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• Boost Your SEO Efforts With Twitter

  Search engine optimization techniques continue to expand so that more innovative ways of drawing traffic to your website can be used effectively. While the online revolution has changed many things in a common man's life, one exciting facet of the World Wide Web is social networking. With social networking giants such as Twitter, Facebook, LinkedIn, Orkut and MySpace hitting the pinnacle of popularity, people have the luxury of making online friends, interact with people irrespective of national boundaries and discuss world issues without any ethnic or racial biases. Webmasters and social network gurus have also capitalized on this immense opportunity to expand their businesses and draw more traffic to their websites.

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• Choosing Right Landing Pages For Your Keywords Part 2

  You can easily find bounce rates for your PPC campaign, by using some Google Analytics indicators. For example, you can open the Traffic Source section in the Google Analytics and then can navigate to AdWords Traffic which makes it easy for you to get the data you want for your PPC campaign.

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• Get the Picture: Pinterest for Marketers

  - by Mike Stiles

  When trying to determine on which networks to conduct social marketing, the usual suspects immediately rise to the top; Facebook & Twitter, then LinkedIn (especially if you’re B2B), then maybe some Google Plus to hedge SEO bets.  So at what juncture do brands get excited about Pinterest? Pinterest has been easy for marketers to de-prioritize thanks to the perception its usage is so dominated by women. Um, what’s wrong with that? Women make an estimated 85% of all consumer purchases. So if there are indeed over 30 million US women active on it monthly, and they do 92% of the pinning, and 84% are still active on it after 4 years, when did an audience of highly engaged, very likely sales conversions become low priority? Okay, if you’re a tech B2B SaaS product like the Oracle Social Cloud, Pinterest may not be where you focus. But if you operate in the top Pinterest categories, which are truly far-reaching, it’s time to take note of Pinterest’s performance to date: 40.1 million monthly users in the US (eMarketer). Over 30 billion pins, half of which were pinned in the last 6 months. (Big momentum) 75% of usage is on their mobile app. (In solid shape for the mobile migration) Pinterest sharing grew 58% in 2013, beating Facebook, Twitter, or LinkedIn. (ShareThis) Pinterest is the 3rd most popular sharing platform overall (over email), with 48% of all sharing on tablets. Users referred by Pinterest are 10% more likely to buy on e-commerce sites and tend to spend twice that of users coming from Facebook. (Shopify) To be fair, brands haven’t had any paid marketing opportunities on that platform…until recently. Users are seeing Promoted Pins in both category and search feeds from rollout brands like Gap, ABC Family, Ziploc, and Nestle. Are the paid pins annoying users? It seems more so than other social networks, they’re fitting right in to the intended user experience and being accepted, getting almost as many click-throughs as user pins. New York Magazine’s Kevin Roose laid it out succinctly; Pinterest offers a place that’s image-centric, search-friendly, makes things easy to purchase, makes things easy to share, and puts users in an aspirational mood to buy. Pinterest is very confident in the value of that combo and that audience, with CPM rates 5x that of the most expensive Facebook ad, plus (at least for now) required spending commitments and required pin review by Pinterest for quality. The latest developments; a continued move toward search and discovery with enhancements like Guided Search to help you hone in on what interests you, Custom Categories, and the rumored Visual Search that stands to be a liberation from text. And most recently, Pinterest has opened up its API so brands can get access to deeper insights into the best search terms and categories in which to play ball, as well as what kinds of pins stand to perform best in those areas. As we learned in our rundown this week of Social Media Examiner’s Social Media Marketing Industry Report, around 50% of marketers specifically intend on upping their use of Pinterest. If you’re a big believer in fishing where the fish are, that’s probably an efficient position to take. @mikestiles @oraclesocialPhoto: Adam Lambert_Gorwyn, freeimages.com

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• Five Key Trends in Enterprise 2.0 for 2011

  - by kellsey.ruppel(at)oracle.com

  We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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• Pinterest and the Rising Power of Imagery

  - by Mike Stiles

  If images keep you glued to a screen, you’re hardly alone. Countless social users are letting their eyes do the walking, waiting for that special photo to grab their attention. And perhaps more than any other social network, Pinterest has been giving those eyes plenty of room to walk. Pinterest came along in 2010. Its play was that users could simply create topic boards and pin pictures to the appropriate boards for sharing. Yes there are some words, captions mostly, but not many. The speed of its growth raised eyebrows. Traffic quadrupled in the last quarter of 2011, with 7.51 million unique visitors in December alone. It now gets 1.9 billion monthly page views. And it was sticky. In the US, the average time a user spends strolling through boards and photos on Pinterest is 15 minutes, 50 seconds. Proving the concept of browsing a catalogue is not dead, it became a top 5 referrer for several apparel retailers like Land’s End, Nordstrom, and Bergdorfs. Now a survey of online shoppers by BizRate Insights says that Pinterest is responsible for more purchases online than Facebook. Over 70% of its users are going there specifically to keep up with trends and get shopping ideas. And when they buy, the average order value is $179. Pinterest is also scoring better in terms of user engagement. 66% of pinners regularly follow and repin retailers, whereas 17% of Facebook fans turn to that platform for purchase ideas. (Facebook still wins when it comes to reach and driving traffic to 3rd-party sites by the way). Social posting best practices have consistently shown that posts with photos are rewarded with higher engagement levels. You may be downright Shakespearean in your writing, but what makes images in the digital world so much more powerful than prose? 1. They transcend language barriers. 2. They’re fun and addictive to look at. 3. They can be consumed in fractions of a second, important considering how fast users move through their social content (admit it, you do too). 4. They’re efficient gateways. A good picture might get them to the headline. A good headline might then get them to the written content. 5. The audience for them surpasses demographic limitations. 6. They can effectively communicate and trigger an emotion. 7. With mobile use soaring, photos are created on those devices and easily consumed and shared on them. Pinterest’s iPad app hit #1 in the Apple store in 1 day. Even as far back as 2009, over 2.5 billion devices with cameras were on the streets generating in just 1 year, 10% of the number of photos taken…ever. But let’s say you’re not a retailer. What if you’re a B2B whose products or services aren’t visual? Should you worry about your presence on Pinterest? As with all things, you need a keen awareness of who your audience is, where they reside online, and what they want to do there. If it doesn’t make sense to put a tent stake in Pinterest, fine. But ignore the power of pictures at your own peril. If not visually, how are you going to attention-grab social users scrolling down their News Feeds at top speed? You’re competing with every other cool image out there from countless content sources. Bore us and we’ll fly right past you.

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• How to get screen size on Windows Phone 7 Series?

