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• The “Customer” Experience Revolution is Here

  - by Natalia Rachelson

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Anthony Lye, SVP, Oracle Development The Experience Revolution is here, and we are going to explore and celebrate our new customer experience ventures and strategy in an extraordinary way. In true Oracle fashion, we are hosting an exceptional event, bringing together customer experience advocates, visionaries and practitioners to discover and define Oracle’s Customer Experience vision. The Experience Revolution is best described as today’s era of the empowered consumer. For those of us who work with customers on a daily basis, we know that the modern consumer demands fast, accurate, consistent information across all communication channels. And if they don’t like the services received can easily take to social channels to voice disapproval. For this reason, organizations today operate in an environment where traditional methods of differentiation are less effective and customer experience has become the primary driver of business value. Here’s some food for thought, according to the 2011 Customer Experience Impact (CEI) Report, a full 89 percent of consumers will switch brands for a better customer experience. In short, in today’s era of the empowered consumer, delivering excellent customer experiences is what will, and is, defining the next great brands. At The Experience Revolution, Oracle President Mark Hurd will detail the vision of where customer experience is going and how Oracle will help you get there. He will introduce for the first time Oracle Customer Experience, a cross stack suite of customer experience products that enable organizations to: Engage customers with a consistent, connected and personalized brand experience across all channels and devices Deliver exceptional cross-channel order fulfillment and customer service through web, call centers and social networks Connect and analyze data from all interactions to better personalize experiences and identify hidden opportunities The Experience Revolution will also include an interactive gallery of customer experience interactions, featuring videos, touch screens and near field communication technology that will guide each attendee through an individualized event experience. We hope you will join us for an incredible evening on June 25, from 6:00 – 9:00 p.m. at Gotham Hall in New York City. You can register for The Experience Revolution here. And if you haven’t already joined the conversation on Twitter, please do: #OracleCX, #ExperienceRevolution

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• Beware when using .NET's named pipes in a windows forms application

  - by FransBouma

  Yesterday a user of our .net ORM Profiler tool reported that he couldn't get the snapshot recording from code feature working in a windows forms application. Snapshot recording in code means you start recording profile data from within the profiled application, and after you're done you save the snapshot as a file which you can open in the profiler UI. When using a console application it worked, but when a windows forms application was used, the snapshot was always empty: nothing was recorded. Obviously, I wondered why that was, and debugged a little. Here's an example piece of code to record the snapshot. This piece of code works OK in a console application, but results in an empty snapshot in a windows forms application: var snapshot = new Snapshot(); snapshot.Record(); using(var ctx = new ORMProfilerTestDataContext()) { var customers = ctx.Customers.Where(c => c.Country == "USA").ToList(); } InterceptorCore.Flush(); snapshot.Stop(); string error=string.Empty; if(!snapshot.IsEmpty) { snapshot.SaveToFile(@"c:\temp\generatortest\test2\blaat.opsnapshot", out error); } if(!string.IsNullOrEmpty(error)) { Console.WriteLine("Save error: {0}", error); } (the Console.WriteLine doesn't do anything in a windows forms application, but you get the idea). ORM Profiler uses named pipes: the interceptor (referenced and initialized in your application, the application to profile) sends data over the named pipe to a listener, which when receiving a piece of data begins reading it, asynchronically, and when properly read, it will signal observers that new data has arrived so they can store it in a repository. In this case, the snapshot will be the observer and will store the data in its own repository. The reason the above code doesn't work in windows forms is because windows forms is a wrapper around Win32 and its WM_* message based system. Named pipes in .NET are wrappers around Windows named pipes which also work with WM_* messages. Even though we use BeginRead() on the named pipe (which spawns a thread to read the data from the named pipe), nothing is received by the named pipe in the windows forms application, because it doesn't handle the WM_* messages in its message queue till after the method is over, as the message pump of a windows forms application is handled by the only thread of the windows forms application, so it will handle WM_* messages when the application idles. The fix is easy though: add Application.DoEvents(); right before snapshot.Stop(). Application.DoEvents() forces the windows forms application to process all WM_* messages in its message queue at that moment: all messages for the named pipe are then handled, the .NET code of the named pipe wrapper will react on that and the whole process will complete as if nothing happened. It's not that simple to just say 'why didn't you use a worker thread to create the snapshot here?', because a thread doesn't get its own message pump: the messages would still be posted to the window's message pump. A hidden form would create its own message pump, so the additional thread should also create a window to get the WM_* messages of the named pipe posted to a different message pump than the one of the main window. This WM_* messages pain is not something you want to be confronted with when using .NET and its libraries. Unfortunately, the way they're implemented, a lot of APIs are leaky abstractions, they bleed the characteristics of the OS objects they hide away through to the .NET code. Be aware of that fact when using them :)

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• Oracle Enterprise Manager 11g is Here!

  - by chung.wu

  We hope that you enjoyed the launch event. If you missed it, you may still watch it via our on demand webcast, which is being produced and will be posted very shortly. 11gR1 is a major release of Oracle Enterprise Manager, and as one would expect from a big release, there are many new capabilities that appeal to a broad set of audience. Before going into the laundry list of new features, let's talk about the key themes for this release to put things in perspective. First, this release is about Business Driven Application Management. The traditional paradigm of component centric systems management simply cannot satisfy the management needs of modern distributed applications, as they do not provide adequate visibility of whether these applications are truly meeting the service level expectations of the business users. Business Driven Application Management helps IT manage applications according to the needs of the business users so that valuable IT resources can be better focused to help deliver better business results. To support Business Driven Application Management, 11gR1 builds on the work that we started in 10g to provide better support for user experience management. This capability helps IT better understand how users use applications and the experience that the applications provide so that IT can take actions to help end users get their work done more effectively. In addition, this release also delivers improved business transaction management capabilities to make it faster and easier to understand and troubleshoot transaction problems that impact end user experience. Second, this release includes strengthened Integrated Application-to-Disk Management. Every component of an application environment, from the application logic to the application server, to database, host machines and storage devices, etc... can affect end user experience. After user experience improvement needs are identified, IT needs tools that can be used do deep dive diagnostics for each of the application environment component, analyze configurations and deploy changes. Enterprise Manager 11gR1 extends coverage of key application environment components to include full support for Oracle Database 11gR2, Exadata V2, and Fusion Middleware 11g. For composite and Java application management, two key pieces of technologies, JVM Diagnostic and Composite Application Monitoring and Modeler, are now fully integrated into Enterprise Manager so there is no need to install and maintain separate tools. In addition, we have delivered the first set of integration between Enterprise Manager Grid Control and Enterprise Manager Ops Center so that hardware level events can be centrally monitored via Grid Control. Finally, this release delivers Integrated Systems Management and Support for customers of Oracle technologies. Traditionally, systems management tools and tech support were separate silos. When problems occur, administrators used internally deployed tools to try to solve the problems themselves. If they couldn't fix the problems, then they would use some sort of support website to get help from the vendor's support staff. Oracle Enterprise Manager 11g integrates problem diagnostic and remediation workflow. Administrators can use Oracle Enterprise Manager's various diagnostic tools to begin the troubleshooting process. They can also use the integrated access to My Oracle Support to look up solutions and download software patches. If further help is needed, administrators can open service requests from right within Oracle Enterprise Manager and track status update. Oracle's support staff, using Enterprise Manager's configuration management capabilities, can collect important configuration information about customer environments in order to expedite problem resolution. This tight integration between Oracle Enterprise Manager and My Oracle Support helps Oracle customers achieve a Superior Ownership Experience for their Oracle products. So there you have it. This is a brief 50,000 feet overview of Oracle Enterprise Manager 11g. We know you are hungry for the details. We are going to write about it in the coming days and weeks. For those of you that absolutely can't wait to find out more, you may download our software to try it out today. In fact, for the first time ever, the initial release of Oracle Enterprise Manager is available for both 32 and 64 bit Linux. Additional O/S ports will arrive in the coming weeks. Please stay tuned on the Oracle Enterprise Manager blog for additional updates.

