Clay Ellis Murray
    I am trying to make a pong game but I wanted to use dot products to do the collisions with the paddles, however whenever I make a dot product objects it never changes much from .9 this is my code to make vectors vector = { make:function(object){ return [object.x + object.width/2,object.y + object.height/2] }, normalize:function(v){ var length = Math.sqrt(v[0] * v[0] + v[1] * v[1]) v[0] = v[0]/length v[1] = v[1]/length return v }, dot:function(v1,v2){ return v1[0] * v2[0] + v1[1] * v2[1] } } and this is where I am calculating the dot in my code vector1 = vector.normalize(vector.make(ball)) vector2 = vector.normalize(vector.make(object)) dot = vector.dot(vector1,vector2) Here is a JsFiddle of my code currently the paddles don't move. Any help would be greatly appreciated

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  • Multiple domains and product categories but one company?

    - by Brad
    Hi Guys, My company is expanding online, and we are wondering the best way to go about our eCommerce strategy. We sell a wide range of products of a single material, lets use ceramics as an example. The current competition in our niche online is medium level. We currently have one site selling all our range: ceramicstuff.com However I have just found that ceramickitchenware.com, ceramicbowls.com, etc are currently unregistered, despite quite decent traffic search volume around those keywords monthly. What do you guys think about registering these domains to increase traffic? Would I put a standalone sites on those domains, or do I point them to my main domain? Or do I use them a "micro" sites to offer information, and then link to buy at my main domain, etc? Summary: I'm looking to employ "spammy" type SEO tricks, multiple domains, etc but the key point is I will be generating REAL content, and offering a REAL QUALITY product. How to proceed? Thanks!

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  • Product News: Oracle Unveils a Waste Management Solution for the Oracle E-Business Suite

    - by Evelyn Neumayr
    Oracle recently announced a new product to help organizations reduce the cost and compliance with international hazmat (short for hazardous materials) and recycling and environmental protection laws. This new waste management solution for Oracle E-Business Suite extends the capabilities of  Oracle Depot Repair, Oracle Transportation Management and Oracle Global Trade Management. It automates and monitors waste management processes to help ensure that hazardous materials are tracked and handled in accordance with regulatory requirements. Oracle’s waste management solution for the Oracle E-Business Suite leverages Oracle Transportation Management and Oracle Global Trade Management, enabling customers to view in-transit inventory across the extended supply chain, while also providing a single repository for all legal, regulatory and compliance related information. Read here for more information.

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  • TELERIK LAUNCHES NEW AUTOMATED TESTING TOOLS PRODUCT LINE

    TELERIK LAUNCHES NEW AUTOMATED TESTING TOOLS PRODUCT LINE Merger with ArtOfTest repositions Telerik as a major player in the automated testing market Waltham, MA, April 13, 2010 Telerik, a leading provider of development tools and solutions for the Microsoft? .NET platform, today announced the launch of WebUI Test Studio 2010, an innovative and easy-to-use automated web-testing solution. Encompassing essential web technologies such as ASP.NET AJAX, Silverlight, and MVC, Teleriks WebUI Test Studio...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Best practice for bulk eCommerce product upload?

    - by Or W
    I'm thinking about opening a large online store for Jewelry, the one thing that really bothers me is managing the actual operation of taking pictures, uploading and describing all the products. I'm trying to figure out the best way to do it, in terms of performance or the least time consuming. Just a few things to keep in mind I'll have over 1,000 items in the online store I'll have 3-4 pictures for each item, I'm using a DSLR camera if it makes any difference. I'm going to probably use Magento, unless you have better experience with another eCommerce platform that will help me get this done quickly. I'll need to randomly(?) create a product code for each item.

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  • How to get innovation in product development?

    - by simonsabin
    I was at Redgate last week and say plastered all over the canteen wall flip chart sheets with ideas scrawled over them. I was going to take a photo but thought it might not be allowed. I asked what it was all about and they told me that ALL the development team are going to stop working on what they are doing and do whatever they want. Whatever they want? yes So thats the whole team working on something? No, it can be individual or in groups. Having worked in product teams before I and the others...(read more)

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  • Diplomatically point out the obvious problem in a product

    - by exiter2000
    As we all know, every software has bugs in it. It is matter of time to discover it. Suppose if you just found your product has potential big issue and it was not developed by you. How would you deal with it? I usually speak up with some data & analysis even if it is not my part of code. I am wondering if it is too offensive because I often faced on some resistance(depending on the issue), which would eventually be gone.

