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• Attracting publishers to an in-house affiliate program

  - by Steve

  The cost to enter affiliate networks can be prohibitive for (cash-strapped) small business, particularly if they are simply testing the waters of an affiliate program. If such a company wanted to run an affiliate program in-house using off the shelf software, what methods would they use to attract publishers? Is it simply a case of SEO or SEM, attempting to attract publishers to the page on their website which outlines their affiliate program? Are there directories to submit one's affiliate program to?

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• Business Intelligence – Starten Sie durch mit dem „Oracle BI Starterpaket“

  - by A&C Redaktion

  Normal 0 21 false false false DE X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Sie wollen in Ihrem Unternehmen eine Business Intelligence (BI) Lösung einführen, doch Ihre Zeit und Ihr Budget sind knapp? Oracle bietet Ihnen jetzt einen schnellen und unkomplizierten Einstieg! Die BI Lösung von Oracle ermöglicht eine schnelle Entscheidungsfindung durch zielgerichtete Informationsverarbeitung in Ihren Geschäftsprozessen. Verbannen Sie Excelauswertungen aus Ihren wichtigen Unternehmensbereichen und setzen auf verlässliche Daten. Ganz einfach – mit dem Oracle BI Starterpaket. Ausgewählte Oracle Partner installieren die aktuelle Oracle Business Intelligence Software und binden Ihre Datenquellen ein. Dies ermöglicht Ihnen, gemeinsam mit den Experten unserer Partner, die ersten Berichte und Dashboards auf Ihrer eigenen Datengrundlage zu erstellen. Die Oracle Lösung besticht durch eine einfach zu bedienende Oberfläche, die eine geringe Einarbeitungszeit garantiert – die beste Ausgangslage für den unternehmensweiten Einsatz. Weitere Informationen zum Oracle BI Starterpaket finden Sie hier.

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• 5 tipologie di consumatori con cui confrontarsi per rendere vincenti le proprie strategie di CRM

  - by antonella.buonagurio(at)oracle.com

  Sono 5 le tipologie di consumatori che  rappresentano 5 differenti modalità di acquisto di cui le aziende devono tenere in considerazione nella pianificazione dei propri piani strategici del 2011. Oltre al "consumatore just-in-time", già citato in un precedente articolo apparso sul Wall Street Journal a Novembre ecco le altre tipologie evidenziate da Lioe Arussy (Strativity Group). Il consumatore alla ricerca degli sconti Il consumatore diffidente Il consumatore timoroso Il consumatore fai-da-te Il consumatore indulgente Per ognuno di queste categorie viene evidenziato il modello di comportamento e il conseguente modello di acquisto. Per saperne di più 

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• CRM Magazine: Customer-Facing Life Sciences CRM

  - by charles.knapp

  "The Life Sciences Edition, Lye says, is unique in that to-date pharma software has been inward facing. The Oracle pharma solution, however, is a tool that can be used internally for salespeople to assess their effectiveness, but it can also be used in interacting with a physician or whoever the "customer" might be. The solution captures signatures digitally and provides tools for rapid presentation creation. "That's something I have never heard of before in terms of having the CRM product for the customer view as well as the employee view," Leary says. "When it comes to the area of pharma sales, [sales people] don't have a lot of time in front of doctors .... so this is a way to spend less time in front of the doctor and still be able to get the information and the sentiment and the story across." Read more here about Oracle CRM On Demand, Life Sciences Edition.

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• Do 2D games have a future? [closed]

  - by Griffin

  I'm currently working on a 2D soft-body physics engine (since none exist right now -_-), but I'm worried that there's no point to spending what will most likely be years on it. Although I love working on it, I doubt such an engine would get any income considering anyone willing to pay money for the library will likely to be working in 3D. Do 2D games have any sort of future in the game industry? Should I just drop my engine and find something meaningful to work on? Bonus: I've been trying to think of a unique way to implement my physics engine in a 2d game by looking at games that are multiple dimensions, but still in 2d perspective like Paper Mario. Any ideas?

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• Why do some large companies use a different domain for sending emails?