  - by Igor Zevaka

  How do I programatically get the screen resolution on WP7? Here are a bunch of links that get the same job done in desktop WPF and Silverlight, but none of them work on the phone. Any ideas? http://social.msdn.microsoft.com/Forums/en-US/windowsphone7series/thread/f0639904-a368-44db-9ddd-efcaf8fc736e http://social.msdn.microsoft.com/Forums/en-US/wpf/thread/6b6b832f-0dfd-428c-84cd-b1b9e7f236cf http://stackoverflow.com/questions/254197/how-can-i-get-the-active-screen-dimensions http://social.msdn.microsoft.com/Forums/en-US/windowsphone7series/thread/f0639904-a368-44db-9ddd-efcaf8fc736e

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• Windows Azure: Import/Export Hard Drives, VM ACLs, Web Sockets, Remote Debugging, Continuous Delivery, New Relic, Billing Alerts and More

  - by ScottGu

  Two weeks ago we released a giant set of improvements to Windows Azure, as well as a significant update of the Windows Azure SDK. This morning we released another massive set of enhancements to Windows Azure.  Today’s new capabilities include: Storage: Import/Export Hard Disk Drives to your Storage Accounts HDInsight: General Availability of our Hadoop Service in the cloud Virtual Machines: New VM Gallery, ACL support for VIPs Web Sites: WebSocket and Remote Debugging Support Notification Hubs: Segmented customer push notification support with tag expressions TFS & GIT: Continuous Delivery Support for Web Sites + Cloud Services Developer Analytics: New Relic support for Web Sites + Mobile Services Service Bus: Support for partitioned queues and topics Billing: New Billing Alert Service that sends emails notifications when your bill hits a threshold you define All of these improvements are now available to use immediately (note that some features are still in preview).  Below are more details about them. Storage: Import/Export Hard Disk Drives to Windows Azure I am excited to announce the preview of our new Windows Azure Import/Export Service! The Windows Azure Import/Export Service enables you to move large amounts of on-premises data into and out of your Windows Azure Storage accounts. It does this by enabling you to securely ship hard disk drives directly to our Windows Azure data centers. Once we receive the drives we’ll automatically transfer the data to or from your Windows Azure Storage account.  This enables you to import or export massive amounts of data more quickly and cost effectively (and not be constrained by available network bandwidth). Encrypted Transport Our Import/Export service provides built-in support for BitLocker disk encryption – which enables you to securely encrypt data on the hard drives before you send it, and not have to worry about it being compromised even if the disk is lost/stolen in transit (since the content on the transported hard drives is completely encrypted and you are the only one who has the key to it).  The drive preparation tool we are shipping today makes setting up bitlocker encryption on these hard drives easy. How to Import/Export your first Hard Drive of Data You can read our Getting Started Guide to learn more about how to begin using the import/export service.  You can create import and export jobs via the Windows Azure Management Portal as well as programmatically using our Server Management APIs. It is really easy to create a new import or export job using the Windows Azure Management Portal.  Simply navigate to a Windows Azure storage account, and then click the new Import/Export tab now available within it (note: if you don’t have this tab make sure to sign-up for the Import/Export preview): Then click the “Create Import Job” or “Create Export Job” commands at the bottom of it.  This will launch a wizard that easily walks you through the steps required: For more comprehensive information about Import/Export, refer to Windows Azure Storage team blog.  You can also send questions and comments to the [email protected] email address. We think you’ll find this new service makes it much easier to move data into and out of Windows Azure, and it will dramatically cut down the network bandwidth required when working on large data migration projects.  We hope you like it. HDInsight: 100% Compatible Hadoop Service in the Cloud Last week we announced the general availability release of Windows Azure HDInsight. HDInsight is a 100% compatible Hadoop service that allows you to easily provision and manage Hadoop clusters for big data processing in Windows Azure.  This release is now live in production, backed by an enterprise SLA, supported 24x7 by Microsoft Support, and is ready to use for production scenarios. HDInsight allows you to use Apache Hadoop tools, such as Pig and Hive, to process large amounts of data in Windows Azure Blob Storage. Because data is stored in Windows Azure Blob Storage, you can choose to dynamically create Hadoop clusters only when you need them, and then shut them down when they are no longer required (since you pay only for the time the Hadoop cluster instances are running this provides a super cost effective way to use them).  You can create Hadoop clusters using either the Windows Azure Management Portal (see below) or using our PowerShell and Cross Platform Command line tools: The import/export hard drive support that came out today is a perfect companion service to use with HDInsight – the combination allows you to easily ingest, process and optionally export a limitless amount of data.  We’ve also integrated HDInsight with our Business Intelligence tools, so users can leverage familiar tools like Excel in order to analyze the output of jobs.  You can find out more about how to get started with HDInsight here. Virtual Machines: VM Gallery Enhancements Today’s update of Windows Azure brings with it a new Virtual Machine gallery that you can use to create new VMs in the cloud.  You can launch the gallery by doing New->Compute->Virtual Machine->From Gallery within the Windows Azure Management Portal: The new Virtual Machine Gallery includes some nice enhancements that make it even easier to use: Search: You can now easily search and filter images using the search box in the top-right of the dialog.  For example, simply type “SQL” and we’ll filter to show those images in the gallery that contain that substring. Category Tree-view: Each month we add more built-in VM images to the gallery.  You can continue to browse these using the “All” view within the VM Gallery – or now quickly filter them using the category tree-view on the left-hand side of the dialog.  For example, by selecting “Oracle” in the tree-view you can now quickly filter to see the official Oracle supplied images. MSDN and Supported checkboxes: With today’s update we are also introducing filters that makes it easy to filter out types of images that you may not be interested in. The first checkbox is MSDN: using this filter you can exclude any image that is not part of the Windows Azure benefits for MSDN subscribers (which have highly discounted pricing - you can learn more about the MSDN pricing here). The second checkbox is Supported: this filter will exclude any image that contains prerelease software, so you can feel confident that the software you choose to deploy is fully supported by Windows Azure and our partners. Sort options: We sort gallery images by what we think customers are most interested in, but sometimes you might want to sort using different views. So we’re providing some additional sort options, like “Newest,” to customize the image list for what suits you best. Pricing information: We now provide additional pricing information about images and options on how to cost effectively run them directly within the VM Gallery. The above improvements make it even easier to use the VM Gallery and quickly create launch and run Virtual Machines in the cloud. Virtual Machines: ACL Support for VIPs A few months ago we exposed the ability to configure Access Control Lists (ACLs) for Virtual Machines using Windows PowerShell cmdlets and our Service Management API. With today’s release, you can now configure VM ACLs using the Windows Azure Management Portal as well. You can now do this by clicking the new Manage ACL command in the Endpoints tab of a virtual machine instance: This will enable you to configure an ordered list of permit and deny rules to scope the traffic that can access your VM’s network endpoints. For example, if you were on a virtual network, you could limit RDP access to a Windows Azure virtual machine to only a few computers attached to your enterprise. Or if you weren’t on a virtual network you could alternatively limit traffic from public IPs that can access your workloads: Here is the default behaviors for ACLs in Windows Azure: By default (i.e. no rules specified), all traffic is permitted. When using only Permit rules, all other traffic is denied. When using only Deny rules, all other traffic is permitted. When there is a combination of Permit and Deny rules, all other traffic is denied. Lastly, remember that configuring endpoints does not automatically configure them within the VM if it also has firewall rules enabled at the OS level.  So if you create an endpoint using the Windows Azure Management Portal, Windows PowerShell, or REST API, be sure to also configure your guest VM firewall appropriately as well. Web Sites: Web Sockets Support With today’s release you can now use Web Sockets with Windows Azure Web Sites.  This feature enables you to easily integrate real-time communication scenarios within your web based applications, and is available at no extra charge (it even works with the free tier).  