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  • Public EC Meeting Today at 15:00; new WebEx password

    - by Heather VanCura
    Update:  Public EC Meeting is today at 15:00 PST; note new WebEx meeting password is 12345; login from https://jcp.webex.com. Audio remains the same: +1 (866) 682-4770 (US) Conference code: 627-9803 Security code: 52732 ("JCPEC" on your phone handset) For global access numbers see http://www.intercall.com/oracle/access_numbers.htm Or +1 (408) 774-4073

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  • 11gr2 DataGuard: Restarting DUPLICATE After a Failure

    - by rene.kundersma
    One of the great new features that comes in very handy when databases get larger and larger these days is RMAN's capability to duplicate from an active database and even restart a duplicate when it fails. Imagine yourself the problem I had lately; I used the duplicate from active database feature and had to wait for an hour or 6 before all datafiles where transferred.At the end of the process some error occurred because of the syntax. While this error was easily to solve I was afraid I had to redo the complete procedure and transfer the 2.5 TB again. Well, 11gr2 RMAN surprised when I re-ran my command with the following output: Using previous duplicated file +DATA/fin2prod/datafile/users.2968.719237649 for datafile 12 with checkpoint SCN of 183289288148 Using previous duplicated file +DATA/fin2prod/datafile/users.2703.719237975 for datafile 13 with checkpoint SCN of 183289295823 Above I only show a small snippet, but what happend is that RMAN smartly skipped all files that where already transferred ! The documentation says this: RMAN automatically optimizes a DUPLICATE command that is a repeat of a previously failed DUPLICATE command. The repeat DUPLICATE command notices which datafiles were successfully copied earlier and does not copy them again. This applies to all forms of duplication, whether they are backup-based (with and without a target connection) or active database duplication. The automatic optimization of the DUPLICATE command can be especially useful when a failure occurs during the duplication of very large databases. If a DUPLICATE operation fails, you need only run the DUPLICATE again, using the same parameters contained in the original DUPLICATE command. Please see chapter 23 of the 11g Release 2 Database Backup and Recovery User's Guide for more details. B.w.t. be very careful with the duplicate command. A small mistake in one of the 'convert' parameters can potentially overwrite your target's controlfile without prompting ! Rene Kundersma Technical Architect Oracle Technology Services

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  • Now Live: New Java Enterprise Edition 6 Certification Exams

    - by Paul Sorensen
    The new Java Enterprise Edition 6 (EE6) exams are being released into production, effective today (February 21, 2011). If you participated in the beta exams, we appreciate your patience in awaiting your beta scores (there were some initial technical difficulties with these exams that delayed beta review and scoring). While most of the production exams are currently available and most of the beta scores have been mailed, they are not 100% completed. We expect all production exams to be available and all scores to be mailed tentatively by March 31, 2010. We appreciate your patience in receiving your beta scores as we work through some issues that have delayed the release of beta scores for two of these exams. Beta candidates can expect to receive their printed score reports in the mail from Prometric. Please allow 5 business days from the 'date mailed' below to receive your score report. If you have not received it within 5 business days, please contact Prometric. EXAM  PRODUCTIONDATE BETA SCOREMAILED Loading...CX-311-093 Java Platform, Enterprise Edition 6 Enterprise JavaBeans Developer Certified Expert ExamJanuary 12, 2011February 4, 2011CX-311-094 Java Platform, Enterprise Edition 6 Java Persistence API Developer Certified Expert ExamFebruary 1, 2011February 11, 2011CX-311-232 Java Platform, Enterprise Edition 6 Web Services Developer Certified Expert ExamFebruary 8, 2011by March 31, 2011tentative*CX-311-085 Java Platform, Enterprise Edition 6 JavaServer Pages and Servlet Developer Certified Expert Examby March 31, 2011tentative*by March 31, 2011tentative* *Dates are subject to change without notice.Register now at prometric.com/oracle.QUICK LINKSHelp with beta exam score reportOracle Certified Professional, Java Platform, Enterprise Edition 6 JavaServer Pages and Servlet DeveloperOracle Certified Professional, Java Platform, Enterprise Edition 6 Enterprise JavaBeans DeveloperOracle Certified Professional, Java Platform, Enterprise Edition 6 Java Persistence API DeveloperOracle Certified Professional, Java Platform, Enterprise Edition 6 Web Services Developer

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  • SQL Developer Debugging, Watches, Smart Data, & Data

    - by thatjeffsmith
    After presenting the SQL Developer PL/SQL debugger for about an hour yesterday at KScope12 in San Antonio, my boss came up and asked, “Now, would you really want to know what the Smart Data panel does?” Apparently I had ‘made up’ my own story about what that panel’s intent is based on my experience with it. Not good Jeff, not good. It was a very small point of my presentation, but I probably should have read the docs. The Smart Data tab displays information about variables, using your Debugger: Smart Data preferences. You can also specify these preferences by right-clicking in the Smart Data window and selecting Preferences. Debugger Smart Data Preferences, control number of variables to display The Smart Data panel auto-inspects the last X accessed variables. So if you have a program with 26 variables, instead of showing you all 26, it will just show you the last two variables that were referenced in your program. If you were to click on the ‘Data’ debug panel, you’ll see EVERYTHING. And if you only want to see a very specific set of values, then you should use Watches. The Smart Data Panel As I step through the code, the variables being tracked change as they are referenced. Only the most recent ones display. This is controlled by the ‘Maximum Locations to Remember’ preference. Step through the code, see the latest variables accessed The Data Panel All variables are displayed. Might be information overload on large PL/SQL programs where you have many dozens or even hundreds of variables to track. Shows everything all the time Watches Watches are added manually and only show what you ask for. Data on Demand – add a watch to track a specific variable Remember, you can interact with your data If you want to do more than just watch, you can mouse-right on a data element, and change the value of the variable as the program is running. This is one of the primary benefits to debugging over using DBMS_OUTPUT to track what’s happening in your program. Change the values while the program is running to test your ‘What if?’ scenarios

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  • Kicking yourself because you missed the Oracle OpenWorld and Oracle Develop Call for Papers?

