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• E-Business Suite Plug-in 12.1.0.1 for Enterprise Manager 12c Now Available

  - by Steven Chan (Oracle Development)

  Oracle E-Business Suite Plug-in 12.1.0.1.0 is now available for use with Oracle Enterprise Manager 12c.  Oracle E-Business Suite Plug-in 12.1.0.1 is an integral part of Oracle Enterprise Manager 12 Application Management Suite for Oracle E-Business Suite. This latest plug-in extends EM 12c Cloud Control with E-Business Suite specific system management capabilities and features enhanced change management support. The Oracle Enterprise Manager 12c Application Management Suite for Oracle E-Business Suite includes: Oracle E-Business Suite Plug-in 12.1.0.1 combines functionality that was available in the previously-standalone Application Management Pack for Oracle E-Business Suite and Application Change Management Pack for Oracle E-Business Suite with Oracle Real User Experience Insight Oracle Configuration & Compliance capabilities  Features that were previously available in the standalone management packs are now packaged in the Oracle E-Business Suite Plug-in, which is certified with Oracle Enterprise Manager 12c Cloud Control:  Functionality previously available for Application Management Pack (AMP) is now classified as “System Management for Oracle E-Business Suite” within the plug-in. Functionality previously available for Application Change Management Pack (ACMP) is now classified as “Change Management for Oracle E-Business Suite” within the plug-in. The Application Configuration Console and the Configuration Change Console are now native components of Oracle Enterprise Manager 12c. System Management Enhancements General Oracle Enterprise Manager 12c Base Platform uptake: All components of the management suite are certified with Oracle Enterprise Manager 12c Cloud Control. Security Privilege Delegation: The Oracle E-Business Suite Plug-in now extends Enterprise Manager’s privilege delegation through Sudo and PowerBroker to Oracle E-Business Suite Plug-in host targets. Privileges and Roles for Managing Oracle E-Business Suite: This release includes new ready-to-use target and resource privileges to monitor, manage, and perform Change Management functionality. Cloning Named Credentials Uptake in Cloning: The Clone module transactions now let users leverage the Named Credential feature introduced in Enterprise Manager 12c, thereby passing all the benefits of Named Credentials features in Enterprise Manager to the Oracle E-Business Suite Plug-in users. Smart Clone improvements: In addition to the existing 11i support that was available on previous releases, the new Oracle E-Business Suite Plug-in widens the coverage supporting Oracle E-Business Suite releases 12.0.x and 12.1.x. The new and improved Smart Clone UI supports the adding of "pre and post" custom steps to a copy of the ready-to-use cloning deployment procedure. Now a user can pass parameters to the custom steps through the interview screen of the UI as well as pass ready-to-use parameters to the custom steps. Additional configuration enhancements are included for configuring RAC targets databases, such as the ability to customize listener names and the option to configure with Virtual IP or Scan IP. Change Management Enhancements Customization Manager Support for longer file names: Customization Manager now handles file names up to thirty characters in length. Patch Manager Queuing of Patch Manager Runs: This feature allows patch runs to queue up if Patch Manager detects a specific target is in a blackout state. Multi-node system patching: The patch run interview has been enhanced to allow Enterprise Manager Administrator to choose which nodes adpatch will run on. New AD Administration Options: The patch run interview has been extended to include AD Administration Options "Relink Application Programs", "Generate Product Jars Files", "Generate Report Files", and "Generate Form Files". Downloads Fresh install For new customers or existing customers wishing to perform a fresh install Enterprise Manager Store (within Enterprise Manager 12c) Oracle Software Delivery Cloud Upgrades For existing customers wishing to upgrade their AMP 4.0 or AMP 3.1 installations Oracle Technology Network Getting Started with Oracle E-Business Suite Plug-In, Release 12.1.0.1 (Note 1434392.1) Prerequisites Enterprise Manager Cloud Control 12cOne or more of the following Oracle E-Business Suite Releases Release 11.5.10 CU2 with 11i.ATG_PF.H.RUP6 or higher Release 12.0.4 with R12.ATG_PF.A.delta.6 Release 12.1 with R12.ATG_PF.B.delta.3 Platforms and OS Release certification information is available from My Oracle Support via the Certification page. Search for "Oracle Application Management Pack for Oracle E-Business Suite and release 12.1.0.1.0." Related Articles Oracle E-Business Suite Plug-in 4.0 Released for OEM 11g (11.1.0.1)

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• Oracle Products Reflect Key Trends Shaping Enterprise 2.0

  - by kellsey.ruppel(at)oracle.com

  Following up on his predictions for 2011, we asked Enterprise 2.0 veteran Andy MacMillan to map out the ways Oracle solutions are at the forefront of industry trends--and how Oracle customers can benefit in the coming year. 1. Increase organizational awareness | Oracle WebCenter Suite Oracle WebCenter Suite provides a unique set of capabilities to drive organizational awareness. In particular, the expansive activity graph connects users directly to key enterprise applications, activities, and interests. In this way, applicable and critical business information is automatically and immediately visible--in the context of key tasks--via real-time dashboards and comprehensive reporting. Oracle WebCenter Suite also integrates key E2.0 services, such as blogs, wikis, and RSS feeds, into critical business processes, including back-office systems of records such as ERP and CRM systems. 2. Drive online customer engagement | Oracle Real-Time Decisions With more and more business being conducted on the Web, driving increased online customer engagement becomes a critical key to success. This effort is usually spearheaded by an increasingly important executive role, the Head of Online, who usually reports directly to the CMO. To help manage the Web experience online, Oracle solutions are driving a new kind of intelligent social commerce by combining Oracle Universal Content Management, Oracle WebCenter Services, and Oracle Real-Time Decisions with leading e-commerce and product recommendations. Oracle Real-Time Decisions provides multichannel recommendations for content, products, and services--including seamless integration across Web, mobile, and social channels. The result: happier customers, increased customer acquisition and retention, and improved critical success metrics such as shopping cart abandonment. 3. Easily build composite applications | Oracle Application Development Framework Thanks to the shared user experience strategy across Oracle Fusion Middleware, Oracle Fusion Applications and many other Oracle Applications, customers can easily create real, customer-specific composite applications using Oracle WebCenter Suite and Oracle Application Development Framework. Oracle Application Development Framework components provide modular user interface components that can build rich, social composite applications. In addition, a broad set of components spanning BPM, SOA, ECM, and beyond can be quickly and easily incorporated into composite applications. 4. Integrate records management into a global content platform | Oracle Enterprise Content Management 11g Oracle Enterprise Content Management 11g provides leading records management capabilities as part of a unified ECM platform for managing records, documents, Web content, digital assets, enterprise imaging, and application imaging. This unique strategy provides comprehensive records management in a consistent, cost-effective way, and enables organizations to consolidate ECM repositories and connect ECM to critical business applications. 5. Achieve ECM at extreme scale | Oracle WebLogic Server and Oracle Exadata To support the high-performance demands of a unified and rationalized content platform, Oracle has pioneered highly scalable and high-performing ECM infrastructures. Two innovations in particular helped make this happen. The core ECM platform itself moved to an Enterprise Java architecture, so organizations can now use Oracle WebLogic Server for enhanced scalability and manageability. Oracle Enterprise Content Management 11g can leverage Oracle Exadata for extreme performance and scale. Likewise, Oracle Exalogic--Oracle's foundation for cloud computing--enables extreme performance for processor-intensive capabilities such as content conversion or dynamic Web page delivery. Learn more about Oracle's Enterprise 2.0 solutions.

