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  • App Stores&ndash;In All Things, Its Quality Over Quantity

    - by D'Arcy Lussier
    Everybody has an opinion about Windows 8. People love it, people hate it, people are meh about it, people are apparently buying it from Microsoft stores in NYC as if it was water before a natural disaster…if there’s one thing that Microsoft product launches do well, its the ability to bring out strong emotional responses. Over at eweek.com, Don Reisinger wrote about 5 good and bad things about Windows 8. Yes, another opinion piece on WIndows 8. I figured since this one had good and bad it might be worthwhile to read. I then came across #10 on his list, and figured “What the hell…might as well post a bit of a rant on Windows 8 myself!” Here’s #10: 10. Bad: Too few apps Unfortunately, Microsoft wasn’t able to get too many developers to start producing applications for its Windows 8 Store. Microsoft hasn’t yet released official numbers, but some have said that the marketplace has less than 8,000 programs. Considering Apple’s App Store has 100 times that, it’s about time Microsoft starts leaning on developers to get more programs into its store. Believe me, Microsoft *has* been leaning on developers to get apps into the store. I’ve been asked at least 5 or 6 times from 5 or 6 different friends at Microsoft about whether I was going to write a Windows 8 app. I think Microsoft felt they had to try and address the number of apps available in their marketplace, since some people (like Don) would draw comparisons to the number of apps in the Apple marketplace. I feel for Microsoft in this, since the number of apps in a marketplace are an empty stat. Quality of Quantity I have an iPad that my family (wife, 10yo daughter, 3yo daughter) use. We all have our own apps installed on it. In addition, my wife has an iPhone 4S that she also installs apps on. As someone who gets asked by his kids often whether they can buy/download an app, the vast majority of the vast catalogue of iOS marketplace apps are crap! Do you realize how many “free” games are out there, only to really be not-free because you have to purchase in-game content to make the game actually playable? And how about searching – with such a vast array of apps and such high numbers of craptastic ones, trying to find something is incredibly difficult and can be frustrating. I would rather see that Microsoft has 8000 high quality apps in their store at launch, instead of 800000 that were mostly junk. Too Few Apps?! And seriously, 8000 is not a small number. How many iOS apps have I actually bought between the iPad and iPhone? I’ll be generous and say 30…heck, let’s round it up to 40. It’s not like I have 10,000 apps installed on my iPad, nor will that ever happen! So if people have, at the *launch* of a new platform ecosystem, EIGHT THOUSAND apps to choose from, I don’t see that as a fail at all! It should be noted that most of the most common apps (Netflix, Skype, etc.) are available for Windows 8 at launch – I guess I’ll have to wait a few weeks for My Pony Ranch and all its clones to start showing up; pity. Let’s Check Back in a Year So look, let’s check back in a year’s time and see what the app store looks like. My hope is that Microsoft doesn’t continue to push quantity over quality. Even knowing the optics that # of apps in the store carries and the pressure to catch Apple and Android marketplaces, I hope Microsoft avoids the scenario where there’s a good percentage of apps in the Windows Store that are utter rubbish and finding the gems will be cumbersome. But if that happens, we can thank guys like Dan who raised the false issue of app count at the launch for it.

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  • Analytics in an Omni-Channel World

    - by David Dorf
    Retail has been around ever since mankind started bartering.  The earliest transactions were very specific to the individuals buying and selling, then someone had the bright idea to open a store.  Those transactions were a little more generic, but the store owner still knew his customers and what they wanted.  As the chains rolled out, customer intimacy was sacrificed for scale, and retailers began to rely on segments and clusters.  But thanks to the widespread availability of data and the technology to convert said data into information, retailers are getting back to details. The retail industry is following a maturity model for analytics that is has progressed through five stages, each delivering more value than the previous. Store Analytics Brick-and-mortar retailers (and pure-play catalogers as well) that collect anonymous basket-level data are able to get some sense of demand to help with allocation decisions.  Promotions and foot-traffic can be measured to understand marketing effectiveness and perhaps focus groups can help test ideas.  But decisions are influenced by the majority, using faceless customer segments and aggregated industry data points.  Loyalty programs help a little, but in many cases the cost outweighs the benefits. Web Analytics The Web made it much easier to collect data on specific, yet still anonymous consumers using cookies to track visits. Clickstreams and product searches are analyzed to understand the purchase journey, gauge demand, and better understand up-selling opportunities.  Personalization begins to allow retailers target market consumers with recommendations. Cross-Channel Analytics This phase is a minor one, but where most retailers probably sit today.  They are able to use information from one channel to bolster activities in another. However, there are technical challenges combining data silos so its not an easy task.  But for those retailers that are able to perform analytics on both sources of data, the pay-off is pretty nice.  Revenue per customer begins to go up as customers have a better brand experience. Mobile & Social Analytics Big data technologies are enabling a 360-degree view of the customer by incorporating psychographic data from social sites alongside traditional demographic data.  Retailers can track individual preferences, opinions, hobbies, etc. in order to understand a consumer's motivations.  Using mobile devices, consumers can interact with brands anywhere, anytime, accessing deep product information and reviews.  Mobile, combined with a loyalty program, presents an opportunity to put shopping into geographic context, understanding paths to the store, patterns within the store, and be an always-on advertising conduit. Omni-Channel Analytics All this data along with the proper technology represents a new paradigm in which the clock is turned back and retail becomes very personal once again.  Rich, individualized data better illuminates demand, allows for highly localized assortments, and helps tailor up-selling.  Interactions with all channels help build an accurate profile of each consumer, and allows retailers to tailor the retail experience to meet the heightened expectations of today's sophisticated shopper.  And of course this culminates in greater customer satisfaction and business profitability.

