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• Best WordPress Shopping Cart & Ecommerce Plugins

  - by Edward

  A versatile WordPress Shopping Cart plugin can help you create a feature-rich online store on your WordPress-powered website or blog. Some are so advanced that you can get your store up and running in minutes. Some plugins allow you to take ecommerce to a next level with their high end customization tools. Here is a list of best WP shopping cart plugins available: Cart66 One of the best WordPress plugin with lots of features, great quality and ease of use. It accepts few more payment getways such as PayPal Website Payments Standard, PayPal Website Payments Professional, PayPal Express Checkout, eProcessing Network etc. It has flexible design options, recurring payments for subscriptions, memberships, and payment plans, Easy PCI Compliance – Safe and Secure. It is fast and efficient, one can sell digital and physical products and support is good. Price: Standard $49 & Professional $99 Details Download StorePress StorePress is a WordPress theme, which is fully coded. It comes with scripts that can change a WordPress blog into a veritable e-commerce virtual store. With this great premium WordPress theme, one can start affiliate stores, or promote affiliate products. Price: Single $59.99 & Developer License $119.99 Details Download WordPress eStore Plugin This shopping cart plugin comes with easy checkout, ease of design and use, automatic instant digital product delivery, Next Gen gallery integration, autoresponder integration etc. It is a lightweight shopping cart and allows multi site license. This plugin offers an amazingly comprehensive toolkit that will ensure your online shop is almost just plug-and-play. Price: $49.99 Details Download Shoppers Press Shoppers press is a premium cart for Word Press that comes with 20+ to choose from and 20+ built in payment gateways. It features one-click setups, personalized user accounts, easy management tools, detailed sales tracking, promotional options, a variety of product import tools, and many more features Price:$79 Details Download WordPress Shopping Cart plugin The WordPress Shopping Cart plugin by Tribulant quickly and seamlessly integrates an online shop with a fully functional shopping cart interface into any WordPress website. It has easy to use interface, which enables set up of multiple products and categorize and organizing them into multiple product categories. It also has many more attractive features. Price: $49.99 Details Download WP e-commerce WP e-commerce is a free full-featured shopping cart plugin for WordPress. It is a full featured shopping cart and boasts of easy checkout. It offers a wide range of features including SSL compatibility, customization and merchandising, integrated payment processing solutions including manual payment, Google Checkout and PayPal Payments, and email marketing. It is wordpress and social networking integrated. It is customizable by use of PHP template tag, wordpress shortcode and widgets. Details Download YAK for WordPress YAK is an open source shopping cart plugin for WordPress. It associates products with weblog entries (in other words, posts), so the post ID also becomes the product code. It supports both pages and posts as products, handles different types of product through categories. YAK supports downloadable products, so any e-books, plugins, or zip files you’re marketing can be easily purchased and dowloaded. Details Download Market Press It is another shopping cart full of many features. It offers following features such as assign categories and tags to products to make them easy to find, stock tracking with alerts, order management/alerts, fully customizable email messages, full support for most major currencies, fully customizable store urls/slugs, customers can checkout without being a site user etc. Expensive, but good option for those who can afford it. Price: $17.42/month Details Download Shopp It is an excellent shopping cart plugin for Word Press. This plugin is extremely easy to install and use. It has a cleaner interface. The customer support is good. Use can easily customize the look of the cart by using its amazing features. Price: $55 Details Download Related posts:8 PHP Shopping Cart Software for Reliable Ecommerce Solution Shopping Cart SEO 8 Free Open Source Shopping Carts

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• What makes them click ?

  - by Piet

  The other day (well, actually some weeks ago while relaxing at the beach in Kos) I read ‘Neuro Web Design - What makes them click?’ by Susan Weinschenk. (http://neurowebbook.com) The book is a fast and easy read (no unnecessary filler) and a good introduction on how your site’s visitors can be steered in the direction you want them to go. The Obvious The book handles some of the more known/proven techniques, like for example that ratings/testimonials of other people can help sell your product or service. Another well known technique it talks about is inducing a sense of scarcity/urgency in the visitor. Only 2 seats left! Buy now and get 33% off! It’s not because these are known techniques that they stop working. Luckily 2/3rd of the book handles less obvious techniques, otherwise it wouldn’t be worth buying. The Not So Obvious A less known influencing technique is reciprocity. And then I’m not talking about swapping links with another website, but the fact that someone is more likely to do something for you after you did something for them first. The book cites some studies (I always love the facts and figures) and gives some actual examples of how to implement this in your site’s design, which is less obvious when you think about it. Want to know more ? Buy the book! Other interesting sources For a more general introduction to the same principles, I’d suggest ‘Yes! 50 Secrets from the Science of Persuasion’. ‘Yes!…’ cites some of the same studies (it seems there’s a rather limited pool of studies covering this subject), but of course doesn’t show how to implement these techniques in your site’s design. I read ‘Yes!…’ last year, making ‘Neuro Web Design’ just a little bit less interesting. !!!Always make sure you’re able to measure your changes. If you haven’t yet, check out the advanced segmentation in Google Analytics (don’t be afraid because it says ‘beta’, it works just fine) and Google Website Optimizer. Worth Buying? Can I recommend it ? Sure, why not. I think it can be useful for anyone who ever had to think about the design or content of a site. You don’t have to be a marketing guy to want a site you’re involved with to be successful. The content/filler ratio is excellent too: you don’t need to wade through dozens of pages to filter out the interesting bits. (unlike ‘The Design of Sites’, which contains too much useless info and because it’s in dead-tree format, you can’t google it) If you like it, you might also check out ‘Yes! 50 Secrets from the Science of Persuasion’. Tip for people living in Europe: check Amazon UK for your book buying needs. Because of the low UK Pound exchange rate, it’s usually considerably cheaper and faster to get a book delivered to your doorstep by Amazon UK compared to having to order it at the local book store or web-shop.

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• Pet Store Loyalty Programs: I'm Not Loyal Yet!