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  • Product Launch: Oracle Optimized Storage: Solutions for Simplifying IT

    - by swalker
    On July 18, 2012 at 10am PT 17pm UK Time, Oracle is hosting an online storage launch event featuring Mark Hurd, John Fowler, and several other Oracle executives.  This event will consist of 3 different webcasts, all detailing our latest messaging, momentum, and product innovations. Highlights include: Even in the most advanced data centers, outdated and inefficient storage management techniques are stifling business innovation. But now you can deploy Oracle’s optimized storage, the industry’s most advanced, easy-to-use, and cost-effective enterprise storage solutions. Learn about the benefits of Oracle’s latest storage innovations, including: How you can take on the biggest enterprise storage infrastructure challenges—including reducing costs and increasing data management efficiency A deep-dive discussion into Oracle’s storage innovations, featuring the leaders of Oracle’s storage development organizations A first look at Oracle’s newest scalable storage solution for midsize businesses Join Mark Hurd and John Fowler for this important online launch event. Register NOW

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  • How To Uninstall Your Windows Product Key Before You Sell Your PC

    - by Taylor Gibb
    Do you have an old PC you want to sell, but also want to use your Windows license on your new PC ? There is a hidden command in Windows that allows you to do just that. Read on to find out more. Note: Between Microsoft and your OEM there are a number of different laws that determine whether you are allowed to use your license on another PC, so follow this tutorial at your own risk. Additionally before you go through the tutorial you will want to check that your product key is still attached to your PC/Installation CD, if it is not , do a quick Google search on how to recover it. 6 Ways Windows 8 Is More Secure Than Windows 7 HTG Explains: Why It’s Good That Your Computer’s RAM Is Full 10 Awesome Improvements For Desktop Users in Windows 8

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  • How to quantify product work in Resume?

    - by mob1lejunkie
    One of things I do in my Resume is try to quantify the impact my work has had in the particular company I was with at the time. The reason is it shows the value my work had added to the business. Is this what you guys do as well or am I the only one? In my previous job this was easy as I worked on short/medium internal applications and it was fairly easy to measure end result. For example, external consulting company quoted $50,000 for an application Business Services department wanted I completed it in 3 days so I say I saved the company $48,000. I have been in my current job for 3 years but all of it has been on 1 single well established product. About 30% work is maintenance and 70% work is on new modules. I have worked on various modules like API (WCF), Security (2 factor authentication), etc. How should I quantify work on modules? Many thanks.

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  • Oracle Catalog – product overview for middleware

    - by JuergenKress
    Are you looking for quick overview of all the Oracle product and solutions? The answer is the Oracle Catalog which helps you to understand the whole stack from hardware, database, middleware all the way to applications. A great source and helpful for sales persons and customers. Make sure you add the file to your mobile device. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Catalog,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Schema.org for Product Reviews

    - by Lynda
    I have a product reviews on a site and I am adding schema.org markup to the reviews. Here is the code I am using: <div class="blockquote-wrap"> <blockquote itemprop="review" itemscope itemtype="http://schema.org/Review"><span itemprop="reviewBody">Text of the review itself.</span> <cite><span itemprop="author">Author Name</span>, Location of Author</cite> </blockquote> </div> This is all the reviews are. When I test the page using Google's Structured Data Testing Tool I receive this error: Error: Incomplete microdata with schema.org. My question is what data is missing that is required? I don't see which data is required on the Schema.org page for reviews.

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  • Prevent product key from being used on multiple virtual machines

    - by Nahum Litvin
    I have a software product. it will probably run on VMs that have no network connection at all. I want the user to pay for each VM the user runs. I thought to ask the user for some kind of hardware ID and provide him with serial that is unique for his machine. But user can just copy the VM image and than have two machines running? So I thought of having a security dongle. But how can I prevent user from running two VM's on the same machine both connected to the same dongle? This should be only basic defense so that actual hacking will be required to breach the license and not only spinning one more VM.