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  • SQL 2012 Licensing Thoughts

    - by Geoff N. Hiten
    The only thing more controversial than new Federal Tax plans is new Licensing plans from Microsoft.  In both cases, everyone calculates several numbers.  First, will I pay more or less under this plan?  Second, will my competition pay more or less than now?  Third, will <insert interesting person/company here> pay more or less?  Not that items 2 and 3 are meaningful, that is just how people think. Much like tax plans, the devil is in the details, so lets see how this looks.  Microsoft shows it here: http://www.microsoft.com/sqlserver/en/us/future-editions/sql2012-licensing.aspx First up is a switch from per-socket to per-core licensing.  Anyone who didn’t see something like this coming should rapidly search for a new line of work because you are not paying attention.  The explosion of multi-core processors has made SQL Server a bargain.  Microsoft is in business to make money and the old per-socket model was not going to do that going forward. Per-core licensing also simplifies virtualization licensing.  Physical Core = Virtual Core, at least for licensing.  Oversubscribe your processors, that’s your lookout.  You still pay for  what is exposed to the VM.  The cool part is you can seamlessly move physical and virtual workloads around and the licenses follow.  The catch is you have to have Software Assurance to make the licenses mobile.  Nice touch there. Let’s have a moment of silence for the late, unlamented, largely ignored Workgroup Edition.  To quote the Microsoft  FAQ:  “Standard becomes our sole edition for basic database needs”.  Considering I haven’t encountered a singe instance of SQL Server Workgroup Edition in the wild, I don’t think this will be all that controversial. As for pricing, it looks like a wash with current per-socket pricing based on four core sockets.  Interestingly, that is the minimum core count Microsoft proposes to swap to transition per-socket to per-core if you are on Software Assurance.  Reading the fine print shows that if you are using more, you will get more core licenses: From the licensing FAQ. 15. How do I migrate from processor licenses to core licenses?  What is the migration path? Licenses purchased with Software Assurance (SA) will upgrade to SQL Server 2012 at no additional cost. EA/EAP customers can continue buying processor licenses until your next renewal after June 30, 2012. At that time, processor licenses will be exchanged for core-based licenses sufficient to cover the cores in use by processor-licensed databases (minimum of 4 cores per processor for Standard and Enterprise, and minimum of 8 EE cores per processor for Datacenter). Looks like the folks who invested in the AMD 12-core chips will make out like bandits. Now, on to something new: SQL Server Business Intelligence Edition. Yep, finally a BI-specific SKU licensed for server+CAL configurations only.  Note that Enterprise Edition still supports the complete feature set; the BI Edition is intended for smaller shops who want to use the full BI feature set but without needing Enterprise Edition scale (or costs).  No, you don’t get ColumnStore, Compression, or Partitioning in the BI Edition.  Those are Enterprise scale features, ThankYouVeryMuch.  Then again, your starting licensing costs are about one sixth of an Enterprise Edition system (based on an 8 core server). The only part of the message I am missing is if the current Failover Licensing Policy will change.  Do we need to fully or partially license failover servers?  That is a detail I definitely want to know.

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  • Antenna Aligner Part 7: Connecting the dots

    - by Chris George
    The app is basically ready, so I eagerly started to sort out creating the application entry in iTunes Connect. It's mostly intuitive actually, although I did have to create yet another icon for iTunes sized 512x512 pixels, damn lucky I did the original graphics as vector! It took me longer to write the application description than anything else, I'm so not a tech author! I didn't like the way you have to 'make up' an SKU (Stock Keeping Unit) number. I have to do some googling to find out that it really doesn't matter what it is! It should be more obvious what to do from the actual website itself. That aside, the rest of it was actually fairly straightforward. As well as the details of the application, iPhone and iPad screenshots were also required. This posed somewhat of a problem. The iPhone ones were easy (as I have one!), but I do not (yet) own an iPad . So I thought I'd leave the iPad screenshots out for now. Once the application details were sorted, I moved onto the rights and pricing. At the start of the project I had made the decision that I wouldn't charge any more than the lowest amount £0.59. I believe there is a market for this, but as my first foray into app development I didn't want to take the mick. I did realise, however, that I had built my app with a developer certificate and provisioning profile. This was fairly quickly corrected, and again Nomad made this very easy to switch over to the distribution certificate and provisioning profile. With a sense of excitement I cracked open iTunes connect and clicked the upload button ... ...slight snag... . when the Nomad project was started, Apple allowed uploads of these binaries via iTunes Connect. But this is no longer possible, the only upload path is via the Application Loader available from the Apple Developer program. This itself has one limitation, it only runs on a mac! D'OH!!!  Actually my language was somewhat more colourful when this fact came to light. After picking my laptop up off the floor and putting it back together... ok only joking, but I did nearly throw it out of frustration!... I started to consider the options; I briefly entertained the idea of buying a cheap mac from ebay... no, that defeats the whole object of what I'm doing, plus my wife wouldn't be impressed there are some guys out there in the interweb who will upload your app for a small fee...but I don't really like the idea of giving some faceless email address my apple developer login details, as well as my app binary! find some willing friend with a mac who would kindly let me use it... obviously this is the only sensible option. In the meantime, I informed the Nomad team about this slight 'issue' and they are currently investigating possible solutions...

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  • More Free Apps Bound for the Marketplace

    - by Scott Kuhl
    Microsoft has announced they are raising the limit of free applications a developer can submit from 5 to 100.  But what does that really mean? First, lets look at the reason for the limitation.  The iTunes Store and the Android Market both have a lot more applications available than the Windows Phone Marketplace.  But that says nothing about the quality of those applications.  I attended a couple of pre-launch events and Microsoft representatives were clearly told to send a message. We don’t want a bunch of junky applications that do nothing but spam the marketplace.  That was the reason for the 5 free application limit. Okay, so now what has the result been?  Well, there are still fart apps, but there is no sign of a developer flooding the marking with 1500 wallpaper applications or 1000 of the same application all pointed at different RSS feeds.   On the other hand there are developers who want to release real free apps but are constrained by the 5 app limit. So why did Microsoft change it’s mind?  Is it to get the count of applications up, or is to make developers happy?  Windows Phone Marketplace is growing fast but it’s a long way behind the other guys.   I don’t think Microsoft wants to have 100,000 apps show up in the next 3 months if they are loaded with copy cat apps.  Those numbers will get picked apart quickly and the press will start complaining about  the same problems the Android Market has.  I do think the bump was at developer request.  Microsoft is usually good about listening to developer feedback, but has been pretty slow about it at times.  And from a financial perspective, there will me more apps that Microsoft has to review that they will see no profit on.  At least not until they bake in a advertising model connected to Bing. Ultimately, what does this mean for the future? Well, there are developers out there looking to release more than 5 simple free apps, so I think we will see more hobby apps.  And there are developers out there trying to make money from advertising instead of sales, so I think we will see more of those also.  But the category that I think will grow the fastest is free versions of paid applications that are the same as the trial version of the application.  While technically that makes no sense, its purely a marketing move.  Free apps get downloaded a lot more than paid apps, even with a trial mode.  It always surprises me how little consumers are willing to spend on mobile apps.  How many reviews of applications have you seen that says something like “a bit pricey at $1.99”.  Really?  Have you looked at how much you spend on your phone and plan?  I always thought the trial mode baked into Windows Marketplace was a good idea.  So I’m not sure how the more open free market will play out. In the long run though, I won’t be surprised to see a Bing ad mobile ad model show up so Microsoft can capitalize on the more open and free Windows Marketplace. Bonus: The Oatmeal on How I Feel About Buying Apps

