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• News from the Fusion Update Program Office

  Cliff Godwin, Senior Vice President for Oracle's Fusion Upgrade Program Office, speaks with Fred about how Oracle can help with the overall customer experience of moving from the Applications Unlimited product lines to Fusion Applications.

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• How Customers Can Prepare for Fusion Today

  Cliff speaks with Nadia Bendjedou, Product Strategy Director for Oracle's Application Technology organization, about ways customers can prepare their current Oracle investment for Fusion by leveraging Fusion Technology and components that are available today for our entire applications portfolio.

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• InSync12 and Australia Visits: UX is Global, Regional, Everywhere!

  - by ultan o'broin

  I attended the Australian Oracle User Group (AUSOUG) and Quest International User Group's InSync12 event in Melbourne, Australia: the user group conference for Oracle products in the ANZ region. I demoed Oracle Fusion Applications and then presented how Oracle crafted the world class Fusion Apps user experience (UX). I explained about the Oracle user experience design pattern strategy of uptake for all apps, not just Fusion, and what our UX pattern externalization strategy means for customers, partners, and ADF developers. A great conference, lots of energy, the InSync12 highlights for me were Oracle's Senior Vice President Cliff Godwin’s fast-moving Oracle E-Business Suite (EBS) roadshow with the killer Oracle Endeca user experience uptake, and Oracle ADF product outreachmeister Chris Muir’s (@chriscmuir) session on Oracle ADF Mobile solution and his hands-on mobile app development showing how existing ADF/JDev skills can build a secure, code once-deploy-to-many-device hybrid app solution in minutes. Cliff Godwin shows off the Oracle Endeca integration with Oracle E-Business Suite. Chris Muir talked the talk and then walked the walked with Oracle ADF Mobile. Applications UX was mixing it up with the crowd at InSync12 too, showing off cool mobile UX solutions, gathering data for future innovations, and engaging with EBS, JD Edwards, and PeopleSoft apps customers and partners. User conferences such as InSync12 are an important part of our Oracle Applications UX user-centered design process, giving real apps users the opportunity to make real inputs and a way for us to watch and to listen to their needs and wants and get views on current and emerging UX too. Eric Stilan (@icondaddy) of Applications UX uses an iPad to gather feedback on the latest UX designs from conference attendees. While in Melbourne, I also visited impressive Oracle partner, Callista for a major ADF and UX pow-wow, and was the er, star of a very proactive event hosted by another partner Park Lane Information Technology (coordinated by Bambi Price (@bambiprice) of ODTUG) where I explained what UX is about, and how partner and customers can engage, participate and deploy that Applications UX scientific insight to advantage for their entire business. I also paired up with Oracle Australia in Sydney to visit key customers while there, and back at Oracle in Melbourne I spoke with sales consultants and account managers about regional opportunities and UX strategy, and came away with an understanding of what makes the Oracle market tick in Australia. Mobile worker solution development and user experience is hot news in Australia, and this was a great opportunity to team up with Chris Muir and show how the alignment of the twin stars of UX design patterns and ADF technology enables developers to make great-looking, usable apps that really sparkle. Our UX design patterns--or functional (UI) patterns, to use the developer world language--means that developers now have not only a great tool set to build apps on Oracle ADF/FMW but proven, tested usability solutions to solve common problems they can apply in the IDE too. In all, a whirlwind UX visit, packed with events and delivery opportunities, and all too short a time in the wonderful city of Melbourne. I need to get back there soon! For those who need a reminder, there's a website explaining how to get involved with, and participate in, Applications User Experience (including the Oracle Usability Advisory Board) events and programs. Thank you to AUSOUG, Quest, InSync, Callista, Park Lane IT, everyone at Oracle Australia, Chris Muir, and all the other people who came together to make this a productive visit. Stay tuned for more UX developments and engagements in the region on the Oracle VoX blog and Usable Apps website too!