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• Windows Azure Use Case: Web Applications

  - by BuckWoody

  This is one in a series of posts on when and where to use a distributed architecture design in your organization's computing needs. You can find the main post here: http://blogs.msdn.com/b/buckwoody/archive/2011/01/18/windows-azure-and-sql-azure-use-cases.aspx  Description: Many applications have a requirement to be located outside of the organization’s internal infrastructure control. For instance, the company website for a brick-and-mortar retail company may want to post not only static but interactive content to be available to their external customers, and not want the customers to have access inside the organization’s firewall. There are also cases of pure web applications used for a great many of the internal functions of the business. This allows for remote workers, shared customer/employee workloads and data and other advantages. Some firms choose to host these web servers internally, others choose to contract out the infrastructure to an “ASP” (Application Service Provider) or an Infrastructure as a Service (IaaS) company. In any case, the design of these applications often resembles the following: In this design, a server (or perhaps more than one) hosts the presentation function (http or https) access to the application, and this same system may hold the computational aspects of the program. Authorization and Access is controlled programmatically, or is more open if this is a customer-facing application. Storage is either placed on the same or other servers, hosted within an RDBMS or NoSQL database, or a combination of the options, all coded into the application. High-Availability within this scenario is often the responsibility of the architects of the application, and by purchasing more hosting resources which must be built, licensed and configured, and manually added as demand requires, although some IaaS providers have a partially automatic method to add nodes for scale-out, if the architecture of the application supports it. Disaster Recovery is the responsibility of the system architect as well. Implementation: In a Windows Azure Platform as a Service (PaaS) environment, many of these architectural considerations are designed into the system. The Azure “Fabric” (not to be confused with the Azure implementation of Application Fabric - more on that in a moment) is designed to provide scalability. Compute resources can be added and removed programmatically based on any number of factors. Balancers at the request-level of the Fabric automatically route http and https requests. The fabric also provides High-Availability for storage and other components. Disaster recovery is a shared responsibility between the facilities (which have the ability to restore in case of catastrophic failure) and your code, which should build in recovery. In a Windows Azure-based web application, you have the ability to separate out the various functions and components. Presentation can be coded for multiple platforms like smart phones, tablets and PC’s, while the computation can be a single entity shared between them. This makes the applications more resilient and more object-oriented, and lends itself to a SOA or Distributed Computing architecture. It is true that you could code up a similar set of functionality in a traditional web-farm, but the difference here is that the components are built into the very design of the architecture. The API’s and DLL’s you call in a Windows Azure code base contains components as first-class citizens. For instance, if you need storage, it is simply called within the application as an object.  Computation has multiple options and the ability to scale linearly. You also gain another component that you would either have to write or bolt-in to a typical web-farm: the Application Fabric. This Windows Azure component provides communication between applications or even to on-premise systems. It provides authorization in either person-based or claims-based perspectives. SQL Azure provides relational storage as another option, and can also be used or accessed from on-premise systems. It should be noted that you can use all or some of these components individually. Resources: Design Strategies for Scalable Active Server Applications - http://msdn.microsoft.com/en-us/library/ms972349.aspx  Physical Tiers and Deployment  - http://msdn.microsoft.com/en-us/library/ee658120.aspx

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• Tuxedo 11gR1 Client Server Affinity

  - by todd.little

  One of the major new features in Oracle Tuxedo 11gR1 is the ability to define an affinity between clients and servers. In previous releases of Tuxedo, the only way to ensure that multiple requests from a client went to the same server was to establish a conversation with tpconnect() and then use tpsend() and tprecv(). Although this works it has some drawbacks. First for single-threaded servers, the server is tied up for the entire duration of the conversation and cannot service other clients, an obvious scalability issue. I believe the more significant drawback is that the application programmer has to switch from the simple request/response model provided by tpcall() to the half duplex tpsend() and tprecv() calls used with conversations. Switching between the two typically requires a fair amount of redesign and recoding. The Client Server Affinity feature in Tuxedo 11gR1 allows by way of configuration an application to define affinities that can exist between clients and servers. This is done in the *SERVICES section of the UBBCONFIG file. Using new parameters for services defined in the *SERVICES section, customers can determine when an affinity session is created or deleted, the scope of the affinity, and whether requests can be routed outside the affinity scope. The AFFINITYSCOPE parameter can be MACHINE, GROUP, or SERVER, meaning that while the affinity session is in place, all requests from the client will be routed to the same MACHINE, GROUP, or SERVER. The creation and deletion of affinity is defined by the SESSIONROLE parameter and a service can be defined as either BEGIN, END, or NONE, where BEGIN starts an affinity session, END deletes the affinity session, and NONE does not impact the affinity session. Finally customers can define how strictly they want the affinity scope adhered to using the AFFINITYSTRICT parameter. If set to MANDATORY, all requests made during an affinity session will be routed to a server in the affinity scope. Thus if the affinity scope is SERVER, all subsequent tpcall() requests will be sent to the same server the affinity scope was established with. If the server doesn't offer that service, even though other servers do offer the service, the call will fail with TPNOENT. Setting AFFINITYSTRICT to PRECEDENT tells Tuxedo to try and route the request to a server in the affinity scope, but if that's not possible, then Tuxedo can try to route the request to servers out of scope. All of this begs the question, why? Why have this feature? There many uses for this capability, but the most common is when there is state that is maintained in a server, group of servers, or in a machine and subsequent requests from a client must be routed to where that state is maintained. This might be something as simple as a database cursor maintained by a server on behalf of a client. Alternatively it might be that the server has a connection to an external system and subsequent requests need to go back to the server that has that connection. A more sophisticated case is where a group of servers maintains some sort of cache in shared memory and subsequent requests need to be routed to where the cache is maintained. Although this last case might be able to be handled by data dependent routing, using client server affinity allows the cache to be partitioned dynamically instead of statically.

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• How to make software development decisions based on facts

  - by Laila

  We love to hear stories about the many and varied ways our customers use the tools that we develop, but in our earnest search for stories and feedback, we'd rather forgotten that some of our keenest users are fellow RedGaters, in the same building. It was almost by chance that we discovered how the SQL Source Control team were using SmartAssembly. As it happens, there is a separate account (here on Simple-Talk) of how SmartAssembly was used to support the Early Access program; by providing answers to specific questions about how the SQL Source Control product was used. But what really got us all grinning was how valuable the SQL Source Control team found the reports that SmartAssembly was quickly and painlessly providing. So gather round, my friends, and I'll tell you the Tale Of The Framework Upgrade . <strange mirage effect to denote a flashback. A subtle background string of music starts playing in minor key> Kevin and his team were undecided. They weren't sure whether they could move their software product from .NET 2 to .NET 3.5 , let alone to .NET 4. You see, they were faced with having to guess what version of .NET was already installed on the average user's machine, which I'm sure you'll agree is no easy task. Upgrading their code to .NET 3.5 might put a barrier to people trying the tool, which was the last thing Kevin wanted: "what if our users have to download X, Y, and Z before being able to open the application?" he asked. That fear of users having to do half an hour of downloads (.followed by at least ten minutes of installation. followed by a five minute restart) meant that Kevin's team couldn't take advantage of WCF (Windows Communication Foundation). This made them sad, because WCF would have allowed them to write their code in a much simpler way, and in hours instead of days (as was the case with .NET 2). Oh sure, they had a gut feeling that this probably wasn't the case, 3.5 had been out for so many years, but they weren't sure. <background music switches to major key> SmartAssembly Feature Usage Reporting gave Kevin and his team exactly what they needed: hard data on their users' systems, both hardware and software. I was there, I saw it happen, and that's not the sort of thing a woman quickly forgets. I'll always remember his last words (before he went to lunch): "You get lots of free information by just checking a box in SmartAssembly" is what he said. For example, they could see how many CPU cores their customers were using, and found out that they should be making use of parallelism to take advantage of available cores. But crucially, (and this is the moral of my tale, dear reader), Kevin saw that 99% of SQL Source Control's users were on .NET 3.5 or above.   So he knew that they could make the switch and that is was safe to do so. With this reassurance, they could use WCF to not only make development easier, but to also give them a really nice way to do inter-process communication between the Source Control and the SQL Compare products. To have done that on .NET 2.0 was certainly possible <knowing chuckle>, but Microsoft have made it a lot easier with WCF. <strange mirage effect to denote end of flashback> So you see, with Feature Usage Reporting, they finally got the hard evidence they needed to safely make the switch to .NET 3.5, knowing it would not inconvenience their users. And that, my friends, is just the sort of thing we like to hear.

