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• 5 reason why you should upgrade to new iPad (3rd generation)

  - by Gopinath

  Apple released the new iPad, 3rd generation, couple of days ago and they will be available in stores from March 16 onwards.  It’s the best tablet available in the market and for first time buyers it’s a no brainer to choose it. What about the iPad owners? Should they upgrade their iPad 2 to the new iPad? This is the question on the lips of most of the iPad owners. In this post we will provide you 5 reasons why you should upgrade your iPad, if more than two reasons are convincing then you should upgrade to the new iPad. Retina display – The best display ever made for mobile device, a game changer The new iPad comes with Retina display with screen resolution of 2048 x 1536, which is twice the resolution of iPad 2. Undoubtedly the iPad 3’s display is the best display ever made for a mobile device and it’s a game changer. With better resolution on iPad 3 eBook reading is going to be a pleasure with clear and crisp text Watching HD movies on iPad is going to be unbelievably good The new Games targeted for Retina display are going to be more realistic and needless to explain the pleasure of playing such games Graphic artists and photo editors get a professional on screen rendering support to create beautiful graphics 2x Faster & 2x Memory – Better Games and powerful Apps The new iPad is more powerful with 2x faster graphics and 2x more memory. Apple claims that the A5x processor of new iPad is 2x faster than iPad 2 and 4x faster than the best graphic chips available from other vendors. The RAM of  new iPad  is upgraded to 1 GB compared from 512 MB of iPad 2. With the fast processor and more memory, Apps and games are going to be blazing fast. 4G Internet – Browse the web at the speeds of 42 MB/sec Half of the iPad owners are frequent commuters who access internet over cellular networks, the new iPad’s 4G LTE is going to be a big boom for their  high data access needs. With the new iPad’s 4G LTE connectivity you can browse the web at 42 MB/sec and it mean you can watch a HD video without buffering issues. iPad 2 comes with 3G network support and it’s browsing speeds are way less than the new iPad. 5MP Camera – HD Movie Recording & gorgeous Photography iPad 2 has a 0.7 mega pixel camera and the new iPad comes with 5 megapixels camera. That is a huge boost for hobbyist  photographers and videographers. With the new iPad you can shoot gorgeous photos and 1080p HD video. The iSight camera of new iPad uses advanced optics with features like auto exposure, auto focus and face detection up to 10 faces. Amazon Pays up to $300 for old iPad 2 16 GB Wifi and more for other models Do you know that you can trade in your iPad 2 16 GB Wifi for upto $300? Amazon has an excellent trade in program for selling your used iPad 2s. Depending on the condition of the iPad 2  Amazon offers $234, $270, $300.00 for 16 GB Wifi versions that in Acceptable, Good and Like New conditions respectively.  The higher models of iPad 2s fetch you more money. With this great deal from Amazon the amount of extra money you need to spend for new iPad is almost half of their price. Visit Amazon Trade In’s website or read Amazon’s brilliant plan to pay you crazy money for your iPad 2 for more details. Related: New IPad Vs. IPad 2–Side By Side Comparison Of Hardware Specification [Infographic]

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• How to prepare for a telephone interview: ‘Develop an Interview Cheat Sheet’

  - by Maria Sandu

  At Oracle we often do telephone interviews in different stages of the process with candidates, due to the fact that we hire native speakers into other countries. On this blog we already have an article with tips and tricks for phone interviews that can help you during the telephone interviews. To help you prepare even better for a telephone interview we would like to introduce you the basics of developing a cheat sheet. The benefit of a telephone interview is that you will be sitting at home, at your table or desk, during the interview, and not in front of someone. So use this to your advantage. The Monster website has some useful and interesting tips and tricks for developing a cheat sheet. Carole Martin, who wrote this article, says that a cheat sheet will help you feel more prepared and confident when speaking to managers over the phone. Important to keep in mind is that you shouldn't memorise what's on the sheet or check it off during the interview. Only use your cheat sheet to remind you of key facts. Here are some suggestions to include on it: • Divide a piece of paper in 2 by drawing a line. Write on one side of the paper a list of requirements as mentioned in the job description. On the other side list your qualities to fulfill the requirements of the employer. This will help you in answering questions about why you are the best candidate for the job and how you fit the role. • Do research on the company, the industry sector and the competitors, so you will get a feeling for the company’s business and can ask more in-depth questions. • Be prepared for the most used introduction question: “Tell me a bit about yourself”. Prepare a 60-second personal statement or pitch in which you summarise who you are and what you can offer, so you will be able to sell yourself from on the very beginning. • Write down a minimum of 5 good examples to answer behavioral interview questions ("Tell me about a time when..." or "Give me an example of a time..." ). These questions are used by interviewers to see how you deal with similar situations as you might encounter in the job. Interviewers use this question as past behaviour is scientifically proven to be the best predictor for future behaviour. • List five questions to ask the interviewer about the job, the company and the industry to help you get a good understanding if the role and company really fit your needs and wants. To get some inspiration check this article on inc.com • Find out how much you are worth on the job market and determine your needs based on your living expenses, especially when moving abroad. • Ask for permission from the people you plan to use as a reference. Also make sure you have your CV at hand and an overview of your grades. Feel free to comment on this article and let us know what your experience is with developing a cheat sheet for a telephone interview. Good luck with the preparation of your sheet.

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• Required Skill Sets Of A Software Architect

  The question has been asked as to what is the required skill sets of a software architect. The answer to this is that it truly depends. When I state that it depend, it depends on the organization, industry, and skill sets available on the open market and internally within a company. With open ended skill sets even Napoleon Dynamite could be an architect. Napoleon Dynamite’s Skills Pedro: Have you asked anybody yet? Napoleon Dynamite: No, but who would? I don't even have any good skills. Pedro: What do you mean? Napoleon Dynamite: You know, like nunchuck skills, bow hunting skills, computer hacking skills... Girls only want boyfriends who have great skills. Pedro: Aren't you pretty good at drawing, like animals and warriors and stuff? This example might be a little off base but it does illustrate a point. What are the real required skills of a software architect? In my opinion, an architect needs to demonstrate the knowledge of the following three main skill set categories so that they are successful. General Skill Sets of an Architect Basic Engineering Skills Organizational  Skills Interpersonal Skills Basic Engineering Skills are a very large part of what a software architect deal with on a daily bases when designing or updating systems. Think about it, how good would a lead mechanic be if they did not know how to fix or repair cars? They would not be, and that is my point that architects need to have at least some basic skills regarding engineering. The skills listed below are generic in nature because they change from job to job, so in this discussion I am trying to focus more on generalities so that anyone can apply this information to their individual situation. Common Basic Engineering Skills Data Modeling Code Creation Configuration Testing Deployment/Publishing System and Environment Knowledge Organizational Skills If an Architect works for or with an origination then they will need strong organization skills to survive. An architect is no use to a project if the project is missed managed. Additionally, budgets and timelines can really affect a company and their products when established deadlines are repeated not meet. By not meeting these timelines a company is forced to cancel the project and waste all the money and time spent or spend more money until it is completed, if it is ever completed. Common Organizational Skills Project Management Estimation (Cost and Time) Creation and Maintenance of Accepted Standards Interpersonal Skills For me personally Interpersonal skill ranks above the other types of skill sets because an architect can quickly pick up the other two skill sets by communicating with other team/project members so that they are quickly up to speed on a project. Additionally, in order for an architect to manage a project or even derive rough estimates they will more than likely have to consult with others actually working on the code (Programmers/Software Engineers) to get there estimates since they will be the ones actually working on the changes to be implemented. Common Interpersonal Skills Good Communicator Focus on projects success over personal Honors roles within a team Reference: Taylor, R. N., Medvidovic, N., & Dashofy, E. M. (2009). Software architecture: Foundations, theory, and practice Hoboken, NJ: John Wiley & Sons

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• Romanian parter Omnilogic Delivers “No Limits” Scalability, Performance, Security, and Affordability through Next-Generation, Enterprise-Grade Engineered Systems