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  • The Evolution of Oracle Direct EMEA by John McGann

    - by user769227
    John is expanding his Dublin based team and is currently recruiting a Director with marketing and sales leadership experience: http://bit.ly/O8PyDF Should you wish to apply, please send your CV to [email protected] Hi, my name is John McGann and I am part of the Oracle Direct management team, based in Dublin.   Today I’m writing from the Oracle London City office, right in the heart of the financial district and up to very recently at the centre of a fantastic Olympic Games. The Olympics saw individuals and teams from across the globe competing to decide who is Citius, Altius, Fortius - “Faster, Higher, Stronger" There are lots of obvious parallels between the competitive world of the Olympics and the Business environments that many of us operate in, but there are also some interesting differences – especially in my area of responsibility within Oracle. We are of course constantly striving to be the best - the best solution on offer for our clients, bringing simplicity to their management, consumption and application of information technology, and the best provider when compared with our many niche competitors.   In Oracle and especially in Oracle Direct, a key aspect of how we achieve this is what sets us apart from the Olympians.  We have long ago eliminated geographic boundaries as a limitation to what we can achieve. We assemble the strongest individuals across multiple countries and bring them together in teams focussed on a single goal. One such team is the Oracle Direct Sales Programs team. In case you don’t know, Oracle Direct EMEA (Europe Middle East and Africa) is the inside sales division in Oracle and it is where I started my Oracle career.  I remember that my first role involved putting direct mail in envelopes.... things have moved on a bit since then – for me, for Oracle Direct and in how we interact with our customers. Today, the team of over 1000 people is located in the different Oracle Direct offices around Europe – the main ones are Malaga, Berlin, Prague and Dubai plus the headquarters in Dublin. We work in over 20 languages and are in constant contact with current and future Oracle customers, using the latest internet and telephone technologies to effectively communicate and collaborate with each other, our customers and prospects. One of my areas of responsibility within Oracle Direct is the Sales Programs team. This team of 25 people manages the planning and execution of demand generation, leading the process of finding new and incremental revenue within Oracle Direct. The Sales Programs Managers or ‘SPMs’ are embedded within each of the Oracle Direct sales teams, focussed on distinct geographies or product groups. The SPMs are virtual members of the regional sales management teams, and work closely with the sales and marketing teams to define and deliver demand generation activities. The customer contact elements of these activities are executed via the Oracle Direct Sales and Business Development/Lead Generation teams, to deliver the pipeline required to meet our revenue goals. Activities can range from pan-EMEA joint sales and marketing campaigns, to very localised niche campaigns. The campaigns might focus on particular segments of our existing customers, introducing elements of our evolving solution portfolio which customers may not be familiar with. The Sales Programs team also manages ‘Nurture’ activities to ensure that we develop potential business opportunities with contacts and organisations that do not have immediate requirements. Looking ahead, it is really important that we continue to evolve our ability to add value to our clients and reduce the physical limitations of our distance from them through the innovative application of technology. This enables us to enhance the customer buying experience and to enable the Inside Sales teams to manage ever more complex sales cycles from start to finish.  One of my expectations of my team is to actively drive innovation in how we leverage data to better understand our customers, and exploit emerging technologies to better communicate with them.   With the rate of innovation and acquisition within Oracle, we need to ensure that existing and potential customers are aware of all we have to offer that relates to their business goals.   We need to achieve this via a coherent communication and sales strategy to effectively target the right people using the most effective medium. This is another area where the Sales Programs team plays a key role.

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  • Going by the eBook

    - by Tony Davis
    The book and magazine publishing world is rapidly going digital, and the industry is faced with making drastic changes to their ways of doing business. The sudden take-up of digital readers by the book-buying public has surprised even the most technological-savvy of the industry. Printed books just aren't selling like they did. In contrast, eBooks are doing well. The ePub file format is the standard around which all publishers are converging. ePub is a standard for formatting book content, so that it can be reflowed for various devices, with their widely differing screen-sizes, and can be read offline. If you unzip an ePub file, you'll find familiar formats such as XML, XHTML and CSS. This is both a blessing and a curse. Whilst it is good to be able to use familiar technologies that have been developed to a level of considerable sophistication, it doesn't get us all the way to producing a viable publication. XHTML is a page-description language, not a book-description language, as we soon found out during our initial experiments, when trying to specify headers, footers, indexes and chaptering. As a result, it is difficult to predict how any particular eBook application will decide to render a book. There isn't even a consensus as to how the cover image is specified. All of this is awkward for the publisher. Each book must be created and revised in a form from which can be generated a whole range of 'printed media', from print books, to Mobi for kindles, ePub for most Tablets and SmartPhones, HTML for excerpted chapters on websites, and a plethora of other formats for other eBook readers, each with its own idiosyncrasies. In theory, if we can get our content into a clean, semantic XML form, such as DOCBOOKS, we can, from there, after every revision, perform a series of relatively simple XSLT transformations to output anything from a HTML article, to an ePub file for reading on an iPad, to an ICML file (an XML-based file format supported by the InDesign tool), ready for print publication. As always, however, the task looks bigger the closer you get to the detail. On the way to the utopian world of an XML-based book format that encompasses all the diverse requirements of the different publication media, ePub looks like a reasonable format to adopt. Its forthcoming support for HTML 5 and CSS 3, with ePub 3.0, means that features, such as widow-and-orphan controls, multi-column flow and multi-media graphics can be incorporated into eBooks. This starts to make it possible to build an "app-like" experience into the eBook and to free publishers to think of putting context before container; to think of what content is required, be it graphical, textual or audio, from the point of view of the user, rather than what's possible in a given, traditional book "Container". In the meantime, there is a gap between what publishers require and what current technology can provide and, of course building this app-like experience is far from plain sailing. Real portability between devices is still a big challenge, and achieving the sort of wizardry seen in the likes of Theodore Grey's "Elements" eBook will require some serious device-specific programming skills. Cheers, Tony.

