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  • 5 tipologie di consumatori con cui confrontarsi per rendere vincenti le proprie strategie di CRM

    - by antonella.buonagurio(at)oracle.com
    Sono 5 le tipologie di consumatori che  rappresentano 5 differenti modalità di acquisto di cui le aziende devono tenere in considerazione nella pianificazione dei propri piani strategici del 2011. Oltre al "consumatore just-in-time", già citato in un precedente articolo apparso sul Wall Street Journal a Novembre ecco le altre tipologie evidenziate da Lioe Arussy (Strativity Group). Il consumatore alla ricerca degli sconti Il consumatore diffidente Il consumatore timoroso Il consumatore fai-da-te Il consumatore indulgente Per ognuno di queste categorie viene evidenziato il modello di comportamento e il conseguente modello di acquisto. Per saperne di più  

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  • CRM@Oracle Series: CRM Analytics

    - by tony.berk
    What is the most important factor that leads to a successful CRM deployment? Is it the overall strategy, strong governance, defined processes or good data quality? Well, it's definitely a combination of all these, but the most important differentiator from our experience is Business Intelligence. Business Intelligence or Analytics is commonly mentioned as a key aspect to successful CRM and other enterprise deployments. The good news is that Oracle provides pre-built analytics dashboards, which provide real-time, actionable insight, and tools to build custom analyses. However, success with analytics, especially in a large enterprise, still requires a strong strategy, clean data for analysis, and performance. Today's CRM@Oracle slidecast covers Oracle's strategy, architecture and key success factors for deploying CRM Analytics internally at Oracle. CRM@Oracle: CRM Analytics Click here to learn more about Oracle CRM products and here to learn about Oracle Business Intelligence Applications. Have you read our other postings in the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, post a comment and we'll get it on our list.

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  • DundeeWealth Selects Oracle CRM On Demand as Core Platform

    - by andrea.mulder
    "Oracle CRM On Demand enhances our existing Oracle platform, providing an integrated solution with incredible flexibility, mobility, agility and lowered total cost of ownership," said To Anh Tran, Senior Vice President of Business Transformation and Technology at DundeeWealth Inc. "Using Oracle as a partner in the expansion of DundeeWealth's CRM processes reinforces our client-centric approach to customer service and we believe it gives us a competitive advantage. As we begin our deployment, we are confident that Oracle is with us every step of the way." Click here to read more about more about DundeeWealth's plans.

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  • Learn More about Fusion CRM at the Oracle Applications Virtual Tradeshow

    - by ruth.donohue
    Sales reps spend just 22% of their time selling. The remainder is spent on administrative activities. How can you improve this ratio so that you sales reps can focus on what really matters? Join Mark Woollen, VP of CRM Product Management, at the Oracle Applications Virtual Tradeshow this Thursday, February 3rd at 10:30 AM PST / 1:30 PM EST to learn how Fusion CRM can improve sales productivity. Register now and be sure to check out Brian Dayton's blog post "What's In It For You? The Oracle Applications Virtual Tradeshow" to learn more about other sessions that may be of interest in Customer Relationship Management, Master Data Management, Enterprise Performance Management, Financials, and Human Capital Management.

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  • Policy Implementation is Damaging Organizations: Economist Intelligence Unit

    - by michael.seback
    Read new research revealing the hidden risks of inefficient policy implementation The frenetic pace of regulatory and legislative change means public and private sector organizations must continuously update internal policies - in particular, as associated with decision making and disbursements. Yet with policy management efforts alarmingly under-resourced and under-funded, the risk and cost of non-compliance - and their associated implications - are growing daily. To find out how inefficient policy management could be putting your business at risk, read your complimentary copy of the full EIU paper - Enabling Efficient Policy Implementation - today.

