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• CSV file read fail (PHP )

  - by user1020069

  I am trying to read a csv file (delimited by commas) but unfortunately, it isn't responding as it ought to. I am not so sure what I am doing wrong here, but I'll paste out the contents of the code and the CSV file both : $row = 0; if($handle = fopen("SampleQuizData.csv","r") !== FALSE) { // WORKS UNTIL HERE, SO FILE IS BEING READ while(!feof(handle)){ $line = fgetcsv($handle, 1024, ",") ; echo $line[2]; // DOES NOT WORK } } And the CSV file is (the emails and names have been changed here to protect the identities of the users) parijat,something,[email protected] matthew,durp, [email protected] steve,vai,[email protected] rajni,kanth,[email protected]

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• Difference between User Control and Custom Control Library

  - by Rod

  I'm working on creating a date/time user control in WPF using C# 2008. My first user control. I'm also using Matthew MacDonald's book, "Pro WPF in C# 2008". In that book he strongly recommended creating a user control using the WPF Custom Control Library project template; so I followed his suggestion. I've finished writing the code which would go into what I think of as the code-behind file. Now I'm ready to write the XAML. The only problem is, I just discovered there is no corresponding .xaml file? So, I don't get why using a WPF Custom Control Library project is better, or prefered, when writing a user control?

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• Velocity sort XML file with dynamic-elements

  - by shr_deadman

  Let's say I have a XML file wich looks like this: <root> <dynamic-element name='name' type='text' repeatable='true'> <dynamic-element name='prename' type='text' repeatable='false'> </dynamic element> </dynamic-element> </root> In Liferay the XML file will be filled with input. At the and I will have multiple $name-elements. The question is how I can sort the elements before I print them out with #foreach ($name in $name.getSiblings()) $name.prename.getData() $name.getData() #end thanks, Matthew

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• Use of .apply() with 'new' operator. Is this possible?

  - by Premasagar

  In JavaScript, I want to create an object instance (via the new operator), but pass an arbitrary number of arguments to the constructor. Is this possible? What I want to do is something like this (but the code below does not work): function Something(){ // init stuff } function createSomething(){ return new Something.apply(null, arguments); } var s = createSomething(a,b,c); // 's' is an instance of Something The Answer From the responses here, it became clear that there's no in-built way to call .apply() with the new operator. However, people suggested a number of really interesting solutions to the problem. My preferred solution was this one from Matthew Crumley (I've modified it to pass the arguments property): var createSomething = (function() { function F(args) { return Something.apply(this, args); } F.prototype = Something.prototype; return function() { return new F(arguments); } })();

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• SQLAuthority News – SafePeak’s SQL Server Performance Contest – Winners

  - by pinaldave

  SafePeak, the unique automated SQL performance acceleration and performance tuning software vendor, announced the winners of their SQL Performance Contest 2011. The contest quite unique: the writer of the best / most interesting and most community liked “performance story” would win an expensive gadget. The judges were the community DBAs that could participating and Like’ing stories and could also win expensive prizes. Robert Pearl SQL MVP, was the contest supervisor. I liked most of the stories and decided then to contact SafePeak and suggested to participate in the give-away and they have gladly accepted the same. The winner of best story is: Jason Brimhall (USA) with a story about a proc with a fair amount of business logic. Congratulations Jason! The 3 participants won the second prize of $100 gift card on amazon.com are: Michael Corey (USA), Hakim Ali (USA) and Alex Bernal (USA). And 5 participants won a printed copy of a book of mine (Book Reviews of SQL Wait Stats Joes 2 Pros: SQL Performance Tuning Techniques Using Wait Statistics, Types & Queues) are: Patrick Kansa (USA), Wagner Bianchi (USA), Riyas.V.K (India), Farzana Patwa (USA) and Wagner Crivelini (Brazil). The winners are welcome to send safepeak their mail address to receive the prizes (to “info ‘at’ safepeak.com”). Also SafePeak team asked me to welcome you all to continue sending stories, simply because they (and we all) like to read interesting stuff) as well as to send them ideas for future contests. You can do it from here: www.safepeak.com/SQL-Performance-Contest-2011/Submit-Story Congratulations to everybody! I found this very funny video about SafePeak: It looks like someone (maybe the vendor) played with video’s once and created this non-commercial like video: SafePeak dynamic caching is an immediate plug-n-play performance acceleration and scalability solution for cloud, hosted and business SQL server applications. By caching in memory result sets of queries and stored procedures, while keeping all those cache correct and up to date using unique patent pending technology, SafePeak can fix SQL performance problems and bottlenecks of most applications – most importantly: without actual code changes. By the way, I checked their website prior this contest announcement and noticed that they are running these days a special end year promotion giving between 30% to 45% discounts. Since the installation is quick and full testing can be done within couple of days – those have the need (performance problems) and have budget leftovers: I suggest you hurry. A free fully functional trial is here: www.safepeak.com/download, while those that want to start with a quote should ping here www.safepeak.com/quote. Good luck! Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Performance, SQL Puzzle, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Do unit tests sometimes break encapsulation?

