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• WebCenter Customer Spotlight: Textron Inc.

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryTextron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies. Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.   Textron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. The implementation enables Textron’s subsidiaries to adjust more quickly to customer demands,  reduced Website management cost & time to update content on a Website while allowing to integrate its Website updates more closely with social media and mobile platforms. Company OverviewTextron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies. Business ChallengesWith numerous subsidiaries and more than 50 public Websites, Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.   Solution DeployedTextron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. Specifically, Textron: Used Oracle WebCenter Sites to integrate Web experience management capabilities for all Textron brands, including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen Developed Website templates to enable marketing and communications professionals to easily make updates to their Websites, without having to work with IT Reduced Website management costs, as it costs more for IT to coordinate Website updates as opposed to marketing and communications Enabled IT to concentrate on other activities to enhance overall operations for Textron, such as project workflows Acquired a platform that enables marketing teams to integrate their Websites with social media and mobile platforms, allowing subsidiaries to make updates and contact customers anytime and everywhere—including through tablets and smartphones Reduced the time it takes to update content on a Website, including press releases, by enabling communications professionals to make updates directly Developed more appealing visual designs for Websites to help enhance customer purchase Business ResultsThe implementation enabled Textron’s subsidiaries to adjust more quickly to customer demands and Textron’s IT staff to concentrate on other processes, such as writing code and developing new workflows, enabling them to enhance company processes. In addition, Textron can use Oracle WebCenter Sites to integrate its Website updates more closely with social media and mobile platforms, enabling marketing and communications teams to make updates anytime and everywhere. The initiative has enabled Textron to save money by freeing IT up to work on more important tasks, instituting new e-commerce and mobile initiatives to better engage customers, and by ensuring efficient Website management processes to quickly adjust to customer demands.  “We considered a number of products, but chose Oracle WebCenter Sites because it provides the best user interface. We reviewed customer references and analyst reports, and Oracle WebCenter Sites was consistently at the top of the list,” Brad Hof, Manager, Advanced Business Solutions and Web Communications, Textron Inc. Additional Information Tectron Inc. Customer Snapshot Oracle WebCenter Sites

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• Removing Barriers to Create Effective Data Models

  After years of creating and maintaining data models, I have started to notice common barriers that decrease the accuracy and usefulness of models. In my opinion, the main causes of these barriers are the lack of knowledge and communication from within a company. The lack of knowledge in regards to data models or data modeling can take many forms. Company Culture Knowledge Whether documented or undocumented, existing business rules of a company can affect how data is modeled. For example, if a company only allows 1 assigned person per customer to be able to manipulate a customer’s record then then a data model that includes an associated table that joins customers and employee’s would be unneeded because that would allow for the possibility of multiple employees to handle a customer because of the potential for a many to many relationship between Customers and Employees. Technical Knowledge Depending on the data modeler’s proficiency in modeling data they can inadvertently cause issues and/or complications with a design without even noticing. It is important that companies share data modeling responsibilities so that the models are developed from multiple perspectives of a system, company and the original problem.  In addition, the tools that a company selects to create data models can also affect the accuracy of the model if designer are not familiar with the tools or the tools are too complex to use for the designer. Existing System Knowledge In order for a data modeler to model data for an existing system so that new changes can be applied to a system then they need to at least know the basic concepts of a system so that they can work within it. This will promote reusability of data and prevent the chance of duplicating data. Project Knowledge This should be pretty obvious, but it is very hard to create an accurate data model without knowing what data needs to be modeled. I have always found it strange that I have been asked to start modeling data prior to a client formalizing any requirements. Usually when this happens I have to make several iterations to a model, and the client still does not know exactly what they want.  In addition additional issues can arise when certain stakeholders of a project are not consulted prior to the design or after the project is over because it can cause miss understandings and confusion by the end user as well as possibly not solving the original problem for which a project is intended to solve. One common thread between each type of knowledge is that they can all be avoided through the use of good communication. For example, if a modeler is new to a company then they should ask older employees about any business specific rules that may be documented or undocumented that must be applied to projects in general. Furthermore, if a modeler is not really familiar with a specific data modeling software then they need to speak up and ask for help form other employees or their manager. This will not only help the modeler in the project, but also help them in future projects that they do for the company. Additionally, if a project is not clearly defined prior to a data modeler being assigned the modeling project then it is their responsibility to communicate with the other stakeholders to clarify any part of a project that is unclear so that the data model that is created is accurately aligned with a project.

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• Gartner PCC: A Shovel & Some Ah-Ha's

  - by kellsey.ruppel

  When Gartner Vice President and leading analyst Whit Andrews kicked off the Gartner Portals, Content & Collaboration Summit on Monday, March 12 at the Gaylord Palms in Orlando, FL by bringing a shovel to the stage, eyebrows raised and a few thoughts went through my head. Either this guy plans to go help the construction workers outside construct that new pool at the Gaylord or he took a wrong turn and is at the wrong conference. Oh and how did he get that shovel through airport security? As Whit explained more his objective became more clear…take everything anyone has ever told you about portals and throw it out the window, as portals have evolved and times they are most certainly changing. The future Web is here, available not only on browsers but also via a broad spectrum of access points, including automobiles, consumer electronics and more and more mobile devices. Not merely prevalent, the future Web is also multimedia-driven and operates in real time, driven by mobility, social media, streaming video and other dynamic services. Applications and user experiences are in the midst of an evolution — from the early, simple mobile Web models to today’s Web 2.0 mobile apps and, ultimately, to a world of predominantly Web apps. Additionally, cloud services will forever change how portals and user experience are designed, built, delivered, sourced and managed. So what does this mean for you? Today’s organizations need software that will enable them to not just do their jobs, but to do it in a way that is familiar and easy for them.  What does this mean for IT? Use software and technology as an enabler, not as a roadblock. Overall, we had a great week in Orlando learning about how to improve the user experience, manage content explosion, launch social initiatives, transition to mobile environments and understand cloud and SaaS options.  We had some great conversations throughout the conference and at the Oracle booth. Lots of demonstrations were given of Oracle WebCenter Sites and Oracle Social Network. And as Christie mentioned earlier this week, our Vice President of Product Management and Strategy for WebCenter Loren Weinberg presented on the topic of customer engagement and talked about how organization’s relationships with their customers have fundamentally changed today and the resulting impact that has on their priorities.  Loren also talked about the importance of customer engagement, why that matters now more than ever, and what you can do to help your company or organization succeed in this new world. The question asked in every keynote and session was a simple one: What is your “ah-ha” moment? I personally had quite a few, some of which I’ve captured below. 70% of internal social initiatives eventually fail. By 2014, refusing to communicate with consumers via social media will be as harmful as ignoring emails/phone calls is today. Customer engagement = multi-channel + social & interactive + personal & relevant + optimized. If people choose to talk about your product/company/service, it's because it's remarkable. -- Seth Godin's keynote (one of the highlights of the conference!) The Web will become the primary method used for delivering content and applications to mobile devices. By 2015, 20% of smart phone users worldwide will conduct commerce using context-enriched services on a weekly basis.  86% of customers will pay more for a better customer experience. 6 P's of Quality User Experience. Product. Enabled by: People, Patterns, Process, Profit, Priorities. Did you attend the Gartner Summit? What were your ah-ha moments?

