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  • SEO - The Most Important Aspect of Internet Marketing Strategy

    Your online visibility and trafficking can be improved by SEO which means Search Engine Optimization. It's a process of improving the quality or traffic to your website or web page. This active practice of changing and optimizing internal as well as external aspects in order to increase the traffic and hits on your website or web page is called optimizing your search result.

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  • Local Search Marketing Services

    As a small business owner, you are most likely an expert in your field. You know your trade, and have found offline advertising techniques that work for your business. But is there another way to gain leads, attract new customers and build your reputation to the masses?

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  • SEO (Search Engine Optimization) - The Web's Leading Internet Marketing Strategy

    According to the Google logs, Google, the most used search engine in the US, has over 2 billion searches a day and has dramatically decreased the use of a phone book. Fact is that, the internet has changed the way we experience advertising and many businesses have not taken advantage of it yet, especially SEO. But what is search engine optimization and how can you take advantage of it?

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  • Increasing Site Traffic Through Interactive Marketing

    Many of the usual advertising methods are no longer working on the everyday audience. People tend to avoid being advertised to, or ignore these ads completely, and many advertisers are taking note of this. Utilizing Internet advertising channels and campaigns are essential to establishing your brand and getting in touch with customers, even if you do not sell your products or services online.

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  • Local Search Engine Marketing - Is it Necessary?

    As an entrepreneur our endeavor should be to represent our produces on the web aptly and appropriately. Search Engine Optimization is a set of techniques that improves the prospects of your website's visibility in search results produced by the leading search engines.

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  • Local Search Engine Marketing - Is it Necessary?

    As an entrepreneur our endeavor should be to represent our produces on the web aptly and appropriately. Search Engine Optimization is a set of techniques that improves the prospects of your website's visibility in search results produced by the leading search engines.

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  • Organic SEO Marketing Defined

    Without SEO you wouldn't be able to locate any of the millions of pages online. Search Engine Optimization (SEO) is the process that must be used to direct traffic to a website; it is really what fuels the Internet. SEO connects everyone who is looking for anything with the pages that they need to see.

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  • There was no endpoint listening at http://localhost:49481/Marketing.svc that could accept the message

    - by duckmike
    I have a Marketing service running locally through port 49481 and through IIS on port 65000. Either way when I try to debug into that service, I get an error message - {"There was no endpoint listening at http:/localhost:49481/Marketing.svc that could accept the message. This is often caused by an incorrect address or SOAP action. See InnerException, if present, for more details."} My inner exception is - {"The remote server returned an error: (404) Not Found."} I can open that service address, http:/localhost:49481/Marketing.svc, through a browser and I get a message that it's running ok. My config file is set up like - <endpoint address="http://localhost:49481/Marketing.svc" binding="basicHttpBinding" bindingConfiguration="BasicHttpBinding_IMarketing" contract="SunriseMarketing.IMarketing" name="BasicHttpBinding_IMarketing" /> What am I missing?

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  • As a developer, how do I learn sales? [closed]

    - by Dan Abramov
    I quit the company I was working for to pursuit an opportunity as a startup, and I believe in our product. I'm sure it's going to be great if we attract some customers first to keep going. (I don't want funding.) Our product is targeted at private schools and courses, and helps organize the mess other LMSs introduce. The problem is, our team is basically just me and I have very little idea about sales and marketing. I can do reasonably good copywriting but I'm sure I can do better—and being nervous or too techy in a real world conversation with the client doesn't help. I want to get better, in fact, a lot better at negotiating with clients and pitching my product. I did look for some “sales articles” on the web, and a lot of what I found is plain bullshit on SEO-engineered websites promoting books or $5000 courses. What I need instead is a developer's perspective on how to sale a product you think is great. What are typical programmer's mistakes and misconceptions about sales, and how to avoid them? How do you evolve into a reasonably great salesman? I can't believe it's in the mindset and unlearnable. Your own experience, combined with great articles available on the web is most welcome. To Future Readers The question got closed because it is not a good fit for this site. I found some helpful tips in a similar question asked on a sister StackExchange site about startups: I'm a terrible salesperson. What can I do about it?

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  • guidline for promoting a web forum or portal

    - by Hafiz
    I am a web application developer, have developed a lot of sites, portal and apps for clients. Now I want to have own such sites that with which I can do business. But I don't know what are steps to do so. What I know is make a site or portal. But what after that? There are lot of people having so much traffic on sites built with some simple open source. Many of them are forums. I also wanted to start a forum and a web portal. I can develop that or can have open source. But what after that? Content entry and SEO? Is it all to promote a portal or site? Do SEO nowadays work ? or it is all about marketing and advertising? I have no idea about that so please tell what you guys suggest. thanks for every one's opinion in advance.

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  • CRM@Oracle Series: Showcasing Innovation with Oracle Customer Hub

    - by tony.berk
    When is having too many customers a challenge? It is not something too many people would complain about. But from a data perspective, one challenge is to keep each customer's data consistent across multiple enterprise systems such as CRM, ERP, and all of your other related applications. Buckle your seat belts, we are going a bit technical today... If you have ever tried it, you know it isn't easy. If you haven't, don't go there alone! Customer data integration projects are challenging and, depending on the environment, require sharp, innovative people to succeed. Want to hear from some guys who have done it and succeeded? Here is an interview with Dan Lanir and Afzal Asif from Oracle's Applications IT CRM Systems group on implementing Oracle Customer Hub and innovation. For more interesting discussions on innovation, check out the Oracle Innovation Showcase.

