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  • Learning content for MCSDs: Web Applications and Windows Store Apps using HTML5

    Recently, I started again to learn for various Microsoft certifications. First candidate on my way to MSCD: Web Applications is the Exam 70-480: Programming in HTML5 with JavaScript and CSS3. Motivation to go for a Microsoft exam I guess, this is quite personal but let me briefly describe my intentions to go that exam. First, I'm doing web development since the 1990's. Working with HTML, CSS and Javascript is happening almost daily in my workspace. And honestly, I do not only do 'pure' web development but already integrated several HTML/CSS/Javascript frontend UIs into an existing desktop application (written in Visual FoxPro) inclusive two-way communication and data exchange. Hm, might be an interesting topic for another blog article here... Second, this exam has a very interesting aspect which is listed at the bottom of the exam's details: Credit Toward Certification When you pass Exam 70-480: Programming in HTML5 with JavaScript and CSS3, you complete the requirements for the following certification(s): Programming in HTML5 with JavaScript and CSS3 Specialist Exam 70-480: Programming in HTML5 with JavaScript and CSS3: counts as credit toward the following certification(s): MCSD: Web Applications MCSD: Windows Store Apps using HTML5 So, passing one single exam will earn you specialist certification straight-forward, and opens the path to higher levels of certifications. Preparations and learning path Well, due to a newsletter from Microsoft Learning (MSL) I caught interest in picking up the circumstances and learning materials for this particular exam. As of writing this article there is a promotional / voucher code available which enables you to register for this exam for free! Simply register yourself with or log into your existing account at Prometric, choose the exam for a testing facility near to you and enter the voucher code HTMLJMP (available through 31.03.2013 or while supplies last). Hurry up, there are restrictions... As stated above, I'm already very familiar with web development and the programming flavours involved into this. But of course, it is always good to freshen up your knowledge and reflect on yourself. Microsoft is putting a lot of effort to attract any kind of developers into the 'App Development'. Whether it is for the Windows 8 Store or the Windows Phone 8 Store, doesn't really matter. They simply need more apps. This demand for skilled developers also comes with a nice side-effect: Lots and lots of material to study. During the first couple of hours, I could easily gather high quality preparation material - again for free! Following is just a small list of starting points. If you have more resources, please drop me a message in the comment section, and I'll be glad to update this article accordingly. Developing HTML5 Apps Jump Start This is an accelerated jump start video course on development of HTML5 Apps for Windows 8. There are six modules that are split into two video sessions per module. Very informative and intense course material. This is packed stuff taken from an official preparation course for exam 70-480. Developing Windows Store Apps with HTML5 Jump Start Again, an accelerated preparation video course on Windows 8 Apps. There are six modules with two video sessions each which will catapult you to your exam. This is also related to preps for exam 70-481. Programming Windows 8 Apps with HTML, CSS, and JavaScript Kraig Brockschmidt delves into the ups and downs of Windows 8 App development over 800+ pages. Great eBook to read, study, and to practice the samples - best of all, it's for free. codeSHOW() This is a Windows 8 HTML/JS project with the express goal of demonstrating simple development concepts for the Windows 8 platform. Code, code and more code... absolutely great stuff to study and practice. Microsoft Virtual Academy I already wrote about the MVA in a previous article. Well, if you haven't registered yourself yet, now is the time. The list is not complete for sure, but this might keep you busy for at least one or even two weeks to go through the material. Please don't hesitate to add more resources in the comment section. Right now, I'm already through all videos once, and digging my way through chapter 4 of Kraig's book. Additional material - Pluralsight Apart from those free online resources, I also following some courses from the excellent library of Pluralsight. They already have their own section for Windows 8 development, but of course, you get companion material about HTML5, CSS and Javascript in other sections, too. Introduction to Building Windows 8 Applications Building Windows 8 Applications with JavaScript and HTML Selling Windows 8 Apps HTML5 Fundamentals Using HTML5 and CSS3 HTML5 Advanced Topics CSS3 etc... Interesting to see that Michael Palermo provides his course material on multiple platforms. Fantastic! You might also pay a visit to his personal blog. Hm, it just came to my mind that Aaron Skonnard of Pluralsight publishes so-called '24 hours Learning Paths' based on courses available in the course library. Would be interested to see a combination for Windows 8 App development using HTML5, CSS3 and Javascript in the future. Recommended workspace environment Well, you might have guessed it but this requires Windows 8, Visual Studio 2012 Express or another flavour, and a valid Developers License. Due to an MSDN subscription I working on VS 2012 Premium with some additional tools by Telerik. Honestly, the fastest way to get you up and running for Windows 8 App development is the source code archive of codeSHOW(). It does not only give you all source code in general but contains a couple of SDKs like Bing Maps, Microsoft Advertising, Live ID, and Telerik Windows 8 controls... for free! Hint: Get the Windows Phone 8 SDK as well. Don't worry, while you are studying the material for Windows 8 you will be able to leverage from this knowledge to development for the phone platform, too. It takes roughly one to two hours to get your workspace and learning environment, at least this was my time frame due to slow internet connection and an aged spare machine. ;-) Oh, before I forget to mention it, as soon as you're done, go quickly to the Windows Store and search for ClassBrowserPlus. You might not need it ad hoc for your development using HTML5, CSS and Javascript but I think that it is a great developer's utility that enables you to view the properties, methods and events (along with help text) for all Windows 8 classes. It's always good to look behind the scenes and to explore how it is made. Idea: Start/join a learning group The way you learn new things or intensify your knowledge in a certain technology is completely up to your personal preference. Back in my days at the university, we used to meet once or twice a week in a small quiet room to exchange our progress, questions and problems we ran into. In general, I recommend to any software craftsman to lift your butt and get out to exchange with other developers. Personally, I like this approach, as it gives you new points of view and an insight into others' own experience with certain techniques and how they managed to solve tricky issues. Just keep it relaxed and not too formal after all, and you might a have a good time away from your dull office desk. Give your machine a break, too.

