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  • Adwords: Is there a drawback to setting a really high max CPC to learn what works faster?

    - by Rob Sobers
    I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks. I think this will be a good way to quickly figure out whether the ads I'm writing have a decent CTR and, more importantly, whether the landing pages I'm building are converting. Since I can set a max daily budget for my campaign, I won't risk breaking the bank. I can't think of any drawbacks, personally. Am I missing any?

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  • Adwords: Is there a drawback to setting a really high CPC to learn what works faster?

    - by Rob Sobers
    I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks. I think this will be a good way to quickly figure out whether the ads I'm writing have a decent CTR and, more importantly, whether the landing pages I'm building are converting. Since I can set a max daily budget for my campaign, I won't risk breaking the bank. I can't think of any drawbacks, personally. Am I missing any?

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  • Any advantage to the script version of Google Adwords' conversion tracking code?

    - by ripper234
    Google Adword has an HTML snippet to track conversions: <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 12345; var google_conversion_language = "en"; var google_conversion_format = "3"; var google_conversion_color = "ffffff"; var google_conversion_label = "someopaqueid"; var google_conversion_value = 0; /* ]]> */ </script> <script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/12345/?label=opaque&amp;guid=ON&amp;script=0"/> </div> </noscript> It is composed of two parts: For clients supporting javascript, an inline script that sets variables, plus loading a reporting script. For other clients, an image tag. As far as I can see, the image tag has some advantages: It works on all browsers. It is asynchronous. It's shorter to have only this version, compared to both this and the js version. Any reason not to drop the <noscript> tag and just use the image conversion snippet directly?

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  • How to determine the amount to spend per phrase on Adwords research?

    - by Anonymous -
    My company would like to start a PPC advertising campaign. Whilst I understand the concept and how to set everything up from a technical point of view, this is something I've never done before. Logically, we'd like to test out a wide range of keywords that we think would lead to conversions, which we've put together through brainstorming and with some help from Google's External Keyword Tool. Sub-question whilst I remember - am I correct in thinking that in Google's keyword tool, keywords that we think will perform well that have a low competition yet high monthly searches are good since there will be less advertisers, meaning our bid per click will be less? Is there a common benchmark or process of doing a round of tests with keywords? Should we wait for 100 clicks on each keyword, see which ones have lead to the most sales (or rather, sales that are sustainable with the cost per click of that keyword), then drop the ones which aren't converting and put that budget onto the converting keywords? We realistically have a few hundred keywords/phrases we would like to test, but spending $100 per keyword/phrase is going to work out as quite an expensive test. It would be nice to be able to spend $5-10 per phrase, but I don't think the sample size would be great enough to determine anything usefully reliable. Another approach might be to setup all the keywords, and those that bring the most sales within x hours/days would be the ones we use. What is the common procedure with things like this? I know there are a plethora of companies that specialize in exactly this, but this is something we anticipate doing a lot in the future, so it would make sense to do it in house if at all possible.

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  • AdWords : Google ajoute une fonction pour convertir les annonces Flash en HTML5

    AdWords : Google ajoute une fonction pour convertir les annonces Flash en HTML5 Google a récemment intégré à AdWords, le système publicitaire de son moteur de recherche, une nouvelle fonctionnalité qui permet aux annonceurs de convertir les publicités Flash en HTML5. [IMG]http://ftp-developpez.com/gordon-fowler/Google%20Ad%20Words.png[/IMG] L'accès au Web se fait de nos jours à partir d'un nombre assez diversifié de dispositifs (PC, tablettes, smartphones, etc.). Cependant, les contenus publicitaires en Flash ne sont pas supportés par certains dispositifs, en particulier les tablettes, et le développement de nouvelles annonce...

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  • Will Google harm my ad's rating if my display URL in adwords does not exist?

    - by Jubbat
    I have a service in a very big city, and to make my ads stand out, I display the name of the neighborhood in the display URL, although the actual URL is always the same page with my services for any neighborhood. Will google decrease my rating for this? In a different note, you can also express your ideas about if it's sensible to do this or not, ie, the client might feel I'm deceiving them. Although this will be subjective, unless there is some scientific study. Thank you!

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  • Adwords: is it possible to automatically copy changes in one campaign to other campaigns?

