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• TechEd North America 2012 – Day 1 #msTechEd

  - by Marco Russo (SQLBI)

  Yesterday I and Alberto delivered the PreCon day about BISM Tabular in Analysis Services 2012. We received very good feedback and now I am looking forward to meet people that read our blogs and our books! Ping me on Twitter at @marcorus if you want to contact me during the conference. This is my schedule for the next few days: ·         Monday, June 11, 2012 o   10:30am-12:30pm I will be in the Technical Learning Center area, at the Breaktrough Insights (station #8) in the Database & Business Intelligence area (dedicated to SQL Server 2012) o   I will try to watch some sessions in the afternoon o   6:30pm-7:00pm I will be at the O’Reilly booth meeting book readers and doing some book signing ·         Tuesday, June 12, 2012 o   12:30pm-3:30pm I will be in the Technical Learning Center area, at the Breaktrough Insights (station #8) in the Database & Business Intelligence area (dedicated to SQL Server 2012) o   5:00pm-6:15pm I will attend the Alberto’s session DBI413 Many-to-Many Relationships in BISM Tabular (room S330E) o   6:15pm-9:00pm Community Night & Ask the Experts, we’ll discuss about Analysis Services, Tabular and Multidimensional! ·         Wednesday, June 13, 2012 o   11:15am-11:30am Don’t miss this special demo session at the Private Cloud, Public Cloud and Data Platform Theater in the Technical Learning Center area (next to the SQL Server 2012 zone). I and Alberto will present Querying multi-billion rows with many to many relationships in SSAS Tabular (xVelocity) and you’re invited to guess the response time of DAX queries on a 4 billion rows table with many-to-many relationships before we run them! We’ll give away some 8GB USB key if you guess the right answer! o   12:30pm-1:00pm I and Alberto will have a book signing session at the TechEd Bookstore o   3:00pm-5:00pm I will be in the Technical Learning Center area, at the Breaktrough Insights (station #8) in the Database & Business Intelligence area (dedicated to SQL Server 2012) ·         Thursday, June 14, 2012 o   2:45pm-4:00pm I will deliver my DBI319 BISM: Multidimensional vs. Tabular breakthrough session in room S320A. I expect many questions here! And if you want to learn more about Analysis Services Tabular, we announced two more online sessions of our SSAS Tabular Workshop: ·         July 2-3, 2012 - SSAS Workshop Online - America's time zone ·         September 3-4, 2012 - SSAS Workshop Online - America's time zone Register now if you are interested, the early bird for the July session expires on June 19, 2012! I will also deliver a SSAS Workshop in Oslo (Norway) on August 27-28, 2012.  

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• How do I know if my game's average game session time is too small?

  - by you786

  My game has only one life, and the aim is to stay alive as long as possible to get as many points as possible (it's an endless runner). Using Google Analytics I found that players are staying alive for an average of 17 seconds. I could easily increase or decrease this by manipulating acceleration or starting speed. The question is, should I change it at all? Is there any research or general ideas on the best playing time for a game like this? I would also like to know about any research about how long an ideal mobile game session should last.

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• Cloudera Hadoop Certification Value in IT Industry for freshers

  - by Saumitra

  I am a software developer with 8 months of experience in IT industry working on development of tools for BIG DATA analytics. I have learned Hadoop basics on my own and I am pretty comfortable with writing MapReduce Jobs, PIG, HIVE, Flume and other related projects. I am thinking of appearing for Cloudera Hadoop Certification. My question is whether it will benefit me in any way, considering that I am a fresher with not even 1 year of experience. Most of the jobs posting which I have seen related to Hadoop requires at least 3 years of experience. I currently work in India but I can relocate. Please help me in deciding whether I should invest my time in perfecting my Hadoop skills for certification?

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• Tips for adapting Date table to Power View forecasting #powerview #powerbi

  - by Marco Russo (SQLBI)

  During the keynote of the PASS Business Analytics Conference, Amir Netz presented the new forecasting capabilities in Power View for Office 365. I immediately tried the new feature (which was immediately available, a welcome surprise in a Microsoft announcement for a new release) and I had several issues trying to use existing data models. The forecasting has a few requirements that are not compatible with the “best practices” commonly used for a calendar table until this announcement. For example, if you have a Year-Month-Day hierarchy and you want to display a line chart aggregating data at the month level, you use a column containing month and year as a string (e.g. May 2014) sorted by a numeric column (such as 201405). Such a column cannot be used in the x-axis of a line chart for forecasting, because you need a date or numeric column. There are also other requirements and I wrote the article Prepare Data for Power View Forecasting in Power BI on SQLBI, describing how to create columns that can be used with the new forecasting capabilities in Power View for Office 365.