  - by swalker

  Omnilogic SRL is a leading technology and information systems provider in Romania and central and Eastern Europe. An Oracle Value-Added Distributor Partner, Omnilogic resells Oracle software, hardware, and engineered systems to Oracle Partner Network members and provides specialized training, support, and testing facilities. Independent software vendors (ISVs) also use Omnilogic’s demonstration and testing facilities to upgrade the performance and efficiency of their solutions and those of their customers by migrating them from competitor technologies to Oracle platforms. Omnilogic also has a dedicated offering for ISV solutions, based on Oracle technology in a hosting service provider model. Omnilogic wanted to help Oracle Partners and ISVs migrate solutions to Oracle Exadata and sell Oracle Exadata to end-customers. It installed Oracle Exadata Database Machine X2-2 Quarter Rack at its data center to create a demonstration and testing environment. Demonstrations proved that Oracle Exadata achieved processing speeds up to 100 times faster than competitor systems, cut typical back-up times from 6 hours to 20 minutes, and stored 10 times more data. Oracle Partners and ISVs learned that migrating solutions to Oracle Exadata’s preconfigured, pre-integrated hardware and software can be completed rapidly, at low cost, without business disruption, and with reduced ongoing operating costs. Challenges A word from Omnilogic “Oracle Exadata is the new killer application—the smartest solution on the market. There is no competition.” – Sorin Dragomir, Chief Operating Officer, Omnilogic SRL Enable Oracle Partners in Romania and central and eastern Europe to achieve Oracle Exadata Ready status by providing facilities to test and optimize existing applications and build real-life proofs of concept (POCs) for new solutions on Oracle Exadata Database Machine Provide technical support and demonstration facilities for ISVs migrating their customers’ solutions from competitor technologies to Oracle Exadata to maximize performance, scalability, and security; optimize hardware and datacenter space; cut maintenance costs; and improve return on investment Demonstrate power of Oracle Exadata’s high-performance, high-capacity engineered systems for customer-facing businesses, such as government organizations, telecommunications, banking and insurance, and utility companies, which typically require continuous availability to support very large data volumes Showcase Oracle Exadata’s unchallenged online transaction processing (OLTP) capabilities that cut application run times to provide unrivalled query turnaround and user response speeds while significantly reducing back-up times and eliminating risk of unplanned outages Capitalize on providing a world-class training and demonstration environment for Oracle Exadata to accelerate sales with Oracle Partners Solutions Created a testing environment to enable Oracle Partners and ISVs to test their own solutions and those of their customers on Oracle Exadata running on Oracle Enterprise Linux or Oracle Solaris Express to benchmark performance prior to migration Leveraged expertise on Oracle Exadata to offer Oracle Exadata training, migration, support seminars and to showcase live demonstrations for Oracle Partners Proved how Oracle Exadata’s pre-engineered systems, that come assembled, configured, and ready to run, reduce deployment time and cost, minimize risk, and help customers achieve the full performance potential immediately after go live Increased processing speeds 10-fold and with zero data loss for a telecommunications provider’s client-facing customer relationship management solution Achieved performance improvements of between 6 and 100 times faster for financial and utility company applications currently running on IBM, Microsoft, or SAP HANA platforms Showed how daily closure procedures carried out overnight by banks, insurance companies, and other financial institutions to analyze each day’s business, can typically be cut from around six hours to 20 minutes, some 18 times faster, when running on Oracle Exadata Simulated concurrent back-ups while running applications under normal working conditions to prove that Oracle Exadata-based solutions can be backed up during business hours without causing bottlenecks or impacting the end-user experience Demonstrated that Oracle Exadata’s built-in analytics, data mining and OLTP capabilities make it the highest-performance, lowest-cost choice for large data warehousing operations Showed how Oracle Exadata’s columnar compression and intelligent storage architecture allows 10 times more data to be stored than on competitor platforms Demonstrated how Oracle Exadata cuts hardware requirements significantly by consolidating workloads on to fewer servers which delivers greater power efficiency and lower operating costs that competing systems from IBM and other manufacturers Proved to ISVs that migrating solutions to Oracle Exadata’s preconfigured, pre-integrated hardware and software can be completed rapidly, at low cost, and with minimal business disruption Demonstrated how storage servers, database servers, and network switches can be added incrementally and inexpensively to the Oracle Exadata platform to support business expansion On track to grow revenues by 10% in year one and by 15% annually thereafter through increased business generated from Oracle Partners and ISVs

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• Making a Job Change That's Easy Why Not Try a Career Change

  - by david.talamelli

  A few nights ago I received a comment on one of our blog posts that reminded me of a statistic that I heard a while back. The statistic reflected the change in our views towards work and showed how while people in past generations would stay in one role for their working career - now with so much choice people not only change jobs often but also change careers 4-5 times in their working life. To differentiate between a job change and a career change: when I say job change this could be an IT Sales person moving from one IT Sales role to another IT Sales role. A Career change for example would be that same IT Sales person moving from IT Sales to something outside the scope of their industry - maybe to something like an Engineer or Scuba Dive Instructor. The reason for Career changes can be as varied as the people who make them. Someone's motivation could be to pursue a passion or maybe there is a change in their personal circumstances forcing the change or it could be any other number of reasons. I think it takes courage to make a Career change - it can be easy to stay in your comfort zone and do what you know, but to really push yourself sometimes you need to try something new, it is a matter of making that career transition as smooth as possible for yourself. The comment that was posted is here below (thanks Dean for the kind words they are appreciated). Hi David, I just wanted to let you know that I work for a company called Milestone Search in Melbourne, Victoria Australia. (www.mstone.com.au) We subscribe to your feed on a daily basis and find your blogs both interesting and insightful. Not to mention extremely entertaining. I wonder if you have missed out on getting in journalism as this seems to be something you'd be great at ?: ) Anyways back to my point about changing careers. This could be anything from going from I.T. to Journalism, Engineering to Teaching or any combination of career you can think of. I don't think there ever has been a time where we have had so many opportunities to do so many different things in our working life. While this idea sounds great in theory, putting it into practice would be much harder to do I think. First, in an increasingly competitive job market, employers tend to look for specialists in their field. You may want to make a change but your options may be limited by the number of employers willing to take a chance on someone new to an industry that will likely require a significant investment in time to get brought up to speed. Also, using myself as an example if I was given the opportunity to move into Journalism/Communication/Marketing career from my career as an IT Recruiter - realistically I would have to take a significant pay cut to make this change as my current salary reflects the expertise I have in my current career. I would not immediately be up to speed moving into a new career and would not be able to justify a similar salary. Yes there are transferable skills in any career change, but even though you may have transferable skills you must realise that you will also have a large amount of learning to do which would take time. These are two initial hurdles that I immediately think of, there may be more but nothing is insurmountable. If you work out what you want to do with your working career whatever that may be, you then need to just need to work out the steps to get to your end goal. This is where utilising the power of your networks and using Social Media can come in handy. If you are interested in working somewhere why not proactively take the opportunity to research the industry or company - find out who it is you need to speak to and get in touch with them. We spend so much time working, we should enjoy the work we do and not be afraid to try new things. Waiting for your dream job to fall into your lap or be handed to you on a silver platter is not likely going to happen, so if there is something you do want to do, work out a plan to make it happen and chase after it. This article was originally posted on David Talamelli's Blog - David's Journal on Tap

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• Best WordPress Shopping Cart & Ecommerce Plugins

