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• BI-Applications Special Price Promotion for Partners

  - by Mike.Hallett(at)Oracle-BI&EPM

  Partners should keep in mind the “Midsize Market” pricing promotion for BI-Applications solution packages, with reduced minimums applicable to Oracle's Business Intelligence Products, and a pre-approved 50% discount. ·       Partners additionally get their normal e-business reseller discount. This now makes it most attractive to offer the pre-built BI-Applications such as Manufacturing Analytics, Financial Analytics, Procurement and Spend Analytics, Project Analytics, and Human Resources Analytics, to both customers newly implementing Oracle ERP, and for the many existing Oracle ERP (eBusiness suite, Peoplesoft and JDE) customers. To answer any questions, and to get the partner document with further details of this offer, or to work with us on our local sales campaigns targeting existing ERP customers, please send your query to [email protected] or [email protected]: or discuss it with your local Oracle Sales or Channel representative for Applications to Midsize Enterprises.  This promotion is ONLY for End Customers whose organisations have an Annual Revenue (or Public Sector Budget) below $500 million, and who are based in Europe, the Middle East or Africa. For more information see the orginal article, “New fy13 BI-Applications Price Promotion for MIDSIZE CUSTOMERS”  and send your query to [email protected].

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• Want to tap into a niche market. Do I create new site or bolt on to existing site?

  - by nitbuntu

  Hi, After a lot of heard work and a few years of perseverance, I'm seeing regular sales on my website which have been steadily growing over the past year. However, the entrepreneur in me wants tap into a niche market which I've become very interested in. It's possible to bolt on this niche onto my existing site as an additional category, without it looking too out of place; my new category of products would also benefit from the ranking my current site gets. The kind of people who would purchase these new niche products, however, are very particular and obsessive about detail. So, for example, many Vegetarians would not eat in KFC even if they were to introduce a new range of Veggie burgers. So, I thought it best to create a new website and since my existing site was created using an 'old-school' shopping cart and there are many more up-to-date, feature-rich, ones available now, I wanted to use a different shopping cart system. My dilemma is that I already have 2 websites (1 b2c and another b2b site) and maintaining a 2nd b2c site would end up vastly increasing my workload and I fear that I would not be able to pay adequate attention to all the sites. Moreover, the additional customer service work (e.g. answering emails from many separate email accounts) could end up being too confusing and difficult to maintain. The easy answer would be to take on an employee, but I'm just not earning enough to justify this yet. If anyone has any tips or experience they'd like to share, which could help me answer this question, I'd be highly grateful.

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• How does Wikipedia's SEO work?

  - by Josh Siegl

  i'm sorry if this question is misplaced or doesn't belong here. I'm currently developing an app for android and IOS and of course i'm thinking about the best ways to market it. Last night I Google'd somebody else's app and the third link in was a Wikipedia page on it, I never even thought of apps having Wikipedia pages, but alas there it was. And of course it was very helpful in determining exactly what the app did and in what cases it was useful for (something that's absolutely crucial for potential customers to understand). So then I got to thinking that I should create a Wiki for my app, but how does Wikipedia apply SEO? I know that the question could be overly complicated or specific, i'm just looking for general answers. For instance when somebody Google's my app, where does Wikipedia display on the results? When I create a Wiki for my app, how do I ensure that the Wikipedia page shows in the search results (is there any way to do that? ) I'm sure i'll find all of this out later when I create a Wiki for my app, I guess i'm just asking this out of curiosity. So how does Wikipedia's search engine optimization work? (on a page by page basis)

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• How do I make the jump from Android to Windows Phone 7?

  - by Rob S.

  I'm planning on making the jump over from developing apps for Android to developing apps for Windows Phone 7 as well. For starters, I figured I would port over my simplest app. The code itself isn't much of a problem. The transition from Java to C# isn't that bad. It's actually easier than I expected. What is troublesome is switching SDKs. I've already compiled some basic Windows Phone 7 apps and ran through some tutorials but I'm still feeling a bit lost. For example, I'm not sure what the equivalent of a ScrollView on Android would be on Windows Phone 7. So does anyone have any advice or any resources they can offer me to help me make this transition? Additionally, any comments on the Windows Phone 7 app market (especially in comparison to the Android market) would be greatly appreciated as well. Thank you very much in advance for your time.