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• Technical workshop with the gurus: Architecting Oracle Database-As-A-Service (DBaaS)

  - by Javier Puerta

  Hardware and Software, Engineered to Work Together inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- OCTOBER 2013 Invitation: Architecting Oracle Database-As-A-Service (DBaaS) Stay Connected Sign up for Specific Updates Architecting Oracle Database-As-A-Service (DBaaS) Dear partner, We are pleased to invite you to a 2-day workshop dedicated to EMEA partners on "Architecting Oracle Private Database Cloud & Delivering Database-As-A-Service (DBaaS)". This exclusive workshop will be delivered by Product Management and Product Development from Oracle HQ and focuses on the main theme CIOs are tackling with in the last decade: Consolidation to Private Cloud. For many customers the journey to consolidation has led to DBaaS Cloud deployments to significantly reduce costs and offer agile IT services. With the recent launch of Oracle Database 12c, the game really has changed in terms of what Oracle offers and how database clouds can be deployed. REGISTER NOW Who should attend: Enterprise Architects Infrastructure Architects DB Architects from System Integrators and large Independent Software Vendors. Take this opportunity to learn from the gurus, how you can help your customers maximize on their cloud consolidation strategies. The workshops main focus is service delivery, which includes standardization and consolidation, and how you would help your customers transform their current IT infrastructure to a service delivery model. It will discuss best practices and reviews customer examples that have successfully implemented a database cloud. The agenda is split into two days sessions: Day 1: Overview & Planning Database Cloud - Demos Customer Case Studies Database 12c Day 2: Database Cloud - Design Database Cloud - Implementation EM Cloud Control DBaaS on Engineered Systems Question and Answers Attendance is free of charge for qualified Oracle partners - Register now for one of the below sessions: Date Country Location 5 & 6 November 2013  United Kingdom   Manchester 7 & 8 November 2013  Germany  Munich 11 & 12 November 2013  Netherlands  Amsterdam 14 & 15 November 2013  Turkey Istanbul 18 & 19 November 2013  Austria Vienna Looking forward to seeing you! Javier Puerta Director, Core Technology Partner Programs EMEA Prashant Barot Director, Core Technology Resources OPN Portal OPN Enablement News Blog Oracle Partner Store Use Oracle Trademark in Google AdWords OPN Events Calendar OPN Information Center OPN Solutions Catalog Promote Your Events on Oracle Calendar Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

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• Technical workshop with the gurus: Architecting Oracle Database-As-A-Service (DBaaS)

  - by Javier Puerta

  Hardware and Software, Engineered to Work Together inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- OCTOBER 2013 Invitation: Architecting Oracle Database-As-A-Service (DBaaS) Stay Connected Sign up for Specific Updates Architecting Oracle Database-As-A-Service (DBaaS) Dear partner, We are pleased to invite you to a 2-day workshop dedicated to EMEA partners on "Architecting Oracle Private Database Cloud & Delivering Database-As-A-Service (DBaaS)". This exclusive workshop will be delivered by Product Management and Product Development from Oracle HQ and focuses on the main theme CIOs are tackling with in the last decade: Consolidation to Private Cloud. For many customers the journey to consolidation has led to DBaaS Cloud deployments to significantly reduce costs and offer agile IT services. With the recent launch of Oracle Database 12c, the game really has changed in terms of what Oracle offers and how database clouds can be deployed. REGISTER NOW Who should attend: Enterprise Architects Infrastructure Architects DB Architects from System Integrators and large Independent Software Vendors. Take this opportunity to learn from the gurus, how you can help your customers maximize on their cloud consolidation strategies. The workshops main focus is service delivery, which includes standardization and consolidation, and how you would help your customers transform their current IT infrastructure to a service delivery model. It will discuss best practices and reviews customer examples that have successfully implemented a database cloud. The agenda is split into two days sessions: Day 1: Overview & Planning Database Cloud - Demos Customer Case Studies Database 12c Day 2: Database Cloud - Design Database Cloud - Implementation EM Cloud Control DBaaS on Engineered Systems Question and Answers Attendance is free of charge for qualified Oracle partners - Register now for one of the below sessions: Date Country Location 5 & 6 November 2013  United Kingdom   Manchester 7 & 8 November 2013  Germany  Munich 11 & 12 November 2013  Netherlands  Amsterdam 14 & 15 November 2013  Turkey Istanbul 18 & 19 November 2013  Austria Vienna Looking forward to seeing you! Javier Puerta Director, Core Technology Partner Programs EMEA Prashant Barot Director, Core Technology     Resources OPN Portal OPN Enablement News Blog Oracle Partner Store Use Oracle Trademark in Google AdWords OPN Events Calendar OPN Information Center OPN Solutions Catalog Promote Your Events on Oracle Calendar Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

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• Oracle WebCenter: Common User Experience Architecture

  - by kellsey.ruppel(at)oracle.com

  You may remember that the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  In previous weeks we've provided an overview of Oracle WebCenter and discussed some of the other key goals and this week, we'll focus on how the new release of Oracle WebCenter delivers a Common User Experience Architecture.When Oracle talks about a Common User Experience Architecture, it really focuses on a core set of areas.  First, the way that information is accessed needs to be consistent and extensible so that as requirements change, the applications don't need to be rewritten for every change. Second, this information access layer needs to be securely accessible to any application, site, or any other channel that needs to leverage this information.  Third, there needs to be a consistent presentation layout, Oracle calls it a UI shell, so that all resources can fit together in a useable, productive way.  Fourth, there needs to be a common set of design patterns for how different menus, features, and services fit into this UI Shell for broad and productive usability.  Fifth, there needs to be a set of design patterns for the individual services that plug into this UI shell so that end users can move from one module of the application to another without new learning.  Finally, all of these layers need to be customizable in an easy way that insulates IT from patching and upgrading problems and allows the business owners the agility to quickly change with the market conditions.As Oracle has already announced, we will release our next generation of enterprise applications called Oracle Fusion Applications.  We have thousands of developers building these applications that all had different programming tool experience and UI design experience.  We've educated over 6,000 developers building Oracle Fusion Applications to leverage these Common User Experience Architecture patterns to speed their learning curve of the new Java standards as well as SOA principles to deliver a revolutionary new set of applications.  You could imagine the big challenge with getting all these developers with different backgrounds and different UI design skills to deliver a completely integrated application user experience.  This is why Oracle invested heavily in designing this Common User Experience Architecture, based on Oracle WebCenter and the Oracle Application Development Framework (ADF).  It pulls together the best practices and design patterns that Oracle development required in order to bring Fusion Applications to market and Oracle WebCenter is the user experience layer that all of this is surfaced through.  In this way, customers can quickly brand a deployment for new partnerships without having to redevelop a new site.  Or they can quickly add new options to the UI Shell to enable their line of business managers to quickly adapt to a new competitive product.  And with the core integration of the activities to produce a Business Activity Stream, customers are able to stay on top of all their key business actions when they happen as they happen and more importantly, the system can recommend actions or resources to help act on these activities.And we've authored this whole set of design patterns for Oracle development to take advantage of in delivering Fusion Applications.  We're also applying these design patterns to our existing eBusiness Suite, Peoplesoft, Siebel, and JD Edwards applications so that they can tie in the exact same way that Fusion Applications has been brought together.  This will provide customers with a complete Common User Experience Architecture for their entire ecosystem of applications within their enterprise whether they are from Oracle, another vender, or custom built applications. And this is all provided in the new release of Oracle WebCenter.  These design patterns cover elements around delivering a complete, aggregated menu of all the capabilities that their role allows independent of which application they are trying to access.   It means that as they move from one application to another, they will have a consistent user experience.  And if they are using an Oracle application, any customizations that are made to the application are preserved and managed through upgrades and patches.Be sure to check back this week as we share more information and resources on Oracle's Common User Experience Architecture.

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• Partner outreach on the Oracle Fusion Applications user experience begins

  - by mvaughan

  by Misha Vaughan, Architect, Applications User Experience I have been asked the question repeatedly since about December of last year: “What is the Applications User Experience group doing about partner outreach?”  My answer, at the time, was: “We are thinking about it.”  My colleagues and I were really thinking about the content or tools that the Applications UX group should be developing. What would be valuable to our partners? What will actually help grow their applications business, and fits within the applications user experience charter?In the video above, you’ll hear Jeremy Ashley, vice president of the Applications User Experience team, talk about two fundamental initiatives that our group is working on now that speaks straight to partners.  Special thanks to Joel Borellis, Kelley Greenly, and Steve Hoodmaker for helping to make this video happen so flawlessly. Steve was responsible for pulling together a day of Oracle Fusion Applications-oriented content, including David Bowin, Director, Fusion Applications Strategy, on some of the basic benefits of Oracle Fusion Applications.  Joel Borellis, Group Vice President, Partner Enablement, and David Bowin in the Oracle Studios.Nigel King, Vice President Applications Functional Architecture, was also on the list, talking about co-existence opportunities with Oracle Fusion Applications.Me and Nigel King, just before his interview with Joel. Fusion Applications User Experience 101: Basic education  Oracle has invested an enormous amount of intellectual and developmental effort in the Oracle Fusion Applications user experience. Find out more about that at the Oracle Partner Network Fusion Learning Center (Oracle ID required). What you’ll learn will help you uncover how, exactly, Oracle made Fusion General Ledger “sexy,” and that’s a direct quote from Oracle Ace Director Debra Lilley, of Fujitsu. In addition, select Applications User Experience staff members, as well as our own Fusion User Experience Advocates,  can provide a briefing to our partners on Oracle’s investment in the Oracle Fusion Applications user experience. Looking forward: Taking the best of the Fusion Applications UX to your customersBeyond a basic orientation to one of the key differentiators for Oracle Fusion Applications, we are also working on partner-oriented training.A question we are often getting right now is: “How do I help customers build applications that look like Fusion?” We also hear: “How do I help customers build applications that take advantage of the next-generation design work done in Fusion?”Our answer to this is training and a tool – our user experience design patterns – these are a set of user experience best-practices. Design patterns are re-usable, usability-tested, user experience components that make creating Fusion Applications-like experiences straightforward.  It means partners can leverage Oracle’s investment, but also gain an advantage by not wasting time solving a problem we’ve already solved. Their developers can focus on helping customers tackle the harder development challenges. Ultan O’Broin, an Apps UX team member,  and I are working with Kevin Li and Chris Venezia of the Oracle Platform Technology Services team, as well as Grant Ronald in Oracle ADF, to bring you some of the best “how-to” UX training, customized for your local area. Our first workshop will be in EMEA. Stay tuned for an assessment and feedback from the event.

