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  • Global User Experience Research: Mobile

    - by ultan o'broin
    A shout out to the usableapps.oracle.com blog article Going Native to Understand Mobile Workers. Oracle is a global company and with all that revenue coming from outside the US, international usability research is essential. So read up about how the Applications User Experience team went about this important user-centered ethnographic research. Personalization is king in the mobile space. Going native is a great way to uncover exactly what users want as they work and use their mobile devices, but you need to do it worldwide!

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  • Google s'achemine vers la recherche sans recherche ou comment délivrer des résultats sans que l'utilisateur n'ait à le demander

    Google s'achemine vers la recherche sans recherche Ou comment délivrer des résultats sans que l'utilisateur n'ait à le demander Lors de la conférence « LeWeb10 », qui se tient actuellement à Paris (à Saint-Denis exactement), Marissa Mayer, ex-Vice Présidente du Search Product (du moteur de recherche donc) de Google - et à présent en charge de la branche Géolocalisation et des Services Localisés - est revenue sur une des perspectives d'avenir de la société. Lors d'un entretien sur la grande scène de la manifestion, elle a ainsi laissé entendre qu'un des prochains produits importants de Google serait la « découverte contextuelle » (contextual discovery) Il ne s...

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  • A brief introduction to BRM and architecture

    - by Yani Miguel
    Oracle Communications Billing and Revenue Management (Oracle BRM) is the telcos industry´s leading solution intended for communications service providers. This post encourages to know BRM starting with the basics. History Portal was a billing and revenue managament solution to communications industry created by Portal Software. In 2006 Oracle acquired Portal Software and the solution was renamed BRM. Today Oracle BRM is the first end-to-end packaged enterprise software suite for the communications industry, however BRM is just one more product in the catalog of OSS solutions that Oracle offers. BRM can bill and manage all communications services including wireline, wireless, broadband, cable, voice over IP, IPTV, music, and video. BRM Architecture BRM´s architecture consists of 4 layers or tiers. Through these layers are the data, bussines logic and interfaces to connect graphical client tools.Application tier This layer provides GUI client tools enabling communication to other layers through open APIs. Some BRM client applications are: Customer Center Pricing Center Universal Event Loader Web Server BRM Billing Application Collections Center Permissioning Center Furthermore, this layer is where are provided real-time external events. Bussines Process Tier Although all layers are equally important, I think it deserves more atention because in this tier BRM functionality is implemented. All functions that give life to BRM are in this layer coded in C language called Opcodes (System Processes in the image). Any changes or additional functionality should be made here, so when we try to customize the product, we will most of the time programming in this layer (Business Policies in the image).Bussines Process Tier Features: Implements Portal system functionalityValidates data from the application tierModifies Portal behavior through business policies. Business policies can by customized.Triggers external systems using event notification. Object Tier This layer is responsible for transfer the BRM requests into database language and translate BRM requests into external system requests. Without it, the business logic (data from Bussines Process Tier) could not be understood by the relational database. Data tier Data tier is responsable for the storage of BRM database and other external systems databases. External systems include credit card, tax, and directory servers. Finally, It's important to note that BRM is designed to easily integrate with the following solutions:AIA 2.4 Siebel CRM E-Business Suite - G/L onlyCommunications Services Gatekeeper Oracle BI Publisher. Personally, I think that BRM could improve migrating client-server architecture to a fully web platform that works with Oracle Middleware like any product of the Fusion Middleware family. Hopefully there are already initiatives in this area.

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  • Using DMAIC Methodology to Enhance Information Portals

    Discover how to enhance your website's revenue and traffic from an end-to-end perspective by applying DMAIC (Six Sigma) methodology to your website. Learn about the key metrics, fundamentals of SEO (Search Engine Optimization) and Ad Words, and how to increase your site traffic all in one place.

