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  • What percentage of bugs should be stamped out before a project can be accepted as a stable release?

    - by SixfootJames
    We have been working with a shopping cart for DotNetNuke, and have had endless problems with the developer's releases of their product. Every release fixes one thing but new bugs pop up elsewhere. I know that bugs are inevitable and that we cannot squash all of them at the time, but can someone please tell me what percentage of bugs should be stamped out before a product can be accepted as a stable release?

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  • SEO implications of blocking users viewing more than X pages

    - by Noam
    I'm considering the option to block non-premium users after viewing more than X pages. This basically means blocking the content after a fixed amount of pageviews per session. I can either: Keep displaying full-content for Search Engines. Can this be considered cloaking? Keep the real content in the background, and a pop-up that makes it not-viewable (like quora does). Can this make pages rank lower?

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  • How to set the initial component focus

    - by frank.nimphius
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} In ADF Faces, you use the af:document tag's initialFocusId to define the initial component focus. For this, specify the id property value of the component that you want to put the initial focus on. Identifiers are relative to the component, and must account for NamingContainers. You can use a single colon to start the search from the root, or multiple colons to move up through the NamingContainers - "::" will pop out of the component's naming container and begin the search from there, ":::" will pop out of two naming containers and begin the search from there. Alternatively you can add the naming container IDs as a prefix to the component Id, e.g. nc1:nc2:comp1. http://download.oracle.com/docs/cd/E17904_01/apirefs.1111/e12419/tagdoc/af_document.html To set the initial focus to a component located in a page fragment that is exposed through an ADF region, keep in mind that ADF Faces regions - af:region - is a naming container too. To address an input text field with the id "it1" in an ADF region exposed by an af:region tag with the id r1, you use the following reference in af:document: <af:document id="d1" initialFocusId="r1:0:it1"> Note the "0" index in the client Id. Also, make sure the input text component has its clientComponent property set to true as otherwise no client component exist to put focus on.

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  • Ethics of soliciting App store app reviews?

    - by hotpaw2
    I see more than a few developers soliciting 5-star ratings and good reviews for their App store apps, in their blogs, websites, app store descriptions, even dialogs that pop-up in the app after you've used them for awhile. What do people consider to be the ethical guidelines regarding such review and ratings solicitations? What's over the line? (Besides obviously evil stuff, such as paying to have someone forge multiple negative reviews about your competitor's apps, etc.)

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  • mobile app development noob

    - by hit
    I know c, most of c++, a little assembly, win32 console, etc I'm looking for free, cross-platform, c / c++, emulator, etc I'm a beginner to the mobile app world, so I'm lost. some that pop to mind on this list: http://en.wikipedia.org/wiki/Mobile_application_development Airplay SDK, Aqua, BatteryTech, DragonFireSDK, IwGame Engine, Symbian, Windows Mobile i don't wanna use a API that is considered obsolete, if someone could set me on the right path, thanks

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  • Is a warning about IAP in freemium games on iOS required?

    - by user1282931
    When I launch the successful iOS game "Clash of Clans", right in the beginning I get the following message in an iOS info pop-up: "Clash of Clans is free to play, but you can speed up your progress with in-app purchases. If desired, purchases can be disabled in the general settings of your device." What's the reason the developer shows this message right in the beginning? Is there any legal obligation to do so?

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  • Knowing the Search Engine Process to Improve SEO

    In order to begin your Search Engine Optimization you must first know how search engines work, whether or not you hire an SEO Consultant. It's important to know what you are trying to attract, as well as how search engines find their pages and determine their rating. There are several steps that are part of a search engines process until they get the results pop up on a searchers screen.

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  • How to Create Network File Shares with No Passwords in Windows 8

    - by Taylor Gibb
    We have all had to connect to a network share at some point only to have the authentication dialog pop up. There are many ways around it, for example mapping a network drive, but if you have a lot of users connecting to copy some files you may want to disable the password dialog instead of distributing your password. How To Delete, Move, or Rename Locked Files in Windows HTG Explains: Why Screen Savers Are No Longer Necessary 6 Ways Windows 8 Is More Secure Than Windows 7

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  • Are We Losing a Standard (Edition) Data Recovery Technology?