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  • 12/14 IDC Webcast on Insurance Distribution Strategies -- Manage Data and Engage Customers

    - by charles.knapp
    The insurance industry faces unprecedented challenges from new competition, more rigorous regulatory obligations, tighter capital restrictions, and more demanding customers. The winners will be those insurers that can successfully manage complex and disparate data resources to engage successfully with their customers, building trust through outstanding, multi-channel customer service with the insurer and its agents. At the heart of all these issues is the ability of insurers to engage directly with agents and customers using their preferred channels; measure risk and profitability accurately, and quickly to enable swift decision-making; and transform aging IT infrastructure so that the business can drive down costs and protect eroding margins. In this one-hour webcast, moderated by Insurance & Technology Magazine Executive Editor Anthony O'Donnell, you will learn about critical distribution management strategies that work. Join Peter Farley of analyst firm IDC Financial Insights, Scott Mampre of Capgemini, and Srini Venkat of Oracle Insurance to learn ways to maximize improvements to competitiveness, customer service, operating efficiencies - and ultimately profitability and growth. Please join us!

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  • New Executive Q&As on Oracle's Social Services Solution

    - by michael.seback
    According to Calvin Tu, Senior Director Product Management, for Oracle Public Sector, "Government organizations are experiencing unprecedented demand for social services--but many are hampered by..." Read more about the strategy. "They're going to love the ability to automate the prescreening process and eligibility determination, thanks to a natural-language rules engine that..." says John Garrison, Oracle Vice President For CRM Public Sector. Read the rest of the story.

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  • Reminder - Mobile World Congress - 4 Industry Workshops

    - by michael.seback
    Got 4G? Paving the Road to Profitable and Efficient LTE Network Planning and Monetization, Register by emailing your details here. Achieving Management Excellence through Enterprise Performance Management, Register by emailing your details here. Offer Deliver and Monetize: Mobile Operator Strategies Consumer and Enterprise Services featuring Telenor and Vodafone Groups, Register by emailing your details here. Is Your Head in the Cloud? How to Get it Right the First Time, Register by emailing your details here. With more than 49,000 communications industry attendees, Mobile World Congress is where the industry comes together and you won't want to miss Oracle at this year's show. The 2011 conference agenda will feature speakers representing the leaders of the world's most innovative companies, both from within the Communications industry and from the growing number of adjacent market sectors joining our expanding mobile ecosystem. Join us to learn how Oracle enables innovative services while reducing the cost and complexity of infrastructure software and hardware.

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  • What Should You Look for In a CRM Demo?

    - by charles.knapp
    I have helped firms evaluate software demos and delivered demos in diverse industries such as manufacturing, healthcare, life sciences, and travel (to name just a few). Here are a few suggestions. First, which vendor has the best fit for your industry? Make sure that the vendor demo staff tell you clearly throughout the demo (not just in a passing comment), what portion of each business process and screen is standard, what has been configured, what has been custom coded, and what has been provided by a partner. If you don't keep asking, what you buy may be less useful than what you saw. This will lead to added (and unbudgeted) costs and time. Second, what are the roles of the primary users? What are their top-most needs, such as exception-oriented dashboards or rapid data entry? Can you get a demo for each key role, showing how the software fits a typical workday? Have the vendor repeatedly tell you what is standard, configured, custom coded, or provided by a partner. Third, how well does the demo balance ease of use with completeness of business processes? One common approach is to hide needed fields or steps that are of low visual value. Another approach is to focus heavily on a visually appealing capability, while downplaying the fit with your key business processes. Result: despite their business acumen, demo attendees may not focus adequately on gaps in business fit So, look for complete disclosure and complete CRM. To arrange a demo from Oracle, please visit http://www.oracle.com/crm.

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  • Verizon Business Delivers New Sales and Support Tools

    - by michael.seback
    Verizon Business Delivers New Sales and Support Tools and Improves System Performance by 35% Verizon Business, a unit of Verizon Communications, is a global leader in communications and IT solutions. With one of the world's most connected internet protocol networks, Verizon Business delivers communications, IT, security, and network solutions to many of the largest businesses and governments. ..."Our work with Accenture to upgrade our Oracle systems has improved system performance significantly. In a recent survey, 84% of users said performance was 'faster' or 'much faster.' Plus, our sales and support staff have new tools to improve productivity and customer service, which ultimately drives customer retention and revenue." - Rob Moore, Director Verizon Business ...Read more.

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  • «Oracle E-Business Suite: ERP DBA????»??