Higher level programming libraries like SignalR and socket.io are also now supported with it. You can enable Web Sockets support on a web site by navigating to the Configure tab of a Web Site, and by toggling Web Sockets support to “on”: Once Web Sockets is enabled you can start to integrate some really cool scenarios into your web applications.  Check out the new SignalR documentation hub on www.asp.net to learn more about some of the awesome scenarios you can do with it. Web Sites: Remote Debugging Support The Windows Azure SDK 2.2 we released two weeks ago introduced remote debugging support for Windows Azure Cloud Services. With today’s Windows Azure release we are extending this remote debugging support to also work with Windows Azure Web Sites. With live, remote debugging support inside of Visual Studio, you are able to have more visibility than ever before into how your code is operating live in Windows Azure. It is now super easy to attach the debugger and quickly see what is going on with your application in the cloud. Remote Debugging of a Windows Azure Web Site using VS 2013 Enabling the remote debugging of a Windows Azure Web Site using VS 2013 is really easy.  Start by opening up your web application’s project within Visual Studio. Then navigate to the “Server Explorer” tab within Visual Studio, and click on the deployed web-site you want to debug that is running within Windows Azure using the Windows Azure->Web Sites node in the Server Explorer.  Then right-click and choose the “Attach Debugger” option on it: When you do this Visual Studio will remotely attach the debugger to the Web Site running within Windows Azure.  The debugger will then stop the web site’s execution when it hits any break points that you have set within your web application’s project inside Visual Studio.  For example, below I set a breakpoint on the “ViewBag.Message” assignment statement within the HomeController of the standard ASP.NET MVC project template.  When I hit refresh on the “About” page of the web site within the browser, the breakpoint was triggered and I am now able to debug the app remotely using Visual Studio: Note above how we can debug variables (including autos/watchlist/etc), as well as use the Immediate and Command Windows. In the debug session above I used the Immediate Window to explore some of the request object state, as well as to dynamically change the ViewBag.Message property.  When we click the the “Continue” button (or press F5) the app will continue execution and the Web Site will render the content back to the browser.  This makes it super easy to debug web apps remotely. Tips for Better Debugging To get the best experience while debugging, we recommend publishing your site using the Debug configuration within Visual Studio’s Web Publish dialog. This will ensure that debug symbol information is uploaded to the Web Site which will enable a richer debug experience within Visual Studio.  You can find this option on the Web Publish dialog on the Settings tab: When you ultimately deploy/run the application in production we recommend using the “Release” configuration setting – the release configuration is memory optimized and will provide the best production performance.  To learn more about diagnosing and debugging Windows Azure Web Sites read our new Troubleshooting Windows Azure Web Sites in Visual Studio guide. Notification Hubs: Segmented Push Notification support with tag expressions In August we announced the General Availability of Windows Azure Notification Hubs - a powerful Mobile Push Notifications service that makes it easy to send high volume push notifications with low latency from any mobile app back-end.  Notification hubs can be used with any mobile app back-end (including ones built using our Mobile Services capability) and can also be used with back-ends that run in the cloud as well as on-premises. Beginning with the initial release, Notification Hubs allowed developers to send personalized push notifications to both individual users as well as groups of users by interest, by associating their devices with tags representing the logical target of the notification. For example, by registering all devices of customers interested in a favorite MLB team with a corresponding tag, it is possible to broadcast one message to millions of Boston Red Sox fans and another message to millions of St. Louis Cardinals fans with a single API call respectively. New support for using tag expressions to enable advanced customer segmentation With today’s release we are adding support for even more advanced customer targeting.  You can now identify customers that you want to send push notifications to by defining rich tag expressions. With tag expressions, you can now not only broadcast notifications to Boston Red Sox fans, but take that segmenting a step farther and reach more granular segments. This opens up a variety of scenarios, for example: Offers based on multiple preferences—e.g. send a game day vegetarian special to users tagged as both a Boston Red Sox fan AND a vegetarian Push content to multiple segments in a single message—e.g. rain delay information only to users who are tagged as either a Boston Red Sox fan OR a St. Louis Cardinal fan Avoid presenting subsets of a segment with irrelevant content—e.g. season ticket availability reminder to users who are tagged as a Boston Red Sox fan but NOT also a season ticket holder To illustrate with code, consider a restaurant chain app that sends an offer related to a Red Sox vs Cardinals game for users in Boston. Devices can be tagged by your app with location tags (e.g. “Loc:Boston”) and interest tags (e.g. “Follows:RedSox”, “Follows:Cardinals”), and then a notification can be sent by your back-end to “(Follows:RedSox || Follows:Cardinals) && Loc:Boston” in order to deliver an offer to all devices in Boston that follow either the RedSox or the Cardinals. This can be done directly in your server backend send logic using the code below: var notification = new WindowsNotification(messagePayload); hub.SendNotificationAsync(notification, "(Follows:RedSox || Follows:Cardinals) && Loc:Boston"); In your expressions you can use all Boolean operators: AND (&&), OR (||), and NOT (!).  Some other cool use cases for tag expressions that are now supported include: Social: To “all my group except me” - group:id && !user:id Events: Touchdown event is sent to everybody following either team or any of the players involved in the action: Followteam:A || Followteam:B || followplayer:1 || followplayer:2 … Hours: Send notifications at specific times. E.g. Tag devices with time zone and when it is 12pm in Seattle send to: GMT8 && follows:thaifood Versions and platforms: Send a reminder to people still using your first version for Android - version:1.0 && platform:Android For help on getting started with Notification Hubs, visit the Notification Hub documentation center.  Then download the latest NuGet package (or use the Notification Hubs REST APIs directly) to start sending push notifications using tag expressions.  They are really powerful and enable a bunch of great new scenarios. TFS & GIT: Continuous Delivery Support for Web Sites + Cloud Services With today’s Windows Azure release we are making it really easy to enable continuous delivery support with Windows Azure and Team Foundation Services.  Team Foundation Services is a cloud based offering from Microsoft that provides integrated source control (with both TFS and Git support), build server, test execution, collaboration tools, and agile planning support.  It makes it really easy to setup a team project (complete with automated builds and test runners) in the cloud, and it has really rich integration with Visual Studio. With today’s Windows Azure release it is now really easy to enable continuous delivery support with both TFS and Git based repositories hosted using Team Foundation Services.  This enables a workflow where when code is checked in, built successfully on an automated build server, and all tests pass on it – I can automatically have the app deployed on Windows Azure with zero manual intervention or work required. The below screen-shots demonstrate how to quickly setup a continuous delivery workflow to Windows Azure with a Git-based ASP.NET MVC project hosted using Team Foundation Services. Enabling Continuous Delivery to Windows Azure with Team Foundation Services The project I’m going to enable continuous delivery with is a simple ASP.NET MVC project whose source code I’m hosting using Team Foundation Services.  I did this by creating a “SimpleContinuousDeploymentTest” repository there using Git – and then used the new built-in Git tooling support within Visual Studio 2013 to push the source code to it.  Below is a screen-shot of the Git repository hosted within Team Foundation Services: I can access the repository within Visual Studio 2013 and easily make commits with it (as well as branch, merge and do other tasks).  Using VS 2013 I can also setup automated builds to take place in the cloud using Team Foundation Services every time someone checks in code to the repository: The cool thing about this is that I don’t have to buy or rent my own build server – Team Foundation Services automatically maintains its own build server farm and can automatically queue up a build for me (for free) every time someone checks in code using the above settings.  This build server (and automated testing) support now works with both TFS and Git based source control repositories. Connecting a Team Foundation Services project to Windows Azure Once I have a source repository hosted in Team Foundation Services with Automated Builds and Testing set up, I can then go even further and set it up so that it will be automatically deployed to Windows Azure when a source code commit is made to the repository (assuming the Build + Tests pass).  