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• Die individuelle Lizenz zum Erfolg

  - by A&C Redaktion

  Wer will schon mit anderen über einen Kamm geschoren werden? All unsere Partner sind auf sehr unterschiedliche Bereiche spezialisiert und arbeiten mit einem breiten Spektrum an Kunden, die wiederum eine Vielzahl besonderer Bedürfnisse mitbringen. Dieser Vielfalt entsprechend, bietet Oracle ein ausdifferenziertes Lizenzierungsmodell. Speziell für die unabhängigen Softwarepartner (ISVs) erläutert Senior Channel Manager Sven Jürgens im Gespräch mit Holger Pölzl, welche Form der Lizenzierung zu welchem Vorhaben passt. Neben der klassischen Full Use Lizenz gibt es beispielsweise noch deutlich günstigere Arten, von Application Specific Full Use (ASFU) oder Embedded Software Licensing (ESL) bis hin zu SAAS- oder Hosting-Angeboten. Welches Modell das richtige ist, entscheiden die beiden am liebsten im direkten Gespräch mit dem Partner. Kontaktieren Sie uns: Sven Jürgens und Holger Pölzl.

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• How do I make the jump from developing for Android to Windows Phone 7?

  - by Rob S.

  I'm planning on making the jump over from developing apps for Android to developing apps for Windows Phone 7 as well. For starters, I figured I would port over my simplest app. The code itself isn't much of a problem as the transition from Java to C# isn't that bad. If anything, this transition is actually easier than I expected. What is troublesome is switching SDKs. I've already compiled some basic Windows Phone 7 apps and ran through some tutorials but I'm still feeling a bit lost. For example, I'm not sure what the equivalent of a ScrollView on Android would be on Windows Phone 7. So does anyone have any advice or any resources they can offer me to help me make this transition? Additionally, any comments on the Windows Phone 7 app market (especially in comparison to the Android market) would also be greatly appreciated. Thank you very much in advance for your time.

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• What is a good way to measure game virality?

  - by Chris Garrett

  I have added some social features to an iPhone game (Lexitect if you're curious), such as email, Twitter, and Facebook integration for sharing high scores. Along with these features, I am measuring how many times users make it to each step. The goal of these features are to make the game more viral, and I am trying to get to a measure of game virality. I would think that a game virality metric would produce a number based on 1.0, where 1.0 = zero viral growth, and 1.01 would represent 1% viral growth over some unit of time. How is virality normally measured, and in what units? How is time capped on the metric? i.e. if I gave each player a year to determine how many recommendations they make, I wouldn't get any real numbers for a year from the time I start tracking it. Are there any standards for tracking virality in a meaningful way?

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• Hardware from Oracle, Pricing for Education (HOPE) Program: New version now available!

  - by Cinzia Mascanzoni

  With HOPE Version 5, Oracle offers education institutions even more unmatched savings on its award-winning systems products making it more affordable for educational institutions to create scalable, high-performing, and low TCO teaching and learning environments. With special discounts for you, on selected Sun products from Oracle, the net result is that you can assist your Resellers in reducing the impact on their customers' budget in two ways: • Lower the total cost for technology acquisition of systems and hardware, for the end user • Reduce the environmental impact of the educational institutions served by your Resellers, by running and maintaining a lower cost, more efficient infrastructure Start today to take advantage of the new release of this exciting program from Oracle. Check the EMEA VAD Resource Center for a description of the products and discounts offered to you and to find links to more detailed information about these Sun products.

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• Become an Oracle BI or Hyperion Ace Director

  - by Mike.Hallett(at)Oracle-BI&EPM

  Now you are a specialised Partner, how can you go even further to differentiate yourself as a real expert in the field, and cement closer links with Oracle’s R&D and Strategy teams ? Become an Oracle BI or Hyperion ACE Director , and you get more air-time to publish your ideas and stories throughout the Oracle network, and thereby promote yourself and your company.  Often ACE Directors get more involvement in product development advisory boards and Beta testing programmes. What is the Oracle ACE Program? The Oracle ACE Program is designed to recognize and reward members of the Oracle Technology and Applications communities for their contributions to those communities. These individuals are technically proficient and willingly share their knowledge and experiences.  Read the FAQ for more details.

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• How does Wikipedia's SEO work?

