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  • Oracle Accelerate for Midsize Companies Podcast

    Recently, Rebecca Wettemann, Vice President of Research at Nucleus Research, published a report on Oracle Business Accelerators. In this podcast, Rebecca discusses the findings of this report with Jim Lein, Marketing Director with the Oracle Accelerate Program Office. When Nucleus analyzed the actual experiences of customers using Accelerators, analysts found all customers reduced the time to deploy Oracle E-Business Suite, many by more than 50 percent of the time an implementation without Accelerators would have taken.

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  • Script to create or drop all primary keys now on TechNet Wiki.

    - by John Paul Cook
    I posted my script to create or drop all primary keys on the TechNet Wiki. You can find it at http://social.technet.microsoft.com/wiki/contents/articles/script-to-create-or-drop-all-primary-keys.aspx . I first published the script here in 2009 and I've always wanted a way for the community to enhance it or correct it. The TechNet Wiki makes that possible. Visit the Wiki and see if you like this approach to publishing scripts....(read more)

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  • Leading SEO Keyword Research Tools

    Keywords are arguably the main thing to factor in when creating SEO content, or when one wishes to start and manage a Pay Per Click Marketing Campaign since any successful SEO campaign is only as good as the choice of keywords. To utilize SEO content, you might want to check out some of the leading keyword research tools.

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  • OpenWorld in Small Bites

    - by Kathryn Perry
    Fifty thousand attendees -- that's bigger than the cities some of us live in. Monday morning it took 20 minutes to get from Hall D in Moscone North to a conference room in Moscone South -- the crowds were crushing! A great start to a great week! Larry is as big a name as ever on the program schedule and on the Moscone stage. People were packed in Hall D and clustered around every big screen TV. He stayed on script as he laid out Oracle's SaaS, PaaS, and IaaS strategies. Every seat in Chris Leone's Fusion Apps Cloud Overview was filled on Monday morning. Oracle employees who wanted to get in were turned away. And the same thing happened in the repeat session on Wednesday. Our newest suite of apps is hot! Speaking of hot, the weather was made to order. Then it turned very San Francisco-like on Wednesday afternoon. Downright cold for those who trusted SF temps to hold in the 80's. Who did you follow on Twitter during the conference? So many voices, opinions, and convos! Great combo of social media and sharp minds. Be sure to follow @larryellison, @stevenrmiranda, and @Oracle for updates and MyPOVs. Keywords for the Apps customers at the conference were cloud, mobile, and social. Every day, every session, every speaker. Wednesday afternoon, 4 pm at the Four Seasons hotel. A large roomful of analysts and influencers firing questions at a panel of eight Fusion customers. Steve Miranda moderating. Good energy and a great exchange of information and confidence. Word on the street is that OpenWorld has outgrown San Francisco -- but moving it seems unthinkable. The city isn't just a backdrop for an industry conference - it's a headliner right up there with Larry Ellison and Pearl Jam. As you can imagine, electrical outlets were in high demand at every venue. The most popular hotels and bars near Moscone designed their interiors around accessible electrical power strips. People are plenty willing to buy a drink while they grab a charge. Wednesday afternoon, 4 pm at the Four Seasons hotel. A large roomful of analysts and influencers firing questions at a panel of eight Fusion customers. Steve Miranda moderating. Good energy and a great exchange of information and confidence. Treasure Island in the dark. Eddy Vedder has an amazing voice! And Kings of Leon over delivered on people's expectations. It was cold. It was windy. It was very fun. One analyst said it's the best customer appreciation party in the industry. 

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  • Awesome SEO Tips

    To survive in the competitive e-marketing world almost every small e-commerce business is implementing Search Engine Optimization technique. From the pile of SEO tips as well as strategies selecting the best strategy is pretty tough. You must have basic knowledge of SEO and what is the latest update on this field. Here are some of the most praiseworthy and efficient SEO tips framed for you.