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• StreamInsight Licensing

  I cannot help but think that this is currently wrong.  There are two editions of StreamInsight (SI), Premium and Standard.  A link to their differences is here Points to note Developer Edition and Evaluation Edition represent Enterprise Edition in SQL Server but not SI where they represent Datacentre Edition.  Won’t this be confusing when people evaluating SI find that it is not the same animal when they move to Enterprise Edition? If SI Premium is the only thing you want out of the SQL Server box then it is going to be a high cost. The latency rates as well quoted on the site above make Premium Edition essential if you are going to be using this to do Real-Time analytics.

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• Translatability Guidelines for Usability Professionals

  - by ultan o'broin

  There is a clearly a demand for translatability guidelines aimed at usability professionals working in the enterprise applications space, judging by Google Analytics and the interest generated in the Twitterverse by my previous post on the subject. So let's continue the conversation. I'll flesh out each of the original points a bit more in posts over the coming weeks. Bear in mind that large-scale enterprise translation is a process. It needs to be scalable, repeatable, maintainable, and above meet the requirements of automation. That doesn't mean the user experience needs to suffer, however. So, stay tuned for some translatability best practices for usability professionals....

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• NEW - Oracle Certifications and Documentation Available for Pre-Acquisition Sun/BEA IdM Products

  - by Irina

  If you have been looking for Oracle certification information or documentation for the pre-Acquisition Sun/BEA Identity Management products, you can now find them at the Certifications Central Hub.Use this Hub if you're looking for Sun Identity Management documentation, certified configurations for Waveset, Identity Analytics, OpenSSO, and more. Scroll down, below the bullets, to the bottom of the table to find: Of course, you can still find a great wealth of certification information for current products at this hub, as in the past. Be sure to check before you install! In case you haven't used this page before, notice that you can get to the documentation, certifications and downloads for IdM products by clicking on "Identity Management" in the leftmost pane. In the new screen, you will see each IdM product, along with tabs for Downloads, Documentation, Community, and Learn More. Let us know if you don't find what you are looking for. Happy Trails.

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• Most Innovative IDM Projects: Awards at OpenWorld

  - by Tanu Sood

  On Tuesday at Oracle OpenWorld 2012, Oracle recognized the winners of Innovation Awards 2012 at a ceremony presided over by Hasan Rizvi, Executive Vice President at Oracle. Oracle Fusion Middleware Innovation Awards recognize customers for achieving significant business value through innovative uses of Oracle Fusion Middleware offerings. Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. This year’s Award honors customers for their cutting-edge solutions driving business innovation and IT modernization using Oracle Fusion Middleware. The program has grown over the past 6 years, receiving a record number of nominations from customers around the globe. The winners were selected by a panel of judges that ranked each nomination across multiple different scoring categories. Congratulations to both Avea and ETS for winning this year’s Innovation Award for Identity Management. Identity Management Innovation Award 2012 Winner – Avea Company: Founded in 2004, AveA is the sole GSM 1800 mobile operator of Turkey and has reached a nationwide customer base of 12.8 million as of the end of 2011 Region: Turkey (EMEA) Products: Oracle Identity Manager, Oracle Identity Analytics, Oracle Access Management Suite Business Drivers: ·         To manage the agility and scale required for GSM Operations and enable call center efficiency by enabling agents to change their identity profiles (accounts and entitlements) rapidly based on call load. ·         Enhance user productivity and call center efficiency with self service password resets ·         Enforce compliance and audit reporting ·         Seamless identity management between AveA and parent company Turk Telecom Innovation and Results: ·         One of the first Sun2Oracle identity management migrations designed for high performance provisioning and trusted reconciliation built with connectors developed on the ICF architecture that provides custom user interfaces for  dynamic and rapid management of roles and entitlements along with entitlement level attestation using closed loop remediation between Oracle Identity Manager and Oracle Identity Analytics. ·         Dramatic reduction in identity administration and call center password reset tasks leading to 20% reduction in administration costs and 95% reduction in password related calls. ·         Enhanced user productivity by up to 25% to date ·         Enforced enterprise security and reduced risk ·         Cost-effective compliance management ·         Looking to seamlessly integrate with parent and sister companies’ infrastructure securely. Identity Management Innovation Award 2012 Winner – Education Testing Service (ETS)       See last year's winners here --Company: ETS is a private nonprofit organization devoted to educational measurement and research, primarily through testing. Region: U.S.A (North America) Products: Oracle Access Manager, Oracle Identity Federation, Oracle Identity Manager Business Drivers: ETS develops and administers more than 50 million achievement and admissions tests each year in more than 180 countries, at more than 9,000 locations worldwide.  As the business becomes more globally based, having a robust solution to security and user management issues becomes paramount. The organizations was looking for: ·         Simplified user experience for over 3000 company users and more than 6 million dynamic student and staff population ·         Infrastructure and administration cost reduction ·         Managing security risk by controlling 3rd party access to ETS systems ·         Enforce compliance and manage audit reporting ·         Automate on-boarding and decommissioning of user account to improve security, reduce administration costs and enhance user productivity ·         Improve user experience with simplified sign-on and user self service Innovation and Results: 1.    Manage Risk ·         Centralized system to control user access ·         Provided secure way of accessing service providers' application using federated SSO. ·         Provides reporting capability for auditing, governance and compliance. 2.    Improve efficiency ·         Real-Time provisioning to target systems ·         Centralized provisioning system for user management and access controls. ·         Enabling user self services. 3.    Reduce cost ·         Re-using common shared services for provisioning, SSO, Access by application reducing development cost and time. ·         Reducing infrastructure and maintenance cost by decommissioning legacy/redundant IDM services. ·         Reducing time and effort to implement security functionality in business applications (“onboard” instead of new development). ETS was able to fold in new and evolving requirement in addition to the initial stated goals realizing quick ROI and successfully meeting business objectives. Congratulations to the winners once again. We will be sure to bring you more from these Innovation Award winners over the next few months.