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• Impressions of Pivotal Tracker

  Pivotal Tracker is a free, online agile project management system. Ive been using it recently to better communicate to customers about the current state of our project. In Pivotal Tracker, the unit of work is a story and stories are arranged into iterations or delivery cycles. Stories can be any level of granularity you want, but the idea is to use stories to communicate clearly to customers, so you dont want to write a novel. You especially dont want to write a list of detailed programming tasks. A good story for a point of sale system might be: Allow managers to override the price of an item while ringing up a customer. A less useful story: Script out the process of adding a manager flag to the user table and stage that script into the deploy directory. Stories are estimated using a point scale, by default 1, 2 or 3. Iterations are then automatically laid out by combining enough tasks to fill the point total for that period of time. You have to start with a guess on how many points your team can do in an iteration, then adjust with real data as you complete iterations. This is basic agile methodology, but where Pivotal Tracker adds value is that it automatically and graphically lays out iterations for you on your project site. This makes communication and planning easy. Compiling release notes is no longer painful as it has been clear from the outset what work is going on. While I much prefer Pivotal Trackers customer facing interface over what we used previously (TFS), I see a couple of gaps. First, I have not able to make much headway with the reporting tools. Despite my complaints about TFS, it can produce some nice reports. Second, its not clear where if at all, Id keep track of purely internal tasks. Im talking about server maintenance, cleaning up source control, checking back on some code which you never quite felt right about. Theres no purpose in cluttering up an iteration backlog with these items, but if you dont track them, you lose them. Im not sure what a good answer for that is. One gap I thought Id see, which I dont, is more granular dev tasks. If Im implementing a story, Ill write out the steps and track my progress, but really, those steps arent useful to anybody but me. The only time Ive found that level of detail really useful is when my tasks are defined at too high a level anyway or when Im working with someone who needs more coaching and might not be able to finish a story in time without some scaffolding to get them going. You can learn more about Pivotal Tracker at: http://www.pivotaltracker.com/learnmore.   --- Relevant Links --- A good intro to stories: http://www.agilemodeling.com/artifacts/userStory.htmDid you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Join us on our Journey to be #1 in SaaS!

  - by jessica.ebbelaar(at)oracle.com

  WHY ORACLE? Oracle is a robust organization that has proven to maintain growth and innovation at all levels with a constant evolving attitude. The main ingredient of Oracles success is the 105.000 talented employees who constantly amaze each other in building a better and more innovative organization. Oracle is a company where YOU can make a difference. What is OD? Oracle Direct is a state-of-the-art, multi-channel EMEA sales operation bringing to life the benefits of Oracle’s complete technology stack. It offers you the unique opportunity to work with the most talented and like-minded sales professionals in the industry.  You will have access to world class training and structured career development programmes allowing you to accelerate your Solution Sales career across a multitude of product lines and a choice of attractive locations. What positions are OD Hiring?   Oracle is on a journey to be the #1 SaaS vendor in EMEA.  Due to recent expansion and acquisitions within our Cloud Business, we are now growing our EMEA Cloud Applications Sales Group in Dublin. We have many exciting NEW opportunities across our CRM and HCM SaaS Sales teams. As a SaaS Sales Account Manager, you will proactively manage an assigned territory / vertical with responsibility for the full sales cycle. This role requires strong business development, solution selling, account management and closing skills. WHY ORACLE? Oracle is a robust organization that has proven to maintain growth and innovation at all levels with a constant evolving attitude. The main ingredient of Oracles success is the 105.000 talented employees who constantly amaze each other in building a better and more innovative organization. Oracle is a company where YOU can make a difference. What is OD? Oracle Direct is a state-of-the-art, multi-channel EMEA sales operation bringing to life the benefits of Oracle’s complete technology stack. It offers you the unique opportunity to work with the most talented and like-minded sales professionals in the industry.  You will have access to world class training and structured career development programmes allowing you to accelerate your Solution Sales career across a multitude of product lines and a choice of attractive locations. What positions are OD Hiring? Oracle is on a journey to be the #1 SaaS vendor in EMEA.  Due to recent expansion and acquisitions within our Cloud Business, we are now growing our EMEA Cloud Applications Sales Group in Dublin. We have many exciting NEW opportunities across our CRM and HCM SaaS Sales teams. As a SaaS Sales Account Manager, you will proactively manage an assigned territory / vertical with responsibility for the full sales cycle. This role requires strong business development, solution selling, account management and closing skills. What is the Business Development Group (BDG) The Business Development Group is the key entry point in Oracle for the future Sales and Management talent of the organisation. We are the Demand Generation engine for Oracle in EMEA. We provide revenue generating, quality sales pipeline to our Inside and Field Sales professionals as well as to our Channel Partners. Our current focus is to provide an agile and flexible service offering to our customers and stakeholders to meet ever changing business needs, whilst constantly striving to improve the customer experience, quality of our pipeline, market coverage and penetration. As a SaaS Business Development Consultant (BDC) you will be the first touch point with new customers. Your goal is to proactively identify and qualify business opportunities leading to revenue for Oracle. You will work closely with your Inside Sales colleagues who will progress your qualified pipeline and opportunities. Work for us Work for the only multi-pillar SaaS vendor in the market Be part of a FUN, fast paced and truly International sales team  Develop you solution sales EXPERTISE Drive your CAREER development within a structured and supportive environment The Profile You have a passion for selling cutting-edge technology You thrive in a fast paced and dynamic work environment where being the best is paramount Your priority is always the customer You live for a challenge and you love to win Join us on our Journey to be #1 in SaaS and be part of our Cloud Success Story! You will find more information about open roles here

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• Conflict Minerals - Design to Compliance

  - by C. Chadwick

  Dr. Christina  Schröder - Principal PLM Consultant, Enterprise PLM Solutions EMEA What does the Conflict Minerals regulation mean? Conflict Minerals has recently become a new buzz word in the manufacturing industry, particularly in electronics and medical devices. Known as the "Dodd-Frank Section 1502", this regulation requires SEC listed companies to declare the origin of certain minerals by 2014. The intention is to reduce the use of tantalum, tungsten, tin, and gold which originate from mines in the Democratic Republic of Congo (DRC) and adjoining countries that are controlled by violent armed militia abusing human rights. Manufacturers now request information from their suppliers to see if their raw materials are sourced from this region and which smelters are used to extract the metals from the minerals. A standardized questionnaire has been developed for this purpose (download and further information). Soon, even companies which are not directly affected by the Conflict Minerals legislation will have to collect and maintain this information since their customers will request the data from their suppliers. Furthermore, it is expected that the public opinion and consumer interests will force manufacturers to avoid the use of metals with questionable origin. Impact for existing products Several departments are involved in the process of collecting data and providing conflict minerals compliance information. For already marketed products, purchasing typically requests Conflict Minerals declarations from the suppliers. In order to address requests from customers, technical operations or product management are usually responsible for keeping track of all parts, raw materials and their suppliers so that the required information can be provided. For complex BOMs, it is very tedious to maintain complete, accurate, up-to-date, and traceable data. Any product change or new supplier can, in addition to all other implications, have an effect on the Conflict Minerals compliance status. Influence on product development  It makes sense to consider compliance early in the planning and design of new products. Companies should evaluate which metals are needed or contained in supplier parts and if these could originate from problematic sources. The answer influences the cost and risk analysis during the development. If it is known early on that a part could be non-compliant with respect to Conflict Minerals, alternatives can be evaluated and thus costly changes at a later stage can be avoided. Integrated compliance management  Ideally, compliance data for Conflict Minerals, but also for other regulations like REACH and RoHS, should be managed in an integrated supply chain system. The compliance status is directly visible across the entire BOM at any part level and for the finished product. If data is missing, a request to the supplier can be triggered right away without having to switch to another system. The entire process, from identification of the relevant parts, requesting information, handling responses, data entry, to compliance calculation is fully covered end-to-end while being transparent for all stakeholders. Agile PLM Product Governance and Compliance (PG&C) The PG&C module extends Agile PLM with exactly this integrated functionality. As with the entire Agile product suite, PG&C can be configured according to customer requirements: data fields, attributes, workflows, routing, notifications, and permissions, etc… can be quickly and easily tailored to a customer’s needs. Optionally, external databases can be interfaced to query commercially available sources of Conflict Minerals declarations which obviates the need for a separate supplier request in many cases. Suppliers can access the system directly for data entry through a special portal. The responses to the standard EICC-GeSI questionnaire can be imported by the supplier or internally. Manual data entry is also supported. A set of compliance-specific dashboards and reports complement the functionality Conclusion  The increasing number of product compliance regulations, for which Conflict Minerals is just one example, requires companies to implement an efficient data and process management in this area. Consumer awareness in this matter increases as well so that an integrated system from development to production also provides a competitive advantage. Follow this link to learn more about Agile's PG&C solution