  - by user1288851

  I very often hear the following: "If you want to test private methods, you'd better put that in another class and expose it." While sometimes that's the case and we have a hiding concept inside our class, other times you end up with classes that have the same attributes (or, worst, every attribute of one class become a argument on a method in the other class) and exposes functionality that is, in fact, implementation detail. Specially on TDD, when you refactor a class with public methods out of a previous tested class, that class is now part of your interface, but has no tests to it (since you refactored it, and is a implementation detail). Now, I may be not finding an obvious better answer, but if my answer is the "correct", that means that sometimes writting unit tests can break encapsulation, and divide the same responsibility into different classes. A simple example would be testing a setter method when a getter is not actually needed for anything in the real code. Please when aswering don't provide simple answers to specific cases I may have written. Rather, try to explain more of the generic case and theoretical approach. And this is neither language specific. Thanks in advance. EDIT: The answer given by Matthew Flynn was really insightful, but didn't quite answer the question. Altough he made the fair point that you either don't test private methods or extract them because they really are other concern and responsibility (or at least that was what I could understand from his answer), I think there are situations where unit testing private methods is useful. My primary example is when you have a class that has one responsibility but the output (or input) that it gives (takes) is just to complex. For example, a hashing function. There's no good way to break a hashing function apart and mantain cohesion and encapsulation. However, testing a hashing function can be really tough, since you would need to calculate by hand (you can't use code calculation to test code calculation!) the hashing, and test multiple cases where the hash changes. In that way (and this may be a question worth of its own topic) I think private method testing is the best way to handle it. Now, I'm not sure if I should ask another question, or ask it here, but are there any better way to test such complex output (input)? OBS: Please, if you think I should ask another question on that topic, leave a comment. :)

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• links for 2010-04-14

  - by Bob Rhubart

  Why business needs should shape IT architecture - McKinsey Quarterly - Business Technology - Organization "Too often, efforts to fix architecture issues remain rooted in a company’s IT practices, culture, and leadership. The reason, in part, is that the chief architect—the overall IT-architecture program leader—is frequently selected from within the technical ranks, bringing deep IT know-how but little direct experience or influence in leading a business-wide change program. A weak linkage to the business creates a void that limits the quality of the resulting IT architecture and the organization’s ability to enforce and sustain the benefits of implementation over time." -- Helge Buckow and Stéphane Rey (tags: architecture it technology enterprise mckinsey) Eric Maurice: April 2010 Critical Patch Update Released Eric Maurice offers the details on April 2010 Critical Patch Update (CPUApr2010), "the first one to include security fixes for Oracle Solaris" (tags: oracle otn database fusionmiddleware peoplesoft security) @shivmohan: Oracle – OAF – Oracle Application Framework – OA Framework "For all the PL/SQL and Oracle Forms developers out there, start planning your evolution. Sure PL/SQL and Forms will be around for some time, but you need to add more skills to your stack if you want to stay current (employable)." -- Shivmohan Purohit (tags: oracle otn application framework) @ORACLENERD: APEX Architecture Oracle ACE Chet Justice offer a "short list of potential architectures" for Oracle APEX, based on his experience with a client. (tags: oracle otn oracleace apex architecture) Luis Moreno Campos: Why is Exadata so fast? "You could find a lot of tech doc around oracle.com, but the bottom line is that the vision to even build a V2 and place it as an OLTP and DW (general purpose) machine is just pure genius." -- Luis Moreno Campos (tags: oracle otn exadata database) Edwin Biemond: Resetting Weblogic datasources with ANT Oracle ACE and Whitehorses architect Edwin Biemond shares an ANT script "to fire some WLST and Python commandos" to correct invalid database session states. (tags: oracle otn oracleace database ANT Python) @deltalounge: The future of MySQL with Oracle Peter Paul van de Beek has compiled an informative collection of Edward Scriven quotes, from various publications, on Oracle's plans for MySQL. (tags: oracle otn database mysql) Cristobal Soto: Coherence Special Interest Group: First Meeting in Toronto, Upcoming Events in New York and California Cameron Purdy, Patrick Peralta, and others are speaking at upcoming Coherence SIG events. Cristobal Soto shares the details. (tags: oracle otn coherence sig grid appserver)

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• Sesame update du jour: SL 4, OOB, Azure, and proxy support

  - by Fabrice Marguerie

  I've just published a new version of Sesame Data Browser. Here's what's new this time: Upgraded to Silverlight 4 Can run out-of-browser (OOB), with elevated permissions. This gives you an icon on your desktop and enables new scenarios. Note: The application is unsigned for the moment. Support for Windows Azure authentication Support for SQL Azure authentication If you are behind a proxy that requires authentication, just give Sesame a new try after clicking on "If you are behind a proxy that requires authentication, please click here" An icon and a button for closing connections are now displayed on connection tabsSome less visible improvements Here is the connection view with anonymous access: If you want to access Windows Azure tables as OData, all you have to do is use your table storage endpoint as the URL, and provide your access key: A Windows Azure table storage address looks like this: http://<your account>.table.core.windows.net/ If you want to browse your SQL Azure databases with Sesame, you have to enable OData support for them at https://www.sqlazurelabs.com/ConfigOData.aspx. I won't show how it works because it's already been done in several places over the Web. Here are pointers: OData.org: Got SQL Azure? Then you've got OData OakLeaf Systems: Enabling and Using the OData Protocol with SQL Azure Patrick Verbruggen: Creating an OData feed for your Azure databases Shawn Wildermuth: SQL Azure's OData Support Jack Greenfield: How to Use OData for SQL Azure with AppFabric Access Control You can choose to enable anonymous access or not. When you don't enable anonymous access, you have to provide an Issuer name and a Secret key, and optionally an Security Token Service (STS) endpoint: Excerpt from Jack Greenfield's blog: To enable OData access to the currently selected database, check the box labeled "Enable OData". When OData access is enabled, database user mapping information is displayed at the bottom of the form.Use the drop down list labeled "Anonymous Access User" to select an anonymous access user. If an anonymous access user is selected, then all queries against the database presented without credentials will execute by impersonating that user. You can access the database as the anonymous user by clicking on the link provided at the bottom of the page. If no anonymous access user is selected, then the OData Service will not allow anonymous access to the database.Click the link labeled "Add User" to add a user for authenticated access. In the pop up panel, select the user from the drop down list. Leave the issuer name empty for simple authentication, or provide the name of a trusted Security Token Service (STS) for federated authentication. For example, to federate with another ACS based STS, provide the base URI for the STS endpoint displayed by the Windows Azure AppFabric Portal for the STS.Click the "OK" button to complete the configuration process and dismiss the pop up panel. When one or more authenticated access users are added, the OData Service will impersonate them when appropriate credentials are presented. You can designate as many authenticated access users as you like. The OData Service will decide which one to impersonate for each query by inspecting the credentials presented with the query.Next time I'll give an overview of how Sesame Data Browser is built.In the meantime, happy data browsing!