    - by AllenMWhite
    One of the coolest technologies Microsoft released with SQL Server 2005 was Database Mirroring, which provided the ability to have a failover copy of a database on another SQL Server instance, and have the ability to automatically failover to that copy should a problem occur with the primary database. What was even cooler was that this new technology was available on Standard Edition! Mom and Pop shops could afford to implement a high availability solution without paying an extra tens of thousands...(read more)

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  • Print screen key can no longer select a region to capture

    - by Steven Sproat
    After upgrading from 11.04 to 11.10, I've noticed that the "Take Screenshot" application used to be launched when I'd hit print screen. Now it automatically captures the entire screen. In 11.04 it would pop up the "take screenshot" application which allows me to capture a rectangular region of the screen. Can this be reverted? I never want to capture the whole screen, only portions of it, which means manually cropping out that section in GIMP with this changed behaviour. Cheers.

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  • Error while running Quickly

    - by Sagar Mk
    Getting an error while running quickly app: ------------------------------------------------------------------------------------------- Creating project directory sata Creating bzr repository and committing Launching your newly created project! (sata:2701): GLib-GIO-ERROR **: Settings schema 'org.gnome.desktop.interface' is not installed Congrats, your new project is setup! cd /home/blacksaint/sata/ to start hacking. ------------------------------------------------------------------------------------------- Actually after this the app should pop - up but it really doesn't do so!

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  • Help: Visual Basic Setup Problems (26 replies)

    I picked up a book to learn Visual basic but cannot install it on my system after I download it from this site: http://www.microsoft.com/express/Windows/. I'm assuming my pc is the problem, but have no idea where to start. It seems to stat installing, but then I get a pop up that says: &quot;Microsoft Visual Basic 2008 Express Edition with SP1 ENU has encountered a problem during setup. Setup did not c...

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  • Help: Visual Basic Setup Problems (26 replies)

    I picked up a book to learn Visual basic but cannot install it on my system after I download it from this site: http://www.microsoft.com/express/Windows/. I'm assuming my pc is the problem, but have no idea where to start. It seems to stat installing, but then I get a pop up that says: &quot;Microsoft Visual Basic 2008 Express Edition with SP1 ENU has encountered a problem during setup. Setup did not c...

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  • Why are some applications so hard to find in the Ubuntu Software Centre?

    - by satchitb
    Some applications don't pop up in the search even when you type in their name. Take for instance Sushi. When you type in "sushi" into the search box, it fails to throw up the application. Only when you type in "gnome-sushi" does it appear. This is despite the fact that the application has "sushi" by itself in the application description. There are other applications which don't spring to mind right now, but I've discovered before.

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  • update manager has killed wifi after i finally got it working [closed]

    - by Bobble Off
    HI i had just got my wifi to work properly in 12.04 and I got a pop up from update manager saying there was 100's of updates I needed to install so i installed them it then said I needed to reboot which I did but now my wifi isn't working I go add a new connection and I have no wifi option just Ethernet also the pci card is showing no signs of life (the green light is not light) but when i go in to terminal and type lspci it is showing my wifi card in the list whats gone wrong and how do i fix it???

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  • ????showPopupBehavior??region??popup??

    - by Todd Bao
    ???????ADF??????????????:?????????showPopupBehavior???jsp?,???????popup????jsp??region(??Bounded Taskflow)????jsff?????????showPopupBehavior?poupId???????????????<af:region value="#{bindings.inner1.regionModel}" id="r1"/><af:commandButton text="Pop UP" id="cb1">  <af:showPopupBehavior popupId="r1:p1"/></af:commandButton>?????popupId - r1:p1 - ?????id?r1?region????id?p1?popup???jsff?id??????????????,expression builder???????,design time checker????popupId????,?????????????????? Todd

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  • Banshee encountered a Fatal Error (sqlite error 11: database disk image is malformed)

