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  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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  • How to Identify CPU Bottlenecks in SQL Server

    We experience regular slowdowns on our MS SQL database. After analyzing the memory usage we would like to continue the root cause investigation by examining CPU bottlenecks. What is your recommendation to recognize CPU related bottlenecks in SQL Server? Join SQL Backup’s 35,000+ customers to compress and strengthen your backups "SQL Backup will be a REAL boost to any DBA lucky enough to use it." Jonathan Allen. Download a free trial now.

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  • Oracle Transportation User Conference Agenda Released

    - by John Murphy
    The Oracle Transportation Management (OTM) User Conference agenda is now available.   The event brings together users, implementers and prospective customers of OTM.   The event is held annually in Philadelphia with this year's event taking place August 12 - 15.   Follow one of the links to see the complete agenda and to register to attend.  http://otmconference.com/agenda.aspx

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  • The Softer Side of Customer Experience

    - by Christina McKeon
    It’s election season in the U.S., and you know what that means. It means I stop by the recycling bin in my garage before entering the house with the contents of my mailbox. A couple of weeks ago, I was doing my usual direct mail purge when I came across a piece from The Container Store®. This piece would have gone straight to the recycling bin, but the title stopped me: Learn what WE STAND FOR! Under full disclaimer, I’m probably a “frequent flier” at The Container Store. One can never be too organized! Now, back to the direct mail piece. I opened it to discover that The Container Store has taken their customer experience beyond “a shopping experience that makes you smile” to giving customers more insight and transparency into how they feel about their employees, the vendors they partner with, and the communities they live in. The direct mail piece included several employees showcasing a skill, hobby or talent with their photo and a personal note that used one word to describe what these employees believe The Container Store stands for. I do not recall the last time I read through an entire piece of direct mail. But this time, I pored over all the comments and photos.  Summer, a salesperson, believes that one word is PASSION. Thomas in distribution center inventory systems chooses the word ACTION. The list goes on to include MATCHLESS, FUN, FAMILY, LOVE, and EMPOWERMENT. The Container Store is running a contest asking you to tell them what nonprofit organization you stand for. Anyone can submit their favorite nonprofit to win cash, products and services from The Container Store. Don’t forget about the softer side of customer experience. With many organizations working feverishly to transform their business into being more customer-centric, it’s easy to get caught up in processes and technology. Focusing on people and social responsibility often falls behind and becomes a lower priority. Keeping people and social responsibility at the forefront is crucial. Your customers will use your processes and technology, but they will see or hear your people and feel their passion. The latter is what they will remember most about your brand. I’m sure there are many other great examples of the softer side of customer experience. Please share your examples in the comments section.

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  • On Demand Membership & Specialization Certificates

    - by Cinzia Mascanzoni
    Did you know that partners can download OPN Membership Level certificates, as well as Specialization and Oracle Exastack program certificates as they need them? Invite partners to click here to access “My Company Certificates.” They can use their certificates to promote their company’s achievements to customers and prospects.

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  • How to explain bad software to non-technical people?