    - by Richard
    Is it possible to have identical campaigns except for one thing, and whenever changes are made to one campaign, the same changes are automatically made to others? I want to have identical campaigns running for different time zones, but for the campaigns only to run between particular hours of the day in each time zone. If I have a campaign for each time zone, when I make changes to one campaign, such as adding ad groups, or adding keywords, or changing bid amounts, etc, I want those changes to occur to the other campaigns also. Is this possible? Thanks,

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  • How can I tell if a user came to a page via a Google Adwords PPC campaign?

    - by Mike Crittenden
    I have a form with a hidden "Came from Adwords" field that will be marked true (via javascript) if the user came from a PPC campaign and will stay false if not. That way, when the user submits the form, we will have each submission stored with info about whether that submission came from adwords or not, all without the user knowing. How can I fetch this info? I know that Google sets a cookie called Conversion whenever you click a PPC link to a page, but the cookie's content is just random alphanumeric characters. Is there something in the Analytics/Adwords API that will let me test for this? Do I have to resort to adding ?ref=adwords or something onto the PPC URLs so that I can test that way?

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  • Google analytics/adwords account and leaking of private data

    - by Satellite
    I am frequently asked to log into clients google analytics and adwords accounts. If I forget to log out before visiting other google properties (google search, youtube etc), this leaves tracks of my views/searches etc, exposing my activities to the client. Summary: Client gives me access to their Google Analytics / AdWords account I log into clients Analytics account and do some stuff Then in another tab I perform some related google searches to solve some related issues Issues solved, I then close the Analytics tab I then visit google.com, perform some unrelated searches I then visit YouTube, view some unrelated videos All Web and YouTube searches are recorded in clients google account, thus leaking potentially sensitive data Even assuming that I remember to log out correctly at step 4 (as I do 95% of the time), anything I do at step 3 is exposed to the client. I would be surprised if this is not a very common issue. I'm looking for a technical solution to ensure that this can never happen. Any ideas?

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  • About Google Adwords Ads

    Google AdWords is the flagship advertising model of Google and also the driving force behind its revenue. The total advertising revenues that Google earns in every fiscal year is completely because o... [Author: John Anthony - Computers and Internet - May 03, 2010]

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  • How can I get an AdWords ad to show up for a specific term ASAP?

    - by Eric
    I have a very specific situation... I have a client who has a site, backed by a celebrity, selling a comment product.... so imagine my site is all about "Martha Stewart used cars" (that's not it-- but you get the idea). My client wants to see their site show up ASAP in Google search results. While I'm waiting for organic search to kick in and recognize my site, index it properly, etc, I want to buy some adwords for keywords like "Martha Stewart used cars" and "Martha Stewart used car" and so forth and have the ads show up on the 1st page of search results. I've done this. The problem is that many, many other advertisers have set up ads on the keyword "used cars" so my Martha-specific ads never are shown. Even when I bid specifically on the keyword phrase "Martha Stewart used cars" and I enter that directly into Google, it doesn't show my ad. SO MY QUESTION.... how/what can I do to get my ads to show... or really, can I do anything else to get my client's site to show on the result page? (I'm not interested in anything black-hat or illegal; I'm just trying to throw some resources at this situation so when those folks looking SPECIFICALLY for "Martha Stewart used cars" will get to the site quickly.) thanks-- Eric

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  • Google adwords API - credit card safety question

    - by anon
    Hi, Google is asking me to fax credit card xerox in order to activate adwords API in MCC. This really sucks imo... they could have had prepaid option. In any case, my questions: 1) Are there alternatives to this - is there a 3rd party provider who will give me this service without me sending them the credit card info? 2) How secure is it to send my credit card fax via some online fax service? 3) Do you think they will reject the application if I hide my CVV number in the fax? Any other thoughts appreciated :) thanks

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  • Help with a formula for Google Adwords [closed]

    - by XaviEsteve
    Hi guys, This question is more about maths and algorythms in Google Adwords but guess it's the most appropriate community in SE to ask this. I am creating a spreadsheet to calculate Adword formulas and I am stuck in how to calculate the Monthly Net Income for each keyword. I have created a formula which calculates it but can't figure out how to limit the Monthly Budget. The formula I've created is this one: Monthly Net Income = ( DailyClicks x ConversionRate x SaleProfit) - ( CPC x DailyClicks ) There is an example of the formula in the file which is a Google Spreadsheet publicly available here: https://spreadsheets.google.com/ccc?key=0AnQMyM9XJ0EidDB6TUF0OTdaZ2dFb2ZGNmhQeE5lb0E&hl=en_GB#gid=2 (you can create your own copy going to File Make a copy...) I am releasing this set of tools as Public Domain so feel free to use it :) Any help is much appreciated!