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  • About Google Adwords Ads

    Google AdWords is the flagship advertising model of Google and also the driving force behind its revenue. The total advertising revenues that Google earns in every fiscal year is completely because o... [Author: John Anthony - Computers and Internet - May 03, 2010]

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  • Supercharging the Performance of Your Front-Office Applications @ OOW'12

    - by Sanjeev Sharma
    You can increase customer satisfaction, brand equity, and ultimately top-line revenue by deploying  Oracle ATG Web Commerce, Oracle WebCenter Sites, Oracle Endeca applications, Oracle’s  Siebel applications, and other front-office applications on Oracle Exalogic, Oracle’s combination  of hardware and software for applications and middleware. Join me (Sanjeev Sharma) and my colleague, Kelly Goetsch, at the following conference session at Oracle Open World to find out how Customer Experience can be transformed with Oracle Exalogic: Session:  CON9421 - Supercharging the Performance of Your Front-Office Applications with Oracle ExalogicDate: Wednesday, 3 Oct, 2012Time: 10:15 am - 11:15 am (PST)Venue: Moscone South (309)

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  • Paid Advertising Versus SEO

    There are arguments over which way to go with your advertising budget for you new website. Here we will discuss both of the options and the potential which they can bring in terms of conversions and revenue's.

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  • New study shows supply chain cost management increased from 6.0% to 6.9%

    - by John Murphy
    A global survey of supply chain managers indicates that aggressively managing costs and creating a flexible supply chain are major factors for businesses in successfully growing market share as the economy rebounds. Results also show supply chain managers are investing in systems and developing partnerships that enable greater visibility with their supply chain partners. http://www.mhia.org/news/industry/11429/flexible-supply-chains-drive-growth-in-revenue-and-profit

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  • WebCenter Customer Spotlight: Global Village Telecom Ltda

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryGlobal Village Telecom Ltda. (GVT)  is a leading Brazilian telecommunications company, developing solutions and providing services for corporate and end users. GVT is located in Curitiba, Brazil, employs 6,000 people and has an annual revenue of around US$1 billion.  GVT business objectives were to improve corporate communications, accelerate internal information flow, provide continuous access to the all business files and  enable the company’s leadership to provide information to all departments in real time. GVT implemented Oracle WebCenter Content to centralize the company's content and they built  a portal to share and find content in real-time. Oracle WebCenter Content enabled GVT to quickly and efficiently integrate communication among all company employees—ensuring that GVT maintain a competitive edge in the market. Human Resources reduced the time required for issuing internal statements to all staff from three weeks to one day. Company OverviewGlobal Village Telecom Ltda. (GVT)  is a leading telecommunications company, developing solutions and providing services for corporate and end users. The company offers diverse innovative products and advanced solutions in conventional fixed telephone communications, data transmission, high speed broadband internet services, and voice over IP (VoIP) services for all market segment. GVT is located in Curitiba, Brazil, employs 6,000 people and have an  annual revenue of around US$1 billion.   Business ChallengesGVT business objectives were to improve corporate communications, accelerate internal information flow, provide continuous access to the all business files and enable the company’s leadership to provide information to all departments in real time. Solution DeployedGVT worked with the Oracle Partner IT7 to deploy Oracle WebCenter Content to securely centralize the company's content such as growth indicators, spreadsheets, and corporate and descriptive project schedules. The solution enabled real-time information sharing through the development of Click GVT, a portal that currently receives 100,000 monthly impressions from employee searches. Business ResultsGVT gained a competitive edge in the communications market by accelerating internal information flow, streamlining the content standardizing information and enabled real-time information sharing and discovery. Human Resources  reduced the time required for issuing  internal statements to all staff from three weeks to one day. “The competitive nature of telecommunication industry demands rapid information in the internal flow of the company. Oracle WebCenter Content enabled us to quickly and efficiently integrate communication among all company employees—ensuring that we maintain a competitive edge in the market.” Marcel Mendes Filho, Systems Manager, Global Village Telecom Ltda. Additional Information Global Viallage Telecom Ltda Customer Snapshot Oracle WebCenter Content

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  • Blogging from the PASS Summit : Nov. 8th keynote

    - by AaronBertrand
    Douglas McDowell talks about day 1, the video montage featuring folks here from all over the world, and the fiscal year. The important point I took from this is that PASS is a non-profit committed to investing its revenue back into the community. They are hiring another full-time community evangelist, adding IT resources for online resources like the SQL Saturday site, and further expanding global efforts. He introduces the new board members: Wendy Pastrick, James Rowland-Jones, and Sri Sridharan....(read more)

