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• Do first impressions really count?

  - by Matt

  So, i am currently writing something up for a college class. Problem is everything is hypothetical. I need some proof. I believe a first impression on a website is imperative so that people actually use it and in my case, buy your product or services as well. Basically I'm wondering has there been any studies that shows how a better web design will increase revenue for any kind of services? I don't just mean selling products like a T-shirt, but labor services as well. If someone wanted their computer fixed and searched for companies that can do so, will a first impression on the website help them make their decision to use your company? Are there any studies like this? White papers maybe? Thanks!

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• How do I make the jump from developing for Android to Windows Phone 7?

  - by Rob S.

  I'm planning on making the jump over from developing apps for Android to developing apps for Windows Phone 7 as well. For starters, I figured I would port over my simplest app. The code itself isn't much of a problem as the transition from Java to C# isn't that bad. If anything, this transition is actually easier than I expected. What is troublesome is switching SDKs. I've already compiled some basic Windows Phone 7 apps and ran through some tutorials but I'm still feeling a bit lost. For example, I'm not sure what the equivalent of a ScrollView on Android would be on Windows Phone 7. So does anyone have any advice or any resources they can offer me to help me make this transition? Additionally, any comments on the Windows Phone 7 app market (especially in comparison to the Android market) would also be greatly appreciated. Thank you very much in advance for your time.

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• What is a good way to measure game virality?

  - by Chris Garrett

  I have added some social features to an iPhone game (Lexitect if you're curious), such as email, Twitter, and Facebook integration for sharing high scores. Along with these features, I am measuring how many times users make it to each step. The goal of these features are to make the game more viral, and I am trying to get to a measure of game virality. I would think that a game virality metric would produce a number based on 1.0, where 1.0 = zero viral growth, and 1.01 would represent 1% viral growth over some unit of time. How is virality normally measured, and in what units? How is time capped on the metric? i.e. if I gave each player a year to determine how many recommendations they make, I wouldn't get any real numbers for a year from the time I start tracking it. Are there any standards for tracking virality in a meaningful way?

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• Want to tap into a niche market. Do I create new site or bolt on to existing site?

  - by nitbuntu

  Hi, After a lot of heard work and a few years of perseverance, I'm seeing regular sales on my website which have been steadily growing over the past year. However, the entrepreneur in me wants tap into a niche market which I've become very interested in. It's possible to bolt on this niche onto my existing site as an additional category, without it looking too out of place; my new category of products would also benefit from the ranking my current site gets. The kind of people who would purchase these new niche products, however, are very particular and obsessive about detail. So, for example, many Vegetarians would not eat in KFC even if they were to introduce a new range of Veggie burgers. So, I thought it best to create a new website and since my existing site was created using an 'old-school' shopping cart and there are many more up-to-date, feature-rich, ones available now, I wanted to use a different shopping cart system. My dilemma is that I already have 2 websites (1 b2c and another b2b site) and maintaining a 2nd b2c site would end up vastly increasing my workload and I fear that I would not be able to pay adequate attention to all the sites. Moreover, the additional customer service work (e.g. answering emails from many separate email accounts) could end up being too confusing and difficult to maintain. The easy answer would be to take on an employee, but I'm just not earning enough to justify this yet. If anyone has any tips or experience they'd like to share, which could help me answer this question, I'd be highly grateful.

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• BI-Applications Special Price Promotion for Partners

  - by Mike.Hallett(at)Oracle-BI&EPM

  Partners should keep in mind the “Midsize Market” pricing promotion for BI-Applications solution packages, with reduced minimums applicable to Oracle's Business Intelligence Products, and a pre-approved 50% discount. ·       Partners additionally get their normal e-business reseller discount. This now makes it most attractive to offer the pre-built BI-Applications such as Manufacturing Analytics, Financial Analytics, Procurement and Spend Analytics, Project Analytics, and Human Resources Analytics, to both customers newly implementing Oracle ERP, and for the many existing Oracle ERP (eBusiness suite, Peoplesoft and JDE) customers. To answer any questions, and to get the partner document with further details of this offer, or to work with us on our local sales campaigns targeting existing ERP customers, please send your query to [email protected] or [email protected]: or discuss it with your local Oracle Sales or Channel representative for Applications to Midsize Enterprises.  This promotion is ONLY for End Customers whose organisations have an Annual Revenue (or Public Sector Budget) below $500 million, and who are based in Europe, the Middle East or Africa. For more information see the orginal article, “New fy13 BI-Applications Price Promotion for MIDSIZE CUSTOMERS”  and send your query to [email protected].