  - by Edward

  A versatile WordPress Shopping Cart plugin can help you create a feature-rich online store on your WordPress-powered website or blog. Some are so advanced that you can get your store up and running in minutes. Some plugins allow you to take ecommerce to a next level with their high end customization tools. Here is a list of best WP shopping cart plugins available: Cart66 One of the best WordPress plugin with lots of features, great quality and ease of use. It accepts few more payment getways such as PayPal Website Payments Standard, PayPal Website Payments Professional, PayPal Express Checkout, eProcessing Network etc. It has flexible design options, recurring payments for subscriptions, memberships, and payment plans, Easy PCI Compliance – Safe and Secure. It is fast and efficient, one can sell digital and physical products and support is good. Price: Standard $49 & Professional $99 Details Download StorePress StorePress is a WordPress theme, which is fully coded. It comes with scripts that can change a WordPress blog into a veritable e-commerce virtual store. With this great premium WordPress theme, one can start affiliate stores, or promote affiliate products. Price: Single $59.99 & Developer License $119.99 Details Download WordPress eStore Plugin This shopping cart plugin comes with easy checkout, ease of design and use, automatic instant digital product delivery, Next Gen gallery integration, autoresponder integration etc. It is a lightweight shopping cart and allows multi site license. This plugin offers an amazingly comprehensive toolkit that will ensure your online shop is almost just plug-and-play. Price: $49.99 Details Download Shoppers Press Shoppers press is a premium cart for Word Press that comes with 20+ to choose from and 20+ built in payment gateways. It features one-click setups, personalized user accounts, easy management tools, detailed sales tracking, promotional options, a variety of product import tools, and many more features Price:$79 Details Download WordPress Shopping Cart plugin The WordPress Shopping Cart plugin by Tribulant quickly and seamlessly integrates an online shop with a fully functional shopping cart interface into any WordPress website. It has easy to use interface, which enables set up of multiple products and categorize and organizing them into multiple product categories. It also has many more attractive features. Price: $49.99 Details Download WP e-commerce WP e-commerce is a free full-featured shopping cart plugin for WordPress. It is a full featured shopping cart and boasts of easy checkout. It offers a wide range of features including SSL compatibility, customization and merchandising, integrated payment processing solutions including manual payment, Google Checkout and PayPal Payments, and email marketing. It is wordpress and social networking integrated. It is customizable by use of PHP template tag, wordpress shortcode and widgets. Details Download YAK for WordPress YAK is an open source shopping cart plugin for WordPress. It associates products with weblog entries (in other words, posts), so the post ID also becomes the product code. It supports both pages and posts as products, handles different types of product through categories. YAK supports downloadable products, so any e-books, plugins, or zip files you’re marketing can be easily purchased and dowloaded. Details Download Market Press It is another shopping cart full of many features. It offers following features such as assign categories and tags to products to make them easy to find, stock tracking with alerts, order management/alerts, fully customizable email messages, full support for most major currencies, fully customizable store urls/slugs, customers can checkout without being a site user etc. Expensive, but good option for those who can afford it. Price: $17.42/month Details Download Shopp It is an excellent shopping cart plugin for Word Press. This plugin is extremely easy to install and use. It has a cleaner interface. The customer support is good. Use can easily customize the look of the cart by using its amazing features. Price: $55 Details Download Related posts:8 PHP Shopping Cart Software for Reliable Ecommerce Solution Shopping Cart SEO 8 Free Open Source Shopping Carts

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• Oracle Embedded - Duração de meio dia - 14/Abr/10

  - by Claudia Costa

  Convidamo-lo a participar num evento que a Oracle irá realizar no próximo dia 14 de Abril, dedicado a soluções para sistemas Embedded.   A Oracle tem sido desde sempre o líder indisputado - em termos de desempenho, fiabilidade e escalabilidade - em sistemas de gestão de base de dados para aplicações críticas de gestão das grandes organizações. Hoje, no entanto, as aplicações críticas são implementadas não apenas nos data centers, mas cada vez mais em dispositivos móveis, nas infraestruturas de rede e em sistemas de aplicação específica. Por isso, o compromisso da Oracle em desenvolver os melhores produtos de gestão de dados alarga-se hoje do data center às aplicações designadas edge e embedded.   A Oracle oferece hoje a gama mais completa do mercado em tecnologias embedded, tanto para ISVs como para fabricantes de dispositivos e equipamentos, proporcionando-lhe a escolha dos produtos de base de dados e middleware embeddable que melhor se ajustem aos seus requisitos técnicos:   ·         Oracle Database 11g ·         Oracle Database Lite 11g ·         Oracle Berkeley DB ·         Oracle TimesTen In-Memory Database ·         Oracle Fusion Middleware 11g ·         Java for Business   Mais informação sobre produtos embedded Oracle aqui.   Segundo a IDC, a Oracle é hoje o líder mundial no mercado das bases de dados embedded com uma quota de mercado de 28,2% em 2008, estando a crescer a um ritmo 40% superior ao seu concorrente mais próximo e 50% superior à media do mercado.   A par com a riqueza da sua oferta tecnológica, a Oracle oferece igualmente modelos de licenciamento e de preços que se ajustam às necessidades de quem usa esses componentes tecnológicos como peças de uma solução final integrada a se vendida aos seus cliente finais.   A Oracle está empenhada em contribuir para o sucesso da sua empresa. Ao pôr os seus interesses acima de tudo, ganha a sua empresa e ganha a Oracle. E, mais importante que tudo, ganham os clientes, que recebem as melhores soluções possíveis.   Em resumo, as soluções embedded da Oracle proporcionam-lhe:   ·         Melhores produtos ·         Clientes mais satisfeitos ·         Maior rentabilidade das suas soluções   Agenda: ·         Oracle and Embedded ·         Embedded Market Trends ·         Oracle portfolio Oracle Database 11g o    Oracle Berkeley DB  o    Oracle Database Lite o    Oracle TimesTen o    Oracle Fusion Middleware ·         Demo: Berkeley DB ·         Embedded Software Licensing (ESL) Models   -----------------------------------------------------------------------------------   Clique aqui e registe-se.   Horário e Local: 9h30 - 13h00 Oracle Lagoas Park - Edf. 8 Porto Salvo   Para mais informações, por favor contacte: Melissa Lopes 214235194  

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Maria Forney

  Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Michelle Kimihira

  By Maria Forney Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• Regular Expressions Cookbook Is in The Money—Win a Copy

  - by Jan Goyvaerts

  %COOKBOOKFRAME%You may have heard some people say that most book authors never get any royalties. That’s not true because most authors get an advance royalty that is paid before the book is published. That’s the author’s main incentive for writing the book, at least as far as money is concerned. (If money is your main concern, don’t write books.) What is true is that most authors never see any money beyond the advance royalty. Royalty rates are very low. A 10% royalty of the publisher’s price is considered normal. The publisher’s price is usually 45% of the retail price. So if you pay full price in a bookstore, the author gets 4.5% of your money. If there’s more than one author, they split the royalty. It doesn’t take a math degree to figure out that a book needs to sell quite a few copies for the royalty to add up to a meaningful amount of money. But Steven and I must have done something right. Regular Expressions Cookbook is in the money. My royalty statement for the 3rd quartier of 2009, which is the 2nd quarter that the book was on the market, came with a check. I actually received it last month but didn’t get around to blogging about. The amount of the check is insignificant. The point is that the balance is no longer negative. I’m taking this opportunity to pat myself and my co-author on the back. To celebrate the occassion O’Reilly has offered to sponsor a give-away of five (5) copies of Regular Expressions Cookbook. These are the rules of the game: You must post a comment to this blog article including your actual name and actual email address. Names are published, email addresses are not. Comments are moderated by myself (Jan Goyvaerts). If I consider a comment to be offensive or spam it will not be published and not be eligible for any prize. If you don’t know what to say in the comment, just wish me a happy 100000nd birthday, so I don’t have to feel so bad about entering the 6-bit era. Each person commenting has only one chance to win, regardless of the number of comments posted. O’Reilly will be provided with the names and email addresses of the winners (and those email addresses only) in order to arrange delivery. Each winner can choose to receive a printed copy or ebook (DRM-free PDF). If you choose the printed book, O’Reilly pays for shipping to anywhere in the world but not for any duties or taxes your country may impose on books imported from the USA. If you choose the ebook, you’ll need to create an O’Reilly account that is then granted access to the PDF download. You can make your choice after you’ve won, so it doesn’t influence your chance of winning. Contest ends 28 February 2010, GMT+7 (Thai time). Chosen by five calls to Random(78)+1 in Delphi 2010, the winners are: 48: Xiaozu 45: David Chisholm 19: Miquel Burns 33: Aaron Rice 17: David Laing Thanks to everybody who participated. The winners have been notified by email on how to collect their prize.

