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  • SQLU Professional Development Week: The Difference Between Your Business and Community Presence

    - by andyleonard
    Introduction Proto-earth , dinosaurs , and the days when your personal and business profiles were separate and distinct. What do these things all have in common? They are all in the past. Background Checks Corporate background checks now routinely include a search for social media profiles, forum posts, and blogs. As professionals are learning, the things you say and do in your "off-work hours" can and will be used against you - even after you're hired and have been doing the job awhile . One point?...(read more)

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  • RightNow stunning references: Spotlight on "The Boston Globe"

    - by Richard Lefebvre
    The Boston Globe’s World Class Contact Center Improves Customer Service and Retention with Oracle Web, Mobile, and Social Media Solutions. “Oracle RightNow solutions help us deliver exceptional customer support to both print customers and our technology-savvy digital customers. Whether customers are chatting online with an agent or finding answers from their mobile devices, Oracle RightNow solutions help our clients get the information they need anytime, anywhere.” ? Robert Saurer, Director of Customer Care and Marketing, The Boston Globe Read the full Press Release here

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  • Oracle Exalogic: Simple IT Operations, Great Application Experience

    - by Michelle Kimihira
    See a demo featuring Yoav Eilat, Director of Product Marketing. Yoav demonstrates how easy it is to deploy new applications and how administrators can manage the entire system from a single console on Exalogic. Click here to view. Additional Information Product Information on Oracle.com: Oracle Fusion Middleware, Oracle Exalogic Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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  • Seules 12% des entreprises françaises ont développé un site mobile alors que la France des mobinautes serait à la pointe des usages

    Seules 12% des entreprises françaises ont développé un site mobile Alors que « la France des mobinautes est à la pointe des usages », d'après Google Google et la Mobile Marketing Association ont dévoilé la semaine dernière les résultats d'une étude mondiale menée conjointement avec Ipsos et TNS Infratest dans plus de 30 pays. L'objectif était de mieux comprendre les usages liés à l'internet mobile à travers le monde et surtout les conséquences pour les entreprises et le positionnement de leurs marques Cette vaste étude regroupe deux enquêtes. La première a recueilli les témoignages de milliers d'utilisateurs de Smartphones dans 30 pays différents (dont 2000 ...

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  • Posting over at LIV Interactive

    - by D'Arcy Lussier
    First, no no no, I’m not leaving GWB! What I am going to be doing is contributing my business-focussed posts to a professional community that fellow Winnipegger Coree Francisco created called LIVInteractive! LIVInteractive publishes articles on business, design, development, content (marketing, copy, etc.), and community…and has some fantastic contributors providing new content regularly! Head on over and check the site out…lots of great info to be had! D

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  • The Positive Aspects of Website Building Tutorial

    The Internet is one of the best channels in marketing. It resulted in many people wanting to have their own website, although building a website may seem very hard. But as technology continues to evolve, more and more tools in creating a website are discovered. You can also find some website building tutorial which you can easily access online.

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  • Website Statistics

    Website statistics are crucial while marketing a website since advertisers and people who use that website need to know how well it is doing or how may hits that site is generating. In short, they need to know whether they are getting their money's worth. What is needed is an efficient program to determine how well a particular website is doing.

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  • Data Virtualization: Federated and Hybrid