  - by Josh Siegl

  i'm sorry if this question is misplaced or doesn't belong here. I'm currently developing an app for android and IOS and of course i'm thinking about the best ways to market it. Last night I Google'd somebody else's app and the third link in was a Wikipedia page on it, I never even thought of apps having Wikipedia pages, but alas there it was. And of course it was very helpful in determining exactly what the app did and in what cases it was useful for (something that's absolutely crucial for potential customers to understand). So then I got to thinking that I should create a Wiki for my app, but how does Wikipedia apply SEO? I know that the question could be overly complicated or specific, i'm just looking for general answers. For instance when somebody Google's my app, where does Wikipedia display on the results? When I create a Wiki for my app, how do I ensure that the Wikipedia page shows in the search results (is there any way to do that? ) I'm sure i'll find all of this out later when I create a Wiki for my app, I guess i'm just asking this out of curiosity. So how does Wikipedia's search engine optimization work? (on a page by page basis)

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• How do I make the jump from Android to Windows Phone 7?

  - by Rob S.

  I'm planning on making the jump over from developing apps for Android to developing apps for Windows Phone 7 as well. For starters, I figured I would port over my simplest app. The code itself isn't much of a problem. The transition from Java to C# isn't that bad. It's actually easier than I expected. What is troublesome is switching SDKs. I've already compiled some basic Windows Phone 7 apps and ran through some tutorials but I'm still feeling a bit lost. For example, I'm not sure what the equivalent of a ScrollView on Android would be on Windows Phone 7. So does anyone have any advice or any resources they can offer me to help me make this transition? Additionally, any comments on the Windows Phone 7 app market (especially in comparison to the Android market) would be greatly appreciated as well. Thank you very much in advance for your time.

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• What to do when product range evolves and site name does not reflect this?

  - by nitbuntu

  Suppose, just as an example, I have a website with domain www.gifts-for-dogs.com.....but after a few years I start selling stuff for Cats and Fish. I may not keep enough of a range of products for these other type of pets yet, so can't justify changing the domain name and logo (to something like gifts-for-pets.com) just yet....but envisage that I eventually may have to in the not too distant future. What would be a good strategy here and what are the steps I would have to consider before making these changes?

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• New Oracle BI Mobile Demonstration and SampleApp V305 on OTN

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 There is a new version of the Oracle BI Mobile HD app for iPhones and iPad. So download / update your App now. Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} Then we have also changed the public server for hosting the Oracle BI Mobile Demonstration. This server image is based on the standard OBIEE 11.1.1.7 Sample Application (V305) which you can also download as a VirtualBox Image (this is a turnkey virtual environment with full SampleAppV305 preconfigured) from OTN here.   When your App is on your iPad, go into the “Settings” and “Add Server” to fill in the host location and access details as shown below: · Host = slc02ojq.oracle.com · Port = 7780 · Username = Prodney · Password = Admin123 · Note: SSL and SSO = OFF This same SampleApp V305 Demonstration server can also be accessed from your PC browser @ http://slc02ojq.oracle.com:7780/analytics. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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• How do games make money? What models do they use?

  - by cable729

  I'm trying to research the ways in which games make money. I want to know more about the models they use (free/premium, trial/subscription, free-to-play with micro-transactions, etc.). In addition, I want information on which models work for which games, what models are best for which age groups, etc. I've tried my best to find information, and Google hasn't turned anything up at all. I think I'll stop by my University's library and see if there's anything there. This may seem like a broad question, but I'm looking for links and titles of books, not typed-out answers.

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• How do I pitch ASP.NET over PHP to a potential client?

  - by roman m

  I work at a Microsoft shop doing mainly web development. We had a client who asked us to review (improve) the data model for his web app, but said that he wants to develop his app in PHP (he knows "a guy" who can do it). When I asked him why he wants to go with PHP, he gave me the standard set of arguments from the 90's: Microsoft is evil, and PHP is free Writing an ASP.NET app is more expensive (software-wise) Why would Facebook use PHP if it was a bad idea? [classic] He had a few more comments about the costs associated with going .NET. The truth is that "Microsoft is expensive" does not hold water any longer, with their "Express" suite, you can develop an ASP.NET app without paying anything for software. When it comes to hosting, you can save a few bucks with PHP over .NET, but that's a small fraction of the projected development costs (we quoted 10-15k). Going back to my question, what arguments would I give to a client in favor of ASP.NET over PHP? [please provide sources for quantitative claims]

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• VAD Training Dates for OMM Deal Registration Move to OPS

  - by Cinzia Mascanzoni

  Attend Training – Oracle will offer multiple VAD and VAR training sessions beginning October 29, 2012. It is recommended that all users attend one of these important sessions.  Detailed instructions on each of these tasks can be found on the OPS Information Page

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• devlog & community engagement: where to start?

