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  • sys.dm_exec_query_profiles – FAQ

    - by Michael Zilberstein
    As you probably know, this DMV is new in SQL Server 2014. It had been first announced in CTP1 but only in BOL . Now in CTP2 everyone can “play” with it. Since BOL is a little bit unclear (understatement detected), I’ve prepared this small FAQ as a result of discussion with Adam Machanic ( blog | twitter ) and Matan Yungman ( blog | twitter ). Q: What did you expect from sys.dm_exec_query_profiles? A: Expectations were very high – it promised, for the first time, ability to see _actual_ execution...(read more)

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  • Trending Buffer Pool Performance Using DMV sys.dm_os_performance_counters

    I'd seen you posted a tip on capturing SQL based PerfMon counters using sys.dm_os_performance_counters. What queries can I run against those stored results that would allow me to examine memory usage on my SQL instance? Join SQL Backup’s 35,000+ customers to compress and strengthen your backups "SQL Backup will be a REAL boost to any DBA lucky enough to use it." Jonathan Allen. Download a free trial now.

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  • sys.dm_os_performance_counters Data Pivoted

    - by NeilHambly
    At times I often want to know what is happening inside my SQL Servers, there are of course a multitude of ways I could "peek" into the activity that has been happening, Sometimes I just need to get a quick summary of those facts, maybe just to know if anything unusal has happened I'm not yet aware of, an easy way I can do that is to query the DMV sys.dm_os_performance_counters, As t here are tons of blog posts already out there on using the data from this DMV, I'm not going to focus...(read more)

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  • Python sys.argv lists and indexes

    - by Fred Gerbig
    In the below code I understand that sys.argv uses lists, however I am not clear on how the index's are used here. def main(): if len(sys.argv) >= 2: name = sys.argv[1] else: name = 'World' print 'Hello', name if __name__ == '__main__': main() If I change name = sys.argv[1] to name = sys.argv[0] and type something for an argument it returns: Hello C:\Documents and Settings\fred\My Documents\Downloads\google-python-exercises \google-python-exercises\hello.py Which kind of make sense. Can someone explain how the 2 is used here: if len(sys.argv) >= 2: And how the 1 is used here: name = sys.argv[1]

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  • July, the 31 Days of SQL Server DMO’s – Day 23 (sys.dm_db_index_usage_stats)

    - by Tamarick Hill
    The sys.dm_db_index_usage_stats Dynamic Management View is used to return usage information about the various indexes on your SQL Server instance. Let’s have a look at this DMV against our AdventureWorks2012 database so we can examine the information returned. SELECT * FROM sys.dm_db_index_usage_stats WHERE database_id = db_id('AdventureWorks2012') The first three columns in the result set represent the database_id, object_id, and index_id of a given row. You can join these columns back to other system tables to extract the actual database, object, and index names. The next four columns are probably the most beneficial columns within this DMV. First, the user_seeks column represents the number of times that a user query caused a seek operation against a particular index. The user_scans column represents how many times a user query caused a scan operation on a particular index. The user_lookups column represents how many times an index was used to perform a lookup operation. The user_updates column refers to how many times an index had to be updated due to a write operation that effected a particular index. The last_user_seek, last_user_scan, last_user_lookup, and last_user_update columns provide you with DATETIME information about when the last user scan, seek, lookup, or update operation was performed. The remaining columns in the result set are the same as the ones we previously discussed, except instead of the various operations being generated from user requests, they are generated from system background requests. This is an extremely useful DMV and one of my favorites when it comes to Index Maintenance. As we all know, indexes are extremely beneficial with improving the performance of your read operations. But indexes do have a downside as well. Indexes slow down the performance of your write operations, and they also require additional resources for storage. For this reason, in my opinion, it is important to regularly analyze the indexes on your system to make sure the indexes you have are being used efficiently. My AdventureWorks2012 database is only used for demonstrating or testing things, so I dont have a lot of meaningful information here, but for a Production system, if you see an index that is never getting any seeks, scans, or lookups, but is constantly getting a ton of updates, it more than likely would be a good candidate for you to consider removing. You would not be getting much benefit from the index, but yet it is incurring a cost on your system due to it constantly having to be updated for your write operations, not to mention the additional storage it is consuming. You should regularly analyze your indexes to ensure you keep your database systems as efficient and lean as possible. One thing to note is that these DMV statistics are reset every time SQL Server is restarted. Therefore it would not be a wise idea to make decisions about removing indexes after a Server Reboot or a cluster roll. If you restart your SQL Server instances frequently, for example if you schedule weekly/monthly cluster rolls, then you may not capture indexes that are being used for weekly/monthly reports that run for business users. And if you remove them, you may have some upset people at your desk on Monday morning. If you would like to begin analyzing your indexes to possibly remove the ones that your system is not using, I would recommend building a process to load this DMV information into a table on scheduled basis, depending on how frequently you perform an operation that would reset these statistics, then you can analyze the data over a period of time to get a more accurate view of what indexes are really being used and which ones or not. For more information about this DMV, please see the below Books Online link: http://msdn.microsoft.com/en-us/library/ms188755.aspx Follow me on Twitter @PrimeTimeDBA