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  • Avoiding the Black Hole of Leads

    - by Charles Knapp
    Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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  • Oracle Big Data Learning Library - Click on LEARN BY PRODUCT to Open Page

    - by chberger
    Oracle Big Data Learning Library... Learn about Oracle Big Data, Data Science, Learning Analytics, Oracle NoSQL Database, and more! Oracle Big Data Essentials Attend this Oracle University Course! Using Oracle NoSQL Database Attend this Oracle University class! Oracle and Big Data on OTN See the latest resource on OTN. Search Welcome Get Started Learn by Role Learn by Product Latest Additions Additional Resources Oracle Big Data Appliance Oracle Big Data and Data Science Basics Meeting the Challenge of Big Data Oracle Big Data Tutorial Video Series Oracle MoviePlex - a Big Data End-to-End Series of Demonstrations Oracle Big Data Overview Oracle Big Data Essentials Data Mining Oracle NoSQL Database Tutorial Videos Oracle NoSQL Database Tutorial Series Oracle NoSQL Database Release 2 New Features Using Oracle NoSQL Database Exalytics Enterprise Manager 12c R3: Manage Exalytics Setting Up and Running Summary Advisor on an E s Oracle R Enterprise Oracle R Enterprise Tutorial Series Oracle Big Data Connectors Integrate All Your Data with Oracle Big Data Connectors Using Oracle Direct Connector for HDFS to Read the Data from HDSF Using Oracle R Connector for Hadoop to Analyze Data Oracle NoSQL Database Oracle NoSQL Database Tutorial Videos Oracle NoSQL Database Tutorial Series Oracle NoSQL Database Release 2 New Features  Using Oracle NoSQL Database eries Oracle Business Intelligence Enterprise Edition Oracle Business Intelligence Oracle BI 11g R1: Create Analyses and Dashboards - 4 day class Oracle BI Publisher 11g R1: Fundamentals - 3 day class Oracle BI 11g R1: Build Repositories - 5 day class

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  • How to motivate visitors to comment

    - by Michal
    At first I must apologize, because I am not sure if this question is valid for webmasters topic. I deal with the problem as being webmaster, however, i think this question is more related with marketing. Nevertheless, I was searching for marketing stack-overflow at meta stack-overflow and did not find such page. Background Four days ago, I launched a portal with database of barber salons at which people can find a salon through various criterions, see its photos, details, and also put a comment with their own opinion. The development took me half a year and it took me other 2 months to fill the database with information about barbers (I've also hired another three people to this job). I have not a big problem with getting people to my portal, I pay for PPC, comment on barber discussions etc.. In past four days I've reached a satisfactory number of visitors. Problem I deal with fact that everyone wants to search and read comments, but no one is willing to put her/his own opinion to barber. So I've tried following (2 days ago): Made comment anonymous, no one has to be afraid of compromise her/his identity with a salon owner I prepared a competition for users in which they can win a cosmetic package if they comment on at least three different salons I payed for PPC campaign on facebook which is telling people about the competition I registered competition on 20 portals for competitions And the result: People are commenting on facebook that the competition is a good idea They are giving likes on facebook But no one put a single comment to a barber salon I am getting little confused about what am I doing wrong. I will be thankful for any advice.

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  • Oracle Worldwide Product Translation Group and Applications User Experience Working Together

    - by ultan o'broin
    The Applications User Experience (UX) Mobile team has been extending its ethnographic research to even more countries. Recently, the team conducted research in Sweden, and I am pleased to say I made the connection for the UX team with the Oracle's Worldwide Translation Product Group (WPTG) local (that is, in-country) language specialists. It struck me that WPTG's local market knowledge and insight that we heard about at an Oracle Usability Advisory Board meeting in the UK in 2011 would be very valuable to the UX efforts while, at the same time, UX could afford WPTG an opportunity to understand our design and development direction so that linguistic resources (terminology, style guides, translatability guidelines, and so on) for any translation of our mobile solutions could be prepared in advance. Brent White of the Mobile UX team takes notes as ethnography participant Capri Norman uses mobile technology to work in Stockholm. Pic credit: Oracle Applications UX. The UX team acknowledges Capri's kind permission to use this image. I'm told by Brent White of the Mobile UX team that the co-operation was a big success.  A WPTG Swedish language specialist joined a couple of ethnographic sessions, taking great notes and turning them around very fast for the UX team. And of course, a great local insight into Swedish culture and ways of working was provided too, along with some nice socializing!  More research in more countries is planned. Watch out for future blog posts and other communications about this great co-operation worldwide.