    - by charlie.berger
    Here's a great opportunity!If you missed the Oracle OpenWorld and Oracle Develop Call for Papers, here is another opportunity to submit a paper to present. Submit a paper and ask your colleagues, Oracle Mix community, friends and anyone else you know to vote for your session. As applications of data mining and predictive analytics are always interesting, your chances of getting accepted by votes is higher.  Note, only Oracle Mix members are allowed to vote. Voting is open from the end of May through June 20. For the most part, the top voted sessions will be selected for the program (although we may choose sessions in order to balance the content across the program). Please note that Oracle reserves the right to decline sessions that are not appropriate for the conference, such as subjects that are competitive in nature or sessions that cover outdated versions of products. Oracle OpenWorld and Oracle DevelopSuggest-a-Sessionhttps://mix.oracle.com/oow10/proposals FAQhttps://mix.oracle.com/oow10/faq

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  • Migrating an LDOM from a T4 to a T5

    - by Owen Allen
    I got a question about LDoms: "Is there any restriction against migrating LDoms between the T4 and T5 platforms?" The only restriction is that, at present, you can't do a live migration. However, with Ops Center 12.1.4, you can put T4 and T5s together in a Server Pool and either manually migrate the LDoms to a new host or configure them for automated cold-migration failover. Take a look at the Server Pool and Oracle VM Server for SPARC chapters for more information.

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  • Random Monday Thoughs

    - by Terry Goldman
    On this Monday morning my thoughts center on why is it so hard to embrace governance, any form of governance for that matter, be it software development governance, SOA governance, data governance, IT governance, so on a so fourth?Most customers that I meet tend to think that they don't need don't need governance as all is good within the enterprise. The question I generally pose to colleges and customers, is you have to think of governance as an insurance policy. Take of instance, if you just bought a new car, perhaps your "dream" car, would you drive it on the open streets without having the car insured? Probably not.Governance is what insurance is to new cars, be it to SOA, IT transformations and software development. Governance is a insurance policy against risk of failure. Now once I put it in this context, ask yourself, does governance have value to your organization? Most people now get it. Once the seed of governance is planted at the executive level of an organization, it becomes a exercise in planting an that idea into key personnel within the organization. Then the justification for governance grows and grows across the enterprise.Thats my food for though in this Monday morning.FYI, stay tuned for an upcoming multi-part article on using Oracle Enterprise Repository to build a Enterprise Continuum as described in TOGAF v9.0.

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  • Value of Certification Proven Again

    - by Paul Sorensen
    Hi Everyone,A recent article in Certification Magazine spells out the value of certification IT professionals and article provides some detailed insight on the state of the economy and what it means to IT professionals. A few of the key findings (among many) by Certification Magazine:Even in this tough economy, IT worker salaries grew at about 9%.Many respondents reported that they received raises after earning a new certification.Many people reported that they had earned one or two new credentials within the last year.Salaries for more entry-level certifications was stagnant over the last year or so.I encourage you to take a look at the article. It is very encouraging to see that companies and individuals still recognize and value the hard work that goes in to getting certified.Thank you,

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  • Much Ado About Nothing: Stub Objects