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• New Oracle BI Mobile Demonstration and SampleApp V305 on OTN

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 There is a new version of the Oracle BI Mobile HD app for iPhones and iPad. So download / update your App now. Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} Then we have also changed the public server for hosting the Oracle BI Mobile Demonstration. This server image is based on the standard OBIEE 11.1.1.7 Sample Application (V305) which you can also download as a VirtualBox Image (this is a turnkey virtual environment with full SampleAppV305 preconfigured) from OTN here.   When your App is on your iPad, go into the “Settings” and “Add Server” to fill in the host location and access details as shown below: · Host = slc02ojq.oracle.com · Port = 7780 · Username = Prodney · Password = Admin123 · Note: SSL and SSO = OFF This same SampleApp V305 Demonstration server can also be accessed from your PC browser @ http://slc02ojq.oracle.com:7780/analytics. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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• devlog & community engagement: where to start?

  - by Lai Yu-Hsuan

  I heard one of the ways to promote games is to start a development log, but I haven't gotten it to this day. Where should I start? Though I have had a blog, this idea seems a infinite loop: Writing blog to promote game, then I have to promote my blog and nothing becomes easier. So, where do you post devlog? Or you post other interesting things in some communities? Are there some examples that I can learn from?

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• Track sales and commission with third-party tool

  - by Andrew

  I have a clothing website where I link to various clothing retailers. I have reached an agreement with one of the retailers whereby they will pay a commission to us for every sale they make from traffic that was referred by our site. I need a mechanism for tracking how much commission should be paid to us, that involves as little work as possible to implement from their side. We both have Google Analytics. Option 1: They record a goal in their GA account whenever someone makes a purchase on their site. They see how many completed goals are marked as referral traffic from our site and calculate commission accordingly. The problem with this is that the whole process of calculating and paying commission will be manual. They will need to frequently check how many sales were generated by referral traffic from our site, and probably we will have to chase them for commission payments. Also - since we won't have access to their GA data - we will need to trust that they report all sales accurately. Option 2: Sign them up to an affiliate network like Commission Junction or Google's Affiliate Network, and connect to them through this network. The problem with this solution is that it seems too heavyweight; ideally we don't want to ask a retailer to go through the whole sign up process just to deal with us and pay us commission. I am assuming that there must be some lightweight service that tracks the number of sales by one site and pays commission accordingly to the other site, where the sign up and installation procedure is simple and fast.

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• How do games make money? What models do they use?

  - by cable729

  I'm trying to research the ways in which games make money. I want to know more about the models they use (free/premium, trial/subscription, free-to-play with micro-transactions, etc.). In addition, I want information on which models work for which games, what models are best for which age groups, etc. I've tried my best to find information, and Google hasn't turned anything up at all. I think I'll stop by my University's library and see if there's anything there. This may seem like a broad question, but I'm looking for links and titles of books, not typed-out answers.

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• Looking for articles/books on: How do games make money? What models do they use?

  - by cable729

  I'm trying to research the ways in which games make money. I want to know more about the models they use (free/premium, trial/subscription, free-to-play with micro-transactions, etc.). In addition, I want information on which models work for which games, what models are best for which age groups, etc. I've tried my best to find information, and Google hasn't turned anything up at all. I think I'll stop by my University's library and see if there's anything there. This may seem like a broad question, but I'm looking for links and titles of books, not typed-out answers.