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• Warm Reception By Partners at EMEA Manageability Forum

  - by Get_Specialized!

  For the EMEA Partners that were able to attend the event in Istanbul Turkey, thank you for your attendance and feedback at the event. As you can see, the weather kept most of inside during the event and at times there was even some snow.  And while it may have been chilly outside, there was a warm reception from Partners who traveled from all over EMEA to hear from other Oracle Specialized Partners and subject matter experts about the opportunities and benefits of Oracle Enterprise Manager and Exadata Specialization. Here you can see David Robo, Oracle Technology Director for Manageability kicking off the event followed later by Patrick Rood, Oracle Indirect Manageability Business. A special thank you to all the Partner speakers including Ron Tolido, VP and CTO of Application Services Continental Europe Capgemini, who delivered a very innovative keynote where many in attendance learned that Black Swans do exist. And while at break, interactivity among partners continued and it was great to see such innovative partners who had listed their achieved specializations on their business cards. Here we can see Oracle Enterprise Manager customer, Turkish Oracle User Group board member and Blogger Gokhan Atil sharing his product experiences with others attending. Additionally, Christian Trieb of Paragon Data, also shared with other Partners what the German Oracle User Group (DOAG) was doing around manageability and invitation to submit papers for their next event. Here we can see at one of the breaks, one of the event organizers Javier Puerta (left), Oracle Director of Partner Programs, joined by Sebastiaan Vingerhoed (middle), Oracle EE & CIS Manager Manageability and speaker on Managing the Application Lifecycle, Julian Dontcheff (right), Global Head of Database Management at Accenture. Below is Julian Dontcheff's delivering his partner presentation on Exadata and Lifecycle Management. Just after his plane landed and 1 hour Turkish taxi experience to the event location, Julian still took the time to sit down with me and provide some extra insights on his experiences of managing the enterprise infrastructure with Oracle Enterprise Manager. Below is one of the Oracle Enterprise Management Product Management Team,  Mark McGill, Oracle Principal Product Manager, presenting to Partners on how you can perform Chargeback and Metering with Oracle Enterprise Manager 12c Cloud Control. Overall, it was a great event and an extra thank you to those OPN Specialized Partners who presented, to the Partners that attended, and to those Oracle team members who organized the event and presented.

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• Silverlight Cream for February 14, 2011 -- #1047

  - by Dave Campbell

  In this Issue: Mohamed Mosallem, Tony Champion, Gill Cleeren, Laurent Bugnion, Deborah Kurata, Jesse Liberty(-2-), Tim Heuer, Mike Taulty, John Papa, Martin Krüger, and Jeremy Likness. Above the Fold: Silverlight: "Binding to a ComboBox in Silverlight : A Gotcha" Tony Champion WP7: "An Ultra Light Windows Phone 7 MVVM Framework" Jeremy Likness Shoutouts: Steve Wortham has a post up discussing Silverlight 5, HTML5, and what the future may bring From SilverlightCream.com: Silverlight 4.0 Tutorial (12 of N): Collecting Attendees Feedback using Windows Phone 7 Mohamed Mosallem is up to number 12 in his Silverlight tutorial series. He's continuing his RegistrationBooth app, but this time, he's building a WP7 app to give attendee feedback. Binding to a ComboBox in Silverlight : A Gotcha If you've tried to bind to a combobox in Silverlight, you've probably either accomplished this as I have (with help) by having it right once, and continuing, but Tony Champion takes the voodoo out of getting it all working. Getting ready for Microsoft Silverlight Exam 70-506 (Part 5) Gill Cleeren has Part 5 of his exam preparation post up on SilverlightShow. As with the others, he provides many external links to good information. Referencing a picture in another DLL in Silverlight and Windows Phone 7 Laurent Bugnion explains the pitfalls and correct way to reference an image from a dll... good info for loading images such as icons for Silverlight in general and WP7 also. Silverlight MVVM Commanding II Deborah Kurata has a part 2 up on MVVM Commanding. The first part covered the built-in commanding for controls that inherit from ButtonBase... this post goes beyond that into other Silverlight controls. Reactive Drag and Drop Part 1 This Drag and Drop with Rx post by Jesse Liberty is the 4th in his Rx series. He begins with a video from the Rx team and applies reactive programming to mouse movements. Yet Another Podcast #24–Reactive Extensions On the heels of his previous post on Rx, in his latest 'Yet Another Podcast', Jesse Liberty chats with Matthew Podwysocki and Bart De Smet about Reactive Extensions. Silverlight 4 February 2011 Update Released Today Tim Heuer announced the release of the February 2011 Silverlight 4 release. Check out Tim's post for information about what's contained in this release. Blend Bits 25–Templating Part 3 In his 3rd Templating tutorial in BlendBits, Mike Taulty demonstrates the 'Make into Control' option rather than the other way around. Silverlight TV 61: Expert Chat on Deep Zoom, Touch, and Windows Phone John Papa interviews David Kelley in the latest Silverlight TV... David is discussing touch in Silverlight and for WP7 and his WP7 apps in the marketplace. Simple Hyperlinkbutton style Martin Krüger has a cool Hyperlink style available at the Expression Gallery. Interesting visual for entertaining your users. An Ultra Light Windows Phone 7 MVVM Framework Jeremy Likness takes his knowledge of MVVM (Jounce), and WP7 and takes a better look at what he'd really like to have for a WP7 framework. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Samsung introduces smart watch. But without any smartness!