    - by user9154181
    The Solaris 11 link-editor (ld) contains support for a new type of object that we call a stub object. A stub object is a shared object, built entirely from mapfiles, that supplies the same linking interface as the real object, while containing no code or data. Stub objects cannot be executed — the runtime linker will kill any process that attempts to load one. However, you can link to a stub object as a dependency, allowing the stub to act as a proxy for the real version of the object. You may well wonder if there is a point to producing an object that contains nothing but linking interface. As it turns out, stub objects are very useful for building large bodies of code such as Solaris. In the last year, we've had considerable success in applying them to one of our oldest and thorniest build problems. In this discussion, I will describe how we came to invent these objects, and how we apply them to building Solaris. This posting explains where the idea for stub objects came from, and details our long and twisty journey from hallway idea to standard link-editor feature. I expect that these details are mainly of interest to those who work on Solaris and its makefiles, those who have done so in the past, and those who work with other similar bodies of code. A subsequent posting will omit the history and background details, and instead discuss how to build and use stub objects. If you are mainly interested in what stub objects are, and don't care about the underlying software war stories, I encourage you to skip ahead. The Long Road To Stubs This all started for me with an email discussion in May of 2008, regarding a change request that was filed in 2002, entitled: 4631488 lib/Makefile is too patient: .WAITs should be reduced This CR encapsulates a number of cronic issues with Solaris builds: We build Solaris with a parallel make (dmake) that tries to build as much of the code base in parallel as possible. There is a lot of code to build, and we've long made use of parallelized builds to get the job done quicker. This is even more important in today's world of massively multicore hardware. Solaris contains a large number of executables and shared objects. Executables depend on shared objects, and shared objects can depend on each other. Before you can build an object, you need to ensure that the objects it needs have been built. This implies a need for serialization, which is in direct opposition to the desire to build everying in parallel. To accurately build objects in the right order requires an accurate set of make rules defining the things that depend on each other. This sounds simple, but the reality is quite complex. In practice, having programmers explicitly specify these dependencies is a losing strategy: It's really hard to get right. It's really easy to get it wrong and never know it because things build anyway. Even if you get it right, it won't stay that way, because dependencies between objects can change over time, and make cannot help you detect such drifing. You won't know that you got it wrong until the builds break. That can be a long time after the change that triggered the breakage happened, making it hard to connect the cause and the effect. Usually this happens just before a release, when the pressure is on, its hard to think calmly, and there is no time for deep fixes. As a poor compromise, the libraries in core Solaris were built using a set of grossly incomplete hand written rules, supplemented with a number of dmake .WAIT directives used to group the libraries into sets of non-interacting groups that can be built in parallel because we think they don't depend on each other. From time to time, someone will suggest that we could analyze the built objects themselves to determine their dependencies and then generate make rules based on those relationships. This is possible, but but there are complications that limit the usefulness of that approach: To analyze an object, you have to build it first. This is a classic chicken and egg scenario. You could analyze the results of a previous build, but then you're not necessarily going to get accurate rules for the current code. It should be possible to build the code without having a built workspace available. The analysis will take time, and remember that we're constantly trying to make builds faster, not slower. By definition, such an approach will always be approximate, and therefore only incremantally more accurate than the hand written rules described above. The hand written rules are fast and cheap, while this idea is slow and complex, so we stayed with the hand written approach. Solaris was built that way, essentially forever, because these are genuinely difficult problems that had no easy answer. The makefiles were full of build races in which the right outcomes happened reliably for years until a new machine or a change in build server workload upset the accidental balance of things. After figuring out what had happened, you'd mutter "How did that ever work?", add another incomplete and soon to be inaccurate make dependency rule to the system, and move on. This was not a satisfying solution, as we tend to be perfectionists in the Solaris group, but we didn't have a better answer. It worked well enough, approximately. And so it went for years. We needed a different approach — a new idea to cut the Gordian Knot. In that discussion from May 2008, my fellow linker-alien Rod Evans had the initial spark that lead us to a game changing series of realizations: The link-editor is used to link objects together, but it only uses the ELF metadata in the object, consisting of symbol tables, ELF versioning sections, and similar data. Notably, it does not look at, or understand, the machine code that makes an object useful at runtime. If you had an object that only contained the ELF metadata for a dependency, but not the code or data, the link-editor would find it equally useful for linking, and would never know the difference. Call it a stub object. In the core Solaris OS, we require all objects to be built with a link-editor mapfile that describes all of its publically available functions and data. Could we build a stub object using the mapfile for the real object? It ought to be very fast to build stub objects, as there are no input objects to process. Unlike the real object, stub objects would not actually require any dependencies, and so, all of the stubs for the entire system could be built in parallel. When building the real objects, one could link against the stub objects instead of the real dependencies. This means that all the real objects can be built built in parallel too, without any serialization. We could replace a system that requires perfect makefile rules with a system that requires no ordering rules whatsoever. The results would be considerably more robust. We immediately realized that this idea had potential, but also that there were many details to sort out, lots of work to do, and that perhaps it wouldn't really pan out. As is often the case, it would be necessary to do the work and see how it turned out. Following that conversation, I set about trying to build a stub object. We determined that a faithful stub has to do the following: Present the same set of global symbols, with the same ELF versioning, as the real object. Functions are simple — it suffices to have a symbol of the right type, possibly, but not necessarily, referencing a null function in its text segment. Copy relocations make data more complicated to stub. The possibility of a copy relocation means that when you create a stub, the data symbols must have the actual size of the real data. Any error in this will go uncaught at link time, and will cause tragic failures at runtime that are very hard to diagnose. For reasons too obscure to go into here, involving tentative symbols, it is also important that the data reside in bss, or not, matching its placement in the real object. If the real object has more than one symbol pointing at the same data item, we call these aliased symbols. All data symbols in the stub object must exhibit the same aliasing as the real object. We imagined the stub library feature working as follows: A command line option to ld tells it to produce a stub rather than a real object. In this mode, only mapfiles are examined, and any object or shared libraries on the command line are are ignored. The extra information needed (function or data, size, and bss details) would be added to the mapfile. When building the real object instead of the stub, the extra information for building stubs would be validated against the resulting object to ensure that they match. In exploring these ideas, I immediately run headfirst into the reality of the original mapfile syntax, a subject that I would later write about as The Problem(s) With Solaris SVR4 Link-Editor Mapfiles. The idea of extending that poor language was a non-starter. Until a better mapfile syntax became available, which seemed unlikely in 2008, the solution could not involve extentions to the mapfile syntax. Instead, we cooked up the idea (hack) of augmenting mapfiles with stylized comments that would carry the necessary information. A typical definition might look like: # DATA(i386) __iob 0x3c0 # DATA(amd64,sparcv9) __iob 0xa00 # DATA(sparc) __iob 0x140 iob; A further problem then became clear: If we can't extend the mapfile syntax, then there's no good way to extend ld with an option to produce stub objects, and to validate them against the real objects. The idea of having ld read comments in a mapfile and parse them for content is an unacceptable hack. The entire point of comments is that they are strictly for the human reader, and explicitly ignored by the tool. Taking all of these speed bumps into account, I made a new plan: A perl script reads the mapfiles, generates some small C glue code to produce empty functions and data definitions, compiles and links the stub object from the generated glue code, and then deletes the generated glue code. Another perl script used after both objects have been built, to compare the real and stub objects, using data from elfdump, and validate that they present the same linking interface. By June 2008, I had written the above, and generated a stub object for libc. It was a useful prototype process to go through, and it allowed me to explore the ideas at a deep level. Ultimately though, the result was unsatisfactory as a basis for real product. There were so many issues: The use of stylized comments were fine for a prototype, but not close to professional enough for shipping product. The idea of having to document and support it was a large concern. The ideal solution for stub objects really does involve having the link-editor accept the same arguments used to build the real object, augmented with a single extra command line option. Any other solution, such as our prototype script, will require makefiles to be modified in deeper ways to support building stubs, and so, will raise barriers to converting existing code. A validation script that rederives what the linker knew when it built an object will always be at a disadvantage relative to the actual linker that did the work. A stub object should be identifyable as such. In the prototype, there was no tag or other metadata that would let you know that they weren't real objects. Being able to identify a stub object in this way means that the file command can tell you what it is, and that the runtime linker can refuse to try and run a program that loads one. At that point, we needed to apply this prototype to building Solaris. As you might imagine, the task of modifying all the makefiles in the core Solaris code base in order to do this is a massive task, and not something you'd enter into lightly. The quality of the prototype just wasn't good enough to justify that sort of time commitment, so I tabled the project, putting it on my list of long term things to think about, and moved on to other work. It would sit there for a couple of years. Semi-coincidentally, one of the projects