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• Do MORE with WebCenter

  - by Michael Snow

  We’ve been extremely busy here on the Oracle WebCenter team. We hope that you’ve all be keeping up with the interesting news each week. Last week was jammed full of GartnerPCC and Gartner360 buzz. If you missed any of the highlights – be sure to check out both Kellsey’s post from last week: Gartner PCC: A Shovel & Some Ah-Ha's and Christie’s overview of Loren Weinberg’s PCC presentation: "Here Today, Gone Tomorrow: Engage Your Customers or Lose Them"  . This week, we’ll be focusing on “Doing More with WebCenter” leading up to a great webcast scheduled for Thursday, March 22 (invite and registration link below). This is the 2nd in a series of 3 webcasts dedicated to expanding the understanding of the full capabilities of WebCenter. Yes – that might mean that you are not getting the full benefits of the software you already own or the expansion potential via upgrade to the full WebCenter Suite Plus. Tune in on Thursday 10 a.m. PT / 1 p.m. ET.  ++++++++++++++ Want to be a Speaker at Oracle OpenWorld 2012? Oracle Open World planning has already kicked off. We know that it is only March and next October is far in the distance. But planning has already started for Oracle OpenWorld 2012. So if you want to be a speaker and propose your own session for this year's event in San Francisco on September 30th - October 4th, starting thinking now!  The annual OpenWorld Call for Papers is now open until April 9th! All of the details to submit a paper are available here. Of course, the WebCenter team here is interested in sessions including case studies, thought-leadership, customer stories around any of the Oracle WebCenter solutions, but the Call for Papers is open to all Oracle topics. When submitting your topic, be sure to describe what you plan to discuss and the value of the presentation to other attendees. Sell your session, because there will be a lot of competition to be selected.  Bonus News: Speakers for selected sessions receive a complimentary full conference pass! Get your papers in and we'll see you in San Francisco! ~~~~~~~~~~~~~~~~~~~~~~ Webcast Series: Do More with Oracle WebCenter - Expand Beyond Content Management Enable Employees, Partners, and Customers to Do More with Your Content Dear [FIRSTNAME] [LASTNAME],-- Did you know that, in addition to content management, Oracle WebCenter now also includes comprehensive portal, composite application, collaboration, and Web experience management capabilities? Join us for this Webcast and learn how you can provide a new level of user engagement. Learn how Oracle WebCenter: Drives task-specific application data and content to a single screen for executing specific business processes Enables mixed internal and external environments where content can be securely shared and filtered with employees, partners, and customers, based upon role-based security Offers Web experience management, driving contextually relevant, social, and interactive online experiences across multiple channels Provides social features that enable sharing, activity feeds, collaboration, expertise location, and best-practices communities Learn how to do more with Oracle WebCenter. Register now for the Webcast. Register Now Join us for the second Webcast in the series "Do More With Oracle WebCenter". March 22, 2012 10 a.m. PT / 1 p.m. ET Presented by: Michelle Huff Senior Director, WebCenter Product Management, Oracle Greg Utecht Project Manager,IT Operations,TIES Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices | Privacy Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

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• Retail CEO Interviews

  - by David Dorf

  Businessweek's 2012 Interview Issue has interviews with three retail CEOs that are worth a quick read.  I copied some excerpts below, but please follow the links to the entire interviews. Ron Johnson, CEO JCPenney Take me through your merchandising. One of the things I learned from Steve [Jobs]—Steve said three times in his life he had the chance to be part of the change of an interface. If you change the interface, you can dramatically change the entire experience of the product. For Steve, that was the mouse, the scroll wheel on the iPod, and then the [touch]screen. What we’re trying to do here is change the interface of retail. What we call that is the street, and you’re standing in the middle of it. When you walk into a store today, you’re overwhelmed by merchandise. There is a narrow aisle. Typically, it’s filled with product on tables and you’re overwhelmed with the noise of signs and promotions. Especially in the age of the Internet, the idea of going to a very large store and having so much abundance is actually not very appealing. The first thing you find here is you’re inspired. I have used the mannequins. The street is actually this new navigation path for a retail store. So if you come in here—you’ll notice that these aisles are 14 feet wide. These are wider than Nordstrom’s (JWN). Slide show of JCPenney store. Walter Robb, co-CEO Whole Foods What did you learn from the recent recession about selling groceries?It was a lot of humble pie, because our sales experienced a drop that I have never seen in 32 years of retail. Customers left us in droves. We also learned that there were some very loyal customers who loved Whole Foods (WFM), people who said, “I like what you stand for. I like coming here. I like this experience.” That was very affirming. I think the realization was that we’ve got some customers, and we need to make sure we know who they are. So instead of chasing every customer out there, we started doing customer discussion groups. We were growing for growth’s sake, which is not a good strategy. We were chasing the rainbow. We cut the growth in half overnight and said, “All right, slow down. Let’s make sure we’re doing this better and more thoroughly and more thoughtfully.” This company is a mission-based company. This company started to change the world by bringing healthier food to the world. It’s not about the money, it’s about the impact, and this company is back on track as a result of those experiences. Video of Whole Foods store tour. Kay Krill, CEO Ann Taylor You’ve worked in retail all your life. What drew you to it?I graduated from college, and I did not know what I wanted to do. Macy’s (M) came to campus to interview for their training program, and I thought, “Let me give it a try.” I got the job and fell in love with the industry. The president of Macy’s at the time said, “If you don’t wake up every morning dying to go to work, then retailing is not for you; it has to be in your blood.” It was in my blood. I love the fact that every day is different. You can get to be creative one day, financial the next day, marketing the next. I love going to stores. I love talking to associates. I love talking to clients. There’s not a predictable day.

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• What's New in Oracle's EPM System?

  - by jmorourke

  Oracle’s EPM System R11.1.2.2  is now generally available to customers and partners on the download center.  Although the release number doesn’t sound significant, this is a major release of Oracle’s Hyperion EPM Suite with new modules as well as significant enhancements across the suite.  This release was announced back on April 4th as part of Oracle’s Business Analytics Strategy launch, so analytics is a key aspect of the release.  But the three biggest pieces of news in this release are Oracle Hyperion Planning support for the Exalytics In-Memory Machine, the new Project Financial Planning Application and the new Account Reconciliations Manager module. The Oracle Exalytics In-Memory Machine was announced back in October 2011, at Oracle OpenWorld.  It’s the latest installment from Oracle in a line of engineered systems that combine Oracle Sun hardware, with Oracle database and application technologies – in solutions that are designed to provide high scalability and performance for specific tasks.  Exalytics is the first engineered system specifically designed for high performance analytics.  Running in-memory versions of Oracle Essbase, as well as the Oracle TimesTen database and Oracle BI tools, Exalytics provides speed of thought response times for complex analytic processes with advanced visualizations.  Early adopter customers have achieved 5X to 100X faster interactivity and 6X to 10X faster planning cycles.  Hyperion Planning running with Oracle Exalytics will support enterprise-wide planning, budgeting and forecasting with more detailed data, with hundreds to thousands of users across an organization getting speed of thought performance. The new Hyperion Project Financial Planning application delivered with EPM 11.1.2.2 is also great news for Oracle customers.  This application follows on the heels of other special-purpose planning applications that Oracle has delivered for Workforce and Capital Asset planning.  It allows Project Managers to identify project-related expenses and revenues, plan and propose new projects, and track results over time. Finance Managers can evaluate and compare different projects, manage the funding process, monitor and report the actual financial results and impacts of projects and project portfolios. This new application is applicable to capital projects, contract projects and indirect projects like IT and HR projects across all industries.  This application is a great complement to existing Project Management applications, and helps bridge the gap between these applications, and the financial planning and budgeting process. Account reconciliations has to be one of the biggest bottlenecks and risks in the financial close and reporting process, and many organizations rely on spreadsheets and manual processes to perform this critical process.  To help address this problem, Oracle developed an Account Reconciliation Manager module that is being delivered as part of Oracle Hyperion Financial Close Management.   This module helps automate and streamline account reconciliations and eliminates the chances for errors, omissions and fraud.  But unlike standalone account reconciliation packages, it’s integrated with the rest of the Oracle Hyperion Financial Close suite, and can integrate balances from any source system.  This can help alleviate a major bottleneck in the financial close process, increase accuracy and reduce risk, and can complement existing investments in Hyperion Financial Management, as well as Oracle and non-Oracle transaction processing systems. Other enhancements in this release include an enhanced Web 2.0 interface for Hyperion Planning and Hyperion Financial Management (HFM), configurable dimensionality in HFM, new Predictive Planning feature in Hyperion Planning, new Detailed Profitability feature in Hyperion Profitability and Cost Management, new Smart View interface for Hyperion Strategic Finance, and integration of the Hyperion applications with JD Edwards Financials. For more information about Oracle EPM System R11.1.2.2 check out the links below: Press Release:  http://www.oracle.com/us/corporate/press/1575775 Product Information on O.com:  http://www.oracle.com/us/solutions/business-analytics/overview/index.html Product Information on OTN:  http://www.oracle.com/technetwork/middleware/epm/downloads/index.html Webcast Replay:  http://www.oracle.com/us/go/index.html?Src=7317510&Act=65&pcode=WWMK11054701MPP046 Please contact me if you have any questions or need additional information – [email protected]