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• Keepin’ It Simple with StorageTek SL150

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Are your customers archive and data protection environments getting out of hand?  Are they looking for a little simplicity in their lives? How about some scalability? Or are they looking for a way to save on capital and operational expenses? If you answered yes to any of these, then  Oracle's new StorageTek SL150 Modular Tape Library is the product for you. It beats the competition in terms of simplicity, scalability and savings, and provides some seriously wallet friendly revenue opportunities for you. If the long-term service annuities on the SL150 aren’t convincing enough, then the resale margins, rebates and follow-on revenue from modular upgrades will be!  The SL150 simplifies StorageTek’s tape portfolio by replacing three products with one scalable solution that  provides an entry point for repeat business within accounts. The SL150 expands your potential storage customer base to smaller companies with low cost, simple upgrades and streamlined management that help alleviate key customer pain points. With the SL150, your customers will be able to simplify growth of their archive and data protection environments with small entry configurations and 10x growth, something that would require multiple box swaps across up to three product categories with competitive products. With the SL150, Oracle can help you provide greater customer satisfaction with  Simplicity, Scalability and Savings! We know you’re probably wondering how you can get started and sell this new and magnificent product… Well, look no further because the only thing you need to do is complete the SL150 Guided Learning Paths (GLPs). For some extra insight, watch the video below on the new StorageTek SL150 modular tape library, and don’t forget to ‘tweet’ this post, and share it on Facebook to spread the good news! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Wishing you Simplicity, Scalability and Savings, The OPN Communications Team

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• They may block off Howard Street—but Oracle OpenWorld is a two-way street.

  - by Oracle Accelerate for Midsize Companies

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 by Jim Lein, Sr. Director, Oracle Accelerate for Midsize Companies “Engineered to Inform and Inspire”—that’s the theme of Oracle OpenWorld 2012. In early October, tens of thousands of attendees will descend on the streets of San Francisco because they share one thing in common: the desire to learn more about Oracle. You might think that’s the way we, Oracle employees, look at this event—as just another opportunity for attendees to learn about what we do. But it’s really a two way street. Every year I’m amazed by how informed and inspired I am by our customers and their companies. Midsize companies buy Oracle to grow. As part of the Oracle Accelerate for Midsize Companies team I get to talk with our partners and business leaders at growing companies almost every day, usually via phone. Oracle OpenWorld presents the perfect opportunity to meet some of them in person, in an informal setting, and in one of the most beautiful cities in the world. The stories our customers tell me about their businesses provide vivid examples of how they have overcome the challenges of managing increasingly complex global operations and growing during uncertain economic conditions. It’s no secret that my favorite session at Oracle OpenWorld (besides Larry Ellison’s keynotes and the Customer Appreciation Event, of course) is the Oracle Accelerate Customer Panel. This year we’re featuring executives from three companies who deployed Oracle ERP rapidly to support their company’s growth: Chris Powell, VP and Corporate Controller of Beats by Dr. Dre, a California based designer and manufacturer of premium headphones (sorry, no free samples), Iñaki Zuazo, CIO of Industrias Juno, a building materials provider based in Spain, Kamran Moosa, Project Coordinator for Spartan Engineering, a provider of engineering and construction support services for an LPG storage project in Texas, and That’s a pretty diverse lineup and it will be interesting to hear the perspectives of both IT and financial project stakeholders. The session, “Oracle Accelerate Customer Case Studies: Rapid Deployment of Oracle Applications”, is at 3:30 pm on Wednesday, October 3, in the Concert room at the Palace Hotel. Oracle loves our hometown of San Francisco and it’s a great place to host Oracle OpenWorld. It’s now San Francisco’s largest conference and the city closes off Howard Street to better accommodate the attendees. Some Bay Area commuters may be inconvenienced for a few days by this closure but the conference brings about $100 million into the local economy. Now that’s a two-way street. More Oracle Accelerate at Oracle OpenWorld “Faster, Better, Cheaper Application Deployment with Oracle Business Accelerators”, Monday, October 1st, 10:45 a.m., Moscone West Room 3016 “Oracle Accelerate and Oracle Business Accelerators for Midsize Companies”, (partners only), Wednesday, October 3, 10:15 a.m., Marriott – Golden Gate B Visit the Oracle Accelerate and Oracle Business Accelerator Kiosk in the Moscone West Exhibit Grounds Download the Focus On Oracle Accelerate for Midsize Companies Focus document /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";}

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• Launch Webcast Q&A: Oracle WebCenter Suite 11g - The Platform for the Modern User Experience

  - by howard.beader(at)oracle.com

  Did you have a chance to watch the Oracle WebCenter Suite 11g Launch Webcast yet? Andy MacMillan presented some great information on the webcast and answered quite a few of your questions in the Q&A session as well. For your reading pleasure we have captured a number of the questions and answers and they are summarized below: Question: Can you tell me what should our Portal strategy be for integrating and extending our Oracle enterprise applications? Answer: We recommend that you look at this in two steps, the first would be to ensure that you have a good understanding of our common user experience architecture. Internally our product teams at Oracle are already investing in this quite heavily today for Fusion Applications and this is driving natural convergence from a UX strategy standpoint. The second step would be to look at how best to componentize the back office applications so that the business users across your organization can take advantage of these -- don't make it just about putting a new skin on top of what you already have from an application standpoint, instead look at how best to embed the social computing capabilities as part of the solution for your business users. Question: We are currently using the BEA WebLogic Portal now, should we stay on WLP or should we be looking at moving to WebCenter or when should we move to WebCenter? Answer: Our strategy has been called "Continue & Converge", this theme means that you can continue to use WebLogic or Plumtree portals until your organization is ready to move to WebCenter and in the mean time you can continue to deploy what you need to in your organization of WLP or WCI Portals with the full support of Oracle. In addition WebCenter Services can be leveraged for social computing to complement what you are already doing today and enable your organization to take advantage of some of the latest and greatest social computing capabilities. We have migration scripts and conversion capabilities available as well as programs where Oracle can help you evaluate your options to decide how best to move forward. WebCenter provides the best of the best capabilities and will enable you to take advantage of new capabilities that may not exist in your current portal today. In the end though it's up to you as a customer as to when you want to make the transition to Oracle WebCenter Suite. Question: Can you tell me how is Oracle leveraging WebCenter internally and for its Application and Middleware product UX strategies? Answer: Internally, Oracle is leveraging WebCenter for our employees and thus far we are seeing significant updates with our users taking advantage of the business activity streams, team spaces and collaboration capabilities. From a product strategy standpoint, our product teams are taking advantage of the common user experience architecture and leveraging WebCenter to provide social and collaborative capabilities to the Oracle Applications and providing new types of composite applications with what is coming with Fusion Applications. WebCenter also provides a common user experience across all the products in the Oracle Fusion Middleware family as well. Question: Our organization is currently using SharePoint, but we are also an Oracle Applications customer, how should we be thinking about WebCenter as we move forward? Answer: Great question. Typically, we are seeing organizations using SharePoint for its core use cases of small team collaboration and file server replacement. WebCenter can connect to SharePoint as a content source to feed into WebCenter quite easily and it leverages the robust Oracle ECM product under WebCenter as well. In addition, SharePoint team sites can be connected to WebCenter utilizing our SharePoint connector. With Oracle WebCenter though, we are really targeting business users and enterprise applications, thus affecting positive change on the processes that drive the business to improve productivity across your organization. Question: Are organizations today using WebCenter as a Web platform for externally facing public websites? Answer: Yes, we are seeing a convergence around web content management and portal types of websites with customers converting them from just broadcasting content to making it a much richer personalized experience and also exposing back-office applications as well. Web Content Management capabilities are already embedded in WebCenter so that organizations can take advantage now of the benefits a personalized web experience provides for your customers. This is simply a short summary of a few of the questions addressed on the webcast, please tune in now to learn more about Oracle WebCenter, the user experience platform for the enterprise and the web! The Oracle WebCenter Suite 11g Launch Webcast can be found here