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• Value of SOA Specialization interview with Thomas Schaller IPT - part III

  - by Jürgen Kress

  Recognized by Oracle, Preferred by Customers. We had the great opportunity to interview Thomas Schaller – Partner from our SOA Specialized Partner IPT Innovation Process Technology from Switzerland Why did IPT decide to become SOA Specialized? " SOA Specialization is a great branding for IPT. We are the SOA Specialists in the Swiss market, as we focus all our services around SOA. With 65 Swiss consultants focused on SOA Security & SOA Testing & BPM – Business Process Management & BSM – Business Service Modeling the partnership with Oracle as the technology leader in SOA is key, therefore it was important to us to become the first SOA Specialized company in Switzerland. As a result IPT is mentioned by Gartner as one of eight European SOA Consulting Firms and included in „Guide to SOA Consulting and System Integration Service Providers“ Can you describe the marketing activities with Oracle? Once a year we organize the largest SOA Conference in Switzerland “SOA, BPM & Integration Forum 2011“ Oracle is much more than a sponsor for the conference. Jointly we invite our customer base to attend this key event. The sales teams address jointly their most important prospects and customers. Oracle supports us with key speakers who present future directions of the Oracle SOA portfolio like Clemens Utschig-Utschig who presented details about the Complex Event Processing (CEP) solution in 2009 and James Allerton-Austin who presented details about the social BPM solution (BPM) in 2010. Additional our key customers presented their Oracle SOA success stories. How did you team with Oracle around the sales activities? "Sales alignment is key for the successful partnership. When we achieved! SOA Specialization we celebrated jointly with the Oracle and IPT middleware sales team. At the Aperol may interesting discussions resulted in joint opportunities and business. A key section of our joint business planning are marketing and sales activities. Together we define campaign topics and target customers. Matthias Breitschmid our superb Oracle partner manager ensures that the defined sales teams align and start the joint business. Regular we review our joint business plan with the joint management teams and Jürgen Kress our EMEA Oracle Sponsor. It is great to see that both companies profit from each other and we receive leads from Oracle!” Did you get Oracle support to train your consultants in the Oracle SOA Suite? “Enablement is key for us to deliver successful SOA projects. Together with Ralph Bellinghausen from the Oracle Enablement team we defined an Oracle trainings plan for our consultants. The monthly SOA Partner Community newsletter is a great resource to get the latest product updates, webcasts and trainings. As a SOA Specialized partner we get also invited to the SOA Blackbelt trainings, this trainings are hosted by Oracle product management where we get not only first hand information we get also direct access to the developers who can support us in critical project phases. Driven by the customer success we have increased our Oracle SOA practice by more than 200% in the last years!” Why did the customer decide for the IPT SOA offering? “SOA Specialization becomes a brand for customers, it proofs that we have the certified SOA skills and that IPT has delivered successful Oracle SOA projects. Jointly with Oracle and all the support we get from marketing, sales, enablement, support and product management we can ensure our customers to deliver their SOA project successful!” What are the next steps for IPT? “SOA Specialization is a super beneficial for IPT. We are looking forward to our upcoming SOA, BPM & Integration Forum 2011 and prepare to become BPM Specialized. part I Torsten Winterberg, Opitz Consulting & part II Debra Lilley, Fujitsu For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website

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• Oracle Database 12 c Training and Certification: What’s in it for Me?

  - by KJones

  Oracle Database 12c has officially launched! Through Oracle University, our expert instructors can introduce you to the features and functions of this new Oracle Database 12c product. Through training courses and certification exam prep seminars, you can build up your database knowledge and apply this knowledge to advance your career. Already an Oracle Database Expert? Why Oracle Database 12c Training is still a Good Idea Oracle is the industry leader for database technology and takes the release of new products very seriously. We continue to listen to customer needs and add features and functionality to address those needs. Oracle Database 12c is no exception. The following areas have been greatly enhanced and should be considered for your additional training or certification: • Database for Cloud Computing • Compression and Information Lifecycle Management (ILM) • Improved Performance & Scalability • Extreme Availability • Security Defense in Depth • Manageability Oracle Certified Database Administrators Reap Career Rewards Becoming an expert user of database technology through Oracle University's certification program widens your skill set to demonstrate your expertise implementing the most advanced database technology available. By doing so, you'll make yourself a more marketable employee and candidate in the job market.  Reasons to Become an Oracle Certified Database Administrator of Oracle Database 12c: • The new Oracle Database 12c certifications emphasize more advanced skills that align with industry standards, resulting in an even more valuable credential for customers and partners. • The Oracle Certified Associate (OCA) for Oracle Database 12c centers upon certification objectives that measure IT professionals' day-to-day skills, along with your ability to manage challenges. • Building upon all of the competencies incorporated into Oracle's Database 12c OCA certification, the Oracle Certified Professional (OCP) for Oracle Database 12c certification includes advanced knowledge and skills required of top-performing database administrators. • The Oracle Certified Master (OCM) for Oracle Database 12c - a very challenging and elite top-level certification - certifies the most highly skilled and experienced database experts. • Oracle offers 12c upgrade paths for existing Oracle Certified Professionals (OCP) and Oracle Certified Masters (OCM). Database 12c Training and Certification: Built with Your Input When creating Oracle Database 12c training courses and certifications, we wanted to know which tasks are most important in a DBA's day-to-day work. Instead of assuming what those tasks might be, we decided to develop a job task analysis survey for DBAs. The response rate from DBAs from around the world was overwhelming! The survey focused on the following key database areas: • DBA Core Essentials • Database Storage • High Availability • Scalability • Networking • Security • Very Large Database Administration • Distributed Databases After conducting this survey, we took this specific feedback and used it to help mold the new Oracle Database 12c training and certification curriculum. The benefit to you? You now have access to Oracle Database 12c courses and certification exams that were created with your specific on-the-job tasks in mind. Explore Oracle Database 12c Training & Certification Today Investing in Oracle Database 12c training courses and certifications will help you develop a great deal of knowledge, experience and expertise. Explore our portfolio of offerings to determine which skills you need as a DBA to get up-to-speed on Oracle Database 12c technology. Questions or comments about the new Oracle Database 12c offerings? Let us know in the comments below. - Diana Gray, Principle Curriculum Product Manager and Raza Siddiqui, Senior Principle Curriculum Product Manager

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• Read Mobi eBooks on Kindle for PC

  - by Matthew Guay

  Do you use your PC as a eBook reader?  Kindle for PC makes it easy to read thousands of books from the Kindle Store on your computer. What you may not know is that is also works with .mobi format too, so you can increase the amount of books you can read. Amazon has jumpstarted the eBook market with their popular Kindle device.  Last fall Amazon unveiled Kindle for PC, and we reviewed how you can Read Kindle Books On Your Computer with Kindle for PC.  Whether or not you own a Kindle or other eBook reader, this is a great way to take advantage of the thousands of eBooks available from the Kindle Store today. It supports azw, prc, and tpz format, which are sold from the Kindle store, but it also supports Mobipocket (.mobi) eBooks that are not DRM protected.  Here’s how you can add them to Kindle for PC so you can easily read them on your PC Getting Started: First, make sure you have Kindle for PC (link below) installed on your computer. Sign in with your Amazon account when you first run it. Kindle for PC lets you easily read eBooks downloaded from the Kindle Store, but it doesn’t have any way to add other eBooks directly from the program. To add eBooks, you can sometimes download and double-click on the books, and they will open in Kindle for PC and be automatically added to the library.  However, this does not always seem to work. So instead, browse to your Documents folder (simply click on the Documents link on your Start menu), and double-click on the My Kindle Content folder. This folder contains all the Kindle books you have downloaded.  If you have other eBooks you would like to add to Kindle for PC, simply drag-and-drop or copy and paste them into this folder.  Here we have a .mobi formatted book downloaded from the Gutenberg Project that we’re dragging into the folder. Now, close and reopen Kindle for PC.  It should now show your new eBook right beside the eBooks you have downloaded from the Kindle Store. These eBooks work just the same as the ones downloaded from the Kindle store, and you can change font size and add bookmarks just as with other eBooks. The eBooks downloaded this way may show up with either a Amazon logo or a mobile device icon.  You should only see the mobile device icon on .mobi files formatted for mobile devices; other ones should show up with the Amazon logo.  In this screen, Pilgrim’s Progress is a standard .mobi book, The Adventures of Sherlock Holmes is a mobipocket book, and the others are downloaded from the Kindle Store. Conclusion This is a great way to read eBooks from across the internet on Kindle for PC.  Wikipedia’s Kindle page has a list of websites that offer eBooks formatted for the Kindle, so be sure to check it out for more books. Links Download Kindle for PC List of websites that offer eBooks that will work on Kindle – via Wikipedia Similar Articles Productive Geek Tips Read Kindle Books On Your Computer with Kindle for PCInstall Adobe PDF Reader on Ubuntu EdgyHow to Access your Box.Net Account from Ubuntu the Easy Way TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 PCmover Professional New Stinger from McAfee Helps Remove ‘FakeAlert’ Threats Google Apps Marketplace: Tools & Services For Google Apps Users Get News Quick and Precise With Newser Scan for Viruses in Ubuntu using ClamAV Replace Your Windows Task Manager With System Explorer Create Talking Photos using Fotobabble