    - by Nik
    I am running ubuntu 10.10 Maverick Meerkat, and recently I am helping in testing out indicator-weather using the unstable buids. However there was a bug which caused my system to freeze suddenly (due to indicator-weather not ubuntu) and the only way to recover is to do a hard reset of the system. This happened a couple of times. And when i tried to open banshee after a couple of such resets I get the following fatal error which forces me to quit banshee. The screenshot is not clear enough to read the error, so I am posting it below, An unhandled exception was thrown: Sqlite error 11: database disk image is malformed (SQL: BEGIN TRANSACTION; DELETE FROM CoreSmartPlaylistEntries WHERE SmartPlaylistID IN (SELECT SmartPlaylistID FROM CoreSmartPlaylists WHERE IsTemporary = 1); DELETE FROM CoreSmartPlaylists WHERE IsTemporary = 1; COMMIT TRANSACTION) at Hyena.Data.Sqlite.Connection.CheckError (Int32 errorCode, System.String sql) [0x00000] in <filename unknown>:0 at Hyena.Data.Sqlite.Connection.Execute (System.String sql) [0x00000] in <filename unknown>:0 at Hyena.Data.Sqlite.HyenaSqliteCommand.Execute (Hyena.Data.Sqlite.HyenaSqliteConnection hconnection, Hyena.Data.Sqlite.Connection connection) [0x00000] in <filename unknown>:0 Exception has been thrown by the target of an invocation. at System.Reflection.MonoCMethod.Invoke (System.Object obj, BindingFlags invokeAttr, System.Reflection.Binder binder, System.Object[] parameters, System.Globalization.CultureInfo culture) [0x00000] in <filename unknown>:0 at System.Reflection.MonoCMethod.Invoke (BindingFlags invokeAttr, System.Reflection.Binder binder, System.Object[] parameters, System.Globalization.CultureInfo culture) [0x00000] in <filename unknown>:0 at System.Reflection.ConstructorInfo.Invoke (System.Object[] parameters) [0x00000] in <filename unknown>:0 at System.Activator.CreateInstance (System.Type type, Boolean nonPublic) [0x00000] in <filename unknown>:0 at System.Activator.CreateInstance (System.Type type) [0x00000] in <filename unknown>:0 at Banshee.Gui.GtkBaseClient.Startup () [0x00000] in <filename unknown>:0 at Hyena.Gui.CleanRoomStartup.Startup (Hyena.Gui.StartupInvocationHandler startup) [0x00000] in <filename unknown>:0 .NET Version: 2.0.50727.1433 OS Version: Unix 2.6.35.27 Assembly Version Information: gkeyfile-sharp (1.0.0.0) Banshee.AudioCd (1.9.0.0) Banshee.MiniMode (1.9.0.0) Banshee.CoverArt (1.9.0.0) indicate-sharp (0.4.1.0) notify-sharp (0.4.0.0) Banshee.SoundMenu (1.9.0.0) Banshee.Mpris (1.9.0.0) Migo (1.9.0.0) Banshee.Podcasting (1.9.0.0) Banshee.Dap (1.9.0.0) Banshee.LibraryWatcher (1.9.0.0) Banshee.MultimediaKeys (1.9.0.0) Banshee.Bpm (1.9.0.0) Banshee.YouTube (1.9.0.0) Banshee.WebBrowser (1.9.0.0) Banshee.Wikipedia (1.9.0.0) pango-sharp (2.12.0.0) Banshee.Fixup (1.9.0.0) Banshee.Widgets (1.9.0.0) gio-sharp (2.14.0.0) gudev-sharp (1.0.0.0) Banshee.Gio (1.9.0.0) Banshee.GStreamer (1.9.0.0) System.Configuration (2.0.0.0) NDesk.DBus.GLib (1.0.0.0) gconf-sharp (2.24.0.0) Banshee.Gnome (1.9.0.0) Banshee.NowPlaying (1.9.0.0) Mono.Cairo (2.0.0.0) System.Xml (2.0.0.0) Banshee.Core (1.9.0.0) Hyena.Data.Sqlite (1.9.0.0) System.Core (3.5.0.0) gdk-sharp (2.12.0.0) Mono.Addins (0.4.0.0) atk-sharp (2.12.0.0) Hyena.Gui (1.9.0.0) gtk-sharp (2.12.0.0) Banshee.ThickClient (1.9.0.0) Nereid (1.9.0.0) NDesk.DBus.Proxies (0.0.0.0) Mono.Posix (2.0.0.0) NDesk.DBus (1.0.0.0) glib-sharp (2.12.0.0) Hyena (1.9.0.0) System (2.0.0.0) Banshee.Services (1.9.0.0) Banshee (1.9.0.0) mscorlib (2.0.0.0) Platform Information: Linux 2.6.35-27-generic i686 unknown GNU/Linux Disribution Information: [/etc/lsb-release] DISTRIB_ID=Ubuntu DISTRIB_RELEASE=10.10 DISTRIB_CODENAME=maverick DISTRIB_DESCRIPTION="Ubuntu 10.10" [/etc/debian_version] squeeze/sid Just to make it clear, this happened only after the hard resets and not before. I used to use banshee everyday and it worked perfectly. Can anyone help me fix this?

