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  • Recording Available: March 2012 Quarterly Customer Update Webcast

    - by John Klinke
    Missed the recent Quarterly Customer Update Webcast? We covered several topics including: * WebCenter 4 Pillars overview * Support Update * WebCenter Content 11gR1 Update * WebCenter Portal 11gR1 Update * Oracle Social Network Overview VIEW WEBCAST RECORDING: Access the March 2012 Webcast recording and presentation by going to: My Oracle Support Site Note: 568127.1 We'll announce the next Quarterly Customer Update Webcast here on the WebCenter Content Alerts blog.

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  • The Benefits of Doing Proper Keyword Research

    First of all, let's get one thing straight: keyword research is the hands down the absolute base for any marketing or search engine optimization campaign. You can't get absolutely anything done without doing proper keyword research first. The simple reason behind this fact is that you will be needing the results provided by keyword services for everything from the actual content of your website, to future search engine optimization campaigns, pay per click campaigns, and so on.

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  • Why SEO Hosting Reviews Are Important

    Read about why and how webmasters are finding out SEO Hosting Reviews to be able to find the ideal web host to make the most of their domains and sites. This is the new age of internet marketing and it begins with SEO Hosting.

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  • Corporate tech blogs?

    - by shoosh
    I'm trying to convince my emplyer, a small startup, to setup a blog for the engineers to write about interesting topic in technology we use daily. This would be a separate blog than the one dedicated for product and marketing stuff. I was thinking about something like Joel's blog but focused more on actual code rather than management. Do you know of any successful existing blogs like that? Tech blogs run by the employees of a company?

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  • The Numbers of Customer Experience

    - by Christie Flanagan
    This week, we’ll be continuing our conversations about Customer Experience (CX) on the Oracle WebCenter blog.  While we all know that customer experience is critically important for acquiring new customers and engendering long term brand loyalty, I thought we could kick this week off by taking a look at the numbers of customer experience.   I’m sure you’ll agree that nothing quite puts things into perspective like numbers and figures. A whopping 86% of consumers say that they are willing to pay more for a better customer experience.  But many companies are failing to step up to the challenge.  And when companies fail deliver on customer experience expectations, they leave money on the table. A huge percentage of customers, 89%, begin doing business with a competitor following a poor customer experience. Breaking up isn’t hard to do and today’s empowered customers have no qualms about taking their business elsewhere when their expectations for customer experience are not met. Over a quarter of consumers, 26%, posted a negative comment on a social networking site like Facebook or Twitter following a poor customer experience. Today, individual customer service failures have the ability to easily snowball.  An unsatisfied customer has the ability to easily share their rancor with their entire social network and chip away at your brand’s reputation. A large number of consumers, 79%,  who shared complaints about poor customer experience online had their complaints ignored.  Companies ignore customer complaints at their own peril.  And unsatisfied customers, when handled effectively, have the potential to become advocates for your brand.  Of the 21% of consumers who did get responses to complaints, more than half had positive reactions to the same company about which they were previously complaining. Half of consumers will give a brand only a week to respond to a question before they stop doing business with them.  The clock is ticking when customers have questions about your brand and a week is an eternity in the realm of customer experience.  The source for these stats is the 2011 Customer Experience Impact (CEI) Report, which explores the relationship between consumers and brands.  The report is based on a survey commissioned by RightNow (acquired by Oracle in 2012) and conducted by Harris Interactive. If you’re interested in seeing more facts and figures about customer experience, download the full report.

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  • The Human Significance of Article Writing in Link Building

    Internet marketing is highly dependent on good content. It goes without saying that for any website the content that is presented on it is just as important as anything other element of link building. Not only does good content help establish credibility but also carries many responsibilities also.

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  • 4 Best Website Building Tips to Learn

    If you want to boost up your exposure in the business industry, you will need an effective marketing tool. And one great tool to use for this purpose is a website. There are many businesses today which have benefited much on having a website. So you think it is hard to build a website? Well actually you need more patience to learn the best website building technique.

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  • How do I get into Facebook game development?