  - by Andrei Rinea

  I've received notifications and newsletters from Microsoft and Facebook in the past and noticed that both emails came not from an address such as [email protected] or [email protected]. Not event [email protected] but both had different domains such as : [email protected] and [email protected] Why is this? Any particular advantage in doing so? Other than not polluting the employees email software, I can't see.

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• Need Help With Finding SEO Company/Individual

  - by three3

  Hi everyone, I am fairly new to SEO and I have done all of the tactics and operations that I know to do to help my site rank to the number 1 spot on Google. I know that no one can guarantee the number 1 spot on Google or on any other search engine but I cannot even seem to get my website to the first page of Google's search results. My company is looking to hire a company or individual to work on our SEO. Does anyone here know of an SEO company or individual that has had good results in the past with getting a website to the front of Google, and preferably to the number 1 spot on Google? We are willing to pay a large sum of money for our keywords to rank on the front of Google search results. Any suggestions are welcome. Thanks John

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• BI Applications 7.9.6.3 and EBS 12.1.3 Vision: Integrated Demo Environments

  - by Mike.Hallett(at)Oracle-BI&EPM

  If you need a combined BI-Applications + eBusiness Suite Applications demonstration environment, or for proof of concept work for your customers, then these versions of images on Oracle Virtual Box are now available for partners to download and use.  To get access to these images, Partners must be OPN members, specialised in OBI or BI-Apps.   This is an integrated Demo/Test Drive/POC/Self Enablement environment including two separate images (in English) representing the entire Oracle Stack – Applications, Middleware, Database, Operating System and Virtual Machine. Minimum Hardware requirements for each image to run separately 4GB RAM Minimum Hardware requirements for both images to run concurrently 8GB RAM Dual CPU 64 bit OS   BI Applications 7.9.6.3 Linux based and running on Oracle Virtual Box and compatible with OVM Image Content: BI Application Analytics demo data extracted from EBS 12.1.3 Vision for Financials and HR using EBS 12.1.3 Vision (image supplied) Built Integration to EBS 12.1.3 Vision image (provided). Fully functional BI Applications 7.9.6.3 software install and configuration Image can be connected to load any data from any other compatible source system. BI Apps Demo data is based on OOTB EBS Vision 12.1.3 Configured to run BI Apps data load for all other modules of EBS 12.1.3 Vision. Includes OBIEE Sample demonstration content Documented scripts for running presentations, demonstrations and Test Drives Image Size: 34GB zip, 84GB unzip.  Min Hardware 4GB RAM         EBS Vision 12.1.3 Linux based and running on Oracle Virtual Box and compatible with OVM Image Content: eBusiness Suite (EBS) Applications Vision 12.1.3 Standard Vision instance with all given setups, configurations and data Source system for BI Apps 7.9.6.3 Image Size: 76GB zip, 300GB unzip.  Min Hardware 4GB RAM Distribution: The Virtual Box images are posted on an external FTP server @ BI Applications 7.9.6.3 EBS12.1.3   To download, Partners need to request the current password to access the images.  To request the current ftp.oracle.com password and the password required to unzip the images, please email Marek Winiarski   Support Contact =  Marek Winiarski: Oracle Partner Solution Consultant

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• Need Help With Finding SEO Company/Individual

  - by three3

  I am fairly new to SEO and I have done all of the tactics and operations that I know to do to help my site rank to the number 1 spot on Google. I know that no one can guarantee the number 1 spot on Google or on any other search engine but I cannot even seem to get my website to the first page of Google's search results. My company is looking to hire a company or individual to work on our SEO. Does anyone here know of an SEO company or individual that has had good results in the past with getting a website to the front of Google, and preferably to the number 1 spot on Google? We are willing to pay a large sum of money for our keywords to rank on the front of Google search results. Any suggestions are welcome. Thanks John

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• Advice On Price Comparison Affiliate Programs

  - by pixelcook

  I want a price comparison feature on my site similar to Consumer Reports' "Price & Shop" section. They use PriceGrabber.com, but as far as I can tell they have a special deal with CR, so I can't get a similar service for my site. I've gathered that I need to use an affiliate network, but the whole thing seems so shady, I don't really know what sites are legit, and I don't know what sites offer the price comparison feature. Datafeedfile.com comes up a lot during my searches, but the ugly site makes me wary. Does anyone have any experience with this? What affiliate networks do you recommend? Or should I be looking at something else altogether?