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• Orchestrating the Virtual Enterprise, Part II

  - by Kathryn Perry

  A guest post by Jon Chorley, Oracle's CSO & Vice President, SCM Product Strategy Almost everyone has ordered from Amazon.com at one time or another. Our orders are as likely to be fulfilled by third parties as they are by Amazon itself. To deliver the order promptly and efficiently, Amazon has to send it to the right fulfillment location and know the availability in that location. It needs to be able to track status of the fulfillment and deal with exceptions. As a virtual enterprise, Amazon's operations, using thousands of trading partners, requires a very different approach to fulfillment than the traditional 'take an order and ship it from your own warehouse' model. Amazon had no choice but to develop a complex, expensive and custom solution to tackle this problem as there used to be no product solution available. Now, other companies who want to follow similar models have a better off-the-shelf choice -- Oracle Distributed Order Orchestration (DOO).  Consider how another of our customers is using our distributed orchestration solution. This major airplane manufacturer has a highly complex business and interacts regularly with the U.S. Government and major airlines. It sits in the middle of an intricate supply chain and needed to improve visibility across its many different entities. Oracle Fusion DOO gives the company an orchestration mechanism so it could improve quality, speed, flexibility, and consistency without requiring an organ transplant of these highly complex legacy systems. Many retailers face the challenge of dealing with brick and mortar, Web, and reseller channels. They all need to be knitted together into a virtual enterprise experience that is consistent for their customers. When a large U.K. grocer with a strong brick and mortar retail operation added an online business, they turned to Oracle Fusion DOO to bring these entities together. Disturbing the Peace with Acquisitions Quite often a company's ERP system is disrupted when it acquires a new company. An acquisition can inject a new set of processes and systems -- or even introduce an entirely new business like Sun's hardware did at Oracle. This challenge has been a driver for some of our DOO customers. A large power management company is using Oracle Fusion DOO to provide the flexibility to rapidly integrate additional products and services into its central fulfillment operation. The Flip Side of Fulfillment Meanwhile, we haven't ignored similar challenges on the supply side of the equation. Specifically, how to manage complex supply in a flexible way when there are multiple trading parties involved? How to manage the supply to suppliers? How to manage critical components that need to merge in a tier two or tier three supply chain? By investing in supply orchestration solutions for the virtual enterprise, we plan to give users better visibility into their network of suppliers to help them drive down costs. We also think this technology and full orchestration process can be applied to the financial side of organizations. An example is transactions that flow through complex internal structures to minimize tax exposure. We can help companies manage those transactions effectively by thinking about the internal organization as a virtual enterprise and bringing the same solution set to this internal challenge.  The Clear Front Runner No other company is investing in solving the virtual enterprise supply chain issues like Oracle is. Oracle is in a unique position to become the gold standard in this market space. We have the infrastructure of Oracle technology. We already have an Oracle Fusion DOO application which embraces the best of what's required in this area. And we're absolutely committed to extending our Fusion solution to other use cases and delivering even more business value. Jon ChorleyChief Sustainability Officer & Vice President, SCM Product StrategyOracle Corporation

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• DotNetNuke 7.0 Only Weeks Away!

  - by sbwalker

  The software industry moves at a lightning pace, and it is only through constant focus and continuous investment that a software product can remain both stable and relevant over the long term. As we approach the 10 Year Anniversary of the DotNetNuke platform, it seems only fitting that we are on the verge of announcing yet another significant product milestone. DotNetNuke 7.0 is just around the corner and represents a bold step forward for our Content Management Platform, including substantial business productivity enhancements, investments in web platform relevance, and a significant overhaul and modernization of the user interface and user experience. It has been five months since I posted the announcement that the next major version of the platform was going to be DotNetNuke 7.0.  This announcement created tremendous excitement and anticipation in the DotNetNuke community, as major version increments have always been utilized as an opportunity  to introduce revolutionary new product features and capabilities. After months of intense product development, the finish line is finally in sight. With that, I am pleased to announce that we released a Release Candidate (RC) of DotNetNuke 7.0 yesterday. You can download the RC from our project page on Codeplex. A Release Candidate represents a software version which is very near to “release” quality. So although we will not be officially endorsing the RC for production use, or providing an official upgrade path, it does represent a significant milestone in our software development efforts ( if you are looking for a more detailed explanation of our software release terminology, I would encourage you to read the blog written by Co-Founder, Joe Brinkman titled "What's In A Name?" ). Modernizing a software platform does have its share of challenges from a backward compatibility perspective and, as usual, we are taking great care in ensuring a seamless upgrade path for our customers. In order to remain relevant and progressive, you need to be aware that DotNetNuke 7.0 has adopted a new set of baseline infrastructure requirements including ASP.NET 4.0.  As a result we are encouraging all major stakeholders in the ecosystem ( module developers, designers, partners, customers, etc... ) to take the opportunity to install the RC in their own local environments. This is the last opportunity to let us know about any final issues which may need to be addressed prior to final release. Mark your calendars now… the expected public release date (RTM) for DotNetNuke 7.0 will be Wednesday, November 28th. On a side note, we expect to release a 6.2.5 Maintenance version today. This release contains some high priority product quality improvements as well as security patches for some vulnerabilities reported through our standard ecosystem channels. As a result we will be encouraging all of our customers to upgrade to the 6.2.5 release as soon as it is available. I hope everyone is as excited as I am about the upcoming DotNetNuke 7.0 release. Please take the opportunity over the next week to put the new platform through its paces. Remember, only through our collective efforts can we ensure that this release has the greatest market impact of any DotNetNuke release to date.