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• The Presentation Secrets of Steve Jobs

  - by guybarrette

  A few years go, I got interested in presentation styles after reading Cliff Atkinson’s Beyond Bullet Points book.  At that time, it was obvious that the Microsoft presentation culture was kind of missing the point by having far too many bullet points. I recently picked up Carmine Gallo’s The Presentation Secrets of Steve Jobs.  I enjoyed this short read (238 pages) book full of presentation tips.  The best advise that I got from reading this book is that you must have an antagonist in your presentation.  This will help the audience visualize and understand the problem (antagonist) and the solution (what you present).  When presenting a technical topic, it is easy to forget to explain what problem is being solved by using this new technology/technique/pattern/API. This is a great read for anyone giving presentations, technical or not.     var addthis_pub="guybarrette";

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• The Presentation Secrets of Steve Jobs

  A few years go, I got interested in presentation styles after reading Cliff Atkinsons Beyond Bullet Points book.  At that time, it was obvious that the Microsoft presentation culture was kind of missing the point by having far too many bullet points. I recently picked up Carmine Gallos The Presentation Secrets of Steve Jobs.  I enjoyed this short read (238 pages) book full of presentation tips.  The best advise that I got from reading this book is that you must have an antagonist...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Hello NHibernate! Quickstart with NHibernate (Part 1)

  - by BobPalmer

  When I first learned NHibernate, I could best describe the experience as less of a learning curve and more like a learning cliff.  A large part of that was the availability of tutorials.  In this first of a series of articles, I will be taking a crack at providing people new to NHibernate the information they need to quickly ramp up with NHibernate. For the first article, I've decided to address the gap of just giving folks enough code to get started.  No UI, no fluff - just enough to connect to a database and do some basic CRUD operations.  In future articles, I will discuss a repository pattern for NHibernate, parent-child relationships, and other more advanced topics. You can find the entire article via this Google Docs link: http://docs.google.com/Doc?docid=0AUP-rKyyUMKhZGczejdxeHZfOGMydHNqdGc0&hl=en Enjoy! -Bob

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• Server-side Input

  - by Thomas

  Currently in my game, the client is nothing but a renderer. When input state is changed, the client sends a packet to the server and moves the player as if it were processing the input, but the server has the final say on the position. This generally works really well, except for one big problem: falling off edges. Basically, if a player is walking towards an edge, say a cliff, and stops right before going off the edge, sometimes a second later, he'll be teleported off of the edge. This is because the "I stopped pressing W" packet is sent after the server processes the information. Here's a lag diagram to help you understand what I mean: http://i.imgur.com/Prr8K.png I could just send a "W Pressed" packet each frame for the server to process, but that would seem to be a bandwidth-costly solution. Any help is appreciated!

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• HTML5 apps

  Right now nobody’s interested in a mobile solution that does not contain the words “iPhone” and “app” and that is not submitted to a closed environment where it competes with approximately 2,437 similar mobile solutions.Compared to the current crop of mobile clients and developers, lemmings marching off a cliff follow a solid, sensible strategy. Startling them out of this obsession requires nothing short of a new buzzword.Therefore I’d like to re-brand standards-based mobile websites and applications,...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Intersection of player and mesh

  - by Will

  I have a 3D scene, and a player that can move about in it. In a time-step the player can move from point A to point B. The player should follow the terrain height but slow going up cliffs and then fall back, or stop when jumping and hitting a wall and so on. In my first prototype I determine the Y at the player's centre's X,Z by intersecting a ray with every triangle in the scene. I am not checking their path, but rather just sampling their end-point for each tick. Despite this being Javascript, it works acceptably performance-wise. However, because I am modeling the player as a single point, the player can position themselves so that they are half-in a cliff face and so on. I need to model them as as a solid e.g. some cluster of spheres or a even their fuller mesh. I am also concerned that if they were moving faster they might miss the test altogether. How should I solve this?

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• What static analysis tools are available for C#?

  - by Paul Mrozowski

  What tools are there available for static analysis against C# code? I know about FxCop and StyleCop. Are there others? I've run across NStatic before but it's been in development for what seems like forever - it's looking pretty slick from what little I've seen of it, so it would be nice if it would ever see the light of day. Along these same lines (this is primarily my interest for static analysis), tools for testing code for multithreading issues (deadlocks, race conditions, etc.) also seem a bit scarce. Typemock Racer just popped up so I'll be looking at that. Anything beyond this? Real-life opinions about tools you've used are appreciated.