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  • Exposed: Fake Social Marketing

    - by Mike Stiles
    Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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  • Scrum in 5 Minutes

    - by Stephen.Walther
    The goal of this blog entry is to explain the basic concepts of Scrum in less than five minutes. You learn how Scrum can help a team of developers to successfully complete a complex software project. Product Backlog and the Product Owner Imagine that you are part of a team which needs to create a new website – for example, an e-commerce website. You have an overwhelming amount of work to do. You need to build (or possibly buy) a shopping cart, install an SSL certificate, create a product catalog, create a Facebook page, and at least a hundred other things that you have not thought of yet. According to Scrum, the first thing you should do is create a list. Place the highest priority items at the top of the list and the lower priority items lower in the list. For example, creating the shopping cart and buying the domain name might be high priority items and creating a Facebook page might be a lower priority item. In Scrum, this list is called the Product Backlog. How do you prioritize the items in the Product Backlog? Different stakeholders in the project might have different priorities. Gary, your division VP, thinks that it is crucial that the e-commerce site has a mobile app. Sally, your direct manager, thinks taking advantage of new HTML5 features is much more important. Multiple people are pulling you in different directions. According to Scrum, it is important that you always designate one person, and only one person, as the Product Owner. The Product Owner is the person who decides what items should be added to the Product Backlog and the priority of the items in the Product Backlog. The Product Owner could be the customer who is paying the bills, the project manager who is responsible for delivering the project, or a customer representative. The critical point is that the Product Owner must always be a single person and that single person has absolute authority over the Product Backlog. Sprints and the Sprint Backlog So now the developer team has a prioritized list of items and they can start work. The team starts implementing the first item in the Backlog — the shopping cart — and the team is making good progress. Unfortunately, however, half-way through the work of implementing the shopping cart, the Product Owner changes his mind. The Product Owner decides that it is much more important to create the product catalog before the shopping cart. With some frustration, the team switches their developmental efforts to focus on implementing the product catalog. However, part way through completing this work, once again the Product Owner changes his mind about the highest priority item. Getting work done when priorities are constantly shifting is frustrating for the developer team and it results in lower productivity. At the same time, however, the Product Owner needs to have absolute authority over the priority of the items which need to get done. Scrum solves this conflict with the concept of Sprints. In Scrum, a developer team works in Sprints. At the beginning of a Sprint the developers and the Product Owner agree on the items from the backlog which they will complete during the Sprint. This subset of items from the Product Backlog becomes the Sprint Backlog. During the Sprint, the Product Owner is not allowed to change the items in the Sprint Backlog. In other words, the Product Owner cannot shift priorities on the developer team during the Sprint. Different teams use Sprints of different lengths such as one month Sprints, two-week Sprints, and one week Sprints. For high-stress, time critical projects, teams typically choose shorter sprints such as one week sprints. For more mature projects, longer one month sprints might be more appropriate. A team can pick whatever Sprint length makes sense for them just as long as the team is consistent. You should pick a Sprint length and stick with it. Daily Scrum During a Sprint, the developer team needs to have meetings to coordinate their work on completing the items in the Sprint Backlog. For example, the team needs to discuss who is working on what and whether any blocking issues have been discovered. Developers hate meetings (well, sane developers hate meetings). Meetings take developers away from their work of actually implementing stuff as opposed to talking about implementing stuff. However, a developer team which never has meetings and never coordinates their work also has problems. For example, Fred might get stuck on a programming problem for days and never reach out for help even though Tom (who sits in the cubicle next to him) has already solved the very same problem. Or, both Ted and Fred might have started working on the same item from the Sprint Backlog at the same time. In Scrum, these conflicting needs – limiting meetings but enabling team coordination – are resolved with the idea of the Daily Scrum. The Daily Scrum is a meeting for coordinating the work of the developer team which happens once a day. To keep the meeting short, each developer answers only the following three questions: 1. What have you done since yesterday? 2. What do you plan to do today? 