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  • Analytics - how to tell where converted traffic came from?

    - by Eric
    I must be missing something obvious. I have Analytics set up with conversion tracking (goals), and I had 4 customers complete the goals yesterday. I'm trying to find out where those 4 customers came from (organic search? if organic, what keywords? etc) but I can't figure out how to do that in Adwords. When I click into the goal tracking overview, I see my 4 customers and it breaks it down so I see that 3 of them came from adwords (cpc) and 1 of them came from organic. I'd like to know exactly what ads brought the traffic and what keywords on the organic search led them to me. How can I do this? It seems like a simple request... but I can't figure it out... thanks for your help!

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  • Benefits of Using Both SEO Techniques and Google AdWords

    As the name suggests, Search Engine Optimization is the process by which your web page is optimized to appear in the first few results of Google's search page also known as SERP (Search Engine Results Page). This is not as simple as it sounds unfortunately. To get your page onto the first page you must actively promote your site using legitimate and natural means by which the site gets more visitors, reciprocal links, backlinks and ultimately high quality traffic.

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  • Tracking AdWord ads with different text in Google Analytics

    - by at01
    I'm trying to see how the text in my Google AdWords ads affects my metrics in Analytics. I have auto-linking enabled, so I figured I would be able to automatically see this in Analytics. Unfortunately, if I try to add a second dimension of Traffic Sources-Ad Content, the metrics are only split by the ad's Headline. Most of my tests are changing only the ads' descriptions... So I guess I need to add a tracking parameter like ?campaign=special_text to my URLs? Or is there a way to see the ads split by ad descriptions? Should I add the full suite of utm_campaign/utm_medium/etc parameters? What's the proper way to track these ads which are mostly similar except the ad descriptions?

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  • display Google display ads to visitors who have visited certain web sties

    - by Source
    For Google Adwords re-marketing, display ads are shown to visitors have been to your site previously. So when the go to a web site displaying adsense, it is likely that re-marketing ad will be displayed to them. Is there a way to do the same for if a visitor has visited a competitors site. i.e. if a visitor goes to one of my competitor sites, I want the display ads they see, to be mine. Is that possible?

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  • What is the the maximum time for a user to return to Google for the visit to be flagged up as a bounce in GA?

    - by Anonymous
    I know that Google measures bounce rates by how fast a user returns to the results page after clicking-through to a website. Roughly what is the maximum duration of the visit for the user to then return for it to be considered a bounce? i.e. <5 seconds, <30 seconds? I'm mainly interested as it appears a lot of users clicking through my PPC adverts (Adwords) are bouncing, despite my ads having a high quality score and the page's being entirely related to the adverts copy and at as best tied to what I think user's may be searching for from the key phrases I've selected so the high bounce rate (100% on some keywords) seems a bit strange. If a bounce isn't determined by time, but simply whether a user returns to the SERP after visiting my site or not after any amount of time that would make more sense but the average duration of visit for my keywords with a 100% bounce rate in GA is 00:00:00, which suggests a user immediately returned to the SERPs, which again, is odd. Is my GA data being skewed by https or anything like that? Scratching my head here.

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  • AdWords : Google s'attaque aux publicités douteuses avec une politique de contrôle et de modération contre les annonces frauduleuses

    AdWords : Google s'attaque aux publicités douteuses Et met en place une politique de contrôle et de modération pour traquer les annonces frauduleuses Via un post publié sur son blog officiel, Google a révélé avoir amélioré sa politique de contrôle et de modération pour lutter contre toutes les annonces AdWords douteuses (vente de produits illicites et nocifs, annonces trompeuses,...). Google AdWords permet aux entreprises de créer leurs annonces publicitaires et de les diffuser sur Google. L'entreprise doit créer une annonce et choisir des mots ou des expressions clés en rapport avec son activité. L'internaute, lorsqu'il effectue une recherche à l'aide de l'un de ces mots clés, voit s'af...

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  • Why "Estimated Avg. CPC" changes when using multiple phrases in Google's Traffic Estimator?

    - by Misha Moroshko
    I use Google's Traffic Estimator to calculate the Estimated Average Cost Per Click. I use the following filters: Locations: Australia Languages: English Max CPC = $10000 (just for this example) When I enter the following phrases: air conditioner melbourne air conditioning melbourne the result is: air conditioning melbourne: AU$6.53 air conditioner melbourne: AU$5.97 But, when I use a single phrase: air conditioner melbourne the result is: air conditioner melbourne: AU$6.22 Why is this difference?

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