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• When to implement: Together with or after the source product?

  - by Jeremy Oosthuizen

  Somebody recently relayed a prospect's question to me: How hard would it be to implement OUBI after the source product (CC&B, WAM or NMS) has already been implemented? Fact is that MOST non-OUBI Data Warehouse / Business Intelligence implementations take place after the source application(s) are in place and hopefully stable. If an organization decides that they need better reporting and management information, then the logical path (see The Data Warehouse Institute's Data Warehouse Maturity Model) is to a Data Warehouse -- no matter when their last applications were implemented. If there is a pre-built Data Warehouse for their specific application, or even for the desired business process in their industry, they're in luck. Else they have to design and build from scratch, using a toolset. The implementation of a toolset is unlike the implementation of OUBI which, like OBI Apps, contain pre-built ETL routines and user content. Much has been written before about the advantages of that. So, because OUBI is designed specifically for Oracle Utilities transactional products, we often implement them in parallel -- with OUBI lagging a little behind by necessity, like Reporting. Customers know from the start they're going to need the solution, and therefore purchase the products at the same time. My biggest argument FOR a parallel installation/implementation of OUBI with the source product is two-fold: - There could be things (which is the technical term for data elements) that customers figure out they need when implementing OUBI, which are often easier added to the source product's implementation project, than to add later; - OUBI's ETL often points out errors (severe or not) with converted data, which are easier to fix during the source product's implementation project, or it may even be impossible to fix afterwards. The Conversion routines sometimes miss these errors, because the source system can live with the not-quite-perfect converted data. If the data can't be properly extracted, i.e. the proper Dimensions linked to the Facts, then it can't get into OUBI. That means it can't be analyzed effectively along with the rest of the organization's data. Then there is also the throw-away-work argument, which may be significant. The operational / transactional system cannot go live without reports on Day 1. A lot of those reports would be taken care of by the implementation of OUBI. If OUBI is implemented after go-live, those reports STILL have to be built during the source product's implementation project, but they become throw-away after the OUBI implementation. I have sometimes been told that it is better to implement OUBI after the source product, because it cuts down on scope and risk for the source product's implementation project. All I can say to that, is bah humbug. No, seriously, given the arguments above, planning has to include the OUBI implementation and it has to be managed properly -- just like any other implementation. If so, it should not add any risk and it should be included in the scope from the start. The answer to the prospect's question is therefore that it is not that much more difficult; after all, most DW/BI implemenations are done like that. They just have to consider the points above.

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• BizTalk Server Monitoring &ndash; SharePoint Web Part

  - by SURESH GIRIRAJAN

  I have been worked with customers using BizTalk as shared infrastructure in the enterprise, where we have two or more BizTalk apps running on it for different Business groups. Also these customers are not using BizTalk ESB portal even though they are using BizTalk ESB exception framework. So main issue with all these Business groups are they don’t have visibility into the BizTalk apps running in prod, even though they are using SCOM and other monitoring stuff in place. So I am trying to address few issues I am going to list below and how I try to mitigate them, first one on the list is how to get visibility into prod, how to provision those access to the BizTalk resources with minimal activity and how can we take advantage of the resources we have today. So I was working on creating REST data services for BizTalk RFID a year ago and available on codeplex. I thought to extend that idea to take advantage of BizTalk Data Services available in codeplex. I extended the BizTalk data services I will upload the updated service soon. So let me start thru how my solution works, so first step I am using the BizTalk data service (REST service) which expose most of the BizTalk artifacts as resources such as Applications, Orchestrations, Send ports, Receive ports, Host instances and In process instances etc. BizTalk Server Monitoring – SharePoint Web Part I am hosting the BizTalk data service in IIS with application pool configured to run under BizTalk administrator credentials. So with this setup I am making the service to make accessible anonymous. Next step of this solution I have created a SharePoint Visual web part which consumes the BizTalk data service and display all the BizTalk Application and Platform settings in read only mode. Even though BizTalk data services offers to browse resources as well perform actions like starting, stopping Orchestrations, Send ports, Receive locations, Host instances etc. Host Instances BizTalk Applications BizTalk Running / Suspended Instances So having this BizTalk Monitoring SharePoint web part, will be added to the SharePoint. This eliminates the need for granting access to the BizTalk users explicitly, so when you have BizTalk contractor or BizTalk application user need to have access to the BizTalk environment all the need is have access to the SharePoint website. You can configure the web part point to different end point based on your environment. I am making this as read only as part of this to make easier for the users and in terms of provisioning. This removes the dependency of BizTalk admin at least for viewing the BizTalk application status and errors etc. If we need to make any changes to the BizTalk application then its application owner responsibility to co-ordinate with BizTalk admins. There are options like BizTalk ESB portal, BizTalk 360 etc… but this one of the approach to reduce number of steps required to give access to BizTalk application users and also to maximize the resource we have in enterprise today. Also you can expose this data service thru Azure Service Bus and access from other apps like mobile devices or create a web site hosted in Azure etc. One last thing I have tested only with BizTalk Server 2010 on x64 VM only, but it should work on other version. I will try to upload the code shortly with instructions how to setup etc.… I welcome thoughts and suggestions… Hope this helps….

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• Oracle Data Integration 12c: Simplified, Future-Ready, High-Performance Solutions