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• Build 2012, the first post

  - by Dennis Vroegop

  Yes, I was one of the lucky few who made it to Build. Build, formerly known as the Professional Developers Conference (or PDC) is the place to be if you are a developer on the Microsoft platform. Since I take my job seriously I took out some time on my busy schedule, sighed at the thought of not seeing my family for another week and signed up for it. Now, before I talk about the amazing Surface devices (yes, this posting is written on one of them), the great Lumia 920 we all got, the long deserved love for touch, NUI and other things I have been talking about for years, I need to do some ranting. So if you are anxious to read about the technical goodies you’ll have to wait until the next post. Still here? Good. When I signed up for the Build conference during my holidays this summer it was pretty obvious that demand would be high. Therefor I made sure I was on time. But even though I registered only 7 minutes after the initial opening time the Early Bird discount for the first 500 attendees was already sold out. I later learned that registration actually started 5 minutes before the scheduled time but even though it is still impressive how fast things went. The whole event sold out in 57 minutes Or so they say… A lot of people got put on the waiting list. There was room for about 1500 attendees and I heard that at least 1000 people were on that waiting list, including a lot of people I know. Strangely, all of them got tickets assigned after 2 weeks. Here at the conference I heard from a guy from Nokia that they had shipped 2500 Lumia 920 phones. That number matches the rumors that the organization added 1000 extra tickets. This, of course is no problem. I am not an elitist and I think large crowds have a special atmosphere that I quite like. But…. The Microsoft Campus is not equipped for that sheer volume of visitors. That was painfully obvious during on-site registration where people had to stand in line for over 2 hours. The conference is spread out over 2 buildings, divided by a 15 minute busride (yes, the campus is that big). I have seen queues of over 200 people waiting for the bus and when that arrived it had a capacity of 16. I can assure you: that doesn’t fit. This of course means that travelling from one site to the other might take about 30 minutes. So you arrive at the session room just in time, only to find out it’s full. Since you can’ get into that session you try to find another one but now you’re even more late so you have no chance at all of entering. The doors are closed and you’re told: “Well, you can watch the live stream online”. Mmmm… So I spend thousands of dollars, a week away from home, family and work to be told I can also watch the sessions online? Are you fricking kidding me? I could go on but I won’t. You get the idea. It’s jus badly organized, something I am not really used to in my 20 years of experience at Microsoft events. Yes, I am disappointed. I hope a lot of people here in Redmond will also fill in the evals and that the organization next year will do a better job. Really, Build deserves better. </rantmode>

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• Musings on the launch of SQL Monitor