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• Partners, Start your Engines

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Hello speed racer - OPN here to inform you that in case you missed it, our ISV Focused PartnerCast took place last week in Oracle’s Redwood Shores studio. Without a roadblock in site, Oracle’s key drivers discussed topics like Optimized and Oracle’s Cloud offerings; even OPN partner MSC took it to the next level by stopping by to share with us their first hand experience with the Oracle Exastack Optimized program. By stepping into Oracle’s ”Motor Speedway”, better known as the Exastack lab, MSC was able to fine tune, test and optimize their application on Oracle Exadata, as well as gain outstanding expertise on several technical areas such as optimizing multithreaded applications and database tuning. By optimizing their solution, MSC has “decreased their deployment time and saw a 30 percent performance improvement in database.” Sounds like someone’s gearing up for an “Oracle Indy 500.” By achieving Oracle Exadata Optimized status, MSC is putting performance in the driver’s seat, and their customers at the front of the race by delivering a solution that is tuned for performance, scalability and reliability. So go ahead and let the Oracle Exastack Optimized pit crew take you to the finish line. Learn how to go from 0-60 by watching MSC’s segment of the ISV Focused PartnerCast below. Ready… Set… Optimize! The OPN Communications Team

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• What is the 'accumulator in HQ9+?

  - by Koning Baard XIV

  I was just reading a bit about the HQ9+ programming language ( http://esolangs.org/wiki/HQ9 , http://en.wikipedia.org/wiki/HQ9%2B and http://www.cliff.biffle.org/esoterica/hq9plus.html ), and it tells me something about a so called 'accumulator' which can be incremented, but not be accessed. Also, using the + doesn't manipulate the result: code H+H result Hello World Hello World Can anyone explain me how this works, what this does and if it even makes any sense? Thanks

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• Linux servers seeing bad download performance behind Sonicwall firewall

  - by Joshua Penix

  I'm working with a pair of co-located CentOS Linux servers sitting behind a Sonicwall PRO 2040 Enhanced firewall running in transparent bridge mode. These servers are having a strange problem downloading files more than a few megabytes in size. For example, if I try to wget or FTP a copy of the Linux kernel from kernel.org, the first ~1-2MB will download at 600+K/s, and then throughput will drop off a cliff to 1K/s. I've reviewed all the firewall configuration settings for anything suspicious, but found nothing. More interestingly, I performed the same download with a Windows server sitting behind the same firewall, and it sailed right through at 600+K/s the whole way. Has anyone seen this? Where should I start looking to troubleshoot this problem?

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• Equivalent of LogRotate for Windows?

  - by mfinni

  We have a huge logfile being written by a vendor's application. Let's assume the vendor won't do anything that we ask. Is there any way of rotating that logfile somehow? We're looking at about 300 MB an hour being written - I'd much rather chunk that into 10 MB pieces, and let anything older than a day or over 1000 files fall off a cliff. (I know I know, possible duplicate of How do you rotate apache logs on windows without interrupting service? ) Aha - the Chomp log was dead, but searching for "chomp logrotate brought me to it's new site. I'll give it a try tomorrow and reply if I like it. I'd still like to hear about software anyone else is using that works for this.

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• Oracle Australia Supports MS Sydney to Gong Ride by Chris Sainsbury

  - by user769227

  What is the Sydney to Gong Ride? The Gong Ride is a one of a kind fundraising event. You can pedal 90 km from Sydney to Wollongong on any day of the year but it's only on the first Sunday of November that you'll experience the camaraderie, fellowship, unity, safey, scenery and sense of achievement for pedalling in support of people living with MS. Well done to the 22 members of the Oracle Sydney to Gong ride on Sunday 6 November. For many, this was the first time riding over distance – officially a 90km event, by GPS about 84km. The event started in Sydney Park, Newtown. We left in a few separate groups between 6.30 and 7.30am – and finished with times between 2 hours 45 mins and 6 hours. With 10,000 riders there was a lot of congestion at the start but that soon thinned out as we left Sydney. It was a great spring day for the event but at 34 degrees it was getting pretty warm once we left the shade of the Royal National Park and carried on over the Sea Cliff bridge and down the coast road towards Wollongong. Unfortunately Dan managed to get himself a facial scrub when someone clipped his front wheel on the descent from Bald Hill lookout. No major incidents thankfully and Dan soldiered on. Most importantly everyone had a good time (even Dan) and we raised $5,800 for Multiple Sclerosis Australia. In total more than $3.7m was raised for this good cause.