  - by Thanos Terentes Printzios

  In today’s data-driven business environment, organizations need to cost-effectively manage the ever-growing streams of information originating both inside and outside the firewall and address emerging deployment styles like cloud, big data analytics, and real-time replication. Oracle Data Integration delivers pervasive and continuous access to timely and trusted data across heterogeneous systems. Oracle is enhancing its data integration offering announcing the general availability of 12c release for the key data integration products: Oracle Data Integrator 12c and Oracle GoldenGate 12c, delivering Simplified and High-Performance Solutions for Cloud, Big Data Analytics, and Real-Time Replication. The new release delivers extreme performance, increase IT productivity, and simplify deployment, while helping IT organizations to keep pace with new data-oriented technology trends including cloud computing, big data analytics, real-time business intelligence. With the 12c release Oracle becomes the new leader in the data integration and replication technologies as no other vendor offers such a complete set of data integration capabilities for pervasive, continuous access to trusted data across Oracle platforms as well as third-party systems and applications. Oracle Data Integration 12c release addresses data-driven organizations’ critical and evolving data integration requirements under 3 key themes: Future-Ready Solutions : Supporting Current and Emerging Initiatives Extreme Performance : Even higher performance than ever before Fast Time-to-Value : Higher IT Productivity and Simplified Solutions  With the new capabilities in Oracle Data Integrator 12c, customers can benefit from: Superior developer productivity, ease of use, and rapid time-to-market with the new flow-based mapping model, reusable mappings, and step-by-step debugger. Increased performance when executing data integration processes due to improved parallelism. Improved productivity and monitoring via tighter integration with Oracle GoldenGate 12c and Oracle Enterprise Manager 12c. Improved interoperability with Oracle Warehouse Builder which enables faster and easier migration to Oracle Data Integrator’s strategic data integration offering. Faster implementation of business analytics through Oracle Data Integrator pre-integrated with Oracle BI Applications’ latest release. Oracle Data Integrator also integrates simply and easily with Oracle Business Analytics tools, including OBI-EE and Oracle Hyperion. Support for loading and transforming big and fast data, enabled by integration with big data technologies: Hadoop, Hive, HDFS, and Oracle Big Data Appliance. Only Oracle GoldenGate provides the best-of-breed real-time replication of data in heterogeneous data environments. With the new capabilities in Oracle GoldenGate 12c, customers can benefit from: Simplified setup and management of Oracle GoldenGate 12c when using multiple database delivery processes via a new Coordinated Delivery feature for non-Oracle databases. Expanded heterogeneity through added support for the latest versions of major databases such as Sybase ASE v 15.7, MySQL NDB Clusters 7.2, and MySQL 5.6., as well as integration with Oracle Coherence. Enhanced high availability and data protection via integration with Oracle Data Guard and Fast-Start Failover integration. Enhanced security for credentials and encryption keys using Oracle Wallet. Real-time replication for databases hosted on public cloud environments supported by third-party clouds. Tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c and other Oracle technologies, such as Oracle Database 12c and Oracle Applications, provides a number of benefits for organizations: Tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c enables developers to leverage Oracle GoldenGate’s low overhead, real-time change data capture completely within the Oracle Data Integrator Studio without additional training. Integration with Oracle Database 12c provides a strong foundation for seamless private cloud deployments. Delivers real-time data for reporting, zero downtime migration, and improved performance and availability for Oracle Applications, such as Oracle E-Business Suite and ATG Web Commerce . Oracle’s data integration offering is optimized for Oracle Engineered Systems and is an integral part of Oracle’s fast data, real-time analytics strategy on Oracle Exadata Database Machine and Oracle Exalytics In-Memory Machine. Oracle Data Integrator 12c and Oracle GoldenGate 12c differentiate the new offering on data integration with these many new features. This is just a quick glimpse into Oracle Data Integrator 12c and Oracle GoldenGate 12c. Find out much more about the new release in the video webcast "Introducing 12c for Oracle Data Integration", where customer and partner speakers, including SolarWorld, BT, Rittman Mead will join us in launching the new release. Resource Kits Meet Oracle Data Integration 12c  Discover what's new with Oracle Goldengate 12c  Oracle EMEA DIS (Data Integration Solutions) Partner Community is available for all your questions, while additional partner focused webcasts will be made available through our blog here, so stay connected. For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com Stay Connected Oracle Newsletters

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• TiVo Follow-up&hellip;Training Opportunities

  - by MightyZot

  A few posts ago I talked about my experience with TiVo Customer Service. While I didn’t receive bad service per se, I felt like the reps could have communicated better. I made the argument that it should be just as easy to leave a company as it is to engage with a company, even though my intention is to remain a TiVo fan. I worked for DataStorm Technologies in the early 90s. I pointed out to another developer that we were leaving files behind in our installations. My opinion was that, if the customer is uninstalling our application, there should be no trace of it left after uninstall except for the customer’s data. He replied with, “screw ‘em. They’re leaving us. Why do we care if we left anything behind?” Wow. Surely there is a lot of arrogance in that statement. Think about this…how often do you change your services, devices, or whatever?  Personally, I change things up about once every two or three years. If I don’t change things up, I at least think about it. So, every two or three years there is an opportunity for you (as a vendor or business) to sell me something. (That opportunity actually exists all the time, because there are many of these two or three year periods overlapping.) Likewise, you have the opportunity to win back my business every two or three years as well. Customer service on exit is just as important as customer service during engagement because, every so often, you have another chance to gain back my loyalty. If you screw that up on exit, your chances are close to zero. In addition, you need to consider all of the potential or existing customers that are part of or affected by my social organizations. “Melissa” at TiVo gave me a call last week and set up some time to talk about my experience. We talked yesterday and she gave me a few moments to pontificate about my thoughts on the importance of a complete customer experience. She had listened to my customer support calls and agreed that I had made it clear that I intended to remain a TiVo customer even though suddenLink is handling my subscription. She said that suddenLink is a very important partner for them and, of course, they want to do everything they can to support TiVo / suddenLink customers.  “Melissa” also said that they had turned this experience into a training opportunity for the reps involved. I hope that is true, because that “programmer arrogance” that I mentioned above (which was somewhat pervasive back then) may be part of the reason why that company is no longer around. Good job “Melissa”!  And, like I said, I am still a TiVo fan. In fact, we love our new TiVo and many of the great new features. In addition, if you’re one of the two people that read these posts, please remember that these are just opinions. Your experiences may be, and likely will be, completely unique to you.

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• Failure Sucks, But Does It Have To?

  - by steve.diamond

  Hey Folks--It's "elephant in the room" time. Imagine a representative from a CRM VENDOR discussing CRM FAILURES. Well. I recently saw this blog post from Michael Krigsman on "six ways CRM projects go wrong." Now, I know this may come off defensive, but my comments apply to ALL CRM vendors, not just Oracle. As I perused the list, I couldn't find any failures related to technology. They all seemed related to people or process. Now, this isn't about finger pointing, or impugning customers. I love customers! And when they fail, WE fail. Although I sit in the cheap seats, i.e., I haven't funded any multi-million dollar CRM initiatives lately, I kept wondering how to convert the perception of failure as something that ends and is never to be mentioned again (see Michael's reason #4), to something that one learns from and builds upon. So to continue my tradition of speaking in platitudes, let me propose the following three tenets: 1) Try and get ahead of your failures while they're very very small. 2) Immediately assess what you can learn from those failures. 3) With more than 15 years of CRM deployments, seek out those vendors that have a track record both in learning from "misses" and in supporting MANY THOUSANDS of CRM successes at companies of all types and sizes. Now let me digress briefly with an unpleasant (for me, anyway) analogy. I really don't like flying. Call it 'fear of dying' or 'fear of no control.' Whatever! I've spoken with quite a few commercial pilots over the years, and they reassure me that there are multiple failures on most every flight. We as passengers just don't know about them. Most of them are too miniscule to make a difference, and most of them are "caught" before they become LARGER failures. It's typically the mid-sized to colossal failures we hear about, and a significant percentage of those are due to human error. What's the point? I'd propose that organizations consider the topic of FAILURE in five grades. On one end, FAILURE Grade 1 is a minor/miniscule failure. On the other end, FAILURE Grade 5 is a colossal failure A Grade 1 CRM FAILURE could be that a particular interim milestone was missed. Why? What can we learn from that? How can we prevent that from happening as we proceed through the project? Individual organizations will need to define their own Grade 2 and Grade 3 failures. The opportunity is to keep those Grade 3 failures from escalating any further. Because honestly, a GRADE 5 failure may not be recoverable. It could result in a project being pulled, countless amounts of hours and dollars lost, and jobs lost. We don't want to go there. In closing, I want to thank Michael for opening my eyes up to the world of "color," versus thinking of failure as both "black and white" and a dead end road that organizations can't learn from and avoid discussing like the plague.