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  • Something about Property Management or &hellip; the understanding of SharePoint Admins/roles ?!?

    - by Enrique Lima
    When I talk about SharePoint, for some reason it comes to my mind as if it were property management and all the tasks associated with it. So, imagine you have a lot ( a piece of land of sorts), you then decide there is something you want to do with it.  So, you make the choice of having a building built.  Now, in order to go forward with your plan, you need to check what the rules/regulations are.  Has is it been zoned residential, commercial, industrial … you get the idea.  This to me sounds like Governance.  The what am I to do given a defined set of rules. We keep on moving forward based on those rules.  And with this we start the process of building, the building process takes us to survey the land, identify what our boundaries are.  And as we go along we start getting the idea in our head as to what we will do as far as the building goes.  We identify the essentials of the building, basic services and such.  All in all, we plan.  And as with many things we do, we like solid foundations.  What a solid foundation looks like will depend on where and what we build.  The way buildings are built depends in many ways in being able to foresee the potential for natural disasters or to try to leverage the lay of the land.  Sound familiar?  We have done our Requirements Gathering. We have the building in place, we have followed the zoning rules, we have implemented services.  But we need someone to manage the building, now we move on to the human side of the story.  We want to establish a means to normalcy in the building, someone that can be the monitoring agent as to the “what’s going on?” of it.  This person will be tasked with making sure all basic services are functional, that measures are taken if there is an issue and so on.  Enter the Farm Administrator. In a way, we establish an extension of the rules to make sure the building and the apartments/offices build follow a standard set of rules too. Now, in turn you will have people leasing or buying the apartments/offices, they will be the keepers of that space.  So, now we are building sites, we have moved from having the building (farm) ready, to leasing/selling offices/apartments (site collections).  There will be someone assuming responsibility for those offices, that person will authorize or be informed about activities and also who not only gets a code into the building, but perhaps a key to the office.  Enter Site Collection Administrator.  And then perhaps we move on to the person that would be responsible for specifics within the office, for example a Human Resources Manager or Coordinator.  They will have specific control and knowledge about people.  A facilities coordinator, and so on.  I would translate that into Site Administrators. With that said then, we identify the following: Role Name Responsibility (but not limited to) Farm Administrator Infrastructure Site Collection Admin Policies for Content, Hierarchy, Recycle Bin, Security and Access Site Owner (Site Admin) Security and Access, Training, Guidance, Manage Templates All in all there are different levels of responsibility to be handled, but it is very important to understand what they are and what they mean. Here is a link to very well laid out explanation on this … http://www.endusersharepoint.com/2009/08/11/site-managers-and-end-user-expectations-roles-and-responsibilities/

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  • Antenna Aligner Part 7: Connecting the dots

    - by Chris George
    The app is basically ready, so I eagerly started to sort out creating the application entry in iTunes Connect. It's mostly intuitive actually, although I did have to create yet another icon for iTunes sized 512x512 pixels, damn lucky I did the original graphics as vector! It took me longer to write the application description than anything else, I'm so not a tech author! I didn't like the way you have to 'make up' an SKU (Stock Keeping Unit) number. I have to do some googling to find out that it really doesn't matter what it is! It should be more obvious what to do from the actual website itself. That aside, the rest of it was actually fairly straightforward. As well as the details of the application, iPhone and iPad screenshots were also required. This posed somewhat of a problem. The iPhone ones were easy (as I have one!), but I do not (yet) own an iPad . So I thought I'd leave the iPad screenshots out for now. Once the application details were sorted, I moved onto the rights and pricing. At the start of the project I had made the decision that I wouldn't charge any more than the lowest amount £0.59. I believe there is a market for this, but as my first foray into app development I didn't want to take the mick. I did realise, however, that I had built my app with a developer certificate and provisioning profile. This was fairly quickly corrected, and again Nomad made this very easy to switch over to the distribution certificate and provisioning profile. With a sense of excitement I cracked open iTunes connect and clicked the upload button ... ...slight snag... . when the Nomad project was started, Apple allowed uploads of these binaries via iTunes Connect. But this is no longer possible, the only upload path is via the Application Loader available from the Apple Developer program. This itself has one limitation, it only runs on a mac! D'OH!!!  Actually my language was somewhat more colourful when this fact came to light. After picking my laptop up off the floor and putting it back together... ok only joking, but I did nearly throw it out of frustration!... I started to consider the options; I briefly entertained the idea of buying a cheap mac from ebay... no, that defeats the whole object of what I'm doing, plus my wife wouldn't be impressed there are some guys out there in the interweb who will upload your app for a small fee...but I don't really like the idea of giving some faceless email address my apple developer login details, as well as my app binary! find some willing friend with a mac who would kindly let me use it... obviously this is the only sensible option. In the meantime, I informed the Nomad team about this slight 'issue' and they are currently investigating possible solutions...