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  • Copy website content from WebsiteA.com/file.html to WebsiteB/file.com every time interval

    - by Jimbo Mombasa
    I want to copy a website from http://stats.pingdom.com/file... to http://mywebsite.com/file every 10 min. Then with purple-include I want to do a transclusion and display it on http://mywebsite.com/page.html So the task is download http://stats.pingdom.com/file to http://mywebsite.com/file I figured out the transclusion part but I do not know how to copy a wabpage from A to B. Are there any script for this or how can I do this?

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  • My first Windows Phone 7 App: Getting SharePoint Content

    Earlier this week at the Mix10 conference, Microsoft announced the developer story of the Windows Phone 7 Series. As expected, its all about Silverlight! For all the details I highly recommend to watch the recorded keynotes (day 1, day 2). Tonight I could resist trying to build my very first Windows Phone 7 application; the traditional Hello World thingy. Because the developer tools (Visual Studio 2010 and the free Visual Studio 2010 Express) have pretty nice templates, that wasnt much of a challenge....Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Do backlinks to blocked content add value?

    - by David Fisher
    We've been debating the following SEO question at our office: If you block bot access to a page either via robots.txt or on-page noindex metadata, does that negate the value of any backlinks to that page? We have a client who wants to block some event booking form pages from being indexed as each booking form page has a unique URL parameter and the pages are "clogging up" the Google index; however lots of websites link to those booking form pages and we wouldn't want to lose the value of those links. Any opinions welcomed.