  - by Gopinath

  The era of mobile phone can be classified as before iPhone and after iPhone. When iPhone was introduced they were revolutionary, smart, awesome and technologically far advanced than any other phone available in the market. iPhone is the first true smartphone and a game changer. With the same goal in mind, Samsung tried revolutionizing watch industry by announcing Galaxy Gear watches. They branded them as a smart watch, hyped its release as if it’s going to revolutionize the way we use watches. But in reality there is nothing exciting about it. Instead it’s an expensive (300$) one, battery lasts less than a day, user interface is very very slow, has small memory capacity, not much of use if not connected to a Samsung phone!! With so many negative, how can it be a smart watch? Reviews on Galaxy Gear smart watch The Next Web Smartwatches are still too dumb The Verge Samsung’s Galaxy Gear isn’t really a smartwatch Gizmodo $300 is a lot for a souped up fitness tracker, and as far as the basic smartphone functions Galaxy Gear is capable of, those feel a little strange and counterintuitive ZD NET Samsung has left the door wide open with the Galaxy Gear, which looks both rushed and exorbitantly priced at the same time. Few Tweets on Galaxy Gear 1. Apple surprises with iPhone 2. Tablet rumors 3. Others rush crap to market 4. iPad 5. ‘iWatch’ Rumors 6. Others rush crap to market 7. ? — Matthew Panzarino (@panzer) September 4, 2013 Camera, phone, music… There’s one thing that the Gear doesn’t seem to have: a purpose | http://t.co/raK4Rgy6Fm by @SamGrobart — Businessweek (@BW) September 5, 2013   Galaxy Gear Video demo shows how slow it is Here is a Galaxy Gear hands on video from slashgear. You can see how slow the device performs   With the rumors of Apple building smart watch, Samsung rushed to the market with its own version of (smart) watch as a preemptive strike. But with a half baked product and without any innovation it back fired on it own reputation. This would’ve been great chance to Samsung to prove that the company is innovative and not a copy cat. But it failed to innovate and missed a chance.

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• Follow the How-To Geek Writers on Twitter

  - by The Geek

  Ever wonder what the How-To Geek writers are up to? If you’re a Twitter user, you can connect with us directly. We’ve also setup a new @howtogeeknews account if you just want to keep up with the latest articles. So if you want just the latest articles… click the image below and then click the Follow button. Otherwise, if you’d like to connect with the rest of us that actually use Twitter, you can follow each of us separately through  the links below. Note: Let’s try to stick to discussion, and leave the tech support questions for our forum. the How-To Geek (that’s me!) -  @howtogeek Matthew Guay – @maguay Trevor Bekolay – @TrevorBekolay Asian Angel – @asian_angel  Andrew Gehman – @andrewgehman Some of the HTG writers are not currently using Twitter… but I’m gonna list their accounts just in case you wanted to follow them. Mark Virtue – @markvirtue Mysticgeek – @mysticgeek  (He’s far too productive to waste time on Twitter!) Enjoy the conversation! Similar Articles Productive Geek Tips Got Awesome Geek Skills? The How-To Geek is Looking for WritersGot Awesome Skills? Why Not Write for How-To Geek?Integrate Twitter With Microsoft OutlookState of the Geek 2009: Behind the Scenes and Other GeekeryAnnouncing the How-To Geek Blogs TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Download Videos from Hulu Pixels invade Manhattan Convert PDF files to ePub to read on your iPad Hide Your Confidential Files Inside Images Get Wildlife Photography Tips at BBC’s PhotoMasterClasses Mashpedia is a Real-time Encyclopedia

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• Six Unusual Blogs I Like

  - by Bill Graziano

  I subscribe to and read over 100 SQL Server blogs every day.  I link to posts that I think are interesting.  I also read a fair number of non-SQL Server blogs.  Here are a few that I think are interesting. danah boyd. She is a researcher with Microsoft and writes about privacy, social media and teenagers.  I discovered her blog while looking for strategies to keep my personal and professional life separate.  (I haven’t found a good solution to that yet.)  Her stories of how teenagers use Facebook and other social media tools are fascinating. Clayton’s Web Snacks.  Steve Clayton works at Microsoft and has a variety of blogs out there.  This one focuses on … hmmm.  His latest posts are on graffiti, infographics, paper tweets, cartoons and slow motion videos.  It’s mostly visual and you never really know what you’ll get.  It’s always interesting though and I like what he posts.  It’s good creative stuff. Seth Godin.  Seth writes about Marketing.  I read him for motivation to get off my butt and get things done.  He’s a great motivator who encourages you to think big.  And do something! Ask the Pilot.  Patrick Smith is a commercial airline pilot writing about the airline industry.  He’s a great debunker of myths (no they don’t reduce oxygen in the cabin to keep you docile).  My favorite topics include the TSA, flying myths, airport reviews and flight delays. My old favorite flight blog used to be enplaned.  No one knew who wrote it.  It focused on the economics of the airline industry.  It was fascinating stuff.  One day it was gone.  The entire blog was deleted.  Someone tracked down some partial archives and put them online. The Agent’s Journal.  Jack Bechta is an NFL agent.  He writes about the business side of the NFL, the draft and free agency.  Lately he’s been writing about the potential lockout.  He has a distinct lack of hype which I find very refreshing.  xkcd.  I call this the comic for smart people.  A little math, some IT and internet privacy thrown in all make an unusual comic. Funny and intelligent.