  - by Phil Factor

  For several years, I was responsible for the smooth running of a large number of enterprise database servers. We ran a network monitoring tool that was primitive by today’s standards but which performed the useful function of polling every system, including all the Servers in my charge. It ran a configurable script for each service that you needed to monitor that was merely required to return one of a number of integer values. These integer values represented the pain level of the service, from 10 (“hurtin’ real bad”) to 1 (“Things is great”). Not only could you program the visual appearance of each server on the network diagram according to the value of the integer, but you could even opt to run a sound file. Very soon, we had a large TFT Screen, high on the wall of the server room, with every server represented by an icon, and a speaker next to it that would give out a series of grunts, groans, snores, shrieks and funeral marches, depending on the problem. One glance at the display, and you could dive in with iSQL/QA/SSMS and check what was going on with your favourite diagnostic tools. If you saw a server icon burst into flames on the screen or droop like a jelly, you dropped your mug of coffee to do it.  It was real fun, but I remember it more for the huge difference it made to have that real-time visibility into how your servers are performing. The management soon stopped making jokes about the real reason we wanted the TFT screen. (It rendered DVDs beautifully they said; particularly flesh-tints). If you are instantly alerted when things start to go wrong, then there was a good chance you could fix it before being alerted to the problem by the users of the system.  There is a world of difference between this sort of tool, one that gives whoever is ‘on watch’ in the server room the first warning of a potential problem on one of any number of servers, and the breed of tool that attempts to provide some sort of prosthetic DBA Brain. I like to get the early warning, to get the right information to help to diagnose a problem: No auto-fix, but just the information. I prefer to leave the task of ascertaining the exact cause of a problem to my own routines, custom code, intuition and forensic instincts. A simulated aircraft cockpit doesn’t do anything for me, especially before I know where I should be flying.  Time has moved on, and that TFT screen is now, with SQL Monitor, an iPad or any other mobile or static device that can support a browser. Rather than trying to reproduce the conceptual topology of the servers, it lists them in their groups so as to give a display that scales with the increasing number of databases you monitor.  It gives the history of the major events and trends for the servers. It gives the icons and colours that you can spot out of the corner of your eye, but goes on to give you just enough information in drill-down to give you a much clearer idea of where to look with your DBA tools and routines. It doesn't swamp you with information.  Whereas a few server and database-level problems are pretty easily fixed, others depend on judgement and experience to sort out.  Although the idea of an application that automates the bulk of a DBA’s skills is attractive to many, I can’t see it happening soon. SQL Server’s complexity increases faster than the panaceas can be created. In the meantime, I believe that the best way of helping  DBAs  is to make the monitoring process as simple and effective as possible,  and provide the right sort of detail and ‘evidence’ to allow them to decide on the fix. In the end, it is still down to the skill of the DBA.

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• SEO blog Indexing: wordpress.com subdomain vs a registered domain?

  - by rumspringa00

  I've used WordPress for a few of my client's sites, mostly small businesses and eCommerce sites. I have found through Google Analytics as well as the All in One Webmaster plugin that when it comes to social media, using WordPress is a surefire way of getting your site indexed by Google and occasionally Bing and Yahoo. Since I am a heavy WP user, I'd like to contribute by registering a dot WordPress domain for my portfolio. When using a WP installation concurrently with a WP domain, e.g. myportfolio.wordpress.com, will the site be more or less likely to be indexed rather a generic myportfolio.com domain? I've seen mixed opinions where people seem to favor a WP domain for URL output where others say that it's a moot point, and that Google will not favor a WP domain over a dot com domain as long as your meta tags are updated and content is keyword optimized. I tend to disagree and believe a WP domain would more likely be indexed and output more URLs over an individual, laconic domain like myportfolio.com. Am I wrong?

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• Webcast Replay: Extreme Performance for Consolidated Workloads with Oracle Exadata

  - by kimberly.billings

  If you missed our live webcast Extreme Performance for Consolidated Workloads with Oracle Exadata last week, the replay is now available. Watch the free on-demand webcast in which Tim Shetler, Vice President of Oracle Database Product Management, and Richard Exley, Consulting Member of Technical Staff, discuss how Oracle Exadata can help you can significantly improve application performance and reduce infrastructure costs by consolidating transaction processing, data warehousing, or mixed workloads on Oracle Exadata. Note: (1) Turn off pop-up blockers if the slides do not advance automatically. (2) Slides are available for download. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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• How to measure the conversion rate of your Amazon affiliate program?