  - by ruth.donohue

  After two years of constantly being asked (aka "pestered) by my now eight-year-old daughter for a dog (or any pet that is more interactive than a goldfish), I've finally compromised with a hamster purely by chance. Friends of ours had recently brought home a female hamster, and (surprise, surprise) two weeks later, they were looking for homes for 11 baby hamster pups. Since the pups were not yet ready to be weaned from their mother, my daughter and I had several weeks to get ready -- and we spent that extra time visiting a number of local pet stores and purchasing an assortment of hamster books, toys, exercise equipment, food, bedding, and cage -- not cheap! Now, I'm usually an online shopper (i.e. I love reading user reviews and comparing prices), but for kids, there is absolutely no online substitute for actually walking into a store and physically picking out something you want. We have two competing pet shops within close proximity to where we live, and I signed up for their rewards programs to get discounts on select items. I'm sure it takes a while to get my data into the system (after all, I did fill out a form the old-fashioned way), but as it has been more than two weeks for one store and over a week for the other, the window of opportunity is getting smaller as we by now pretty much have most of what we think we need. Everything I've purchased has been purely hamster or small animal related, so in an ideal world, the stores would have me easily figured out as a hamster owner. Here is what I would be expecting of a loyalty rewards program: Point me to some useful links, either information provied by the company or external websites where I can learn more. Any value-add a business can provide to make my life easier makes me a much more loyal customer. What things can I expect as a new pet owner? Any hamster communities? Any hamster-related events? Any vets that specialize in small animals in the vicinity? Send me an email with other related products I may be interested in. Upsell and cross-sell to me. We've go the basics and a couple of luxuries, but at this point, I'm pretty excited (surprisingly) about the hamster, and my daughter is footing the bill with her birthday and Christmas money. She and I would be more than happy to spend her money! Get this information to me faster. As I mentioned, my window of opportunity is getting smaller, as eithe rmy daughter's money will run out on other things or we'll start losing the thrill of buying new hamster toys and treats. I realize this is easier said than done, and undoubtedly, the stores are getting value knowing my basic customer information and purchase history. Buth, they could really benefit by delivering a loyalty program that really earned my loyalty. "Goldeen" needs a new water bottle, yogurt chips, and chew toys as he doesn't seem to like the ones we bought. So for now, I'll just go to whichever store is the most convenient. Oh, and just for fun (not related to this post), here are a couple of videos my daughter really got a kick out of watching: Hamster on a Piano Tic in a Spin-Dryer

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• Innovative SPARC: Lighting a Fire Under Oracle's New Hardware Business

  - by Paulo Folgado

  "There's a certain level of things you can do with commercially available parts," says Oracle Executive Vice President Mike Splain. But, he notes, you can do so much more if you design the parts yourself. Mike Splain,EVP, OracleYou can, for example, design cryptographic accelerators into your microprocessors so customers can run their networks fully encrypted if they choose.Of course, it helps if you've already built multiple processing "cores" into those chips so they can handle all that encrypting and decrypting while still getting their other work done.System on a ChipAs the leader of Oracle Microelectronics, Mike knows how implementing clever innovations in silicon can give systems a real competitive advantage.The SPARC microprocessors that his team designed at Sun pioneered the concept of multiple cores several years ago, and the UltraSPARC T2 processor--the industry's first "system on a chip"--packs up to eight cores per chip, each running as many as eight threads at once. That's the most cores and threads of any general-purpose processor. Looking back, Mike points out that the real value of large enterprise-class servers was their ability to run a lot of very large applications in parallel."The beauty of our CMT [chip multi-threading] machines is you can get that same kind of parallel-processing capability at a much lower cost and in a much smaller footprint," he says.The Whole StackWhat has Mike excited these days is that suddenly the opportunity to innovate is much bigger as part of Oracle."In my group, we used to look up the software stack and say, 'We can do any innovation we want, provided the only thing we have to change is what's in the Solaris operating system'--or maybe Java," he says. "If we wanted to change things beyond that, we'd have to go outside the walls of Sun and we'd have to convince the vendors: 'You have to align with us, you have to test with us, you have to build for us, and then you'll reap the benefits.' Now we get access to the entire stack. We can look all the way through the stack and say, 'Okay, what would make the database go faster? What would make the middleware go faster?'"Changing the WorldMike and his microelectronics team also like the fact that Oracle is not just any software company. We're #1 in database, middleware, business intelligence, and more."We're like all the other engineers from Sun; we believe we can change the world, if we can just figure out how to get people to pay attention to us," he says. "Now there's a mechanism at Oracle--much more so than we ever had at Sun."He notes, too, that every innovation in SPARC has involved some combination of hardware and softwareoptimization."Take our cryptography framework, for example. Sure, we can accelerate rapidly, but the Solaris OS has to provide the right set of interfaces that applications can tap into," Mike says. "Same thing with our multicore architecture. We have to have software that can utilize all those threads and run in parallel." His engineers, he points out, have never been interested in producing chips that sell as mere components."Our chips are always designed to go into systems and be combined with various pieces of software," he says. "Our job is to enable the creation of systems."

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• Regular Expressions Cookbook Is in The Money—Win a Copy

  - by Jan Goyvaerts

  %COOKBOOKFRAME%You may have heard some people say that most book authors never get any royalties. That’s not true because most authors get an advance royalty that is paid before the book is published. That’s the author’s main incentive for writing the book, at least as far as money is concerned. (If money is your main concern, don’t write books.) What is true is that most authors never see any money beyond the advance royalty. Royalty rates are very low. A 10% royalty of the publisher’s price is considered normal. The publisher’s price is usually 45% of the retail price. So if you pay full price in a bookstore, the author gets 4.5% of your money. If there’s more than one author, they split the royalty. It doesn’t take a math degree to figure out that a book needs to sell quite a few copies for the royalty to add up to a meaningful amount of money. But Steven and I must have done something right. Regular Expressions Cookbook is in the money. My royalty statement for the 3rd quartier of 2009, which is the 2nd quarter that the book was on the market, came with a check. I actually received it last month but didn’t get around to blogging about. The amount of the check is insignificant. The point is that the balance is no longer negative. I’m taking this opportunity to pat myself and my co-author on the back. To celebrate the occassion O’Reilly has offered to sponsor a give-away of five (5) copies of Regular Expressions Cookbook. These are the rules of the game: You must post a comment to this blog article including your actual name and actual email address. Names are published, email addresses are not. Comments are moderated by myself (Jan Goyvaerts). If I consider a comment to be offensive or spam it will not be published and not be eligible for any prize. If you don’t know what to say in the comment, just wish me a happy 100000nd birthday, so I don’t have to feel so bad about entering the 6-bit era. Each person commenting has only one chance to win, regardless of the number of comments posted. O’Reilly will be provided with the names and email addresses of the winners (and those email addresses only) in order to arrange delivery. Each winner can choose to receive a printed copy or ebook (DRM-free PDF). If you choose the printed book, O’Reilly pays for shipping to anywhere in the world but not for any duties or taxes your country may impose on books imported from the USA. If you choose the ebook, you’ll need to create an O’Reilly account that is then granted access to the PDF download. You can make your choice after you’ve won, so it doesn’t influence your chance of winning. Contest ends 28 February 2010, GMT+7 (Thai time). Chosen by five calls to Random(78)+1 in Delphi 2010, the winners are: 48: Xiaozu 45: David Chisholm 19: Miquel Burns 33: Aaron Rice 17: David Laing Thanks to everybody who participated. The winners have been notified by email on how to collect their prize.