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• links for 2011-01-06

  - by Bob Rhubart

  Coming to your town: Oracle Enterprise Cloud Summit During these full-day events, cloud experts will share real-world best practices, reference architectures, detailed customer case studies, and more. Events scheduled in cities around the world.  (tags: oracle otn cloud event) Webcast: Security and Compliance for Private Cloud Consolidation Roxana Bradescu, Senior Director for Oracle Database Security Products, discusses Oracle Database Security Solutions to securely consolidate data and meet compliance requirements within private cloud computing environments. Thursday, January 13, 2011. 10am PST | 1pm EST (tags: oracle cloud security) Answering Questions about Mobile Devices | The AppsLab "How do the numbers of Android and iOS users compare? How often are people switching? Where are all these BlackBerry and Nokia users? Do they plan to jump to Android or iOS? What about webOS? Is it relevant?" Some answers in this AppsLab survey. (tags: oracle otn enterprise2.0 mobilecomputing iphone blackberry android) Webcast: Achieve 24/7 Cloud Availability Without Expensive Redundancy Ashish Ray and Matthew Baier discuss Oracle’s Maximum Availability Architecture and Oracle Database 11g. (tags: oracle cloud highavailability webcast) Converting a PV vm back into an HVM vm (Wim Coekaerts Blog) "I wanted to convert one of my VMs that was based on a paravirt kernel into a vm that just boots as a regular hardware virt VM with a standard x86-64 kernel...It took me a little while to figure out the fastest way so now that I have it pretty much down I wanted to share the steps." - Wim Coekaerts (tags: oracle otn virtualization oraclevm) @OTN_Garage: Resources for VirtualBox 4.0 Rick "@OTN_Garage" Ramsey shares links to several resources for those with a VirtualBox jones. (tags: oracle otn virtualization virtualbox) 'Federal Service Bus' Helps Belgian Government Speak a Common Language - SOA in Action Blog "The first SOA-enabled application was developed in less than two months and was fully operational in approximately 10 weeks. In addition, new FSB modules are reusable for other Belgian e-government applications, saving both time and taxpayer dollars." - Joe McKendrick (tags: soa oracle) Show Notes: Architects in the Cloud (ArchBeat Podcast) The complete 4-part interview with Stephen G. Bennett and Archie Reed, the authors of "Silver Clouds, Dark Linings: A Concise Guide to Cloud Computing," is now available. (tags: oracle otn cloud podcast archbeat)

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• Understanding Data Science: Recent Studies

  - by Joe Lamantia

  If you need such a deeper understanding of data science than Drew Conway's popular venn diagram model, or Josh Wills' tongue in cheek characterization, "Data Scientist (n.): Person who is better at statistics than any software engineer and better at software engineering than any statistician." two relatively recent studies are worth reading.   'Analyzing the Analyzers,' an O'Reilly e-book by Harlan Harris, Sean Patrick Murphy, and Marck Vaisman, suggests four distinct types of data scientists -- effectively personas, in a design sense -- based on analysis of self-identified skills among practitioners.  The scenario format dramatizes the different personas, making what could be a dry statistical readout of survey data more engaging.  The survey-only nature of the data,  the restriction of scope to just skills, and the suggested models of skill-profiles makes this feel like the sort of exercise that data scientists undertake as an every day task; collecting data, analyzing it using a mix of statistical techniques, and sharing the model that emerges from the data mining exercise.  That's not an indictment, simply an observation about the consistent feel of the effort as a product of data scientists, about data science.  And the paper 'Enterprise Data Analysis and Visualization: An Interview Study' by researchers Sean Kandel, Andreas Paepcke, Joseph Hellerstein, and Jeffery Heer considers data science within the larger context of industrial data analysis, examining analytical workflows, skills, and the challenges common to enterprise analysis efforts, and identifying three archetypes of data scientist.  As an interview-based study, the data the researchers collected is richer, and there's correspondingly greater depth in the synthesis.  The scope of the study included a broader set of roles than data scientist (enterprise analysts) and involved questions of workflow and organizational context for analytical efforts in general.  I'd suggest this is useful as a primer on analytical work and workers in enterprise settings for those who need a baseline understanding; it also offers some genuinely interesting nuggets for those already familiar with discovery work. We've undertaken a considerable amount of research into discovery, analytical work/ers, and data science over the past three years -- part of our programmatic approach to laying a foundation for product strategy and highlighting innovation opportunities -- and both studies complement and confirm much of the direct research into data science that we conducted. There were a few important differences in our findings, which I'll share and discuss in upcoming posts.

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• Big Data – Buzz Words: What is NewSQL – Day 10 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the relational database. In this article we will take a quick look at the what is NewSQL. What is NewSQL? NewSQL stands for new scalable and high performance SQL Database vendors. The products sold by NewSQL vendors are horizontally scalable. NewSQL is not kind of databases but it is about vendors who supports emerging data products with relational database properties (like ACID, Transaction etc.) along with high performance. Products from NewSQL vendors usually follow in memory data for speedy access as well are available immediate scalability. NewSQL term was coined by 451 groups analyst Matthew Aslett in this particular blog post. On the definition of NewSQL, Aslett writes: “NewSQL” is our shorthand for the various new scalable/high performance SQL database vendors. We have previously referred to these products as ‘ScalableSQL‘ to differentiate them from the incumbent relational database products. Since this implies horizontal scalability, which is not necessarily a feature of all the products, we adopted the term ‘NewSQL’ in the new report. And to clarify, like NoSQL, NewSQL is not to be taken too literally: the new thing about the NewSQL vendors is the vendor, not the SQL. In other words - NewSQL incorporates the concepts and principles of Structured Query Language (SQL) and NoSQL languages. It combines reliability of SQL with the speed and performance of NoSQL. Categories of NewSQL There are three major categories of the NewSQL New Architecture – In this framework each node owns a subset of the data and queries are split into smaller query to sent to nodes to process the data. E.g. NuoDB, Clustrix, VoltDB MySQL Engines – Highly Optimized storage engine for SQL with the interface of MySQ Lare the example of such category. E.g. InnoDB, Akiban Transparent Sharding – This system automatically split database across multiple nodes. E.g. Scalearc  Summary In simple words – NewSQL is kind of database following relational database principals and provides scalability like NoSQL. Tomorrow In tomorrow’s blog post we will discuss about the Role of Cloud Computing in Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• ArchBeat Link-o-Rama for 2012-06-06