  - by user359650

  I plan on selling products through the Amazon affiliate program. What I know I can track is: -what products people view on my website (default Google Analytics pageview behaviour). -what affiliate links people click on my website (with GA _trackEvent). What am I missing is: -what products people end up buying after clicking on the affiliate links. Does the Amazon affiliate program offers you any mechanism for linking a purchase with some data from your website? I noticed that I was able to add custom parameters and values to my affiliate links and the link checker was still happy with them, if Amazon gave the links that initiated an order then I would be able to cross reference the orders using custom parameters...

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• BI Applications Mobile Demonstration

  - by Mike.Hallett(at)Oracle-BI&EPM

  Partners can now run live interactive Demos of the latest version of OBI Mobile on an iPad, and BI Applications have also been made available via OBI mobile app Demos including; Financials, HR, Marketing, Procurement & Spend, Projects and Supply chain.  You can download Demo Scripts for these: e.g. Mobile_Marketing_Analytics.pdf The mobile app is using the same dashboards and data as the BI Applications Test Drives, which partners can access here. These existing demo scripts for these BI Applications can be used with the BI mobile app.  The instructions regarding the interface will be different, but the story line is the same.  If you want the “Mobile Financial Analytics” script ask me @ [email protected] For more instructions on setting up and connecting your iPad, see: Run Live OBI Mobile HD Demos on your iPad Business doesn't stop just because you're on the go. See how Oracle BI Mobile makes consuming BI on the go simple, secure and fast.  

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• Integrated ads in phone apps - how to avoid wasting battery?

  - by Jarede

  Considering the PCWorld review that came out in March: Free Android Apps Packed with Ads are Major Battery Drains ...Researchers from Purdue University in collaboration with Microsoft claim that third-party advertising in free smartphone apps can be responsible for as much as 65 percent to 75 percent of an app's energy consumption... Is there a best practice for integrating advert support into mobile applications, so as to not drain user battery too much? ...When you fire up Angry Birds on your Android phone, the researchers found that the core gaming component only consumes about 18 percent of total app energy. The biggest battery suck comes from the software powering third-party ads and analytics accounting for 45 percent of total app energy, according to the study... Has anyone invoked better ways of keeping away from the "3G Tail", as the report puts it? Is it better/possible to download a large set of adverts that are cached for a few hours, and using them to populate your ad space, to avoid constant use of the Wi-Fi/3G radios? Are there any best practices for the inclusion of adverts in mobile apps?

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• Database Insider Newsletter: February 2011 Edition Available

  - by jenny.gelhausen

  The February edition of the Database Insider Newsletter is now available. This edition covers the upcoming IOUG's Day of Real World Performance Tour What's coming for Collaborate 2011 How Oracle helps you steer clear of security pitfalls and much more... Enjoy! var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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• New MOS Community: Hyperion Financial Close Management

  - by inowodwo

  Christmas has come early with a new Community in the Business Analytics Area! posted by Melanie Lunt: In the spirit of Christmas let's unwrap this community.....  The new community is the Hyperion Financial Close Management (FCM) Community. This community can be found under the Hyperion EPM Category.  Please post you questions about Hyperion Financial Close Management (FCM), including Close Manager and Account Reconciliation Manager (ARM) in this community. This communities are moderated by Oracle and we are looking forward to see you post your questions and help us build a strong community where you can collaborate with other customer, peers and Oracle. Merry Christmas and Happy New Year!