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• Oracle Enterprise Manager sessions on the last day of the Oracle Open World

  - by Anand Akela

  Hope you had a very productive Oracle Open World so far . Hopefully, many of you attended the customer appreciation event yesterday night at the Treasures Islands.   We still have many enterprise manager related sessions today on Thursday, last day of Oracle Open World 2012. Download the Oracle Enterprise Manager 12c OpenWorld schedule (PDF) Oracle Enterprise Manager Cloud Control 12c (and Private Cloud) Time Title Location 11:15 AM - 12:15 PM Application Performance Matters: Oracle Real User Experience Insight Palace Hotel - Sea Cliff 11:15 AM - 12:15 PM Advanced Management of JD Edwards EnterpriseOne with Oracle Enterprise Manager InterContinental - Grand Ballroom B 11:15 AM - 12:15 PM Spark on SPARC Servers: Enterprise-Class IaaS with Oracle Enterprise Manager 12c Moscone West - 3018 11:15 AM - 12:15 PM Pinpoint Production Applications’ Performance Bottlenecks by Using JVM Diagnostics Marriott Marquis - Golden Gate C3 11:15 AM - 12:15 PM Bringing Order to the Masses: Scalable Monitoring with Oracle Enterprise Manager 12c Moscone West - 3020 12:45 PM - 1:45 PM Improving the Performance of Oracle E-Business Suite Applications: Tips from a DBA’s Diary Moscone West - 2018 12:45 PM - 1:45 PM Advanced Management of Oracle PeopleSoft with Oracle Enterprise Manager Moscone West - 3009 12:45 PM - 1:45 PM Managing Sun Servers and Oracle Engineered Systems with Oracle Enterprise Manager Moscone West - 2000 12:45 PM - 1:45 PM Strategies for Configuring Oracle Enterprise Manager 12c in a Secure IT Environment Moscone West - 3018 12:45 PM - 1:45 PM Using Oracle Enterprise Manager 12c to Control Operational Costs Moscone South - 308 2:15 PM - 3:15 PM My Oracle Support: The Proactive 24/7 Assistant for Your Oracle Installations Moscone West - 3018 2:15 PM - 3:15 PM Functional and Load Testing Tips and Techniques for Advanced Testers Moscone South - 307 2:15 PM - 3:15 PM Oracle Enterprise Manager Deployment Best Practices Moscone South - 104 Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter

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• ADF sessions at UKOUG conference by Grant Ronald

  - by JuergenKress

  For those in the UK, or those who have a few travel dollars left in their budget I just wanted to hi-light a couple of reasons you might want to present to your management as to why you should attend the UKOUG conference this year to get your ADF fill. Firstly, there are three days packed with the ADF content from the brightest minds in ADF-land. In no particular order, some of the stand out sessions for me will be: Duncan Mills presenting a keynote on the Future of Oracle's Fusion Development Luc Bors will be demoing ADF Mobile Frank Nimphius will be giving a tour around JDeveloper 12c Steven Davelaar of JHeadstart fame will be giving an insight on task flows and ADF Faces. Aino Andriessen will focus on build and deployment Frank Houweling will tell us how he can make your ADF application run 70% faster Chris Muir will give a masterclass on ADF architecture. In addition, the UKOUG will be running a 3 days of ADF Mobile hands-on sessions. Mobile is just about the hottest development topic at this time so this is an ideal opportunity to roll up your sleeves and build on-device mobile applications. There will also be a roundtable discussion on which development tool is right for you, and a roundtable on the strategic importance of ADF. Of course, the conference is not all about ADF; Tom Kyte will be there, Cliff Godwin (SVP who looks after Oracle Applications) and a host of others. This might be a great opportunity to get some ADF education. For more adf information visit Grant Ronald’s blog. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. BlogTwitterLinkedInMixForumWiki Technorati Tags: ADF,UKOUG,conference,WebLogic Community,Oracle,OPN,Jürgen Kress

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• Sorry. Not Much Happened Today!

  - by steve.diamond

  And THAT blog headline is dedicated to Seth Godin, who recently wrote that unlike its print brethren, digital media outlets aren't burdened with having to make their articles long enough to match the number of surrounding ad pages. He states that just because you CAN write more doesn't mean you SHOULD. Well, you don't have to tell me that twice. So to continue my rambling entry today, I'd suggest you read this post by Donal Daly on 10 steps to intelligent Social CRM for Sales. No seriously, read it. It's almost like a Groundswell Cliff Notes for sales people. I particularly love his third point. Of course I haven't "gotten" it yet, but I've got a whole life time, for crying out loud. Seriously, this is a great read and a fast one. And finally, in the department of longer reads, a thanks and shout out to Paul Greenberg for mentioning Oracle's new iPad app for Siebel CRM in his ZDNet blog. Hey, I warned you...not much happened today. Per se!