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  • A quick look at: sys.dm_os_buffer_descriptors

    - by Jonathan Allen
    SQL Server places data into cache as it reads it from disk so as to speed up future queries. This dmv lets you see how much data is cached at any given time and knowing how this changes over time can help you ensure your servers run smoothly and are adequately resourced to run your systems. This dmv gives the number of cached pages in the buffer pool along with the database id that they relate to: USE [tempdb] GO SELECT COUNT(*) AS cached_pages_count , CASE database_id WHEN 32767 THEN 'ResourceDb' ELSE DB_NAME(database_id) END AS Database_name FROM sys.dm_os_buffer_descriptors GROUP BY DB_NAME(database_id) , database_id ORDER BY cached_pages_count DESC; This gives you results which are quite useful, but if you add a new column with the code: …to convert the pages value to show a MB value then they become more relevant and meaningful. To see how your server reacts to queries, start up SSMS and connect to a test server and database – mine is called AdventureWorks2008. Make sure you start from a know position by running: -- Only run this on a test server otherwise your production server's-- performance may drop off a cliff and your phone will start ringing. DBCC DROPCLEANBUFFERS GO Now we can run a query that would normally turn a DBA’s hair white: USE [AdventureWorks2008] go SELECT * FROM [Sales].[SalesOrderDetail] AS sod INNER JOIN [Sales].[SalesOrderHeader] AS soh ON [sod].[SalesOrderID] = [soh].[SalesOrderID] …and then check our cache situation: A nice low figure – not! Almost 2000 pages of data in cache equating to approximately 15MB. Luckily these tables are quite narrow; if this had been on a table with more columns then this could be even more dramatic. So, let’s make our query more efficient. After resetting the cache with the DROPCLEANBUFFERS and FREEPROCCACHE code above, we’ll only select the columns we want and implement a WHERE predicate to limit the rows to a specific customer. SELECT [sod].[OrderQty] , [sod].[ProductID] , [soh].[OrderDate] , [soh].[CustomerID] FROM [Sales].[SalesOrderDetail] AS sod INNER JOIN [Sales].[SalesOrderHeader] AS soh ON [sod].[SalesOrderID] = [soh].[SalesOrderID] WHERE [soh].[CustomerID] = 29722 …and check our effect cache: Now that is more sympathetic to our server and the other systems sharing its resources. I can hear you asking: “What has this got to do with logging, Jonathan?” Well, a smart DBA will keep an eye on this metric on their servers so they know how their hardware is coping and be ready to investigate anomalies so that no ‘disruptive’ code starts to unsettle things. Capturing this information over a period of time can lead you to build a picture of how a database relies on the cache and how it interacts with other databases. This might allow you to decide on appropriate schedules for over night jobs or otherwise balance the work of your server. You could schedule this job to run with a SQL Agent job and store the data in your DBA’s database by creating a table with: IF OBJECT_ID('CachedPages') IS NOT NULL DROP TABLE CachedPages CREATE TABLE CachedPages ( cached_pages_count INT , MB INT , Database_Name VARCHAR(256) , CollectedOn DATETIME DEFAULT GETDATE() ) …and then filling it with: INSERT INTO [dbo].[CachedPages] ( [cached_pages_count] , [MB] , [Database_Name] ) SELECT COUNT(*) AS cached_pages_count , ( COUNT(*) * 8.0 ) / 1024 AS MB , CASE database_id WHEN 32767 THEN 'ResourceDb' ELSE DB_NAME(database_id) END AS Database_name FROM sys.dm_os_buffer_descriptors GROUP BY database_id After this has been left logging your system metrics for a while you can easily see how your databases use the cache over time and may see some spikes that warrant your attention. This sort of logging can be applied to all sorts of server statistics so that you can gather information that will give you baseline data on how your servers are performing. This means that when you get a problem you can see what statistics are out of their normal range and target you efforts to resolve the issue more rapidly.