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  • Autoscaling in a modern world&hellip;. last chapter

    - by Steve Loethen
    As we all know as coders, things like logging are never important.  Our code will work right the first time.  So, you can understand my surprise when the first time I deployed the autoscaling worker role to the actual Azure fabric, it did not scale.  I mean, it worked on my machine.  How dare the datacenter argue with that.  So, how did I track down the problem?  (turns out, it was not so much code as lack of the right certificate)  When I ran it local in the developer fabric, I was able to see a wealth of information.  Lots of periodic status info every time the autoscalar came around to check on my rules and decide to act or not.  But that information was not making it to Azure storage.  The diagnostics were not being transferred to where I could easily see and use them to track down why things were not being cooperative.  After a bit of digging, I discover the problem.  You need to add a bit of extra configuration code to get the correct information stored for you.  I added the following to my app.config: Code Snippet <system.diagnostics>     <sources>         <source name="Autoscaling General"switchName="SourceSwitch"           switchType="System.Diagnostics.SourceSwitch" >         <listeners>           <add name="AzureDiag" />             <remove name="Default"/>         </listeners>       </source>         <source name="Autoscaling Updates"switchName="SourceSwitch"           switchType="System.Diagnostics.SourceSwitch" >         <listeners>           <add name="AzureDiag" />             <remove name="Default"/>         </listeners>       </source>     </sources>     <switches>       <add name="SourceSwitch"           value="Verbose, Information, Warning, Error, Critical" />     </switches>     <sharedListeners>       <add type="Microsoft.WindowsAzure.Diagnostics.DiagnosticMonitorTraceListener,Microsoft.WindowsAzure.Diagnostics, Version=1.0.0.0, Culture=neutral,PublicKeyToken=31bf3856ad364e35" name="AzureDiag"/>     </sharedListeners>     <trace>       <listeners>         <add             type="Microsoft.WindowsAzure.Diagnostics.DiagnosticMonitorTraceListener,Microsoft.WindowsAzure.Diagnostics, Version=1.0.0.0, Culture=neutral,PublicKeyToken=31bf3856ad364e35" name="AzureDiagnostics">           <filter type="" />         </add>       </listeners>     </trace>   </system.diagnostics> Suddenly all the rich tracing info I needed was filling up my storage account.  After a few cycles of trying to attempting to scale, I identified the cert problem, uploaded a correct certificate, and away it went.  I hope this was helpful.

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  • Using rel=next and rel=prev with multiple sets of paginated content on the same page

    - by jakejgordon
    We are running into issues with trying to figure out how to implement rel="next" and rel="prev" -- coupled with rel="canonical" -- with multiple sets of paginated content on the same page, with pages in multiple cultures. In other words, how do we implement these when we have a pager for both Product Reviews and Questions and Answers (aka "Q&A") on the same page, with duplicate content across culture-specific URLs (e.g. /us/en/my-product vs. /ca/en/my-product)? Our current implementation will actually do a full postback when you click Page 2, and will add something to the query string (e.g. website.com/ca/en/my-product?previewpage=2 or website.com/ca/en/my-product?questionpage=2). If we only had one set of paginated content then the implementation would certainly be more straightforward. Adding a second set of paginated content (i.e. Q&A) complicates things. Let's assume that we want the United States English page to be the canonical target (i.e. /us/en/my-product) based on culture. If you go to the /ca/en/my-product page you'll have a rel="canonical" href="/us/en/my-product". So far so good. Let's also assume that we are not implementing a page that lists ALL Product Reviews and Q&A. This would likely solve a number of our problems by using rel="canonical" to this page, but is not an option for reasons that are out of scope for this discussion. Now if you click on page 2 of Product Reviews, it will reload the page with /ca/en/my-product?reviewpage=2 as the URL. Given this scenario, here are my questions: On page 2 of the my-product page on the Canadian site, should there be a rel="canonical" to /us/en/my-product?reviewpage=2 (assuming the content is identical in the United States and Canada)? Should the rel="prev" go to /ca/en/my-product?reviewpage=1 or should it go to /ca/en/my-product ? The query-string version would really only be accessible if using the pager and shows the exact same content as the base page. The following two questions are closely related to this one. Should the /ca/en/my-product?reviewpage=1 have a rel canonical directly to /us/en/my-product (United States page with nothing in query string) since the content is identical)? Given that Q&A content is also paginated, should there be a rel="next" on the base page without query string? In other words, should the /ca/en/my-product page have a rel="next" to /ca/en/my-product?reviewpage=2 AND rel="next" to /ca/en/my-product?questionpage=2 . So far as I can tell it doesn't make sense to have multiple rel="next" implementations on the same page. I suspect that the pages with query string values should have rel="next" and rel="prev" that only point to other pages with query strings and not to the base page. The ?reviewpage=1 and ?questionpage=1 pages would then just have a rel="canonical" to /us/en/my-product . Thoughts? I know this is a tough one -- that's why I brought it to this community. Thanks so much for your help in advance!