3. Any impediments in your way? During the Daily Scrum, developers are not allowed to talk about issues with their cat, do demos of their latest work, or tell heroic stories of programming problems overcome. The meeting must be kept short — typically about 15 minutes. Issues which come up during the Daily Scrum should be discussed in separate meetings which do not involve the whole developer team. Stories and Tasks Items in the Product or Sprint Backlog – such as building a shopping cart or creating a Facebook page – are often referred to as User Stories or Stories. The Stories are created by the Product Owner and should represent some business need. Unlike the Product Owner, the developer team needs to think about how a Story should be implemented. At the beginning of a Sprint, the developer team takes the Stories from the Sprint Backlog and breaks the stories into tasks. For example, the developer team might take the Create a Shopping Cart story and break it into the following tasks: · Enable users to add and remote items from shopping cart · Persist the shopping cart to database between visits · Redirect user to checkout page when Checkout button is clicked During the Daily Scrum, members of the developer team volunteer to complete the tasks required to implement the next Story in the Sprint Backlog. When a developer talks about what he did yesterday or plans to do tomorrow then the developer should be referring to a task. Stories are owned by the Product Owner and a story is all about business value. In contrast, the tasks are owned by the developer team and a task is all about implementation details. A story might take several days or weeks to complete. A task is something which a developer can complete in less than a day. Some teams get lazy about breaking stories into tasks. Neglecting to break stories into tasks can lead to “Never Ending Stories” If you don’t break a story into tasks, then you can’t know how much of a story has actually been completed because you don’t have a clear idea about the implementation steps required to complete the story. Scrumboard During the Daily Scrum, the developer team uses a Scrumboard to coordinate their work. A Scrumboard contains a list of the stories for the current Sprint, the tasks associated with each Story, and the state of each task. The developer team uses the Scrumboard so everyone on the team can see, at a glance, what everyone is working on. As a developer works on a task, the task moves from state to state and the state of the task is updated on the Scrumboard. Common task states are ToDo, In Progress, and Done. Some teams include additional task states such as Needs Review or Needs Testing. Some teams use a physical Scrumboard. In that case, you use index cards to represent the stories and the tasks and you tack the index cards onto a physical board. Using a physical Scrumboard has several disadvantages. A physical Scrumboard does not work well with a distributed team – for example, it is hard to share the same physical Scrumboard between Boston and Seattle. Also, generating reports from a physical Scrumboard is more difficult than generating reports from an online Scrumboard. Estimating Stories and Tasks Stakeholders in a project, the people investing in a project, need to have an idea of how a project is progressing and when the project will be completed. For example, if you are investing in creating an e-commerce site, you need to know when the site can be launched. It is not enough to just say that “the project will be done when it is done” because the stakeholders almost certainly have a limited budget to devote to the project. The people investing in the project cannot determine the business value of the project unless they can have an estimate of how long it will take to complete the project. Developers hate to give estimates. The reason that developers hate to give estimates is that the estimates are almost always completely made up. For example, you really don’t know how long it takes to build a shopping cart until you finish building a shopping cart, and at that point, the estimate is no longer useful. The problem is that writing code is much more like Finding a Cure for Cancer than Building a Brick Wall. Building a brick wall is very straightforward. After you learn how to add one brick to a wall, you understand everything that is involved in adding a brick to a wall. There is no additional research required and no surprises. If, on the other hand, I assembled a team of scientists and asked them to find a cure for cancer, and estimate exactly how long it will take, they would have no idea. The problem is that there are too many unknowns. I don’t know how to cure cancer, I need to do a lot of research here, so I cannot even begin to estimate how long it will take. So developers hate to provide estimates, but the Product Owner and other product stakeholders, have a legitimate need for estimates. Scrum resolves this conflict by using the idea of Story Points. Different teams use different units to represent Story Points. For example, some teams use shirt sizes such as Small, Medium, Large, and X-Large. Some teams prefer to use Coffee Cup sizes such as Tall, Short, and Grande. Finally, some teams like to use numbers from the Fibonacci series. These alternative units are converted into a Story Point value. Regardless of the type of unit which you use to represent Story Points, the goal is the same. Instead of attempting to estimate a Story in hours (which is doomed to failure), you use a much less fine-grained measure of work. A developer team is much more likely to be able to estimate that a Story is Small or X-Large than the exact number of hours required to complete the story. So you can think of Story Points as a compromise between the needs of the Product Owner and the developer team. When a Sprint starts, the developer team devotes more time to thinking about the Stories in a Sprint and the developer team breaks the Stories into Tasks. In Scrum, you estimate the work required to complete a Story by using Story Points and you estimate the work required to complete a task by using hours. The difference between Stories and Tasks is that you don’t create a task until you are just about ready to start working on a task. A task is something that you should be able to create within a day, so you have a much better chance of providing an accurate estimate of the work required to complete a task than a story. Burndown Charts In Scrum, you use Burndown charts to represent the remaining work on a project. You use Release Burndown charts to represent the overall remaining work