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  • Beware: Upgrade to ASP.NET MVC 2.0 with care if you use AntiForgeryToken

    - by James Crowley
    If you're thinking of upgrading to MVC 2.0, and you take advantage of the AntiForgeryToken support then be careful - you can easily kick out all active visitors after the upgrade until they restart their browser. Why's this?For the anti forgery validation to take place, ASP.NET MVC uses a session cookie called "__RequestVerificationToken_Lw__". This gets checked for and de-serialized on any page where there is an AntiForgeryToken() call. However, the format of this validation cookie has apparently changed between MVC 1.0 and MVC 2.0. What this means is that when you make to switch on your production server to MVC 2.0, suddenly all your visitors session cookies are invalid, resulting in calls to AntiForgeryToken() throwing exceptions (even on a standard GET request) when de-serializing it: [InvalidCastException: Unable to cast object of type 'System.Web.UI.Triplet' to type 'System.Object[]'.]   System.Web.Mvc.AntiForgeryDataSerializer.Deserialize(String serializedToken) +104[HttpAntiForgeryException (0x80004005): A required anti-forgery token was not supplied or was invalid.]   System.Web.Mvc.AntiForgeryDataSerializer.Deserialize(String serializedToken) +368   System.Web.Mvc.HtmlHelper.GetAntiForgeryTokenAndSetCookie(String salt, String domain, String path) +209   System.Web.Mvc.HtmlHelper.AntiForgeryToken(String salt, String domain, String path) +16   System.Web.Mvc.HtmlHelper.AntiForgeryToken() +10  <snip> So you've just kicked all your active users out of your site with exceptions until they think to restart their browser (to clear the session cookies). The only work around for now is to either write some code that wipes this cookie - or disable use of AntiForgeryToken() in your MVC 2.0 site until you're confident all session cookies will have expired. That in itself isn't very straightforward, given how frequently people tend to hibernate/standby their machines - the session cookie will only clear once the browser has been shut down and re-opened. Hope this helps someone out there!

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  • SQL Server Management Data Warehouse - quick tour on setting health monitoring policies

    - by ssqa.net
    Profiler, Perfmon, DMVs & scripts are legendary tools for a DBA to monitor the SQL arena. In line with these tools SQL Server 2008 throws a powerful stream with policy based management (PBM) framework & management data warehouse (MDW) methods, which is a relational database that contains the data that is collected from a server that is a data collection target. This data is used to generate the reports for the System Data collection sets, and can also be used to create custom reports. .....(read more)

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  • Health Check: Mandriva

    <b>The H Open:</b> "Mandriva began life in July 1998 as Linux Mandrake in France in Gael Duval's bedroom after he ported a KDE 1.0 desktop onto Red Hat Linux 5.1, uploaded the result onto two FTP servers, went away on holiday, and came back to find that he had a popular and successful Linux distribution on his hands."