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• How does Wikipedia's SEO work?

  - by Josh Siegl

  i'm sorry if this question is misplaced or doesn't belong here. I'm currently developing an app for android and IOS and of course i'm thinking about the best ways to market it. Last night I Google'd somebody else's app and the third link in was a Wikipedia page on it, I never even thought of apps having Wikipedia pages, but alas there it was. And of course it was very helpful in determining exactly what the app did and in what cases it was useful for (something that's absolutely crucial for potential customers to understand). So then I got to thinking that I should create a Wiki for my app, but how does Wikipedia apply SEO? I know that the question could be overly complicated or specific, i'm just looking for general answers. For instance when somebody Google's my app, where does Wikipedia display on the results? When I create a Wiki for my app, how do I ensure that the Wikipedia page shows in the search results (is there any way to do that? ) I'm sure i'll find all of this out later when I create a Wiki for my app, I guess i'm just asking this out of curiosity. So how does Wikipedia's search engine optimization work? (on a page by page basis)

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• How do I make the jump from Android to Windows Phone 7?

  - by Rob S.

  I'm planning on making the jump over from developing apps for Android to developing apps for Windows Phone 7 as well. For starters, I figured I would port over my simplest app. The code itself isn't much of a problem. The transition from Java to C# isn't that bad. It's actually easier than I expected. What is troublesome is switching SDKs. I've already compiled some basic Windows Phone 7 apps and ran through some tutorials but I'm still feeling a bit lost. For example, I'm not sure what the equivalent of a ScrollView on Android would be on Windows Phone 7. So does anyone have any advice or any resources they can offer me to help me make this transition? Additionally, any comments on the Windows Phone 7 app market (especially in comparison to the Android market) would be greatly appreciated as well. Thank you very much in advance for your time.

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• Become an Oracle BI or Hyperion Ace Director

  - by Mike.Hallett(at)Oracle-BI&EPM

  Now you are a specialised Partner, how can you go even further to differentiate yourself as a real expert in the field, and cement closer links with Oracle’s R&D and Strategy teams ? Become an Oracle BI or Hyperion ACE Director , and you get more air-time to publish your ideas and stories throughout the Oracle network, and thereby promote yourself and your company.  Often ACE Directors get more involvement in product development advisory boards and Beta testing programmes. What is the Oracle ACE Program? The Oracle ACE Program is designed to recognize and reward members of the Oracle Technology and Applications communities for their contributions to those communities. These individuals are technically proficient and willingly share their knowledge and experiences.  Read the FAQ for more details.

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• New Oracle BI Mobile Demonstration and SampleApp V305 on OTN

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 There is a new version of the Oracle BI Mobile HD app for iPhones and iPad. So download / update your App now. Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} Then we have also changed the public server for hosting the Oracle BI Mobile Demonstration. This server image is based on the standard OBIEE 11.1.1.7 Sample Application (V305) which you can also download as a VirtualBox Image (this is a turnkey virtual environment with full SampleAppV305 preconfigured) from OTN here.   When your App is on your iPad, go into the “Settings” and “Add Server” to fill in the host location and access details as shown below: · Host = slc02ojq.oracle.com · Port = 7780 · Username = Prodney · Password = Admin123 · Note: SSL and SSO = OFF This same SampleApp V305 Demonstration server can also be accessed from your PC browser @ http://slc02ojq.oracle.com:7780/analytics. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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• What to do when product range evolves and site name does not reflect this?