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• Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

  - by Christie Flanagan

  The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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• Meet Thomas, the Most Innovational person in Oracle Direct EMEA of Q1

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Thomas was voted, by his peers,  the most Innovational person in Oracle Direct EMEA of Q1, the first quarter of this fiscal! Thomas, a Business Development Consultant at Oracle Direct’s Applications Team, taught himself how to use and leverage the power of social engagement consistent with Oracle’s Social Media Policy.  From these learning's he provided both his and other applications teams in Dublin with huge amounts of training and has presented his findings to the teams on more than one occasion. It is important to recognise that this isn't just a great idea....it actually works! The results speak for themselves. Thomas is engaging with customers and prospects via their preferred channel of communication and creating a strong personal social brand. We congratulate Thomas for his efforts of raising Social Media to the next level within Business Development Group. He put a lot of work into Social Selling, as one of the first within the BDG and set the example for a new innovative approach on how to sell anno 2013. He deserves to be recognized for this. His contribution to social media has been a great inspiration for all Business Development Consultants or Business Relationship Consultants. He knows what he talks about and has great conversion rates out of his social media campaigns. And he doesn't mind sharing his knowledge with everybody. Great effort in searching for new ways of communication and social selling. Thomas has shown great initiative towards leveraging the social media and networks (twitter, linkedin) to find new business opportunities in a previously way. He has shown great out-of-the-box thinking while addressing new companies and prospects and has shared those experiences and ideas to help his colleagues use the same approach. This included a presentation, informational emails and a general helpful attitude from him. He also shared his success stories from his innovational approach.  Thomas is showing initiative with an innovative and fresh character, truly helping people to try something new  with a focus on selling across channels and working for the CRM team which is focused on selling social. We think the way Thomas positions social, by using social is innovative and inspirational. What better way to tell your clients do social, by engaging with them on a social platform? Going always the extra mile, we believe, that Thomas Brits, is an innovator from the day he walked into Oracle Direct. The way Thomas operates on the work floor by introducing new ideas to find the best opportunities as possible shows he runs the extra mile for coming up with new ideas around how to engage with customers more efficiently for instance via Social Media. Thomas also organises power hours/days for the team. He is the best! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Partner Webcast: Innovation in Products - October 1st, 2012 at 04:00 PM CET (03:00 PM GMT) Program

  - by Richard Lefebvre

  I am pleased to invite you to join the Innovations in Products – webcast. Innovations in Products will present Oracle Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Innovations in Products will be presented on the 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Innovations in Products is open for other system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A document covering all questions and answers will be made available after the webcast. What are the Benefits for partners? Find out how Innovations in Products helps you to improve your after sales Discover new functions and features so you can enrich your Customers's solution Learn more about Oracle products, especially sales positioning Hear crucial questions raised by colleague alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle's product portfolio – for your and your customer's benefit. Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall product portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Product breakout sessions available on October 1st:   Topics Speaker To Register Fusion HCM Social Capabilities, Enterprise social capabilities embedded in how you run your business Anca Dumitru, HCM Presales Consultant, EMEA Presales Center CLICK HERE Oracle Fusion Applications Security Concepts, Overview Alexandra Dan, Applications Technology Presales Consultant, EMEA Presales Centre CLICK HERE Fusion Financials Overview - Focus on Fusion Payables, Meeting the Payables' Challenges Elena Nita, Senior ERP Sales Consultant, EMEA Presales Center CLICK HERE Introduction to Oracle RightNow CX, Empowering companies to engage directly with their customers through great Social, Web, Chat and Contact Center experiences. Cais Champsi, Presales Consultant, EMEA Presales Centre CLICK HERE Oracle Endeca Information Discovery, Product Overview Emma Palii, BI Sales Consultant, EMEA Presales Center CLICK HERE To access previously presented 23 Applications Products presentations and 6 Public Sector Value Proposition presentations, please click here. You might want to bookmark the overall registration page Innovations in Products October 1st and the global event calendar page events.oracle.com. Delivery Format Innovations in Products – program is a series of FREE prerecorded Oracle product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the web cast via chat and subject matter experts will provide verbal answers live. Innovations in Products consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you'll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available after the webcast. You can also see Innovations in Products afterwards as its content will be available online for the next 6-12 months. The next Innovations in Products web casts will be presented as follows: October 1st 2012 January 14th 2013 April 8th 2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. Duration: Maximum 1 hour For further information please contact me Markku Rouhiainen. Best regards Markku Rouhiainen Director, Applications Partner Enablement EMEA

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• Scrambling Sensitive Data in E-Business Suite Release 12 Cloned Environments

  - by Elke Phelps (Oracle Development)

  Securing the Oracle E-Business Suite includes protecting the underlying E-Business data in production and non-production databases.  While steps can be taken to provide a secure configuration to limit EBS access, a better approach to protecting non-production data is simply to scramble (mask) the data in the non-production copy.  You can use the Oracle Data Masking Pack with Oracle Enterprise Manager today to scramble sensitive data in cloned environments. Due to data dependencies, scrambling E-Business Suite data is not a trivial task.  The data needs to be scrubbed in such a way that allows the application to continue to function.  Using the Data Masking Pack in E-Business Suite environments is now easier with the release of new set of templates for E-Business Suite databases: Oracle E-Business Suite Release 12.1.3 Template for Data Masking Pack (Patch13898999) This template works with the Oracle Data Masking Pack and Oracle Enterprise Manager to obscure sensitive E-Business Suite information that is copied from production to non-production environments.  Is there a charge for this? Yes. You must purchase licenses for Oracle Enterprise Manager and the Oracle Data Masking Pack plug-in. The Oracle E-Business Suite 12.1.3 Template for the Data Masking Pack is included with the Oracle Data Masking Pack license.  You can contact your Oracle account manager for more details about licensing. What does data masking do in E-Business Suite environments? Application data masking does the following: De-identify the data:  Scramble identifiers of individuals, also known as personally identifiable information or PII.  Examples include information such as name, account, address, location, and driver's license number. Mask sensitive data:  Mask data that, if associated with personally identifiable information (PII), would cause privacy concerns.  Examples include compensation, health and employment information.   Maintain data validity:  Provide a fully functional application. How can EBS customers use data masking? The Oracle E-Business Suite Template for Data Masking Pack can be used in situations where confidential or regulated data needs to be shared with other non-production users who need access to some of the original data, but not necessarily every table.  Examples of non-production users include internal application developers or external business partners such as offshore testing companies, suppliers or customers.  The Oracle E-Business Suite Template for Data Masking Pack is applied to a non-production environment with the Enterprise Manager Grid Control Data Masking Pack.  When applied, the Oracle E-Business Suite Template for Data Masking Pack will create an irreversibly scrambled version of your production database for development and testing.   References For additional information on the Oracle E-Business Suite Template for Data Masking Pack please refer to the following: Masking Sensitive Data for Non-production Use in the Oracle Enterprise Manager Concepts 11g Using the Oracle E-Business Suite, Release 12.1.3 Template for the Data Masking Pack, Note 1437485.1 Related Articles Webcast Replay Available: E-Business Suite Data Protection Oracle E-Business Suite Plug-in 4.0 Released for OEM 11g (11.1.0.1)

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• Attend Onsite Product Usability Testing or Tour Oracle HQ Usability Labs during Oracle OpenWorld 2014