    - by user10821858
    ????????,???????4????,????????????????????,?????????«Oracle E-Business Suite:ERP DBA????»????????????????????????,??????????????“??”,????????????,???????????,???????????????????,????,????,?????????????????????????,???????????????,????????????????????,??????????,????????????????????????:1.????????????????????2.??DBA???ERP??,??????????3.???????????,?????????????????????ERP??????4.?????????ERP????????5.??????????????ERP????????????6.??ERP???????????????????7.????CIO???ERP???????????8.????????????????????????? ?:?????????????:http://vdisk.weibo.com/s/6X-ze ?:?????:http://product.dangdang.com/product.aspx?product_id=22788613 ?:?????:http://book.360buy.com/11021724.html ?:?????:http://product.china-pub.com/3661378 ?:?????:http://www.amazon.cn/dp/B008BFNAX0 ?:?????:http://detail.tmall.com/item.htm?id=18024644999 ????,?????????????????????????! ? ? ???? ERP ????????????20 ?,?Oracle ??????(E-Business Suite)? ????????ERP ????,????????????????,???????? ????????,????????????? ??ERP ???,?????????????ERP DBA ????????ERP DBA ???????DBA ????????????:ERP DBA ??????????,?? ???ERP ????????,????????????????????????? ?,???????????????????,ERP DBA ????????????? ??????,?Oracle ???????????ERP ??,?????????,?? ???????????,?????????ERP DBA ??????,??????? ????ERP ?????,???????????????? ???????????ERP DBA ?????,?????????????ERP ? ???,???ERP ??????????,????????????????ERP ? ?????????,??????????ERP ????,?????:“?????? ??,????????”,???“????”????????????????,? ??ERP DBA ?????,?????????????,????????????? ???“????”??,?“??????”???,??????????????, ??????,???????????????????“????,??????”, ???????????,??????????????,???????????? ????????,????????????ERP ????,????ERP ???? ????? ?????? ????7 ?,???????3 ?:?????????????? ???(?1 ~ 2 ?):??????Oracle ????????????????? ???????,??????????ERP ???????????????,??? ???? ???(?3 ~ 6 ?):?3 ????Oracle ERP ?????????????;?4 ????Oracle ERP ???????ERP ????;?5 ??????Oracle ????? ??????????????;?6 ?????????????????ERP ???? ??? ?????(?7 ?):????????Oracle ERP ??????????,??? ??????????????????????,???????????????? ?,????????????????????????????????????? ???? ????????????: (1)????,?????????????????????????????? ?,???????????????????,?????????????????? ??????,??????????????????????? 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Oracle ERP ??/31 3.1 ?????/32 3.1.1 ?????? /32 3.1.2 ????/34 3.1.3 ????/35 3.1.4 ????/37 3.1.5 ?????/37 3.1.6 ??Bug ??/39 3.1.7 ????/40 3.2 Oracle ??????R12 ???/42 3.2.1 ????/42 3.2.2 ???????/43 3.2.3 ????/43 3.2.4 ??????/60 3.3 ??????????????/62 3.3.1 ???????/62 3.3.2 ??DNS ???/63 3.3.3 ????Oracle ??????/63 3.3.4 ?????/64 3.4 ????/66 ?4 ? ??????ERP ????/67 4.1 ???????/68 4.2 ??????/81 4.3 ??????/83 4.4 ??????/85 4.4.1 ??????????/86 4.4.2 ????????????/86 4.4.3 ??????ERP ????/87 4.5 ???????????/89 4.6 ?????/89 4.6.1 ???????/90 4.6.2 ???????/92 4.6.3 ??redo ??/95 4.6.4 ??????/96 4.7 ????/98 4.7.1 ???????/98 4.7.2 ?????/99 4.7.3 ???????/100 4.7.4 ??????/100 4.7.5 ?????/101 4.8 ????????? /101 4.8.1 ????/102 4.8.2 ??DNS ???/102 4.8.3 ??sendmail /103 4.8.4 ??IMAP ??? /104 4.8.5 ??Oracle Alert /104 4.8.6 ??Workflow Mail /110 4.8.7 ???????/115 4.9 ?? Forms Socket ??/121 4.10 ????????/123 4.11 ?????????? /124 4.11.1 ???????/124 4.11.2 ???????/125 4.12 ???? /127 ?5 ? 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ERP ???????/246 7.1 ERP ??????/247 7.2 ERP ???????/247 7.2.1 ????????/248 7.2.2 ?????????/248 7.2.3 ?????????/249 7.2.4 ???????/249 7.3 ????????/249 7.3.1 ERP ???????/249 7.3.2 ????/251 7.3.3 ????/251 7.3.4 ????/253 7.3.5 ????/255 7.4 ERP ??????/255 7.4.1 ????????/255 7.4.2 ???????/256 7.4.3 ?????????/257 7.5 ?????ERP ??/260 7.5.1 ????????/260 7.5.2 ????/261 7.5.3 ??????/262 7.5.4 ????????/273 7.6 ERP ????/280 7.6.1 ??X-Windows/280 7.6.2 ???????/281 7.6.3 ?????????/281 7.6.4 ??redo ??/282 7.6.5 ??opmn.xml ??/283 7.6.6 ???????/283 7.6.7 ??Apache ??/285 7.6.8 Forms Server socket ????/285 7.6.9 ??Forms Dead Client ??/286 7.6.10 ??Cancel Query /287 7.6.11 ??????????/288 7.6.12 ????????/293 7.6.13 ?? GSM ??/294 7.6.14 ??“ICX:????”/297 7.6.15 ????????/298 7.6.16 ???????/302 7.7 ??????/305 7.7.1 ?????/305 7.7.2 ????/305 7.7.3 ?????/305 7.7.4 ???????/306 7.7.5 ??????/306 7.8 ????????/306 7.8.1 ???CSI Number /307 7.8.2 ???SR /307 7.8.3 TAR ??/307 7.8.4 ????/307 7.9 ????/308