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  • Flash Analytics: The Tracking of the Flash Content

    The usage of flash player games has increased with the passage of time. In fact these days the flash games are available at the social networking web sites as well. The number of people playing these... [Author: Abel Nickson - Computers and Internet - April 05, 2010]

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  • Find Content Related Images in Internet Explorer 8

    - by Asian Angel
    Do you want an easy way to find images related to news stories or articles when browsing in Internet Explorer? Then you will definitely want to have a look at the Bing Image Search accelerator. Bing Image Search in Action Two simple steps will have the new accelerator installed: click Add to Internet Explorer to start the process and confirm the installation when the secondary window appears. For the first of our two examples we chose the “Deepwater Horizon rig”. To find images highlight the word/name that you are interested in, and select Bing Image Search in the context menu. Hovering your mouse over the context menu listing will present a “top” image in a popup window… Or if you prefer to view multiple images click on the context menu listing. A Bing image search for the highlighted word/name will be opened in a new tab. Our second example was the Guatemalan volcano “Pacaya”. As before we first viewed the popup window image… Followed by a full image search in a new tab. The accelerator makes it quick and easy to find additional images when needed. Conclusion The Bing Image Search accelerator makes it a simple task to find additional images related to what you are reading or looking at while browsing. Links Add the Bing Image Search accelerator to Internet Explorer 8 Similar Articles Productive Geek Tips Mysticgeek Blog: A Look at Internet Explorer 8 Beta 1 on Windows XPPrint Only Selected Text From Web PagesMake Ctrl+Tab in Internet Explorer 7 Use Most Recent OrderRemove ISP Text or Corporate Branding from Internet Explorer Title BarDisable and Remove Suggested Sites From Internet Explorer 8 TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips HippoRemote Pro 2.2 Xobni Plus for Outlook All My Movies 5.9 CloudBerry Online Backup 1.5 for Windows Home Server Awesome World Cup Soccer Calendar Nice Websites To Watch TV Shows Online 24 Million Sites Windows Media Player Glass Icons (icons we like) How to Forecast Weather, without Gadgets Outlook Tools, one stop tweaking for any Outlook version

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  • Recording Topics manually and automatically

    - by maria.cozzolino(at)oracle.com
    When you are recording UPK topics, the default mode for recording is manual recording, where you tell the system when to record each screen shot. This mode allows you to take the exact screen shot you need. However, it does get a bit tedious when you are recording long topics, especially if you forget to take a few screen shots. In UPK 3.5, a new version of recording was introduced - Automatic Recording. It was designed to simplify the recording process by automatically capturing screen shots as you perform your transaction. If you haven't experimented with Automatic Recording, I'd recommend you give it a try - it might make your recording life easier. If you are recording with sound, you can also narrate your topic while recording it. To turn on Automatic Recording: 1. In Tools/Options, there are two recorder tabs. The first tab, under content defaults, includes settings that you may want to share between developers, like whether keyboard shortcuts are automatically captured. 2. The second tab is the one that contains the personal preferences, like screen shot capture key and whether to record automatically or manually. On this tab, choose the option for Automatic Recording. 3. Save the settings. Note that this setting will NOT impact content defaults; this is for your user only. When you launch the recorder, you will notice a slightly different message with guidance on how to start and stop automatic recording. Once you start recording, the recorder window is hidden until the end of the recording session to allow you to capture your transaction. In the task tray, there is a series of icons that let you know that you are capturing content. You can pause the recording, as well as set and view your sound levels if you are using sound. A camera appears during each screen capture to help you know when the system is capturing a screen shot, and a context indicator appears to show the recognition. With automatic recording, you can let the system capture the necessary screen shots. It may provide a more natural recording experience, and is probably easier for the untrained developer. On the other hand, you have a bit more control with manual recording on which screen shot appears, but it also means you have to remember to capture the screen shot. :) We'd be interested in hearing which type of recording you do, and any rationale on why you made that choice. Please comment and let us know. --Maria Cozzolino, Manager of UPK Software Requirements and UI Design

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  • Interested in developing JavaFX content for TV?

    - by [email protected]
    If you answered YES to this question, you might be interested in checking out this excellent article written by the JavaFX team entitled, "Tips for Developing to the JavaFX TV Platform."  And with the new JavaFX TV emulator included in JavaFX 1.3, you'll be able to build and prototype TV applications directly on your Windows-based desktop.