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  • Make Money Online - Use SEO

    Do you want a method to improve your e-marketing results? Then you have to try to take advantage of search engine optimization (SEO) and social media optimization. In this article we are going to give you six helpful tips on doing just that.

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  • Solera Networks Threat Predictions for 2012, Solutions

    Legitimate sites are often trusted by their visitors, which makes them a perfect target for cybercriminals. Solera lists attacks on legitimate, yet compromised sites as a growing trend for 2012 due to the increased amount of such sites containing unpatched vulnerabilities. Once compromised, hackers can use the legitimate sites to redirect unsuspecting visitors and put them in harm's way. According to Solera, malicious spam is another undesirable item that should increase in 2012. Various methods, such as email, instant messaging, attachments, malicious links, and social networks will cont...

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  • The State of the Internet -- Retail Edition

    - by David Dorf
    Over at Business Insider, there's a great presentation on the State of the Internet done in the Mary Meeker style.  Its 138 slides so I took the liberty of condensing it down to the 15 slides that directly apply to the retail industry.  However, I strongly recommend looking at the entire deck when you have time.  And while you're at it, Business Insider just launched a retail portal that's dedicated to retail industry content.  Please check it out as well.  My take-aways are below after the slide show. &amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;quot;&amp;amp;amp;amp;gt;&amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;gt; [Source: Business Insider] Here are a few things I took away from the statistics: Facebook and Twitter are in their infancy.  While all retailers should have social programs, search is still the driver and therefore should receive the lions share of investment.  Facebook referrals are up 92% year-over-year, but Google still does 80% of the referrals. E-commerce continues to grow at breakneck speed, but in-store commerce is still king. Stores are not showrooms yet.  And social commerce pure-plays like Gilt and Groupon are tiny but worthy of some attention. There are more smartphones than PCs on the internet, and the disparity will continue to grow. PC growth will be flat and Tablet use will continue to grow. Mobile accounts for 12% of all internet traffic. A quarter of smartphone sales come from China, so anyone with a presence there better have a strong mobile strategy. 38% of people have used their smartphone to make a purchase, and many use their smartphones inside stores.  Smartphones are a critical consumer tool for shopping. Mobile is starting to drive significant traffic to e-commerce sites, especially tablets.  Tablet strategies are crucial for retailers. Mobile payments from the likes of Paypal and Square are growing quickly.  It will be interesting to see how NFC plays in this area. Mobile operating systems are losing market share to iOS and Android.  I wonder in Microsoft can finally make a dent? The internet is being dominated by mobile devices, and retailers had better have a strong mobile strategy to meet consumer demand.

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  • Impatient Customers Make Flawless Service Mission Critical for Midsize Companies

    - by Richard Lefebvre
    At times, I can be an impatient customer. But I’m not alone. Research by The Social Habit shows that among customers who contact a brand, product, or company through social media for support, 32% expect a response within 30 minutes and 42% expect a response within 60 minutes! 70% of respondents to another study expected their complaints to be addressed within 24 hours, irrespective of how they contacted the company. I was intrigued when I read a recent blog post by David Vap, Group Vice President of Product Development for Oracle Service Cloud. It’s about “Three Secrets to Innovation” in customer service. In David’s words: 1) Focus on making what’s hard simple 2) Solve real problems for real people 3) Don’t just spin a good vision. Do something about it  I believe midsize companies have a leg up in delivering on these three points, mainly because they have no other choice. How can you grow a business without listening to your customers and providing flawless service? Big companies are often weighed down by customer service practices that have been churning in bureaucracy for years or even decades. When the all-in-one printer/fax/scanner I bought my wife for Christmas (call me a romantic) failed after sixty days, I wasted hours of my time navigating the big brand manufacturer’s complex support and contact policies only to be offered a refurbished replacement after I shipped mine back to them. There was not a happy ending. Let's just say my wife still doesn't have a printer.  Young midsize companies need to innovate to grow. Established midsize company brands need to innovate to survive and reach the next level. Midsize Customer Case Study: The Boston Globe The Boston Globe, established in 1872 and the winner of 22 Pulitzer Prizes, is fighting the prevailing decline in the newspaper industry. Businessman John Henry invested in the Globe in 2013 because he, “…believes deeply in the future of this great community, and the Globe should play a vital role in determining that future”. How well the paper executes on its bold new strategy is truly mission critical—a matter of life or death for an industry icon. This customer case study tells how Oracle’s Service Cloud is helping The Boston Globe “do something about” and not just “spin” it’s strategy and vision via improved customer service. For example, Oracle RightNow Chat Cloud Service is now the preferred support channel for its online environments. The average e-mail or phone call can take three to four minutes to complete while the average chat is only 30 to 40 seconds. It’s a great example of one company leveraging technology to make things simpler to solve real problems for real people. Related: Oracle Cloud Service a leader in The Forrester Wave™: Customer Service Solutions For Small And Midsize Teams, Q2 2014

