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  • Buyer Beware - Cold Calling Search Engine Optimisation Dodgy Companies

    Have you ever had those phone calls from companies claiming to get your site to the first page of Google within 28 days? Even as a search engine optimisation and marketing consultant, I still get them. I listen to their pitch and then ask a couple of questions. They usually have no clue how to answer them so what kind of service will they be providing?

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  • When does Information become Data? (i.e. Information wants to be free) [closed]

    - by James P. Wright
    I hear Programmers often talk about how Information Wants To Be Free which I mostly agree with, but the thing that people don't often pay attention to is that Information and Data are not the same thing. Should Data also be free? Does that mean all of you should have full access to my Social Security Number and other personal "information"? Where is the limit? If there is a limit, why do people throw this phrase around like it fits every circumstance (like this one)

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  • Florida Hospital Takes Charge of Their Destiny with Drupal

    <b>CMS Wire:</b> "In August 2007, Florida hospital hired a "rock star" physician. With this hire, a series of events was triggered that would end up with Drupal (news, site) hosting over 125 department and team intranet sites, over 40 externally-facing marketing sites and a growing number of other applications."

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  • Present SEO Services Scenario

    With the advancement of the internet, e-commerce is at its zenith. The benefits of e-commerce are vast with facilities ranging from advertising for your products and services to bagging business deals from around the world. Creating a website is the beat technique to use in order to equip your business with the internet as well as other modern technology. This website will contain information about your company and products and services of the company which helps in the promoting and marketing process.

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  • Le grand public ne sait pas ce qu'est le Flash, de quoi conforter la stratégie de Steve Jobs ?

    Mise à jour du 29/04/10 NB : Les commentaires sur cette mise à jour commencent ici dans le topic Le grand public ne sait pas ce qu'est le Flash Selon une étude de NPD qui pourrait conforter la stratégie de Steve Jobs de ne pas supporter la technologie Les résultats de l'étude de NPD (un cabinet d'analyse marketing) ne sont pas surprenants. Ils ont cependant le mérite de la clarté. Le grand public n'a aucune idée de ce que signifie le support (ou le non support) du Flash sur l'iPhone ou l'iPad.

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  • SEO Tactics For Google Caffeine - Time to Think Again

    Google Caffeine is the latest change in algorithm of the leading search engine. The changes made will be highly beneficial for those who are looking for long term SEO and online marketing success. If some decisive factors are kept in mind, webmasters can find a great success with the websites they are running.

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  • The Softer Side of Customer Experience

    - by Christina McKeon
    It’s election season in the U.S., and you know what that means. It means I stop by the recycling bin in my garage before entering the house with the contents of my mailbox. A couple of weeks ago, I was doing my usual direct mail purge when I came across a piece from The Container Store®. This piece would have gone straight to the recycling bin, but the title stopped me: Learn what WE STAND FOR! Under full disclaimer, I’m probably a “frequent flier” at The Container Store. One can never be too organized! Now, back to the direct mail piece. I opened it to discover that The Container Store has taken their customer experience beyond “a shopping experience that makes you smile” to giving customers more insight and transparency into how they feel about their employees, the vendors they partner with, and the communities they live in. The direct mail piece included several employees showcasing a skill, hobby or talent with their photo and a personal note that used one word to describe what these employees believe The Container Store stands for. I do not recall the last time I read through an entire piece of direct mail. But this time, I pored over all the comments and photos.  Summer, a salesperson, believes that one word is PASSION. Thomas in distribution center inventory systems chooses the word ACTION. The list goes on to include MATCHLESS, FUN, FAMILY, LOVE, and EMPOWERMENT. The Container Store is running a contest asking you to tell them what nonprofit organization you stand for. Anyone can submit their favorite nonprofit to win cash, products and services from The Container Store. Don’t forget about the softer side of customer experience. With many organizations working feverishly to transform their business into being more customer-centric, it’s easy to get caught up in processes and technology. Focusing on people and social responsibility often falls behind and becomes a lower priority. Keeping people and social responsibility at the forefront is crucial. Your customers will use your processes and technology, but they will see or hear your people and feel their passion. The latter is what they will remember most about your brand. I’m sure there are many other great examples of the softer side of customer experience. Please share your examples in the comments section.

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  • 5 Tips For Creating Great Website Content

    If you're like most business owners marketing online, you rely pretty heavily on your website to draw in traffic and drive sales. Your site is, in fact, the place where it all happens. Ultimately, it's where you want your target market to end up.

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  • SEO Tactics For Google Caffeine - Time to Think Again

    Google Caffeine is the latest change in algorithm of the leading search engine. The changes made will be highly beneficial for those who are looking for long term SEO and online marketing success. If some decisive factors are kept in mind, webmasters can find a great success with the websites they are running.

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  • Google adsense - providing access (via an additional account?) to a third party

    - by Homunculus Reticulli
    I am working with a partner who will be handling the marketing side of things for one of my websites. He has informed me that he will require access to my adsense account. I need to create an additional account for him, so that he can access and manage Google Adwords/units etc, using his own login credentials. However, despite searching Google for a while now, I can't seem to locate any information that pertains to creating additional user accounts. Does anyone know how I may do this?

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  • Improving Finance Department Productivity at BorgWarner

    Nigel Youell, Product Marketing Director, Enterprise Performance Management Applications at Oracle discusses with Mark Smith, Manager, Financial Reporting Systems at BorgWarner how using Oracle's Enterprise Performance Management System on top of SAP transactional systems at BorgWarner has made significant improvements in the productivity of it finance function and halved the time it takes for to close its books.