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• Keepin’ It Simple with StorageTek SL150

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Are your customers archive and data protection environments getting out of hand?  Are they looking for a little simplicity in their lives? How about some scalability? Or are they looking for a way to save on capital and operational expenses? If you answered yes to any of these, then  Oracle's new StorageTek SL150 Modular Tape Library is the product for you. It beats the competition in terms of simplicity, scalability and savings, and provides some seriously wallet friendly revenue opportunities for you. If the long-term service annuities on the SL150 aren’t convincing enough, then the resale margins, rebates and follow-on revenue from modular upgrades will be!  The SL150 simplifies StorageTek’s tape portfolio by replacing three products with one scalable solution that  provides an entry point for repeat business within accounts. The SL150 expands your potential storage customer base to smaller companies with low cost, simple upgrades and streamlined management that help alleviate key customer pain points. With the SL150, your customers will be able to simplify growth of their archive and data protection environments with small entry configurations and 10x growth, something that would require multiple box swaps across up to three product categories with competitive products. With the SL150, Oracle can help you provide greater customer satisfaction with  Simplicity, Scalability and Savings! We know you’re probably wondering how you can get started and sell this new and magnificent product… Well, look no further because the only thing you need to do is complete the SL150 Guided Learning Paths (GLPs). For some extra insight, watch the video below on the new StorageTek SL150 modular tape library, and don’t forget to ‘tweet’ this post, and share it on Facebook to spread the good news! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Wishing you Simplicity, Scalability and Savings, The OPN Communications Team

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• How to prepare for an interview presentation!

  - by Tim Koekkoek

  During an interview process you might be asked to prepare a presentation as one of the steps in the recruitment process. Below, we want to give you some tips to help you prepare for what might be considered a daunting aspect of a recruitment process. Main purpose of the presentation Always keep in mind the main purpose of what the presentation is meant to convey. Generally speaking, an interview presentation is for the company to check if you have the ability to represent and sell the organization (and yourself), to the internal and external stakeholders in the position you are applying for. A presentation is often also part of the recruitment process to check whether you can structure and explain your experience and thoughts in a convincing manner. If you are unsure about the purpose of the presentation, feel free to ask your recruiter for more information. Preparation As with every task you do, preparation is key, so is the case with an interview presentation. It is important to know who your audience is. You have to adapt your presentation to your audience, ensuring that you are presenting the facts which they would want to hear. Furthermore, make sure you practice your presentation beforehand; this will make you more confident in your presenting skills. Also, estimate the length of your presentation as presentations or pitches during the recruitment process are often capped to a certain time limit. Structure Every presentation should have a beginning, middle and an end. Make sure you give an overview of your presentation and tell the audience what they can expect. Your presentation should have a logical order and a clear message. Always build up to your key message with strong arguments and evidence. When speaking about the topic, make sure you convey your points with conviction. Also be sure you believe the message you bring forward, if you don’t believe it yourself, then the audience definitely won’t! Delivery When you think back on successful presentations you have seen, the presenter was most likely always standing up. So if asked to do a presentation, follow this example and make sure you stand up as well. Standing up when you are doing your presentation shows confidence and control. Another important aspect in the delivery of the presentation is to relax and speak slowly and with enough volume for the audience to hear you. Speaking slowly allows the audience the time to absorb the information you are providing to them. Visual Using PowerPoint, or an equivalent, makes it very easy to have a visually attractive presentation. Make sure however that you take into account that the visual aids you use are there to support you, not for you to read word for word what is on the slides! Questions When starting your presentation, it is a good idea to tell your audience that you will deal with any questions they might have at the end of the presentation. This way it doesn’t interrupt your train of thought and the flow of your presentation. Answering questions at the end may give you additional opportunities to further expand on your facts in the topic. Some people might play the “devil’s advocate” role and confront you with opposing opinions, if this is the case, take your time to reiterate your points and remain professional in your response. A good way to deal with this is to start interacting with other members of the audience and ask for their opinions, so it will become a group discussion. This will also shows strong leadership skills, as you are open to discuss and ask for other opinions. If you are interested in more tips and tricks for your interview process, have a look at Competency Based Interview Tips and How to prepare for a Telephone Interview. For more information about Oracle and our vacancies, please visit our Facebook community and our careers website.

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• F# WPF Form &ndash; the basics

  - by MarkPearl

  I was listening to Dot Net Rocks show #560 about F# and during the podcast Richard Campbell brought up a good point with regards to F# and a GUI. In essence what I understood his point to be was that until one could write an end to end application in F#, it would be a hard sell to developers to take it on. In part I agree with him, while I am beginning to really enjoy learning F#, I can’t but help feel that I would be a lot further into the language if I could do my Windows Forms like I do in C# or VB.NET for the simple reason that in “playing” applications I spend the majority of the time in the UI layer… So I have been keeping my eye out for some examples of creating a WPF form in a F# project and came across Tim’s F# Twitter Stream Sample, which had exactly this…. of course he actually had a bit more than a basic form… but it was enough for me to scrap the insides and glean what I needed. So today I am going to make just the very basic WPF form with all the goodness of a XAML window. Getting Started First thing we need to do is create a new solution with a blank F# application project – I have made mine called FSharpWPF. Once you have the project created you will need to change the project type from a Console Application to a Windows Application. You do this by right clicking on the project file and going to its properties… Once that is done you will need to add the appropriate references. You do this by right clicking on the References in the Solution Explorer and clicking “Add Reference'”. You should add the appropriate .Net references below for WPF & XAMl to work. Once these references are added you then need to add your XAML file to the project. You can do this by adding a new item to the project of type xml and simply changing the file extension from xml to xaml. Once the xaml file has been added to the project you will need to add valid window XAML. Example of a very basic xaml file is shown below… <Window xmlns="http://schemas.microsoft.com/winfx/2006/xaml/presentation" xmlns:x="http://schemas.microsoft.com/winfx/2006/xaml" Title="F# WPF WPF Form" Height="350" Width="525"> <Grid> </Grid> </Window> Once your xaml file is done… you need to set the build action of the xaml file from “None” to “Resource” as depicted in the picture below. If you do not set this you will get an IOException error when running the completed project with a message along the lines of “Cannot locate resource ‘window.xaml’ You then need to tie everything up by putting the correct F# code in the Program.fs to load the xaml window. In the Program.fs put the following code… module Program open System open System.Collections.ObjectModel open System.IO open System.Windows open System.Windows.Controls open System.Windows.Markup [<STAThread>] [<EntryPoint>] let main(_) = let w = Application.LoadComponent(new System.Uri("/FSharpWPF;component/Window.xaml", System.UriKind.Relative)) :?> Window (new Application()).Run(w) Once all this is done you should be able to build and run your project. What you have done is created a WPF based window inside a FSharp project. It should look something like below…   Nothing to exciting, but sufficient to illustrate the very basic WPF form in F#. Hopefully in future posts I will build on this to expose button events etc.

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• To sample or not to sample...