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• Oracle Embedded - 14 de Abril

  - by Claudia Costa

    Convidamo-lo a participar num evento que a Oracle irá realizar no próximo dia 14 de Abril, dedicado a soluções para sistemas Embedded.   A Oracle tem sido desde sempre o líder indisputado - em termos de desempenho, fiabilidade e escalabilidade - em sistemas de gestão de base de dados para aplicações críticas de gestão das grandes organizações. Hoje, no entanto, as aplicações críticas são implementadas não apenas nos data centers, mas cada vez mais em dispositivos móveis, nas infraestruturas de rede e em sistemas de aplicação específica. Por isso, o compromisso da Oracle em desenvolver os melhores produtos de gestão de dados alarga-se hoje do data center às aplicações designadas edge e embedded.   A Oracle oferece hoje a gama mais completa do mercado em tecnologias embedded, tanto para ISVs como para fabricantes de dispositivos e equipamentos, proporcionando-lhe a escolha dos produtos de base de dados e middleware embeddable que melhor se ajustem aos seus requisitos técnicos:   ·         Oracle Database 11g ·         Oracle Database Lite 11g ·         Oracle Berkeley DB ·         Oracle TimesTen In-Memory Database ·         Oracle Fusion Middleware 11g ·         Java for Business   Mais informação sobre produtos embedded Oracle aqui.   Segundo a IDC, a Oracle é hoje o líder mundial no mercado das bases de dados embedded com uma quota de mercado de 28,2% em 2008, estando a crescer a um ritmo 40% superior ao seu concorrente mais próximo e 50% superior à media do mercado.   A par com a riqueza da sua oferta tecnológica, a Oracle oferece igualmente modelos de licenciamento e de preços que se ajustam às necessidades de quem usa esses componentes tecnológicos como peças de uma solução final integrada a se vendida aos seus cliente finais.   A Oracle está empenhada em contribuir para o sucesso da sua empresa. Ao pôr os seus interesses acima de tudo, ganha a sua empresa e ganha a Oracle. E, mais importante que tudo, ganham os clientes, que recebem as melhores soluções possíveis.   Em resumo, as soluções embedded da Oracle proporcionam-lhe:   ·         Melhores produtos ·         Clientes mais satisfeitos ·         Maior rentabilidade das suas soluções   Agenda: ·         Oracle and Embedded ·         Embedded Market Trends ·         Oracle portfolio Oracle Database 11g o    Oracle Berkeley DB  o    Oracle Database Lite o    Oracle TimesTen o    Oracle Fusion Middleware ·         Demo: Berkeley DB ·         Embedded Software Licensing (ESL) Models   -----------------------------------------------------------------------------------   Clique aqui e registe-se.   Horário e Local: 9h30 - 18h00 Oracle Lagoas Park - Edf. 8 Porto Salvo   Para mais informações, por favor contacte: Melissa Lopes 214235194  

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• Open Your Windows - 4/Maio/10

  - by Claudia Costa

  This FREE technical briefing is designed to show ISVs/SIs how to leverage the Oracle11g Technology especially in the small to medium business. The briefing focuses on Oracle's 11g platform on Windows & Linux and gives a very comprehensive technical competitive overview to the products offered by Microsoft. The technical part covers Integration and Migration aspects of various Microsoft products such as SQL Server, .NET and Active Directory. Register Today! With Oracle11g Oracle introduced various products (ApplicationExpress, OracleExpress Edition, ADF, BPEL) and licenses (Oracle Database Standard Edition One, Application Server Java Edition) specifically targetting the small to medium business market and to show that Oracle Database and Application Server are as easy to use and costs less than Microsoft products in terms of purchase price and ongoing support & maintenance and even much much less when considering the Linux platform.. For those ISVs have already adopted Microsoft .NET framework and using SQL Server as their database layer, we will demostrate that Oracle11g Database is as easy as SQL Server to install, configure, and manage. In addition to that, their application development .NET platform does not requires dramatic changes to enable it to run on the Oracle database. Besides the standard functionalities, Oracle has enhanced some of the advanced features; such as Intermedia, Security, Ref Cursor, etc., tightly integrated with .NET framework so that .NET developers can take full advantage of the Oracle technology, without worrying or programming the complexity components. Objectives ·         Understand Oracle's strategy and commitment on Windows & Linux ·         Learn how to migrate from SQL Server to Oracle on Windows AND Linux ·         Understand that Oracle11g is easy to manage and to install on Windows & Linux ·         Learn how to integrate Windows products with the Oracle11g Platform ·         Learn how Oracle products interoperate & integrate with Microsoft .NET ·         Learn how an Oracle database on Windows will easily be ported to a lower cost Linux database platform and interoperate with a .NET application Prerequisites General Operating System expertise including MS-Windows and Linux. Agenda ·         Welcome and Intro ·         Oracle at a glance ·         Strategy; Small to Medium Business, Microsoft and Linux ·         Oracle 11g Architecture on Linux & Windows ·         Managing Oracle 11g on Linux & Windows ·         Application Development ·         Migration ·         Value propositions for ISVs & Wrap-up   ---------------------------------------------------------------------------- Para mais informações/inscrições, contacte: [email protected].

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• Why Haven’t NFC Payments Taken Off?

  - by David Dorf

  With the EMV 2015 milestone approaching rapidly, there’s been renewed interest in smartcards, those credit cards with an embedded computer chip.  Back in 1996 I was working for a vendor helping Visa introduce a stored-value smartcard to the US.  Visa Cash was debuted at the 1996 Olympics in Atlanta, and I firmly believed it was the beginning of a cashless society.  (I later worked on MasterCard’s system called Mondex, from the UK, which debuted the following year in Manhattan). But since you don’t have a Visa Cash card in your wallet, it’s obvious the project never took off.  It was convenient for consumers, faster for merchants, and more cost-effective for banks, so why did it fail?  All emerging payment systems suffer from the chicken-and-egg dilemma.  Consumers won’t carry the cards if few merchants accept them, and merchants won’t install the terminals if few consumers have cards. Today’s emerging payment providers are in a similar pickle.  There has to be enough value for all three constituents – consumers, merchants, banks – to change the status quo.  And it’s not enough to exceed the value, it’s got to be a leap in value, because people generally resist change.  ATMs and transit cards are great examples of this, and airline kiosks and self-checkout systems are to a lesser extent. Although Google Wallet and ISIS, the two leading NFC payment platforms in the US, have shown strong commitment, there’s been very little traction.  Yes, I can load my credit card number into my phone then tap to pay, but what was the incremental value over swiping my old card?  For it to be a leap in value, it has to offer more than just payment, which I can do very easily today.  The other two ingredients are thought to be loyalty programs and digital coupons, but neither Google nor ISIS really did them well. Of course a large portion of the mobile phone market doesn’t even support NFC thanks to Apple, and since it’s not in their best interest that situation is unlikely to change.  Another issue is getting access to the “secure element,” the chip inside the phone where accounts numbers can be held securely.  Telco providers and handset manufacturers own that area, and they’re not willing to share with banks.  (Host Card Emulation, which has been endorsed by MasterCard and Visa, might be a solution.) Square recently gave up on its wallet, and MCX (the group of retailers trying to create a mobile payment platform) is very slow out of the gate.  That leaves PayPal and a slew of smaller companies trying to introduce easier ways to pay. But is it really so cumbersome to carry and swipe (soon to insert) a credit card?  Aren’t there more important problems to solve in the retail customer experience?  Maybe Apple will come up with some novel way to use iBeacons and fingerprint identification to make payments, but for now I think we need to focus on upgrading to Chip-and-PIN and tightening security.  In the meantime, NFC payments will continue to struggle.