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  • 6 Ways to Modernize Your Customer Experience

    - by Mike Stiles
    If customers have changed, if the way they research and shop have changed, if their expectations have changed, if their ability to act on dissatisfaction has changed, but your customer experience has NOT changed, what was once “good enough” may now be crippling. Well, the customer has changed, and why wouldn’t they? You’ve probably changed too in your role as consumer. There’s more info available, it’s easier to get, there’s more choice, you’re more mobile, you’re more connected, it’s easier to buy, and yes, it’s easier to switch brands if experiences don’t meet your now higher expectations. Thanks to technological advances, we as marketers can increasingly work borderline miracles. But if we’re still not adamantly adopting customer centricity, and if we aren’t making the customer experience paramount amongst business goals, the tech is wasted. A far more modern customer experience is called for. Here are 6 ways to get there: 1. Modern Marketing: Marketing data is aggregated and targeted to the right customers, who are getting personal, relevant communications. In return, you’re getting insight that finally properly attributes revenue to your marketing efforts. 2. Modern Selling: Demand is being driven across all channels with modern selling tools. Productivity is up thanks to coordinated communication and selling, and performance is ever optimized using powerful analytics. 3. Modern CPQ: You’re cross-selling and upselling more effectively since reps and channel partners have been empowered with the ability to quickly, automatically generate 100% accurate, customer-friendly quotes complete with price controls and automated approvals. 4. Modern Commerce: You’re leveraging data and delivering personalized, targeted digital experiences to everyone. You’re attracting more visitors, and you’re able to scale and keep up with the market and control the experience. 5. Modern Service: You’re better serving your customers by making it easier for them to engage with your brand, plus you’re lowering your costs by increasing agent and tech support efficiencies. 6. Modern Social: You’re getting faster, deeper, more accurate insights from social and turning content around faster, which then goes out to the right people at the right time in the right place. You’ve also gotten proactive in your service, and customers love that. For far too many brands, the buying journey of Need, Research, Select, Buy, Use, Recommend across the multiple connect points of Social, Mobile, Store, Call Center, Site, Ecommerce is a disconnected mess. Oracle’s approach to CX is to connect every interaction your customer has with your brand, avoiding the revenue losses lousy customer experiences bring. How important is the experience to customers? 94% are willing to pay more of their hard-earned money to have better ones, while a meager 1% say they get the good, consistent experiences they expect. Brands, your words aren’t as loud anymore, so your actions as they relate to customer experience are going to have to do the talking. @mikestiles @oraclesocialPhoto: Julien Tromeur, freeimages.com

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  • Established Websites For Sale

    When we see a banner or an advertisement that websites are for sale or an ad for established websites for sale, we think about the website is that it is available to the general public for sale. This assumption is for all the internet savvy people who understand technical terms like domain name acquisition, internet properties, Google AdSense revenue, affiliate income from web properties.

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  • Looking at EMEA and Telecommunications

    - by Brian Dayton
    With Summer holidays starting up we've been spending a lot of time speaking with our counterparts in EMEA. Often we talk about recent customer successes. One of my recent discoveries is this great video covering BT's move towards SOA and how this initiative not only accelerated order delivery time from 6 days to 6 minutes but created new revenue streams and reduced time to implementation.

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  • WebCenter Customer Spotlight: Guizhou Power Grid Company