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  • Firefox Fonts Blurry (Web Content ONLY, **NOT** Window Decorations or Other Programs)

    - by Lambert
    A picture is worth a thousand words... so does anyone know how to fix this font blurriness in Firefox? (You'll need to right-click the picture below go to View Image to view it full-size; it's too small to see anything here.) Note: My other applications (and the Firefox non-client area, as you can see in the screen) are completely fine, so obviously going to System-Appearance and changing the font settings isn't fixing the situation.

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  • litespeed issue with content-type

    - by sandeep.s85
    I am running magento with litespeed. The problem I am facing is that ajax call is being made of which header is set as x-json, but lightspeed is setting another header of text/html content type I've checked that page with apache and everything is working fine. I checked the response headers with apache and litespeed and here are they: With apache: HTTP/1.1 200 OK Date: Fri, 07 Sep 2012 05:58:47 GMT Server: Apache Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: frontend=164b21c64808a05e806027bdbd4d745d; expires=Fri, 07-Sep-2012 06:58:48 GMT; path=/; domain=mydomain.com; httponly Connection: close Transfer-Encoding: chunked Content-Type: application/x-json With litespeed: HTTP/1.1 200 OK Date: Fri, 07 Sep 2012 06:10:55 GMT Server: LiteSpeed Connection: close Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: frontend=164b21c64808a05e806027bdbd4d745d; expires=Fri, 07-Sep-2012 07:10:55 GMT; path=/; domain=mydomain.com; httponly Content-Type: text/html; charset=UTF-8 Content-Length: 474 Vary: User-Agent I've also added application/json to mime.properties of litespeed,restarted it but that did not work. Here is the screenshot

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  • URL length and content optimised for SEO [closed]

    - by Brendan Vogt
    Possible Duplicate: What is the best stucture of SEO friendly URL? I have done some reading on what URLS should look like for search engine optimisation, but I am curious to know how mine would like, I need some advice. I have a tutorial website, and my categories is something like: Web Development -> Client Side -> JavaScript So if I have a tutorial called "What is JavaScript?", is it good to have a URL that looks something like: www.MyWebsite.com/web-development/client-side/javascript/what-is-javascipt Or would something like this be more appropriate: www.MyWebsite.com/tutorials/what-is-javascipt Just curious because I also read that it is wise to have keywords in your URLs. Do I need to add the identifiers of each categories in the link as well, something like: www.MyWebsite.com/1/web-development/5/client-side/15/javascript/100/what-is-javascipt 1 is the unique identifier (primary key) of category web development 5 is the unique identifier (primary key) of category client side 15 is the unique identifier (primary key) of category javascript 100 is the unique identifier (primary key) of tutorial what is javascript

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  • Facebook Game Rejected: "Your app icon must not overlap with content in your cover image"

    - by peterwilli
    Sorry if this isnt the right stackexchange site to ask this, it was really hard to determine. My FB game just recently got rejected for 2 reasons. The first I fixed nicely and is irrelevant but the second I just can't see to figure out what they mean and I was hoping someone else got the same issue and did know what they meant. These are the errors: You can ignore the error under "Banners" The web preview of my game looks like this now: All I know is that the rejection has something to do with the cover image, not the icons or the screenshots. Please let me know what to do to get approved. Thanks a lot!

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  • Is content in option tags indexed?

    - by Silfverstrom
    Is data inside an <option> tag indexed? For example, would the following option tag allow "Volvo", "Saab", "Opel" and "Audi" to be indexed by a crawler? <select> <option value="volvo">Volvo</option> <option value="saab">Saab</option> <option value="opel">Opel</option> <option value="audi">Audi</option> </select> Will search engines put any weight on data in an option form element?

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  • Links to C++ AMP and other content

    - by Daniel Moth
    A few links you may be interested in. This week was a big week for Microsoft with the unveiling of the developer story for Windows 8 Metro-style apps. The recorded sessions are available on channel9. Note that you can use C++ AMP in both Metro and desktop apps, and in fact even on Windows 7. Visual Studio 11 Developer Preview is now available. To download it, here is a link to a link plus context. As I previously shared, I was also speaking at BUILD on C++ AMP, and here is a direct link to that recording. Kate Gregory has started a book on C++ AMP and she has graciously shared the first 1-2 draft chapters for free online – get the link from her blog post which is also where you can leave her feedback. As Yossi Levanoni (the architect of C++ AMP), posted on our team blog, the C++ AMP article that he and I co-authored is now available at Dr Dobbs. Important reminder: Questions on C++ AMP should be posted at http://social.msdn.microsoft.com/Forums/en/parallelcppnative/threads Comments about this post by Daniel Moth welcome at the original blog.