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  • Which computer side has more salary chance in future programmer , sys admin , network admin , web developer

    - by Name
    I want to know which computer field has more probability of getting high salary with experience in the following fields 1)Programmer c , c++ , java 2)Sys admin MIcrosoft . linux 3)Network admin (Cisco ccna ccnp 4)web developer Any more idea will be good i work as web developer for 3 years and stiing at 40K$. I have to find new job and still look like i don't have offer more than 50K. may be i have chosen the wrong path. My friend in network admin has started from 65K and with experince he is going the ccnp or ccie with more high packages. I may e wrong , please correct me

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  • Submitting a sitemap to take care of inherited Google crawler errors

    - by leeand00
    I have an awful lot of Google Crawler errors (1000 or so) after I inherited a site that the previous owner migrated without moving much of their content. Would generating a map of the current site and submitting it to Google help fix this? Is there any quicker, automated way to eliminate errors other than clicking each and every site error? Note: I have already tried automating this on my own.

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  • EV SSL Certificates - does anyone care?

    - by pygorex1
    Is any one aware of any data or studies from an impartial source that show the impact of EV SSL certificates on customer behavior? I've been unable to find any such studies. If an EV SSL certificate increases sales on a web store front by even a few points, I can see the value. Aside from data targeted at EV SSL it may be possible to guess at customer behavior based on user interaction with regular SSL certificates. Are users even aware of SSL security? Does regular SSL have any proven effect on web store front sales? Note, that I'm not asking about the necessity of good encryption - I'm asking about a potential customer's perception of security & trust.

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  • Oracle Tutor: Installing Is Not Implementing or Why CIO's should care about End User Adoption

    - by emily.chorba(at)oracle.com
    Eighteen months ago I showed Tutor and UPK Productive Day One overview to a CIO friend of mine. He works in a manufacturing business which had been recently purchased by a global conglomerate. He had a major implementation coming up, but said that the corporate team would be coming in to handle the project. I asked about their end user training approach, but it was unclear to him at the time. We were in touch over the course of the implementation project. The major activities were data conversion, how-to workshops, General Ledger realignment, and report definition. The message was "Here's how we do it at corporate, and here's how you are going to do it." In short, it was an application software installation. The corporate team had experience and confidence and the effort through go-live was smooth. Some weeks after cutover, problems with customer orders began to surface. Orders could not be fulfilled in a timely fashion. The problem got worse, and the corporate emergency team was called in. After many days of analysis, the issue was tracked down and resolved, but by then there were weeks of backorders, and their customer base was impacted in a significant way. It took three months of constant handholding of customers by the sales force for good will to be reestablished, and this itself diminished a new product sales push. I learned of these results in a recent conversation with the CIO. I asked him what the solution to the problem was, and he replied that it was twofold. The first component was a lack of understanding by customer service reps about how a particular data item in order entry was to be filled in, resulting in discrepant order data. The second component was that product planners were using this data, along with data from other sources, to fill in a spreadsheet based on the abandoned system. This spreadsheet was the primary input for planning data. The result of these two inaccuracies was that key parts were not being ordered to effectively meet demand and the lead time for finished goods was pushed out by weeks. I reminded him about the Productive Day One approach, and it's focus on methodology and tools for end user training. A more collaborative solution workshop would have identified proper applications use in the new environment. Using UPK to document correct transaction entry would have provided effective guidelines to the CSRs for data entry. Using Oracle Tutor to document the manual tasks would have eliminated the use of an out of date spreadsheet. As we talked this over, he said, "I wish I knew when I started what I know now." Effective end user adoption is the most critical and most overlooked success factor in applications implementations. When the switch is thrown at go-live, employees need to know how to use the new systems to do their jobs. Their jobs are made up of manual steps and systems steps which must be performed in the right order for the implementing organization to operate smoothly. Use Tutor to document the manual policies and procedures, use UPK to document the systems tasks, and develop this documentation in conjunction with a solution workshop. This is the path to develop effective end user training material for a smooth implementation. Learn More For more information about Tutor, visit Oracle.com or the Tutor Blog. Post your questions at the Tutor Forum. Chuck Jones, Product Manager, Oracle Tutor and BPM