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• Fix 403 errors in Google Webmaster Tools

  - by Justin

  Hi Team, I have a domain that has "fallen off a cliff" for searches in Google. Searches that used to be in position 1-4 are now gone from page 1. The same search in Bing shows the typical position expected (top 5 results). In reviewing Google Webmaster Tools, I am seeing two problems: 1. The Sitemap is reporting two errors: General HTTP error: HTTP 403 error (Forbidden) URLs not accessible However, the URL they provide as "no accessible" is accessible. I can click the link Google provides and it works fine. There are 6,000 crawl errors of type 403. Again, most of these pages that have 403 are accessible in my browser (tried various browsers as well). About half are from January, the other half from November. There are no IP-specific firewall rules on ports 80 and 443 that could block the goolgebot Using the user agent switcher add-on for FF I confirmed that the page loads when the user agent is the googlebot I an confirm that most of the pages reported as 403 are accessible. A search of just "site:thedomain.com" does confirm there are over 9,000 in the index. But most searches don't return the site. I believe the 403 issues are the cause of the fall in search rankings, but I can't seem to find any information online with ideas about how to address this. Any ideas? jpe

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• 8 Reasons to Attend Oracle OpenWorld 2012

  - by kgee

  Every year, the Oracle Hardware team recognizes the unique buzz that accompanies the season of OpenWorld. During the late nights kept possible by the grace of caffeine combined with the stress and eagerness for the event to run smoothly, we like to remind ourselves of why all our hard work is going to pay off. So, now that we've registered, here are some of our top reasons that we’re excited for Oracle OpenWorld 2012: The KeynotesJust to name a few...Larry Ellison, Mark Hurd, Thomas Kurian, John Fowler and many more are speaking live. We're expecting to walk away from the keynotes with a new frame of reference on a vast array of hot topics. NetworkingWhether it's through means of the OpenWorld Lounges, social media, or bars and cafes around Moscone Center, we'll be surrounded by people who are experts in the hardware field. Hardware SessionsThere are enough sessions to satisfy every Oracle hardware knowledge need. Hardware Experts in GeneralSo many experts that we wish we could be in two places at once sometimes. Pearl Jam & Kings of LeonRock out with these two legendary bands at the Oracle Appreciation Event! Oracle Music FestivalJoss Stone, Macy Gray, the Hives, and Jimmy Cliff will be welcome escapes at the end of each day at OpenWorld, and are just a couple more reasons these all nighters before OpenWorld are worth it. ORACLE TEAM USA and the America's Cup trophyAfter the sailors take on San Francisco Bay for Fleet Week, we’ll be soliciting them for autographs and taking pictures with them at OpenWorld. Location, Location, LocationThe Moscone Center is beautiful and in the best location in San Francisco. We know the OpenWorld hype will get to us sometimes, and it's nice to know that we have pretty much everything San Francisco has to offer at our finger tips. Why are you excited for #OOW? Tell us why!

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• Tiled Editor: How is this Map Handling Collision?

  - by user2736286

  BrowserQuest map in question. From what I understand, with tiled, there are two main ways to specify collision: Create an object layer, and interpret the shapes in the engine as collision objects. Create a tiled layer, and make all tiles in the layer have a collision property, and interpret all tiles in the layer as collision objects. I'm using BrowserQuest as a big source of inspiration for my project, and I want to know how they handled collision on the level editing side. I've checked through all their layers, expecting an object layer to be handling cliff collision like: But there are no such object layers to be found. Furthermore, the tile layers containing the tiles for such cliffs have no properties at all, meaning that they didn't just specify "collision" for such tile layers. I especially need to know how they handled less rectangular shapes like: I could imagine that they are not using explicit collision layers, but instead determining collision in the actual engine, based off the presence of specific tile layer sprites. Only because BrowserQuest has whole-tile movement, and it wouldn't look too odd if a small apple, taking up only a fraction of the tile size, prevents movement over that entire tile. But I'm creating a game with more precise movement, so collision has to be tight to the apple, and I really want to know how BrowserQuest approached collision defining. If anyone knowledgeable with Tiled could take a quick look at the map, I'd appreciate it! I'm tearing my hair out here :). Thanks

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• The advantages & disadvantages to be had from using a Web Framework?