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  • Script to email files content

    - by Tarun
    I have created a shell script that takes backups everyday and emails its execution as successfull or unsuccessfull. Now I want that it send the contents of log file it creates with the mail as well. I have seen how to send file as attachement but I want to send the contents of the file as email message and not the file. Please Help. Its code is like #Email Settings Message_Success="Database Backup generated successfully" Message_Failure="Problem occured while generating Database Backup please verify" Subject="Database Backup Status Mail" Recipients="[email protected]" #Verify Backup Created if [ -f "$Path_Mysql_Dump" ]; then echo "Database Backup Created" >> $Path_Log_File echo "$Message_Success" | mail -s "$Subject" "$Recipients" else echo "Database Backup not created please verify the process will terminate" >> $Path_Log_File echo "$Message_Failure" | mail -s "$Subject" "$Recipients" exit -1 fi

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  • Schedule sending mail of a log file content

    - by user3215
    I have postfix mail agent installed and I've configured gmail relay and I could send mails from the terminal as below: root@statino1:~# mail -s "subject_here" [email protected] CC: <hit enter for empty cc> Type the mesage here press Ctrl+d I have to send a log file contents as a mail and schedule it to run everyday. How do I send log file contents as mail message, how do I automate the inputs of mail command? so that I can schedule it. Anybody has any idea?

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  • URL length and content optimised for SEO

    - by Brendan Vogt
    I have done some reading on what URLS should look like for search engine optimisation, but I am curious to know how mine would like, I need some advice. I have a tutorial website, and my categories is something like: Web Development -> Client Side -> JavaScript So if I have a tutorial called "What is JavaScript?", is it good to have a URL that looks something like: www.MyWebsite.com/web-development/client-side/javascript/what-is-javascipt Or would something like this be more appropriate: www.MyWebsite.com/tutorials/what-is-javascipt Just curious because I also read that it is wise to have keywords in your URLs. Do I need to add the identifiers of each categories in the link as well, something like: www.MyWebsite.com/1/web-development/5/client-side/15/javascript/100/what-is-javascipt 1 is the unique identifier (primary key) of category web development 5 is the unique identifier (primary key) of category client side 15 is the unique identifier (primary key) of category javascript 100 is the unique identifier (primary key) of tutorial what is javascript UPDATE This is not a programming question so can someone please help migrate this to the correct Q&A site without devoting my questions?

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  • Additional new content SOA & BPM Partner Community

    - by JuergenKress
    Oracle Fusion Middleware 12c (12.1.2.0.0) Released - Download (OTN, eDelivery) Whitepaper: Next Generation Service Integration Platform - PDF SOA Maturity This article in the Industrial SOA series offers exploration of the fundamentals of applying a factory approach to modern service-oriented software development. Read the article. Enterprise Service Bus The fifth article in the Industrial SOA series answers to some of the most important questions about the use of an enterprise service bus, using concrete examples to clarify areas of application that can be deemed correct for ESBs. Read the article. DevOps, Cloud, and Role Creep DevOps and cloud computing are changing the IT industry - and changing IT roles. An panel of community members discusses what’s happening and how it might affect your job. Listen to the podcast. Industrial SOA - Now chapters 1 to 5 available | Torsten Winterberg White Paper: Cloud Integration - A Comprehensive Solution White Paper: Next Generation Service Integration Platform : SOA Suite on Exalogic IT Briefcase Interview: An Integrated Approach to Mobile, Cloud, and API Management Technologies with Oracle Fusion Middleware Webcast: Oracle Cloud Integration – Information Week Webcast eBook: Oracle SOA Suite – In the Customers’ Words Podcast: Cloud Integration Transitioning from TIBCO to Oracle SOA Suite – Part 1 Events: Oracle Simplifying Integration of Cloud and On-Premise New B2B Book Published for Oracle SOA B2B 11g Get Fast-Data Accelerator in Your Hands Today: Mobile Data Offloading for Telecom Fast Data Accelerator - Blog New Oracle Process Accelerators in Financial Services & Teleco Detect, Analyze, Act Fast with BPM Improving the Quality of Healthcare with BPM Engineers Australia Improves and Automates Business Processes and Completes Engineer Enrollments up to 90% Faster with Middleware Platform - Case Study | PPT Specialized Partner Ataway on BPM Practice - Video eProseed Delivers Processes Skillfully with Oracle BPM Suite - Video Yarra Valley Water Uses SOA and BPM for Orchestration, Re-use and Visibility - Video Victoria University Discusses Oracle SOA & Oracle BPM - Video SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Join Us for the Next Quarterly Customer Update Webcast