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• Right-Time Retail Part 2

  - by David Dorf

  This is part two of the three-part series. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Right-Time Integration Of course these real-time enabling technologies are only as good as the systems that utilize them, and it only takes one bottleneck to slow everyone else down. What good is an immediate stock-out notification if the supply chain can’t react until tomorrow? Since being formed in 2006, Oracle Retail has been not only adding more integrations between systems, but also modernizing integrations for appropriate speed. Notice I tossed in the word “appropriate.” Not everything needs to be real-time – again, we’re talking about Right-Time Retail. The speed of data capture, analysis, and execution must be synchronized or you’re wasting effort. Unfortunately, there isn’t an enterprise-wide dial that you can crank-up for your estate. You’ll need to improve things piecemeal, with people and processes as limiting factors while choosing the appropriate types of integrations. There are three integration styles we see in the retail industry. First is batch. I know, the word “batch” just sounds slow, but this pattern is less about velocity and more about volume. When there are large amounts of data to be moved, you’ll want to use batch processes. Our technology of choice here is Oracle Data Integrator (ODI), which provides a fast version of Extract-Transform-Load (ETL). Instead of the three-step process, the load and transform steps are combined to save time. ODI is a key technology for moving data into Retail Analytics where we can apply science. Performing analytics on each sale as it occurs doesn’t make any sense, so we batch up a statistically significant amount and submit all at once. The second style is fire-and-forget. For some types of data, we want the data to arrive ASAP but immediacy is not necessary. Speed is less important than guaranteed delivery, so we use message-oriented middleware available in both Weblogic and the Oracle database. For example, Point-of-Service transactions are queued for delivery to Central Office at corporate. If the network is offline, those transactions remain in the queue and will be delivered when the network returns. Transactions cannot be lost and they must be delivered in order. (Ever tried processing a return before the sale?) To enhance the standard queues, we offer the Retail Integration Bus (RIB) to help the management and monitoring of fire-and-forget messaging in the enterprise. The third style is request-response and is most commonly implemented as Web services. This is a synchronous message where the sender waits for a response. In this situation, the volume of data is small, guaranteed delivery is not necessary, but speed is very important. Examples include the website checking inventory, a price lookup, or processing a credit card authorization. The Oracle Service Bus (OSB) typically handles the routing of such messages, and we’ve enhanced its abilities with the Retail Service Backbone (RSB). To better understand these integration patterns and where they apply within the retail enterprise, we’re providing the Retail Reference Library (RRL) at no charge to Oracle Retail customers. The library is composed of a large number of industry business processes, including those necessary to support Commerce Anywhere, as well as detailed architectural diagrams. These diagrams allow implementers to understand the systems involved in integrations and the specific data payloads. Furthermore, with our upcoming release we’ll be providing a new tool called the Retail Integration Console (RIC) that allows IT to monitor and manage integrations from a single point. Using RIC, retailers can quickly discern where integration activity is occurring, volume statistics, average response times, and errors. The dashboards provide the ability to dive down into the architecture documentation to gather information all the way down to the specific payload. Retailers that want real-time integrations will also need real-time monitoring of those integrations to ensure service-level agreements are maintained. Part 3 looks at marketing.

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• Best way to redirect users back to the pretty URL who land on the _escaped_fragment_ one?

  - by Ryan

  I am working on an AJAX site and have successfully implemented Google's AJAX recommendation by creating _escape_fragment_ versions of each page for it to index. Thus each page has 2 URLs: pretty: example.com#!blog ugly: example.com?_escaped_fragment_=blog However, I have noticed in my analytics that some users are arriving on the site via the "ugly" URL and am looking for a clean way to redirect them to the pretty URL without impacting Google's ability to index the site. I have considered using a 301 redirect in the head but fear that Googlebot might try to follow it and end up in an endless loop. I have also considered using a JavaScript redirect that Googlebot wouldn't execute but fear that Google may interpret this as cloaking and penalize the website. Is there a good, clean, acceptable way to redirect real users away from the ugly URL if for some reason or another they end up arriving at the site that way?

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• From Transactions To Engagement

  - by David Dorf

  I've mentioned in the past that Oracle has invested quite a bit in acquiring social companies to build out its Social Relationship Management suite.  The concept is to shift away from transactions and towards engagement.  Social media represents a great opportunity to engage with customers, learn what they want, and personalize the shopping experience for them. I look at SRM as the bridge between traditional CRM and CX.  If you're looking for ideas, check out Five Social Retailing Suggestions and Social Analytics and the Customer.  There are lots of ways to leverage social media to enhance the customer experience and thus drive more sales. My friends over at 8th Bridge have just released their Social IQ report in which they rate retailers on their social capabilities.  They also produced a nice infographic so you can consume the data quickly, but I'd still encourage you to download the full report. Retailers interested in upping their SRM abilities should definitely stop by the Oracle booth at NRF in January.

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• Getting the keyword as a parameter from Adwords using ValueTrack

  - by Stephen Ostermiller

  I set up an AdWords campaign for website following the instructions for Google AdWords ValueTrack. One of the things that it is supposed to be able to do is pass the keyword as a URL parameter using the code {keyword} in the URL. I set it up for integration with Google Analytics such the landing URLs would look like: http://example.com/landing.html?utm_source=adwords&utm_medium=cpc&utm_term=%7Bkeyword%7D&utm_content=my_content&utm_campaign=my_page where {keyword} is in the utm_term parameter. Hower, this keyword substitution isn't happening. Why?