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• Tap Into Tier 1 ERP

  - by Christine Randle

  By: Larry Simcox, Senior Director, Accelerate Corporate Programs     Your customers aren’t satisfied with so-so customer service. Your employees aren’t happy with below average salaries.   So why would you settle for second-rate or tier 2 ERP?   A recent report from Nucleus Research found that usability improvements and rapid implementation tools are simplifying deployments, putting tier 1 enterprise applications well within reach for midsize companies. So how can your business tap into the power of tier 1 ERP? And what are the best ways to manage a deployment?   The Reputation of ERP Implementations Overhauling internal operations and implementing ERP can be a challenging endeavor for organizations of all sizes. Midsize companies often shy away from enterprise-class ERP, fearing complexity, limited resources and perceived challenging deployments. Many forward thinking executives experienced ERP implementations in the late 90s and early 2000s and embrace a strategy to grow their business by investing in a foundation for innovation and growth via ERP modernization projects.   In recent years there has been a strong consumerization of IT with enterprise applications and their delivery methods evolving to become more user-friendly.  Today, usability improvements and modern implementation tools have made top-tier ERP solutions more accessible for growing companies. Nucleus found that because enterprise-class software can now be rapidly deployed, the payback is quicker, the risks are lower, the software is less disruptive and overall, companies can differentiate themselves from their competitors and achieve more success with the advantages these types of systems deliver.   Tapping into the power of tier 1 ERP can be made much easier with Oracle Accelerate solutions. Created by Oracle's expert partners and reviewed by Oracle, Oracle Accelerate solutions are simple to deploy, industry-specific, packaged solutions that provide a fast time to benefit, which means getting the right solution in place quickly, inexpensively with a controlled scope and predictable returns.   How are growing midsize companies successfully deploying tier 1 ERP? According to Nucleus Research, companies can increase success in their tier 1 ERP deployments by limiting customization, planning a rapid go-live, bettering communication across departments, and considering different delivery options. Oracle Accelerate solutions incorporate industry best practices and encourage rapid deployments. And even more, Nucleus found customers deploying tier 1 ERP with Oracle that had used Oracle Business Accelerators, Oracle’s rapid implementation tools, reduced the time to deploy Oracle E-Business Suite by at least 50 percent.   Industrial manufacturer L.H. Dottie is one company that needed ERP with enhanced capabilities to support its growth and streamline business processes. Using out-of-the-box configuration of Oracle E-Business Suite modules (provided by Oracle Business Accelerators and delivered by Oracle Partner C3 Business Solutions), L.H. Dottie was able to speed its implementation and went live in just six and a half months. With tier 1 ERP, the company was able to grow and do its business better, automating a variety of processes, accelerating product delivery and gaining powerful data analysis capabilities that helped drive its business into further regions. See more details about their ERP implementation here.   Tier 1 enterprise-class applications have proven to boost the success of Oracle’s midsize customers. As Nucleus Research iterates, companies poised for growth or seeking to compete against larger competitors absolutely can tap into the power of tier 1 ERP and position themselves as enterprise-class through leveraging Oracle Accelerate solutions.   You can learn more here about The Evolving Business Case for Tier - 1 ERP in Midsize Companies in our exclusive webcast with Nucleus.   ###  

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• Take a chance !

  - by Hartmut Wiese

  Hi everybody, Later today I am going to reach out to the JDE Partner in EMEA I am already in contact with and ask for participation and collaboration within the new EMEA JDE Partner Community. I am very excited about this community and I really believe we will have much more success in the future selling and implementing JDEdwards in this large region. For those who don´t know me yet ... I am really a long time in the JDEdwards business. I have been a JDE PreSales Consultant and joined JDEdwards in 1998 in Germany. After JDEdwards/PeopleSoft was aquired by Oracle I changed my role and become responsible on an EMEA level for the Oracle Accelerate and the Oracle Business Accelerator program. A lot of you are already know me ... and hopefully believe and trust me as well. Within the last five months I talked to approx. 60 partners already face-to-face during the various events I attended. We had two PreSales Universities delievered already and I have been to one JDE Exsite event, a JDE Executive Forum, two User groups events and one JDE Partner Event. Again approximately 60+ partner discussions and everybody likes the idea of the community and how I am going to run this in the future. At the JDEdwards UK User Group event (NOV 13) there was an external speaker talking about risk. It was a very good speech. One key element of his speech was that a sequence of (small) failures might lead to a big success. He gave very good examples from the history not software related at all but as a results some of the well done individuals everybody knows today started very small and they failed several times before they become successful. But these persons did not gave up and in the long run they win and succeeded. I really spent some time reflecting this to our business as of today. My intention to write these lines is to convince each partner out there to think about investing in JDEdwards TODAY. There are currently a number of potential investment ideas on the table for you. We have a very strong and powerful ERP System. We have advantages against all our competitors. Each partner has the ability to create his own SaaS model and deliver individual services to the customers. We also have three Business Accelerators available which really speeds up the implementation by still having full flexibility to change for example any processing option if needed. A huge number of customers are on old releases globally and think about upgrading. New technology makes new business processes available (e.g. iPad). Oracle is a pretty much forward looking company and we build tools and products. In the area of JDEdwards our partners are combining the Oracle tools and products and bringing the value to the customers. At one point in time you have decided to run your business on your own and to become a JDE/PSFT/ORCL partner. This was a risk of course at that point of time. You did not fail and this is very good of course. Business has changed and Oracle has the product and tools for you to become even more successful in the future but it is a very good time for you to take a risk again. I am not able to promise you anything but the situation is very good. You might not win every deal or increase your margin immediately but I truly believe you will find new ways of doing your business in the future by adopting some of our ideas. The only person who can stop you ... is you. Please try something new/different. Success sometimes needs some time and initial failures but if you never failed - you have never lived. To get support during this phase please share your doubts, thoughts, experiences inside the new JDEdwards community and learn from others who went to similar processes. Please join here. Take care and best regards Hartmut Wiese

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• Have Your Cake and Eat it Too: Industry Best Practices + Flexibility

  - by Oracle Accelerate for Midsize Companies

  By Richard Garraputa, VP of Sales & Marketing, brij Richard joined brij in 1996 after graduating from the University of North Carolina at Greensboro with degrees in Information Systems and Accounting. He directs brij’s overall strategies of both the business development and marketing departments. Companies looking for new ERP systems spend so much time comparing features and functions of software products but too often short change the value of their own processes.  Company managers I meet often claim that they are implementing a new ERP system so they can perform better and faster.  When asked how, the answer is often “by implementing best practices”.  But the term ‘best practices’ is frequently used to mean ‘doing things the way everyone else does them’ rather than a starting point or benchmark to build upon by adding your own value. Of course, implementing standardized processes across an enterprise is an important step in improving operational efficiencies.  But not all companies are alike.  Do you ever tell your customers “We are just like our competition and have no competitive differentiation”?  Probably not.  So why should the implementation of your business processes be just like your competitor’s?  Even within the same industry, companies differentiate themselves by leveraging their unique expertise and approach to business.  These unique aspects—the competitive differentiators that companies use to thrive in a crowded marketplace—can and should be supported by the implementation of business systems like ERP. Modern ERP systems like Oracle’s JD Edwards EnterpriseOne have a broad and deep functional footprint designed to integrate a company’s core operations.  But how can a company take advantage of this footprint without blowing up their implementation budget?  Some ERP vendors claim to solve this challenge by stating that their systems come pre-configured with ‘best practices’.  Too often what they are really saying is that you will have to abandon your key operational differentiators to fit a vendor’s template for your business—or extend your implementation and postpone the realization of any benefits. Thankfully for midsize companies, there is an alternative to the undesirable options of extended implementation projects or abandoning their competitive differentiators.  Oracle Accelerate Solutions speed the time it takes to implement JD Edwards EnterpriseOne solution based on your unique business characteristics, getting your new ERP system up and running faster without forcing your business to fit a cookie-cutter solution. We’ve been a JD Edwards implementation partner since 1986 and we now leverage Oracle Business Accelerators—cloud based rapid implementation tools built and maintained by Oracle. Oracle Business Accelerators deliver the benefits of embedded industry best practices without forcing every customer in to one set of processes like many template or “clone and go” approaches do. You retain the ability to reconfigure your applications—without customization—as your business changes. Wielded by Oracle partners with industry-specific domain expertise, Oracle Accelerate Solution implementations powered by Oracle Business Accelerators help automate the application configuration to fit your business better, faster. For example, on a recent project at a manufacturing company, the project manager told me that Oracle Business Accelerators helped get them to Conference Room Pilot 20% faster than with a traditional approach. Time savings equal cost savings. And if ‘better and faster’ is your goal for your business performance, shouldn’t it be the goal for your ERP implementation as well? Established in 1986, brij has been dedicated solely to helping its customers implement Oracle’s JD Edwards solutions and to maximize the value of those customers’ IT investments. They are a Gold level member in Oracle PartnerNetwork and an Oracle Accelerate Solution provider.