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• Planning in the Cloud - For Real

  - by jmorourke

  One of the hottest topics at Oracle OpenWorld 2012 this week is “the cloud”.  Over the past few years, Oracle has made major investments in cloud-based applications, including some acquisitions, and now has over 100 applications available through Oracle Cloud services.  At OpenWorld this week, Oracle announced seven new offerings delivered via the Oracle Cloud services platform, one of which is the Oracle Planning and Budgeting Cloud Service.  Based on Oracle Hyperion Planning, this service is the first of Oracle’s EPM applications to be to be offered in the Cloud.    This solution is targeted to organizations that are struggling with spreadsheets or legacy planning and budgeting applications, want to deploy a world class solution for financial planning and budgeting, but are constrained by IT resources and capital budgets. With the Oracle Planning and Budgeting Cloud Service, organizations can fast track their way to world-class financial planning, budgeting and forecasting – at cloud speed, with no IT infrastructure investments and with minimal IT resources. Oracle Hyperion Planning is a market-leading budgeting, planning and forecasting application that is used by over 3,300 organizations worldwide.  Prior to this announcement, Oracle Hyperion Planning was only offered on a license and maintenance basis.  It could be deployed on-premise, or hosted through Oracle On-Demand or third party hosting partners.  With this announcement, Oracle’s market-leading Hyperion Planning application will be available as a Cloud Service and through subscription-based pricing. This lowers the cost of entry and deployment for new customers and provides a scalable environment to support future growth. With this announcement, Oracle is the first major vendor to offer one of its core EPM applications as a cloud-based service.  Other major vendors have recently announced cloud-based EPM solutions, but these are only BI dashboards delivered via a cloud platform.   With this announcement Oracle is providing a market-leading, world-class financial budgeting, planning and forecasting as a cloud service, with the following advantages: ·                     Subscription-based pricing ·                     Available standalone or as an extension to Oracle Fusion Financials Cloud Service ·                     Implementation services available from Oracle and the Oracle Partner Network ·                     High scalability and performance ·                     Integrated financial reporting and MS Office interface ·                     Seamless integration with Oracle and non-Oracle transactional applications ·                     Provides customers with more options for their planning and budgeting deployment vs. strictly on-premise or cloud-only solution providers. The OpenWorld announcement of Oracle Planning and Budgeting Cloud Service is a preview announcement, with controlled availability expected in calendar year 2012.  For more information, check out the links below: Press Release Web site If you have any questions or need additional information, please feel free to contact me at [email protected].

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• Stale statistics on a newly created temporary table in a stored procedure can lead to poor performance

  - by sqlworkshops

  When you create a temporary table you expect a new table with no past history (statistics based on past existence), this is not true if you have less than 6 updates to the temporary table. This might lead to poor performance of queries which are sensitive to the content of temporary tables.I was optimizing SQL Server Performance at one of my customers who provides search functionality on their website. They use stored procedure with temporary table for the search. The performance of the search depended on who searched what in the past, option (recompile) by itself had no effect. Sometimes a simple search led to timeout because of non-optimal plan usage due to this behavior. This is not a plan caching issue rather temporary table statistics caching issue, which was part of the temporary object caching feature that was introduced in SQL Server 2005 and is also present in SQL Server 2008 and SQL Server 2012. In this customer case we implemented a workaround to avoid this issue (see below for example for workarounds).When temporary tables are cached, the statistics are not newly created rather cached from the past and updated based on automatic update statistics threshold. Caching temporary tables/objects is good for performance, but caching stale statistics from the past is not optimal.We can work around this issue by disabling temporary table caching by explicitly executing a DDL statement on the temporary table. One possibility is to execute an alter table statement, but this can lead to duplicate constraint name error on concurrent stored procedure execution. The other way to work around this is to create an index.I think there might be many customers in such a situation without knowing that stale statistics are being cached along with temporary table leading to poor performance.Ideal solution is to have more aggressive statistics update when the temporary table has less number of rows when temporary table caching is used. I will open a connect item to report this issue.Meanwhile you can mitigate the issue by creating an index on the temporary table. You can monitor active temporary tables using Windows Server Performance Monitor counter: SQL Server: General Statistics->Active Temp Tables. The script to understand the issue and the workaround is listed below:set nocount onset statistics time offset statistics io offdrop table tab7gocreate table tab7 (c1 int primary key clustered, c2 int, c3 char(200))gocreate index test on tab7(c2, c1, c3)gobegin trandeclare @i intset @i = 1while @i <= 50000begininsert into tab7 values (@i, 1, ‘a’)set @i = @i + 1endcommit trangoinsert into tab7 values (50001, 1, ‘a’)gocheckpointgodrop proc test_slowgocreate proc test_slow @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)endgodbcc dropcleanbuffersset statistics time onset statistics io ongo–high reads as expected for parameter ’1'exec test_slow 1godbcc dropcleanbuffersgo–high reads that are not expected for parameter ’2'exec test_slow 2godrop proc test_with_recompilegocreate proc test_with_recompile @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)option (recompile)endgodbcc dropcleanbuffersset statistics time onset statistics io ongo–high reads as expected for parameter ’1'exec test_with_recompile 1godbcc dropcleanbuffersgo–high reads that are not expected for parameter ’2'–low reads on 3rd execution as expected for parameter ’2'exec test_with_recompile 2godrop proc test_with_alter_table_recompilegocreate proc test_with_alter_table_recompile @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)–to avoid caching of temporary tables one can create a constraint–but this might lead to duplicate constraint name error on concurrent usagealter table #temp1 add constraint test123 unique(c1)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)option (recompile)endgodbcc dropcleanbuffersset statistics time onset statistics io ongo–high reads as expected for parameter ’1'exec test_with_alter_table_recompile 1godbcc dropcleanbuffersgo–low reads as expected for parameter ’2'exec test_with_alter_table_recompile 2godrop proc test_with_index_recompilegocreate proc test_with_index_recompile @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)–to avoid caching of temporary tables one can create an indexcreate index test on #temp1(c1)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)option (recompile)endgoset statistics time onset statistics io ondbcc dropcleanbuffersgo–high reads as expected for parameter ’1'exec test_with_index_recompile 1godbcc dropcleanbuffersgo–low reads as expected for parameter ’2'exec test_with_index_recompile 2go

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• The Best Data Integration for Exadata Comes from Oracle