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  • Sales & Marketing Summit 2012. Lo avete perso? Rimediamo subito.

    - by Silvia Valgoi
    Lo scorso 28 marzo si è svolto l'appuntamento dedicato alle aziende che vogliono  ripensare i processi di Vendita, Marketing e Supporto alla Clientela, facendo leva sui nuovi paradigmi quali Social Networking , Web 2.0, e-commerce, mobilità e multinacanalità, Cloud computing. Dello straordinario intervento del Prof. Enrico Finzi sul valore dell'Innovazione e sui 10 fattori di Leadership indispensabili per mantenere la prioria competività sul mercato, soprattutto nei periodi storici negativi, non abbiamo documentazione (è stato fatto a braccio) ma a presto pubblicheremo una sua intervista. Nella documentazione potete ritrovare i temi trattati durante gli speech in plenaria e le sessioni di approfondimento  Oracle Fusion CRM, la soluzione di nuova generazione per migliorare e incrementare l'efficacia dei processi di Vendita e Marketing. Oracle Sales & Marketing Summit - Fusion CRM View more presentations from Oracle Apps - Italia . I processi più innovativi di Customer Experience. Oracle Sales & Marketign Summit - Customer Experience View more presentations from Oracle Apps - Italia . Ask the Expert: e-commerce, Ask the Expert: knowledge management, Oracle Sales & Marketing Summit - Knowledge Management View more presentations from Oracle Apps - Italia . Ask the Expert:marketing & loyalty, Oracle Sales & Marketing Summit - Marketing & Loyalty View more presentations from Oracle Apps - Italia . Ask the Expert: Policy Automation  Ask the Expert: Fusion CRM Oracle Sales & Marketing Summit: Fusion CRM Demo View more presentations from Oracle Apps - Italia .

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  • Culture Shmulture?