    - by Krishnamoorthy
    Data becomes useful when it can be leveraged at the right time. Not only enterprises application stores operate on large volume, velocity and variety of data. Mobile and social computing are in the need of operating in foresaid data. Replicating and transferring large swaths of data is one challenge faced in the field of data integration. However, smaller chunks of data aggregated from a variety of sources presents and even more interesting challenge in the industry. Over the past few decades, technology trends focused on best user experience, operating systems, high performance computing, high performance web sites, analysis of warehouse data, service oriented architecture, social computing, cloud computing, and big data. Operating on the ‘dark data’ becomes mandatory in the future technology trend, although, no solution can make dark data useful data in a single day. Useful data can be quantified by the facts of contextual, personalized and on time delivery. In most cases, data from a single source may not be complete the picture. Data has to be combined and computed from various sources, where data may be captured as hybrid data, meaning the combination of structured and unstructured data. Since related data is often found across disparate sources, effectively integrating these sources determines how useful this data ultimately becomes. Technology trends in 2013 are expected to focus on big data and private cloud. Consumers are not merely interested in where data is located or how data is retrieved and computed. Consumers are interested in how quick and how the data can be leveraged. In many cases, data virtualization is the right solution, and is expected to play a foundational role for SOA, Cloud integration, and Big Data. The Oracle Data Integration portfolio includes a data virtualization product called ODSI (Oracle Data Service Integrator). Unlike other data virtualization solutions, ODSI can perform both read and write operations on federated/hybrid data (RDBMS, Webservices,  delimited file and XML). The ODSI Engine is built on XQuery, hence ODSI user can perform computations on data either using XQuery or SQL. Built in data and query caching features, which reduces latency in repetitive calls. Rightly positioning ODSI, can results in a highly scalable model, reducing spend on additional hardware infrastructure.

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  • Oracle's Shared Services Model can Bring you Tremendous Savings

    Mike Gagas, Senior Director, Oracle On Demand Marketing explains how companies consolidate and streamline back office business processes with a shared services model. Numerous companies are achieving operational excellence using Oracle products and services to successfully deploy shared services. Oracle itself has saved over 2 billion dollars with shared services.

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  • The Rise of Universal Search Pt3

    If you are a PPC expert, then you should be aware of the growing trend of universal paid search. Your search engine marketing depends largely on the importance given to universal paid search in your PPC campaign management.

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  • Black Techniques Of SEO

    Search Engine Optimization, or more popularity known as SEO, is one of the most popular types of Internet marketing techniques used by many webmasters today. It is used not only to market their brand... [Author: Margarette Mcbride - Web Design and Development - June 10, 2010]

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  • Preventing Users/Groups from accessing certain Domains

    - by ncphillips
    I have created a Study account which I use when doing anything school related work. It's purpose is to remove the distractions of my normal account, such as social media and news websites. I know /etc/hosts can be edited to block certain domains from being accessed, but this is for all Users, and I don't want to have to switch in and out of Admin to change it every time I want to focus. Is there any way to block these domains for specific Users or Groups?