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• Multiple Businesses at The Same Physical Address - SEO / Google Places

  - by Howdy_McGee

  I was wondering what kind if there would be any negative effects to have multiple businesses having the exact same physical address on their website. Currently we have five businesses at the exact same address and it shows on their website, so when people google one of the five businesses address their going to get multiple results from multiple website most of which will not be what their looking for. What is a way around this / what can I do about this? Would adding "Suite Numbers" be a solution? A thought occurred that it might be a good idea to create a landing page for users that are looking up a business by it's address via google. The page will bring up multiple businesses since we have a few at the same address but if we have a landing page at the top which then leads to multiple businesses that might solve the multiple address seo problem. Going to keep researching it though. I also know for Google Places (possible bing local and yahoo local) this could also become a problem. I've submitted an inquiry with them but I wanted to know if anybody had a ready-made solution around this so that Google doesn't bunch all these companies together into one. Thanks!

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• Choosing a mobile advertising mediator over going it alone

  - by Notbad

  We have finished our first game for IOS/Android. We would like to give it away adding ads to it. I have been reading a lot about the subject but it is a bit overwhelming for starters. From what I read, it seems there are some important points to have into consideration: 1) Do as much localization as you can (target your audience with ads they could be interested for the zone they live in). 2) Do not over advertise in your application. At this moment we have decided to go with AdMob. It seems an easy option to setup for beginners and have a good set of ad networks. My question is, will we earn less for example for iAds using adMob than implementing iAds without a mediator? Are adMob paying less than others (this is what I remember for some artilces I read)?. It would be nice to hear from people with experience on this to let us light our way a bit.

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• Wired : "Japanese despise western games" - how much is it true?

  - by user712092

  Wired has article that western games are seen as "bad games". Why is that? If that is true, than what do they see as bad? This article, i think, is biased towards western games: “The other day,” says Q Entertainment’s Mielke, “I was having lunch with a friend and I said, ‘Have you ever played StarCraft?’ And he said, ‘What’s StarCraft?’ Sometimes it’s just really shocking that their gaming vocabulary isn’t as extensive as it could be. I think Japanese game developers need to start playing other people’s games to open their minds, just like a writer might want to read classic literature to be inspired.” Rather than trusting such articles, I rather ask here.

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• What are the tactics used to discover what kind of affiliate products will do well in your website?

  - by freethinker

  I'm starting to post some affiliate ads on my website. As it happens, I am not even close to making a sale. I'm not sure if the products I have chosen will appeal to the audience I have. I'm not sure if the volume of traffic is enough to support affiliate programs. I get about 8000-9000 visitors everyday. But since its growing constantly, thats not much of a worry. But I'm surely struggling to figure out what kind of products to market? (its a techie site). Is there a service/tool which can analyze the website and suggest what products will do well and what won't?

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• Should developers make their games easier with new versions?

  - by Gil Kalai

  It seems that the game Angry Birds is becoming gradually easier with new versions. Maybe so people get the illusion of progress and satisfaction of breaking new records? I would like to know if gradual small modifications of games to enhance the sense of improvement and learning by users is known/common/standard practice in game developing. (I don't mean to say that there is anything wrong with such a practice.)

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• Ad Service That Lets You Choose Your Ad, and Then Some [on hold]

  - by user3634450

  I'm trying to build an app for both Android and/or iOS where part of the gameplay actually involves ads as a texture. I need to be able to choose which ads I would like to use. I need to be able to be able to identify the ads (which if I can choose which ads show up in the app shouldn't be that hard). I need to be able to swap in and out new ads on what could possibly be a daily basis (and don't want to have to update the app to do it). And as if that wasn't too needy a list, I need to be able to load 50 ads from the pool of ads I deem fit, all to each and every user of the app at least every couple of days. I don't care if the ads pay, I'm not looking for clicks, but I don't want to have to make 50 fake ads every couple of days, from an "artistic" level I don't want the content to feel phony or fake, and I don't really have a way to load content to each user via some internet source (if anyone could name one that would be great). I'm not sure what kind of ad provider would like or even approve of this, in fact just what I've described might be against Google Play's or iTunes' content developer policies, but if anyone could give me any advice to steer me in the right direction it would be greatly appreciated, thank you.