  - by nitbuntu

  Suppose, just as an example, I have a website with domain www.gifts-for-dogs.com.....but after a few years I start selling stuff for Cats and Fish. I may not keep enough of a range of products for these other type of pets yet, so can't justify changing the domain name and logo (to something like gifts-for-pets.com) just yet....but envisage that I eventually may have to in the not too distant future. What would be a good strategy here and what are the steps I would have to consider before making these changes?

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• Track sales and commission with third-party tool

  - by Andrew

  I have a clothing website where I link to various clothing retailers. I have reached an agreement with one of the retailers whereby they will pay a commission to us for every sale they make from traffic that was referred by our site. I need a mechanism for tracking how much commission should be paid to us, that involves as little work as possible to implement from their side. We both have Google Analytics. Option 1: They record a goal in their GA account whenever someone makes a purchase on their site. They see how many completed goals are marked as referral traffic from our site and calculate commission accordingly. The problem with this is that the whole process of calculating and paying commission will be manual. They will need to frequently check how many sales were generated by referral traffic from our site, and probably we will have to chase them for commission payments. Also - since we won't have access to their GA data - we will need to trust that they report all sales accurately. Option 2: Sign them up to an affiliate network like Commission Junction or Google's Affiliate Network, and connect to them through this network. The problem with this solution is that it seems too heavyweight; ideally we don't want to ask a retailer to go through the whole sign up process just to deal with us and pay us commission. I am assuming that there must be some lightweight service that tracks the number of sales by one site and pays commission accordingly to the other site, where the sign up and installation procedure is simple and fast.

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• devlog & community engagement: where to start?

  - by Lai Yu-Hsuan

  I heard one of the ways to promote games is to start a development log, but I haven't gotten it to this day. Where should I start? Though I have had a blog, this idea seems a infinite loop: Writing blog to promote game, then I have to promote my blog and nothing becomes easier. So, where do you post devlog? Or you post other interesting things in some communities? Are there some examples that I can learn from?

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• How do games make money? What models do they use?

  - by cable729

  I'm trying to research the ways in which games make money. I want to know more about the models they use (free/premium, trial/subscription, free-to-play with micro-transactions, etc.). In addition, I want information on which models work for which games, what models are best for which age groups, etc. I've tried my best to find information, and Google hasn't turned anything up at all. I think I'll stop by my University's library and see if there's anything there. This may seem like a broad question, but I'm looking for links and titles of books, not typed-out answers.

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• Looking for articles/books on: How do games make money? What models do they use?

  - by cable729

  I'm trying to research the ways in which games make money. I want to know more about the models they use (free/premium, trial/subscription, free-to-play with micro-transactions, etc.). In addition, I want information on which models work for which games, what models are best for which age groups, etc. I've tried my best to find information, and Google hasn't turned anything up at all. I think I'll stop by my University's library and see if there's anything there. This may seem like a broad question, but I'm looking for links and titles of books, not typed-out answers.

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• Does 20,000 free downloads mean at least 500 paid sales? [closed]

  - by techno

  I have found certain shareware software products have large number of downloads. My question is if there are some 20,000 free downloads, how many of the downloaders would have actually bought and paid for this software? For Conversion sake consider the FastStone Image viewer which is actually free http://www.faststone.org/FSResizerDetail.htm but what could it earn if it was charged 30$ and about 10,000 downloads. Have any-of you have experience in selling such a product

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• Multiple Businesses at The Same Physical Address - SEO / Google Places

  - by Howdy_McGee

  I was wondering what kind if there would be any negative effects to have multiple businesses having the exact same physical address on their website. Currently we have five businesses at the exact same address and it shows on their website, so when people google one of the five businesses address their going to get multiple results from multiple website most of which will not be what their looking for. What is a way around this / what can I do about this? Would adding "Suite Numbers" be a solution? A thought occurred that it might be a good idea to create a landing page for users that are looking up a business by it's address via google. The page will bring up multiple businesses since we have a few at the same address but if we have a landing page at the top which then leads to multiple businesses that might solve the multiple address seo problem. Going to keep researching it though. I also know for Google Places (possible bing local and yahoo local) this could also become a problem. I've submitted an inquiry with them but I wanted to know if anybody had a ready-made solution around this so that Google doesn't bunch all these companies together into one. Thanks!