  - by [email protected]

  Ideally, we would know the exact answer to every question. How many people support presidential candidate A vs. B? How many people suffer from H1N1 in a given state? Does this batch of manufactured widgets have any defective parts? Knowing exact answers is expensive in terms of time and money and, in most cases, is impractical if not impossible. Consider asking every person in a region for their candidate preference, testing every person with flu symptoms for H1N1 (assuming every person reported when they had flu symptoms), or destructively testing widgets to determine if they are "good" (leaving no product to sell). Knowing exact answers, fortunately, isn't necessary or even useful in many situations. Understanding the direction of a trend or statistically significant results may be sufficient to answer the underlying question: who is likely to win the election, have we likely reached a critical threshold for flu, or is this batch of widgets good enough to ship? Statistics help us to answer these questions with a certain degree of confidence. This focuses on how we collect data. In data mining, we focus on the use of data, that is data that has already been collected. In some cases, we may have all the data (all purchases made by all customers), in others the data may have been collected using sampling (voters, their demographics and candidate choice). Building data mining models on all of your data can be expensive in terms of time and hardware resources. Consider a company with 40 million customers. Do we need to mine all 40 million customers to get useful data mining models? The quality of models built on all data may be no better than models built on a relatively small sample. Determining how much is a reasonable amount of data involves experimentation. When starting the model building process on large datasets, it is often more efficient to begin with a small sample, perhaps 1000 - 10,000 cases (records) depending on the algorithm, source data, and hardware. This allows you to see quickly what issues might arise with choice of algorithm, algorithm settings, data quality, and need for further data preparation. Instead of waiting for a model on a large dataset to build only to find that the results don't meet expectations, once you are satisfied with the results on the initial sample, you can  take a larger sample to see if model quality improves, and to get a sense of how the algorithm scales to the particular dataset. If model accuracy or quality continues to improve, consider increasing the sample size. Sampling in data mining is also used to produce a held-aside or test dataset for assessing classification and regression model accuracy. Here, we reserve some of the build data (data that includes known target values) to be used for an honest estimate of model error using data the model has not seen before. This sampling transformation is often called a split because the build data is split into two randomly selected sets, often with 60% of the records being used for model building and 40% for testing. Sampling must be performed with care, as it can adversely affect model quality and usability. Even a truly random sample doesn't guarantee that all values are represented in a given attribute. This is particularly troublesome when the attribute with omitted values is the target. A predictive model that has not seen any examples for a particular target value can never predict that target value! For other attributes, values may consist of a single value (a constant attribute) or all unique values (an identifier attribute), each of which may be excluded during mining. Values from categorical predictor attributes that didn't appear in the training data are not used when testing or scoring datasets. In subsequent posts, we'll talk about three sampling techniques using Oracle Database: simple random sampling without replacement, stratified sampling, and simple random sampling with replacement.

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• TiVo Follow-up&hellip;Training Opportunities

  - by MightyZot

  A few posts ago I talked about my experience with TiVo Customer Service. While I didn’t receive bad service per se, I felt like the reps could have communicated better. I made the argument that it should be just as easy to leave a company as it is to engage with a company, even though my intention is to remain a TiVo fan. I worked for DataStorm Technologies in the early 90s. I pointed out to another developer that we were leaving files behind in our installations. My opinion was that, if the customer is uninstalling our application, there should be no trace of it left after uninstall except for the customer’s data. He replied with, “screw ‘em. They’re leaving us. Why do we care if we left anything behind?” Wow. Surely there is a lot of arrogance in that statement. Think about this…how often do you change your services, devices, or whatever?  Personally, I change things up about once every two or three years. If I don’t change things up, I at least think about it. So, every two or three years there is an opportunity for you (as a vendor or business) to sell me something. (That opportunity actually exists all the time, because there are many of these two or three year periods overlapping.) Likewise, you have the opportunity to win back my business every two or three years as well. Customer service on exit is just as important as customer service during engagement because, every so often, you have another chance to gain back my loyalty. If you screw that up on exit, your chances are close to zero. In addition, you need to consider all of the potential or existing customers that are part of or affected by my social organizations. “Melissa” at TiVo gave me a call last week and set up some time to talk about my experience. We talked yesterday and she gave me a few moments to pontificate about my thoughts on the importance of a complete customer experience. She had listened to my customer support calls and agreed that I had made it clear that I intended to remain a TiVo customer even though suddenLink is handling my subscription. She said that suddenLink is a very important partner for them and, of course, they want to do everything they can to support TiVo / suddenLink customers.  “Melissa” also said that they had turned this experience into a training opportunity for the reps involved. I hope that is true, because that “programmer arrogance” that I mentioned above (which was somewhat pervasive back then) may be part of the reason why that company is no longer around. Good job “Melissa”!  And, like I said, I am still a TiVo fan. In fact, we love our new TiVo and many of the great new features. In addition, if you’re one of the two people that read these posts, please remember that these are just opinions. Your experiences may be, and likely will be, completely unique to you.

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• Unreal Tournament 3 vs UDK: What Should I Choose?

  - by Matt Christian

  Many people in the mod community were very excited to see the release of the Unreal Developer Kit (UDK) a few months ago.  Along with generating excitement into a very dedicated community, it also introduced many new modders into a flourishing area of indie-development.  However, since UDK is free, most beginners jump right into UDK, which is OK though you might just benefit more from purchasing a shelf-copy of Unreal Tournament 3. UDK UDK is a free full version of UnrealEd (the editor environment used to create games like Gears of War 1/2, Bioshock 1/2, and of course Unreal Tournament 3).  The editor gives you all the features of the editor from the shelf-copy of the game plus some refinements in many of the tools.  (One of the first things you'll find about UnrealEd is that it's a collection of tools grouped into the same editor so it really isn't a single 'tool') Interestingly enough, Epic is allowing you to sell any game made in UDK with a few catches.  First off, you must purchase a liscense for your game (which, I THINK is aproximately $99 starting).  Secondly, you must pay 25% of all profits for the first $5,000 of your game revenue to them (about $1250).  Finally, you cannot use any of the 'media' provided in UDK for your game.  UDK provides sample meshes, textures, materials, sounds, and other sample pieces of media pulled (mostly) from Unreal Tournament 3. The final point here will really determine whether you should use UDK.  There is a very small amount of media provided in UDK for someone to go in and begin creating levels without first developing your own meshes, textures, and other media.  Sure, you can slap together a few unique levels, though you will end up finding yourself restriced to the same items over and over and over.  This is absolutely how professional game development is; you are 'given' (typically liscensed or built in-house) an engine/editor and you begin creating all the content for the game and placing it.  UDK is aimed toward those who really want to build their game content from scratch with a currently existing engine.  It is not suited for someone who would like to simply build levels and quick mods without learning external 3D programs and image editing software. Unreal Tournament 3 Unless you have a serious grudge against FPS's, Epic, or your computer sucks, there really is no reason not to own this game for PC.  You can pick it up on Steam or Amazon for around $20 brand new.  Not only are you provided with a full single-player and multiplayer game, but you are given the entire UnrealEd 3.0 including all of the content used to build UT3.  If you want to start building levels and mods quickly for UT3, you should absolutely pick up a shelf-copy. However, as off-the-shelf UT3 is a few years old now, the tools have not been updated for quite a while.  Compared to UDK, the menus are more difficult to navigate through and take more time getting used to.  Since UDK is updated almost every month, there are new inclusions to the editor that may not be in UT3 (including the future addition of 3D!).  I haven't worked enough with shelf UT3 to see if there are more features in UDK or if they both feature the same stuff in different forms, however you should remember that the Unreal Engine 3.0 has undergone numerous upgrades between it's launch and Gears of War 2 (in fact, Epic had a conference to show off what changed just between the Gears of Wars games). Since UT3 has much more core content, someone who wants to focus on level editing or modding the core UT3 game may find their needs better suited with an off-the-shelf copy of UT3.  If that level designer has a team that is generating custom assets, they may be better off with UDK. The choice is now yours...