for a project and you use Sprint Burndown charts to represent the overall remaining work for a particular Sprint. You create a Release Burndown chart by calculating the remaining number of uncompleted Story Points for the entire Product Backlog every day. The vertical axis represents Story Points and the horizontal axis represents time. A Sprint Burndown chart is similar to a Release Burndown chart, but it focuses on the remaining work for a particular Sprint. There are two different types of Sprint Burndown charts. You can either represent the remaining work in a Sprint with Story Points or with task hours (the following image, taken from Wikipedia, uses hours). When each Product Backlog Story is completed, the Release Burndown chart slopes down. When each Story or task is completed, the Sprint Burndown chart slopes down. Burndown charts typically do not always slope down over time. As new work is added to the Product Backlog, the Release Burndown chart slopes up. If new tasks are discovered during a Sprint, the Sprint Burndown chart will also slope up. The purpose of a Burndown chart is to give you a way to track team progress over time. If, halfway through a Sprint, the Sprint Burndown chart is still climbing a hill then you know that you are in trouble. Team Velocity Stakeholders in a project always want more work done faster. For example, the Product Owner for the e-commerce site wants the website to launch before tomorrow. Developers tend to be overly optimistic. Rarely do developers acknowledge the physical limitations of reality. So Project stakeholders and the developer team often collude to delude themselves about how much work can be done and how quickly. Too many software projects begin in a state of optimism and end in frustration as deadlines zoom by. In Scrum, this problem is overcome by calculating a number called the Team Velocity. The Team Velocity is a measure of the average number of Story Points which a team has completed in previous Sprints. Knowing the Team Velocity is important during the Sprint Planning meeting when the Product Owner and the developer team work together to determine the number of stories which can be completed in the next Sprint. If you know the Team Velocity then you can avoid committing to do more work than the team has been able to accomplish in the past, and your team is much more likely to complete all of the work required for the next Sprint. Scrum Master There are three roles in Scrum: the Product Owner, the developer team, and the Scrum Master. I’v e already discussed the Product Owner. The Product Owner is the one and only person who maintains the Product Backlog and prioritizes the stories. I’ve also described the role of the developer team. The members of the developer team do the work of implementing the stories by breaking the stories into tasks. The final role, which I have not discussed, is the role of the Scrum Master. The Scrum Master is responsible for ensuring that the team is following the Scrum process. For example, the Scrum Master is responsible for making sure that there is a Daily Scrum meeting and that everyone answers the standard three questions. The Scrum Master is also responsible for removing (non-technical) impediments which the team might encounter. For example, if the team cannot start work until everyone installs the latest version of Microsoft Visual Studio then the Scrum Master has the responsibility of working with management to get the latest version of Visual Studio as quickly as possible. The Scrum Master can be a member of the developer team. Furthermore, different people can take on the role of the Scrum Master over time. The Scrum Master, however, cannot be the same person as the Product Owner. Using SonicAgile SonicAgile (SonicAgile.com) is an online tool which you can use to manage your projects using Scrum. You can use the SonicAgile Product Backlog to create a prioritized list of stories. You can estimate the size of the Stories using different Story Point units such as Shirt Sizes and Coffee Cup sizes. You can use SonicAgile during the Sprint Planning meeting to select the Stories that you want to complete during a particular Sprint. You can configure Sprints to be any length of time. SonicAgile calculates Team Velocity automatically and displays a warning when you add too many stories to a Sprint. In other words, it warns you when it thinks you are overcommitting in a Sprint. SonicAgile also includes a Scrumboard which displays the list of Stories selected for a Sprint and the tasks associated with each story. You can drag tasks from one task state to another. Finally, SonicAgile enables you to generate Release Burndown and Sprint Burndown charts. You can use these charts to view the progress of your team. To learn more about SonicAgile, visit SonicAgile.com. Summary In this post, I described many of the basic concepts of Scrum. You learned how a Product Owner uses a Product Backlog to create a prioritized list of tasks. I explained why work is completed in Sprints so the developer team can be more productive. I also explained how a developer team uses the daily scrum to coordinate their work. You learned how the developer team uses a Scrumboard to see, at a glance, who is working on what and the state of each task. I also discussed Burndown charts. You learned how you can use both Release and Sprint Burndown charts to track team progress in completing a project. Finally, I described the crucial role of the Scrum Master – the person who is responsible for ensuring that the rules of Scrum are being followed. My goal was not to describe all of the concepts of Scrum. This post was intended to be an introductory overview. For a comprehensive explanation of Scrum, I recommend reading Ken Schwaber’s book Agile Project Management with Scrum: http://www.amazon.com/Agile-Project-Management-Microsoft-Professional/dp/073561993X/ref=la_B001H6ODMC_1_1?ie=UTF8&qid=1345224000&sr=1-1

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