    - by mtutty
    In discussing software development with non-technical people (customers, business owners, project sponsors, etc.), I often resort to analogies and metaphors. It's relatively easy and effective to use a "house" or other metaphor for describing the size and complexity of new development. However, we often inherit someone else's code or data, and this approach doesn't seem to hold up as well when trying to explain why we're gutting something that already seems to work. Of course we can point to cycle time and cost to be saved in the future but this generally means nothing to business folks. I know doctors can say "just take this pill," but I'm not sure that software devs have the same authority. Ideas? EDIT: Let me add a bit to the discussion. The specific project I'm talking about has customers that don't realize (or care) about specific aspects of the system we're retiring (i.e., they think it was just fine): The system would save a NEW RECORD every time someone updated a field The system contained tables for reference data. These tables had new records added every day, even though they were duplicates of previous records. And there was no way to tie the reference data used for a particular case at the time it was closed. This is like 99% of the data in the old system. The field NAMES also have spaces, apostrophes and other inappropriate characters in them, making everything harder to work with. In addition to the incredible amount of duplicate data, they have around 1000 XLS files with data they want added to the system. Previously, they would do a spreadsheet for each case in the database, IN ADDITION TO what they typed into the database. Getting rid of this old, unneeded information and piping in the XLS data comprises about 80% of the total project effort, and was not something we could accurately predict. I'm trying to find a concrete way to describe how bad this thing was, mostly so that the customer will understand why the migration process has been so time-consuming. The actual coding was done pretty quickly and the new system works fine, but without the old data they won't be happy. Sorry to get into the weeds, but most of the answers I've seen so far are pretty basic scope/schedule/cost things. I've been doing this for 15 years, so this really is more of a reflective, philosophical question - but without some of the details it can be difficult to really appreciate the awful beauty of this problem.

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  • Preview Oracle E-Business Suite Release 12!

    Steve Miranda, Oracle SVP of Applications Development speaks with Fred about the features and benefits of Oracle E-Business Suite Release 12 and how this release will streamline global operations and move customers father along the path to Oracle Fusion.

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  • Oracle E-Business Suite Release 12.1 - Delivering Value in Uncertain Times

    With this latest release, Oracle delivers on its Applications Unlimited commitment to continue enhancing our customers' existing investments in Oracle applications. Release 12.1 provides product enhancements across all functional areas and delivers significant industry-specific advancements for key industries. In this podcast, Cliff Godwin, Senior Vice President of Oracle Applications Development shares how Oracle E-Business Suite Release 12.1 provides organizations of all sizes, across all industries and regions with a global business foundation that reduces costs and increases productivity through a portfolio of rapid value solutions, integrated business processes and industry-focused solutions.

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  • Tech Talk: Can we put "Simple" in Application Business Process Management?

    - by Tanu Sood
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Customers are challenged with looking for answers to basic questions: Why can't it be simpler to connect applications in cloud to applications on-premise? How do I make my business more responsive and agile? How do I create end-to-end processes joining multiple applications? Tune in to this Tech Talk session with Amit Zavery, Vice President of Product Management for Oracle Fusion Middleware as he discusses the relevance and importance of business process management and how Oracle BPM Suite is benefiting customers across all industries. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} For other Fusion Middleware talks, subscribe to Fusion Middleware Radio today and visit us on oracle.com

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  • Maximizing the Value of Software

    - by David Dorf
    A few years ago we decided to increase our investments in documenting retail processes and architectures.  There were several goals but the main two were to help retailers maximize the value they derive from our software and help system integrators implement our software faster.  The sale is only part of our success metric -- its actually more important that the customer realize the benefits of the software.  That's when we actually celebrate. This week many of our customers are gathered in Chicago to discuss their successes during our annual Crosstalk conference.  That provides the perfect forum to announce the release of the Oracle Retail Reference Library.  The RRL is available for free to Oracle Retail customers and partners.  It contains 1000s of hours of work and represents years of experience in the retail industry.  The Retail Reference Library is composed of three offerings: Retail Reference Model We've been sharing the RRM for several years now, with lots of accolades.  The RRM is a set of business process diagrams at varying levels of granularity. This release marks the debut of Visio documents, which should make it easier for retailers to adopt and edit the diagrams.  The processes represent an approximation of the Oracle Retail software, but at higher levels they are pretty generic and therefore usable with other software as well.  Using these processes, the business and IT are better able to communicate the expectations of the software.  They can be used to guide customization when necessary, and help identify areas for optimization in the organization. Retail Reference Architecture When embarking on a software implementation project, it can be daunting to start from a blank sheet of paper.  So we offer the RRA, a comprehensive set of documents that describe the retail enterprise in terms of logical architecture, physical deployments, and systems integration.  These documents and diagrams describe how all the systems typically found in a retailer enterprise work together.  They serve as a way to jump-start implementations using best practices we've captured over the years. Retail Semantic Glossary Have you ever seen two people argue over something because they're using misaligned terminology?  Its a huge waste and happens all the time.  The Retail Semantic Glossary is a simple application that allows retailers to define terms and metrics in a centralized database.  This initial version comes with limited content with the goal of adding more over subsequent releases.  This is the single source for defining key performance indicators, metrics, algorithms, and terms so that the retail organization speaks in a consistent language. These three offerings are downloaded from MyOracleSupport separately and linked together using the start page above.  Everything is navigated using a Web browser.  See the Oracle Retail Documentation blog for more details.