  - by maria costanzo

  Oracle Data Integrator and Oracle GoldenGate offer unique and optimized data integration solutions for Oracle Exadata. For example, customers that choose to feed their data warehouse or reporting database with near real-time throughout the day, can do so without decreasing  performance or availability of source and target systems. And if you ask why real-time, the short answer is: in today’s fast-paced, always-on world, business decisions need to use more relevant, timely data to be able to act fast and seize opportunities. A longer response to "why real-time" question can be found in a related blog post. If we look at the solution architecture, as shown on the diagram below,  Oracle Data Integrator and Oracle GoldenGate are both uniquely designed to take full advantage of the power of the database and to eliminate unnecessary middle-tier components. Oracle Data Integrator (ODI) is the best bulk data loading solution for Exadata. ODI is the only ETL platform that can leverage the full power of Exadata, integrate directly on the Exadata machine without any additional hardware, and by far provides the simplest setup and fastest overall performance on an Exadata system. We regularly see customers achieving a 5-10 times boost when they move their ETL to ODI on Exadata. For  some companies the performance gain is even much higher. For example a large insurance company did a proof of concept comparing ODI vs a traditional ETL tool (one of the market leaders) on Exadata. The same process that was taking 5hrs and 11 minutes to complete using the competing ETL product took 7 minutes and 20 seconds with ODI. Oracle Data Integrator was 42 times faster than the conventional ETL when running on Exadata.This shows that Oracle's own data integration offering helps you to gain the most out of your Exadata investment with a truly optimized solution. GoldenGate is the best solution for streaming data from heterogeneous sources into Exadata in real time. Oracle GoldenGate can also be used together with Data Integrator for hybrid use cases that also demand non-invasive capture, high-speed real time replication. Oracle GoldenGate enables real-time data feeds from heterogeneous sources non-invasively, and delivers to the staging area on the target Exadata system. ODI runs directly on Exadata to use the database engine power to perform in-database transformations. Enterprise Data Quality is integrated with Oracle Data integrator and enables ODI to load trusted data into the data warehouse tables. Only Oracle can offer all these technical benefits wrapped into a single intelligence data warehouse solution that runs on Exadata. Compared to traditional ETL with add-on CDC this solution offers: §  Non-invasive data capture from heterogeneous sources and avoids any performance impact on source §  No mid-tier; set based transformations use database power §  Mini-batches throughout the day –or- bulk processing nightly which means maximum availability for the DW §  Integrated solution with Enterprise Data Quality enables leveraging trusted data in the data warehouse In addition to Starwood Hotels and Resorts, Morrison Supermarkets, United Kingdom’s fourth-largest food retailer, has seen the power of this solution for their new BI platform and shared their story with us. Morrisons needed to analyze data across a large number of manufacturing, warehousing, retail, and financial applications with the goal to achieve single view into operations for improved customer service. The retailer deployed Oracle GoldenGate and Oracle Data Integrator to bring new data into Oracle Exadata in near real-time and replicate the data into reporting structures within the data warehouse—extending visibility into operations. Using Oracle's data integration offering for Exadata, Morrisons produced financial reports in seconds, rather than minutes, and improved staff productivity and agility. You can read more about Morrison’s success story here and hear from Starwood here. From an Irem Radzik article.

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• Process Power to the People that Create Engagement

  - by Michael Snow

  Organizations often speak about their engagement problems as if the problem is the people they are trying to engage - employees,  partners, customers and citizens.  The reality of most engagement problems is that the processes put in place to engage are impersonal, inflexible, unintuitive, and often completely ignorant of the population they are trying to serve. Life, Liberty and the Pursuit of Delight? How appropriate during this short week of the US Independence Day Holiday that we're focusing on People, Process and Engagement. As we celebrate this holiday in the US and the historic independence we gained (sorry Brits!) - it's interesting to think back to 1776 to the creation of that pivotal document, the Declaration of Independence. What tremendous pressure to create an engaging document and founding experience they must have felt. "On June 11, 1776, in anticipation of the impending vote for independence from Great Britain, the Continental Congress appointed five men — Thomas Jefferson, John Adams, Benjamin Franklin, Roger Sherman, and Robert Livingston — to write a declaration that would make clear to people everywhere why this break from Great Britain was both necessary and inevitable. The committee then appointed Jefferson to draft a statement. Jefferson produced a "fair copy" of his draft declaration, which became the basic text of his "original Rough draught." The text was first submitted to Adams, then Franklin, and finally to the other two members of the committee. Before the committee submitted the declaration to Congress on June 28, they made forty-seven emendations to the document. During the ensuing congressional debates of July 1-4, 1776, Congress adopted thirty-nine further revisions to the committee draft. (http://www.constitution.org) If anything was an attempt for engaging the hearts and minds of the 13 Colonies at the time, this document certainly succeeded in its mission. ...Their tools at the time were pen and ink and parchment. Although the final document would later be typeset with lead type for a printing press to distribute to the colonies, all of the original drafts were hand written. And today's enterprise complains about using "Review and Track Changes" at times.  Can you imagine the manual revision control process? or lack thereof?  Collaborative process? Time delays? Would  implementing a better process have helped our founding fathers collaborate better? Declaration of Independence rough draft below. One of many during the creation process. Great comparison across multiple versions of the document here. (from http://www.ushistory.org/): While you may not be creating a new independent nation, getting your employees to engage is crucial to your success as a company in today's world. Oracle WebCenter provides the tools that power engagement. Employees that have better tools for communication, collaboration and getting their job done are more engaged employees. Better engaged employees create more engaged customers and partners. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 -"/ /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";}

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• Easy Made Easier - Networking

  - by dragonfly

      In my last post, I highlighted the feature of the Appliance Manager Configurator to auto-fill some fields based on previous field values, including host names based on System Name and sequential IP addresses from the first IP address entered. This can make configuration a little faster and a little less subject to data entry errors, particularly if you are doing the configuration on the Oracle Database Appliance itself.     The Oracle Database Appliance Appliance Manager Configurator is available for download here. But why would you download it, if it comes pre-installed on the Oracle Database Appliance? A common reason for customers interested in this new Engineered System is to get a good idea of how easy it is to configure. Beyond that, you can save the resulting configuration as a file, and use it on an Oracle Database Appliance. This allows you to verify the data entered in advance, and in the comfort of your office. In addition, the topic of this post is another strong reason to download and use the Appliance Manager Configurator prior to deploying your Oracle Database Appliance.     The most common source of hiccups in deploying an Oracle Database Appliance, based on my experiences with a variety of customers, involves the network configuration. It is during Step 11, when network validation occurs, that these come to light, which is almost half way through the 24 total steps, and can be frustrating, whether it was a typo, DNS mis-configuration or IP address already in use. This is why I recommend as a best practice taking advantage of the Appliance Manager Configurator prior to deploying an Oracle Database Appliance.     Why? Not only do you get the benefit of being able to double check your entries before you even start on the Oracle Database Appliance, you can also take advantage of the Network Validation step. This is the final step before you review all the data and can save it to a text file. It can be skipped, if you aren't ready or are not connected to the network that the Oracle Database Appliance will be on. My recommendation, though, is to run the Appliance Manager Configurator on your laptop, enter the data or re-load a previously saved file of the data, and then connect to the network that the Oracle Database Appliance will be on. Now run the Network Validation. It will check to make sure that the host names you entered are in DNS and do resolve to the IP addresses you specifiied. It will also ping the IP Addresses you specified, so that you can verify that no other machine is already using them (yes, that has happened at customer sites).     After you have completed the validation, as seen in the screen shot below, you can review the results and move on to saving your settings to a file for use on your Oracle Database Appliance, or if there are errors, you can use the Back button to return to the appropriate screen and correct the data. Once you are satisfied with the Network Validation, just check the Skip/Ignore Network Validation checkbox at the top of the screen, then click Next. Is the Network Validation in the Appliance Manager Configurator required? No, but it can save you time later. I should also note that the Network Validation screen is not part of the Appliance Manager Configurator that currently ships on the Oracle Database Appliance, so this is the easiest way to verify your network configuration.     I hope you are finding this series of posts useful. My next post will cover some aspects of the windowing environment that gets run by the 'startx' command on the Oracle Database Appliance, since this is needed to run the Appliance Manager Configurator via a direct connected monitor, keyboard and mouse, or via the ILOM. If it's been a while since you've used an OpenWindows environment, you'll want to check it out.