  - by gaamoth-Oracle

   By Gozel Aamoth, Oracle Applications User Experience Oracle OpenWorld  is the world’s largest business and technology event, featuring thousands of sessions, including keynotes, technical sessions, demos, and hands-on labs. Hundreds of exhibitors will be sharing what they’re bringing to Oracle technology at this year’s conference, held in downtown  San Francisco from Sept. 29-Oct. 2. If you are an Oracle customer or partner planning to attend this  annual event, there are several ways to  meet face-to-face with members of the Oracle Applications  User Experience (UX) team. We’d like  to invite you to sign up for a usability feedback session, or  hop on one of our special chartered buses  to tour Oracle HQ’s usability labs. Here’s more  information about these exclusive events. Onsite product usability testing: Give us your feedback! Product usability testing is in progress at Oracle OpenWorld 2013. The Oracle Applications User Experience team will host an onsite usability lab, where Oracle customers and partners can participate in a usability feedback session, at Oracle OpenWorld 2014. Usability experts, product managers, and user interface designers have teamed up to provide Oracle customers and partners with the opportunity to contribute to and influence application design and direction while test-driving Oracle’s next-generation applications. Your feedback will affect the existing and future usability of Oracle applications, and help us develop applications that are intuitive and easy to use. What will we test? Participants will get a preview of proposed Oracle product designs for Oracle Human Capital Management Cloud and Oracle Sales Cloud, Oracle Fusion applications for Procurement and Supply Chain, Oracle E-Business Suite, PeopleSoft applications, Social Relationship Management, BI applications, Fusion Middleware, and more. Who can participate*? Regardless of your current job title, we have a session that might interest you. These one-on-one feedback sessions are popular, and space is very limited, so contact us  today to learn more. Dates: Sept. 29 – Oct. 1, 2014  Location: InterContinental Hotel, San Francisco, CA  Time: Advance sign-up is required for this event. RSVP now. If you have questions about this event, please contact Angela Johnston.  Take a tour of the Oracle HQ Usability Lab during OpenWorld 2014Members of Applications UX team lead Oracle OpenWorld lab tour attendeesto the usability labs at Oracle headquarters in Redwood City, CA. The Applications User Experience team will be offering a limited number of usability lab tours  at Oracle Headquarters in Redwood City, Calif., during Oracle OpenWorld 2014. Come take a look behind the scenes of Oracle’s research and development work on Thursday, Oct. 2, or Friday, Oct. 3. Receive an exclusive look into how Oracle tests applications designs, and see the direction that Oracle’s enterprise applications are heading, including demos of designs for devices such as the tablet and smartphone. Round-trip transportation will be provided. Pick-up and drop-off is at the InterContinental Hotel in San Francisco, next to Moscone West. Spots are limited, so sign up today! How to reserve your spot To RSVP, sign up here. For additional questions, send an e-mail to Jeannette Chadwick. To learn more about our team’s presence at Oracle OpenWorld this year, please visit our website, UsableApps. *Participation requires that your company or organization has a Customer Participation Confidentiality Agreement (CPCA) on file. If your company or organization does not have a CPCA on file, we will start this process.

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• Customer Spotlight - CSX: Charles Pack

  - by cwarticki

  A couple of weeks ago, I had the distinct privilege of facilitating a training session with CSX.  CSX is a wonderful customer.  They've been a dedicated Oracle customer for many years. They have quite an extensive Oracle footprint including Server Technologies, Fusion Middleware and E-Business Suite products.  They also utilize Oracle's Solution Support Center offering from Advanced Customer Services, for their Database products. I'm always on the lookout for Oracle gems and I discovered one at CSX. Before my session began, I met with Charles Pack.  In my view, he's an Oracle guru.  Don't take my word for it, just read any of the books he's authored or co-authored and the one soon to be released.  Just looking at his bookshelf, I saw titles going back to Oracle 7 & 8, as well as a Solaris 2.x book.  Remember those?   Anyway, Charles is a technologist and a manager (and wears numerous other hats too).  I had a wonderful time talking with Charles and getting to know him.  What do you consider keys to your personal success?  Inability to quit.  When I decide that I will accomplish something, I will, regardless of the nature of the challenge.  Never quitting means a perpetual drive for change and progress and setting examples for others to follow.  The reason I write OCP books is because I can provide a path for people to improve their knowledge of the product, gain a certification, and reach their professional goals. What do you consider the most important part of your job?  Negotiations.  We all have competing goals, incentives and finite resources, but we should all have the same common goal – progress.  So finding the way for all parties to progress is the most important thing we do. What is the most important part of your relationship with Oracle?  Oracle provides solutions – not just products - that are critical to our business success.  So continuous communication regarding education, services, product roadmaps and shared goals is the most important part of our ongoing relationship. Charles is an Oracle loyalist.  His career has been based on using our products and he's passionate about the products he works with.  You can tell, just by talking with him.  I appreciate Charles and other customers like him.  He's an expert in his field and an Oracle evangelist.  He is an asset to CSX and to their success.  He's an advocate for Oracle and an asset to our customers.  You can also friend and follow Charles on Twitter @charlesapack It was a pleasure meeting you Charles! -Chris Warticki Global Customer Management

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• The Value of SOA Specialization - Fujitsu

  - by Jürgen Kress

  Thanks for the nice ink The Value of Specialization In my last post  I talked about Fujitsu's achievement in obtaining SOA and other specializations, but I have heard murmurings from other partners about what just is the value? I think Oracle have to do more to advertise the benefits to customers, we need to see customers asking for specialization for it to really work, but Oracle have made great promises about only recommending those partners who are specialized. For us there was another benefit. Oracle was sponsoring the 3rd Annual SOA Symposium in Berlin and invited us as their first specialized partner to take part. There is a great blog about the symposium on the SOA community blog site. This is real commitment from Oracle and we have other marketing opportunities being worked on with Jürgen. This does generate leads so my message to other Oracle Partners is, you need to do this, it is worthwhile.   Fujitsu - First SOA Specialized Partner Globally Just before Oracle Open World I found out that Fujitsu had achieved the first SOA Specialization globally. I think most partners know what the requirements are for Specialization and that in itself is challenging but the bureaucracy around the actual submission is an exercise in tenacity. I won’t go into that now; I have had my dig at Oracle this month, but enough to say the process could be improved. As a platinum partner we needed 5 specializations and we decided to go for SOA first. The reasoning behind this is that our Oracle Practice is known for being applications centric. We have always had an excellent technical capability but no one ever talked about that, it was just part and parcel of an implementation. However today we have just as many bids that are technology lead as there is applications lead, so it seemed a good plan to work on the areas we were not known for. We appointed a capability lead to be responsible for putting the team through the training and testing and Rosemary (Kell) was excellent, she ensured that everyone was on track and that it wasn’t just getting put into the ‘to do list’. In Fujitsu everyone in the Oracle Practice has an objective to achieve the competency tests in their area, so achieving the 2 pre sales, 2 sales and 1 support was no problem at all. We actually had 22 with the support capability proficiency.  The implementation specialist exams are much harder, more like OCP in the database area. We had help from the Oracle SOA Community; Jürgen Kress who runs this in EMEA is really motivational. At the time we started SOA was a beta exam which means you do not get the results immediately but again we put forward more than we needed. Manjit Chopra, Sukhraj Sahota, Emely Patra, Ian Scorrer and Sunny Sidhu all took the exam and eventually got the results they wanted they had passed. Congratulations. Here is Jurgen expalining why specialization is important. After the tests came the submissions where you need to include deals and experience, this was my bit, and persuading Oracle we really deserved the specialization. Finally we got the news we had been awarded the specialization, and a few days later that we were first globally. I am very proud. However there is no rest for the wicked and we plodded on to make the 5 specializations needed for Platinum and now we are working on the new Diamond status and I think SOA will be one of our 5 ‘super specializations’. This is a global Fujitsu initiative and I work closely with my colleague in Germany Jessika Weiss. It was nice to be able to have a press release about this and a comment from Judson Althoff  head of Oracle Alliances. For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA,SOA Community,OPN,Oracle,Fujitsu,Debra Lilley,Jürgen Kress,Specialization,SOA Specialization

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• Welcome Oracle Data Integration 12c: Simplified, Future-Ready Solutions with Extreme Performance