  - by Bob Rhubart

  Creating an Oracle Endeca Information Discovery 2.3 Application Part 3 : Creating the User Interface | Mark Rittman Oracle ACE Director Mark Rittman continues his article series. WebLogic Advisor WebCasts on-demand A series of videos by WebLogic experts, available to those with access to support.oracle.com. Integrating OBIEE 11g into Weblogic’s SAML SSO | Andre Correa A-Team blogger Andre Correa illustrates a transient federation scenario. InfoQ: Cloud 2017: Cloud Architectures in 5 Years Andrew Phillips, Mark Holdsworth, Martijn Verburg, Patrick Debois, and Richard Davies review the evolution of cloud computing so far and look five years into the future. Call for Nominations: Oracle Fusion Middleware Innovation Awards 2012 - Win a free pass to #OOW12 These awards honor customers for their cutting-edge solutions using Oracle Fusion Middleware. Either a customer, their partner, or an Oracle representative can submit the nomination form on behalf of the customer. Submission deadline: July 17. Winners receive a free pass to Oracle OpenWorld 2012 in San Francisco. SOA Analysis within the Department of Defense Architecture Framework (DoDAF) 2.0 – Part II | Dawit Lessanu The conclusion of Lessanu's two-part series for Service Technology Magazine. Driving from Business Architecture to Business Process Services | Hariharan V. Ganesarethinam "The perfect mixture of EA, SOA and BPM make enterprise IT highly agile so it can quickly accommodate dynamic business strategies, alignments and directions," says Ganesarethinam. "However, there should be a structured approach to drive enterprise architecture to service-oriented architecture and business processes." Book Review: Oracle Application Integration Architecture (AIA) Foundation Pack 11gR1: Essentials | Rajesh Raheja Rajesh Raheja reviews the new AIA book from Packt Publishing. ODTUG Kscope12 - June 24-28 - San Antonio, TX San Antonio, TX June 24-28, 2012 Kscope12, sponsored by ODTUG, is your home for Application Express, BI and Oracle EPM, Database Development, Fusion Middleware, and MySQL training by the best of the best! Oracle Enterprise Manager Ops Center 12c : Enterprise Controller High Availability (EC HA) | Mahesh Sharma Mahesh Sharma describes EC HA, looks at the prerequisites, and shares screen shots. The right way to transform your business via the cloud | David Linthicum A couple of quick tests will show you where you need to focus your transition efforts. Thought for the Day "Most software isn't designed. Rather, it emerges from the development team like a zombie emerging from a bubbling vat of Research and Development juice. When a discipline is hugging the ragged edge of technology, this might be expected, but most of today's software is comprised of mostly 'D' and very little 'R'." — Alan Cooper Source: softwarequotes.com

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• ArchBeat Link-o-Rama for 2012-06-07

  - by Bob Rhubart

  Exalogic Webcast Series: Rethink Your Business Application Deployment Strategy Learn best practices for simplifying IT operations while delivering the application performance that a business needs. These on-demand Sessions include: Faster and Easier: Deploying ERP Applications on Oracle Exalogic Redefining the CRM and E-Commerce Experience with Oracle Exalogic The Road to a Cloud-Enabled, Infinitely Elastic Application Infrastructure Virtualization at Oracle - Six Part Series Links to all six articles in the series by Matthias Pfuetzner and Detlef Drewanz, spanning SPARC and x86. WebCenter Content shared folders for clustering | Kyle Hatlestad A-Team blogger Kyle Hatlestad shares the details on "how the file systems should be split and what options are required." Eclipse DemoCamp - June 2012 - Redwood Shores, CA When: Wednesday, June 13, 2012. 6:00pm - 9:00pm Where: Oracle HQ - 10 Twin Dolphin Drive, Redwood Shores, CA Presentations: The evolution of Java persistence, Doug Clarke, EclipseLink Project Lead, Oracle Integrating BIRT into Applications, Ashwini Verma, Actuate Corporation Developing Rich ADF Applications with Java EE, Greg Stachnick, Oracle Leveraging OSGi In The Enterprise, Kamal Muralidharan, Lead Engineer, eBay NVIDIA® NsightTM Eclipse Edition, Goodwin (Tech lead - Visual tools), Eugene Ostroukhov (Senior engineer – Visual tools) BI Architecture Master Class for Partners - Oracle Architecture Unplugged When:June 21, 2012 Where: City Office, London, UK This workshop will be highly interactive and is aimed at Oracle OPN member partners who are IT Architects and BI+W specialists. This will be a highly interactive session and does not involve slide presentations or product feature details, it addresses IT-Architectural issues and considerations for the IT-Architect Community. Oracle Fusion Middleware Innovation Awards | Oracle Excellence Awards Share your use of Oracle Fusion Middleware solutions and how they help your organization drive business innovation. You just might win a free pass to Oracle Openworld 2012 in San Francisco. Deadline for submissions in July 17, 2012. Oracle Service Bus 11g: listing projects and services with WLST - part 1 | Michel Schildmeijer "For automating and repetitive purposes, as well for uniformity it's always good to have some scripting," says Michel Schildmeijer. Creating an Oracle Endeca Information Discovery 2.3 Application Part 3 : Creating the User Interface | Mark Rittman Oracle ACE Director Mark Rittman continues his article series. WebLogic Advisor WebCasts On-Demand A series of videos by WebLogic experts, available to those with access to support.oracle.com. Integrating OBIEE 11g into Weblogic’s SAML SSO | Andre Correa A-Team blogger Andre Correa illustrates a transient federation scenario. InfoQ: Cloud 2017: Cloud Architectures in 5 Years Andrew Phillips, Mark Holdsworth, Martijn Verburg, Patrick Debois, and Richard Davies review the evolution of cloud computing so far and look five years into the future. Thought for the Day "One cannot make an omelet without breaking eggs – but it is amazing how many eggs one can break without making a decent omelet." — Charles P. Issawi Source: softwarequotes.com