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• USDM and Oracle Offer a New Part 11 Compliant Solution for Life Sciences

  - by Michael Snow

  Guest post today provided by Oracle partner, USDM  Regulated Content in WebCenterUSDM and Oracle offer a new Part 11 compliant solution for Life Sciences (White Paper) Life science customers now have the ability to take advantage of all of the benefits of Oracle’s WebCenter Content, a global leader in Enterprise Content Management.   For the past year, USDM has been developing best practice compliance solutions to meet regulated content management requirements for 21 CFR Part 11 in WebCenter Content. USDM has been an expert in ECM for life sciences since 1999 and in 2011, certified that WebCenter was a 21CFR Part 11 compliant content management platform (White Paper).  In addition, USDM has built Validation Accelerators Packs for WebCenter to enable life science organizations to quickly and cost effectively validate this world class solution.With the Part 11 certification, Oracle’s WebCenter now provides regulated life science organizations  the ability to manage REGULATORY content in WebCenter, as well as the ability to take advantage of ALL of the additional functionality of WebCenter, including  a complete, open, and integrated portfolio of portal, web experience management, content management and social networking technology.  Here are a few screen shot examples of Part 11 functionality included in the product: E-Sign, E-Sign Rendor, Meta Data History, Audit Trail Report, and Access Reporting. Gone are the days that life science companies have to spend millions of dollars a year to implement, maintain, and validate ECM systems that no longer meet the ever changing business and regulatory requirements.  Life science companies now have the ability to use WebCenter Content, an ECM system with a substantially lower cost of ownership and unsurpassed functionality.Oracle has been #1 in life sciences because of their ability to develop cost effective, easy-to-use, scalable solutions which help increase insight and efficiency to drive growth for their customers.  Adding a world class ECM solution to this product portfolio allows life science organizations the chance to get rid of costly ECM systems that no longer meet their needs and use WebCenter, part of the Oracle Fusion Technology stack, with their other leading enterprise applications.USDM provides:•    Expertise in Life Science ECM Business Processes•    Prebuilt Life Science Configuration in WebCenter •    Validation Accelerator Packs for WebCenterUSDM is very proud to support Oracle’s expanding commitment to Life Sciences…. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} For more information please contact:  [email protected] Oracle will be exhibiting at DIA 2012 in Philadelphia on June 25-27. Stop by our booth (#2825) to learn more about the advantages of a centralized ECM strategy and see the Oracle WebCenter Content solution, our 21 CFR Part 11 compliant content management platform.

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• Openmatics Revolutionizes Fleet Management with Standards-Based Vehicle Telematics Platform

  - by Michael Snow

  Openmatics s.r.o. was founded in 2010 as a subsidiary of ZF Friedrichshafen AG, a global player in driveline and chassis technology. Oracle Customer:  Openmatics s.r.o.Location:  Pilsen, Czech RepublicIndustry:  AutomotiveEmployees:  70 Its goal was to develop and operate a flexible, open telematics platform for automotive applications, which is independent from vehicle and component suppliers—recognizing that the fragmented telematics market was not meeting today’s fleet management needs. Openmatics provides a rich product portfolio, and customers can extend the platform, as required, to meet their needs. Partners and third-parties can develop their own applications using the Openmatics’ software development kit and can sell them via the Openmatics app shop.ZF Friedrichshafen AG is a global player in driveline and chassis technology. With 121 production companies and 650 service partners in 26 countries, ZF is among the top 10 largest automotive suppliers worldwide. Founded in 1915 to develop and produce transmissions for airships and vehicles, the group’s product offerings now include transmissions and steering systems as well as chassis components and complete axle systems and modules.  A word from Openmatics s.r.o.  “Oracle WebCenter Portal, together with the underlying Oracle Application Development Framework, provided the fundamental infrastructure for the Openmatics platform. Fleet managers can now reduce fuel consumption and operating costs, and more efficiently manage vehicle usage, maintenance, and safety. The standards-based platform allows third-party suppliers to deploy their own vehicle telematics services as Openmatics apps and creates a de facto standard for the automotive industry, independent from a single manufacturer or service provider.” – Gero Strobel, Head of Development, Openmatics s.r.o. Challenges Create an industry standard for vehicle telematics by establishing a customizable platform that enables access to telematics information, such as current and past fuel consumption, through a web browser to better meet automotive market and customer needs Reduce fleet-management costs by eliminating the need to invest in isolated telematics hardware and software solutions per vehicle brand and vehicle component manufacturer Establish an open platform where third-party providers—such as original equipment manufacturers (OEM), insurers, fleet operators, and individual developers—can deploy their own vehicle telematics services Allow users to purchase targeted telematics services as single apps to reduce costs and ensure rapid growth of telematics services available on the platform Enable users to configure their telematics apps with ease to make sure the platform meets individual fleet management requirements, such as analyzing past and current fuel consumption of a truck fleet Solutions Deployed Oracle WebCenter Portal as a foundation for Openmatics, a standards-based automotive telematics platform that provides next-generation fleet management with unified digital communication from and to vehicles on the move Used Oracle Application Development Framework as the development framework for Oracle WebCenter Portal’s components and services, providing developers with ready-to-use software development kits with application programming interfaces, design templates, and visual tools that accelerated time to market Used Oracle Enterprise Pack for Eclipse to simplify telematics application development in Java Enabled fleet monitoring by recording vehicle data—such as fuel consumption information—through onboard units, delivering the information to Oracle Database, and making it accessible through a customizable app portfolio on any web browser Stored vehicle telematics data—sent as encrypted information—in Oracle Database, ensuring data integrity and immediate availability for the platform’s telematics applications Enabled a wide range of telematics services suppliers, from vehicle component manufacturers to fleet application developers, to offer vehicle telematics services on the Openmatics platform, ensuring platform independence from OEMs Provided Openmatics customers with the means to individually select the automotive telematics services that are relevant to their business requirements, eliminating the need to pay for superfluous information and reducing fleet management costs Oracle Products & Services Oracle Application Development Framework Oracle WebCenter Portal Oracle SOA Suite Oracle Enterprise Pack for Eclipse Oracle Database Oracle Consulting &amp;amp;amp;amp;amp;amp;amp;&amp;amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;amp;gt;amp;&amp;amp;amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;amp;amp;gt;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;gt;

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• Apps UX Launches Blueprints for Mobile User Experiences

  - by mvaughan

  By Misha Vaughan, Oracle Applications User ExperienceAt Oracle OpenWorld 2012 this year, the Oracle Applications User Experience (Apps UX) team announced the release of Mobile User Experience Functional Design Patterns. These patterns are designed to work directly with Oracle’s Fusion Middleware, specifically, ADF Mobile.  The Oracle Application Development Framework for mobile users enables developers to build one application that can be deployed to multiple mobile device platforms. These same mobile design patterns provide the guidance for Oracle teams to develop Fusion Mobile expenses. Application developers can use Oracle’s mobile design patterns to design iPhone, Android, or browser-based smartphone applications. We are sharing our mobile design patterns and their baked-in, scientifically proven usability to enable Oracle customers and partners to build mobile applications quickly.A different way of thinking and designing. Lynn Rampoldi-Hnilo, Senior Manager of Mobile User Experiences for Apps UX, says mobile design has to be compelling. “It needs to be optimized for the device, and be visually rich and simple,” she said. “What is really key is that you are designing for a user’s most personal device, the device that they will have with them at all times of the day.”Katy Massucco, director of the overall design patterns site, said: “You need to start with a simplified task flow. Everything should be a natural interaction. The action should be relevant and leveraging the device. It should be seamless.”She suggests that developers identify the essential tasks that a user would want to do while mobile. “They need to understand the user and the context,” she added. ?A sample inline action design patternWhat people are sayingReactions to the release of the design patterns have been positive. Debra Lilley, Oracle ACE Director and Fusion User Experience Advocate (FXA), has already demo’ed Fusion Mobile Expenses widely.  Fellow Oracle Ace Director Ronald van Luttikhuizen, called it a “cool demo by @debralilley of the new mobile expenses app.” FXA member Floyd Teter says he is already cooking up some plans for using mobile design patterns.  We hope to see those ideas at Collaborate or ODTUG in 2013. For another perspective on why user experience is such an important focus for mobile applications, check out this video by John King, Director, and Monty Latiolais, President, both from ODTUG, or the Oracle Development Tools User Group.In a separate interview by e-mail, Latiolais wrote: “I enjoy the fact we can take something that, in the past, has been largely subjective, and now apply to it a scientifically proven look and feel. Trusting Oracle’s UX Design Patterns, the presentation really can become one less thing to worry about. As someone with limited ADF experience, that is extremely beneficial.”?King, who was also interviewed by e-mail, wrote: “User Experience is about making the task at hand as easy and error-free as possible. Oracle's UX labs worked hard to make the User Experience in the new Fusion Applications as good as possible; ADF makes adding tested, consistent, user experiences a declarative exercise by leveraging that work. As we move applications onto mobile platforms, user experience is the driving factor. Customers are "spoiled" by a bevy of fantastic applications, and ours cannot disappoint them. Creating applications that enable users to quickly and effectively accomplish whatever task is at hand takes thought and practice. Developers must become ’power users’ and then create applications that they and their users will love.”