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• To sell or give for free

  - by QAH

  Hello everyone! I am currently making a game that I was originally planning to sell. It is a simple 2D arcade style game for the PC. I've seen many indie games become popular and generate revenue from advertisements, but the game itself remains free. I need some advice on whether or not I should sell my game, release it for free with advertisements, or ask for donations and keep the game free. I feel that my game is fun, but of course the graphics aren't tip top because I am a programmer, not an artist. I just take screenshots of 3D models I get from Turbosquid and crop around it to make a sprite. Also, and I could be very wrong about this, it seems that there are more legal issues surrounding selling a game than making it free and generating revenue from advertisement, or asking for donations. If I am wrong, someone please correct me. Also, I am very interested in generating some revenue for my work, but that isn't at the very top of my list. I am in my last year of high school, soon to be going to college, and I am going to major in computer science/software engineering. So I am trying to gain some preliminary experience at home by coding stuff every day. One way of getting this experience is by making this game. So what do you think? What route should I take? What has worked well with other indie games? Thanks in advance.

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• Great new Million Dollar Question videos for ENDECA

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Traditional BI can tell you what your sales $ revenue looks like, but may struggle to answer the “Million Dollar Questions” of why are they trending that way and what can I do about it ? Try this short Business focused video to find out how customers can start Answering the Million Dollar Question with Oracle Endeca. Meanwhile, for IT and partners, you might want to know a little more about how this technology fits together, and how you can start Changing the Game with Oracle Endeca Information Discovery.

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• As a indie, how to protect your game?

  - by user16829

  As a indie, you might not work in a company. And you may have a great game idea and you feel it gonna be a big success. When you released your game. How do you protect it as your own creation? So that someone also can't steal the title and publish a "sequel" e.g. Your-Game-Name 2,3,4. Or even produce by-products like Angry Birds but without your permission. So how we can prevent these from happening by legal methods. Like copyrights, trademarks? If a professional can fill us those info, it will be great.

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• Legal concerns with orchestrating a music submission contest

  - by Amplify91

  My team and I are getting pretty far along in the development of our latest game and have been thinking about audio. We decided to host an audio submission contest where we will offer a little cash and some equity stake in the game as prizes. We are also giving away copies of the game to participants. We hope not only to find audio for our game, but to meet some cool sound artists and promote the game a bit through the process. First of all, is this even a good idea? What are some potential dangers in doing this? Will it even be well received among artists? Secondly, I wrote up some Terms and Conditions in my best legal-speak to try to protect us and clarify how the contest will be run. Are these sufficient to make sure everyone involved is treated fairly and is legally protected? They are as follows: All submissions (The Submission) must be licensed under a Creative Commons Attribution 3.0 Unported License (CC-BY-3.0) By applying a CC-BY-3.0 license, you (The Submitter) expressly give Detour Games (and all members wherein) permission to copy, distribute, transmit, modify, adapt, and make commercial use of The Submission. The Submitter must own all rights to The Submission and be within their rights to license it as specified and submit it. The Submitter claims responsibility for the legality of The Submission. If The Submission is found to infringe on the rights of a person or entity other than those of The Submitter, Detour Games will not be held liable as all responsibility and liability for the legality of The Submission is that of The Submitter's. No more than two free copies of The Game per submitter. All flat cash prizes will only be disbursed pending the success of our first $5,000 Kickstarter campaign. These prizes will be disbursed 30 days after Detour Games receives the Kickstarter funds. All equity prizes (percentage of profits) are defined as the given percent of total profits after costs for a period of one year (12 months) after the release of RAW. These prizes will be disbursed semi-annually. All prize money will be disbursed through either an electronic fund transfer through a service such as PayPal or by a mailed money order. It is The Submitter's responsibility to cooperate with Detour Games in the disbursement of the funds. Detour Games reserves the right to change these Terms and Conditions at any time without notice. By participating in the contest, The Submitter agrees to and accepts all terms and conditions listed. What else could I do (legally) to protect everyone involved?