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  • Mobile Deals: the Consumer Wants You in Their Pocket

    - by Mike Stiles
    Mobile deals offer something we talk about a lot in social marketing, relevant content. If a consumer is already predisposed to liking your product and gets a timely deal for it that’s easy and convenient to use, not only do you score on the marketing side, it clearly generates some of that precious ROI that’s being demanded of social. First, a quick gut-check on the public’s adoption of mobile. Nielsen figures have 55.5% of US mobile owners using smartphones. If young people are indeed the future, you can count on the move to mobile exploding exponentially. Teens are the fastest growing segment of smartphone users, and 58% of them have one. But the largest demographic of smartphone users is 25-34 at 74%. That tells you a focus on mobile will yield great results now, and even better results straight ahead. So we can tell both from statistics and from all the faces around you that are buried in their smartphones this is where consumers are. But are they looking at you? Do you have a valid reason why they should? Everybody likes a good deal. BIA/Kelsey says US consumers will spend $3.6 billion this year for daily deals (the Groupons and LivingSocials of the world), up 87% from 2011. The report goes on to say over 26% of small businesses are either "very likely" or "extremely likely" to offer up a deal in the next 6 months. Retail Gazette reports 58% of consumers shop with coupons, a 40% increase in 4 years. When you consider that a deal can be the impetus for a real-world transaction, a first-time visit to a store, an online purchase, entry into a loyalty program, a social referral, a new fan or follower, etc., that 26% figure shows us there’s a lot of opportunity being left on the table by brands. The existing and emerging technologies behind mobile devices make the benefits of offering deals listed above possible. Take how mobile payment systems are being tied into deal delivery and loyalty programs. If it’s really easy to use a coupon or deal, it’ll get used. If it’s complicated, it’ll be passed over as “not worth it.” When you can pay with your mobile via technologies that connects store and user, you get the deal, you get the loyalty credit, you pay, and your receipt is uploaded, all in one easy swipe. Nothing to keep track of, nothing to lose or forget about. And the store “knows” you, so future offers will be based on your tastes. Consider the endgame. A customer who’s a fan of your belt buckle store’s Facebook Page is in one of your physical retail locations. They pull up your app, because they’ve gotten used to a loyalty deal being offered when they go to your store. Voila. A 10% discount active for the next 30 minutes. Maybe the app also surfaces social references to your brand made by friends so they can check out a buckle someone’s raving about. If they aren’t a fan of your Page or don’t have your app, perhaps they’ve opted into location-based deal services so you can still get them that 10% deal while they’re in the store. Or maybe they’ve walked in with a pre-purchased Groupon or Living Social voucher. They pay with one swipe, and you’ve learned about their buying preferences, credited their loyalty account and can encourage them to share a pic of their new buckle on social. Happy customer. Happy belt buckle company. All because the brand was willing to use the tech that’s available to meet consumers where they are, incentivize them, and show them how much they’re valued through rewards.

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  • Starting over and new to Ubuntu

    - by 2funnyyone
    We have been having repeated problems with our interent service and using windows xp & sp3 (users and premissions) I see no need for them. I started with computers long before windows. Every since sp 3 come out in 2009 I have had nothing but problems. I have lost so many computers to virius and trojans, we just stack them up. We are with Qwest/ Century link which is using advertising servers which I think is causing the problem. All the computers are networked together which is not how I set them up. I beleive Century link is networking them through assignment of a domain for our home. This causes all the computers to crash twice. This is getting expensive. We tried buying new harddrives but reinfect with hours of connecting to internet. I also beleive the modem, router and all computers are infected. I put combofix on this one and that is the only reason we are still online with this laptop. I am afraid to install new equipment because my partner and I are on SSDI and this cost a lot. I go to school at UOP and had to run off a flash and reboot this laptop to recovery every other day or so, this pass month. New plan is: We are getting ready to install new equipment but afraid to reinfect again. Need help to install new equipment. The plan is to use current internet services from Qwest/ now Century Link. The list of New equipment in order: Century link wireless modem is ZyXEL PK5000Z with 4 direct connect Ethernet ports Next Dell Optiplex 210L ( used auction purchase ) 2 gb ram 80 g hard drive Ubuntu 11.10 operating system Next Wireless D-Link router WBR-1310 with 4 direct connect Ethernet ports OK-------- Purchased Dell OEM disk for Repair or Reinstalling Windows XP Professional Operating system (2 roommates as well) All infected computers are Dell desktops or laptops with XP Pro Also purchasing Ubuntu 12.04 for 3 computers. We like the way it runs but still learning it. Questions 1] How do we fdisk the infected computers without infecting new system. We have Dos disks, but none have floppy dish drive. We do have a new floppy disk drive and usb adapter we purchased from Amazon. 2] We are thinking Avast internet security because of the boot scan. We want all software loaded before reconnecting. We can manually load our internet provider information. We purchased StopZilla $100 for 5 computers, but not sure that is what we need. But need how to setup ports security and services we will need. Really lost at this part. So we are safe when we go back on the internet. 3] Want to connect reloaded fdisk systems to router as public connection and no sharing. Do not want to network all computers. 4] Want parental/ ownership control from Ubuntu system for internet connection (Children and friends). Do we restrict at the modem and/ or router? Any help would be a blessing. I do not want to go alone on this anymore.

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  • How much is a subscriber worth?

    - by Tom Lewin
    This year at Red Gate, we’ve started providing a way to back up SQL Azure databases and Azure storage. We decided to sell this as a service, instead of a product, which means customers only pay for what they use. Unfortunately for us, it makes figuring out revenue much trickier. With a product like SQL Compare, a customer pays for it, and it’s theirs for good. Sure, we offer support and upgrades, but, fundamentally, the sale is a simple, upfront transaction: we’ve made this product, you need this product, we swap product for money and everyone is happy. With software as a service, it isn’t that easy. The money and product don’t change hands up front. Instead, we provide a service in exchange for a recurring fee. We know someone buying SQL Compare will pay us $X, but we don’t know how long service customers will stay with us, or how much they will spend. How do we find this out? We use lifetime value analysis. What is lifetime value? Lifetime value, or LTV, is how much a customer is worth to the business. For Entrepreneurs has a brilliant write up that we followed to conduct our analysis. Basically, it all boils down to this equation: LTV = ARPU x ALC To make it a bit less of an alphabet-soup and a bit more understandable, we can write it out in full: The lifetime value of a customer equals the average revenue per customer per month, times the average time a customer spends with the service Simple, right? A customer is worth the average spend times the average stay. If customers pay on average $50/month, and stay on average for ten months, then a new customer will, on average, bring in $500 over the time they are a customer! Average spend is easy to work out; it’s revenue divided by customers. The problem comes when we realise that we don’t know exactly how long a customer will stay with us. How can we figure out the average lifetime of a customer, if we only have six months’ worth of data? The answer lies in the fact that: Average Lifetime of a Customer = 1 / Churn Rate The churn rate is the percentage of customers that cancel in a month. If half of your customers cancel each month, then your average customer lifetime is two months. The problem we faced was that we didn’t have enough data to make an estimate of one month’s cancellations reliable (because barely anybody cancels)! To deal with this data problem, we can take data from the last three months instead. This means we have more data to play with. We can still use the equation above, we just need to multiply the final result by three (as we worked out how many three month periods customers stay for, and we want our answer to be in months). Now these estimates are likely to be fairly unreliable; when there’s not a lot of data it pays to be cautious with inference. That said, the numbers we have look fairly consistent, and it’s super easy to revise our estimates when new data comes in. At the very least, these numbers give us a vague idea of whether a subscription business is viable. As far as Cloud Services goes, the business looks very viable indeed, and the low cancellation rates are much more than just data points in LTV equations; they show that the product is working out great for our customers, which is exactly what we’re looking for!