I tacked after that was to create a new mapfile syntax for the Solaris link-editor. We had wanted to do something about the old mapfile syntax for many years. Others before me had done some paper designs, and a great deal of thought had already gone into the features it should, and should not have, but for various reasons things had never moved beyond the idea stage. When I joined Sun in late 2005, I got involved in reviewing those things and thinking about the problem. Now in 2008, fresh from relearning for the Nth time why the old mapfile syntax was a huge impediment to linker progress, it seemed like the right time to tackle the mapfile issue. Paving the way for proper stub object support was not the driving force behind that effort, but I certainly had them in mind as I moved forward. The new mapfile syntax, which we call version 2, integrated into Nevada build snv_135 in in February 2010: 6916788 ld version 2 mapfile syntax PSARC/2009/688 Human readable and extensible ld mapfile syntax In order to prove that the new mapfile syntax was adequate for general purpose use, I had also done an overhaul of the ON consolidation to convert all mapfiles to use the new syntax, and put checks in place that would ensure that no use of the old syntax would creep back in. That work went back into snv_144 in June 2010: 6916796 OSnet mapfiles should use version 2 link-editor syntax That was a big putback, modifying 517 files, adding 18 new files, and removing 110 old ones. I would have done this putback anyway, as the work was already done, and the benefits of human readable syntax are obvious. However, among the justifications listed in CR 6916796 was this We anticipate adding additional features to the new mapfile language that will be applicable to ON, and which will require all sharable object mapfiles to use the new syntax. I never explained what those additional features were, and no one asked. It was premature to say so, but this was a reference to stub objects. By that point, I had already put together a working prototype link-editor with the necessary support for stub objects. I was pleased to find that building stubs was indeed very fast. On my desktop system (Ultra 24), an amd64 stub for libc can can be built in a fraction of a second: % ptime ld -64 -z stub -o stubs/libc.so.1 -G -hlibc.so.1 \ -ztext -zdefs -Bdirect ... real 0.019708910 user 0.010101680 sys 0.008528431 In order to go from prototype to integrated link-editor feature, I knew that I would need to prove that stub objects were valuable. And to do that, I knew that I'd have to switch the Solaris ON consolidation to use stub objects and evaluate the outcome. And in order to do that experiment, ON would first need to be converted to version 2 mapfiles. Sub-mission accomplished. Normally when you design a new feature, you can devise reasonably small tests to show it works, and then deploy it incrementally, letting it prove its value as it goes. The entire point of stub objects however was to demonstrate that they could be successfully applied to an extremely large and complex code base, and specifically to solve the Solaris build issues detailed above. There was no way to finesse the matter — in order to move ahead, I would have to successfully use stub objects to build the entire ON consolidation and demonstrate their value. In software, the need to boil the ocean can often be a warning sign that things are trending in the wrong direction. Conversely, sometimes progress demands that you build something large and new all at once. A big win, or a big loss — sometimes all you can do is try it and see what happens. And so, I spent some time staring at ON makefiles trying to get a handle on how things work, and how they'd have to change. It's a big and messy world, full of complex interactions, unspecified dependencies, special cases, and knowledge of arcane makefile features... ...and so, I backed away, put it down for a few months and did other work... ...until the fall, when I felt like it was time to stop thinking and pondering (some would say stalling) and get on with it. Without stubs, the following gives a simplified high level view of how Solaris is built: An initially empty directory known as the proto, and referenced via the ROOT makefile macro is established to receive the files that make up the Solaris distribution. A top level setup rule creates the proto area, and performs operations needed to initialize the workspace so that the main build operations can be launched, such as copying needed header files into the proto area. Parallel builds are launched to build the kernel (usr/src/uts), libraries (usr/src/lib), and commands. The install makefile target builds each item and delivers a copy to the proto area. All libraries and executables link against the objects previously installed in the proto, implying the need to synchronize the order in which things are built. Subsequent passes run lint, and do packaging. Given this structure, the additions to use stub objects are: A new second proto area is established, known as the stub proto and referenced via the STUBROOT makefile macro. The stub proto has the same structure as the real proto, but is used to hold stub objects. All files in the real proto are delivered as part of the Solaris product. In contrast, the stub proto is used to build the product, and then thrown away. A new target is added to library Makefiles called stub. This rule builds the stub objects. The ld command is designed so that you can build a stub object using the same ld command line you'd use to build the real object, with the addition of a single -z stub option. This means that the makefile rules for building the stub objects are very similar to those used to build the real objects, and many existing makefile definitions can be shared between them. A new target is added to the Makefiles called stubinstall which delivers the stub objects built by the stub rule into the stub proto. These rules reuse much of existing plumbing used by the existing install rule. The setup rule runs stubinstall over the entire lib subtree as part of its initialization. All libraries and executables link against the objects in the stub proto rather than the main proto, and can therefore be built in parallel without any synchronization. There was no small way to try this that would yield meaningful results. I would have to take a leap of faith and edit approximately 1850 makefiles and 300 mapfiles first, trusting that it would all work out. Once the editing was done, I'd type make and see what happened. This took about 6 weeks to do, and there were many dark days when I'd question the entire project, or struggle to understand some of the many twisted and complex situations I'd uncover in the makefiles. I even found a couple of new issues that required changes to the new stub object related code I'd added to ld. With a substantial amount of encouragement and help from some key people in the Solaris group, I eventually got the editing done and stub objects for the entire workspace built. I found that my desktop system could build all the stub objects in the workspace in roughly a minute. This was great news, as it meant that use of the feature is effectively free — no one was likely to notice or care about the cost of building them. After another week of typing make, fixing whatever failed, and doing it again, I succeeded in getting a complete build! The next step was to remove all of the make rules and .WAIT statements dedicated to controlling the order in which libraries under usr/src/lib are built. This came together pretty quickly, and after a few more speed bumps, I had a workspace that built cleanly and looked like something you might actually be able to integrate someday. This was a significant milestone, but there was still much left to do. I turned to doing full nightly builds. Every type of build (open, closed, OpenSolaris, export, domestic) had to be tried. Each type failed in a new and unique way, requiring some thinking and rework. As things came together, I became aware of things that could have been done better, simpler, or cleaner, and those things also required some rethinking, the seeking of wisdom from others, and some rework. After another couple of weeks, it was in close to final form. My focus turned towards the end game and integration. This was a huge workspace, and needed to go back soon, before changes in the gate would made merging increasingly difficult. At this point, I knew that the stub objects had greatly simplified the makefile logic and uncovered a number of race conditions, some of which had been there for years. I assumed that the builds were faster too, so I did some builds intended to quantify the speedup in build time that resulted from this approach. It had never occurred to me that there might not be one. And so, I was very surprised to find that the wall clock build times for a stock ON workspace were essentially identical to the times for my stub library enabled version! This is why it is important to always measure, and not just to assume. One can tell from first principles, based on all those removed dependency rules in the library makefile, that the stub object version of ON gives dmake considerably more opportunities to overlap library construction. Some hypothesis were proposed, and shot down: Could we have disabled dmakes parallel feature? No, a quick check showed things being build in parallel. It was suggested that we might be I/O bound, and so, the threads would be mostly idle. That's a plausible explanation, but system stats didn't really support it. Plus, the timing between the stub and non-stub cases were just too suspiciously identical. Are our machines already handling as much parallelism as they are capable of, and unable to exploit these additional opportunities? Once again, we didn't see the evidence to back this up. Eventually, a more plausible and obvious reason emerged: We build the libraries and commands (usr/src/lib, usr/src/cmd) in parallel with the kernel (usr/src/uts). The kernel is the long leg in that race, and so, wall clock measurements of build time are essentially showing how long it takes to build uts. Although it would have been nice to post a huge speedup immediately, we can take solace in knowing that stub objects simplify the makefiles and reduce the possibility of race conditions. The next step in reducing build time should be to find ways to reduce or overlap the uts part of the builds. When that leg of the build becomes shorter, then the increased parallelism in the libs and commands will pay additional dividends. Until then, we'll just have to settle for simpler and more robust. And so, I integrated the link-editor support for creating stub objects into snv_153 (November 2010) with 6993877 ld should produce stub objects PSARC/2010/397 ELF Stub Objects followed by the work to convert the ON consolidation in snv_161 (February 2011) with 7009826 OSnet should use stub objects 4631488 lib/Makefile is too patient: .WAITs should be reduced This was a huge putback, with 2108 modified files, 8 new files, and 2 removed files. Due to the size, I was allowed a window after snv_160 closed in which to do the putback. It went pretty smoothly for something this big, a few more preexisting race conditions would be discovered and addressed over the next few weeks, and things have been quiet since then. Conclusions and Looking Forward Solaris has been built with stub objects since February. The fact that developers no longer specify the order in which libraries are built has been a big success, and we've eliminated an entire class of build error. That's not to say that there are no build races left in the ON makefiles, but we've taken a substantial bite out of the problem while generally simplifying and improving things. The introduction of a stub proto area has also opened some interesting new possibilities for other build improvements. As this article has become quite long, and as those uses do not involve stub objects, I will defer that discussion to a future article.