Enabling this is now really easy.  To set this up with a Windows Azure Web Site simply use the New->Compute->Web Site->Custom Create command inside the Windows Azure Management Portal.  This will create a dialog like below.  I gave the web site a name and then made sure the “Publish from source control” checkbox was selected: When we click next we’ll be prompted for the location of the source repository.  We’ll select “Team Foundation Services”: Once we do this we’ll be prompted for our Team Foundation Services account that our source repository is hosted under (in this case my TFS account is “scottguthrie”): When we click the “Authorize Now” button we’ll be prompted to give Windows Azure permissions to connect to the Team Foundation Services account.  Once we do this we’ll be prompted to pick the source repository we want to connect to.  Starting with today’s Windows Azure release you can now connect to both TFS and Git based source repositories.  This new support allows me to connect to the “SimpleContinuousDeploymentTest” respository we created earlier: Clicking the finish button will then create the Web Site with the continuous delivery hooks setup with Team Foundation Services.  Now every time someone pushes source control to the repository in Team Foundation Services, it will kick off an automated build, run all of the unit tests in the solution , and if they pass the app will be automatically deployed to our Web Site in Windows Azure.  You can monitor the history and status of these automated deployments using the Deployments tab within the Web Site: This enables a really slick continuous delivery workflow, and enables you to build and deploy apps in a really nice way. Developer Analytics: New Relic support for Web Sites + Mobile Services With today’s Windows Azure release we are making it really easy to enable Developer Analytics and Monitoring support with both Windows Azure Web Site and Windows Azure Mobile Services.  We are partnering with New Relic, who provide a great dev analytics and app performance monitoring offering, to enable this - and we have updated the Windows Azure Management Portal to make it really easy to configure. Enabling New Relic with a Windows Azure Web Site Enabling New Relic support with a Windows Azure Web Site is now really easy.  Simply navigate to the Configure tab of a Web Site and scroll down to the “developer analytics” section that is now within it: Clicking the “add-on” button will display some additional UI.  If you don’t already have a New Relic subscription, you can click the “view windows azure store” button to obtain a subscription (note: New Relic has a perpetually free tier so you can enable it even without paying anything): Clicking the “view windows azure store” button will launch the integrated Windows Azure Store experience we have within the Windows Azure Management Portal.  You can use this to browse from a variety of great add-on services – including New Relic: Select “New Relic” within the dialog above, then click the next button, and you’ll be able to choose which type of New Relic subscription you wish to purchase.  For this demo we’ll simply select the “Free Standard Version” – which does not cost anything and can be used forever:  Once we’ve signed-up for our New Relic subscription and added it to our Windows Azure account, we can go back to the Web Site’s configuration tab and choose to use the New Relic add-on with our Windows Azure Web Site.  We can do this by simply selecting it from the “add-on” dropdown (it is automatically populated within it once we have a New Relic subscription in our account): Clicking the “Save” button will then cause the Windows Azure Management Portal to automatically populate all of the needed New Relic configuration settings to our Web Site: Deploying the New Relic Agent as part of a Web Site The final step to enable developer analytics using New Relic is to add the New Relic runtime agent to our web app.  We can do this within Visual Studio by right-clicking on our web project and selecting the “Manage NuGet Packages” context menu: This will bring up the NuGet package manager.  You can search for “New Relic” within it to find the New Relic agent.  Note that there is both a 32-bit and 64-bit edition of it – make sure to install the version that matches how your Web Site is running within Windows Azure (note: you can configure your Web Site to run in either 32-bit or 64-bit mode using the Web Site’s “Configuration” tab within the Windows Azure Management Portal): Once we install the NuGet package we are all set to go.  We’ll simply re-publish the web site again to Windows Azure and New Relic will now automatically start monitoring the application Monitoring a Web Site using New Relic Now that the application has developer analytics support with New Relic enabled, we can launch the New Relic monitoring portal to start monitoring the health of it.  We can do this by clicking on the “Add Ons” tab in the left-hand side of the Windows Azure Management Portal.  Then select the New Relic add-on we signed-up for within it.  The Windows Azure Management Portal will provide some default information about the add-on when we do this.  Clicking the “Manage” button in the tray at the bottom will launch a new browser tab and single-sign us into the New Relic monitoring portal associated with our account: When we do this a new browser tab will launch with the New Relic admin tool loaded within it: We can now see insights into how our app is performing – without having to have written a single line of monitoring code.  The New Relic service provides a ton of great built-in monitoring features allowing us to quickly see: Performance times (including browser rendering speed) for the overall site and individual pages.  You can optionally set alert thresholds to trigger if the speed does not meet a threshold you specify. Information about where in the world your customers are hitting the site from (and how performance varies by region) Details on the latency performance of external services your web apps are using (for example: SQL, Storage, Twitter, etc) Error information including call stack details for exceptions that have occurred at runtime SQL Server profiling information – including which queries executed against your database and what their performance was And a whole bunch more… The cool thing about New Relic is that you don’t need to write monitoring code within your application to get all of the above reports (plus a lot more).  The New Relic agent automatically enables the CLR profiler within applications and automatically captures the information necessary to identify these.  This makes it super easy to get started and immediately have a rich developer analytics view for your solutions with very little effort. If you haven’t tried New Relic out yet with Windows Azure I recommend you do so – I think you’ll find it helps you build even better cloud applications.  Following the above steps will help you get started and deliver you a really good application monitoring solution in only minutes. Service Bus: Support for partitioned queues and topics With today’s release, we are enabling support within Service Bus for partitioned queues and topics. Enabling partitioning enables you to achieve a higher message throughput and better availability from your queues and topics. Higher message throughput is achieved by implementing multiple message brokers for each partitioned queue and topic.  The  multiple messaging stores will also provide higher availability. You can create a partitioned queue or topic by simply checking the Enable Partitioning option in the custom create wizard for a Queue or Topic: Read this article to learn more about partitioned queues and topics and how to take advantage of them today. Billing: New Billing Alert Service Today’s Windows Azure update enables a new Billing Alert Service Preview that enables you to get proactive email notifications when your Windows Azure bill goes above a certain monetary threshold that you configure.  This makes it easier to manage your bill and avoid potential surprises at the end of the month. With the Billing Alert Service Preview, you can now create email alerts to monitor and manage your monetary credits or your current bill total.  To set up an alert first sign-up for the free Billing Alert Service Preview.  Then visit the account management page, click on a subscription you have setup, and then navigate to the new Alerts tab that is available: The alerts tab allows you to setup email alerts that will be sent automatically once a certain threshold is hit.  For example, by clicking the “add alert” button above I can setup a rule to send myself email anytime my Windows Azure bill goes above $100 for the month: The Billing Alert Service will evolve to support additional aspects of your bill as well as support multiple forms of alerts such as SMS.  Try out the new Billing Alert Service Preview today and give us feedback. Summary Today’s Windows Azure release enables a ton of great new scenarios, and makes building applications hosted in the cloud even easier. If you don’t already have a Windows Azure account, you can sign-up for a free trial and start using all of the above features today.  Then visit the Windows Azure Developer Center to learn more about how to build apps with it. Hope this helps, Scott P.S. In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu

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• Free Webinar Featuring Oracle Spatial and MapViewer, Oracle Business Intelligence, and Oracle Utilities

  - by stephen.garth

  Maps, BI and Network Management: Together At Last Date: Thursday, January 20 | Time: 11:00 a.m. PDT | 2:00 p.m. EDT | Duration: 1 hour Cost: FREE For years, utilities have wrestled with the challenge of providing executive management and other decision makers with maps and business intelligence during outages without compromising the performance of their real-time network operations and control systems. Join experts from Directions Media, Oracle and ThinkHuddle in this webinar for a discussion on how Oracle has addressed this challenge by incorporating Oracle Spatial data and the dashboard capabilities of Oracle Business Intelligence into a new application, Oracle Utilities Advanced Spatial Outage Analytics. Jim Steiner, Vice President of Spatial Product Management at Oracle, will provide an overview of Oracle's spatial and location technology, including Oracle Spatial 11g and Oracle Fusion Middleware MapViewer, and describe how Oracle is using this technology to spatially-enable many of its own enterprise applications. Brad Williams, Vice President of Oracle Utilities, will describe why and how the company developed Oracle Utilities Advanced Spatial Outage Analytics, how it works with Oracle Utilities Network Management System, and how this can deliver improved decision support and operational benefits to utilities. Steve Pierce, Spatial Systems Consultant with ThinkHuddle, will discuss architectural aspects and best practices in the integration of Oracle's spatial and BI technology. Following the presentation, attendees will have an opportunity to engage the panelists in a live Q&A session. Who Should Attend Executives, decision makers and analysts from IT, customer service, operations, engineering and marketing - especially in utilities, but also any business where location is important. Don't miss this webinar - Register Now. Find out more: Oracle Spatial on oracle.com More technical information on Oracle Technology Network Information on Oracle Utilities applications var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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• NEW 2-Day Instructor Led Course on Oracle Data Mining Now Available!

  - by chberger

  A NEW 2-Day Instructor Led Course on Oracle Data Mining has been developed for customers and anyone wanting to learn more about data mining, predictive analytics and knowledge discovery inside the Oracle Database.  Course Objectives: Explain basic data mining concepts and describe the benefits of predictive analysis Understand primary data mining tasks, and describe the key steps of a data mining process Use the Oracle Data Miner to build,evaluate, and apply multiple data mining models Use Oracle Data Mining's predictions and insights to address many kinds of business problems, including: Predict individual behavior, Predict values, Find co-occurring events Learn how to deploy data mining results for real-time access by end-users Five reasons why you should attend this 2 day Oracle Data Mining Oracle University course. With Oracle Data Mining, a component of the Oracle Advanced Analytics Option, you will learn to gain insight and foresight to: Go beyond simple BI and dashboards about the past. This course will teach you about "data mining" and "predictive analytics", analytical techniques that can provide huge competitive advantage Take advantage of your data and investment in Oracle technology Leverage all the data in your data warehouse, customer data, service data, sales data, customer comments and other unstructured data, point of sale (POS) data, to build and deploy predictive models throughout the enterprise. Learn how to explore and understand your data and find patterns and relationships that were previously hidden Focus on solving strategic challenges to the business, for example, targeting "best customers" with the right offer, identifying product bundles, detecting anomalies and potential fraud, finding natural customer segments and gaining customer insight.

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• Oracle Knowledge Courses

  - by mseika

  Oracle Knowledge products offer simple and convenient ways for users to access knowledge contained in corporate information stores. With Oracle Knowledge Training, you learn how to utilize tools that improve customer service and satisfaction by helping customers find more relevant answers to questions online or from a service agent guided by a scalable knowledge management platform. The following courses have been scheduled at Oracle in Utrecht: Oracle Knowledge Overview Rel 8.5 (1 day) Learn the technical architecture of Oracle Knowledge at a high-level and the key technologies including InfoCenter, iConnect, Search, Information Manager, Answerflow and Analytics. Dates: to be scheduled Knowledge Technical Architecture and Configuration Rel 8.5 (5 days) Learn to implement and maintain Oracle Knowledge’s core technologies through hands-on exercises including Intelligent Search, Information Manager, iConnect, AnswerFlow and Analytics. Dates: 13-17 January 2014 (afternoon/evening) Location: Live Virtual Class Knowledge Content Administration Rel 8.5 (2 days) Learn to implement, use and manage knowledge and content creation with Oracle Knowledge Information Manager. Dates: 4-5 December 2013 Location: Utrecht, The Netherlands Knowledge Analytics Rel 8.5 (1 day) Learn KPI analyses and how to close gaps using reports and tools provided in Oracle Business Intelligence Enterprise Edition. Dates: 6 December Location: Utrecht, The Netherlands Remember: your OPN discount is always applied to the standard prices shown on the Oracle University web pages. For assistance in booking, scheduling requests and more information contact the Education Service Desk: eMail: [email protected] Telephone: +31 30 66 27 675