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  • Bowing to User Experience

    As a consumer of geeky news it is hard to check my Google Reader without running into two or three posts about Apples iPad and in particular the changes to the developer guidelines which seemingly restrict developers to using Apples Xcode tool and Objective-C language for iPad apps. One of the alternatives to Objective-C affected, is MonoTouch, an option with some appeal to me as it is based on the Mono implementation of C#. Seemingly restricted is the key word here, as far as I can tell, no official announcement has been made about its fate. For more details around MonoTouch for iPhone OS, check out Miguel de Icazas post: http://tirania.org/blog/archive/2010/Apr-28.html. These restrictions have provoked some outrage as the perception is that Apple is arrogantly restricting developers freedom to create applications as they choose and perhaps unwittingly shortchanging iPhone/iPad users who wont benefit from these now never-to-be-made great applications. Apples response has mostly been to say they are concentrating on providing a certain user experience to their customers, and to do this, they insist everyone uses the tools they approve. Which isnt a surprising line of reasoning given Apple restricts the hardware used and content of the apps already. The vogue term for this approach is curated, as in a benevolent museum director selecting only the finest artifacts for display or a wise gardener arranging the plants in a garden just so. If this is what a curated experience is like it is hard to argue that consumers are not responding. My iPhone is probably the most satisfying piece of technology I own. Coming from the Razr, it really was an revolution in how the form factor, interface and user experience all tied together. While the curated approach reinvented the smart phone genre, it is easy to forget that this is not a new approach for Apple. Macbooks and Macs are Apple hardware that run Apple software. And theyve been successful, but not quite in the same way as the iPhone or iPad (based on early indications). Why not? Well a curated approach can only be wildly successful if the curator a) makes the right choices and b) offers choices that no one else has. Although its advantages are eroding, the iPhone was different from other phones, a unique, focused, touch-centric experience. The iPad is an attempt to define another category of computing. Macs and Macbooks are great devices, but are not fundamentally a different user experience than a PC, you still have windows, file folders, mouse and keyboard, and similar applications. So the big question for Apple is can they hold on to their market advantage, continuing innovating in user experience and stay on top? Or are they going be like Xerox, and the rest of the world says thank you for the windows metaphor, now let me implement that better? It will be exciting to watch, with Android already a viable competitor and Microsoft readying Windows Phone 7. And to close the loop back to the restrictions on developing for iPhone OS. At this point the main target appears to be Adobe and Adobe Flash. Apples calculation is that a) they dont need those developers or b) the developers they want will learn Apples stuff anyway. My guess is that they are correct; that as much as I like the idea of developers having more options, I am not going to buy a competitors product to spite Apple unless that product is just as usable. For a non-technical consumer, I dont know that this conversation even factors into the buying decision. If it did, wed be talking about how Microsoft is trying to retake a slice of market share from the behemoth that is Linux.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • D&rsquo;Arcy&rsquo;s Book Club - The New Strategic Selling

    - by D'Arcy Lussier
    The New Strategic Selling Miller and Heiman Amazon.ca Amazon.com Chapters Everybody is a salesmen. Every day, without knowing it, we sell something to someone. Now, the typical vision people think of when they hear the word “sales” is the sleazy used car salesperson who does whatever they can to get you to buy the clunker on their lot. But selling is not an action tied to money and products. Selling is about convincing people to see your point of view and act on it. If you want your company to cover a trip to a conference, you may have to sell the idea to your boss. If you want to buy that new big screen TV, you have to sell the idea to your significant other. If you want to go on a weekend fishing trip with the boys you might be called in to help sell the idea to your buddies wife. We all sell, but we don’t all sell very well. So enter The New Strategic Selling, a book based on the sales course put on by the Miller-Heiman group. In fact, this isn’t really a “New” strategy to selling as its been around for a number of years. But the concepts they present, the ideas about selling, these are still very radical based on what most of us have experienced. Gone are the high pressure, win at all cost, GlenGarry-GlenRoss style of sales…instead the book presents a framework to switch to need-based selling. It’s the idea that instead of going in raving about a product or service, you build a relationship where the buyer expresses what their needs are and your response is to present a solution that best fits that need. Instead of focussing on the amount of money you can squeeze out of a client, you focus on whether everyone wins, that they receive win-results from the engagement, that repeat business is developed over time delivering value over and over again. The great thing about the book is that what it teaches…things like how to identify different buying influencers, how to prepare for meetings, techniques to solicit information about what the buyer is really thinking/feeling…these things are entirely applicable in *any* situation that you need to sell to someone…and remember: selling is convincing people to see your point of view and act on it. So that new big screen TV you want to buy but need to convince your wife on? This book can help you. That training opportunity you want your company to send you on? This book can help you. The upgrade to your community park that you want to lobby the local civic authorities for? This book can help you. The book is a bit wordy. I found that the length could have been reduced and the points still have gotten across. That’s really the only knock that I have though; the insight that it provides is so worthwhile that having to chew through extra words is well worth it. You definitely don’t have to be a professional salesperson to benefit from this book. Rating: 4/5

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  • Is Your Company Social on the Inside?