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• Q&A: Drive Online Engagement with Intuitive Portals and Websites

  - by kellsey.ruppel

  We had a great webcast yesterday and wanted to recap the questions that were asked throughout. Can ECM distribute contents to 3rd party sites?ECM, which is now called WebCenter Content can distribute content to 3rd party sites via several means as well as SSXA - Site Studio for External Applications. Will you be able to provide more information on these means and SSXA?If you have an existing JSP application, you can add the SSXA libraries to your IDE where your application was built (JDeveloper for example).  You can now drop some code into your 3rd party site/application that can both create and pull dynamically contributable content out of the Content Server for inclusion in your pages.   If the 3rd party site is not a JSP application, there is also the option of leveraging two Site Studio (not SSXA) specific custom WebCenter Content services to pull Site Studio XML content into a page. More information on SSXA can be found here: http://docs.oracle.com/cd/E17904_01/doc.1111/e13650/toc.htm Is there another way than a ”gadget” to integrate applications (like loan simulator) in WebCenter Sites?There are some other ways such as leveraging the Pagelet Producer, which is a core component of WebCenter Portal. Oracle WebCenter Portal's Pagelet Producer (previously known as Oracle WebCenter Ensemble) provides a collection of useful tools and features that facilitate dynamic pagelet development. A pagelet is a reusable user interface component. Any HTML fragment can be a pagelet, but pagelet developers can also write pagelets that are parameterized and configurable, to dynamically interact with other pagelets, and respond to user input. Pagelets are similar to portlets, but while portlets were designed specifically for portals, pagelets can be run on any web page, including within a portal or other web application. Pagelets can be used to expose platform-specific portlets in other web environments. More on Page Producer can be found here:http://docs.oracle.com/cd/E23943_01/webcenter.1111/e10148/jpsdg_pagelet.htm#CHDIAEHG Can you describe the mechanism available to achieve the context transfer of content?The primary goal of context transfer is to provide a uniform experience to customers as they transition from one channel to another, for instance in the use-case discussed in the webcast, it was around a customer moving from the .com marketing website to the self-service site where the customer wants to manage his account information. However if WebCenter Sites was able to identify and segment the customers  to a specific category where the customer is a potential target for some promotions, the same promotions should be targeted to the customer when he is in the self-service site, which is managed by WebCenter Portal. The context transfer can be achieved by calling out the WebCenter Sites Engage Server API’s, which will identify the segment that the customer has been bucketed into. Again through REST API’s., WebCenter Portal can then request WebCenter Sites for specific content that needs to be targeted for a customer for the identified segment. While this integration can be achieved through custom integration today, Oracle is looking into productizing this integration in future releases.  How can context be transferred from WebCenter Sites (marketing site) to WebCenter Portal (Online services)?WebCenter Portal Personalization server can call into WebCenter Sites Engage Server to identify the segment for the user and then through REST API’s request specific content that needs to be surfaced in the Portal. Still have questions? Leave them in the comments section! And you can catch a replay of the webcast here.

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• Q&A: Drive Online Engagement with Intuitive Portals and Websites

  - by kellsey.ruppel

  We had a great webcast yesterday and wanted to recap the questions that were asked throughout. Can ECM distribute contents to 3rd party sites?ECM, which is now called WebCenter Content can distribute content to 3rd party sites via several means as well as SSXA - Site Studio for External Applications. Will you be able to provide more information on these means and SSXA?If you have an existing JSP application, you can add the SSXA libraries to your IDE where your application was built (JDeveloper for example).  You can now drop some code into your 3rd party site/application that can both create and pull dynamically contributable content out of the Content Server for inclusion in your pages.   If the 3rd party site is not a JSP application, there is also the option of leveraging two Site Studio (not SSXA) specific custom WebCenter Content services to pull Site Studio XML content into a page. More information on SSXA can be found here: http://docs.oracle.com/cd/E17904_01/doc.1111/e13650/toc.htm Is there another way than a ”gadget” to integrate applications (like loan simulator) in WebCenter Sites?There are some other ways such as leveraging the Pagelet Producer, which is a core component of WebCenter Portal. Oracle WebCenter Portal's Pagelet Producer (previously known as Oracle WebCenter Ensemble) provides a collection of useful tools and features that facilitate dynamic pagelet development. A pagelet is a reusable user interface component. Any HTML fragment can be a pagelet, but pagelet developers can also write pagelets that are parameterized and configurable, to dynamically interact with other pagelets, and respond to user input. Pagelets are similar to portlets, but while portlets were designed specifically for portals, pagelets can be run on any web page, including within a portal or other web application. Pagelets can be used to expose platform-specific portlets in other web environments. More on Page Producer can be found here: http://docs.oracle.com/cd/E23943_01/webcenter.1111/e10148/jpsdg_pagelet.htm#CHDIAEHG Can you describe the mechanism available to achieve the context transfer of content?The primary goal of context transfer is to provide a uniform experience to customers as they transition from one channel to another, for instance in the use-case discussed in the webcast, it was around a customer moving from the .com marketing website to the self-service site where the customer wants to manage his account information. However if WebCenter Sites was able to identify and segment the customers  to a specific category where the customer is a potential target for some promotions, the same promotions should be targeted to the customer when he is in the self-service site, which is managed by WebCenter Portal. The context transfer can be achieved by calling out the WebCenter Sites Engage Server API’s, which will identify the segment that the customer has been bucketed into. Again through REST API’s., WebCenter Portal can then request WebCenter Sites for specific content that needs to be targeted for a customer for the identified segment. While this integration can be achieved through custom integration today, Oracle is looking into productizing this integration in future releases.  How can context be transferred from WebCenter Sites (marketing site) to WebCenter Portal (Online services)?WebCenter Portal Personalization server can call into WebCenter Sites Engage Server to identify the segment for the user and then through REST API’s request specific content that needs to be surfaced in the Portal. Still have questions? Leave them in the comments section! And you can catch a replay of the webcast here.

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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• Public Sector FMW Customer Tech Day in Reston, Tuesday Oct 7th

  - by BPMWarrior

  Have your heard? There is another PS FMW Customer Tech Day scheduled in the Oracle Reston office!                                                                                          Fusion Middleware Customer Tech Day                                                          October 7, 2014                                   Please join Oracle & Sofbang on Tuesday October 7th for our second Public Sector Oracle Fusion Middleware (OFMW) Customer Tech Day in Reston.   This Tech Day is designed with you the customer in mind. Come learn and share with other customers. This event will be centered on Mobility, App Advantage, WebCenter, SOA, BPM, Security and FMWaaS.   Sofbang enables customers to create, integrate and run agile intelligent business applications leveraging Oracle Fusion Middleware. Based out of Chicago, IL, Sofbang is recognized as an Oracle Platinum level Partner in the Oracle Partner Network. For more information on Sofbang, please visit www.sofbang.com   To confirm your attendance at this Event or for more information, please email [email protected]                                              

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• Meet Matthijs, Dutch Inside Sales Representative for Oracle Direct