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  • Il CRM è al passo con i tempi?

    - by antonella.buonagurio(at)oracle.com
    Il Social Customer Relationship Management è nato grazie alla rivoluzione portata dal Web 2.0, un cambiamento epocale nelle modalità di comunicazione che ha aggiunto una incredibile ricchezza alle conversazioni tra aziende e consumatori. Le aziende dispongono adesso di strumenti per comprendere il proprio mercato senza precedenti, i consumatori, a loro volta, hanno il potere di utilizzare nuovi canali per esprimere le proprie esigenze e per comunicare e condividere commenti ed esperienze. Ma il Web 2.0 non è il solo fattore che impatta sulle scelte strategiche in ambito CRM  che ogni azienda deve considerare per sostenere  questo nuovo rapporto con i propri consumatori.    Vuoi scoprire quali sono le forze (o fattori) che le aziende devono considerare affinchè i processi di gestione della relazione con i clienti stiano al passo con le mutate condizioni sociali ed economiche?   Per saperne di più:   Il whitepaper realizzato da Oracle, Paul Gillin ed  IT Business Edge  ne delinea alcuni: 1.      Il Business. Come è cambiato in funzione dell'esperienza multicanale ora possible, della centralità del cliente e dei social networking che dominano le relazioni on line? 2.      La tecnologiaLe aziende oggi per guadagnare vantaggio competitivo devono dotarsi delle più innovative tecnologie per dare maggior valore al proprio business e per ridurre al minimo i costi di infrastruttura. Quali sono e quali sono gli effettivi vantaggi?   e altri ancora ...... leggendo il white paper "Is your CRM solution keeping up with the times?"

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  • Cut Caseload Costs, Speed Service Delivery For Social Services

    - by michael.seback
    Lower Caseload Costs, Speedier Service Delivery with New Oracle Social Services Solution Oracle has just introduced a new solution for social services agencies that's designed to help case workers address the challenges of rising workloads and growing demands by citizens for additional services. In the past, IT departments developed custom software in an effort to meet program outcomes. "Because this capability is out of the box with the Oracle solution, there's less complexity for organizations and an overall lower total cost of ownership," says Kimberly Ellison-Taylor, Oracle's executive director of health and human services. "Self service brings costs down to just pennies per interaction and makes it possible for clients to receive government services more quickly," Ellison-Taylor says. read more

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  • Is Master Data Management CRM's Secret Sauce?

    - by divya.malik
    This was the title of a recent blog entry by our colleagues in EMEA. Having a good master data management system enables organizations to get a unified, accurate and complete understanding of their customers. Gartner Group's John Radcliffe explains why MDM is destined to be at the heart of future CRM and social CRM projects. Experts are predicting big things for master data management (MDM) in the immediate future. While far from being a new kid on the block, its potential benefits at a time when organisations are drowning in data mean that it is in the right place at the right time. "MDM is not 'nice to have'," explains John Radcliffe, research vice president at Gartner. "If tackled in the right way it can provide near term business value that plays into an organisation's new focus on cost efficiencies, risk management and regulatory compliance, while supporting growth and future transformative strategies." The complete article can be found here.

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  • 2D Barcode Addendum

    - by Tim Dexter
    Having finally got my external drive back(long story) today from Oklahoma (thank you so much Sammy) Im back with a full compliment of Oracle and blogging tools at my disposal. I have missed JDeveloper this past week, which I have found, I immensely prefer over Eclipse (let the flaming commence :0) I use Zoundry Raven for writing articles and its not installed locally but on my external drove, so I have been soldiering on with the blog server's pain in the backside UI for writing. Now I have my favority editor back and things are calming down workwise, I will start to get the Excel template posts out. Today thou, a note about 2D barcode support or more specifically any barcode that needs some data manipulation before the barcode font is applied. I wrote about these fonts a long time back and laid out the java class you would need to write if you had an algorithm from the font manufacturer to use. I missed out a valuable point and James at Luminex fell into the trap. He was wanting to use the datamatrix font from IDAutomation but and had built the java class to be called from the RTF template but it was not encoding or at least did not appear to be. New debugging feature to the rescue. Kan over at the bipconsultng blog documented the feature a while back. Just adding <?xdo-debug-level:'STATEMENT'?> to my test template generated all the debug files in my c:\temp directory. No messing with files, just a simple command ... at last! Kan has documented the feature here. With the log in hand I spotted a java error stack referencing a missing code128a method, huh? Looking at James' class he had the following snippet: ENCODERS.put("code128a",mUtility.getClass().getMethod("code128a",clazz)); ENCODERS.put("code128b",mUtility.getClass().getMethod("code128b", clazz)); ENCODERS.put("code128c",mUtility.getClass().getMethod("code128c", clazz)); ENCODERS.put("pdf417",mUtility.getClass().getMethod("pdf417", clazz)); ENCODERS.put("datamatrix",mUtility.getClass().getMethod("datamatrix", clazz)); His class did not include the other code128 and pdf147 methods and BIP was expecting them. An easy fix, just comment them out, rebuild and deploy and the encoding started working. If you are hitting similar problems, check that class and ensure all of the referenced methods are available, if not, delete or get commenting. James now has purdy labels popping out that his hard ware can read, sweet!

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