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• Wired : "Japanese despise western games" - how much is it true?

  - by user712092

  Wired has article that western games are seen as "bad games". Why is that? If that is true, than what do they see as bad? This article, i think, is biased towards western games: “The other day,” says Q Entertainment’s Mielke, “I was having lunch with a friend and I said, ‘Have you ever played StarCraft?’ And he said, ‘What’s StarCraft?’ Sometimes it’s just really shocking that their gaming vocabulary isn’t as extensive as it could be. I think Japanese game developers need to start playing other people’s games to open their minds, just like a writer might want to read classic literature to be inspired.” Rather than trusting such articles, I rather ask here.

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• Choosing a mobile advertising mediator over going it alone

  - by Notbad

  We have finished our first game for IOS/Android. We would like to give it away adding ads to it. I have been reading a lot about the subject but it is a bit overwhelming for starters. From what I read, it seems there are some important points to have into consideration: 1) Do as much localization as you can (target your audience with ads they could be interested for the zone they live in). 2) Do not over advertise in your application. At this moment we have decided to go with AdMob. It seems an easy option to setup for beginners and have a good set of ad networks. My question is, will we earn less for example for iAds using adMob than implementing iAds without a mediator? Are adMob paying less than others (this is what I remember for some artilces I read)?. It would be nice to hear from people with experience on this to let us light our way a bit.

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• What are the tactics used to discover what kind of affiliate products will do well in your website?

  - by freethinker

  I'm starting to post some affiliate ads on my website. As it happens, I am not even close to making a sale. I'm not sure if the products I have chosen will appeal to the audience I have. I'm not sure if the volume of traffic is enough to support affiliate programs. I get about 8000-9000 visitors everyday. But since its growing constantly, thats not much of a worry. But I'm surely struggling to figure out what kind of products to market? (its a techie site). Is there a service/tool which can analyze the website and suggest what products will do well and what won't?

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• Ad Service That Lets You Choose Your Ad, and Then Some [on hold]

  - by user3634450

  I'm trying to build an app for both Android and/or iOS where part of the gameplay actually involves ads as a texture. I need to be able to choose which ads I would like to use. I need to be able to be able to identify the ads (which if I can choose which ads show up in the app shouldn't be that hard). I need to be able to swap in and out new ads on what could possibly be a daily basis (and don't want to have to update the app to do it). And as if that wasn't too needy a list, I need to be able to load 50 ads from the pool of ads I deem fit, all to each and every user of the app at least every couple of days. I don't care if the ads pay, I'm not looking for clicks, but I don't want to have to make 50 fake ads every couple of days, from an "artistic" level I don't want the content to feel phony or fake, and I don't really have a way to load content to each user via some internet source (if anyone could name one that would be great). I'm not sure what kind of ad provider would like or even approve of this, in fact just what I've described might be against Google Play's or iTunes' content developer policies, but if anyone could give me any advice to steer me in the right direction it would be greatly appreciated, thank you.

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• Should developers make their games easier with new versions?

  - by Gil Kalai

  It seems that the game Angry Birds is becoming gradually easier with new versions. Maybe so people get the illusion of progress and satisfaction of breaking new records? I would like to know if gradual small modifications of games to enhance the sense of improvement and learning by users is known/common/standard practice in game developing. (I don't mean to say that there is anything wrong with such a practice.)

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• To sell or give for free

  - by QAH

  Hello everyone! I am currently making a game that I was originally planning to sell. It is a simple 2D arcade style game for the PC. I've seen many indie games become popular and generate revenue from advertisements, but the game itself remains free. I need some advice on whether or not I should sell my game, release it for free with advertisements, or ask for donations and keep the game free. I feel that my game is fun, but of course the graphics aren't tip top because I am a programmer, not an artist. I just take screenshots of 3D models I get from Turbosquid and crop around it to make a sprite. Also, and I could be very wrong about this, it seems that there are more legal issues surrounding selling a game than making it free and generating revenue from advertisement, or asking for donations. If I am wrong, someone please correct me. Also, I am very interested in generating some revenue for my work, but that isn't at the very top of my list. I am in my last year of high school, soon to be going to college, and I am going to major in computer science/software engineering. So I am trying to gain some preliminary experience at home by coding stuff every day. One way of getting this experience is by making this game. So what do you think? What route should I take? What has worked well with other indie games? Thanks in advance.