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• Welcome to the Oracle EMEA Partner Community for Exadata!

  - by javier.puerta(at)oracle.com

    The EMEA Partner Community for Exadata is the place where partners in Europe, Middle East and Africa can share experiences and best practices about selling and implementing Exadata projects. You will also receive first-hand information from Oracle on products, training and tools that can help you better market, sell and implement your Exadata-based projects and services    Who should join the Community? Community membership is for individuals. If you are working for a company that is an Oracle partner and your job is selling, implementing or supporting Exadata projects in EMEA then this community is for you.    How is this different from the Oracle Exadata Knowledge Zone? The Oracle Exadata Knowledge Zone is the fundamental source of information from Oracle for partners interested in specializing on Exadata. It is higly recommended that you get access to the Knowledge Zones related to the product areas of your interest. To get access to any of the Knowledge Zones an application must be completed by the Partner Program Administrator for your company. The Exadata Partner Community complements the Knowledge Zone by providing partners with information which is specific for the EMEA market (market, references, training, events,..) and it is also a mechanism to share experiences and best practices among partners in marketing, selling, implementing and supporting Exadata projects.   How to join?  For you to be able to register as an individual, your company must be member of the Oracle PartnerNetwork (OPN) and should be working towards becoming OPN Specialized in Exadata. If this is the case then Join the EMEA Exadata Partner Community Now! If your company is not an OPN member yet, then Join Oracle PartnerNetwork first.   How do you get access to the information for the community members? We use two mechanisms to provide and share information: The EMEA Exadata Partner Community blog. This is a public blog and we use it to provide  quick and easy communication to the community members. For detailed or restricted material we will point you to a restricted area. The EMEA Exadata Partner Community Collaborative Workspace. This is an area with restricted access that only community members can access. It contains materials from community events, sales kits, implementation experiences,... reserved to community members. It also allows for partners to share content and collaborate with other community members. You will get access to this restricted area when you register as a member of the EMEA Exadata Partner Community     Need help? I hope that you will find useful the resources and the experience exchange provided by the community. If you need help or any further clarification, don't hesitate to contact me!  Javier Puerta ([email protected])Director Core Technology Partner ProgramsAlliances & Channels EMEAPhone: +34916312141 Mobile: +34609062373   

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• Changes in licence in forked project what are my rights?

  - by Wes

  Hi I'm intrested in using the apparently now defunct app-mdi libray in a flex application for a paying customer. http://sourceforge.net/projects/appmdi/ It appears that the app-mdi project has been forked from flex-mdi and indeed the code has so much in common it would appear almost identical to the origional code. Now in the original source flex-mdi the following licence appears in the source code /* Copyright (c) 2007 FlexMDI Contributors. See: http://code.google.com/p/flexmdi/wiki/ProjectContributors Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. */ However in the app-mdi library on the same file the following licence appears. Copyright (c) 2010, TRUEAGILE All rights reserved. Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met: Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution. Neither the name of the TRUEAGILE nor the names of its contributors may be used to endorse or promote products derived from this software without specific prior written permission. THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS "AS IS" AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. */ Now I've no problem with the licence except for the line. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution. The copyright notice in its entireity makes no sense in binary material. Specifically talking about redistobutions in the binary form. Finally the question is what exactly has to be shown on web clients who access softare that utilises this library? Also is changing the licence in this manner actually allowed?

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• Software Architecture verses Software Design

  Recently, I was asked what the differences between software architecture and software design are. At a very superficial level both architecture and design seem to mean relatively the same thing. However, if we examine both of these terms further we will find that they are in fact very different due to the level of details they encompass. Software Architecture can be defined as the essence of an application because it deals with high level concepts that do not include any details as to how they will be implemented. To me this gives stakeholders a view of a system or application as if someone was viewing the earth from outer space. At this distance only very basic elements of the earth can be detected like land, weather and water. As the viewer comes closer to earth the details in this view start to become more defined. Details about the earth’s surface will start to actually take form as well as mane made structures will be detected. The process of transitioning a view from outer space to inside our earth’s atmosphere is similar to how an architectural concept is transformed to an architectural design. From this vantage point stakeholders can start to see buildings and other structures as if they were looking out of a small plane window. This distance is still high enough to see a large area of the earth’s surface while still being able to see some details about the surface. This viewing point is very similar to the actual design process of an application in that it takes the very high level architectural concept or concepts and applies concrete design details to form a software design that encompasses the actual implementation details in the form of responsibilities and functions. Examples of these details include: interfaces, components, data, and connections. In review, software architecture deals with high level concepts without regard to any implementation details. Software design on the other hand takes high level concepts and applies concrete details so that software can be implemented. As part of the transition between software architecture to the creation of software design an evaluation on the architecture is recommended. There are several benefits to including this step as part of the transition process. It allows for projects to ensure that they are on the correct path as to meeting the stakeholder’s requirement goals, identifies possible cost savings and can be used to find missing or nonspecific requirements that cause ambiguity in a design. In the book “Evaluating Software Architectures: Methods and Case Studies”, they define key benefits to adding an architectural review process to ensure that an architecture is ready to move on to the design phase. Benefits to evaluating software architecture: Gathers all stakeholders to communicate about the project Goals are clearly defined in regards to the creation or validation of specific requirements Goals are prioritized so that when conflicts occur decisions will be made based on goal priority Defines a clear expectation of the architecture so that all stakeholders have a keen understanding of the project Ensures high quality documentation of the architecture Enables discoveries of architectural reuse  Increases the quality of architecture practices. I can remember a few projects that I worked on that could have really used an architectural review prior to being passed on to developers. This project was to create some new advertising space on the company’s website in order to sell space based on the location and some other criteria. I was one of the developer selected to lead this project and I was given a high level design concept and a long list of ever changing requirements due to the fact that sales department had no clear direction as to what exactly the project was going to do or how they were going to bill the clients once they actually agreed to purchase the Ad space. In my personal opinion IT should have pushed back to have the requirements further articulated instead of forcing programmers to code blindly attempting to build such an ambiguous project.  Unfortunately, we had to suffer with this project for about 4 months when it should have only taken 1.5 to complete due to the constantly changing and unclear requirements. References  Clements, P., Kazman, R., & Klein, M. (2002). Evaluating Software Architectures. Westford, Massachusetts: Courier Westford. 