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  • ‘Unleash the Power of Oracle WebLogic 12c: Architect, Deploy, Monitor and Tune JEE6’: Free Hands On Technical Workshop

    - by JuergenKress
    Come to our Workshop and get bootstrapped in the use of Oracle WebLogic 12c for high performance systems. The workshop, organised by Oracle Gold Partners - C2B2 Consulting -  and run by the Oracle Application Grid Certified Specialist Steve Milldge, will start with a simple WebLogic 12c system which will scale up to a distributed, reliable system designed to give zero downtime and support extreme throughput. When? Wednesday,25th of July Where? Oracle Corporation UK Ltd. One South Place, London EC2M 2RB Visit www.c2b2.co.uk/weblogic and join us for this unique technical event to learn, network and play with some cool technology! WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: c2b2,ias to WebLogic,WebLogic basic,ias upgrade,C2B2,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • InSync12 and Australia Visits: UX is Global, Regional, Everywhere!

    - by ultan o'broin
    I attended the Australian Oracle User Group (AUSOUG) and Quest International User Group's InSync12 event in Melbourne, Australia: the user group conference for Oracle products in the ANZ region. I demoed Oracle Fusion Applications and then presented how Oracle crafted the world class Fusion Apps user experience (UX). I explained about the Oracle user experience design pattern strategy of uptake for all apps, not just Fusion, and what our UX pattern externalization strategy means for customers, partners, and ADF developers. A great conference, lots of energy, the InSync12 highlights for me were Oracle's Senior Vice President Cliff Godwin’s fast-moving Oracle E-Business Suite (EBS) roadshow with the killer Oracle Endeca user experience uptake, and Oracle ADF product outreachmeister Chris Muir’s (@chriscmuir) session on Oracle ADF Mobile solution and his hands-on mobile app development showing how existing ADF/JDev skills can build a secure, code once-deploy-to-many-device hybrid app solution in minutes. Cliff Godwin shows off the Oracle Endeca integration with Oracle E-Business Suite. Chris Muir talked the talk and then walked the walked with Oracle ADF Mobile. Applications UX was mixing it up with the crowd at InSync12 too, showing off cool mobile UX solutions, gathering data for future innovations, and engaging with EBS, JD Edwards, and PeopleSoft apps customers and partners. User conferences such as InSync12 are an important part of our Oracle Applications UX user-centered design process, giving real apps users the opportunity to make real inputs and a way for us to watch and to listen to their needs and wants and get views on current and emerging UX too. Eric Stilan (@icondaddy) of Applications UX uses an iPad to gather feedback on the latest UX designs from conference attendees. While in Melbourne, I also visited impressive Oracle partner, Callista for a major ADF and UX pow-wow, and was the er, star of a very proactive event hosted by another partner Park Lane Information Technology (coordinated by Bambi Price (@bambiprice) of ODTUG) where I explained what UX is about, and how partner and customers can engage, participate and deploy that Applications UX scientific insight to advantage for their entire business. I also paired up with Oracle Australia in Sydney to visit key customers while there, and back at Oracle in Melbourne I spoke with sales consultants and account managers about regional opportunities and UX strategy, and came away with an understanding of what makes the Oracle market tick in Australia. Mobile worker solution development and user experience is hot news in Australia, and this was a great opportunity to team up with Chris Muir and show how the alignment of the twin stars of UX design patterns and ADF technology enables developers to make great-looking, usable apps that really sparkle. Our UX design patterns--or functional (UI) patterns, to use the developer world language--means that developers now have not only a great tool set to build apps on Oracle ADF/FMW but proven, tested usability solutions to solve common problems they can apply in the IDE too. In all, a whirlwind UX visit, packed with events and delivery opportunities, and all too short a time in the wonderful city of Melbourne. I need to get back there soon! For those who need a reminder, there's a website explaining how to get involved with, and participate in, Applications User Experience (including the Oracle Usability Advisory Board) events and programs. Thank you to AUSOUG, Quest, InSync, Callista, Park Lane IT, everyone at Oracle Australia, Chris Muir, and all the other people who came together to make this a productive visit. Stay tuned for more UX developments and engagements in the region on the Oracle VoX blog and Usable Apps website too!