    - by Ben Zeigler
    I have some ideas that I think might make interesting games for a Facebook-like platform, in that they are social and casual. Does anyone have advice on how to get into Facebook development from a background in traditional C++ game development? Is there anything special that differentiates developing facebook games from developing other web-based games, such as API intricacies and so forth? To start with this will probably be hobbyist level instead of some sort of professional enterprise, anything I need to know about making indie-level facebook games?

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  • SEO And Its Techniques

    There are many methods used in Internet marketing it today';s current trends and one of those is SEO or search engine optimization. According to many experts, SEO has become a very popular and in-dema... [Author: Margarette Mcbride - Web Design and Development - June 10, 2010]

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • June LCNUG Presentation

    - by Tim Murphy
    Office Open XML has been my focus for the last 8 months.  We are creating  solutions that generate data and business rule heavy presentations and document.  On June 24th I will be covering the how to use OOXML to generate documents that can be used as sales and marketing collateral.  Register below and come out and join the discussion. http://www.eventbrite.com/event/722041646 del.icio.us Tags: Office Open XML,OOXML PSC Group,LCNUG,Document Generation

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  • Power Your Cloud with Oracle Fusion Middleware

    - by user753488
    Introducing the biggest and most strategic event for Fusion Middleware this year: Power your Cloud with Oracle Fusion Middleware. Running in over 50 cities across the globe, this event is aimed at Architects, IT Managers, and technical leaders like you who are using Fusion Middleware or trying to learn more about middleware in the context of Cloud computing. Join us for a special kickoff on Wednesday, June 29th in Chicago for the first event in North America. This event features an exclusive keynote from Rick Schultz, VP of Technology Product Marketing. Cloud is certainly all the rage. But what can we make of it? According to Alex Andrianopoulos, Vice President Product Marketing for Fusion Middleware states, “Not since Java was unveiled have we seen something so transformative hit the industry. The promised benefits of Cloud are many, significant, and deliver value to both IT organizations as well as the Line of Business. The benefits range from lower data center costs, to significantly reduced environmental impact, to the ability to capture more of the opportunities that market present through increased agility in resource deployment and dramatically reduced time to market.” With an ROI so promising, why isn’t everyone on Cloud already? It’s a question a lot of IT managers are struggling with. While the promised benefits of Cloud computing can be immense, achieving them requires much more than the adoption of a new architecture, or the virtualization of servers, or the outsourcing of some or all of the IT resources. These may be useful steps towards moving to a Cloud computing blueprint, but on their own do not deliver Cloud computing and its associated benefits to the enterprise. This is exactly what we’ll be addressing in the event series, ways you can leverage Complete, Open and Integrated capabilities of Oracle Fusion Middleware today to get one step closer to Cloud. Whether you’re: Leveraging Exalogic Elastic Cloud to consolidate your applications Improving agility with Oracle SOA to generate a foundation for shared data services Securing and managing your Cloud using Oracle Identity Management and Oracle Enterprise Manager Migrating from mainframe to Cloud using Oracle Tuxedo, Coherence and GoldenGate Building applications in the Cloud swiftly and easier with Oracle’s WebCenter Suite Join us for the first of its kind event in Chicago this week by registering now, or find an event near you. Learn more about Oracle Fusion Middleware and Cloud computing today on the Oracle.com website by going to http://www.Oracle.com/goto/Middleware4Cloud

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  • What SEO Does For Small Businesses

    If you are still confused as to what SEO is and does for you, a small business owner, then here is a brief explanation to help you understand. Here is why SEO and internet marketing are so important.

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  • The Importance of Proper Keyword Research

    Those of us who earn our living from niche marketing on the internet know that the single biggest contributor to our success is keyword research. Pick the wrong keyword and either you will get no traffic to your money site, or the traffic that does go to your site won't make any money for you. Choose the right keyword and you will have a ton of visitors and make oodles of money.

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  • The Concept of SEO

    If you've ever setup a bricks and mortar business then you know that marketing and driving leads is possibly the hardest part of your enterprise. Since the creation of the world wide web, businesses have tried to make use of the internet as a medium to try and make money. The most cost effective way to do this is by utilising SEO (search engine optimisation).