    - by michelle.huff
    Join us for the next Oracle Content Management Quarterly Customer Update Webcast scheduled for this coming January 19 & 20, 2010. In this webcast we'll bring you up to speed on the latest updates and changes made available these past few months. Additionally, we'll cover the new features and certifications in the latest ODC & ODDC 10.1.3.5.1 release, as well as the upcoming Enterprise Content Management Suite 11gR1 PS3 (patch set 3) release. Register Today! Americas / EMEA time zones: Customer Update January 19, 2010 9:00am US PT / 12:00pm US ET / 17:00 London Length: 1 hour *Please use your corporate email address to register. Asia-Pacific time zones: Customer Update (Repeat Webcast) January 20, 2010 1:00pm Sydney AET, 10:00am Singapore (Jan 19, 2010 @ 6:00pm US PT) Length: 1 hour *Please use your corporate email address to register Missed Previous Customer Quarterly Updates? Get caught up on Oracle & ECM news. View a recording or the presentation from previous Webcasts held since June 2008 (available from My Oracle Support).

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  • Loading files during run time

    - by NDraskovic
    I made a content pipeline extension (using this tutorial) in XNA 4.0 game. I altered some aspects, so it serves my need better, but the basic idea still applies. Now I want to go a step further and enable my game to be changed during run time. The file I am loading trough my content pipeline extension is very simple, it only contains decimal numbers, so I want to enable the user to change that file at will and reload it while the game is running (without recompiling as I had to do so far). This file is a very simplified version of level editor, meaning that it contains rows like: 1 1,5 1,78 -3,6 Here, the first number determines the object that will be drawn to the scene, and the other 3 numbers are coordinates where that object will be placed. So, how can I change the file that contains these numbers so that the game loads it and redraws the scene accordingly? Thanks

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  • OK - What now? How do we become a Social Business?