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• Meet Thomas, the Most Innovational person in Oracle Direct EMEA of Q1

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Thomas was voted, by his peers,  the most Innovational person in Oracle Direct EMEA of Q1, the first quarter of this fiscal! Thomas, a Business Development Consultant at Oracle Direct’s Applications Team, taught himself how to use and leverage the power of social engagement consistent with Oracle’s Social Media Policy.  From these learning's he provided both his and other applications teams in Dublin with huge amounts of training and has presented his findings to the teams on more than one occasion. It is important to recognise that this isn't just a great idea....it actually works! The results speak for themselves. Thomas is engaging with customers and prospects via their preferred channel of communication and creating a strong personal social brand. We congratulate Thomas for his efforts of raising Social Media to the next level within Business Development Group. He put a lot of work into Social Selling, as one of the first within the BDG and set the example for a new innovative approach on how to sell anno 2013. He deserves to be recognized for this. His contribution to social media has been a great inspiration for all Business Development Consultants or Business Relationship Consultants. He knows what he talks about and has great conversion rates out of his social media campaigns. And he doesn't mind sharing his knowledge with everybody. Great effort in searching for new ways of communication and social selling. Thomas has shown great initiative towards leveraging the social media and networks (twitter, linkedin) to find new business opportunities in a previously way. He has shown great out-of-the-box thinking while addressing new companies and prospects and has shared those experiences and ideas to help his colleagues use the same approach. This included a presentation, informational emails and a general helpful attitude from him. He also shared his success stories from his innovational approach.  Thomas is showing initiative with an innovative and fresh character, truly helping people to try something new  with a focus on selling across channels and working for the CRM team which is focused on selling social. We think the way Thomas positions social, by using social is innovative and inspirational. What better way to tell your clients do social, by engaging with them on a social platform? Going always the extra mile, we believe, that Thomas Brits, is an innovator from the day he walked into Oracle Direct. The way Thomas operates on the work floor by introducing new ideas to find the best opportunities as possible shows he runs the extra mile for coming up with new ideas around how to engage with customers more efficiently for instance via Social Media. Thomas also organises power hours/days for the team. He is the best! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Healthcare and Distributed Data Don't Mix

  - by [email protected]

  How many times have you heard the story?  Hard disk goes missing, USB thumb drive goes missing, laptop goes missing...Not a week goes by that we don't hear about our data going missing...  Healthcare data is a big one, but we hear about credit card data, pricing info, corporate intellectual property...  When I have spoken at Security and IT conferences part of my message is "Why do you give your users data to lose in the first place?"  I don't suggest they can't have access to it...in fact I work for the company that provides the premiere data security and desktop solutions that DO provide access.  Access isn't the issue.  'Keeping the data' is the issue.We are all human - we all make mistakes... I fault no one for having their car stolen or that they dropped a USB thumb drive. (well, except the thieves - I can certainly find some fault there)  Where I find fault is in policy (or lack thereof sometimes) that allows users to carry around private, and important, data with them.  Mr. Director of IT - It is your fault, not theirs.  Ms. CSO - Look in the mirror.It isn't like one can't find a network to access the data from.  You are on a network right now.  How many Wireless ones (wifi, mifi, cellular...) are there around you, right now?  Allowing employees to remove data from the confines of (wait for it... ) THE DATA CENTER is just plain indefensible when it isn't required.  The argument that the laptop had a password and the hard disk was encrypted is ridiculous.  An encrypted drive tells thieves that before they sell the stolen unit for $75, they should crack the encryption and ascertain what the REAL value of the laptop is... credit card info, Identity info, pricing lists, banking transactions... a veritable treasure trove of info people give away on an 'encrypted disk'.What started this latest rant on lack of data control was an article in Government Health IT that was forwarded to me by Denny Olson, an Oracle Principal Sales Consultant in Minnesota.  The full article is here, but the point was that a couple laptops went missing in a couple different cases, and.. well... no one knows where the data is, and yes - they were loaded with patient info.  What were you thinking?Obviously you can't steal data form a Sun Ray appliance... since it has no data, nor any storage to keep the data on, and Secure Global Desktop allows access from Macs, Linux and Windows client devices...  but in all cases, there is no keeping the data unless you explicitly allow for it in your policy.   Since you can get at the data securely from any network, why would you want to take personal responsibility for it?  Both Sun Rays and Secure Global Desktop are widely used in Healthcare... but clearly not widely enough.We need to do a better job of getting the message out -  Healthcare (or insert your business type here) and distributed data don't mix. Then add Hot Desking and 'follow me printing' and you have something that Clinicians (and CSOs) love.Thanks for putting up my blood pressure, Denny.

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• ORACLE is WEB 2.0

  - by anca.rosu

  You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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• Big Data – Basics of Big Data Analytics – Day 18 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the various components in Big Data Story. In this article we will understand what are the various analytics tasks we try to achieve with the Big Data and the list of the important tools in Big Data Story. When you have plenty of the data around you what is the first thing which comes to your mind? “What do all these data means?” Exactly – the same thought comes to my mind as well. I always wanted to know what all the data means and what meaningful information I can receive out of it. Most of the Big Data projects are built to retrieve various intelligence all this data contains within it. Let us take example of Facebook. When I look at my friends list of Facebook, I always want to ask many questions such as - On which date my maximum friends have a birthday? What is the most favorite film of my most of the friends so I can talk about it and engage them? What is the most liked placed to travel my friends? Which is the most disliked cousin for my friends in India and USA so when they travel, I do not take them there. There are many more questions I can think of. This illustrates that how important it is to have analysis of Big Data. Here are few of the kind of analysis listed which you can use with Big Data. Slicing and Dicing: This means breaking down your data into smaller set and understanding them one set at a time. This also helps to present various information in a variety of different user digestible ways. For example if you have data related to movies, you can use different slide and dice data in various formats like actors, movie length etc. Real Time Monitoring: This is very crucial in social media when there are any events happening and you wanted to measure the impact at the time when the event is happening. For example, if you are using twitter when there is a football match, you can watch what fans are talking about football match on twitter when the event is happening. Anomaly Predication and Modeling: If the business is running normal it is alright but if there are signs of trouble, everyone wants to know them early on the hand. Big Data analysis of various patterns can be very much helpful to predict future. Though it may not be always accurate but certain hints and signals can be very helpful. For example, lots of data can help conclude that if there is lots of rain it can increase the sell of umbrella. Text and Unstructured Data Analysis: unstructured data are now getting norm in the new world and they are a big part of the Big Data revolution. It is very important that we Extract, Transform and Load the unstructured data and make meaningful data out of it. For example, analysis of lots of images, one can predict that people like to use certain colors in certain months in their cloths. Big Data Analytics Solutions There are many different Big Data Analystics Solutions out in the market. It is impossible to list all of them so I will list a few of them over here. Tableau – This has to be one of the most popular visualization tools out in the big data market. SAS – A high performance analytics and infrastructure company IBM and Oracle – They have a range of tools for Big Data Analysis Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Data Scientist. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Do MORE with WebCenter