    - by steve.diamond
    I've been thinking about "Customer Experience Management" lately. Here at Oracle, we arguably have the most complete suite of applications for managing the customer experience across and in the context of multiple channels -- from marketing to loyalty to contact center to self-service to analytics offerings, and more. And stay tuned, because in coming months let's just say we'll have even more to talk about on this front. But that said............ Last weekend my wife and I stayed at one of the premiere hotel chains on the planet. I won't name them, but we all know the short list. It could have been the St. Regis or the Ritz Carlton or Four Seasons or Hyatt Park or....This stay, at this particular hotel, was simply outstanding. Within a chain known for providing "above and beyond" levels of service, this particular hotel, under this particular manager, exceeded expectations on so many fronts. For example, at the Spa we mentioned to the two attendants that my wife is seven months pregnant and that we had previously had a lot of trouble conceiving. We then went to our room. Ten minutes later we heard a knock at the door and received a plate of chocolate covered strawberries with a heartfelt note and an inspiring quote, signed by the two spa attendees. The following day we arranged to have a bellhop drive us to the beach. Although they had a pre-arranged beach shuttle service with time limits, etc., he greeted us by saying, "I'm yours for the day until 4 p.m. Whatever you want to do is fine by me, as long as it's legal!" The morning that we left we arranged to have a taxi drive us to the airport--a nearly 40 mile drive. What showed up was a private coach complete with navy blue suited driver dude. And we were charged the taxi fare price. And there were many other awesome exchanges I won't mention here, although I did email the GM of this hotel two nights ago and expressed our effusive praise and gratitude. I'd submit that this hotel chain would have a definitive advantage using even more Oracle software to manage and optimize its customer interactions (yes, they are a customer). But WITHOUT the culture--that management team--and that instillation of aligned values across all employees of exemplifying 'the golden rule,' I wonder how much technology really matters in providing a distinctively positive and memorable customer experience. Lest you think I'm alone in these pontifications, have you read Paul Greenberg's blog lately? Have you seen one of his most recent posts? Now this SPECIFIC post is NOT about customer service per se. But it is about people. So yes, please think long and hard about the technology you seek to deploy. But never forget who will be interacting with your systems, and your customers.

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  • Siebel Troubleshooting : An ODBC error occurred; SBL-GEN-03006: Error calling function: DICFindTable m_pReqTbl

    - by Giri Mandalika
    Symptom: A newly installed Siebel application server fails to start despite successful ODBC connectivity to the database. SRProc process logs ODBC error messages similar to the following: Message: GEN-13, Additional Message: dict-ERR-1109: Unable to read value from export file (Data length (32) Column definition (3)). Message: GEN-13, Additional Message: dict-ERR-1107: Unable to read row 0 from export file (UTLDataValRead pBuf, col 4 ). GenericLog GenericError 1 0002157.. 11-11-18 13:28 Message: Generated SQL statement:, Additional Message: SQLFetch: SELECT RDOBJ.DOCK_ID, RDOBJ.RELATED_DOCK_ID, RDOBJ.SQL_STATEMENT, RDOBJ.CHECK_VISIBILITY, 'N', RDOBJ.COMMENTS, RDOBJ.ACTIVE, RDOBJ.SEQUENCE, RDOBJ.VIS_STRENGTH, RDOBJ.REL_VIS_STRENGTH, RDOBJ.VIS_EVT_COLS FROM ORAPERF.S_DOCK_REL_DOBJ RDOBJ, ORAPERF.S_DOCK_OBJECT DOBJ WHERE RDOBJ.REPOSITORY_ID = (SELECT ROW_ID FROM ORAPERF.S_REPOSITORY WHERE NAME = ?) AND DOBJ.ROW_ID = RDOBJ.DOCK_ID AND (DOBJ.INACTIVE_FLG = 'N' OR DOBJ.INACTIVE_FLG IS NULL) AND (RDOBJ.INACTIVE_FLG = 'N' OR RDOBJ.INACTIVE_FLG IS NULL) Message: Error: An ODBC error occurred, Additional Message: Function: DICGetRDObjects; ODBC operation: SQLFetch Message: GEN-13, Additional Message: dict-ERR-1109: Unable to read value from export file (UTLCompressFRead (fseek)). Message: GEN-13, Additional Message: dict-ERR-1107: Unable to read row 0 from export file (UTLDataValRead pBuf, col 0 ). Message: GEN-10, Additional Message: Calling Function: DICLoadDObjectInfo; Called Function: Calling DICGetRDObjects Message: GEN-10, Additional Message: Calling Function: DICLoadDict; Called Function: DICLoadDObjectInfo GenericError (srpdb.cpp (860) err=3006 sys=2) SBL-GEN-03006: Error calling function: DICFindTable m_pReqTbl (srpsmech.cpp (74) err=3006 sys=0) SBL-GEN-03006: Error calling function: DICFindTable m_pReqTbl (srpmtsrv.cpp (107) err=3006 sys=0) SBL-GEN-03006: Error calling function: DICFindTable m_pReqTbl (smimtsrv.cpp (1203) err=3006 sys=0) SBL-GEN-03006: Error calling function: DICFindTable m_pReqTbl SmiLayerLog Error Terminate process due to unrecoverable error: 3006. (Main Thread) An inconsistent or corrupted dictionary file "diccache.dat" is likely the cause. Solution: Stop the application server and manually kill the remaining Siebel application specific processes eg., stop_server all pkill siebmtsh pkill siebproc .. Remove $SIEBEL_HOME/bin/diccache.dat file. It will be re-generated during the application server startup Start the application server start_server all

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  • Pet Store Loyalty Programs: I'm Not Loyal Yet!