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  • A Warning to Those Using sys.dm_exec_query_stats

    - by Adam Machanic
    The sys.dm_exec_query_stats view is one of my favorite DMVs. It has replaced a large chunk of what I used to use SQL Trace for--pulling metrics about what queries are running and how often--and it makes this kind of data collection painless and automatic. What's not to love? But use cases for the view are a topic for another post. Today I want to quickly point out an inconsistency. If you're using this view heavily, as I am, you should know that in some cases your queries will not get a row. One...(read more)

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  • HTG Explains: What Is Open-Source Software and Why You Should Care

    - by Chris Hoffman
    Geeks often describe programs as being “open source” or “free software.” If you’re wondering exactly what these terms mean and why they matter, read on. (No, “free software” doesn’t just mean that you can download it for free.) Whether a program is open-source or not doesn’t just matter to developers, it ultimately matters for users, too. Open-source software licenses give users freedoms they would not otherwise have. Image Credit: Quinn Dombrowski on Flickr How To Use USB Drives With the Nexus 7 and Other Android Devices Why Does 64-Bit Windows Need a Separate “Program Files (x86)” Folder? Why Your Android Phone Isn’t Getting Operating System Updates and What You Can Do About It

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  • How to solve my big communication issue and take care in future

    - by Rahul Mehta
    My company had a POC which was done by me,my senior ,my boss and our channel partner team 4 people and our company team done most of coding and first installation of the softwares of the POC was done by channel partner team, and documented the same thing, i had installed on our server, Our comapny team worked very hard. Now we are about to start second stage of POC. But today my boss told me that my senior and channel partner team have issue with me ,regarding my communication. So before considering me on this project they want to resolve this issue or not considered me . I agree i have less communications skills. and I don't ask any question till i need to any one , i prefer to ask on stackoverflow. But i don't know, how this issue is being arise ,i had done all the things they asked , replied to all email and talk on phone. I always obeyed them. I always told them what they asked. what should i do that these type of issue doesn't arrive in future. And now boss told me to prepare a script to talk with my senior to resolve the issue. what should i talk to my senior? I want to work on this project , but i don't want to do so much request to work on this project. How should and what should (Code Documentation , Research Material I done etc . what are docs neccessary for communication with team member )i communication with my team member in future so these kind of issue not arise.

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  • Does Google AdWords care about duplicate content?

    - by Yarin
    Our site offers several families of products, all of which have a common set of configurations. For simplicity's sake, we'll say we offer products A, B and C, each with configurations 1, 2 and 3 Products: A, B, C Configurations: 1, 2, 3 We want to create landing page <- ad group combinations that reflect each possible combination of each product and configuration. Each product and each configuration have their own page, and so each landing page would have include the product content and the configuration content: ourproducts.com/A-1 (Contains copy for A and 1) ourproducts.com/A-2 ourproducts.com/A-3 ourproducts.com/B-1 ... etc... As you can see, this will lead to duplicate content across our product pages, though in different combinations. My question is, does this matter from AdWords point of view? Will there be any negative consequence to repeating portions of content this way?

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  • Why CFOs Should Care About Big Data