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• Release an upgraded iOS app with a different revenue model

  - by tassock

  I am starting a new iOS project and initially plan release a simple free version to gather feedback. I don't intend to monetize or market this initial version. However, I believe "Version 2" of this app will be good enough to pay for. I would prefer to release Version 2 as an upgrade from Version 1 rather than release it as a separate app. This way I can reserve a name for the app. It will also be easier to keep everything in a single repository. Are there any downsides of this approach? It's my understanding that I can change the price of an app at any point in time, so it shouldn't be an issue transitioning to a paid app, should it?

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• Where to find clients?

  - by Zenph

  My main area: web development. Of course, I don't expect anybody give away their 'gold mine' or whatever but I am struggling to see where I should be advertising my services. I have one other developer I work with and we have a lot of happy clients - on freelance websites. Thing is, freelance websites just seem to suck the life out of you when you're being out-bidded by ridiculous rates. I want to attract customers who are more concerned about quality and accountability than price. Any suggestions at all? I'm so lost with this. EDIT: Added bounty of 200 - all of my 'reputation'. EDIT: Added second bounty of 50 I did hear of a novel idea. Do work for an opensource project and get featured in their 'trusted developers' section, if they have one. Input?

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• Oracle Partner Deutschland @ Facebook: Gewinner des iPad2

  - by A&C Redaktion

  Auf dem OPN Day Satellite in Frankfurt haben wir unter allen Fans des Facebook-Profils von Oracle Alliances & Channel Deutschland ein iPad 2 verlost: Wer bis zum 8. November 2011, 16 Uhr den "Gefällt mir"-Button angeklickt hatte, nahm an unserer Verlsung teil. Und..... der glückliche Gewinner ist: Markus Meyer vom Oracle Partner Tonbeller AG!Wir gratulieren ganz herzlich und wünschen viel Freude mit dem neuen iPad!!!!

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• Too sell or give for free

  - by QAH

  Hello everyone! I am currently making a game that I was originally planning to sell. It is a simple 2D arcade style game for the PC. I've seen many indie games become popular and generate revenue from advertisements, but the game itself remains free. I need some advice on whether or not I should sell my game, release it for free with advertisements, or ask for donations and keep the game free. I feel that my game is fun, but of course the graphics aren't tip top because I am a programmer, not an artist. I just take screenshots of 3D models I get from Turbosquid and crop around it to make a sprite. Also, and I could be very wrong about this, it seems that there are more legal issues surrounding selling a game than making it free and generating revenue from advertisement, or asking for donations. If I am wrong, someone please correct me. Also, I am very interested in generating some revenue for my work, but that isn't at the very top of my list. I am in my last year of high school, soon to be going to college, and I am going to major in computer science/software engineering. So I am trying to gain some preliminary experience at home by coding stuff every day. One way of getting this experience is by making this game. So what do you think? What route should I take? What has worked well with other indie games? Thanks in advance.

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• How do you promote your blog or website?

  - by zcourts

  I tend to get (what I think are good ideas) and I go out and either build software/websites from scratch or use an existing software/tool such as wordpress. But when I'm done, and even though I get a few users that say they really like it, I can't seem to get my apps out there, or rather get a large set of eyes on it. So I'm interested in knowing how others do it. I read people's stories of how they did this amazing thing and within 2-3 months they're getting thousands or hundreds of thousands of users per month. It just seems to be all smoke and mirrors. So how have you done it? Or anyone you know who has... Does everyone throw lots of money into their promotion, something else?

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• I need to sell an almost-complete MMORPG project. How can I do that?

  - by Tomasz

  I need your help. We have to sell MMORPG at an advanced stage. The game has a unique engine, written on the need for the game, graphics, sound, map editor, web site etc. As it happens in the play mmorpg we can develop the characters, monsters. We can fight with other characters or to establish cooperation in solving the challenges. We can fight using own monsters, or throwing their own cards with spells. Unfortunately we have no idea how to promote the game. Ended fund and I think the whole team surrendered. How can I find a buyer? Where can I find him? Thank you for your help.