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  • Open source adventures with... wait for it... Microsoft

    - by Jeff
    Last week, Microsoft announced that it was going to open source the rest of the ASP.NET MVC Web stack. The core MVC framework has been open source for a long time now, but the other pieces around it are also now out in the wild. Not only that, but it's not what I call "big bang" open source, where you release the source with each version. No, they're actually committing in real time to a public repository. They're also taking contributions where it makes sense. If that weren't exciting enough, CodePlex, which used to be a part of the team I was on, has been re-org'd to a different part of the company where it is getting the love and attention (and apparently money) that it deserves. For a period of several months, I lobbied to get a PM gig with that product, but got nowhere. A year and a half later, I'm happy to see it finally treated right. In any case, I found a bug in Razor, the rendering engine, before the beta came out. I informally sent the bug info to some people, but it wasn't fixed for the beta. Now, with the project being developed in the open, I was able to submit the issue, and went back and forth with the developer who wrote the code (I met him once at a meet up in Bellevue, I think), and he committed a fix. I tried it a day later, and the bug was gone. There's a lot to learn from all of this. That open source software is surprisingly efficient and often of high quality is one part of it. For me the win is that it demonstrates how open and collaborative processes, as light as possible, lead to better software. In other words, even if this were a project being developed internally, at a bank or something, getting stakeholders involved early and giving people the ability to respond leads to awesomeness. While there is always a place for big thinking, experience has shown time and time again that trying to figure everything out up front takes too long, and rarely meets expectations. This is a lesson that probably half of Microsoft has yet to learn, including the team I was on before I split. It's the reason that team still hasn't shipped anything to general availability. But I've seen what an open and iterative development style can do for teams, at Microsoft and other places that I've worked. When you can have a conversation with people, and take ideas and turn them into code quickly, you're winning. So why don't people like winning? I think there are a lot of reasons, and they can generally be categorized into fear, skepticism and bad experiences. I can't give the Web stack teams enough credit. Not only did they dream big, but they changed a culture that often seems immovable and hopelessly stuck. This is a very public example of this culture change, but it's starting to happen at every scale in Microsoft. It's really interesting to see in a company that has been written off as dead the last decade.

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  • Moving abroad - Relocation advice