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• SQLAuthority News – Top 5 Latest Microsoft Certifications of 2013 – Guest Post

  - by Pinal Dave

  With the IT job market getting more and more competent by the day, certifications are a must for anyone who wishes to get a strong foothold in the industry. Microsoft community comes up with regular updates and enhancements in its existing products to keep up with the rapidly evolving requirements of the ICT industry. We bring you a list of five latest Microsoft certifications that you must consider acquiring this year. MCSE: SharePoint Learn all about Windows Server 2012 and Microsoft SharePoint 2013, which brings an advanced set of features to the fore in this latest version. It introduces new capabilities for business intelligence, social media, branding, search, identity management, mobile device among other features. Enjoy a great user experience with sharing and collaboration in community forum, within a pixel-perfect SharePoint website. Data connectivity and business intelligence tools allow users to process and access data, analyze reports, share and collaborate with each other more conveniently. Microsoft Specialist: Microsoft Project 2013 The only project management system that works seamlessly with other applications and cloud solutions of Microsoft, MS Project 2013 offers more than what meets the eye.  It provides for easier management and monitoring of projects so that users can ensure timely delivery while improving the productivity significantly. So keep all your projects on track and collaborate with your team like never before with this enhanced release! This one’s a must for all project managers. MCSE Messaging Another one of Microsoft gems is its messaging environment which has also launched the latest release Microsoft Exchange Server 2013. Messaging administrators can take up this training and validate their expertise in Unified Messaging, Exchange Online, PowerShell and Virtualization strategies, through MCSE Messaging certification in Exchange Server. If you wish to enhance productivity and data security of your organization while being flexible and extremely efficient, this is the right certification for you. MCSE Communication An enterprise can function optimally on the strength of its information flow and communication systems. With Lync Server 2013, you can introduce a whole new world of unified communications which consists of audio/video conferencing, dial-in, Persistent Chat, instant chat, and EDGE services in your organization. Utilize IT to serve and support business objectives by mastering this UC technology with this latest MCSE Communication course on using Microsoft Lync Server 2013. MCSE: SQL Server 2012 BI Platform The decision making process is largely influenced by underlying enterprise information used by the management for business intelligence. Therefore, a robust business intelligence platform that anchors enterprise IT and transform it to operational efficiencies is the need of the hour. SQL Server 2012 BI Platform certification helps professionals implement, manage and maintain a BI database infrastructure effectively. IT professionals with BI skills are highly sought after these days. MCSD: Windows Store Apps A Microsoft Certified Solutions Developer certification in Windows Store Apps validates your potential in designing interactive apps. Learn The Essentials of Developing Windows Store Apps using HTML5 and JavaScript and establish yourself as an ace developer capable of creating fast and fluid Metro style apps for Windows 8 that are accessible on a variety of devices. You can also go ahead and Learn Essentials of Developing Windows Store Apps using C# mode if you’re already familiar and working with C# programming language. Hence the developers are free to choose their own favorite development stream which opens doors for them to get ready for the latest and exciting application development platform called Windows store apps. Software developers with these skills are in great demand in the industry today. In order to continue being competitive in your respective fields, it is imperative that IT personnel update their knowledge on a regular basis. Certifications are a means to achieve this goal. Not considered to be an optional pre-requisite anymore, major IT certifications such as these are now essential to stay afloat in a cut-throat industry where technologies change on a daily basis. This blog is written by Aruneet Anand of Koenig Solutions. Koenig Solutions does training for all of the above courses. For more information, visit the website. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology Tagged: Microsoft Certifications

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• The New Social Developer Community: a Q&A

  - by Mike Stiles

  In our last blog, we introduced the opportunities that lie ahead for social developers as social applications reach across every aspect and function of the enterprise. Leading the upcoming JavaOne Social Developer Program October 2 at the San Francisco Hilton is Roland Smart, VP of Social Marketing at Oracle. I got to ask Roland a few of the questions an existing or budding social developer might want to know as social extends beyond interacting with friends and marketing and into the enterprise. Why is it smart for developers to specialize as social developers? What opportunities lie in the immediate future that’s making this a critical, in-demand position? Social has changed the way we interact with brands and with each other across the web. As we acclimate to a new social paradigm we also look to extend its benefits into new areas of our lives. The workplace is a logical next step, and we're starting to see social interactions more and more in this context. But unlocking the value of social interactions requires technical expertise and knowledge of developing social apps that tap into the social graph. Developers focused on integrating social experiences into enterprise applications must be familiar with popular social APIs and must understand how to build enterprise social graphs of their own. These developers are part of an emerging community of social developers and are key to socially enabling the enterprise. Facebook rebranded their Preferred Developer Consultant Group (PDC) and the Preferred Marketing Developers (PMD) to underscore the fact developers are required inside marketing organizations to unlock the full potential of their platform. While this trend is starting on the marketing side with marketing developers, this is just an extension of the social developer concept that will ultimately drive social across the enterprise. What are some of the various ways social will be making its way into every area of enterprise organizations? How will it be utilized and what kinds of applications are going to be needed to facilitate and maximize these changes? Check out Oracle’s vision for the social-enabled enterprise. It’s a high-level overview of how social will impact across the enterprise. For example: HR can leverage social in recruiting and retentionSales can leverage social as a prospecting toolMarketing can use social to gain market insightCustomer support can use social to leverage community support to improve customer satisfaction while reducing service costOperations can leverage social improve systems That’s only the beginning. Once sleeves get rolled up and social developers and innovators get to work, still more social functions will no doubt emerge. What makes Java one of, if not the most viable platform on which to build these new enterprise social applications? Java is certainly one of the best platforms on which to build social experiences because there’s such a large existing community of Java developers. This means you can affordably recruit talent, and it's possible to effectively solicit advice from the community through various means, including our new Social Developer Community. Beyond that, there are already some great proof points Java is the best platform for creating social experiences at scale. Consider LinkedIn and Twitter. Tell us more about the benefits of collaboration and more about what the Oracle Social Developer Community is. What opportunities does that offer up and what are some of the ways developers can actively participate in and benefit from that community? Much has been written about the overall benefits of collaborating with other developers. Those include an opportunity to introduce yourself to the community of social developers, foster a reputation, establish an expertise, contribute to the advancement of the space, get feedback, experiment with the latest concepts, and gain inspiration. In short, collaboration is a tool that must be applied properly within a framework to get the most value out of it. The OSDC is a place where social developers can congregate to discuss the opportunities/challenges of building social integrations into their applications. What “needs” will this community have? We don't know yet. But we wanted to create a forum where we can engage and understand what social developers are thinking about, excited about, struggling with, etc. The OSDL can then step in if we can help remove barriers and add value in a serious and committed way so Oracle can help drive practice development.

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• Oracle Embedded - Porto (29/Abr/10)

  - by Claudia Costa

  Convidamo-lo a participar num evento que a Oracle irá realizar no próximo dia 29 de Abril no Porto, dedicado a soluções para sistemas Embedded.   A Oracle tem sido desde sempre o líder indisputado - em termos de desempenho, fiabilidade e escalabilidade - em sistemas de gestão de base de dados para aplicações críticas de gestão das grandes organizações. Hoje, no entanto, as aplicações críticas são implementadas não apenas nos data centers, mas cada vez mais em dispositivos móveis, nas infraestruturas de rede e em sistemas de aplicação específica. Por isso, o compromisso da Oracle em desenvolver os melhores produtos de gestão de dados alarga-se hoje do data center às aplicações designadas edge e embedded.   A Oracle oferece hoje a gama mais completa do mercado em tecnologias embedded, tanto para ISVs como para fabricantes de dispositivos e equipamentos, proporcionando-lhe a escolha dos produtos de base de dados e middleware embeddable que melhor se ajustem aos seus requisitos técnicos: ·         Oracle Database 11g ·         Oracle Database Lite 11g ·         Oracle Berkeley DB ·         Oracle TimesTen In-Memory Database ·         Oracle Fusion Middleware 11g ·         Java for Business   Segundo a IDC, a Oracle é hoje o líder mundial no mercado das bases de dados embedded com uma quota de mercado de 28,2% em 2008, estando a crescer a um ritmo 40% superior ao seu concorrente mais próximo e 50% superior à media do mercado.   A par com a riqueza da sua oferta tecnológica, a Oracle oferece igualmente modelos de licenciamento e de preços que se ajustam às necessidades de quem usa esses componentes tecnológicos como peças de uma solução final integrada a se vendida aos seus cliente finais.   Em resumo, as soluções embedded da Oracle proporcionam-lhe:   ·         Melhores produtos ·         Clientes mais satisfeitos ·         Maior rentabilidade das suas soluções   Mais informação sobre produtos embedded Oracle aqui   Agenda: ·         Oracle and Embedded ·         Embedded Market Trends ·         Oracle portfolio Oracle Database 11g o    Oracle Berkeley DB  o    Oracle Database Lite o    Oracle TimesTen o    Oracle Fusion Middleware ·         Demo: Berkeley DB ·         Embedded Software Licensing (ESL) Models --------------------------------------------------------------------------- Clique aqui e registe-se.   Horário e Local: 15h00 - 18h00 Hotel Infante Sagres | Praça D. Filipa De Lencastre, 62 | 4050-259 | Porto   Para mais informações, por favor contacte: Melissa Lopes 214235194