  - by Maria Sandu

  Today we would like to share some information around the Dutch Core Technology team in Malaga. Matthijs is one of the team members who decided to relocate from the Netherlands to Malaga to join Oracle Direct two years ago. Matthijs: “For the past two years I have been working as an Oracle Direct Core Technology Inside Sales representative for Named Accounts in the Netherlands, based in Malaga, Spain. In my case, working for the Dutch OD Core Technology team means that I am responsible for the Account Management of Larger companies in the Travel & Transportation and the Manufacturing, Retail & Distribution sector. I work together with the Oracle Field Account Managers and our Field Sales Management in the Netherlands where I am often the main point of contact for customers. This means that I deal with their requests and I manage their various issues, provide solutions and suggestions based on the Oracle Core Technology portfolio. I work on interesting projects with end-customers, making financial proposals and building business cases. It is a very interesting sales environment and for the last two years I improved my skills substantially. This month I will finish my Inside Sales career in Malaga to move to a position within Field Sales in the Netherlands. Oracle Direct has proven to be a great stepping stone for my career. Boost your personal development One of the reasons for joining Oracle was to boost my personal & career development. You can choose from various different trainings to follow all over Europe which enable you to reach both your personal and professional goals. Furthermore, you can decide your own career path and plan the steps necessary to achieve your goal. Many people aim to grow into Field Sales in their native countries, Business Development or Sales Management, but there are many possibilities once you decide to join Oracle. Overall, working at Oracle means working for an international company and one of the worldwide leaders in Enterprise Hardware & Software. Here you get all the tools necessary to develop yourself personally & professionally. Another great advantage of working for Oracle Direct is working from our office in Malaga, Southern Spain where we have over 400 employees from many countries across EMEA. It is a truly international environment! Working and living in Spain gives you an excellent opportunity to learn Spanish and of course enjoy the Spanish lifestyle, cuisine, beaches and much, much more!” Interview day Utrecht If you are inspired by the story of Matthijs and would like to explore the opportunity to join the Technology Sales team for the Dutch market in Malaga, let us know! We will organise an Interview day in the Oracle office in Utrecht on the 18th and 19th of September. We currently have multiple openings in the Core Technology team that focus on selling our Database portfolio in the Dutch market. We are looking for native Dutch speakers with a Bachelors degree, 2-5 years sales experience (ideally in IT) who are willing to relocate to Malaga for at least 2 years! For more information please contact [email protected] or [email protected].

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• BI&EPM in Focus November 2012

  - by Mike.Hallett(at)Oracle-BI&EPM

  Customers ·       San Diego Unified School District Harnesses Attendance, Procurement, and Operational Data with Oracle Exalytics, Generating $4.4 Million in Savings ·       NilsonGroup chooses Oracle Exalytics In-Memory Machine as their solution to access critical data to keep its stores competitive with real-time Mobile BI:  Video ·       Nykredit, in the Danish Financial Sector, describes their experiences from testing the Exalytics Business Intelligence Machine: Video  ·       Sodexo chose Oracle Exalytics as their business analytics platform:  Video ·       AstraZeneca (US, Canada, MedImmune) Improves Insight, Analytics, and Reporting, Enterprisewide with Unified Planning on a Single Platform ·       Experian Consolidates Reporting Systems for One, Global View of Financial Data and Improves Planning for Continued Growth ·       Munchkin Gives its Line of Children’s Products Plenty of Room to Grow in an Upgraded Enterprise Application Environment ·       Top 20 EPM Customer Snapshots, in One Handy Booklet (link) ·       Customer and Partner Successes: Link to Complete Archive Enterprise Performance Management ·       Nov 15: Is Hope and Email the Core of your Reconciliation Process? (link) ·       Replay: Integrated Business Planning, Featuring Leggett & Platt (link) ·       Whitepaper: The New Competitive Advantage - Strategic CIO's Embrace the Cloud (link) ·       Press: Oracle Enterprise Performance Management Driving Significant Improvements in Budget Management and Reporting for Public Sector Organizations (link) ·       Enterprise Performance Management Video Feature Overviews, Now Available on YouTube (link) ·       NEW Solution Brief - Oracle Hyperion Planning on the Oracle Exalytics In-Memory Machine (link) ·       For Insurance sector: Datasheet for new release V2.0 - Oracle Quantitative Management and Reporting for Solvency II (link) ·       Whitepaper FSN 2012: Managing Risk and Uncertainty, an Executive's Guide to Integrated Business Planning (link) ·       NEW Datasheet for Oracle Planning and Budgeting Cloud Service (link) ·       Blog: Planning in the Cloud - For Real Business Intelligence ·       Press: Latest Release of Oracle Exalytics In-Memory Machine Software Enables Customers to View and Analyze Data at the Speed of Business (link) ·       Press: New Release (11.1.1.6.2BP1) of Oracle Business Intelligence Enables Users to Quickly Access and Analyze Key Business Information, Anytime, Anywhere (link) ·       Mark Hurd Interviewed on USA Today about Big Data & Analytics (link) ·       Whitepaper: Mastering Big Data - CFO Strategies to Transform Insight into Opportunity (link) ·       Nov 15: Improve Asset Utilization. Achieve Greater Profitability: Oracle Enterprise Asset Management Analytics (link) ·       Replay: Oracle Enterprise Asset Mgmt Analytics and Oracle Manufacturing Analytics (link) ·       Overload to Impact: An Industry Scorecard on Big Data Business Challenges (link) ·       Webcast Replay: Overview of Oracle Endeca Informational Discovery (link) ·       OBIEE 11g: Required and Recommended Patches and Patch Sets (link)

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• Top Three Reasons to Move to the Cloud Before Your Next Upgrade

  - by yaldahhakim

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} 1) Reduced Cost - During major upgrades, most organizations typically need to replace or invest in extra hardware and other IT resources to support the upgrade. With the Cloud, this can become more of an Op-ex discussion. The flexibility and scalability of the cloud also allows for new business solution to be set up more quickly with the ability to scale IT resources to closely map to changing business requirements. . This enables more and faster innovation because you are spending money to focus on core business initiatives instead of setting up complex environments. 2) Reduced Risk- This is especially true when you are working with a cloud provider that possesses substantial in-house expertise. Oracle Managed Cloud Services has been hosting and managing customer’s business applications for over a decade and has help hundreds of customers upgrade and adopt new technologies faster and better. Customer have access to over 15,000 Oracle experts in operation centers around the world that can work around the clock and have direct access Oracle Development to optimize our customers’ upgrade experience. 3) Reduced Downtime - Whether a customer is looking to upgrade their E-Business Suite, PeopleSoft, JD-Edwards, or Fusion applications, we’ve developed standardized best practices and tools across the technology stack to accelerate the upgrade and migration with substantially reduced timelines and risk. And because the process is repeatable, customer stay more current on the latest releases, continuously taking advantage of the newest innovations – without the headache.. By leveraging the economies and expertise of scale that belong to Oracle, you can sleep better at night knowing that your next major application upgrade is taken care of. Check out the video of this Managed Cloud Services customer to learn more about their experience.