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• 724% Return on an SFA project with Oracle Sales Cloud and Marketing Cloud combined!

  - by Richard Lefebvre

  Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that?a 724% return on investment (ROI) when it implemented these Oracle Cloud solutions in its fast-moving, rapidly-growing business. Apex IT was just announced as a winner of the Nucleus Research 11th annual Technology ROI Awards. The award, given by the analyst firm, highlights organizations that have successfully leveraged IT deployments to maximize value per dollar spent. Fast Facts: Return on Investment – 724% Payback – 2 months Average annual benefit – $91,534 Cost : Benefit Ratio – 1:48 Business Benefits In addition to the ROI and cost metrics the award calls out improvements in Apex IT’s business operations—across both Sales and Marketing teams: Improved ability to identify new opportunities and focus sales resources on higher-probability deals Reduced administration and manual lead tracking—resulting in more time selling and a net new client increase of 46% Increased campaign productivity for both Marketing and Sales, including Oracle Marketing Cloud’s automation of campaign tracking and nurture programs Improved margins with more structured and disciplined sales processes—resulting in more effective deal negotiations Read the full Apex IT ROI Case Study. You also can learn more about Apex IT’s business, including the company’s work with Oracle Sales and Marketing Cloud on behalf of its clients. You can point your prospects and customers to the CX blog for a similar recap of the Apex IT award and a link to the Case Study.

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• Is there a way to make money from indie downloadable games? [closed]

  - by AShelly

  It appears that there are ways to make money with flash games through portal and aggregator sites and embedded ads. But I do my programming in C and C++. I've started a prototype which relies on a few existing C++ SDK's. The game would have to be downloadable. Is this just a labor of love, or are there any ways to make money from this type of game? Does anyone pay for shareware anymore? What other options are there?

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• Does e-commerce platform matter for branding

  - by c s h

  The place I work is now looking into developing a new e-commerce site on the Magento platform. Magento will fill all of our needs. I was just wondering if it is in anyway unprofessional doing it this way (Impression is something we are really worried about), will people who visit the site look at our business different knowing we used Magento or any other e-commerce platform. There are ways to find out. I use Chrome Sniffer to find out what platforms are used to develop each site, there are other tools available for different browsers. Bottom-line: Will an e-commerce platform affect the trust in my brand?

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• Easiest way to beg users for their emails and to put them on a mailing list.

  - by kamziro

  I notice that some games I bought at one point asked me for my email address (to register an account of sorts), and from then on, every month, or everytime there are new games out by them, they send out mails to me. Ostensibly, it seems to be quite an effective way to keep your users in touch. But I suppose this would only work if you have a valid excuse for getting email address from the users (e.g for account setups). I was thinking of using incentives (such as bonus functionality in-game) to beg for user's emails, but after that, what is the easiest way to keep track of their email addresses, and to send them a mail? What software can do that for you easily? Also, is there web services for this? Not sure how much I'd trust web services not to harvest the mails instead though.

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• Safe way to send thousands of promotional emails

  - by Arsheep

  My new partner has an email list with over 1 Million email addresses for targeted traffic (no spam... only genuine subscribers from his last startup ) But now I have a problem.. how can I sent an email to all those email addresses ? I can't use my ISP SMTP mailer, they will block me immediately for bulk mailing. I thought of a way to send emails slowly . Like dividing them in sets of few thousands and sending to each set daily . Will it be fine solution ?

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• Process of getting DEJUS rating (Brazil)?

  - by feklee

  I would like to get DEJUS rating for my HTML5 game on the Firefox Marketplace, so that I can tell Mozilla to make the game available to users in Brazil. I want the game to be rated as: Livre (general) Can non-Brazilian citizens request ratings from DEJUS? If so, what documents need to be provided, and in which language? What I have found so far: Submission form in English (note that there is no country field in the address form, and it's necessary to specify CPF/CNPJ) Description of procedure in Portuguese. Process flow chart in Portuguese. Practical guide to rating system in English.

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