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• Apprentice Boot Camp in South Africa (Part 1)

  - by Tim Koekkoek

  By Maximilian Michel (DE), Jorge Garnacho (ES), Daniel Maull (UK), Adam Griffiths (UK), Guillermo De Las Nieves (ES), Catriona McGill (UK), Ed Dunlop (UK) The Boot Camp in South Africa was an amazing experience for all of us. The minute we landed, we were made to feel at home from our host Patrick Fitzgerald. The whole family who run the Guest House were also very friendly and always keen to help us. Since we had people from South Africa to show us all the amazing sights and their traditional ways to live their lives, the two weeks were very enjoyable for all of us and we came much closer together as a group. You can read this in the following parts of this report. Enjoy! The first group of Apprentices in Oracle (from left to right): Maximilian Michel (DE), Jorge Garnacho (ES), Daniel Maull (UK), Adam Griffiths (UK), Guillermo De Las Nieves (ES), Catriona McGill (UK), Ed Dunlop (UK) The Training Well, it’s time to talk about the main purpose of our trip to South Africa: the training. Two weeks, two courses. Servers and Storage. Two weeks to learn as much as possible and get the certificate. First week: Eben Pretorius with Servers Boot Camp. Learning about: • Machines: T1000, T2000, T3, T4, M series; • How to connect to the machines: serial and network connections; • Levels of software: ALOM, ILOM, OBP and of course the operating system, Solaris Combined with the practical part (screwdriver in one hand, and antistatic wristband on the other) makes quite a lot of stuff! But fortunately, Eben was able to tell us about everything without making our brains explode. For the second week: Storage Boot Camp with Deon Van Vuuren. Taking a look at the content: • Storage machines; • Connectors and protocols: SCSi, SAS, SATA Fiber Channel. Again, huge amounts of information, but Deon definitely did a great job and helped us learn it all. At the end, there was just one question left. Were we able to pass the exam and get the certificate? Well, what can we say? Just take a closer look at the picture above and make your conclusions! Our lovely Oracle office in Woodmead (near Johannesburg) We are all very proud to receive certification in “Server and Storage Support Fundamentals” together with our trainer Deon Van Vuuren. In summary, in case that you don't remember any of the above, the allies for a field engineer are: • System Handbook • EIS-DVD • A proper toolkit With these tools by our side, we’ll be unbeatable!  In the next article later this week, you can find part 2 of our experiences!

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• Webcast Replay : SANS Institute Product Review of Oracle Identity Manager

  - by B Shashikumar

  Thanks to everyone who attended the SANS Institute webinar covering the product review of Oracle Identity Manager. And a special thanks to our guest speakers from SuperValu - Phillip Black and Patrick Abreo. If you missed the webcast, you can catch a replay here  And here are the slides that were used in the webcast.  There were many questions that we could not answer as we ran out of time. We have captured some of the questions with responses below. Is Oracle Identity Analytics still offered as a separate product or is it part of Oracle Identity Manager? Oracle Identity Manager and Oracle Identity Analytics are now offered as part of Oracle Identity Governance Suite. OIA and OIM share a common UI architecture, common data model and common support for connected and disconnected resources.  When requesting new access/entitlements is there an approval process? Yes. We leverage SOA BPEL-based workflows for approvals  Are the identity self service capabilities based on Oracle ADF? Yes they are completely based on Oracle ADF  Can you give some examples of personalization and customization with Oracle Identity Manager 11gR2? With the new UI config framework we can enable different levels of UI customization. Customers now have the ability to Point & click to customize; or drag and drop customization without any need for coding. So users can easily personalize the interface of their application within the browser. For example, they can change the logo, Rearrange, hide Home Page regions; regularly searched items can be saved and re-used; Searchable & search results columns can be configured; Sorting preferences are remembered and so on. For more sophisticated customization, Customers can also edit the standard JSF within the page to alter business rules, modify page flows, page layouts and other items. Can you explain the role of sandboxes in customization? Customers can make their custom changes within a sandbox so that it doesn’t impact their production environment. They can make their changes, validate those changes, stage and then commit those changes without affecting production users. This is similar to how source code control systems like perforce work To watch a replay of the webcast, click here