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  • Same sitemap submitted for .com and .co.uk domain

    - by Dean
    Not to sure why I did this. But I submitted the same sitemap for our .co.uk and .com domain. Looking to put the .com domain on different hosting and create a new site for international customers using .com domain. Should I remove all urls in google webmasters for the .com domain, guessing this won't have a negative effect on .co.uk stuff and add robot.txt to make sure the .com domain is not crawled? Thanks

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  • Search Engine Optimization Services - Offering Cost-Effective Marketing Strategy!

    It's the increasing popularity for the Internet that is exactly propelling more and more businessmen to announce their website in order to draw customers around the world. These days, the Internet has been considered as the most effective marketing and product promotion platform that can take business for new heights. If you are all set to get some international clients, then its time to opt for the SEO services.

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  • Surefire Ways to Boost Your Search Engine Rankings

    To succeed in business today, it's not enough to have what is regarded as the traditional elements of a business. With technology advancing at such a pace, new requirements have been added for you and your business to succeed - an online presence. Customers now expect that a business can be found on the internet with an online presence, so they can visit and make inquiries and do business.

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  • Introduction to Manual Directory Submission Service

    If you own a website and if you are also familiar with search engine optimization process then you must have heard about Manual Directory Submission Service. In which you can submit your website to different online directories for search purpose of your website. In this way customers can reach you easily from all over the world.

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  • Can modifications to open source project be considered trade secret?

    - by chrisjlee
    While working for an employer if one modifies, rewrites, contributes or alters open source software in what cases can it ever be considered a trade secret? A trade secret, FWIW, is defined by wikipedia as: A trade secret is a formula, practice, process, design, instrument, pattern, or compilation of information which is not generally known or reasonably ascertainable, by which a business can obtain an economic advantage over competitors or customers. In some jurisdictions, such secrets are referred to as "confidential information", but should not be referred to as "classified information", due to the nature of the word in the USA.

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  • ENTERPRISE 2.0 SPECIALIZATION

    - by Claudia Costa
    Apply for ECM and WebCenter Specialization NOW! We have just finalized the new Enterprise 2.0 Knowledge Zone for partners who want to invest in ECM, WebCenter and Web2.0 technologies together with Oracle. This will enable you to get recognized by Oracle and be preferred by customers. Please click here for more information.   

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  • Getting Started with Maps in SQL Server 2008 R2 Reporting Services

    I noticed a new feature in SQL Server 2008 R2 Reporting Services that allows you to render maps in your reports. Can you provide some details on this new feature and can I take advantage of it even though don't have any spatial columns in my data warehouse? Join SQL Backup’s 35,000+ customers to compress and strengthen your backups "SQL Backup will be a REAL boost to any DBA lucky enough to use it." Jonathan Allen. Download a free trial now.

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  • Google Maps API Round-up

    Google Maps API Round-up This week, Mano Marks and Paul Saxman go over recent launches and things you might have missed with the Google Maps APIs, including the new Google Time Zone API, traffic estimates with the Directions API (for enterprise customers), and the Places Autocomplete API query results and data service enhancements. From: GoogleDevelopers Views: 0 0 ratings Time: 00:00 More in Education

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