    - by Mike Stiles
    As we talk about the extension of social from an outbound-facing marketing tool to a platform that will reach across the entire enterprise, servicing multiple functions of that enterprise, it might be time to take a look at how social can be effectively employed for internal communications. Remember the printed company newsletter? Yeah, nobody reads it. Remember the emailed company newsletter? Yeah, nobody reads it. Why not? Shouldn’t your employees care about the company more than anything else in life and be voraciously hungry for any information related to it? The more realistic prospect is that a company’s employees don’t behave much differently at work where information is concerned than they do in their personal lives. They “tune in” to information that’s immediately relevant to them, that peaks their interest, and/or that’s presented in a visually engaging way. That currently makes an internal social platform the most ideal way to communicate within the organization. It not only facilitates more immediate, more targeted (and thus more relevant) messaging from the company out to employees, it sets a stage for employees to communicate with each other and efficiently get answers to questions from peers. It’s a collaboration tool on steroids. If you build such an internal social portal and you do it right, will employees use it? Considering social media has officially been declared more addictive than cigarettes, booze and sex…probably. But what does it mean to do an internal social platform “right”? The bar has been set pretty high. Your employees are used to Twitter and Facebook, and would roll their eyes at anything less simple or harder to navigate than those. All the Facebook best practices would apply to your internal social as well, including the importance of managing posting frequency, using photos and video, moderation & response, etc. And don’t worry, you won’t be the first to jump in. WPP's global digital agency Possible has its own social network called Colab. Nestle has “The Nest.” Red Robin’s got one. I myself got an in-depth look at McGraw-Hill’s internal social platform at Blogwell NYC. Some of these companies are building their own platforms, others are buying them off the shelf or customizing readymade solutions. But you won’t be the last either. Prescient Digital Media and the IABC learned 39% of companies don’t offer employees any social tools. Not a social network, not discussion forums, not even IM. And a great many continue to ban the use of Facebook and Twitter on the premises. That’s pretty astonishing since social has become as essential a modern day communications tool as the telephone. But such holdouts will pay a big price for being mired in fear while competitors exploit social connections unchallenged. Fish where the fish are. If social has become the way people communicate and take in information, let that be the way communication is trafficked in the organization.

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  • Should I buy Obout? Help, Please.

    - by Ramiz Uddin
    We started a new project and the nature of the project is very interactive and a Rich UI is required. We would need a set of controls that would require for Rich UI development. I found Obout while googling. I never heard about them and never seen fellow members telling me such name except Telerik, ComponentOne, NetAdvantage. These are the famous names we heard but no this one. But, the controls give a positive feeling. But as two things matter always when you are buying some services: How good are their customer support? and How much feasible their price is? Another, How quickly they release patches/updates? As, what if we find a bug or an error during development what will gonna happen? Do they provide a quick solution for this? I hope you understand my query. I'm bit confused making a decision here. I need your assistance, experience and feedback. Please, assist! Thanks.

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  • Sync Vs. Async Sockets Performance in C#

    - by Michael Covelli
    Everything that I read about sockets in .NET says that the asynchronous pattern gives better performance (especially with the new SocketAsyncEventArgs which saves on the allocation). I think this makes sense if we're talking about a server with many client connections where its not possible to allocate one thread per connection. Then I can see the advantage of using the ThreadPool threads and getting async callbacks on them. But in my app, I'm the client and I just need to listen to one server sending market tick data over one tcp connection. Right now, I create a single thread, set the priority to Highest, and call Socket.Receive() with it. My thread blocks on this call and wakes up once new data arrives. If I were to switch this to an async pattern so that I get a callback when there's new data, I see two issues The threadpool threads will have default priority so it seems they will be strictly worse than my own thread which has Highest priority. I'll still have to send everything through a single thread at some point. Say that I get N callbacks at almost the same time on N different threadpool threads notifying me that there's new data. The N byte arrays that they deliver can't be processed on the threadpool threads because there's no guarantee that they represent N unique market data messages because TCP is stream based. I'll have to lock and put the bytes into an array anyway and signal some other thread that can process what's in the array. So I'm not sure what having N threadpool threads is buying me. Am I thinking about this wrong? Is there a reason to use the Async patter in my specific case of one client connected to one server?

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  • Resources related to data-mining and gaming on social networks

    - by darren
    Hi all I'm interested in the problem of patterning mining among players of social networking games. For example detecting cheaters of a game, given a company's user database. So far I have been following the usual recipe for a data mining project: construct a data warehouse that aggregates significant information select a classifier, and train it with a subsectio of records from the warehouse validate classifier with another test set lather, rinse, repeat Surprisingly, I've found very little in this area regarding literature, best practices, etc. I am hoping to crowdsource the information gathering problem here. Specifically what I'm looking for: What classifiers have worked will for this type of pattern mining (it seems highly temporal, users playing games, users receiving rewards, users transferring prizes etc). Are there any highly agreed upon attributes specific to social networking / gaming data? What is a practical amount of information that should be considered? One problem I've run into is data overload, where queries and data cleansing may take days to complete. Related to point above, what hardware resources are required to produce results? I've found it difficult to estimate the amount of computing power I will require for production use. It has become apparent that a white box in the corner does not have enough horse-power for such a project. Are companies generally resorting to cloud solutions? Are they buying clusters? Basically, any resources (theoretical, academic, or practical) about implementing a social networking / gaming pattern-mining program would be very much appreciated. Thanks.

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  • visual studio 2008 vs 2010 Pro unmanaged code

    - by bartek
    Hi, I'm a C++ programmer, I use Visual Studio 2008 Professional, only unmanaged code. I'm thinking of buying VS 2010 Pro. I'm confused, I don't know what are differences between those two. I know that, in plus, it has tr1 included. When I started using 2008 edition I was very pleased to see f.e. unit testing support but all new features are only for managed code. The C++ debugger in 2008 is very good, better than 2003 edition one. I would't like to buy a new tool and discover that I gained nothing and lost some functionality ( because f.e. something was moved to higher version). Once upon a time I switched from very good VS6 to VS 2003.Net and imagine what, after some time I discovered that Pro has no support for code optimalization. It is wonderful how Microsoft makes money. I wouldn't like to experience something like that again. What do you think, what can you recommended?

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  • What do I need for development for an ARM processor?