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  • Using Back Links For Competitive Link Building Campaigns

    Like any internet marketing concept, successful link building requires a continuous course of brainstorming ideas to improve the present campaigns and introduce fresh ones. Always remember that your treasure trove of ideas for link building comes from the source competitors' back links.

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  • Read How to Set Up a Website Here

    Websites are cool and most of the time free so it is understandable that a lot of people want to have one of their own. Social networking websites such as Facebook and MySpace has already made this possible but these websites provide limitations for their members.

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  • Why Hekaton In-Memory OLTP Truly is Revolutionary

    - by merrillaldrich
    I just returned from the PASS Summit in Charlotte, NC – which was excellent, among the best I have attended – and I have had Dr. David DeWitt’s talk rolling around in my head since he gave it on Thursday. (Dr. DeWitt starts at 27:00 at that link.) I probably cannot do it justice, but I wanted to recap why Hekaton really is revolutionary, and not just a marketing buzzword. I am normally skeptical of product announcements, and I find too often that real technical innovation can be overwhelmed by the...(read more)

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  • What is required to register .com.au domains?

    - by Paul
    I have a website that allows people to search for instructors. It's currently working in the USA and UK. I'm wanting to start marketing the website to the Australian market, and so have been looking at registering a .com.au domain name. What is the best way about doin this as it doesn't seem particularly simple? Apparently I need an ABN or an Australian company but as I'm not an Australian citizen this presumably would be impossible?

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  • Ultimate Web Traffic - Avoid These SEO Blunders to Experience That!

    It is the ultimate goal of every website to receive huge numbers of visitors because without that everything else is pointless. To achieve this, websites use the most powerful marketing tools and techniques. It is a known fact that Search Engine Optimization is the best and most widely used method to draw crowds to your website.

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  • Search Engine Optimization For Beginners - How to Write Search Engine Friendly Articles

    If you're planning to implement Search Engine Optimization as an Internet Marketing strategy to boost your site's online coverage then you need to focus one of the most important steps to produce quality results -- writing content. There is more to writing articles or Web content than just stuffing it full of keywords just to make it easy for search engine to find your page and put you on top. There are certain rules to be followed in order for this to be an effective strategy for your SEO.

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  • Learn How to Create High-Converting Landing Pages - Part 4

    Once you have placed call to action through your pay per click ads on the landing pages, you have to make sure that as part of your SEO plan, you must include paid keyword several times in your landing pages which will lead to well optimized pages under your search engine marketing efforts. As a smart SEO expert, it is important for you to include the keywords in a manner that it cannot be skipped by your readers because if it is missed, it will affect your PPC campaign management and search engine optimization results.

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  • UPK version 3.1 goes GA!

    Hear Russell Handley, Director, UPK Product Marketing, discuss the much anticipated release of UPK 3.1, and how it can benefit enterprises of all sizes, across all geographies.

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  • Time to Experience the Benefits of SEO

    It is so easy and pleasant to work in company that grows more and more without the hard pressures to employees because of SEO. Benefits are ready for you to experience if you will try to understand how SEO will work for you and your business marketing and sales.

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