    - by ruth.donohue
    After two years of constantly being asked (aka "pestered) by my now eight-year-old daughter for a dog (or any pet that is more interactive than a goldfish), I've finally compromised with a hamster purely by chance. Friends of ours had recently brought home a female hamster, and (surprise, surprise) two weeks later, they were looking for homes for 11 baby hamster pups. Since the pups were not yet ready to be weaned from their mother, my daughter and I had several weeks to get ready -- and we spent that extra time visiting a number of local pet stores and purchasing an assortment of hamster books, toys, exercise equipment, food, bedding, and cage -- not cheap! Now, I'm usually an online shopper (i.e. I love reading user reviews and comparing prices), but for kids, there is absolutely no online substitute for actually walking into a store and physically picking out something you want. We have two competing pet shops within close proximity to where we live, and I signed up for their rewards programs to get discounts on select items. I'm sure it takes a while to get my data into the system (after all, I did fill out a form the old-fashioned way), but as it has been more than two weeks for one store and over a week for the other, the window of opportunity is getting smaller as we by now pretty much have most of what we think we need. Everything I've purchased has been purely hamster or small animal related, so in an ideal world, the stores would have me easily figured out as a hamster owner. Here is what I would be expecting of a loyalty rewards program: Point me to some useful links, either information provied by the company or external websites where I can learn more. Any value-add a business can provide to make my life easier makes me a much more loyal customer. What things can I expect as a new pet owner? Any hamster communities? Any hamster-related events? Any vets that specialize in small animals in the vicinity? Send me an email with other related products I may be interested in. Upsell and cross-sell to me. We've go the basics and a couple of luxuries, but at this point, I'm pretty excited (surprisingly) about the hamster, and my daughter is footing the bill with her birthday and Christmas money. She and I would be more than happy to spend her money! Get this information to me faster. As I mentioned, my window of opportunity is getting smaller, as eithe rmy daughter's money will run out on other things or we'll start losing the thrill of buying new hamster toys and treats. I realize this is easier said than done, and undoubtedly, the stores are getting value knowing my basic customer information and purchase history. Buth, they could really benefit by delivering a loyalty program that really earned my loyalty. "Goldeen" needs a new water bottle, yogurt chips, and chew toys as he doesn't seem to like the ones we bought. So for now, I'll just go to whichever store is the most convenient. Oh, and just for fun (not related to this post), here are a couple of videos my daughter really got a kick out of watching: Hamster on a Piano Tic in a Spin-Dryer

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  • Umbraco Developer 's Christmas Office :)

    - by Vizioz Limited
    This weekend my colleague and I decided it was a good idea to decorate our office for Christmas, it's quite difficult to actually photograph it to it's full effect, but you'll have to take our word for it, it looks pretty Christmasy :) We have a 7' Tree covered in lights and decorations, lights around our PC's, tinsel everywhere we could fit it, and even large snow flakes hanging from the ceiling..You'd think we have no work on, but if fact it's the opposite we're manically busy! But hey, it's a bit of fun and it seems to be cheering everyone up in this otherwise rather Dull Regus Serviced Office ;-)We can definitely recommend doing something a bit different, as it's got us noticed and we've already won enough extra work from companies in the building to pay for our office for a year, not bad :)So here's a photo of our office, has anyone else decorated their office? I'd be happy to update this post with any good Christmas office photos that you send me!Happy Christmas all!Chris

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  • Free Webinar on Improving Your Customer Experience with Integrated Channels

    - by divya.malik
    Join Oracle's Regional VP of CRM On Demand- Justin Shriber, Selling Power Magazine's CEO, Gerhard Gschwandtner and IDC Research's Gerrard Murray in an interesting discussion on how to "Integrate Sales Channels to Maximize Revenue & Improve the Customer Experience". You will learn how to: - Build a unified revenue pipeline to shorten sales cycles - Deliver a personalized customer experience and maximize up-sell opportunities - Align sales across all interaction, including online, in person, and via mobile devices - Improve the quality of each and every customer interaction Don't miss the opportunity and register now