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• Why Do Spreadsheets Not Work in an Enterprise Planning Environment ?

  - by Mike.Hallett(at)Oracle-BI&EPM

  “Around 93% of managers gather or analyze information in spreadsheets and 54% spend more time gathering information than analyzing it....”  Find answers in this Whitepaper: some extracts below: “Traditional budgeting and planning is a straight jacketed and hierarchical exercise.... how many businesses have planning and reporting processes that are smart, agile and aligned? The networked economy challenges the fundamentals of business organization, for example, where does the front-office stop and does the back-office start?  Is it still meaningful to plan for customer, channel, or product profitability, or is transaction profitability the only measure that counts? “Although conceptually, the idea of enterprise business planning is relatively straightforward it has proven to be illusive, because of over reliance on spreadsheet-bound processes, a lack of control over data quality/management, limited use of advanced planning tools and the cultural impediments that afflict many planning processes. “In the absence of specialist tools, businesses tend to opt for ‘broad brush’ assumptions in financial plans which merely approximate the more granular assumptions used in operational plans. “Most businesses are familiar with the relationship between risk and reward but in assessing potential opportunities and developing business plans rarely acknowledge risks and probability in a formal way. Get your customer to see how they do against the “Enterprise Business Planning Checklist”: get them to read the Whitepaper.

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• Great new Million Dollar Question videos for ENDECA

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Traditional BI can tell you what your sales $ revenue looks like, but may struggle to answer the “Million Dollar Questions” of why are they trending that way and what can I do about it ? Try this short Business focused video to find out how customers can start Answering the Million Dollar Question with Oracle Endeca. Meanwhile, for IT and partners, you might want to know a little more about how this technology fits together, and how you can start Changing the Game with Oracle Endeca Information Discovery.

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• Legal concerns with orchestrating a music submission contest

  - by Amplify91

  My team and I are getting pretty far along in the development of our latest game and have been thinking about audio. We decided to host an audio submission contest where we will offer a little cash and some equity stake in the game as prizes. We are also giving away copies of the game to participants. We hope not only to find audio for our game, but to meet some cool sound artists and promote the game a bit through the process. First of all, is this even a good idea? What are some potential dangers in doing this? Will it even be well received among artists? Secondly, I wrote up some Terms and Conditions in my best legal-speak to try to protect us and clarify how the contest will be run. Are these sufficient to make sure everyone involved is treated fairly and is legally protected? They are as follows: All submissions (The Submission) must be licensed under a Creative Commons Attribution 3.0 Unported License (CC-BY-3.0) By applying a CC-BY-3.0 license, you (The Submitter) expressly give Detour Games (and all members wherein) permission to copy, distribute, transmit, modify, adapt, and make commercial use of The Submission. The Submitter must own all rights to The Submission and be within their rights to license it as specified and submit it. The Submitter claims responsibility for the legality of The Submission. If The Submission is found to infringe on the rights of a person or entity other than those of The Submitter, Detour Games will not be held liable as all responsibility and liability for the legality of The Submission is that of The Submitter's. No more than two free copies of The Game per submitter. All flat cash prizes will only be disbursed pending the success of our first $5,000 Kickstarter campaign. These prizes will be disbursed 30 days after Detour Games receives the Kickstarter funds. All equity prizes (percentage of profits) are defined as the given percent of total profits after costs for a period of one year (12 months) after the release of RAW. These prizes will be disbursed semi-annually. All prize money will be disbursed through either an electronic fund transfer through a service such as PayPal or by a mailed money order. It is The Submitter's responsibility to cooperate with Detour Games in the disbursement of the funds. Detour Games reserves the right to change these Terms and Conditions at any time without notice. By participating in the contest, The Submitter agrees to and accepts all terms and conditions listed. What else could I do (legally) to protect everyone involved?

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