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  • Express your personality and potential @ Oracle

    - by jessica.ebbelaar(at)oracle.com
    Ciao, my name is Michel and I am a 24 year old guy from Forlì, Italy, working as a Business Intelligence Business Development Consultant in Rome. After I completed the Bachelor's Degree in Business Administration at Bologna University, I took a Multiple Master of Science in International Management organized by three European Universities: Bologna University (IT), ICN Business School of Nancy (FR) and Uppsala University (SE).I therefore had the chance to travel a lot and, most important, to study and meet hundreds of people from all over the world. This experience enhanced the passion I foster for international environments, different cultures and countries; not to mention the learning of foreign languages. Working for such a structured multinational as Oracle totally reflects my desire to be surrounded by a multicultural and international atmosphere, having the opportunity to grow from the personal point of view and to endlessly boost my career path. Demand Generation My department is responsible for demand generation activities. That implies, for instance, the implementation of various strategies aimed to feed the pipeline for Business Intelligence products in the Italian market. Organization of marketing campaigns, events, providing ideas or contacts to the sales force is just a few examples of our work. I like to define the role of the business development as something that translates the marketing insights into tools to increase the sales, accounting the differences amongst countries, companies and industries. Furthermore, it is an important feature to collaborate with the EMEA team to share knowledge and best practices. My initial lack of an IT background has been constantly covered by the managers and my personal mentor. The thing I appreciated most is indeed the fact I always feel to be a growing potential, becoming essential day after day. I am surprised by the trust and confidence people have on me and how they proudly encourage my personal initiative and always spur me to contribute. Career Ambitions If your ambitions are to work within an international but extremely people focused environment, to contribute to the growth of one of the most successful companies in the world, to deal with a fast-paced industry and highly competitive market, to have the chance to fully express your personality and potential and to satisfy your career ambitions over the years, then Oracle is right for YOU. Looking forward to having YOU aboard! Do you want to find out more about the open roles within Oracle? Follow us on http://campus.oracle.com.

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  • tumblr blog under subdomain blog.mysite.com - do i still get the benefit?

    - by sam
    ive got a tumblr blog for my main site, i use it more as a proper blog with articles and images, rather than just a tumblog. The blog is mapped to blog.mydomain.com Becuase of the ease of 'social' reposting in tumblr people often repost my articles (which is great - Backlinks !) But all these links go back to my blog and not my main site which is a mydomain.com does google see blog.mydomain and mydomain as the same / linked item and is my main site getting the benefit of these links ?

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  • It is CX a new concept?

    - by Isabel F. Peñuelas
    The Marketing Industry and the Web Industry are talking about CX since some time. However it is only very recently that the concept has reached some common meaning accepted by the analysts’ and the IT community. The new CX model depends on two previous facts: the expansion of the social media, and the impact of the new advanced features of mobile devices regarding brand-customer interaction. CXsers vs UXers First there is some need of disambiguity between User Experience and Customer Experience. User Experience -UX, is a much well established concept related with the design of user interactions for particular devices. UX people are interested on multiple touch points of digital interfaces while CX people are interested on all kind of interfaces including physical ones. UX is an evolution of Web Usability, while CX is a marketing concept. UX is an instrument of User Experience. CX in fact is all about Connections and Interactions. Connections Dan Draper, the creative director Mad Men, understands very well that to market effectively means to connect with people, and the best way to connect to people is to use the connections people have with other people: understanding Social Media connections and taking the customer pulse of customers on those medias, and are strong facilitators of CX strategies.  Interactions We can very simply define CX as the relationship that a customer establishes with a brand through multiple touch points (interactions, channels) through the entire life cycle of his relationship- direct or indirect with the brand. Interactions can be grouped on Customer Journeys through multiple touch points defined as the path a customer follows to achieve a goal. Processes A customer journey today usually starts at the moment he surfs the Web, then he takes a purchase decision; purchases the product;  request a particular service and finally recommends or do not recommends the product.  Customer Journeys are processes, and to analyze customer journeys there exists today a broad offering of modern Customer Journey tools very similar actually to the use cases or UML activity diagrams for IT systems design. As a summary CX is nothing more and nothing less than applying process analysis methods for better understanding how to create value through customer interactions across the multiple user´s touch points with the brand.