    - by Tim Koekkoek
    Oracle offers graduates from different European countries the opportunity to start their career abroad. Some already have experience with living abroad as they have done an exchange semester or internship in another county, for others it is the first time they will move abroad. Rui started in October 2011 as a Business Development Consultant in Dublin and moved from Portugal to Dublin, Ireland to start his career. For those planning to leave their home country and who desire to work abroad, he will share some tips and tricks in this article. When you’re faced with an opportunity like this, there are lots of things that will come to your mind. Sometimes it can be either very exciting, or even stressful. 1. First of all, try to relax. If you are certain you are moving abroad, all you need to do is some research about the country where you’re going to live, get to know its culture (gastronomy, important dates and events, its economy and effective ways to keep you in touch with your family and friends – such as mobile companies and Internet services), and start to understand the best locations (with good access) you could/should live in are. Don’t forget that initially you can be limited by transport and therefore it is important to explore the ideal places for you. During this time, Oracle provides everything you’ll need (papers, documents, etc.) to cross borders. 2. When you arrive, you understand that you are in a new country, in a new place, where all things (or most) are unknown to you. Before you panic, try to see it as a new challenge where new opportunities will come. Sometimes, it’s not easy I know, but the very best a new place has to give to you, is the opportunity to understand a new culture, get to know other people, other ways of working, and grow both as a person and professionally. So, you have nothing to lose in this kind of experiment. 3. When you arrive at Oracle, there’s a fantastic team that will help you with settling in, HR, Payroll, Relocation, IT. In my case, Oracle helped me with the relocation, they supported me to arrange everything such as helping out with all the paperwork and finding a new apartment. As you can see they will do their best to help you to be successful! 4. Engage with your new co-workers. Going to a place where you don’t know anyone can be tough sometimes but see it as an opportunity to meet people from all over the world and share experiences. Embrace it. 5. Plan ahead, try to get the most information possible and use it. Oracle is a multinational enterprise that will allow you to get to know a new labour market and give you the flexibility you need to understand your view of employment and occupation, giving you the very best opportunities to join different teams and working areas, so that you can work where you fit best. Good luck! If you’re thinking about starting a career abroad, read the following article: http://www.overseasdigest.com/movingtips.htm it can be very useful to you. Interested in starting your career at Oracle like Rui has? Please have a look at https://campus.oracle.com for all of our latest vacancies.

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  • BEHIND THE SCENES AT A FLASH-MOB...

    - by OliviaOC
    Today, we interviewed Aarti, who recently organised a flash-mob for Oracle Campus, which you can see on our facebook page Hi Aarti, perhaps you could give us a quick introduction of yourself, and what you do at Oracle? I’ve been with Campus Recruitment for just over a year. I’ve been with Oracle for three years. I was keen to get into the campus role after having watched other colleagues working in campus and when the opportunity arrived I jumped at it. The journey has been fantastic thus far. I’m responsible for the GBU hiring at Oracle. Why did you record the flash-mob video - what were your goals? Flash-mobs were one thing that took off really big in India after the first one in Mumbai. It’s the hot thing in the student community at the moment. A better way to reach out and connect with students. I think that it is also a good way to demonstrate our openness and culture at Oracle – demonstrate that we are very flexible and that we have a cool culture. I knew the video could be shared on our social media pages and reach out to a wider student community What was the preparation and rehearsal for the video like? When I decided to do the video, I had to decide who I would like to do the flash-mob. The new campus hires to Oracle would be ideal for this. We were 2 teams at 2 different locations and Each team took 2-3 songs and choreographed it themselves. Every day at 5pm, each team would meet up and every other weekend the whole group met. Practicing went on for about a month like this. How was the video received by participants and by students on the University campus? The event was well received. We did it during the lunch break at the University so that there was a large presence of students around while the flash mob took place. We set up about an hour beforehand to get everything ready. The break-bell sounded and the students came out, that’s when the flash-mob started. The students were pleasantly surprised that a company was doing this. They also recognised some of the participants involved as former graduates. Since the flash-mob and the video of it that you recorded, have you had much response due to it? We have, especially in the past two weeks. We went back to the college to make some hires. The flash-mob was still fresh in their minds and they knew well who Oracle was as a result. Would you like to repeat this kind of creative initiative again with the recruitment team? Yes, absolutely! I’m over the moon with the flash-mob. My mind is working overtime now with ideas about the next things to do!

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  • The Social Content Conundrum