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• NDepend 4.0 Released

  - by Anthony Trudeau

  Last week version 4.0 of NDepend was released.  NDepend is a Visual Studio add-in designed for intense code analysis with the goal of high quality code.  A month ago I wrapped up my evaluation of the previous version of NDepend. The new version contains many minor changes, several bug fixes, and adds about 50 new code rules.  The version also adds support for Visual Studio 11, .NET Framework 4.5, and SilverLight 5.0.  But, the biggest change was the shift from CQL to CQLinq. Introducing CQLinq The latest version replaces the CQL rules language with CQLinq (CQL is still an option although the editor is buried).  As you might guess CQLinq is a flavor of Linq designed specifically for the code rules. The best way to illustrate the differences is with an example.  I used the following CQL example in Part 3 of my review: WARN IF Count > 0 IN SELECT TYPES WHERE IsInterface AND !NameLike “I” This same query looks like this when implemented in CQLinq: warnif count > 0 from t in Types where t.IsInterface == true && !t.NameLike(“I”) select t I like the syntax and it is a natural fit, but I found writing the queries frustrating in the Queries and Rules Edit window.  The Queries and Rules Edit window replaces the CQL Query Edit window.  The new editor has the same style of Intellisense as the previous editor.  However, it has a few annoyances.  The error indicator is a red block.  It has the tendency of obscuring your cursor.  Additionally, writing CQLing queries is like writing plain old Linq queries, so the fact that the editor uses Enter to select from Intellisense instead of Tab is jarring.  These issues can be an obstacle to writing queries quickly.CQLinq makes it possible to write rules that weren't possible before.  Additionally, a JustMyCode domain is now possible making it easy to eliminate generated code from the analysis.Should you Buy? I recommend NDepend overall.  It has some rough points for me that I have detailed in my earlier evaluation (starting here).  But, it’s definitely worth the money.  The bigger question is: should I pay for the upgrade to 4.0?  At this point I’m on the fence, but I would go for it if you need support for Visual Studio 2011, .NET Framework 4.5, or Silverlight 5.0; or if you need one of the many rules that weren't possible before CQLinq. Disclaimer: Patrick Smacchia contacted me about reviewing NDepend. I received a free license in return for sharing my experiences and talking about the capabilities of the add-in on this site. There is no expectation of a positive review elicited from the author of NDepend. Resources: NDepend Release Notes

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• Configuring default gateway returned by dhcp server

  - by comp1mp

  Hello, I have a machine which connects via ethernet to a private LAN, and wireless to a network which provides internet connectivity. The private LAN uses a wireless router to perform DHCP. The problem is that the wireless and NIC adapters have different default gateways. The default gateway for the private LAN has a lower adapter metric, and is thus chosen by the routing algorithm. I am thus unable to browse the internet when connected to both adapters. The following link has a solution for manually setting the adapter metric to a high number. http://superuser.com/questions/77822/how-to-tell-windows-7-to-ignore-a-default-gateway I was hoping to find a different solution. Does any one know of a router that allows you to configure its DHCP server to return an empty default gateway? I cannot find such an option for my linksys wrt300n. Configuring a static ip address with no default gateway does work, however I would like to use DHCP if possible. Does anyone know of a different way to specify a default gateway for a windows 7 machine with multiple network adapters without mucking with the adapter metric? Thanks, Matthew

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014?

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3 To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee Session Dell’s Hayden Mugford will speak on “The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are Integrated across CX Target Audience Session content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. Outcomes Customers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party! We’re hosting CX Central Fest:  a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. OpenWorld is a fabulous way for your customers to see all that Oracle Marketing Cloud has to offer. Pass on an invitation today. By Laura Vogel (Oracle) /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Change a File Type’s Icon in Windows 7

  - by Trevor Bekolay

  In Windows XP, you could change the icon associated with a file type in Windows Explorer. In Windows 7, you have to do some registry hacking to change a file type’s icon. We’ll show you a much easier and faster method for Windows 7. File Types Manager File Types Manager is a great little utility from NirSoft that includes the functionality of Windows XP’s folder options and adds a whole lot more. It works great in Windows 7, and its interface makes it easy to change a bunch of related file types at once. A common problem we run into are icons that look too similar. You have to look for a few seconds to see the difference between the movies and the text files. Let’s change the icon for the movie files to make visually scanning through directories much easier. Open up File Types Manager. Find the “Default Icon” column and click on it to sort the list by the Default Icon. (We’ve hidden a bunch of columns we don’t need, so you may find it to be farther to the right.) This groups together all file extensions that already have the same icon. This is convenient because we want to change the icon of all video files, which at the moment all have the same default icon. Click the “Find” button on the toolbar, of press Ctrl+F. Type in a file type that you want to change. Note that all of the extensions with the same default icon are grouped together. Right click on the first extension whose icon you want to change and click on Edit Selected File Type, or select the first extension and press F2. Click the “…” button next to the Default Icon text field. Click on the Browse… button. File Types Manager allows you to select .exe, .dll, or .ico files. In our case, we have a .ico file that we took from the wonderful public domain Tango icon library. Select the appropriate icon (if you’re using a .exe or .dll there could be many possible icons) then click OK. Repeat this process for each extension whose icon you would like to change. Now it’s much easier to see at a glance which files are movies and which are text files! Of course, this process will work for any file type, so customize your files’ icons as you see fit. Download File Types Manager from NirSoft for Windows Similar Articles Productive Geek Tips Change the Default Editor for Batch Files in VistaCustomizing Your Icons in Windows XPChange Your Windows 7 Library Icons the Easy WayRestore Missing Desktop Icons in Windows 7 or VistaCustomize Your Folder Icons in Windows XP TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 PCmover Professional Scan your PC for nasties with Panda ActiveScan CleanMem – Memory Cleaner AceStock – The Personal Stock Monitor Add Multiple Tabs to Office Programs The Wearing of the Green – St. Patrick’s Day Theme (Firefox) Perform a Background Check on Yourself

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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