    - by claws
    Hello, I'm familiar with X86[-64] architecture & assembly. I want to start develop for an ARM processor. But unlike desktop processors, I don't have an actual ARM processor. I think I need an ARM simulator. http://www.armtutorial.com/ say An ARM assembly compiler will be required, the most accessible is the ARMulator. I thought of downloading Armulator but found from http://forums.arm.com/index.php?showtopic=13744 that Its not sold seperately. But you can download an eval of RVDS - which includes RVISS/ARMulator I've downloaded & installed RVDS but It looks very complex. I'm unable to figure out what do I need to do to write ARM assembly & run it. I want to write in assembly not in C/C++. I don't have an ARM processor. What is a good simulator? Can any one please mention in short. How to write assembly & assemble & simulate using RVDS. Please be clear? Are there any other alternative ways. I can't afford buying any kind of boards. I always learn from books rather than tutorials. I'm following these two books: ARM System Developer's Guide: Designing and Optimizing System Software (The Morgan Kaufmann Series in Computer Architecture and Design) ARM System-on-Chip Architecture (2nd Edition) Do you have any better suggestions?

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  • Sync Vs. Async Sockets Performance in .NET

    - by Michael Covelli
    Everything that I read about sockets in .NET says that the asynchronous pattern gives better performance (especially with the new SocketAsyncEventArgs which saves on the allocation). I think this makes sense if we're talking about a server with many client connections where its not possible to allocate one thread per connection. Then I can see the advantage of using the ThreadPool threads and getting async callbacks on them. But in my app, I'm the client and I just need to listen to one server sending market tick data over one tcp connection. Right now, I create a single thread, set the priority to Highest, and call Socket.Receive() with it. My thread blocks on this call and wakes up once new data arrives. If I were to switch this to an async pattern so that I get a callback when there's new data, I see two issues The threadpool threads will have default priority so it seems they will be strictly worse than my own thread which has Highest priority. I'll still have to send everything through a single thread at some point. Say that I get N callbacks at almost the same time on N different threadpool threads notifying me that there's new data. The N byte arrays that they deliver can't be processed on the threadpool threads because there's no guarantee that they represent N unique market data messages because TCP is stream based. I'll have to lock and put the bytes into an array anyway and signal some other thread that can process what's in the array. So I'm not sure what having N threadpool threads is buying me. Am I thinking about this wrong? Is there a reason to use the Async patter in my specific case of one client connected to one server?

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  • Creating cookieless application on development machine with asp.net

    - by zaladane
    I tried posting this on ServerFault with no luck so i am trying here. I am thinking about setting up a new domain to host static content on my website and have it cookieless just like Stackoverflow with their static domain. So before going ahead and buying the domain and setting it up I wanted to test it on my developement machine first under localhost (I have to mention that i am planning on having IIS running on my new domain for the static files). I therefore created a new application under IIS and disabled session state and forms authentication. When my main application needs resources like css, images and js , I use the path to the "static" application where they are hosted. The problem is that when I look at the request and the response for the requested files, they still have the session_id cookie defined as well as the asp.net authentication cookie. Is it at all possible to accomplish what i am trying to do on a development machine or do i have to just go ahead and purchase the new domain which hopefully with make things right? I tried to read about cookieless domain but can't figure out what i might be missing.

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  • Development environment for ASP.NET with EpiServer

    - by Binary255
    At our company we are going to develop more for the Windows platform than we have done up until now. As this scale of Windows development is new to us it would be nice with some feedback from experienced developers. Requirements we have: 5 developers from the beginning. 15 developers a year from now. All developers should be able to develop at the same time. Be able to develop solution for ASP.NET and EpiServer 5. Our idea: A shared server which developers use for development through Terminal Services. SQL Server Express. Start with some free express edition of Visual Studio, upgrade to a commercial version if we need the additional features. Use IIS and not the web server built into Visual Studio. Questions: Are we on the right track? In terms of license costs the above should be cheapest, right? What do you think about multiple developers doing development using a shared TS-server? Do you know of any company which has a similar development environment? Are we going to miss some features of the full Visual Studio version immediately? Is using Express version a bad choice? Is IIS the best choice? If use IIS the developers may use the same port for deployment. If we use the built in web server each one has to set their own port as we're sharing a machine. Comment answer: We are thinking about a shared server as it will most likely decrease the license costs. So it's purely a cost issue. We are using CVS for version control. Our situation is that we develop on Mac and Linux, that's why buying 1 server license + Visual Studio licenses seems to be a cost effective way of starting this type of development.

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  • Testing In-App-Billing with not published App

    - by Janusz
    I have an Android App that uses In-App-Billing to sell Account Managed Items. I tested the App with the static respons ids and everything seems to work. I now want to test the App with real product Ids. I created the App in the Google Play Store and uploaded a draft Version of the App with the correct Permissions. I know created an In-App-Billing item and published the item. At the moment the App is unpublished, the item is created and published and I have a test account that is registered in the Profile of the developer account and is the only account on the device that I use for testing. The App is signed with the same key as the uploaded draft. Edit:I'm testing with Android 4.1 && 4.03 at the moment If I try to buy the item the Google Play Store pops up but shows a dialog with the following method: The item you requested is not available for purchase. How can I test buying the item without publishing the App?

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  • Splitting build cross the network?

    - by Dandikas
    Is there a known solution for splitting build process cross the network machines? Use case: We are an average software development company. We own around 50 development workstations (Quad Core 2.66Ghz, 4 GB ram, 200 GB raid). No need to tell that at any single moment not every machine is loaded to the max. There are 5 to 15 projects running simultaneously at any single moment. Obviously all of them are continuously build on server, than deployed to proper environment. Single project build is taking from 3 to 15 minutes. The problem: Whenever we build 5 projects in a row the last project is going to be ready after around 25 - 50 minutes. Building in parallel does not solve the problem (build is only a part of the game, than you need to deploy, run tests etc.) YES the correct solution is to add another build server, but "That involves buying new Expensive hardware, and we already spent a lot!". Yea, right(damn them)! Anyway. What about splitting build among developers workstation? Lets say whenever we need to build project "A" we check 5 workstations and start build on all that are not overloaded. The build can be canceled by a developer if he really needs all the power of his machine as long as there is at least 1 machine that is still building. After build is finished deployment can be performed to a proper environment (hosted on some server, not on workstation :) ). The bigger the company the more this makes sense to me. Anyone tried something like this? Are there any good practices? Any helpful software? (90% of the projects are .net C#)

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