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• What is a good design pattern / lib for iOS 5 to synchronize with a web service?

  - by Junto

  We are developing an iOS application that needs to synchronize with a remote server using web services. The existing web services have an "operations" style rather than REST (implemented in WCF but exposing JSON HTTP endpoints). We are unsure of how to structure the web services to best fit with iOS and would love some advice. We are also interested in how to manage the synchronization process within iOS. Without going into detailed specifics, the application allows the user to estimate repair costs at a remote site. These costs are broken down by room and item. If the user has an internet connection this data can be sent back to the server. Multiple photographs can be taken of each item, but they will be held in a separate queue, which sends when the connection is optimal (ideally wifi). Our backend application controls the unique ids for each room and item. Thus, each time we send these costs to the server, the server echoes the central database ids back, thus, that they can be synchronized in the mobile app. I have simplified this a little, since the operations contract is actually much larger, but I just want to illustrate the basic requirements without complicating matters. Firstly, the web service architecture: We currently have two operations: GetCosts and UpdateCosts. My assumption is that if we used a strict REST architecture we would need to break our single web service operations into multiple smaller services. This would make the services much more chatty and we would also have to guarantee a delivery order from the app. For example, we need to make sure that containing rooms are added before the item. Although this seems much more RESTful, our perception is that these extra calls are expensive connections (security checks, database calls, etc). Does the type of web api (operation over service focus) determine chunky vs chatty? Since this is mobile (3G), are we better handling lots of smaller messages, or a few large ones? Secondly, the iOS side. What is the current advice on how to manage data synchronization within the iOS (5) app itself. We need multiple queues and we need to guarantee delivery order in each queue (and technically, ordering between queues). The server needs to control unique ids and other properties and echo them back to the application. The application then needs to update an internal database and when re-updating, make sure the correct ids are available in the update message (essentially multiple inserts and updates in one call). Our backend has a ton of business logic operating on these cost estimates. We don't want any of this in the app itself. Currently the iOS app sends the cost data, and then the server echoes that data back with populated ids (and other data). The existing cost data is deleted and the echoed response data is added to the client database on the device. This is causing us problems, because any photos might not have been sent, but the original entity tree has been removed and replaced. Obviously updating the costs tree rather than replacing it would remove this problem, but I'm not sure if there are any nice xcode libraries out there to do such things. I welcome any advice you might have.

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• Speaking at PASS 2012 Summit in Seattle #sqlpass

  - by Marco Russo (SQLBI)

  I will deliver two sessions at the next PASS Summit 2012: one is title Inside DAX Query Plans and the other is Near Real-Time Analytics with xVelocity (without DirectQuery).These will be two sessions that require a lot of preparation and even if I have already much to say, I still have a long work to do this summer in order to go deeper in several details that I want to investigate for completing these sessions.I already look forward to come back in Seattle!In the meantime, you have to study SSAS Tabular and if you want to get a real jumpstart why not attending one of the next SSAS Tabular Workshop Online? We are working on more dates for this fall, but there are a few dates already scheduled.And, last but not least, the early Rough Cuts edition of our upcoming SSAS Tabular book is finally available here (really near to the final print)!

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• SQL Profiler Through StreamInsight Sample Solution

  In this postI show how you can use StreamInsight to take events coming from SQL Server Profiler in real-time and do some analytics whilst the data is in flight.  Here is the solution for that post.  The download contains Project that reads events from a previously recorded trace file Project that starts a trace and captures events in real-time from a custom trace definition file (Included) It is a very simple solution and could be extended.  Whilst this example traces against SQL Server it would be trivial to change this so it profiles events in Analysis Services.       Enjoy.

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• What is the value of the Cloudera Hadoop Certification for people new to the IT industry?

  - by Saumitra

  I am a software developer with 8 months of experience in the IT industry, currently working on the development of tools for BIG DATA analytics. I have learned Hadoop basics on my own and I am pretty comfortable with writing MapReduce Jobs, PIG, HIVE, Flume and other related projects. I am thinking of taking the exam for the Cloudera Hadoop Certification. Will this certification add value, considering that I have less than 1 year of experience? Many of the jobs I've seen relating to Hadoop require at least 3 years of experience. Should I invest more time in learning Hadoop and improving my skills to take this certification?

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