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryGuizhou Power Grid Company is responsible for power grid planning, construction, management, and power distribution in Guizhou Province, serving 39 million people. Giuzhou has 49,823 employees and an annual revenue of over $5 Billion. The business objectives were to consolidate information contained in disparate systems into a single knowledge repository and provide a safe and efficient way for staff and managers to access, query, share, manage, and store business information. Guizhou Power Grid Company saved more than US$693,000 in storage costs, reduced  average search times from 180 seconds to 5 seconds and solved 80% to 90% of technology and maintenance issues by searching the Oracle WebCenter Content management system. Company OverviewA wholly owned subsidiary of China Southern Power Grid Company Limited, Guizhou Power Grid Company is responsible for power grid planning, construction, management, and power distribution in Guizhou Province, serving 39 million people. Giuzhou has 49,823 employees and an annual revenue of over $5 Billion. Business ChallengesThe business objectives were to consolidate information contained in disparate systems, such as the customer relationship management and power grid management systems, into a single knowledge repository and provide a safe and efficient way for staff and managers to access, query, share, manage, and store business information. Solution DeployedGuizhou Power Grid Company  implemented Oracle WebCenter Content to build a content management system that enabled the secure, integrated management and storage of information, such as documents, records, images, Web content, and digital assets. The content management solution was integrated with the power grid, customer service, maintenance, and other business systems, as well as the corporate Web site. Business Results Saved more than US$693,000 in storage costs and shortened the material distribution time by integrating the knowledge management solution with the power grid, customer service, maintenance, and other business systems, as well as the corporate Web site Enabled staff to search 31,650 documents using catalogs, multidimensional attributes, and knowledge maps, reducing average search times from 180 seconds to 5 seconds and saving approximately 1,539 hours in annual search time Gained comprehensive document management, format transformation, security, and auditing capabilities Enabled users to upload new documents and supervisors to check the accuracy of these documents online, resulting in improved information quality control Solved 80% to 90% of technology and maintenance issues by searching the Oracle content management system for information, ensuring IT staff can respond quickly to users’ technical problems Improved security by using role-based access controls to restrict access to confidential documents and information Supported the efficient classification of corporate knowledge by using Oracle’s metadata functions to collect, tag, and archive documents, images, Web content, and digital assets “We chose Oracle WebCenter Content, as it is an outstanding integrated content management platform. It has allowed us to establish a system to access, query, share, manage, and store our corporate assets. This has laid a solid foundation for Guizhou Power Grid Company to improve management practices.” Luo Sixi, Senior Information Consultant, Guizhou Power Grid Company Additional Information Guizhou Power Grid Company Customer Snapshot Oracle WebCenter Content

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  • How Marketing Consulting Firms Can Generate SEO Bonuses

    Companies allot budgets for online Marketing Consulting Firms to expand the client base therefore resulting into more revenue. Most SEO professionals offer packages that are designed to improve website visibility for both visitors and search engines. Basically, the optimization of the content takes place with the use of keywords in the title and body tags.

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  • Google attaque le FISC américain pour avoir trop payé d'impôts en 2004, il réclame le remboursement de plus de 80 millions de dollars de taxes

    Google attaque le FISC américain, il aurait payé trop d'impôts en 2004 Et lui réclame plus de 80 millions de dollarsGoogle vient d'entamer une procédure contre l'U.S. Internal Revenue Service, l'équivalent du FISC, pour récupérer 83.5 millions de dollars qui, d'après le géant d'Internet, lui seraient dûs.Le litige porte sur une opération boursière concernant des warrants (des bons de souscription à fort effet de levier, souvent qualifiés de spéculatifs) lors d'une transaction avec AOL.Les warrants sont des options d'achat - ou de vente - d'un produit sous-jacent (ici des actions de Google) qui permettent à leurs détenteurs (ici AOL) d'acheter - ou de vendre - ce sous-jacent à un prix fixe détermi...

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  • A Look at Niche Specific Backlinks

    Backlinks are links post by users on blogs and comments on different forms of articles that exist over the internet. They are a good way to get traffic and can also help improve not just the page rank but also the search engine placement of a webpage. In many cases backlinks also help earn revenue and boost overall business.

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  • Oracle’s Visual CRM Solution

    Visual CRM adds the powerful visualization and document centric collaboration capabilities of Oracle’s AutoVue to Oracle’s best-in-class CRM solutions. By introducing a visual aspect to call center, field service, and ordering processes, Visual CRM helps teams provide faster responses to customer issues, optimize field service performance, and shorten ordering cycles while minimizing order errors.With Visual CRM, organizations can achieve improved customer service levels and field service operations which help drive margin, top line revenue, and customer retention.

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