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• Hello World - My Name is Christian Finn and I'm a WebCenter Evangelist

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Good Morning World! I'd like to introduce a new member of the Oracle WebCenter Team, Christian Finn. We decided to let him do his own intros today. Look for his guest posts next week and he'll be a frequent contributor to WebCenter blog and voice of the community. Hello (Oracle) World! Hi everyone, my name is Christian Finn. It’s a coder’s tradition to have “hello world” be the first output from a new program or in a new language. While I have left my coding days far behind, it still seems fitting to start my new role here at Oracle by saying hello to all of you—our customers, partners and my colleagues. So by way of introduction, a little background about me. I am the new senior director for evangelism on the WebCenter product management team. Not only am I new to Oracle, but the evangelism team is also brand new. Our mission is to raise the profile of Oracle in all of the markets/conversations in which WebCenter competes—social business, collaboration, portals, Internet sites, and customer/audience engagement. This is all pretty familiar turf for me because, as some of you may know, until recently I was the director of product management at Microsoft for Microsoft SharePoint Server and several other SharePoint products. And prior to that, I held management roles at Microsoft in marketing, channels, learning, and enterprise sales. Before Microsoft, I got my start in the industry as a software trainer and Lotus Notes consultant. I am incredibly excited to be joining Oracle at this time because of the tremendous opportunity that lies ahead to improve how people and businesses work. Of all the vendors offering a vision for social business, Oracle is unique in having best of breed strength in market (or coming soon) in all three critical areas: customer experience management; the middleware and back-end applications that run your business; and in the social, collaboration, and content technologies that are the connective tissue between them. Everyone else can offer one or two of the above, but not all three unified together. So it is a great time to come board and there’s a fantastic team of people hard at work on building great products for you. In the coming weeks and months you’ll be hearing much more from us. For now, we’ll kick things off with some blog posts here on the WebCenter blog. Enjoy the reads and please share your thoughts with me over Twitter on @cfinn.

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• Why Cornell University Chose Oracle Data Masking

  - by Troy Kitch

  One of the eight Ivy League schools, Cornell University found itself in the unfortunate position of having to inform over 45,000 University community members that their personal information had been breached when a laptop was stolen. To ensure this wouldn’t happen again, Cornell took steps to ensure that data used for non-production purposes is de-identified with Oracle Data Masking. A recent podcast highlights why organizations like Cornell are choosing Oracle Data Masking to irreversibly de-identify production data for use in non-production environments. Organizations often copy production data, that contains sensitive information, into non-production environments so they can test applications and systems using “real world” information. Data in non-production has increasingly become a target of cyber criminals and can be lost or stolen due to weak security controls and unmonitored access. Similar to production environments, data breaches in non-production environments can cost millions of dollars to remediate and cause irreparable harm to reputation and brand. Cornell’s applications and databases help carry out the administrative and academic mission of the university. They are running Oracle PeopleSoft Campus Solutions that include highly sensitive faculty, student, alumni, and prospective student data. This data is supported and accessed by a diverse set of developers and functional staff distributed across the university. Several years ago, Cornell experienced a data breach when an employee’s laptop was stolen.  Centrally stored backup information indicated there was sensitive data on the laptop. With no way of knowing what the criminal intended, the university had to spend significant resources reviewing data, setting up service centers to handle constituent concerns, and provide free credit checks and identity theft protection services—all of which cost money and took time away from other projects. To avoid this issue in the future Cornell came up with several options; one of which was to sanitize the testing and training environments. “The project management team was brought in and they developed a project plan and implementation schedule; part of which was to evaluate competing products in the market-space and figure out which one would work best for us.  In the end we chose Oracle’s solution based on its architecture and its functionality.” – Tony Damiani, Database Administration and Business Intelligence, Cornell University The key goals of the project were to mask the elements that were identifiable as sensitive in a consistent and efficient manner, but still support all the previous activities in the non-production environments. Tony concludes,  “What we saw was a very minimal impact on performance. The masking process added an additional three hours to our refresh window, but it was well worth that time to secure the environment and remove the sensitive data. I think some other key points you can keep in mind here is that there was zero impact on the production environment. Oracle Data Masking works in non-production environments only. Additionally, the risk of exposure has been significantly reduced and the impact to business was minimal.” With Oracle Data Masking organizations like Cornell can: Make application data securely available in non-production environments Prevent application developers and testers from seeing production data Use an extensible template library and policies for data masking automation Gain the benefits of referential integrity so that applications continue to work Listen to the podcast to hear the complete interview.  Learn more about Oracle Data Masking by registering to watch this SANS Institute Webcast and view this short demo.

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• Google, typography, and cognitive fluency for persuasion

  - by Roger Hart

  Cognitive fluency is - roughly - how easy it is to think about something. Mere Exposure (or familiarity) effects are basically about reacting more favourably to things you see a lot. Which is part of why marketers in generic spaces like insipid mass-market lager will spend quite so much money on getting their logo daubed about the place; or that guy at the bus stop starts to look like a dating prospect after a month or two. Recent thinking suggests that exposure effects likely spin off cognitive fluency. We react favourably to things that are easier to think about. I had to give tech support to an older relative recently, and suggested they Google the problem. They were confused. They could not, apparently, Google the problem, because part of it was that their Google toolbar had mysteriously vanished. Once I'd finished trying not to laugh, I started thinking about typography. This is going somewhere, I promise. Google is a ubiquitous brand. Heck, it's a verb, and their recent, jaw-droppingly well constructed Paris advert is more or less about that ubiquity. It trades on Google's integration into any information-seeking behaviour. But, as my tech support encounter suggests, people settle into comfortable patterns of thinking about things. They build schemas, and altering them can take work. Maybe the ubiquity even works to cement that. Alongside their online effort, Google is running billboard campaigns to advertise Chrome, a free product in a crowded space. They are running these ads in some kind of kooky Calibri / Comic Sans hybrid. Now, at first it seems odd that one of the world's more ubiquitous brands needs to run a big print campaign in public places - surely they have all the fluency they need? Well, not so much. Chrome, after all, is not the same as their core product, so there's some basic awareness work to do, and maybe a whole new batch of exposure effect to try and grab. But why the typeface? It's heavily foregrounded, and the ads are extremely textual. Plus, don't we all know that jovial, off-beat fonts look unprofessional, or something? There's a whole bunch of people who want (often rightly) to ban Comic Sans I wonder, though. Are Google trying to subtly disrupt cognitive fluency? There's an interesting paper (pdf) about - among other things - the effects of typography on they way people answer survey questions. Participants given the slightly harder to read question gave more abstract answers. The paper references other work suggesting that generally speaking, less-fluent question framing elicits more considered answers. The Chrome ad typeface is less fluent for print. Reactions may therefore be more considered, abstract, and disruptive. Is that, in fact, what Google need? They have brand ubiquity, but they want here to change accustomed behaviour, to get people to think about changing their browser. Is this actually a very elegant piece of persuasive information design? If you think about their "what is a browser?" vox pop research video, there's certainly a perceptual barrier they're going to have to tackle somehow.