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  • Professional immigration

    - by etranger
    Hello all, Does anyone here have a practical advice on professional relocation from Russia to Europe? The reasons behind making such a decision are far beyond the subject, perhaps, so I'll stick to the practical part. Having done some of the "common stuff" for finding a job, I am now facing two serious problems: I am a "dual-class" person, with university degree in marketing, and multiple years of self-studied computer competence (hence my writing here). Have professional experience in both areas. I don't currently hold a European work permit. From what I can see, this results in normal HR person throwing out my CV as either being "overqualified" or "too much trouble with making the permit". I do have the skills and character to start my own business, but it requires start-up capital that I don't have, over the last years I had to pay high bills for medical treatment of my family member, who had deceased. Now, I'm almost out of debts. As you can probably guess, English is not a problem, and I'm open to new languages, but first steps of entering the market, or the society, is the problematic part. I live close to Norway, and am trying to get some professional contacts there, but it hasn't got me any practical perspective so far. Any advice is greatly appreciated. EDIT: I am currently making my living off web site development, and occasional consulting services both in IT and marketing. For purely geographic reasons I'm dealing with clients that reside in the same city where I live, pop. 350 000. Being quite local, market requirements for web sites are simple and stable — clients need to control navigation, write articles in a word-like editor, upload illustrations and place ad banners, all with no additional programming. As many web developers do, I'm using my own content management system that fits these expectations. I have also started developing a newer version of this system that has better support for international environments, but I'm too distant from the real market demand in Europe to speak of the right track here. Technically it's based on php/mysql and uses xslt for templating. It allows for quick website deployment, and has architectural neatness, lack of which made me abandon similar opensource solutions (Joomla and the like). Deploying time from rasterized design proofs is normally under 6-8 working hours, don't know how that compares to the world practice. EDIT 2: Can anyone share what Norwegian (Scandinavian) web solutions market currently demands?

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  • What's Hot in our Community Right Now

    - by KJones
    Here’s a look at what our Oracle University community members are reading and sharing the most this month: Free Training On Demand Lessons: Oracle Database 12c New Features for Administrators Infographic: Why Oracle University Should Be Your First Choice for Oracle Training Blog: Coolest Features of Hyperion 11.1.2.3 according to Oracle University Blog:  Developing Java Apps for Embedded Devices New Training Release: Oracle Database 12c: ASM Administration Join our communities to stay plugged into the newest Oracle University releases. -Kate Jones, Oracle University Senior Marketing Manager

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  • How do you transition from a desktop developer to a web based role?

    - by Fanatic23
    Background: Developer with loads of experience in desktop computing. C++, Java etc Wants to dabble in: Living social. Yeah, you guessed it right -- website development. Perhaps will need to learn PHP or Javascript, SOAP, XML etc. Positives: Knows nothing about ASP or jQuery -- clean slate really. What's that 1 piece of advice that you'd give here? Could be anything: choice of technology, frameworks, potential pitfall and portability issues etc.

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  • Three Easy Steps to SEO

    As with all marketing endeavors, Search Engine Optimization (SEO) techniques should be targeted, incremental and measurable. This is truly an act of continuous quality improvement. Here are three essential elements to learn about, practice and refine: Target Your Audience Know who they are, what they need and where they come from.

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  • Why is the Right Keyword So Important?

    If you are in the Internet Marketing business, you have probably asked yourself hundred of times, how much money you can make if you are in first position in Google rankings? Well, you can make thousands, but also you can make nothing. This is because money that you can make depends completely on the keyword that your web site is ranked for.

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  • Converting NUnit tests to MSUnit.

    - by TATWORTH
    I created the MSTest project by creating a new class library project and copying the test classes to it. I then followed the instructions in the following posts.http://social.msdn.microsoft.com/Forums/en/vststest/thread/eeb42224-bc1f-476d-98b4-93d0daf44aadhttp://dangerz.blogspot.co.uk/2012/01/converting-nunit-to-mstest.htmlHowever I did not need to add the GUID fix as I used ReSharper to run both sets of tests.

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  • Why Webmasters Should Master SEO

    If you want to be a competitor in the internet marketing and business world, you need to arm yourself with the knowledge and tools that are proven to make people successful as internet entrepreneurs. One of the biggest factors to online business success, one that you can benefit from learning, is search engine optimization.

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  • SEO Consulting For Big Brand Companies - 16 Guidelines For SEO Consultants to Beat the Competition

    SEO consulting for a big brand website with tens of thousands of pages needs proven strategies that must be tailored to the specific needs of every web site. An SEO consultant, when selecting between different SEO services, must create an aggressive search engine marketing (SEM) campaign with a meticulous SEO strategy that takes all search engine optimization problems into consideration.

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  • The Science of Creating a Money Making Keyword List

    Creating a money making keyword list is the foundation of your website marketing strategy. If your keyword list contains the right words or phrases then you will see plenty of traffic finding your site. If the keywords are not specific enough or are too general then your traffic will suffer and those that do happen to find your site may just look around a second or two and then move on.

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  • The Science of Creating a Money Making Keyword List

    Creating a money making keyword list is the foundation of your website marketing strategy. If your keyword list contains the right words or phrases then you will see plenty of traffic finding your site. If the keywords are not specific enough or are too general then your traffic will suffer and those that do happen to find your site may just look around a second or two and then move on.

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