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  • JavaOne 2012 - The Power of Java 7 NIO.2

    - by Sharon Zakhour
    At JavaOne 2012, Mohamed Taman of e-finance gave a presentation highlighting the power of NIO.2, the file I/O APIs introduced in JDK 7. He shared information on how to get the most out of NIO.2, gave tips on migrating your I/O code to NIO.2, and presented case studies. The File I/O (featuring NIO.2) lesson in the Java Tutorials has extensive coverage of NIO.2 and includes the following topics: Managing Metadata Walking the File Tree Finding Files, including information on using PatternMatcher and globs. Watching a Directory for Changes Legacy File I/O Code includes information on migrating your code. From the conference session page, you can watch the presentation or download the materials.

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  • Underwriting in a New Frontier: Spurring Innovation

    - by [email protected]
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Susan Keuer, product strategy manager for Oracle Insurance, shares her experiences and insight from the 2010 Association of Home Office Underwriters (AHOU) Annual Conference, April 11-14, in San Antonio, Texas    How can I be more innovative in underwriting?  It's a common question I hear from insurance carriers, producers and others, so it was no surprise that it was the key theme at the recent 2010 AHOU Annual Conference.  This year's event drew more than 900 insurance professionals involved in the underwriting process across life and annuities, property and casualty and reinsurance from around the globe, including the U.S., Canada, Australia, Bahamas, and more, to San Antonio - a Texas city where innovation transformed a series of downtown drainage canals into its premiere River Walk tourist destination.   CNN's Medical Correspondent Dr. Sanjay Gupta kicked off the conference with a phenomenal opening session that drove home the theme of the conference, "Underwriting in a New Frontier:  Spurring Innovation."   Drawing from his own experience as a neurosurgeon treating critically injured medical patients in the field in Iraq, Gupta inspired audience members to think outside the box during the underwriting process. He shared a compelling story of operating on a soldier who had suffered a head-related trauma in a field hospital.  With minimal supplies available Gupta used a Black and Decker saw to operate on the soldier's head and reduce pressure on his swelling brain. Drawing from this example, Gupta encouraged underwriters to think creatively, be innovative, and consider new tools and sources of information, such as social networking sites, during the underwriting process. So as you are looking at risk take into consideration all resources you have available.    Gupta also stressed the concept of IKIGAI - noting that individuals who believe that their life is worth living are less likely to die than are their counterparts without this belief.  How does one quantify this approach to life or thought process when evaluating risk?  Could this be something to consider as a "category" in the near future? How can this same belief in your own work spur innovation?   The role of technology was a hot topic of discussion throughout the conference.  Sessions delved into the latest in underwriting software to the rise of social media and how it is being increasingly integrated into underwriting process and solutions.  In one session a trio of panelists representing the carrier, producer and vendor communities stressed the importance to underwriters of leveraging new technology and the plethora of online information sources, which all could be used to accurately, honestly and consistently evaluate the risk throughout the underwriting process.   Another focused on the explosion of social media noting:  1.    Social media is growing exponentially - About eight percent of Americans used social media five years ago. Today about 46 percent of Americans do so, with 85 percent of financial services professionals using social media in their work.  2.    It will impact your business - Underwriters reconfirmed over and over that they are increasingly using "free" tools that are available in cyberspace in lieu of more costly solutions, such as inspection reports conducted by individuals in the field.  3.    Information is instantly available on the Web, anytime, anywhere - LinkedIn was mentioned as a way to connect to peers in the underwriting community and producers alike.  Many carriers and agents also are using Facebook to promote their company to customers - and as a point-of-entry to allow them to perform some functionality - such as accessing product marketing information versus directing users to go to the carrier's own proprietary website.  Other carriers have released their tight brand marketing to allow their producers to drive more business to their personal Facebook site where they offer innovative tools such as Application Capture or asking medical information in a more relaxed fashion.     Other key topics at the conference included the economy, ongoing industry consolidation, real-estate valuations as an asset and input into the underwriting process, and producer trends.  All stressed a "back to basics" approach for low cost, term products.   Finally, Connie Merritt, RN, PHN, entertained the large group of atttendees with audience-engaging insight on how to "Tame the Lions in Your Life - Dealing with Complainers, Bullies, Grump and Curmudgeon." Merritt noted "we are too busy for our own good." She shared how her overachieving personality had impacted her life.  Audience members then were asked to pick red, yellow, blue, or green shapes, without knowing that each one represented a specific personality trait.  For example, those who picked blue were the peacemakers. Those who choose yellow were social - the hint was to "Be Quiet Longer."  She then offered these "lion taming" steps:   1.    Admit It 2.    Accept It 3.    Let Go 4.    Be Present (which paralleled Gupta's IKIGAI concept)   When thinking about underwriting I encourage you to be present in the moment and think creatively, but don't be afraid to look ahead to the future and be an innovator.  I hope to see you at next year's AHOU Annual Conference, May 1-4, 2011 at The Mirage in Las Vegas, Nev.     Susan Keuer is the product strategy manager for new business underwriting.  She brings more than 20 years of insurance industry experience working with leading insurance carriers and technology companies to her role on the product strategy team for life/annuities solutions within the Oracle Insurance Global Business Unit  

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  • How to open a VirtualBox (.VDI) Virtual Machine

    - by [email protected]
     How to open a .VDI Virtual MachineSometimes someone share with us one Virtual machine with extension .VDI, after that we can wonder how and what with?Well the answer is... It is a VirtualBox - Virtual Machine. If you have not downloaded it you can do this easily, just follow this post.http://listeningoracle.blogspot.com/2010/04/que-es-virtualbox.htmlorhttp://oracleoforacle.wordpress.com/2010/04/14/ques-es-virtualbox/Ok, Now with VirtualBox Installed open it and proceed with the following:1. Open the Virtual File Manager. 2. Click on Actions ? Add and select the .VDI fileClick "Ok"3.  A new Virtual machine will be displayed, (in this Case, an OEL5 32GB Virtual Machine is available.)4. This step is important. Once you have open the settings, under General option click the advanced settings. Here you must change the default directory to save your Snapshots; my recommendation set it to the same directory where the .Vdi file is. Otherwise you can have the same Virtual Machine and its snapshots in different paths.5. Now Click on System, and proceed to assign the correct memory and define the processors for the Virtual machine. Note: Enable  "Enable IO APIC" if you are planning to assign more than one CPU to the Virtual Machine.6. Associated the storage disk to the Virtual machineThe disk must be selected as IDE Primary Master. 7. Well you can verify the other options, but with these changes you will be able to start the VM. Note: Sometime the VM owner may share some instructions, if so follow his instructions.8. Click Ok and Push Start Button, and enjoy your Virtual Machine