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• Cross platform application revolution

  - by anirudha

  Every developer know that if they make a windows application that they work only on windows. that’s a small pity thing we all know. this is a lose point for windows application who make developer thing small means only for windows and other only for mac. this is a big point behind success of web because who purchase a operating system if they want to use a application on other platform. why they purchase when they can’t try them. that’s a thing better in Web means IE 6 no problem IE 6 to IE 8 chrome to chrome 8 Firefox to Firefox 3.6.13 even that’s beta no problem the good website is shown as same as other browser. some minor difference may be can see. the cross platform application development thinking is much big then making a application who is only for some audience. the difference between audience make by OS what they use Windows or mac. if they use mac they can’t use this they use windows they can’t use this. Web for Everyone starting from a children to grandfather. male and female Everyone can use internet.no worrying what you have even you have Windows or mac , any browser even as silly IE 6. the cross platform have a good thing that “People”. everyone can use them without a problem that. just like some time problem come in windows that “some component is missing click here to get them” , you can’t use this [apps] software because you have windows sp1 , sp2  sp3. you need to install this first before this. this stupidity mainly comes in Microsoft software. in last year i found a issue on WPI that they force user to install another software when they get them from WPI. ex:- you need to install Visual studio 2008 before installing Visual studio 2010 express. are anyone tell me why user get old version 2008 when they get latest and express version. i never try again their to check the issue is solved or not. a another thing is you can’t get IE 9 on windows XP version. in that’case don’t thing and worrying about them because Firefox and Chrome is much better. the stupidity from Microsoft is too much. they never told you about Firebug even sometime they discuss about damage tool in IE they called them developer tool because they are Microsoft and they only thing how they can market their products. you need to install many thing without any reason such as many SQL server component even you use other RDBMS. you can’t say no to them because you need a tool and tool require a useless component called SQL server. i never found any software force me to install this for this and this for this before install me. that’s another good thing in WEB that no thing require i means you not need to install dotnet framework 4 before enjoy facebook or twitter. may be you found out that Microsoft's fail project Window planet force you to get silverlight before going their. i never hear about them. some month ago my friend talked to me about them i found nothing better their. Wha’t user do when facebook force user to install silverlight or adobe flash or may be Microsoft dotnet framework 4. if you not install them facebook tell  you bye bye tata ! never come here before installing Microsoft dotnet framework 4. the door is open for you after installing them not before. the story is same as “ tell me sorry before coming in home” as mother says to their child when they do something wrong. the web never force you to do something for them. sometime they allow you to use other website account their that’s very fast login for you. because they know the importance of your time.

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• Session Update from IASA 2010

  - by [email protected]

  Below: Tom Kristensen, senior vice president at Marsh US Consumer, and Roger Soppe, CLU, LUTCF, senior director of insurance strategy, Oracle Insurance. Tom and Roger participated in a panel discussion on policy administration systems this week at IASA 2010. This week was the 82nd Annual IASA Educational Conference & Business Show held in Grapevine, Texas. While attending the conference, I had the pleasure of serving as a panelist in one of many of the outstanding sessions conducted this year. The session - entitled "Achieving Business Agility and Promoting Growth with a Modern Policy Administration System" - included industry experts Steve Forte from OneShield, Mike Sciole of IFG Companies, and Tom Kristensen, senior vice president at Marsh US Consumer. The session was conducted as a panel discussion and focused on how insurers can leverage best practices to mitigate risk while enabling rapid product innovation through a modern policy administration system. The panelists offered insight into business and technical challenges for both Life & Annuity and Property & Casualty carriers. The session had three primary learning objectives: Identifying how replacing a legacy system with a more modern policy administration solution can deliver agility and growth Identifying how processes and system should be re-engineered or replaced in order to improve speed-to-market and product support Uncovering how to leverage best practices to mitigate risk during a migration to a new platform Tom Kristensen, who is an industry veteran with over 20 years of experience, was able was able to offer a unique perspective as a business process outsourcer (BPO). Marsh US Consumer is currently implementing both the Oracle Insurance Policy Administration solution and the Oracle Revenue Management and Billing platform while at the same time implementing a new BPO customer. Tom offered insight on the need to replace their aging systems and Marsh's ability to drive new products and processes with a modern solution. As a best practice, their current project has empowered their business users to play a major role in both the requirements gathering and configuration phases. Tom stated that working with a modern solution has also enabled his organization to use a more agile implementation methodology and get hands-on experience with the software earlier in the project. He also indicated that Marsh was encouraged by how quickly it will be able to implement new products, which is another major advantage of a modern rules-based system. One of the more interesting issues was raised by an audience member who asked, "With all the vendor solutions available in North American and across Europe, what is going to make some of them more successful than others and help ensure their long term success?" Panelist Mike Sciole, IFG Companies suggested that carriers do their due diligence and follow a structured evaluation process focusing on vendors who demonstrate they have the "cash to invest in long term R&D" and evaluate audited annual statements for verification. Other panelists suggested that the vendor space will continue to evolve and those with a strong strategy focused on the insurance industry and a solid roadmap will likely separate themselves from the rest. The session concluded with the panelists offering advice about not being afraid to evaluate new modern systems. While migrating to a new platform can be challenging and is typically only undertaken every 15+ years by carriers, the ability to rapidly deploy and manage new products, create consistent processes to better service customers, and the ability to manage their business more effectively, transparently and securely are well worth the effort. Roger A.Soppe, CLU, LUTCF, is the Senior Director of Insurance Strategy, Oracle Insurance.

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• Building vs. Buying a Master Data Management Solution

  - by david.butler(at)oracle.com

  Many organizations prefer to build their own MDM solutions. The argument is that they know their data quality issues and their data better than anyone. Plus a focused solution will cost less in the long run then a vendor supplied general purpose product. This is not unreasonable if you think of MDM as a point solution for a particular data quality problem. But this approach carries significant risk. We now know that organizations achieve significant competitive advantages when they deploy MDM as a strategic enterprise wide solution: with the most common best practice being to deploy a tactical MDM solution and grow it into a full information architecture. A build your own approach most certainly will not scale to a larger architecture unless it is done correctly with the larger solution in mind. It is possible to build a home grown point MDM solution in such a way that it will dovetail into broader MDM architectures. A very good place to start is to use the same basic technologies that Oracle uses to build its own MDM solutions. Start with the Oracle 11g database to create a flexible, extensible and open data model to hold the master data and all needed attributes. The Oracle database is the most flexible, highly available and scalable database system on the market. With its Real Application Clusters (RAC) it can even support the mixed OLTP and BI workloads that represent typical MDM data access profiles. Use Oracle Data Integration (ODI) for batch data movement between applications, MDM data stores, and the BI layer. Use Oracle Golden Gate for more real-time data movement. Use Oracle's SOA Suite for application integration with its: BPEL Process Manager to orchestrate MDM connections to business processes; Identity Management for managing users; WS Manager for managing web services; Business Intelligence Enterprise Edition for analytics; and JDeveloper for creating or extending the MDM management application. Oracle utilizes these technologies to build its MDM Hubs.  Customers who build their own MDM solution using these components will easily migrate to Oracle provided MDM solutions when the home grown solution runs out of gas. But, even with a full stack of open flexible MDM technologies, creating a robust MDM application can be a daunting task. For example, a basic MDM solution will need: a set of data access methods that support master data as a service as well as direct real time access as well as batch loads and extracts; a data migration service for initial loads and periodic updates; a metadata management capability for items such as business entity matrixed relationships and hierarchies; a source system management capability to fully cross-reference business objects and to satisfy seemingly conflicting data ownership requirements; a data quality function that can find and eliminate duplicate data while insuring correct data attribute survivorship; a set of data quality functions that can manage structured and unstructured data; a data quality interface to assist with preventing new errors from entering the system even when data entry is outside the MDM application itself; a continuing data cleansing function to keep the data up to date; an internal triggering mechanism to create and deploy change information to all connected systems; a comprehensive role based data security system to control and monitor data access, update rights, and maintain change history; a flexible business rules engine for managing master data processes such as privacy and data movement; a user interface to support casual users and data stewards; a business intelligence structure to support profiling, compliance, and business performance indicators; and an analytical foundation for directly analyzing master data. Oracle's pre-built MDM Hub solutions are full-featured 3-tier Internet applications designed to participate in the full Oracle technology stack or to run independently in other open IT SOA environments. Building MDM solutions from scratch can take years. Oracle's pre-built MDM solutions can bring quality data to the enterprise in a matter of months. But if you must build, at lease build with the world's best technology stack in a way that simplifies the eventual upgrade to Oracle MDM and to the full enterprise wide information architecture that it enables.

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