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• 11/28 Thought Leaders Webinar: Marketing Strategies for Great Customer Experiences

  - by Charles Knapp

  With the growing use of mobile and social, it's tempting to bolt on these new channels to existing processes. However, that piecemeal approach may not lead to satisfying customer experiences or solid returns on investments. Furthermore, the volume of information businesses have access to is growing exponentially. Is this leading to better business insight and customer experiences? Join the Internet Marketing Association, The University of California at Irvine, and Oracle as we discuss marketing strategies that will help your customers have better experiences with your brand. You'll learn effective strategies for harnessing the power of "big data" to know more and understand your customers better, empowering customers and employees to make every interaction easy and rewarding, and adapting the customer experience to connect and engage effectively with each customer. Our speakers are Melissa Boxer, Vice President of Product Strategy, Oracle Cloud and CX Applications, who is a conference keynote speaker on integrated social marketing and loyalty analytics, and Dean Abbott, CEO of Abbott Analytics, who is a thought leader in commercial predictive analytics. This learning opportunity takes place on Wednesday, November 28, 11 am to 12 pm Pacific. Register today to learn from these thought leaders.

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• Working with Google Webmaster Tools

  - by com

  My first question is about Crawl errors in Google Webmaster Tools. Crawl errors is devided into few sections. One of them is HTTP. I assume that all broken links in HTTP was somehow found by crawler, this is not the links from sitemap. If this was found by scanning all sitemap pages for links, why it doesn't mention what was the source page, like in sitemap section with column Linked From. And what the meaning of Linked From, I thought if the name of section is sitemap, therefore all URLs should be taken from sitemap, so why there is Linked From? The second question, what is the best way to trreat searching on the site. How come the searching result page are getting indexed? Because of the fact that all searching result page are getting indexed, I have to many page in Linked From. What's the right practice? Question three: In order to improve response time in WMT, can I redirect all crawler's requests to designated free web server? Is this good practice? Question four: How should I treat Google Analytics Code (with parameters PageView, PageLoadTime), in the case user request non existing page, should I render Google code or not? Right now I use Google Analytics Code on the common template page, such that every page, also non existing page with error message contains Google Analytics Code, it seems like it has influence on WMT.

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• WebCenter 11g (11.1.1.2) Certified with E-Business Suite Release 12

  - by Steven Chan

  Oracle WebCenter Suite is an integrated suite of products used to create social applications, enterprise portals, communities, composite applications, and Internet or intranet Web sites on a standards-based, service-oriented architecture (SOA).WebCenter 11g includes a multi-channel portal framework and a suite of horizontal Enterprise 2.0 applications which provide content, presence, and social networking capabilities.WebCenter 11g (11.1.1.2) is now certified with Oracle E-Business Suite Release 12.  For installation and configuration documentation, see:Using WebCenter 11.1.1 with Oracle E-Business Suite Release 12 (Note 1074345.1)

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• Office Live add-in 1.5 cannot be installed

  - by wisecarver

  Having trouble with a recent Windows Update that failed to install the Office Live add-in 1.5? This has been driving me nuts on a Windows 7 Ultimate 64-bit system for three days. Windows Update would fail, click the “Try again” button and…fail So like I good boy I used http://www.bing.com and have been searching for resolutions. Success! The Microsoft Social forums. http://social.answers.microsoft.com/Forums/en-US/officeinstall/thread/4c62e615-a3e5-4cf9-ae6a-5fd870dfb0bc http://support.microsoft...(read more)

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• OPN Exchange @ OpenWorld – Don’t Forget…

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Mark your calendar because we’re less than a week away from kicking off our first ever Oracle PartnerNetwork Exchange @ OpenWorld program, and do we have a lot in store for you!  So don’t forget to attend these great partner events! Sunday, 9/30: The Global Partner Keynote with Judson Althoff and other senior executives @ 1:00pm OPN Exchange General Sessions  to discuss the overview of each OPN Exchange track including, Cloud, Engineered Systems, Industries, Technology and Applications @ 3:30pm The exclusive OPN Exchange AfterDark Reception complete with the smooth sounds of Macy Gray @ 7:30pm. Don’t worry, there is plenty to come after Sunday! Be sure to take part in all the exciting activity taking place during the week, including: Over 40 + OPN Exchange Sessions taking place at the Marriott Marquis throughout the week “Test Fest” exams for OPN Specialist Certifications,  taking place throughout the week The 5k Partner Fun Run- Meet at the W Hotel lobby on Monday 10/1 at 6 a.m. PT – No registration necessary! Led by Judson Althoff, SVP of WWA&C. Social Media Rally Station- Join us in the OPN Lounge on Monday to become social savvy and leverage social media tools for your business Ice Cream Social- Monday October 1st, from 3-5:30 p.m. in the OPN Lounge. Hosted by Oracle Advanced Customer Support Services. Endless Networking Opportunities at the OPN Lounge, the Howard Street Tent for lunch, the ‘It’s a Wrap Reception’, and much more! We can’t wait to see you there! The OPN Communications Team

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• Yahoo Led the Pack in Display Ads in 2009

  Online metrics firm comScore recaps the past year in digital advertising and social networking, finding Yahoo had a banner year with banner ads, while Facebook consolidated its lead in the social space.

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• How do I check user's unlocked achievement and leaderboard scores via GPG plugin

  - by noob

  I need to load user's achievement and their scores from leaderboard in my game. But the Social.LoadScore() and Social.LoadAchievements() both returns a 0 size array in callback. When I checked the implementation in Google Play Gaming's PlayGamePlatform.cs, both the method has this summary - Not implemented yet. Calls the callback with an empty list. So my question is How do I get this data in Unity? Has anyone tried any other method to get the data?