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  • CMS DITA North America Conference / Agile Doc

    - by ultan o'broin
    I attended and presented, along with a colleague, at the Content Management Strategies DITA North America Conference 2010 in Santa Clara this week. It was touch and go whether I would make it across the Atlantic, but as usual the Irish always got through! Our presentation was about DITA and Writing Patterns, and there was three other presentations from Oracle folks too, all very well delivered and received. The interaction with other companies was superb, and the sparks of innovation that flew as a result left me with three use case ideas for UX investigation and implementation. My colleague had a similar experience. Well worth attending! One of the last sessions was about Authoring in an Agile environment, presented by Julio Vasquez. This was an excellent, common sense, and forthright no-nonsense delivery that made complete sense to me. I'd encourage you, if you are interested in the subject, to check out Julio's white paper on the subject too, available from the SDI website.

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  • Enterprise Data Quality - New and Improved on Oracle Technology Network

    - by Mala Narasimharajan
    Looking for Enterprise Data Quality technical and developer resources on your projects? Wondering where the best place is to go for finding the latest documentations, downloads and even code samples and libraries?  Check out the new and improved Oracle Technical Network pages for Oracle Enterprise Data Quality.  This section features developer forums as well for EDQ and Master Data Management so that you can connect with other technical professionals who have submitted concerns or posted tips and tricks and learn from them.  Here are the links to bookmark:    Oracle Technology Network website * NEW *   Installation Guide for Enterprise Data Quality Address Verification  Enterprise Data Quality Forum For more information on Oracle's software offerings for data quality and master data management visit:  http://www.oracle.com/us/products/applications/master-data-management/index.html http://www.oracle.com/us/products/middleware/data-integration/enterprise-data-quality/overview/index.html   

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  • Keyboard Shortcuts in Oracle SQL Developer

    - by thatjeffsmith
    The CTRL key, which stands for ConTRoL…aw, the good ole days What keyboard shortcuts should EVERY Oracle SQL Developer user know? How do you find new shortcuts to master, and how do you change them to match ones you’ve already learned in other tools? These are the driving questions for today’s post. While some of us may be keyboard ninjas, and others are more driven to use the mouse – everyone has probably picked up a few strategic keyboard shortcuts over the years. For example, I’ve personally JUST memorized the Cmd-Shift-4 ‘trick’ in Mac OS X. And of course we all know what F1 does, right? Right?!? Here are a few more keyboard shortcuts to commit to memory. My Favorite SQL Developer Shortcuts ctrl-enter : executes the current statement(s) F5 : executes the current code as a script (think SQL*Plus) ctrl-space : invokes code insight on demand Code Editor – Completion Insight – Enable Completion Auto-Popup (Keyword being Auto) ctrl-Up/Dn : replaces worksheet with previous/next SQL from SQL History ctrl-shift+Up/Dn : same as above but appends instead of replaces shift+F4 : opens a Describe window for current object at cursor ctrl+F7 : format SQL ctrl+/ : toggles line commenting ctrl+e : incremental search Configuring Keyboard Shortcuts in SQL Developer Tools Preferences Shortcut Keys Search by command name OR the keystroke itself Some tips… Sort by category Pay special attention to the ‘Code Editor’ and ‘Other’ categories Mind the conflicts when you change the defaults Be nice – share! You can save your new mappings with your co-workers using the Export and Import buttons Click on ‘More Actions’ to expose the Import and Export buttons When I get ‘bored’ or if I think I might be missing something, I peruse the Code Editor and Other categories, again! I’ve picked up quite a few cool editor tricks here. Then I blog about them, like they’re ‘magic.’ #EvilLaugh But the main tip is this – don’t let your previously memorized keyboard shortcuts SHORTCUT your usage of SQL Developer. If your fingers have already memorized some keystrokes, just re-program SQL Developer to match! What’s your favorite shortcut? I’ll use the most popular shortcut mentioned in the comments to round out my Top 10 list above!

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  • BAM Data Control in multiple ADF Faces Components

    - by [email protected]
    As we know Oracle BAM data control instance sharing is not supported.When two or more ADF Faces components must display the same data, and are bound to the same Oracle BAM data control definition, we have to make sure that we wrap each ADF Faces component in an ADF task flow, and set the Data Control Scope to isolated. This blog will show a small sample to demonstrate this. In this sample we will create a Pie and Bar using same BAM DC, such that both components use same Data control but have isolated scope.This sample can be downloaded  fromSample1.zip Set-up: Create a BAM data control using employees DO (sample) Steps: Right click on View Controller project and select "New->ADF Task Flow" Check "Create Bounded Task Flow" and give some meaningful name (ex:EmpPieTF.xml ) to the TaskFlow(TF) and click on "OK"CreateTF.bmpFrom the "Components Palette", drag and drop "View" into the task flow diagram. Give a meaningful name to the view. Double Click and Click "Ok" for  "Create New JSF Page Fragment" From "Data Controls" drag and drop "Employees->Query"  into this jsff page as "Graph->Pie" (Pie: Sales_Number and Slices: Salesperson) Repeat step 1 through 4 for another Task Flow (ex: EmpBarTF). From "Data Controls" drag and drop "Employees->Query"  into this jsff page as "Graph->Bar" (Bars :Sales_Number and X-axis : Salesperson). Open the Taskflow created in step 2. In the Structure Pane, right click on "Task Flow Definition -EmpPieTF" Click "Insert inside Task Flow Definition - EmpPieTF -> ADF Task Flow -> Data Control Scope". Click "OK"TFDCScope.bmpFor the "Data Control Scope", In the Property Inspector ->General section, change data control scope from Shared to Isolated. Repeat step 8 through 11 for the 2nd Task flow created. Now create a new jspx page example: Main.jspxDrag and drop both the Task flows (ex: "EmpPieTF" and "EmpBarTF") as regions. Surround with panel components as needed.Run the page Main.jspxMainPage.bmpNow when the page runs although both components are created using same Data control the bindings are not shared and each component will have a separate instance of the data control.