    - by jmorourke
    The topic of “big data” clearly has reached a tipping point in 2012.  With plenty of coverage over the past few years in the IT press, we are now starting to see the topic of “big data” covered in mainstream business press, including a cover story in the October 2012 issue of the Harvard Business Review.  To help customers understand the challenges of managing “big data” as well as the opportunities that can be created by leveraging “big data”, Oracle has recently run and published the results of a customer survey, as well as white papers and articles on this topic.  Most recently, we commissioned a white paper titled “Mastering Big Data: CFO Strategies to Transform Insight into Opportunity”. The premise here is that “big data” is not just a topic that CIOs should pay attention to, but one that CFOs should understand and take advantage of as well.  Clearly, whoever masters the art and science of big data will be positioned for competitive advantage in their industries or markets.  That’s why smart CFOs are taking control of big data and business analytics projects, not just to uncover new ways to drive growth in a slowing global economy, but also to be a catalyst for change in the enterprise.  With an increasing number of CFOs now responsible for overseeing IT investments and providing strategic insight to the board, CFOs will be increasingly called upon to take a leadership role in assessing the value of “big data” initiatives, building on their traditional skills in reporting and helping managers analyze data to support decision making. Here’s a link to the white paper referenced above, which is posted on the Oracle C-Central/CFO web site, as well as some other resources that can help CFOs master the topic of “big data”: White Paper “Mastering Big Data:  CFO Strategies to Transform Insight into Opportunity CFO Market Watch article:  “Does Big Data Affect the CFO?” Oracle Survey Report:  “From Overload to Impact – An Industry Scorecard on Big Data Industry Challenges” Upcoming Big Data Webcast with Andrew McAfee Here’s a general link to Oracle C-Central/CFO in case you want to start there: www.oracle.com/c-central/cfo Feel free to contact me if you have any questions or need additional information:  [email protected]

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  • Why do employers care so much about GPA?

    - by Recursion
    I went to a pretty good engineering school and did CS. I graduated with a 2.86 gpa and really tried my best. I even took a few graduate classes in place of undergrad courses to challenge myself. I really liked those a lot. But the second question I am always asked is "What was your gpa?", this of course always comes after "How are you today?". Once I tell them either 2.86 or a rounded 2.9 they immediately shut off. I have even had them stop the interview saying the 3.0 is the cut off. Does a tenth of a point really mean that much?

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  • What is Devops and Why You Should Care?

    - by Tanu Sood
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} According to Wikipedia, DevOps (a portmanteau of development and operations) is a software development method that stresses communication, collaboration and integration between software developers and information technology (IT) professionals. DevOps is a response to the interdependence of software development and IT operations. It aims to help an organization rapidly produce software products and services. That definition of DevOps is the – what. The “why” is even easier. Standardized development methodology, clear communication and documented processes supported by a standards-based, proven middleware platform improves application development and management cycles, brings agility and provides greater availability and security to your IT infrastructure. Clearly, DevOps is about connecting people, products and processes. Ultimately, DevOps is about connecting IT to business. If you haven’t already seen it, do check out Bob Rhubart’s feature on DevOps in the latest issue of Oracle Magazine. And for more information on how Oracle Fusion Middleware, the #1 application infrastructure foundation, visit us on oracle.com Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • What is TCO and Why Should You Care?

    Understanding the total cost of ownership as it applies to technology will help you make better buying decisions for your company and save you time, money and aggravation. Analyst Laurie McCabe explains what you need to know about TCO.

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  • What is TCO and Why Should You Care?

    Understanding the total cost of ownership as it applies to technology will help you make better buying decisions for your company and save you time, money and aggravation. Analyst Laurie McCabe explains what you need to know about TCO.

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  • Two Simple Keys to SEO Success - Take Care of the Basics and Forget About Algorithm-Chasing

    Search engine optimization (SEO) is critical to the success of any website because it helps to improve a website's visibility in the natural search results - the end result of which should be that the optimized website experiences a sustainable boost in search referral traffic. And yet in spite of the obvious importance of SEO, the reality is that the vast majority of websites have never been exposed to even a bare-minimum level of SEO effort, meaning that they are potentially forfeiting top rankings - and the traffic that top rankings virtually guarantee - to their competitors Why do so few people bother with SEO when it is so essential to a website's success?

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  • Take Care When Choosing an SEO Company

    There are so many different kinds of SEO companies and as every company has individual requirements that you will need to find a company that works best for you and can accommodate your requirements. Unfortunately, many people discover the hard way that they have been hoodwinked by SEO firms who do not deliver what they promise. This often leaves them mistrustful of any company offering SEO services.

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