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• Joy! | Important Information About Your iPad 3G

  - by Jeff Julian

  Looks like I was one of the lucky 114,000 who AT&T lost their email to “hackers”.  Why is “hackers” in “double quotes”.  I can just imagine some executive at AT&T in their “Oh No, We Messed Up Meeting” saying, what happened?  Then someone replied, well we have had a breach and “hackers” broke in (using the quote in the air gesture) and stole our iPad 3G customers emails. Oh well, I am sure my email has been sold and sold again by many different vendors, why not AT&T now.  At least Dorothy Attwood could have gave us her email to give to someone else instead of blinking it through a newsletter system. June 13, 2010 Dear Valued AT&T Customer, Recently there was an issue that affected some of our customers with AT&T 3G service for iPad resulting in the release of their customer email addresses. I am writing to let you know that no other information was exposed and the matter has been resolved.  We apologize for the incident and any inconvenience it may have caused. Rest assured, you can continue to use your AT&T 3G service on your iPad with confidence. Here’s some additional detail: On June 7 we learned that unauthorized computer “hackers” maliciously exploited a function designed to make your iPad log-in process faster by pre-populating an AT&T authentication page with the email address you used to register your iPad for 3G service.  The self-described hackers wrote software code to randomly generate numbers that mimicked serial numbers of the AT&T SIM card for iPad – called the integrated circuit card identification (ICC-ID) – and repeatedly queried an AT&T web address.   When a number generated by the hackers matched an actual ICC-ID, the authentication page log-in screen was returned to the hackers with the email address associated with the ICC-ID already populated on the log-in screen. The hackers deliberately went to great efforts with a random program to extract possible ICC-IDs and capture customer email addresses.  They then put together a list of these emails and distributed it for their own publicity. As soon as we became aware of this situation, we took swift action to prevent any further unauthorized exposure of customer email addresses.  Within hours, AT&T disabled the mechanism that automatically populated the email address. Now, the authentication page log-in screen requires the user to enter both their email address and their password. I want to assure you that the email address and ICC-ID were the only information that was accessible. Your password, account information, the contents of your email, and any other personal information were never at risk.  The hackers never had access to AT&T communications or data networks, or your iPad.  AT&T 3G service for other mobile devices was not affected. While the attack was limited to email address and ICC-ID data, we encourage you to be alert to scams that could attempt to use this information to obtain other data or send you unwanted email. You can learn more about phishing by visiting the AT&T website. AT&T takes your privacy seriously and does not tolerate unauthorized access to its customers’ information or company websites.   We will cooperate with law enforcement in any investigation of unauthorized system access and to prosecute violators to the fullest extent of the law. AT&T acted quickly to protect your information – and we promise to keep working around the clock to keep your information safe.  Thank you very much for your understanding, and for being an AT&T customer. Sincerely, Dorothy Attwood Senior Vice President, Public Policy and Chief Privacy Officer for AT&T Technorati Tags: AT&T,iPad 3G,Email

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• Join our Marketing Intelligence Team in Dublin!

  - by jessica.ebbelaar

  Do you want to work with the brightest minds in the industry? Want to be part of a global team that’s changing the way the world does business? Then Oracle is the place for YOU. Join now as a Marketing Intelligence Representative. You will have the opportunity to develop within the role through working alongside the Business Development, Sales and Marketing teams within Oracle. The Marketing Intelligence Group is viewed as a true talent pool for the Business Development and Sales Teams. Oracle offers a structured training programme for Marketing Intelligence Representatives and Business Development Consultants including our approved sales certified training methodology along with regular product training. Miriam started her career as a Marketing Intelligence Representative six years ago, and shares what she has learned and how her career is progressing. My Career Path at Oracle: June 2005 – October 2005: Profiler in the Marketing Intelligence Team November 2005 - October 2006: Team Leader for MIT November 2006 - February 2008: Business Development Consultant Iberia March 2008 - December 2010: Lead Management Specialist Currently: Sales Program Manager for Iberia & Benelux What did you learn from your role in the Market Intelligence Team Being a Profiler helped me to understand how an organisation works, from the beginning to the end. It is like being in University but being paid! The three key things I learnt in this role are: Knowledge of customers: You are on the phone with over 70 customers daily. Not only does this give you an overview of the IT infrastructure of the customers companies but also how to manage their questions and rejections. Essentially you are learning how to convert their pain and complaints into business opportunities. Knowledge of Oracle: As a Profiler you get an excellent overview of how Oracle works internally, from Marketing to Sales, without forgetting the Operations Team. Knowledge about yourself: As a Profiler I learnt how to work outside of my comfort zone, there is a new challenge almost every day but Oracle are there to support you every step of the way. Oracle really invests in developing the MIT Team and as a Profiler you can expect product and sales training on a monthly basis. How did you progress from MIT to Business Development Group (BDG)? I made sure that my manager knew from the very beginning that I was keen to progress at Oracle and I was set very clear objectives to help me reach my goal.  My manager was very supportive and ensured I received all the training I needed. After I became a Team Leader of Profiling, I moved to an Iberia BDG position. How you feel your experience in MI has helped you in your current role? I truly believe that the MI position gives you a great overview of Oracle and this has really helped me in my current position.  I am the Sales Program Manager for IBERIA & Benelux and in my campaigns I need to target the right companies and the right job specs.  My time in the Market Intelligence team really helped me to understand how to focus and target my campaigns so I know I don’t miss any business opportunities! How would you sum up your Oracle experience? Oracle is a big organisation with big opportunities. With the right skills and with the great training programs that Oracle offer, the only limit is you! If you have any questions related to this article feel free to contact [email protected] You can find all our job opportunities via http://campus.oracle.com. Tags van Technorati: Marketing Intelligence,Benelux,Iberia,Profiler,Business Development,Sales Representatives,BDG,Business Development Group,opportunities,Oracle

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• Do you want to be an ALM Consultant?

  - by Martin Hinshelwood

  Northwest Cadence is looking for our next great consultant! At Northwest Cadence, we have created a work environment that emphasizes excellence, integrity, and out-of-the-box thinking.  Our customers have high expectations (rightfully so) and we wouldn’t have it any other way!   Northwest Cadence has some of the most exciting customers I have ever worked with and even though I have only been here just over a month I have already: Provided training/consulting for 3 government departments Created and taught courseware for delivering Scrum to teams within a high profile multinational company Started presenting Microsoft's ALM Engagement Program  So if you are interested in helping companies build better software more efficiently, then.. Enquire at [email protected] Application Lifecycle Management (ALM) Consultant An ALM Consultant with a minimum of 8 years of relevant experience with Application Lifecycle Management, Visual Studio (including Visual Studio Team System) and software design is needed. Must provide thought leadership on best practices for enterprise architecture, understand the Microsoft technology solution stack, and have a thorough understanding of enterprise application integration. The ALM Practice Lead will play a central role in designing and implementing the overall ALM Practice strategy, including creating, updating, and delivering ALM courseware and consultancy engagements. This person will also provide project support, deliverables, and quality solutions on Visual Studio Team System that exceed client expectations. Engagements will vary and will involve providing expert training, consulting, mentoring, formulating technical strategies and policies and acting as a “trusted advisor” to customers and internal teams. Sound sense of business and technical strategy required. Strong interpersonal skills as well as solid strategic thinking are key. The ideal candidate will be capable of envisioning the solution based on the early client requirements, communicating the vision to both technical and business stakeholders, leading teams through implementation, as well as training, mentoring, and hands-on software development. The ideal candidate will demonstrate successful use of both agile and formal software development methods, enterprise application patterns, and effective leadership on prior projects. Job Requirements Minimum Education: Bachelor’s Degree (computer science, engineering, or math preferred). Locale / Travel: The Practice Lead position requires estimated 50% travel, most of which will be in the Continental US (a valid national Passport must be maintained).  This is a full time position and will be based in the Kirkland office. Preferred Education: Master’s Degree in Information Technology or Software Engineering; Premium Microsoft Certifications on .NET (MCSD) or MCPD or relevant experience; Microsoft Certified Trainer (MCT) or relevant experience. Minimum Experience and Skills: 7+ years experience with business information systems integration or custom business application design and development in a professional technology consulting, corporate MIS or software development environment. Essential Duties & Responsibilities: Provide training, consulting, and mentoring to organizations on topics that include Visual Studio Team System and ALM. Create content, including labs and demonstrations, to be delivered as training classes by Northwest Cadence employees. Lead development teams through the complete ALM and/or Visual Studio Team System solution. Be able to communicate in detail how a solution will integrate into the larger technical problem space for large, complex enterprises. Define technical solution requirements. Provide guidance to the customer and project team with respect to technical feasibility, complexity, and level of effort required to deliver a custom solution. Ensure that the solution is designed, developed and deployed in accordance with the agreed upon development work plan. Create and deliver weekly status reports of training and/or consulting progress. Engagement Responsibilities: · Provide a strong desire to provide thought leadership related to technology and to help grow the business. · Work effectively and professionally with employees at all levels of a customer’s organization. · Have strong verbal and written communication skills. · Have effective presentation, organizational and planning skills. · Have effective interpersonal skills and ability to work in a team environment. Enquire at [email protected]

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• Social Technology and the Potential for Organic Business Networks