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• Rapid Evolution of Society & Technology

  - by Michael Snow

  We caught up with Brian Solis on the phone the other day and Christie Flanagan had a chance to chat with him and learn a bit more about him and some of the concepts he'll be addressing in our Social Business Thought Leaders Webcast on Thursday 12/13/12. «--- Interview with Brian Solis  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast- mso-fareast-theme-font:minor-latin; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Be sure and register for this week's webcast ---» ------------------- Guest post by Brian Solis. Reposted (Borrowed) from his posting of May 24, 2012 Dear [insert business name], what’s your promise? - Brian Solis You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people. Your employees are your number one asset, however the infrastructure of the organization has turned once optimistic and ambitious intrapreneurs into complacent cogs or worse, your greatest detractors. You question the adoption of disruptive technology by your internal champions yet you’ve not tried to find the value for yourself. You’re a change agent and you truly wish to bring about change, but you’ve not invested time or resources to answer “why” in your endeavors to become a connected or social business. If we are to truly change, we must find purpose. We must uncover the essence of our business and the value it delivers to traditional and connected consumers. We must rethink the spirit of today’s embrace and clearly articulate how transformation is going to improve customer and employee experiences and relationships now and over time. Without doing so, any attempts at evolution will be thwarted by reality. In an era of Digital Darwinism, no business is too big to fail or too small to succeed. These are undisciplined times which require alternative approaches to recognize and pursue new opportunities. But everything begins with acknowledging the 360 view of the world that you see today is actually a filtered view of managed and efficient convenience. Today, many organizations that were once inspired by innovation and engagement have fallen into a process of marketing, operationalizing, managing, and optimizing. That might have worked for the better part of the last century, but for the next 10 years and beyond, new vision, leadership and supporting business models will be written to move businesses from rigid frameworks to adaptive and agile entities. I believe that today’s executives will undergo a great test; a test of character, vision, intention, and universal leadership. It starts with a simple, but essential question…what is your promise? Notice, I didn’t ask about your brand promise. Nor did I ask for you to cite your mission and vision statements. This is much more than value propositions or manufactured marketing language designed to hook audiences and stakeholders. I asked for your promise to me as your consumer, stakeholder, and partner. This isn’t about B2B or B2C, but instead, people to people, person to person. It is this promise that will breathe new life into an organization that on the outside, could be misdiagnosed as catatonic by those who are disrupting your markets. A promise, for example, is meant to inspire. It creates alignment. It serves as the foundation for your vision, mission, and all business strategies and it must come from the top to mean anything. For without it, we cannot genuinely voice what it is we stand for or stand behind. Think for a moment about the definition of community. It’s easy to confuse a workplace or a market where everyone simply shares common characteristics. However, a community in this day and age is much more than belonging to something, it’s about doing something together that makes belonging matter The next few years will force a divide where companies are separated by intention as measured by actions and words. But, becoming a social business is not enough. Becoming more authentic and transparent doesn’t serve as a mantra for a renaissance. A promise is the ink that inscribes the spirit of the relationship between you and me. A promise serves as the words that influence change from within and change beyond the halls of our business. It is the foundation for a renewed embrace, one that must then find its way to every aspect of the organization. It’s the difference between a social business and an adaptive business. While an adaptive business can also be social, it is the culture of the organization that strives to not just use technology to extend current philosophies or processes into new domains, but instead give rise to a new culture where striving for relevance is among its goals. The tools and networks simply become enablers of a greater mission You are reading this because you believe in something more than what you’re doing today. While you fight for change within your organization, remember to aim for a higher purpose. Organizations that strive for innovation, imagination, and relevance will outperform those that do not. Part of your job is to lead a missionary push that unites the groundswell with a top down cascade. Change will only happen because you and other internal champions see what others can’t and will do what other won’t. It takes resolve. It takes the ability to translate new opportunities into business value. And, it takes courage. “This is a very noisy world, so we have to be very clear what we want them to know about us”-Steve Jobs ----------------------------------------------------------------- So -- where do you begin to evaluate the kind of experience you are delivering for your customers, partners, and employees?  Take a look at this White Paper: Creating a Successful and Meaningful Customer Experience on the Web and then have a cup of coffee while you listen to the sage advice of Guy Kawasaki in a short video below.   An interview with Guy Kawasaki on Maximizing Social Media Channels 

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• Breakfast Keynote, More at Gartner IAM Summit This Week

  - by Tanu Sood

  Gartner Identity and Access Management Conference We look forward to seeing you at the.... Gartner Identity and Access Management Conference Oracle is proud to be a Silver Sponsor of the Gartner Identity and Access Management Summit happening December 3 - 5 in Las Vegas, NV. Don’t miss the opportunity to hear Oracle Senior VP of Identity Management, Amit Jasuja, present Trends in Identity Management at our keynote presentation and breakfast on Tuesday, December 4th at 7:30 a.m. Everyone that attends is entered into a raffle to win a free JAWBONE JAMBOX wireless speaker system. Also, don’t forget to visit the Oracle Booth to mingle with your peers and speak to Oracle experts. Learn how Oracle Identity Management solutions are enabling the Social, Mobile, and Cloud (SoMoClo) environments. Visit Oracle Booth #S15 to: View a demonstration of our latest release - Oracle Identity Management 11g R2 Visit our virtual collateral rack and download useful resources Enter to win a JAWBONE JAMBOX Wireless Speaker System Exhibit Hall Hours Monday, December 3 — 11:45 a.m. – 1:45 p.m. and 6:15 p.m. – 8:15 p.m. Tuesday, December 4 — 11:45 a.m. – 2:45 p.m. To schedule a meeting with Oracle Identity Management executives and experts at Gartner IAM, please email us or speak to your account representative. We look forward to seeing you at the Gartner Identity and Access Management Summit! Visit Oracle at Booth #S15 Gartner IAM SummitDecember 3 - 5, 2012 Caesars Palace Attend our Keynote Breakfast Trends in Identity Management Tuesday, December 4, 2012 7:15 a.m. - 8:00 a.m., Octavius 16 Speakers: Amit Jasuja, Senior Vice President, Identity Management Oracle Ranjan Jain, Enterprise Architect, Cisco As enterprises embrace mobile and social applications, security and audit have moved into the foreground. The way we work and connect with our customers is changing dramatically and this means re-thinking how we secure the interaction and enable the experience. Work is an activity not a place - mobile access enables employees to work from any device anywhere and anytime. Organizations are utilizing "flash teams" - instead of a dedicated group to solve problems, organizations utilize more cross-functional teams. Work is now social - email collaboration will be replaced by dynamic social media style interaction. In this session, we will examine these three secular trends and discuss how organizations can secure the work experience and adapt audit controls to address the "new work order". Stay Connected: For more information, please visit www.oracle.com/identity. Copyright © 2012, Oracle. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement SEO100120175 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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• TGIF: Engagement Wrap-up