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 The big day for the Oracle Data Integration team has finally arrived! It is my honor to introduce you to Oracle Data Integration 12c. Today we announced the general availability of 12c release for Oracle’s key data integration products: Oracle Data Integrator 12c and Oracle GoldenGate 12c. The new release delivers extreme performance, increase IT productivity, and simplify deployment, while helping IT organizations to keep pace with new data-oriented technology trends including cloud computing, big data analytics, real-time business intelligence. With the 12c release Oracle becomes the new leader in the data integration and replication technologies as no other vendor offers such a complete set of data integration capabilities for pervasive, continuous access to trusted data across Oracle platforms as well as third-party systems and applications. Oracle Data Integration 12c release addresses data-driven organizations’ critical and evolving data integration requirements under 3 key themes: Future-Ready Solutions Extreme Performance Fast Time-to-Value       There are many new features that support these key differentiators for Oracle Data Integrator 12c and for Oracle GoldenGate 12c. In this first 12c blog post, I will highlight only a few:·Future-Ready Solutions to Support Current and Emerging Initiatives: Oracle Data Integration offer robust and reliable solutions for key technology trends including cloud computing, big data analytics, real-time business intelligence and continuous data availability. Via the tight integration with Oracle’s database, middleware, and application offerings Oracle Data Integration will continue to support the new features and capabilities right away as these products evolve and provide advance features. E    Extreme Performance: Both GoldenGate and Data Integrator are known for their high performance. The new release widens the gap even further against competition. Oracle GoldenGate 12c’s Integrated Delivery feature enables higher throughput via a special application programming interface into Oracle Database. As mentioned in the press release, customers already report up to 5X higher performance compared to earlier versions of GoldenGate. Oracle Data Integrator 12c introduces parallelism that significantly increases its performance as well. Fast Time-to-Value via Higher IT Productivity and Simplified Solutions:  Oracle Data Integrator 12c’s new flow-based declarative UI brings superior developer productivity, ease of use, and ultimately fast time to market for end users.  It also gives the ability to seamlessly reuse mapping logic speeds development.Oracle GoldenGate 12c ‘s Integrated Delivery feature automatically optimally tunes the process, saving time while improving performance. This is just a quick glimpse into Oracle Data Integrator 12c and Oracle GoldenGate 12c. On November 12th we will reveal much more about the new release in our video webcast "Introducing 12c for Oracle Data Integration". Our customer and partner speakers, including SolarWorld, BT, Rittman Mead will join us in launching the new release. Please join us at this free event to learn more from our executives about the 12c release, hear our customers’ perspectives on the new features, and ask your questions to our experts in the live Q&A. Also, please continue to follow our blogs, tweets, and Facebook updates as we unveil more about the new features of the latest release. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• ATG Live Webcast June 28: Scrambling Sensitive Data in EBS 12 Cloned Environments

  - by BillSawyer

  Securing the Oracle E-Business Suite includes protecting the underlying E-Business data in production and non-production databases.  While steps can be taken to provide a secure configuration to limit EBS access, a better approach to protecting non-production data is simply to scramble (mask) the data in the non-production copy.   The Oracle E-Business Suite Template for Data Masking Pack can be used in situations where confidential or regulated data needs to be shared with other non-production users who need access to some of the original data, but not necessarily every table.  Examples of non-production users include internal application developers or external business partners such as offshore testing companies, suppliers or customers. The Oracle E-Business Suite Template for Data Masking Pack is applied to a non-production environment with the Enterprise Manager Grid Control Data Masking Pack.  When applied, the Oracle E-Business Suite Template for Data Masking Pack will create an irreversibly scrambled version of your production database for development and testing. This ATG Live Webcast is your chance to come learn about the Oracle E-Business Suite Release 12.1.3 Template for Data Masking Pack from the experts. Oracle E-Business Suite Release 12.1.3 Template for Data Masking The agenda for the Oracle E-Business Suite Template for Data Masking Pack webcast includes the following topics: What does data masking do in E-Business Suite environments? De-identify the data Mask sensitive data Maintain data validity How can EBS customers use data masking? References Join Eric Bing, Senior Director and Elke Phelps, Senior Principal Product Manager, as they discusses the Oracle E-Business Suite Template for Data Masking Pack.Date:                  Thursday, June 28, 2012Time:                 8:00AM Pacific Standard TimePresenters:     Eric Bing, Senior Director                           Elke Phelps, Senior Principal Product ManagerWebcast Registration Link (Preregistration is optional but encouraged) To hear the audio feed:    Domestic Participant Dial-In Number:           877-697-8128    International Participant Dial-In Number:      706-634-9568    Additional International Dial-In Numbers Link:    Dial-In Passcode:                                              100865To see the presentation:    The Direct Access Web Conference details are:    Website URL: https://ouweb.webex.com    Meeting Number:  599097152If you miss the webcast, or you have missed any webcast, don't worry -- we'll post links to the recording as soon as it's available from Oracle University.  You can monitor this blog for pointers to the replay. And, you can find our archive of our past webcasts and training here.If you have any questions or comments, feel free to email Bill Sawyer (Senior Manager, Applications Technology Curriculum) at BilldotSawyer-AT-Oracle-DOT-com.

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• E-Business Suite 12.1.3 Data Masking Certified with Enterprise Manager 12c

  - by Elke Phelps (Oracle Development)

  Following up on our prior announcement for EM 11g, we're pleased to announce the certification of the E-Business Suite 12.1.3 Data Masking Template for the Data Masking Pack with Enterprise Manager Cloud Control 12c. You can use the Oracle Data Masking Pack with Oracle Enterprise Manager Grid Control 12c to scramble sensitive data in cloned E-Business Suite environments.  Due to data dependencies, scrambling E-Business Suite data is not a trivial task.  The data needs to be scrubbed in such a way that allows the application to continue to function.  You may scramble data in E-Business Suite cloned environments with EM12c using the following template: E-Business Suite 12.1.3 Data Masking Template for Data Masking Pack with EM12c (Patch 14407414) What does data masking do in E-Business Suite environments? Application data masking does the following: De-identify the data:  Scramble identifiers of individuals, also known as personally identifiable information or PII.  Examples include information such as name, account, address, location, and driver's license number. Mask sensitive data:  Mask data that, if associated with personally identifiable information (PII), would cause privacy concerns.  Examples include compensation, health and employment information.   Maintain data validity:  Provide a fully functional application. How can EBS customers use data masking? The Oracle E-Business Suite Template for Data Masking Pack can be used in situations where confidential or regulated data needs to be shared with other non-production users who need access to some of the original data, but not necessarily every table.  Examples of non-production users include internal application developers or external business partners such as offshore testing companies, suppliers or customers.  The template works with the Oracle Data Masking Pack and Oracle Enterprise Manager to obscure sensitive E-Business Suite information that is copied from production to non-production environments. The Oracle E-Business Suite Template for Data Masking Pack is applied to a non-production environment with the Enterprise Manager Grid Control Data Masking Pack.  When applied, the Oracle E-Business Suite Template for Data Masking Pack will create an irreversibly scrambled version of your production database for development and testing.  What's new with EM 12c? Some of the execution steps may also be performed with EM Command Line Interface (EM CLI).  Support of EM CLI is a new feature with the E-Business Suite Release 12.1.3 template for EM 12c.  Is there a charge for this? Yes. You must purchase licenses for the Oracle Data Masking Pack plug-in. The Oracle E-Business Suite 12.1.3 Template for the Data Masking Pack is included with the Oracle Data Masking Pack license.  You can contact your Oracle account manager for more details about licensing. References Additional details and requirements are provided in the following My Oracle Support Note: Using Oracle E-Business Suite Release 12.1.3 Template for the Data Masking Pack with Oracle Enterprise Manager 12.1.0.2 Data Masking Tool (Note 1481916.1) Masking Sensitive Data in the Oracle Database Real Application Testing User's Guide 11g Release 2 (11.2) Related Articles Scrambling Sensitive Data in E-Business Suite

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