  - by Michael Snow

  Guest Blog Post by:  Michael Fauscette, IDCThere has been a lot of discussion around the topic of social business, or social enterprise, over the last few years. The concept of applying emerging technologies from the social Web, combined with changes in processes and culture, has the potential to provide benefits across the enterprise over a wide range of operations impacting employees, customers, partners and suppliers. Companies are using social tools to build out enterprise social networks that provide, among other things, a people-centric collaborative and knowledge sharing work environment which over time can breakdown organizational silos. On the outside of the business, social technology is adding new ways to support customers, market to prospects and customers, and even support the sales process. We’re also seeing new ways of connecting partners to the business that increases collaboration and innovation. All of the new "connectivity" is, I think, leading businesses to a business model built around the concept of the network or ecosystem instead of the old "stand-by-yourself" approach. So, if you think about businesses as networks in the context of all of the other technical and cultural change factors that we're seeing in the new information economy, you can start to see that there’s a lot of potential for co-innovation and collaboration that was very difficult to arrange before. This networked business model, or what I've started to call “organic business networks,” is the business model of the information economy.The word “organic” could be confusing, but when I use it in this context, I’m thinking it has similar traits to organic computing. Organic computing is a computing system that is self-optimizing, self-healing, self-configuring, and self-protecting. More broadly, organic models are generally patterns and methods found in living systems used as a metaphor for non-living systems.Applying an organic model, organic business networks are networks that represent the interconnectedness of the emerging information business environment. Organic business networks connect people, data/information, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring, and self-protecting system. People are the primary nodes of the network, but the other nodes — data, content, and applications/systems — are no less important.A business built around the organic business network business model would incorporate the characteristics of a social business, but go beyond the basics—i.e., use social business as the operational paradigm, but also use organic business networks as the mode of operating the business. The two concepts complement each other: social business is the “what,” and the organic business network is the “how.”An organic business network lets the business work go outside of traditional organizational boundaries and become the continuously adapting implementation of an optimized business strategy. Value creation can move to the optimal point in the network, depending on strategic influencers such as the economy, market dynamics, customer behavior, prospect behavior, partner behavior and needs, supply-chain dynamics, predictive business outcomes, etc.An organic business network driven company is the antithesis of a hierarchical, rigid, reactive, process-constrained, and siloed organization. Instead, the business can adapt to changing conditions, leverage assets effectively, and thrive in a hyper-connected, global competitive, information-driven environment.To hear more on this topic – I’ll be presenting in the next webcast of the Oracle Social Business Thought Leader Webcast Series - “Organic Business Networks: Doing Business in a Hyper-Connected World” this coming Thursday, June 21, 2012, 10:00 AM PDT – Register here

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• Graduate Life in Oracle by Ramakrishna Nalabothula

  - by david.talamelli

  Preparation for the BIG interview: I prepared in both technical and logical aspects to face the Oracle Interview. I had to cover almost all main areas in technical and many types of problems in logical areas. We attended mock- interviews and written tests at our college, browsed websites and communities. Having started with such a rigorous preparation before Oracle visited the college; it was possible for me to make it into the list of final selection. I put in a big effort to reach this position and I am very happy to achieve this. Why I chose Oracle: Oracle is one of the best technology providers and has a large customer base. I think it is not an easy job to offer services to that many customers. So, the company needs young and dynamic people and I wanted to be one among them. This gave me spirit and led me to walk into Oracle. I am working on different technologies and learning something new in the field. Having many customers is challenging Oracle and my work is challenging me. I am confident enough that customers to both me and Oracle will never lose their faith. Learning at Oracle: The style of learning is good and never resembles a classroom session in a college. It is always fun to learn here. There is no exam to track the performance. There is enough time until we completely learn it. There is no concept of stiff competition. Peers help through KT (Knowledge Transfers) and there are good resources in the Oracle to learn. People are always there to direct you to those. There are lots of opportunities for Web learning too! My Work Area: My team gives me a great opportunity to offer service to the entire product. There were no situations when I got tense with my work or targets and deliverables. I work with a Global Team and my manager is based in the UK. I have a lot of freedom and flexibility. I use the work from home option in case of any disturbances in the city or due to personal problems. I have a weekly meeting with my manager and use Instant Messenger for status updates. My manager plans very well to give me enough time to complete tasks. I have good coordination from the team towards our deadlines. My work has also brought me close to many people across various technology and product teams. I am glad to make many friends across Oracle. I am enjoying my time and work here. I cover all the major activities in the team. I am thankful to everyone from the Development and Quality Assurance Team to have high confidence in me by assigning such big responsibilities. Primary tasks are maintaining the environments that are very unstable at times. This really requires big time and effort to trace the root causes. I am working and still learning on all these areas. The happiest thing is I got chances to travel to USA & UK for training and for supporting a few customer demo projects. I have got to explore more across two countries and got sponsored to visit the places around due to Oracle's policies. I am very much thankful for these what I have from Oracle and for the cooperation there from other colleagues. Fun at Work: Oracle has a club from Employees to conduct games and events. I had an opportunity to participate in competitions, tournaments inside Oracle and Inter-Corporate for all games. I thank Oracle for providing me all these opportunities and I would like to extend my thanks to Senior Management for their confidence in me. I thank Oracle HR Recruiting Team too for selecting me into Oracle and giving me this opportunity to share my experience and feelings. Ramakrishna Nalabothula

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• Managing Operational Risk of Financial Services Processes – part 1/ 2

  - by Sanjeevio

  Financial institutions view compliance as a regulatory burden that incurs a high initial capital outlay and recurring costs. By its very nature regulation takes a prescriptive, common-for-all, approach to managing financial and non-financial risk. Needless to say, no longer does mere compliance with regulation will lead to sustainable differentiation.  Genuine competitive advantage will stem from being able to cope with innovation demands of the present economic environment while meeting compliance goals with regulatory mandates in a faster and cost-efficient manner. Let’s first take a look at the key factors that are limiting the pursuit of the above goal. Regulatory requirements are growing, driven in-part by revisions to existing mandates in line with cross-border, pan-geographic, nature of financial value chains today and more so by frequent systemic failures that have destabilized the financial markets and the global economy over the last decade.  In addition to the increase in regulation, financial institutions are faced with pressures of regulatory overlap and regulatory conflict. Regulatory overlap arises primarily from two things: firstly, due to the blurring of boundaries between lines-of-businesses with complex organizational structures and secondly, due to varying requirements of jurisdictional directives across geographic boundaries e.g. a securities firm with operations in US and EU would be subject different requirements of “Know-Your-Customer” (KYC) as per the PATRIOT ACT in US and MiFiD in EU. Another consequence and concomitance of regulatory change is regulatory conflict, which again, arises primarily from two things: firstly, due to diametrically opposite priorities of line-of-business and secondly, due to tension that regulatory requirements create between shareholders interests of tighter due-diligence and customer concerns of privacy. For instance, Customer Due Diligence (CDD) as per KYC requires eliciting detailed information from customers to prevent illegal activities such as money-laundering, terrorist financing or identity theft. While new customers are still more likely to comply with such stringent background checks at time of account opening, existing customers baulk at such practices as a breach of trust and privacy. As mentioned earlier regulatory compliance addresses both financial and non-financial risks. Operational risk is a non-financial risk that stems from business execution and spans people, processes, systems and information. Operational risk arising from financial processes in particular transcends other sources of such risk. Let’s look at the factors underpinning the operational risk of financial processes. The rapid pace of innovation and geographic expansion of financial institutions has resulted in proliferation and ad-hoc evolution of back-office, mid-office and front-office processes. This has had two serious implications on increasing the operational risk of financial processes: ·         Inconsistency of processes across lines-of-business, customer channels and product/service offerings. This makes it harder for the risk function to enforce a standardized risk methodology and in turn breaches harder to detect. ·         The proliferation of processes coupled with increasingly frequent change-cycles has resulted in accidental breaches and increased vulnerability to regulatory inadequacies. In summary, regulatory growth (including overlap and conflict) coupled with process proliferation and inconsistency is driving process compliance complexity In my next post I will address the implications of this process complexity on financial institutions and outline the role of BPM in lowering specific aspects of operational risk of financial processes.