  - by Michael Snow

  We've had a very busy week here at Oracle and as we build up to Oracle OpenWorld starting in less than 10 days - it doesn't look like things will be slowing down. Engagement is definitely in the air this week. Our friend, John Mancini published a great article entitled: "The World of Engagement" on his Digital Landfill blog yesterday and we hosted a great webcast with R "Ray" Wang from Constellation Research yesterday on the "9 C's of Engagement". 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} I wanted to wrap-up the week with some key takeaways from our webcast yesterday with Ray Wang. If you missed the webcast yesterday, fear not - it is now available  On-Demand. We'll leave you this week with lots of questions about how to navigate these churning waters of engagement. Stay tuned to the Oracle WebCenter Social Business Thought Leaders Webcast Series as we fuel this dialogue. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Company Culture Does company support a culture of putting customer satisfaction ahead of profits? Does culture promote creativity and cross functional employee collaboration? Does culture accept different views of multi-generational workforce? Does culture promote employee training and skills development Does culture support upward mobility and long term retention? Does culture support work-life balance? Does the culture provide rewards for employee for outstanding customer support? Channels What are the current primary channels for customer communications? What do you think will be the primary channels in two years? Is company developing support model for emerging channels? Do all channels consistently deliver the same level of customer support? Do you know the cost per transaction across all channels? Do you engage customers proactively across multiple channels? Do all channels have access to the same customer information? Community Does company extend customer support into virtual communities of interest? Does company facilitate educating users through its virtual communities? Does company mine its customer’s experience into useful data? Does company increase the value for customers through using data to deliver new products and services? Does company support two way interactions with its customers through communities of interest? Does company actively support social CRM, online communities and social media markets? Credibility Does company market its trustworthiness through external certificates such as business licenses, BBB certificates or other validations? Does company promote trust through customer testimonials and case studies on ethical business practices? Does company promote truthful market campaigns Does company make it easy for customers to complain? Does company build its reputation for standing behind its products with guarantees for satisfaction? Does company protect its customer data with high security measures> Content What sources do you use to create customer content? Does company mine social media and blogs for customer content? How does your company sort, store and retain its customer content? How frequently does content get updated? What external sources do you use for customer content? How many responses are typically received from a knowledge management system inquiry? Does your company use customer content to design and develop new product and services? Context Does your company market to customers in clusters or individually? Does your company customize its messages and personalize them to specific needs of each individual customer? Does your company store customer data based on their past behaviors, purchases, sentiment analysis and current activities? Does your company manage customer context according to channels used? For example identify personal use channels versus business channels? What is your frequency of collecting customer activities across various touch points? How is your customer data stored and analyzed? Is contextual data used for future customer outreach? Cadence Which channels does your company measure-web site visits, phone calls, IVR, store visits, face to face, social media? Does company make effective use of cross channel marketing to promote more frequent customer engagement? Does your company rate the patterns relevant for your product or service and monitor usage against this pattern? Does your company measure the frequency of both online and offline channels? Does your company apply metrics to the frequency of customer engagements with product or services revenues? Does your company consolidate data for customer engagement across various channels for a complete view of its customer? Catalyst Does company offer coupon discounts? Does company have a customer loyalty program or a VIP membership program? Does company mine customer data to target specific groups of buyers? Do internal employees serve as ambassadors for customer programs? Does company drive loyalty through social media loyalty programs? Does company build rewards based on using loyalty data? Does company offer an employee incentive program to drive customer loyalty?

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• Complex Event Processing and SQL in London next week

  - by simonsabin

  Don’t forget that we have the Stream Insight team coming to London and will be presenting at a SQL Social event on the 9th June. Stream Insight is one of the exciting new features in SQL Server 2008 R2. There are numerous uses of Stream Insight one being Algorithmic Trading an exciting topic in the banking sector. For details of what Stream Insight is go to the teams blog http://blogs.msdn.com/streaminsight/archive/2010/04/22/rtm.aspx and follow some of the links. For more details of the SQL Social...(read more)

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• Big Companies Influence Retail in 2010

  - by David Dorf

  From a retail industry perspective, 2010 will go down as the year mobile went mainstream, the economy recovered from the crash, and Facebook surpassed Google as the most influential online property. While the economy certainly had the biggest impact on the retail industry, a few big companies also exerted influence. Here's a rundown and a look back at 2010: Apple -- Steve Jobs and company continued to lead the mobile pack. Consumers are using their iPhones to shop, retailers are using the iPod Touch for mobile checkout, and both are embracing the iPad as the next wave of technology. The Next Technology from Apple Mobile Platforms in Retail Apple Stores, Touch2Systems, and the iPad Google -- Not to be outdone, Google's Android platform grew faster than Apple's, plus they support QRCodes natively and will probably beat Apple to NFC. Google Checkout, Product Search, and Boutiques.com continue to impact the e-commerce scene. Google Leverages Like.com Facebook -- While the movie The Social Network certainly made Facebook a household name, Connect, Places, and seeing the "like" button all over the Web really pushed Facebook everywhere. 2010 set the foundations for f-commerce. Facebook Participatory Promotions Crowd Savers What's the value of a Facebook fan? Step Aside Google Leveraging Social Networks for Retail Social Shopping at Nine West Groupon -- This newcomer executed on a simple concept flawlessly, making them the fasted company to reach $1B in revenue. (See cool chart from Silicon Alley Insider.) Google's offer of $5-6B wasn't enough, so now they are raising an additional $1B in funding, presumably to buy-up all the copycats across the globe. Changing the Way We Shop Amazon -- As if leading the e-commerce charge wasn't enough, Amazon shook things up with their purchase of Woot and release of their Price Checker mobile app. They continue to push boundaries with Kindle, and don't seem worried about the iPad at all. You Can't Win on Price Amazon Looks at Your Social Graph eBay -- Acquiring Skype didn't exactly work out, but eBay's purchase of PayPal and RedLaser are driving the company forward. They are still a major force. Bump the Bill Oracle, SAP, HP, IBM, and Cisco left their marks on the retail industry as well with various acquisitions and CxO shake-ups. We'll just have to wait and see what 2011 brings next.

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• Role of SMO Services in Search Engine Ranking

  Those involved in the web business know very well about all the benefits that come with Social Media Optimization and the added advantages that one gets when Social Media Optimization campaigns are performed on websites. The campaigns are very rigorous and content rich and work on many aspects of the website such as it presence, visibility and certain other things that become evident when the website starts attracting business and starts making an impact.

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• Great finds: More TechNet Survival Guides

  - by Enrique Lima

  It has been some time now since Windows Server 2008 R2 arrived, but the features and capabilities in many cases are just now starting to surface with company’s implementing or looking at using. Here is a link to the Survival Guide on TechNet: http://social.technet.microsoft.com/wiki/contents/articles/windows-server-2008-r2-survival-guide.aspx The other item that is coming stronger and stronger is PowerShell.  I mentioned before the need to learn and get into using it as it is a great tool. http://social.technet.microsoft.com/wiki/contents/articles/windows-powershell-survival-guide.aspx

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• Oracle SRM increases enterprise footprint with Eloqua integration: an Ovum report

  - by Richard Lefebvre

  At Oracle OpenWorld in September, Oracle announced that Social Relationship Management (SRM) suite is further integrated with Oracle Eloqua, its newly acquired marketing automation platform. "Oracle is the only leading vendor to date to have fully integrated social with a sales lead management platform within the context of marketing automation" writes Gerry Brown in this Ovum report, in which you can read and understand all the benefits of this integration,

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