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  • Free eBooks - SQL Server and other Microsoft Technologies

    - by Greg Low
    Great to see the advice from Gail Erickson about the release of a number of SQL Server related eBooks on the new Microsoft eBook Gallery site. It's good to see this sort of content moving over to eBook formats.The e-books that are currently available include: SQL Server 2012 Transact-SQL DML Reference Master Data Services Capacity Guidelines Microsoft SQL Server AlwaysOn Solutions Guide for High Availability and Disaster Recovery QuickStart: Learn DAX Basics in 30 Minutes Microsoft SQL Server Analysis Services Multidimensional Performance and Operations Guide You'll find details of them here: http://social.technet.microsoft.com/wiki/contents/articles/11608.e-book-gallery-for-microsoft-technologies.aspx

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  • 10 Tips for Partners - Oracle PartnerNetwork Exchange Planning

    - by Get_Specialized!
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} With the Oracle PartnerNetwork Exchange @ Oracle OpenWorld 2012 just around the corner, here are 10 tips to aid partners in planning and preparation. Before you arrive, select the Oracle PartnerNetwork Exchange Sessions you and your team will attend Signup for the Test Fest and the exams you and your team can take while attending Review the Subject Area Focus on Documents to help you zero in on the Oracle OpenWorld sessions to attend Use the handy floor plans to get familiar with what is where in the exposition hall this year before you arrive Sunday just after lunch at 1pm, attend the PartnerNetwork Exchange keynote , Moscone North, Hall D, followed by the session track kickoffs Sunday night , 7:30pm – 10:30 pm , checkout the OPN AfterDark Reception where you can meet and network with contacts from around the world On Sunday and Monday, be sure check in with the Social Media Rally Coordinator for maximum social media expertise and exposure On Monday through Wednesday, meet with Oracle Partner representatives at the Oracle PartnerNetwork Lounge Moscone South, Exhibit Hall, Room 100 Take and share your PartnerNetwork pictures during the week with OPN on Instagram Be prepared to share with roving OPN team member reporters, how you are leveraging your OPN Specializations to provide innovative solutions and services for the Cloud. You never know – it could aid in getting you exposure as a possible speaker for next year’s event.

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  • SOA Community Newsletter June 2012

    - by JuergenKress
    Dear SOA partner community member Happy New fiscal Year FY13 - thanks for the FY12 middleware business! Our SOA & BPM Partner Community continued to grow to almost 4000 members. Additional we launched the WebLogic Partner Community which grew very fast to 800+ members! To continue our joint successful business in the new fiscal year our Top priorities FY13 are: Become trained:the next opportunity are the summer camps in Lisbon & Munich or our on-demand training SOA & BPM and see our detailed training calendar below. Run your marketing & sales campaign: sales kits, marketing kits, solution catalog add your services to oracle.com, add your events to oracle.com and advertisement Get recognized: OFM awards, partner excellence awards & references & plaques Become Specialized: All of the above makes the Oracle Specialization! Make sure you get your Specialization benefits! Topics: Key product focus areas will be: SOA as the foundation for clouds, integration platform 2.0 for industrial SOA including BAM & CEP, BPM & adaptive case management & migrate legacy solutions to the strategic offerings. The new Oracle VM VirtualBox image is available to test SOA Suite and BPM Suite. To start your BPM 11g project a new BPM Standard Edition a license entry version is available. EAIESB published a post with all BPMN2.0 notations. If you want to learn more please visit the Oracle Learning Library. We want to promote your SOA 11g & BPM 11g success let us know where you are in production! And nominate this success for our Middleware Oracle Excellence Awards 2012. Douwe P. van den Bos published at his blog a SOA governance series: Principles of Service-Oriented Architecture & The Maturity of a Service-Oriented Architecture & SOA Maturity Models. Please let us know if you published interesting papers! Would be great to see you at the SOA, Cloud + Service Technology Symposium by Thomas Erl. Please feel free to get your conference pass with the oracle discount code “DJMXZ370”. See you in Lisbon & London at our summer camps! Jürgen Kress Oracle SOA & BPM Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/soanewsJune2012 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Community newsletter,SOA Community,Oracle,OPN,Jürgen Kress,SOA Demo System,BPM

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