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• To SYNC or not to SYNC – Part 4

  - by AshishRay

  This is Part 4 of a multi-part blog article where we are discussing various aspects of setting up Data Guard synchronous redo transport (SYNC). In Part 1 of this article, I debunked the myth that Data Guard SYNC is similar to a two-phase commit operation. In Part 2, I discussed the various ways that network latency may or may not impact a Data Guard SYNC configuration. In Part 3, I talked in details regarding why Data Guard SYNC is a good thing, and the distance implications you have to keep in mind. In this final article of the series, I will talk about how you can nicely complement Data Guard SYNC with the ability to failover in seconds. Wait - Did I Say “Seconds”? Did I just say that some customers do Data Guard failover in seconds? Yes, Virginia, there is a Santa Claus. Data Guard has an automatic failover capability, aptly called Fast-Start Failover. Initially available with Oracle Database 10g Release 2 for Data Guard SYNC transport mode (and enhanced in Oracle Database 11g to support Data Guard ASYNC transport mode), this capability, managed by Data Guard Broker, lets your Data Guard configuration automatically failover to a designated standby database. Yes, this means no human intervention is required to do the failover. This process is controlled by a low footprint Data Guard Broker client called Observer, which makes sure that the primary database and the designated standby database are behaving like good kids. If something bad were to happen to the primary database, the Observer, after a configurable threshold period, tells that standby, “Your time has come, you are the chosen one!” The standby dutifully follows the Observer directives by assuming the role of the new primary database. The DBA or the Sys Admin doesn’t need to be involved. And - in case you are following this discussion very closely, and are wondering … “Hmmm … what if the old primary is not really dead, but just network isolated from the Observer or the standby - won’t this lead to a split-brain situation?” The answer is No - It Doesn’t. With respect to why-it-doesn’t, I am sure there are some smart DBAs in the audience who can explain the technical reasons. Otherwise - that will be the material for a future blog post. So - this combination of SYNC and Fast-Start Failover is the nirvana of lights-out, integrated HA and DR, as practiced by some of our advanced customers. They have observed failover times (with no data loss) ranging from single-digit seconds to tens of seconds. With this, they support operations in industry verticals such as manufacturing, retail, telecom, Internet, etc. that have the most demanding availability requirements. One of our leading customers with massive cloud deployment initiatives tells us that they know about server failures only after Data Guard has automatically completed the failover process and the app is back up and running! Needless to mention, Data Guard Broker has the integration hooks for interfaces such as JDBC and OCI, or even for custom apps, to ensure the application gets automatically rerouted to the new primary database after the database level failover completes. Net Net? To sum up this multi-part blog article, Data Guard with SYNC redo transport mode, plus Fast-Start Failover, gives you the ideal triple-combo - that is, it gives you the assurance that for critical outages, you can failover your Oracle databases: very fast without human intervention, and without losing any data. In short, it takes the element of risk out of critical IT operations. It does require you to be more careful with your network and systems planning, but as far as HA is concerned, the benefits outweigh the investment costs. So, this is what we in the MAA Development Team believe in. What do you think? How has your deployment experience been? We look forward to hearing from you!

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• Cloud Apps News @#OOW12

  - by Natalia Rachelson

  All eyes were on Oracle this past week and the news cycle was in full swing. What better time to make some key announcements that were guaranteed to create buzz ... and so we did. The name of the game was Cloud! Here are the key Cloud announcements for Apps, which included Fusion Tap that enables mobility across all Cloud Apps, HCM customer momentum in the Cloud, and our very first ERP Cloud Services customer. Oracle Unveils Oracle Fusion Tap for the iPadOracle Fusion Tap - Productivity Amplified Anywhere, Anytime "Both the enterprise and technology providers must recognize the need to innovate and adapt for the increasing mobility of the workforce - not just for sales teams, but across the organization," said Carter Lusher, Research Fellow and Chief Analyst of Enterprise Applications Ecosystem, Ovum. "A mobile application that quickly and powerfully allows employees to make connections, analyze data, and complete activities at any time and wherever they may be located drives new levels of business value and enhances efficiency. Frankly, mobile access is no longer a 'nice to have' but a 'must have.'"  "The mobile workforce is a business reality, and Oracle Fusion Tap is an example of how Oracle delivers mobile and cloud innovations that fundamentally improve productivity and how we work," said Chris Leone, Senior Vice President of Application Development, Oracle. "With Oracle Fusion Tap users will have an all-in-one, easily extensible app that puts mission-critical data and colleague connection at their fingertips." The entire release is available here http://www.oracle.com/us/corporate/press/1855392 Customers Live on Oracle Fusion Human Capital ManagementOracle HCM Cloud Service Helps Power HR's Contribution to the Business "More than 25 of the 100-plus customers who have selected Oracle Fusion Human Capital Management (HCM) are already live. Ardent Leisure, Peach Aviation, Toshiba Medical Systems and Zillow have deployed Oracle HCM Cloud Service and are using it to transform their HR operations. They join companies such as Principal Financial Group and Elizabeth Arden, who are already using Oracle HCM Cloud Service to help manage international growth and deliver pervasive, role-based, configurable solutions to their employees. With these recent go-lives, Oracle takes a leading position in successfully bringing live HCM customers in the cloud."  "As a technology company, Zillow looked to a partner who could scale with us. Zillow has gone live on Oracle HCM Cloud Service, which will give us the ability automate and streamline HR operations for our employees in the near future," said Sarah Bilton, Senior Director HR, Zillow. Read the entire release here http://www.oracle.com/us/corporate/press/1859573 Lending Club Selects Oracle ERP Cloud Service to Help Increase Insight and EfficienciesOracle ERP Cloud Service Provides an Open Architecture, Best-of-Breed Decision-Making, and Scalability in the Cloud "Lending Club, the leading platform for investing in and obtaining personal loans, has selected Oracle ERP Cloud Service to help improve decision-making and workflow, implement robust reporting, and take advantage of the inherent scalability and cost savings provided by the cloud. With more than 76,000 borrowers and 90,000 investors Lending Club utilizes technology and innovation to reduce the cost of traditional banking and offer borrowers better rates and investors better returns.  After an extensive search, Lending Club selected Oracle ERP Cloud Service due to the breadth and depth of capabilities and ongoing innovation of Oracle ERP Cloud Service, as well as Oracle's open architecture, industry leadership and commitment to partners." "Lending Club is an innovative, data-intensive, high-growth company and we needed a solution and partner that could match us," said Carrie Dolan, CFO, Lending Club. "We conducted a thorough review of our options, and Oracle ERP Cloud Service was the clear winner in terms of capabilities and business value as well as commitment to us as a customer." Read the entire release here http://www.oracle.com/us/corporate/press/1859020

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• Oracle at HR Tech: What a Difference a Year Makes

  - by Natalia Rachelson

  Last week, I had the privilege of attending the famous HR Technology Conference (HR Tech) in my new hometown of Chicago. This annual event, which draws the who of who in the world of HR technology, was by far the biggest.  It wasn't just the highest level of attendance that was mind blowing, but also the amazing quality of attendees. Kudos go to the organizers, especially Bill Kutik for pulling together such a phenomenal conference. Conference highlights included Naomi Bloom's (http://infullbloom.us) Masters Panel and Mark Hurd's General Session on the last day of the conference. Naomi managed to do the seemingly impossible -- get all of the industry heavyweights and fierce competitors to travel to Chicago for her panel. Here are the executives she hosted: Our own Steve Miranda Sanjay Poonen, President Global Solutions, SAP Stan Swete, CTO, Workday Mike Capone, VP for Product Development and CIO, ADP John Wookey, EVP, Social Applications, Salesforce.com Adam Rogers, CTO, Ultimate Software       I bet you think "WOW" when you look at these names. Just this panel by itself would have been enough of a draw for any tech conference, so Naomi and Bill really scored. TechTarget published a great review of the conference here.  And here are a few highlights from Steve. "Steve Miranda, EVP Apps Dev Oracle, said delivering software in the cloud helps vendors shape their products to customer needs more efficiently. "As vendors, we're able to improve the software faster," he said. "We can see in real time what customers are using and not using." Miranda underscored Oracle's commitment to socializing its HCM platform,and named recruiting as an area where social has had a significant impact. "We want to make social a part of the fabric, not a separate piece," he said. "Already, if you're doing recruiting without social, it probably doesn't make any sense."" Having Mark Hurd at the conference was another real treat and everyone took notice.  The Business of HR publication covered Mark's participation at HR Tech and the full article is available here. Here is what Business of HR had to say: "In truth, the story of Oracle today is a story similar to many of the current and potential customers they faced at the conference this week. Their business is changing and growing. They've dealt with acquisitions of their own and their competitors continue to nip at their heels. They are dealing with growth (and yes, they are hiring in case you're interested). They have concerns about talent as well. If Oracle feels as strongly about their products as they seem to be, they will be getting their co-president in front of a lot more groups of current and potential customers like they did at the HR Technology Conference this year. And here's hoping this is one executive who won't stop talking about the importance of talent just because he isn't at the HR tech conference anymore." Natalia RachelsonSenior Director, Oracle Applications

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• What You Can Learn from the NFL Referee Lockout

  - by Christina McKeon

  American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued. The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted. What can you learn from this negative customer experience? Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships. Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road. Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business. What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco. You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

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• Five Key Trends in Enterprise 2.0 for 2011

  - by kellsey.ruppel(at)oracle.com

  We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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