    - by Michael Snow
    We hope that those of you that attended yesterday's Webcast with Brian Solis enjoyed Brian's discussion with Christian Finn for our last Webcast of the season for the Oracle Social Business Thought Leaders Series.  For those of you that may have missed the webcast or were stuck at a company holiday party - you'll be glad to hear that the webcast will be available On-Demand starting later today (12/14/12). And any of you who'd like to listen to a quick but informative podcast with Brian - can listen to that here. Some of you may still be left with questions about how to get from point A to point B and even more confused than when you started thinking about this new world of Digital Darwinism. The post below, grabbed from an abundance of great thought leadership prose on Brian's blog may help you frame the path you need to start walking sooner versus later to stay off of the endangered species list.  As you explore your path forward, please keep Oracle in mind - we do offer a wide range of solutions to help your organization 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} optimize the engagement for your customers, employees and partners. The Path from a Social Brand to a Social Business Brian Solis Originally posted May 2, 2012 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media. Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible. We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question. With all of the newfound success in social networks, the truth is that we’re only just beginning to learn what’s possible and that’s where you come in. When compared to the investment in time and resources across the board, social media represents only a small part of the mix. But with your help, that’s all about to change. The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. One of the most profound takeaways from the report was this gem; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.” With insights like this, it’s easy to see why the race to social is becoming heated. The report also highlighted exactly where social fits in the marketing mix today and as you can see, despite all of the hype, it’s not a dominant focus yet. As of August 2011, the percentage of overall marketing budgets dedicated to social media hovered at around 7%. However, in 2012 the investment in social media will climb to 10%. And, in five years, social media is expected to represent almost 18% of the total marketing budget. Think about that for a moment. In 2016, social media will only represent 18%? Queue the sound of a record scratching here. With businesses finding success in social networks, why are businesses failing to realize the true opportunity brought forth by the ability to listen to, connect with, and engage with customers? While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit. The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business. Doing so will translate customer insights from what they do and don’t share in social networks into better products, services, and processes. See, customers want something more from their favorite businesses than creative campaigns, viral content, and everyday dialogue in social networks. Customers want to be heard and they want to know that you’re listening. How businesses use social media must remind them that they’re more than just an audience, consumer, or a conduit to “trigger” a desired social effect. Herein lies both the challenge and opportunity of social media. It’s bigger than marketing. It’s also bigger than customer service. It’s about building relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities. When it comes down to it, Twitter, Facebook, Youtube, Foursquare, are all channels for listening, learning, and engaging. It’s what you do within each channel that builds a community around your brand. And, at the end of the day, the value of the community you build counts for everything. It’s important to understand that we cannot assume that these networks simply exist for people to lineup for our marketing messages or promotional campaigns. Nor can we assume that they’re reeling in anticipation for simple dialogue. They want value. They want recognition. They want access to exclusive information and offers. They need direction, answers and resolution. What we’re talking about here is the multidimensional makeup of consumers and how a one-sided approach to social media forces the needs for social media to expand beyond traditional marketing to socialize the various departments, lines of business, and functions to engage based on the nature of the situation or opportunity. In the same CMO study, it was revealed that marketers believe that social media has a long way to go toward integrating into the overall company strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” 22% chose “one.” Critical functions such as service, HR, sales, R&D, product marketing and development, IR, CSR, etc. are either not engaged or are operating social media within a silo disconnected from other efforts or possibilities. The problem is that customers don’t view a company by silo, instead they see one company, one brand, and their experience in social media forms an impression that eventually contributes to their view of your brand. The first step here is to understand business priorities and objectives to assess how social media can be additive in achieving these goals. Additionally, surveying the landscape to determine other areas of interest as its specifically related to your business. • Are customers seeking help or direction? • Who are your most valuable customers and what are they sharing? • How can you use social media to acquire and retain customers? - What ideas are circulating and how can you harness user generated activity and content to innovate or adapt to better meet the needs of customers? - How can you broaden a single customer view to recognize the varying needs of customers and how your organization can organize around each circumstance? - What insights exist based on how consumers are interacting with one another? How can this intelligence inform marketing, service, products and other important business initiatives? - How can your business extend their current efforts to deliver better customer experiences and in turn more effectively unit internal collaboration and communication? Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time. Beyond relevance, a social business fosters a culture of change that unites employees and customers and sets a foundation for meaningful and beneficial relationships. Innovation, communication, and creativity are the natural byproducts of engagement and transformation. As a social brand, we are competing for the moment. As a social business, we are competing the future in all that we do today.

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  • Preventing adult content in a forum

    - by John Doe
    I'm working on a forum that allows images attached to the posts and doesn't require registration. Thing is, I'd like to provide a work-safe navigation option in which the posts with porn images attached aren't shown. The ideas I've come up with are: Making the work-safe option the default and treating all posts with images attached as pornographic, and making them visible only if the user "unchecks" it. Making all posts with images attached not work-safe by default and changing their status to work-safe only after a moderator approved it. Only then they would be visible if the user has the "work-safe" option checked. Does anyone else have an idea? Also, how the big web services deal with this? (YouTube, CraigsList, even StackExchange). By the way, I don't think that "nudity detector" libraries are accurate and they give plenty of false positives and negatives. Thanks!

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