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  • Tips for creating great game trailers

    - by Venesectrix
    Impressive trailers for your game can really help show players how awesome your game is, but I'm having trouble finding tips that describe how to create a great trailer. I would like to learn about the best way to decide trailer length, structure, music/sound, and content. Basically, what parts of my game do I show in a trailer, how should the scenes be organized, and how would you do the sound? Any advice on things to avoid would be great as well; for example, I read that splicing some video, switching to a screen with text, switching back to video, etc., probably isn't the best way to do it. Thanks!

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  • What is the difference between a Facebook Group and a Facebook Page

    - by jmort253
    I created a Project Management Stack Exchange Facebook Page to help promote the new Project Management Stack Exchange Site. One of the users suggested a Facebook Group instead. I use Facebook, and I've searched the help pages, but it's not immediately clear to me what the advantages and disadvantages are. Can you provide a list of uses for Groups and uses for Facebook Pages and perhaps some links to resources that help differentiate one from the other?

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  • The curious case(s) of the Microsoft product naming department

    - by AaronBertrand
    A long time ago, in a galaxy far, far away... Okay, it was here on earth, a little over 5 years ago. With SQL Server 2005, Microsoft introduced a very useful feature called the DAC. DAC stands for "dedicated administrator connection"... you can read about it here , but essentially, it allows you a single connection into the server with priority resource allocation - so you can actually get in and kill a rogue process that is otherwise taking over the server. On its own this was a fine acronym choice,...(read more)

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  • Willy Rotstein on Analytics and Social Media in Retail

    - by sarah.taylor(at)oracle.com
    Recently I came across a presentation from Dan Zarrella on "The Science of Retweets. (http://www.slideshare.net/HubSpot/the-science-of-retweets-with-dan-zarrella). It is an insightful, fact-based analysis of how tweets propagate and what makes them successful. The analysis is of course very interesting for those of us interested Tweeting. However, what really caught my attention is how well it illustrates, form a very different angle, some of the issues I am discussing with retailers these days. In particular the opportunities that e-commerce and social media open to those retailers with the appetite and vision to tackle the associated analytical challenges. And these challenges are of course not straightforward.   In his presentation Dan introduces the concept of Observability, I haven't had the opportunity to discuss with Dan his specific definition for the term. However, in practical retail terms, I would say that it means that through social media (and other web channels such as search) we can analyze and track processes by measuring Indicators that were not measurable before. The focus is in identifying patterns across a large number of consumers rather than what a particular individual "Likes".   The potential impact for retailers is huge. It opens the opportunity to monitor changes in consumer preference  and plan the business accordingly. And you can do this almost "real time" rather than through infrequent surveys that provide a "rear view" picture of your consumer behaviour. For instance, you could envision identifying when a particular set of fashion styles are breaking out from the pack, and commit a re-buy. Or you could monitor when the preference for a specific mobile device has declined and hence markdowns should be considered; or how demand for a specific ready-made food typically flows across regions and manage the inventory accordingly. Search, blogging, website and store data may need to be considered in identifying these trends. The data volumes involved are huge (check Andrea Morgan's recent post on "Big Data" in retail) but so are the benefits. As Andrea says, for the first time we can start getting insight into "Why" the business is performing in a certain way rather than just reporting on what is happening. And it is not just about the data volumes. Tackling the challenge also calls for integrated planning systems that can bring data and insight into the context of the Decision Making process Buyers, Merchandisers and Supply Chain managers are following. I strongly believe that only when data and process come together you can move from the anecdotal to systematically improving business performance.   I would love to hear your opinions on these trends and where you think Retail is heading to exploit these topics - please email me: [email protected]

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  • Where to find clients?

    - by Zenph
    Of course, I don't expect anybody give away their 'gold mine' or whatever but I am struggling to see where I should be advertising my services. I have one other developer I work with and we have a lot of happy clients - on freelance websites. Thing is, freelance websites just seem to suck the life out of you when you're being out-bidded by ridiculous rates. I want to attract customers who are more concerned about quality and accountability than price. Any suggestions at all? I'm so lost with this.

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