  - by Michael Snow

  We’ve been extremely busy here on the Oracle WebCenter team. We hope that you’ve all be keeping up with the interesting news each week. Last week was jammed full of GartnerPCC and Gartner360 buzz. If you missed any of the highlights – be sure to check out both Kellsey’s post from last week: Gartner PCC: A Shovel & Some Ah-Ha's and Christie’s overview of Loren Weinberg’s PCC presentation: "Here Today, Gone Tomorrow: Engage Your Customers or Lose Them"  . This week, we’ll be focusing on “Doing More with WebCenter” leading up to a great webcast scheduled for Thursday, March 22 (invite and registration link below). This is the 2nd in a series of 3 webcasts dedicated to expanding the understanding of the full capabilities of WebCenter. Yes – that might mean that you are not getting the full benefits of the software you already own or the expansion potential via upgrade to the full WebCenter Suite Plus. Tune in on Thursday 10 a.m. PT / 1 p.m. ET.  ++++++++++++++ Want to be a Speaker at Oracle OpenWorld 2012? Oracle Open World planning has already kicked off. We know that it is only March and next October is far in the distance. But planning has already started for Oracle OpenWorld 2012. So if you want to be a speaker and propose your own session for this year's event in San Francisco on September 30th - October 4th, starting thinking now!  The annual OpenWorld Call for Papers is now open until April 9th! All of the details to submit a paper are available here. Of course, the WebCenter team here is interested in sessions including case studies, thought-leadership, customer stories around any of the Oracle WebCenter solutions, but the Call for Papers is open to all Oracle topics. When submitting your topic, be sure to describe what you plan to discuss and the value of the presentation to other attendees. Sell your session, because there will be a lot of competition to be selected.  Bonus News: Speakers for selected sessions receive a complimentary full conference pass! Get your papers in and we'll see you in San Francisco! ~~~~~~~~~~~~~~~~~~~~~~ Webcast Series: Do More with Oracle WebCenter - Expand Beyond Content Management Enable Employees, Partners, and Customers to Do More with Your Content Dear [FIRSTNAME] [LASTNAME],-- Did you know that, in addition to content management, Oracle WebCenter now also includes comprehensive portal, composite application, collaboration, and Web experience management capabilities? Join us for this Webcast and learn how you can provide a new level of user engagement. Learn how Oracle WebCenter: Drives task-specific application data and content to a single screen for executing specific business processes Enables mixed internal and external environments where content can be securely shared and filtered with employees, partners, and customers, based upon role-based security Offers Web experience management, driving contextually relevant, social, and interactive online experiences across multiple channels Provides social features that enable sharing, activity feeds, collaboration, expertise location, and best-practices communities Learn how to do more with Oracle WebCenter. Register now for the Webcast. Register Now Join us for the second Webcast in the series "Do More With Oracle WebCenter". March 22, 2012 10 a.m. PT / 1 p.m. ET Presented by: Michelle Huff Senior Director, WebCenter Product Management, Oracle Greg Utecht Project Manager,IT Operations,TIES Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices | Privacy Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

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• Content Challenge: You Can Only Get it Here

  - by Mike Stiles

  Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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• My Dog, Cross-Channel Shopping, and Fusion SCM

  - by Kathryn Perry

  A guest post by Mark Carson, Director, Oracle Fusion Supply Chain Management I was walking my dog Max in an open space behind my house. As we tromped through the tall weeds I remembered it is tick season and that I should get Max some protection. While he sniffed merrily in the tick infested brush, I started shopping in the middle of an open field on my phone. I thought it would be convenient to pick up the tick medicine from a pet store on the way home. Searching the pet store website I saw that they had the medicine, but there was no information on whether the store had any in stock and there were no options for shipping it to the store for pickup. I could return it, but not pick it up which seamed kind of odd. I really didn't feel like making calls to the local stores to find out if they had it. Since the product is popular, I tried one of the large 'everything' stores. Browsing its website I could see that it could be shipped to me, shipped to the store for free, and that the store nearest to me had it in stock. Needless to say, this store became a better option. This experience is a small example of why retailers, distributors, and manufactures have placed a high priority on enabling 'cross-channel commerce.' Shoppers like you and me expect to be able to search, compare, buy and return products on-line and over the phone using a variety of devices including PDAs, tablets and in-store kiosks. The pet store lost my business because its web channel had limited information about its stores. I have spoken with many customers and prospects about cross-channel commerce. They all realize the business implications and urgency behind cross-channel commerce but recognize there are challenges to enable it. New and existing applications must be integrated together globally through a consistent cross-channel business process. Integration is required between applications that provide the initial shopping experience and delivery applications associated with warehouses, stores, and partners. The enablement must be accomplished in a flexible way to react to fast-changing product portfolios and new acquisitions, while at the same time minimizing costs through reuse of existing systems. Meanwhile, the business must continue to grow and decision makers need to balance new capability with peak seasons. The challenges above are not unique to retail. Any customer in any industry who has multiple points for capturing orders and multiple points for fulfilling orders will face these challenges. With this in mind, we had a unique opportunity in Fusion SCM to re-think how to build a set of modular and flexible applications in the order management space that would make these challenges easier to conquer. The results are Fusion Distributed Order Orchestration and Global Order Promising. These applications can help companies, such as the pet store, enable true cross-channel commerce. The apps provide highly adaptable and flexible business processes to automate order orchestration across multiple cross-channel systems. They also show a global view of supply across warehouses, stores, and partners for real-time availability and more accurate order promising. Additional capability includes a standards-based integration framework for seamless execution and the ability to reuse existing systems for faster and lower cost implementations. OK, that was a mouthful of features and benefits. As Max waited to cross the street (he can do basic math too), I wondered if he could relate. He does not care about leash laws, pick-up courtesy, where he can/can't walk, what time of day it is, or even ticks. He does not care about how all these things could make walking complicated. He just wants to walk. Similarly, customers just want to shop and companies just want to make it easier to sell and deliver. You can learn more about Distributed Order Orchestration and Global Order Promising in cross-channel here.

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• Hey Retailers, Are You Ready For The Holiday Season?