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• Good Freelance models for web developers

  - by Matthew Underwood

  I am a web developer with four years of experience in PHP, MYSQL and experience in Javascript etc. One day I hope to develop a freelance career in web development. Areas of freelance that I am thinking of going towards includes Wordpress, Magento development along with bespoke applications. I am also thinking of doing some consultancy work for clients and businesses when I build up some more experience and technical knowledge. I want to offer a web development service to potential clients that plays on my strengths in what I know but most importantly has a market. Web development can cover so many subjects that its difficult to pick out the areas that have demand. I am also curious to find out if web developers offer services that bring in a monthly income e.g application maintenance or database maintenance? Is there a market for certain areas like WordPress plugins or bespoke applications? Are there certain things to avoid because of work duration, unrealistic client expectations or the fact that its impossible to find a market for it? As professional and experienced freelance web developers have you learned some important do's and don'ts? Is there certain services that the majority of web developers offer because its in high demand? This is the one area of web development freelancing that I cant get my head around. I know there is never a definitive answer but there must be some good practises and general consensus on this subject. Web designers design websites they offer a lump sum and get paid monthly sometimes to add new content, PPC and SEO consultants market sites to the top this will involve monthly payments, web development doesn’t seem so clear cut.

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• Sending a small number of targeted emails, is it spamming?

  - by Alex Mor

  I have a directory website and I want to send focused emails, a small amount, less than 50 a month, to some of the businesses on my directory that get many visitors. The intention is to let them now many people are viewing there page and encourage them to update it and post information on it. How can I send this small number of emails without being targeted as spam? Also, should I send it from an email with the websites domain or will it better to send from a personal email? that way at least of email is tagged as spam sometimes it won't hurt the website's reputation, is this true?

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• Neuer Wegweiser zu professionellem Marketing: Das A&C Kursbuch 2012 ist da!

  - by A&C Redaktion

  Die Oracle Partner sind Profis: Enormes Know-how, Spezialwissen und langjährige Erfahrung sind ihr Kapital. Doch all das hilft wenig, wenn Unternehmen nicht kontinuierlich mit ihren Produkten, Dienstleistungen und USPs sichtbar sind. Zum Marketing-Experten müssen Sie aber nicht werden – dafür gibt es Oracle A&C Marketing. Wir unterstützen Sie mit einem umfangreichen Spektrum ausgefeilter, aktueller Instrumente, die wir in Zusammenarbeit mit Spezialisten der Branche entwickelt haben.Im Kursbuch 2012 sind die verschiedenen Möglichkeiten anschaulich dargestellt, wie Partner und Oracle gemeinsam erfolgreiche Marketing-Aktivitäten durchführen können. Ganz nach Wunsch und eigenen Kapazitäten können Sie zwischen drei Formen der Kooperation wählen: Oracle led Activities werden federführend von Oracle gestaltet und vom Partner durch einen variablen Beitrag unterstützt. Joint Activities sind gemeinsame Projekte, bei denen die Partner und Oracle sich zu etwa gleichen Teilen einbringen. Partner-led Activities hingegen liegen in der Verantwortung eines Partners und Oracle ist unterstützend dabei. Außerdem dient das Kursbuch als Wegweiser zu konkreten Marketing-Materialien von Oracle und den Angeboten unserer Value Added Distributors, die den Partner Zeit und Geld sparen. Mit welchen der Maßnahmen Sie Ihre individuellen Ziele am besten erreichen, entscheiden Sie selbst – von der direkten Lead-Generierung via Telemarketing über gemeinsame Kampagnen und Events bis hin zu Tipps und Tricks für das individuelle Marketing Ihres Unternehmens. Hier geht’s zum digitalen Kursbuch 2012,die Printversion schicken wir Ihnen gerne zu.

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• Do I create new site or add to existing site?