    - by Mike Stiles
    Here’s the social content conundrum: people who are not entertainers are being asked to entertain. Despite a world of skilled MBAs, marketing savants, technological innovators, analysts, social strategists and consultants, every development in social for brands keeps boomeranging right back to the same unavoidable truth. Success hinges on having content creators who know how to entertain the target audience. You can’t make this all about business-processes. You can’t make this all about technology, though data is critical and helps inform content. This is about having human beings who know the audience, know what they’d love to see, and can create the magic that will draw and hold them. Since showing up in the News Feed is critical for exposition and engagement, and since social ads primarily serve to amplify content that’s performing well, I’m comfortable saying content creators are becoming exponentially recruited and valued. They will no longer be commodities. They’ll be your stars. Social has fundamentally changed the relationship between brand and consumer. No longer can the customer be told to sit down, shut up, and listen to our ads. It’s now all about what consumers are willing to watch or read. Their patience for subjecting themselves to material they aren’t interested in is waning. Therefore, brands must now be producers of entertainment and information content, not merely placers of ads within someone else’s content. Social has given you a huge stage, with an audience sitting out there waiting to see what you’re going to do. What are you putting on that stage? For most corporate environments, entertaining is alien. It’s risky and subjective. Most operate around two foundational principles: control and fear. To entertain and inform with branded content, some control has to go. You control the product. Past that, control is being transferred into the hands of the consumer. The “fear first” culture also has to yield. If you strive to never make waves, you will move absolutely nothing. Because most corporations don’t house entertainers, they must be found then trusted. They’re usually a little weird. The ideas they’ll bring may seem “out there.” But like any business professional, they’ve gone through the training and experiences that make them uniquely good at what they do, even if you don’t quite understand them. It’s okay. It’s what the audience thinks that matters. Get it right, and you’ll be generating one ambassador after another who’s proud to be identified with the brand and will regularly consume and share your content. Entertainment entities are able to shape our culture and succeed beyond their wildest dreams by being beholden to one thing…what the public likes and wants. When brands put the same emphasis on crowd-pleasing content, they too will enjoy brand fame the likes of which they’ve never seen. The stage is yours. Now get out there and go for that applause.

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  • College Ratings via the Federal Government

    - by user9147039
    A few weeks back you might remember news about a higher education rating system proposal from the Obama administration. As I've discussed previously, political and stakeholder pressures to improve outcomes and increase transparency are stronger than ever before. The executive branch proposal is intended to make progress in this area. Quoting from the proposal itself, "The ratings will be based upon such measures as: Access, such as percentage of students receiving Pell grants; Affordability, such as average tuition, scholarships, and loan debt; and Outcomes, such as graduation and transfer rates, graduate earnings, and advanced degrees of college graduates.” This is going to be quite complex, to say the least. Most notably, higher ed is not monolithic. From community and other 2-year colleges, to small private 4-year, to professional schools, to large public research institutions…the many walks of higher ed life are, well, many. Designing a ratings system that doesn't wind up with lots of unintended consequences and collateral damage will be difficult. At best you would end up potentially tarnishing the reputation of certain institutions that were actually performing well against the metrics and outcome measures that make sense in their "context" of education. At worst you could spend a lot of time and resources designing a system that would lose credibility with its "customers". A lot of institutions I work with already have in place systems like the one described above. They are tracking completion rates, completion timeframes, transfers to other institutions, job placement, and salary information. As I talk to these institutions there are several constants worth noting: • Deciding on which metrics to measure is complicated. While employment and salary data are relatively easy to track, qualitative measures are more difficult. How do you quantify the benefit to someone who studies in one field that may not compensate him or her as well as another field but that provides huge personal fulfillment and reward is a difficult measure to quantify? • The data is available but the systems to transform the data into actual information that can be used in meaningful ways are not. Too often in higher ed information is siloed. As such, much of the data that need to be a part of a comprehensive system sit in multiple organizations, oftentimes outside the reach of core IT. • Politics and culture are big barriers. One of the areas that my team and I spend a lot of time talking about with higher ed institutions all over the world is the imperative to optimize for student success. This, like the tracking of the students’ achievement after graduation, requires a level or organizational capacity that does not currently exist. The primary barrier is the culture of "data islands" in higher ed, and the need for leadership to drive out the divisions between departments, schools, colleges, etc. and institute academy-wide analytics and data stewardship initiatives that will enable student success. • Data quality is a very big issue. So many disparate systems exist (some on premise, some "in the cloud") that keep data about "persons" using different means to identify them. Establishing a single source of truth about an individual and his or her data is difficult without some type of data quality policy and tools. Good tools actually exist but are seldom leveraged. Don't misunderstand - I think it's a great idea to drive additional transparency and accountability into the system of higher education. And not just at home, but globally. Students and parents need access to key data to make informed, responsible choices. The tools exist to not only enable this kind of information to be shared but to capture the very metrics stakeholders care most about and in a way that makes sense in the context of a given institution's "place" in the overall higher ed panoply.

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