  - by Jeri Kelley

  With online holiday spending reaching $35.3 billion in 2011 and American shoppers spending just under $750 on average on their holiday purchases this year, how ready is your business for the 2012 holiday season?   ?? Today’s shoppers do not take their purchases lightly.  They are more connected, interact with more resources to make decisions, diligently compare products and services, seek out the best deals, and ask for input from friends and family.   This holiday season, as consumers browse for apparel, tablets, toys, and much more, they will be bombarded with retailer communication - from emails and commercials to countless search engine results and social recommendations.  With a flurry of activity coming at consumers from every channel and competitor, your success this year will rely on communicating a consistent, personalized message no matter where your customers are shopping.  Here are a few ideas to help with your commerce strategy this holiday season: CONSISTENCY COUNTS FOR MULTICHANNEL SHOPPERS??According to a November 2011 study commissioned by Oracle, “Channel Commerce 2011: The Consumer View,” 54% of consumers in the U.S. and Canada regularly employ two or more channels before they make a purchase.  While each channel has its own unique benefit, user profile, and purpose, it’s critical that your shoppers have a consistent core experience wherever they’re looking for information or making a purchase.  Be sure consumers can consistently search and browse the same product information and receive the same promotions online, on their mobile devices, and in-store.? USE YOUR CUSTOMER’S CONTEXT TO SURFACE RELEVANT CONTENTYour Web site is likely the hub of your holiday activity.  According to a Monetate infographic, 39% of shoppers will visit your Web site directly to find out about the best holiday deals.   Use everything you know about your customers from past purchase data to browsing history to provide a relevant experience at every click, and assemble content in a context that entices shoppers to buy online, or influences an offline purchase.? TAKE ADVANTAGE OF MOBILE BEHAVIOR?Having a mobile program is no longer a choice.   Armed with smartphones and tablets, consumers now have access to more and more product information and can compare products and prices from anywhere.  In fact, approximately 52% of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase.  At a minimum, be sure your mobile environment has store information, consistent pricing and promotions, and simple checkout capabilities. ARM IN-STORE ASSOCIATES WITH TABLETS?According to RISNews.com, 31% of retailers plan to begin testing tablets in stores in 2012, 22% have already begun such testing and 6% had fully deployed tablets within stores.   Take advantage of this compelling sales tool to get shoppers interacting with videos, user reviews, how-to guides, side-by-side product comparisons, and specs.  Automatically trigger upsell and cross sell suggestions for store associates to recommend for each product or category, build in alerts for promotions, and allow associates to place orders and check inventory from their tablet.  ? WISDOM OF THE CROWDS IS GOOD, BUT WISDOM FROM FRIENDS IS BETTER?Shoppers who grapple with options are looking for recommendations; they’d rather get advice from friends, and they’re more likely to spend more while doing so.    In fact, according to an infographic by Mr. Youth, 66% of social media users made a purchase on Black Friday or Cyber Monday as a direct result of social media interactions with brands or family.   This holiday season, be sure you are leveraging your social channels from Facebook to Pinterest to drive consistent promotions and help your brand to become part of the conversation. So, are you ready for the holidays this year?  

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• How to Waste Your Marketing Budget

  - by Mike Stiles

  Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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• Planning development when academic research is involved

  - by Another Anonymous User

  Dear fellow programmers, how do you do "software planning" when academic research is involved? And, on a side note, how do you convince your boss that writing software is not like building a house and it's more like writing a novel? The gory details are below. I am in charge of a small dev team working in a research lab. We started developing a software with the purpose of going public one day (i.e. sell and make money off that). Such software depends on, amongst other things, at least two independent research lines: that is, there are at least two Ph.D. candidates that will, hopefully, one day come out with a working implementation of what we need. The main software depends also on other, more concrete resources that we as developers can take care of: graphics rendering, soft bodies deformation, etc. My boss asked me to write the specifications, requirements AND a bloody GANTT chart of the entire project. Faced with the fact that I don't have a clue about the research part, and that such research is fundamental for the software, he said "make assumptions." For the clarity of the argument, he is a professor whose Ph.D. students should come up with the research we need. And he comes from a strictly engineering background: plan everything first, write down specifications and only then write down code that "it's the last part". What I am doing now: I broke down the product in features; each 'feature' is, de facto, a separate product; Each feature is built on top of the previous one; Once a feature (A) has a working prototype the team can start working on the next feature (B), while QA for is being done for A (if money allows, more people can be brought in, etc.); Features that depend on research will come last: by then, hopefully, the research part will be completed (when is still a big question) ; Also, I set the team to use SCRUM for the development of 'version 1.0', due in a few months. This deadline could be set based on reasonable assumptions: we listed all required features, we counted our availability, and we gave a reasonable estimate. So my questions, again, are: How do I make my boss happy while at the same time get something out the door? How do I write specifications for something we -the developers- have no clue whether it's possible to do or not? (We still haven't decided which libraries to use for some tasks; we'll do so when we'll need to) How do I get the requirements for that, given that there are yet no clients nor investors, just lots of interests and promises? How do I get peace in the world? I am sure at least one of my questions will be answered :) ps: I am writing this anonymously since a potential investor might backfire if this is discovered. Hope you'll understand. However I must say I do not like this mentality of 'hiding the truth': this program will likely benefit many, and not being able to talk openly about this (with my name and my reputation attached) feels like censorship. But alas, I care more about your suggestions now.

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• Microsoft Build 2012 Day 1 Keynote Summary

  - by Tim Murphy

  So I have finally dried the tears after watching the Keynote for Build 2012.  This wasn’t because it was an emotional presentation, but because for the second year I missed the goodies.  Each on site attendee got a Surface RT, a Lumia 920 and a voucher for 100GB of SkyDrive storage. The event was opened with the announcement that in the three days since the launch of Windows 8 over 4 million upgrades have been sold.  I don’t care who you are that is an impressive stat.  Ballmer then spent a fair amount of time remaking the case for the Windows and Windows Phone platforms similar to what we have heard over the last to launch events. There were some cool, but non-essential demos.  The one that was the most fun was the Perceptive Pixel 82” slate device.  At first glance I wondered why I would ever want such a device, but then Ballmer explained it’s possible use for schools and boardrooms.  The actually made sense. Then things got strange.  Steve started explaining features that developers could leverage.  Usually this type of information is left to the product leads.  He focused on the integration with the Charms features such as Search and Share. Steve “Guggs” Guggenheim showed off an app that would appeal to my kids from Disney called “Agent P” which is base on Phineas and Ferb.  Then he got to the meat of the presentation.  We found out that you could add a tile that can be used to sell ad space.  In the same vein we also found out that you could use Microsoft’s, Paypal’s or any commerce engine of your own creation or choosing. For those who are interested in sports and especially developing sports apps you would have found the small presentation from Michael Bayle of ESPN.  He introduced the ESPN app which has tons of features.  For the developers in the crowd he also mentioned that ESPN has an API available at developer.espn.com. During the launch events we were told apps were coming.  In this presentation we were actually shown a scrolling list of logos and told about a couple of them.  Ballmer mentioned specifically Twitter, SAP and DropBox.  These are impressive names that were just a couple of the list impressive names. Steve Ballmer addressed the question of why you should develop for the Windows 8 platform.  He feels that Microsoft has the best commercial terms for developers, a better way to build apps than other platforms and a variety of form factors.  His key point though was the available volume of customers given the current Windows install base and assuming even a flat growth of the platform.  This he backed with a promise that Microsoft is going to do better at marketing and you won’t be able to avoid the ads that they are bringing out. The last section of the key note was present by Kevin Gallo from the Windows Phone team.  This was the real reason I tuned into the webcast.  He impressed upon those watching that the strength of developing for the Microsoft platform is the common programming model that now exist.  While there are difference between form factor implementations you can leverage code across them. He claimed that 90% of developer requests for Windows Phone 8 had been implemented.  These include: More controls with better performance Better live tiles including lock screen integration Speech support in custom apps Easier submission to the market place App camera integration VOIP and chat support Bluetooth and NFC support Native C++ development Direct 3D development   The quote from Kevin that stood out for me was that “Take your Dramamine and buckle your seatbelt type of games are coming to Windows Phone 8”.  He back this up by displaying a list of game development frameworks and then having Unity come out and do a demo. Ok, almost done … The last two things of note for me were the announcement that the SDK is immediately available at dev.windowsphone.com and that they were reducing the cost of an individual developer account to $8 for the next 8 days. Let the development commence. del.icio.us Tags: Build 2012,Windows 8,Windows Phone 8,Windows Phone

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