  - by nitbuntu

  Hi, Suppose, as an example, I have a website with the address, www.cool-gifts.com and I'm getting regular sales and its a worthwhile site, but no great fireworks. After research I find that there is a great market for '2nd hand stuff' and I'd like to serve that market. Would it be best to add '2nd hand stuff' as an additional category of gifts in my existing site....or, since the 2nd hand stuff is a market in itself, would I be better off investing time and energy bringing up a whole new site (www.used-stuff.com)? If I had employees and financial resources, it probably would be a no-brainer...start a new site. But, what if you are a small guy, with limited resources? So...new site....or add to existing site?

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• Exalytics Increases Customer Revenue, and Saves Time, Risk & Cost

  - by Mike.Hallett(at)Oracle-BI&EPM

  We are getting some great proof point stories now from our customers who are succeeding with the Exalytics in-memory system for OBI and Essbase.  See below for some recent testimony: San Diego Unified School District Harnesses Attendance, Procurement, and Operational Data with Oracle Exalytics, Generating $4.4 Million in Savings: according to independent assessment by Mainstay Salire, the district is on track to achieve substantial benefits from the Oracle Exalytics solution, including an $8.25 million increase in attendance revenue, $75,000 a year savings in operational efficiencies, and $1 million in hardware cost avoidance. NilsonGroup chooses Oracle Exalytics In-Memory Machine as their solution to access critical data to keep its stores competitive with real-time Mobile BI: it took only “3 days to get up and running” with Exalytics.  Video Nykredit, in the Danish Financial Sector, describes their experiences from testing the Exalytics Business Intelligence Machine: “it was up and running within 4 days” with “more intuitive dashboards” and “up to 70x better performance” and “cheaper maintenance and lower total cost of ownership”. Video Sodexo chose Oracle Exalytics as their business analytics platform; accelerating Essbase “more than 8x” performance for more than 2,000 Excel-addin users, “significantly changing how people in information management now deal with data”.  Video Polk, Savvis, Nykredit, and Key Energy describe testing of the Oracle Exalytics In-Memory Machine: to “reach more users than we ever have before”, “to fly through the data without impeding the analytic process”, “drive our enterprise groups into this tool instead of having departmental solutions”, and the “advanced visualisation this product enables”.  Video

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• What is the best way to generate income from mobile games?

  - by Thomas

  As the title states, what is the best way to get income from mobile games? (taking into consideration that creating the games only costs a lot of time and the games are relatively simple) As I see it, there are multiple ways of getting money from mobile games, Selling them for a fixed price (seems like a high threshold for potential buyers) In-game purchases (I can imagine this only works for several types of games, I don't see this working well for monopoly unless you like really fancy hotels ;) Ingame advertisements / sponsorships Which way will most likely bring the most profit?

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• How to promote/market an event that needs many people?

  - by stjowa

  My team is about to launch a new web application, http://wethepixels.com, that requires a lot of people to be on the site at the same time for the concept to be successful. Our team is preparing to promote/market an event for a specific date and time, in order to try to grab a large group of people to the site at once. For those who have gone through a similar web launch, we would love to hear ideas on the best way to market for a large group in a relatively short period of time. We have created a Facebook page and a Facebook event, but it has yet to grab much attention (surprisingly to us). Is there a better way to attract a large number of users in a short period of time? Thanks

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• I think client's project will be a flop; should I discuss with him? [closed]

  - by WeaklyTyped

  I have a meeting with a prospective client tomorrow for a certain e-commerce project he wants to commission. I had an overview of it over the phone and from what I understand there are gazillion such concepts already floating and most of them are disasters and I have reasons to believe that his project is significantly likely to have the same fate. Should I raise/discuss the commercial feasibility of his idea with him or simply accept the project, give my best and leave out all the rest?

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• Choosing a subject to create a site for

  - by Daniel

  For 6 years I'm working as web developer and I would like to finally create my own site. I thought I have everything needed: programming and administration skills, found a good designer, own servers and understanding how to operate site. But I've missed very important (or the most important) point: how do I find a subject for my site? My hobby and my work are the same: IT, but I don't want to create just another tech blog or news aggregator, I want something different. First I thought things like Google Trends or Google top 1000 could help, but I've got lost in thousands of options I can't see them all (I actually can, but it'll take at least a couple of month). So my question is: how did you start? Where did you get the idea?

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