seo value of duplicating content externally
- by Don
I run a website that includes a blog which was hand-coded by myself and is hosted on the same domain.
My partner in this endeavour thinks it would be a good idea to open up a blogger/wordpress blog and duplicate the on-site blog on this off-site blog. AFAIK the main reason for doing this is the SEO benefits of the inbound links that this off-site blog will create.
I think this is a bad idea, because:
Effectively what we're doing is creating a (very small scale) link farm
We're more likely to be punished than rewarded (in SEO terms) for duplicating our content across domains
This introduces a problem of synchronising our content across domains. For example, if a blog post is edited on the on-site blog, then ideally the off-site blog should be similarly updated.
I know very little about SEO, so would be interested to hear what more informed readers have to say.