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  • Purging SOA Instances

    - by angelo.santagata
    All, If your running Oracle SOA suite in a high thoughput environment you'll probably discover that your dehydration store will get large, and larger if you dont manage it properly. There are many strategies in manging how to purge this, and this document recently released by Oracle details them quite nicely. The document is Oracle SOA Suite 10g based however a 11g version is in the works and should be out soon. Enjoy the read

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  • Kuppinger Cole Paper on Entitlements Server

    - by Naresh Persaud
    Kuppinger Cole recently released a paper discussing external authorization describing how organizations can "future proof" their enterprise security by deploying Oracle Entitlements Server.  By taking a declarative security approach, security policy can be flexible and distributed across multiple applications consistently. You can get a copy of the report here. In fact Oracle Entitlements Server is being used in many places to secure data and sensitive business transactions. The paper covers the major  use cases for Entitlements Server as well as Kuppinger Cole's assessment of the market. Here are some additional resources that reinforce the cases discussed in the paper. Today applications for cloud and mobile applications can utilize RESTful interfaces. Click on this link to learn how. OES can also be used to secure data in Oracle Databases.   To learn more check out the new Oracle U  OES 11g course.

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  • Cutting Edge versus Just Average? Your SOA, Got BPM? by Mala Ramakrishnan

    - by JuergenKress
    Service Oriented Architecture (SOA) has completely transformed IT from the time it was introduced well over a decade ago. Organizations have been re-plumbing their infrastructure for reusability, efficiency and gain and succeeding with it. Best practices have emerged and people and technology have matured. We have got better at delivering on a stable platform on mission critical applications and services. Yet, there is this one secret that sets some SOA customers apart from the others. These companies grow and revolutionize their business and not just transform their IT infrastructure. The differences seem subtle for an untrained eye examining these organizations externally. And from within the company, it’s a bit like an ant sitting on an elephant, hard to differentiate between the IT trunk and business tail. What is it that some organizations do differently that makes them succeed beyond SOA? These organizations pull in business people more and more to weigh into their IT decisions. They wrench understanding process over services. They don’t settle easily when bridging business metrics and IT performance. They anguish over business requirements not translating seamlessly and quickly into IT. IT is not just an enabler but a pillar that revolutionizes their business. Okay, I’ll give it to you. These organizations layer Business Process Management (BPM) on top of their SOA. Think about lifeblood business processes in your own organizations. If you are Fedex, this would be shipping and handling. If you are Stanford Hospital, this would be patient case-management: from on-boarding through discharge and follow-up care. If you are Wells Fargo, this would be loan origination. Now think about how your SOA ties into your business process. Can you decouple your business processes from your SOA so that the two can transform and change independent of each other? Can you forecast success metrics for your business process, make the changes across the board and then look back over different periods of time to see if you are on track? Are your critical business processes entrenched in the minds of few experts in your organization or does everyone from the receptionist to your enterprise architect to your CEO understand what they can do to revolutionize it? Business Process Management is a superset of SOA. It is the process of getting your business to articulate business value and metrics and have it implemented in IT without any loss in translation. It is the act of extracting the business process from the minds of experts and IT applications in your organization and valuing them as assets for performance and gain. BPM is stepping outside your SOA and moving your organization to the next level of innovation. Oracle is accelerating BPM across industries with the latest launch. Join us to understand how BPM can give your organization a cutting edge over your SOA. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: SOA,BPM,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Adatbázis verziók támogatása

    - by Lajos Sárecz
    Gyakran jön elo az a kérdés, hogy az egyes adatbázis verziók meddig támogatottak. Egy-két éve vezette be az Oracle a Lifetime Support Policy-t, ami tulajdonképpen az összes termék esetében szabályozza a teljes életciklus alatti támogatási szinteket. Ennek megfeleloen 3 támogatási szint létezik: - Premier Support: Ez a megjelenéstol számítva 5 évig ad teljes támogatást. - Extended Support: További 3 év támogatás magasabb áron. Közel ugyanazt a szolgáltatást nyújtja, mint a Premier Support, csupán más gyártók új termékeivel, vagy új verzióival nem certifikál. - Sustaining Support: Technikai támogatás mindaddig, amíg a rendszer muködik. Új hibákra már nem ad javítást, és új Oracle termékekkel sem certifikál

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  • “Big Data” Is A Small Concept Unless You Can Apply It To The Customer Experience

    - by Michael Hylton
    There’s been a lot of recent talk in the industry about “big data”.  Much can be said about the importance of big data and the results from it, but you need to always consider the customer experience when analyzing and applying customer data. Personalization and merchandising drive the user experience.  Big data should enable you to gain valuable insight into each of your customers and apply that insight at the moment they are on your Web site, talking to one of your call center agents, or any other touchpoint.  While past customer experience is important, you need to combine that with what your customer is doing on your Web site now as well what they are doing and saying on social networking sites.  It’s key to have a 360 degree view of your customer across all of your touchpoints in order to provide that relevant and consistent experience that they come to expect when interacting with your brand. Big data can enable you to effectively market, merchandize, and recommend the right products to the right customers and the right time.  By taking customer data and applying it to product recommendations, you have an opportunity to gain a greater share of wallet through the cross-selling and up-selling of additional products and services.  You can also build sustaining loyalty programs to continue to engage with your customers throughout their long-term relationship with your brand.

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  • “Big Data” Is A Small Concept Unless You Can Apply It To The Customer Experience

    - by Michael Hylton
    There’s been a lot of recent talk in the industry about “big data”.  Much can be said about the importance of big data and the results from it, but you need to always consider the customer experience when analyzing and applying customer data. Personalization and merchandising drive the user experience.  Big data should enable you to gain valuable insight into each of your customers and apply that insight at the moment they are on your Web site, talking to one of your call center agents, or any other touchpoint.  While past customer experience is important, you need to combine that with what your customer is doing on your Web site now as well what they are doing and saying on social networking sites.  It’s key to have a 360 degree view of your customer across all of your touchpoints in order to provide that relevant and consistent experience that they come to expect when interacting with your brand. Big data can enable you to effectively market, merchandize, and recommend the right products to the right customers and the right time.  By taking customer data and applying it to product recommendations, you have an opportunity to gain a greater share of wallet through the cross-selling and up-selling of additional products and services.  You can also build sustaining loyalty programs to continue to engage with your customers throughout their long-term relationship with your brand.

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