  - by Lai Yu-Hsuan

  I heard one of the ways to promote games is to start a development log, but I haven't gotten it to this day. Where should I start? Though I have had a blog, this idea seems a infinite loop: Writing blog to promote game, then I have to promote my blog and nothing becomes easier. So, where do you post devlog? Or you post other interesting things in some communities? Are there some examples that I can learn from?

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• Looking for articles/books on: How do games make money? What models do they use?

  - by cable729

  I'm trying to research the ways in which games make money. I want to know more about the models they use (free/premium, trial/subscription, free-to-play with micro-transactions, etc.). In addition, I want information on which models work for which games, what models are best for which age groups, etc. I've tried my best to find information, and Google hasn't turned anything up at all. I think I'll stop by my University's library and see if there's anything there. This may seem like a broad question, but I'm looking for links and titles of books, not typed-out answers.

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• Wired : "Japanese despise western games" - how much is it true?

  - by user712092

  Wired has article that western games are seen as "bad games". Why is that? If that is true, than what do they see as bad? This article, i think, is biased towards western games: “The other day,” says Q Entertainment’s Mielke, “I was having lunch with a friend and I said, ‘Have you ever played StarCraft?’ And he said, ‘What’s StarCraft?’ Sometimes it’s just really shocking that their gaming vocabulary isn’t as extensive as it could be. I think Japanese game developers need to start playing other people’s games to open their minds, just like a writer might want to read classic literature to be inspired.” Rather than trusting such articles, I rather ask here.

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• The use of LGPL for Commercial use

  - by Smarty Twiti

  I am trying to make my first app for sale, I would like to ask some questions for those who have already sold their software: Have you used a Framework/Lib whose LGPL License? if yes, what are the impressions of your customers? for example, if your customers/ competitors from the market reveal technology/secrets that you used in your solution (as LGPL requires that you make a Dynamic Link (.DLL) for your libs and you clearly tell the use of a Lib/Framework ...). Full story: For my project, I used a framework LGPL/commercial (Dual License) the second one it was too expensive (about 3000 USD) which pushed me to use LGPL.. however I still concerned.. That is why I ask for advise and especially motivations... Please do not hesitate to participate... Thanks in advance.

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• Multiple Businesses at The Same Physical Address - SEO / Google Places

  - by Howdy_McGee

  I was wondering what kind if there would be any negative effects to have multiple businesses having the exact same physical address on their website. Currently we have five businesses at the exact same address and it shows on their website, so when people google one of the five businesses address their going to get multiple results from multiple website most of which will not be what their looking for. What is a way around this / what can I do about this? Would adding "Suite Numbers" be a solution? A thought occurred that it might be a good idea to create a landing page for users that are looking up a business by it's address via google. The page will bring up multiple businesses since we have a few at the same address but if we have a landing page at the top which then leads to multiple businesses that might solve the multiple address seo problem. Going to keep researching it though. I also know for Google Places (possible bing local and yahoo local) this could also become a problem. I've submitted an inquiry with them but I wanted to know if anybody had a ready-made solution around this so that Google doesn't bunch all these companies together into one. Thanks!

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• What are the tactics used to discover what kind of affiliate products will do well in your website?

  - by freethinker

  I'm starting to post some affiliate ads on my website. As it happens, I am not even close to making a sale. I'm not sure if the products I have chosen will appeal to the audience I have. I'm not sure if the volume of traffic is enough to support affiliate programs. I get about 8000-9000 visitors everyday. But since its growing constantly, thats not much of a worry. But I'm surely struggling to figure out what kind of products to market? (its a techie site). Is there a service/tool which can analyze the website and suggest what products will do well and what won't?

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• Ad Service That Lets You Choose Your Ad, and Then Some [on hold]

  - by user3634450

  I'm trying to build an app for both Android and/or iOS where part of the gameplay actually involves ads as a texture. I need to be able to choose which ads I would like to use. I need to be able to be able to identify the ads (which if I can choose which ads show up in the app shouldn't be that hard). I need to be able to swap in and out new ads on what could possibly be a daily basis (and don't want to have to update the app to do it). And as if that wasn't too needy a list, I need to be able to load 50 ads from the pool of ads I deem fit, all to each and every user of the app at least every couple of days. I don't care if the ads pay, I'm not looking for clicks, but I don't want to have to make 50 fake ads every couple of days, from an "artistic" level I don't want the content to feel phony or fake, and I don't really have a way to load content to each user via some internet source (if anyone could name one that would be great). I'm not sure what kind of ad provider would like or even approve of this, in fact just what I've described might be against Google Play's or iTunes' content developer policies, but if anyone could give me any advice to steer me in the right direction it would be greatly appreciated, thank you.