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• Get More Value From Your Oracle Premier Support Investment

  - by Get Proactive Customer Adoption Team

  Untitled Document The Return on Investment in Support Training I’m a typical software user. I’ve been using spreadsheets almost daily for the past 10 years or so. I know how to enter simple formulas, format cells, import files, and I can sort and filter. Sometimes I even use a pivot table. I never attended training. I learnt everything I know on the fly. Sometimes it was intuitive and easy, other times I had to spend minutes and even hours searching for a solution. Yet when I see what some other people can do with their spreadsheets, I know I’m utilizing maybe 15% of the functionality. Pity, one day I really have to sign up for training. Why haven’t I done it yet? Ah, you know, I’m a busy person, I have work to do. And if I need to use a feature that I am unfamiliar with, I’ll spend time on it only when I really need it. Now wait. When I recall how much time I spent trying to figure how things work compared to time I spent doing the productive work, I realize it was not insignificant. I’m unable to sum up all the time I spent ‘learning’ on the fly, but I’m sure it’s been days or even weeks. And after all this time, I’ve mastered 15% of its features. If only I had attended training years ago. That investment would have paid back 10 times! Working with My Oracle Support is no different. Our customers typically use simple search, create service requests, and download patches. They think they know how to use My Oracle Support. And they’re right. They know something but often they’re utilizing only a fragment of My Oracle Support’s potential. For the investment that has been made, using only a small subset of the capabilities offered in My Oracle Support leaves value on the table. There is much more available in My Oracle Support. Dozens of diagnostic tools and proactive health checks will keep verifying your Oracle environments against best practices that Oracle gathers every day thanks to our comprehensive knowledge management process. Automated patch recommendations will help prevent known issues, and upgrade planning and more is included in My Oracle Support. Why are you not utilizing all of these best practices, capabilities and tools? Is it because you don’t have time to invest 2-3 hours of your time to learn about the features? Simply because you think you can learn on the fly like I thought I could? Does learning on the fly how to properly use the Service Request escalation process when you already have critical issue sound like a good idea? My advice is: Invest your time now to learn how My Oracle Support can help you prevent issues on your systems. Learn how to find answers faster and resolve problems more efficiently. Understand how to properly complete a service request. Invest in Support training, offered at no additional cost to Oracle Premier Support customers. It will pay back quicker than you think. It will bring you more value than you think. Discover your advantage with Oracle Premier Support's Proactive Portfolio.

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• Does *every* project benefit from written specifications?

  - by nikie

  I know this is holy war territory, so please read the question to the end before answering. There are many cases where written specifications make a lot of sense. For example, if you're a contractor and you want to get paid, you need written specs. If you're working in a team with 20 persons, you need written specs. If you're writing a programming language compiler or interpreter (and it's not perl), you'll usually write a formal specification. I don't doubt that there are many more cases where written specifications are a really good idea. I just think that there are cases where there's so little benefit in written specs, that it doesn't outweigh the costs of writing and maintaining them. EDIT: The close votes say that "it is difficult to say what is asked here", so let me clarify: The usefulness of written, detailed specifications is often claimed like a dogma. (If you want examples, look at the comments.) But I don't see the use of them for the kind of development I'm doing. So what is asked here is: How would written specifications help me? Background information: I work for a small company that's developing vertical market software. If our product is easier to use and has better performance than the competition, it sells. If it's harder to use, even if it behaves 100% as the specification says, it doesn't sell. So there are no "external forces" for having written specs. The advantage would have to be somewhere in the development process. Now, I can see how frozen specifications would make a developer's life easier. But we'll never have frozen specs. If we see in the middle of development that feature X is not intuitive to use the way it's specified, then we can only choose between changing the specification or developing a product that won't sell. You'll probably ask by now: How do you know when you're done? Well, we're continually improving our product. The competition does the same. So (hopefully) we're never done. We keep improving the software, and when we reach a point when the benefits of the improvements we've added since the last release outweigh the costs of an update, we create a new release that is then tested, localized, documented and deployed. This also means that there's rarely any schedule pressure. Nobody has to do overtime to make a deadline. If the feature isn't done by the time we want to release the next version, it'll simply go into the next version. The next question might be: How do your developers know what they're supposed to implement? The answer is: They have a lot of domain knowledge. They know the customers business well enough, so a high-level description of the feature (or even just the problem that the customer needs solved) is enough to implement it. If it's not clear, the developer creates a few fake screens to get feedback from marketing/management or customers, but this is nowhere near the level of detail of actual specifications. This might be inefficient for larger teams, but for a small team with low turnover it works quite well. It has the additional benefit that the developer in question often comes up with a better solution than the person writing the specs might have. This question is already getting very long, but let me address one last point: Testing. Like I said in the beginning, if our software behaves 100% like the spec says, it still can be crap. In fact, if it's so unintuitive that you need a spec to know how to test it, it probably is crap. It makes sense to have fixed, written tests for some core functionality and for regression bugs, but again, this is nowhere near a full written spec of how the software should behave when. The main test is: hand the software to a user who doesn't know it yet and tell him to use the new feature X. If she can figure out how to use it and it works, it works.

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• Thinking Local, Regional and Global

  - by Apeksha Singh-Oracle

  The FIFA World Cup tournament is the biggest single-sport competition: it’s watched by about 1 billion people around the world. Every four years each national team’s manager is challenged to pull together a group players who ply their trade across the globe. For example, of the 23 members of Brazil’s national team, only four actually play for Brazilian teams, and the rest play in England, France, Germany, Spain, Italy and Ukraine. Each country’s national league, each team and each coach has a unique style. Getting all these “localized” players to work together successfully as one unit is no easy feat. In addition to $35 million in prize money, much is at stake – not least national pride and global bragging rights until the next World Cup in four years time. Achieving economic integration in the ASEAN region by 2015 is a bit like trying to create the next World Cup champion by 2018. The team comprises Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. All have different languages, currencies, cultures and customs, rules and regulations. But if they can pull together as one unit, the opportunity is not only great for business and the economy, but it’s also a source of regional pride. BCG expects by 2020 the number of firms headquartered in Asia with revenue exceeding $1 billion will double to more than 5,000. Their trade in the region and with the world is forecast to increase to 37% of an estimated $37 trillion of global commerce by 2020 from 30% in 2010. Banks offering transactional banking services to the emerging market place need to prepare to repond to customer needs across the spectrum – MSMEs, SMEs, corporates and multi national corporations. Customers want innovative, differentiated, value added products and services that provide: • Pan regional operational independence while enabling single source of truth at a regional level • Regional connectivity and Cash & Liquidity  optimization • Enabling Consistent experience for their customers  by offering standardized products & services across all ASEAN countries • Multi-channel & self service capabilities / access to real-time information on liquidity and cash flows • Convergence of cash management with supply chain and trade finance While enabling the above to meet customer demands, the need for a comprehensive and robust credit management solution for effective regional banking operations is a must to manage risk. According to BCG, Asia-Pacific wholesale transaction-banking revenues are expected to triple to $139 billion by 2022 from $46 billion in 2012. To take advantage of the trend, banks will have to manage and maximize their own growth opportunities, compete on a broader scale, manage the complexity within the region and increase efficiency. They’ll also have to choose the right operating model and regional IT platform to offer: • Account Services • Cash & Liquidity Management • Trade Services & Supply Chain Financing • Payments • Securities services • Credit and Lending • Treasury services The core platform should be able to balance global needs and local nuances. Certain functions need to be performed at a regional level, while others need to be performed on a country level. Financial reporting and regulatory compliance are a case in point. The ASEAN Economic Community is in the final lap of its preparations for the ultimate challenge: becoming a formidable team in the global league. Meanwhile, transaction banks are designing their own hat trick: implementing a world-class IT platform, positioning themselves to repond to customer needs and establishing a foundation for revenue generation for years to come. Anand Ramachandran Senior Director, Global Banking Solutions Practice Oracle Financial Services Global Business Unit

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• WebLogic How-to Videos: Install, Upgrade, & Patch

  - by Ruma Sanyal

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Here is another great YouTube video by our product manager Monica Riccelli. She talks about installers now being standardized in Oracle for greater consistency -- no more WebLogic native installers. Also, JDK is no longer a part of the WebLogic install. The various installers she discusses include OUI, ZIP, OEPE, Coherence and more. Monica then takes us through a step by step install process. After the install process is complete the video takes us through the configuration wizard. The ZIP installer is then discussed and its effectiveness, such as it being the smallest downloadable option, easy, and very popular with our customers and limitations (such as for development only and not to be used in production) highlighted. Monica then takes us through the configuration wizard, its usage, and when to use WLST scripts. The video then discusses NodeManager and its usage and discusses how to reconfigure a WebLogic domain on upgrade – through our GUI tools or through command line interface. Lastly, it highlights Opatch – a patch application tool used by our customers and standardized across all Oracle products. Really detailed video. Check it out!  /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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