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  • PASS: SQLRally Thoughts

    - by Bill Graziano
    The PASS Board recently decided that we wouldn’t put another US-based SQLRally on the calendar until we had a chance to review the program. I wanted to provide some of my thinking around this. Keep in mind that this is the opinion of one Board member. The Board committed to complete two SQLRally events to determine if an event modeled between SQL Saturday and the Summit was viable. We’ve completed the two events and now it’s time to step back and review the program. This is my seventh year on the PASS Board. Over that time people have asked me why PASS does certain things. Many, many times my answer has been “Because that’s the way we did it last year”. And I am tired of giving that answer. We need to take a step back and review the US-based SQLRally before we schedule another one. It would be irresponsible for me as a Board member to commit resources to this without validating that what we’re doing makes sense for the organization and our members. I have no doubt that this was a great event for the attendees. We just need to validate it’s the best use of our resources. Please keep in mind that we haven’t cancelled the event. We’ve just said we need to review it before scheduling another one. My opinion is that some fairly serious changes are needed to the model before we consider it again – IF we do it again. I’ve come to that conclusion after speaking with the Dallas organizers, our HQ team, our Marketing team, other Board members (including one of the Orlando organizers), attendees in Orlando and Dallas and visiting other similar events. I should point out that their views aren’t unanimous on nearly any part of this event -- which is one of the reasons I want to take some time and think about this before continuing. I think it’s helpful to look at the original goals of what we were trying to accomplish. Andy Warren wrote these up in August of 2010. My summary of these goals and some thoughts on each one is below. Many of these thoughts revolve around the growth of SQL Saturdays. In the two years since that document was written these events have grown significantly. The largest SQL Saturdays are now over 500 people which mean they are nearly the same size as our recent SQLRally. Our goals included: Geographic diversity. We wanted an event in an area of the country that was away from any given Summit location. I think that’s still a valid goal. But we also have SQL Saturdays all over the country. What does SQLRally bring to this that SQLSaturday doesn’t? Speaker growth. One of the stated goals was to build a “farm club” for speakers. This gives us a way for speakers to work up to speaking at Summit by speaking in front of larger crowds. What does SQLRally bring to this that the larger SQL Saturdays aren’t providing? Pre-Conference speakers is one obvious answer here. Lower price. On a per-day basis, SQLRally is roughly 1/4th the price of the Summit. We wanted a way for people to experience something Summit-like at a lower price point. The challenge is that we are very budget constrained at that lower price point. International Event Model.  (I need to write more about this but I’m out of time.  I’ll cover it in the next installment.) There are a number of things I really like about SQLRally. I love the smaller conferences. They give me a chance to meet more people than at something the size of Summit. I like the two day format. That gives you two evenings to be at social events with people. Seeing someone a second day is a great way to build a bond with that person. That’s more difficult to do at a SQL Saturday. We also need to talk about the financial aspects of the event. Last year generated a small $17,000 profit on revenues of $200,000. Percentage-wise that’s reasonable but on an absolute basis it’s not a huge amount in our budget. We think this year will lose between $30,000 and $50,000 and take roughly 1,000 hours of HQ time. We don’t have detailed financials back yet but that’s our best guess at this point. Part of that was driven by using a convention center instead of a hotel. Until we get detailed financials back we won’t have the full picture around the financial impact. This event also takes time and mindshare from our Marketing team. This may sound like a small thing but please don’t underestimate it. Our original vision for this was something that would take very little time from our Marketing team and just a few mentions in the Connector. It turned out to need more than that. And all those mentions and emails take up space we could use to talk about other events and other programs. Last I wanted to talk about some of the things I’m thinking about. I don’t think it’s as simple as saying if we just fix “X” it all gets better. Is this that much better of an event than SQL Saturdays? What if we gave a few SQL Saturdays some extra resources? When SQL Saturdays were around 250 people that wasn’t as viable. With some of those events over 500 we need to reconsider this. We need to get back to a hotel venue. That will help with cost and networking. Is this the best use of the 1,000 HQ hours that we invested in the event? Is our price-point correct? I’m leaning toward raising our price closer to Summit on a per-day basis. I think this will let us put on a higher quality event and alleviate much of the budget pressure. Should growing speakers be a focus? Having top-line pre-conference speakers helps market the event. It will also have an impact on pricing and overall profit. We should also ask if it actually does grow speakers. How many of these people will eventually register for Summit? Attend chapters? Is SQLRally a driver into PASS or is it something that chapters, etc. drive people to? Should we have one paid day and one free instead of two paid days? This is a very interesting model that is used by SQLBits in the UK. This gives you the two day aspect as well as offering options for paid and free attendees. I’m very intrigued by this. Should we focus on a topic? Buried in the minutes is a discussion of whether PASS should have a Business Analytics conference separate from Summit. This is an interesting question to consider. Would making SQLRally be focused on a particular topic make it more attractive? Would that even be a SQLRally? Can PASS effectively manage the two events? (FYI - Probably not.) Would it help differentiate it from Summit and SQL Saturday? These are all questions that I think should be asked and answered before we do this event again. And we can’t do that if we don’t take time to have the discussion. I wanted to get this published before I take off for a few days of vacation. When I get back I’d like to write more about why the international events are different and talk about where we go from here.

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  • Google I/O 2012 - Protecting your User Experience While Integrating 3rd-party Code

    Google I/O 2012 - Protecting your User Experience While Integrating 3rd-party Code Patrick Meenan The amount of 3rd-party content included on websites is exploding (social sharing buttons, user tracking, advertising, code libraries, etc). Learn tips and techniques for how best to integrate them into your sites without risking a slower user experience or even your sites becoming unavailable. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 598 12 ratings Time: 48:04 More in Science & Technology

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  • The Benefits of Oracle's Compliance Architecture

    Fred chats with Deborah Hamilton, Senior Compliance Product Marketing Director at Oracle about what the Oracle Compliance Architecture is, how customers are benefiting from its integrated approach to compliance - of technology, people and processes - and how it helps with organizations meet multiple compliance mandates.

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