  - by JHarley1

  Hello, This question is focused on extracting the advantages and disadvantages of using Web based Frameworks: such as Cake PHP, Zend, jQuery, ASP.NET). This question is completely language agnostic. Let me start with the notion of "Standing on the shoulders of Giants". Advantages: Empowers Developers - by taking features that would have previously have taken 100's of lines of code and compressing them into one simple function call empowers developers to integrate more complex features into their Web Sites. Allow for Quicker development of applications - this is very relevant for people that need websites created in a very small window (has anyone any examples of this?) Lower Costs - allows programmers to pass cost savings onto the customer, a whole new range of customers generated that wanted a website but previously could not afford the higher development costs. Disadvantages: Lost Understanding - by relying on the features of a framework a developer is in danger of loosing understanding on how things work (underneath the hood). The configuration cliff - once you go further than the configuration of your framework your productivity drops right off, it can be difficult to implement features outside of a frameworks configuration. Developer tramlines - you (the developer) has to do things the way that the developer want you to do things. Security issues - giving people these tools to develop professional looking websites fast is a potential risk, people can quickly create professional looking websites for fraudulent companies. I wonder what people make of my points, and whether any body disagrees with them? Also if people have additional points I would be grateful. Many Thanks, J

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• Xcode: Using a custom framework

  - by Robert

  The error I'm getting: in /Users/robert/Documents/funWithFrameworks/build/Debug-iphonesimulator/funWithFrameworks.framework/funWithFrameworks, can't link with a main executable Cliff notes: trying to include framework doesn't want to link More detail: I'm developing for a mobile device... hint, hint using Xcode and I'm trying to make my own custom framework which I can include from another application. So far, I've done the following: Create a new project; an iPhone OS window based app. Go to target info- under packaging, change the wrapper extension from app to framework Go to Action-new build phase - copy headers. Change roles of headers to 'public' From my application, I add the framework to the frameworks group.

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• change a value xml in php but false with a node name id-7

  - by Nataly Nguyen

  I want to change a xml, but fails with this code. I think mistake with name of variable (ID-1) in php. chang.php <?php include 'example.php'; $xml = new SimpleXMLElement($xmlstr); $xml->ID-1 = '8'; $xml->name = 'Big Cliff'; $xml->asXML('test2.xml'); echo $xml->asXML(); ?> example.php <?php $xmlstr = <<<XML <?xml version="1.0" encoding="utf-8"?> <film> <ID-1>29</ID-1> <name>adf</name> </film> XML; ?>

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• Go Big or Go Special

  - by Ajarn Mark Caldwell

  Watching Shark Tank tonight and the first presentation was by Mango Mango Preserves and it highlighted an interesting contrast in business trends today and how to capitalize on opportunities.  <Spoiler Alert> Even though every one of the sharks was raving about the product samples they tried, with two of them going for second and third servings, none of them made a deal to invest in the company.</Spoiler>  In fact, one of the sharks, Kevin O’Leary, kept ripping into the owners with statements to the effect that he thinks they are headed over a financial cliff because he felt their costs were way out of line and would be their downfall if they didn’t take action to radically cut costs. He said that he had previously owned a jams and jellies business and knew the cost ratios that you had to have to make it work.  I don’t doubt he knows exactly what he’s talking about and is 100% accurate…for doing business his way, which I’ll call “Go Big”.  But there’s a whole other way to do business today that would be ideal for these ladies to pursue. As I understand it, based on his level of success in various businesses and the fact that he is even in a position to be investing in other companies, Kevin’s approach is to go mass market (Go Big) and make hundreds of millions of dollars in sales (or something along that scale) while squeezing out every ounce of cost that you can to produce an acceptable margin.  But there is a very different way of making a very successful business these days, which is all about building a passionate and loyal community of customers that are rooting for your success and even actively trying to help you succeed by promoting your product or company (Go Special).  This capitalizes on the power of social media, niche marketing, and The Long Tail.  One of the most prolific writers about capitalizing on this trend is Seth Godin, and I hope that the founders of Mango Mango pick up a couple of his books (probably Purple Cow and Tribes would be good starts) or at least read his blog.  I think the adoration expressed by all of the sharks for the product is the biggest hint that they have a remarkable product and that they are perfect for this type of business approach. Both are completely valid business models, and it may certainly be that the scale at which Kevin O’Leary wants to conduct business where he invests his money is well beyond the long tail, but that doesn’t mean that there is not still a lot of money to be made there.  I wish them the best of luck with their endeavors!

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