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• To sell or give for free

  - by QAH

  Hello everyone! I am currently making a game that I was originally planning to sell. It is a simple 2D arcade style game for the PC. I've seen many indie games become popular and generate revenue from advertisements, but the game itself remains free. I need some advice on whether or not I should sell my game, release it for free with advertisements, or ask for donations and keep the game free. I feel that my game is fun, but of course the graphics aren't tip top because I am a programmer, not an artist. I just take screenshots of 3D models I get from Turbosquid and crop around it to make a sprite. Also, and I could be very wrong about this, it seems that there are more legal issues surrounding selling a game than making it free and generating revenue from advertisement, or asking for donations. If I am wrong, someone please correct me. Also, I am very interested in generating some revenue for my work, but that isn't at the very top of my list. I am in my last year of high school, soon to be going to college, and I am going to major in computer science/software engineering. So I am trying to gain some preliminary experience at home by coding stuff every day. One way of getting this experience is by making this game. So what do you think? What route should I take? What has worked well with other indie games? Thanks in advance.

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• Should developers make their games easier with new versions?

  - by Gil Kalai

  It seems that the game Angry Birds is becoming gradually easier with new versions. Maybe so people get the illusion of progress and satisfaction of breaking new records? I would like to know if gradual small modifications of games to enhance the sense of improvement and learning by users is known/common/standard practice in game developing. (I don't mean to say that there is anything wrong with such a practice.)

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• Choosing a mobile advertising mediator over going it alone

  - by Notbad

  We have finished our first game for IOS/Android. We would like to give it away adding ads to it. I have been reading a lot about the subject but it is a bit overwhelming for starters. From what I read, it seems there are some important points to have into consideration: 1) Do as much localization as you can (target your audience with ads they could be interested for the zone they live in). 2) Do not over advertise in your application. At this moment we have decided to go with AdMob. It seems an easy option to setup for beginners and have a good set of ad networks. My question is, will we earn less for example for iAds using adMob than implementing iAds without a mediator? Are adMob paying less than others (this is what I remember for some artilces I read)?. It would be nice to hear from people with experience on this to let us light our way a bit.

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• How to get out of supporting deadend sales pitches?

  - by JoseK

  As part of being a programmer, you often are asked to provide estimates/ make slideware / do technical demos for Sales teams to present to end-clients. Sometimes we go along for the 'technical' discussions or 'strategic capability planning' or some similar mumbo-jumbo. Sometimes, you kind of know which ones are totally going to fail and are not worth pursuing but the Sales guys present fake optimism and extract 'few more slides' out of you or the 'last conference call'. These don't lead to anywhere and are just a waste of time from other tasks for the week. My question is how do you get out of these situations without coming across as non-cooperative. Updated after Kate Gregory's answer: The problem is related to projects we know are doomed (from the technical feedback we've received) But Sales ain't convinced since they've just had a call higher up the management chain - so it's definitely going ahead !

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• As a indie, how to protect your game?

  - by user16829

  As a indie, you might not work in a company. And you may have a great game idea and you feel it gonna be a big success. When you released your game. How do you protect it as your own creation? So that someone also can't steal the title and publish a "sequel" e.g. Your-Game-Name 2,3,4. Or even produce by-products like Angry Birds but without your permission. So how we can prevent these from happening by legal methods. Like copyrights, trademarks? If a professional can fill us those info, it will be great.

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• Why Do Spreadsheets Not Work in an Enterprise Planning Environment ?

  - by Mike.Hallett(at)Oracle-BI&EPM

  “Around 93% of managers gather or analyze information in spreadsheets and 54% spend more time gathering information than analyzing it....”  Find answers in this Whitepaper: some extracts below: “Traditional budgeting and planning is a straight jacketed and hierarchical exercise.... how many businesses have planning and reporting processes that are smart, agile and aligned? The networked economy challenges the fundamentals of business organization, for example, where does the front-office stop and does the back-office start?  Is it still meaningful to plan for customer, channel, or product profitability, or is transaction profitability the only measure that counts? “Although conceptually, the idea of enterprise business planning is relatively straightforward it has proven to be illusive, because of over reliance on spreadsheet-bound processes, a lack of control over data quality/management, limited use of advanced planning tools and the cultural impediments that afflict many planning processes. “In the absence of specialist tools, businesses tend to opt for ‘broad brush’ assumptions in financial plans which merely approximate the more granular assumptions used in operational plans. “Most businesses are familiar with the relationship between risk and reward but in assessing potential opportunities and developing business plans rarely acknowledge risks and probability in a formal way. Get your customer to see how they do against the “Enterprise Business Planning Checklist”: get them to read the Whitepaper.

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